CN108428146A - Promoting service method, apparatus and storage medium - Google Patents

Promoting service method, apparatus and storage medium Download PDF

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Publication number
CN108428146A
CN108428146A CN201711394651.3A CN201711394651A CN108428146A CN 108428146 A CN108428146 A CN 108428146A CN 201711394651 A CN201711394651 A CN 201711394651A CN 108428146 A CN108428146 A CN 108428146A
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Prior art keywords
sales
data
user
promoting service
medical insurance
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潘学瑾
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Ping An Life Insurance Company of China Ltd
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Ping An Life Insurance Company of China Ltd
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Priority to CN201711394651.3A priority Critical patent/CN108428146A/en
Publication of CN108428146A publication Critical patent/CN108428146A/en
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201Market modelling; Market analysis; Collecting market data
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q40/00Finance; Insurance; Tax strategies; Processing of corporate or income taxes
    • G06Q40/08Insurance

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  • Development Economics (AREA)
  • Theoretical Computer Science (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Economics (AREA)
  • Entrepreneurship & Innovation (AREA)
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  • Game Theory and Decision Science (AREA)
  • Financial Or Insurance-Related Operations Such As Payment And Settlement (AREA)

Abstract

The present invention provides a kind of promoting service methods, and this approach includes the following steps:The sales data in multiple shops is obtained from external server, and the sales data of the acquisition is stored in database;The sales data in database is analyzed according to analysis rule, and analysis report is formed according to analysis result;And analysis report is sent to promoting service personnel.The present invention also provides a kind of electronic device and a kind of computer readable storage mediums.

Description

Promoting service method, apparatus and storage medium
Technical field
The present invention relates to a kind of medical insurance field more particularly to a kind of promoting service method, apparatus and storage mediums.
Background technology
With the high speed development of internet, medical insurance product is also sold on third party's electric business platform more and more. On third party's electric business platform, different medical insurance company be used for sell medical insurance product sales outlet often have it is multiple, The sales achievement of multiple sales outlet also tends to alternate betwwen good and bad.At this point, sales outlet can pass through popularization activity of commencing business To promote achievement.However, the marketing method on third party's electric business platform is different from traditional marketing method, promoting service is movable Carry out and often implemented by personal experience, as reference without data, is easy because the characteristic to medical insurance product understands not Deep enough and demand understanding to client is not in place, and causes promoting service animation effect poor, causes the waste of manpower and resource.
Therefore, it is necessary to design a kind of promoting service method, apparatus that promoting service effect is good and storage medium.
Invention content
In view of the problems of the existing technology the present invention, its purpose is to provide a kind of promoting service method, apparatus and deposits Storage media, can according to the sales data of different sales outlet in third party's electric business platform, to the sales data analyzed with Business diagnosis report is formed, to which promoting service personnel can report popularization activity of commencing business according to the business diagnosis, is increased The quality of promoting service can effectively avoid the waste of manpower and resource.
To achieve the above object, the present invention provides a kind of promoting service methods, are applied to electronic device, the electronic device It is communicated to connect with external server, this approach includes the following steps:
The sales data in multiple shops is obtained from external server, and the sales data of the acquisition is stored in database In;
The sales data in database is analyzed according to analysis rule, and analysis report is formed according to analysis result; And
Analysis report is sent to promoting service personnel.
As a further improvement on the present invention, the sales data include shop title, name of product, selling time section, Sales volume, gross sales amount, user activity, user buy data and whether accomodation of activities.
As a further improvement on the present invention, the analysis rule includes:
Respectively according to sales volume, gross sales amount, user activity, ranking is carried out to the sales data, obtains ranking most High sales outlet, and in conjunction with whether accomodation of activities obtains sales volume, gross sales amount, user activity and carry out respectively Movable relevance, to determine whether accomodation of activities respectively to sales volume, gross sales amount, the influence of user activity, and It can determine whether enterprise subsequently needs accomodation of activities according to the influence.
As a further improvement on the present invention, the analysis rule includes:
According to season or the sum of the monthly sales volume or gross sales amount for calculating the sales data, this is calculated Sum is ranked up, and chooses ranking in top N and rear N of total sales volume or total sales volume, and will be corresponding to the top N Be defined as the busy season monthly or season, and will be N latter corresponding to be defined as the period of slack sales in monthly or season, and record sale Monthly or season corresponding to busy season and the period of slack sales, to determine whether to need accomodation of activities.Wherein, N is whole more than or equal to 1 Number.
As a further improvement on the present invention, the analysis rule includes:
It is ranked up by the time buying to each medical insurance product, obtaining the medical insurance product time buying most collects In period;
It is ranked up by region and occupation residing for age of user to each medical insurance product, user, obtains the medical treatment Age bracket, residing region and the occupation of main force's object of insurance products;
It is ranked up by the time buying to each sales outlet, obtains the time that the sales outlet time buying most concentrates Section;
It is ranked up by region and occupation residing for age of user to each sales outlet, user, obtains the sales outlet Main force's object age bracket, residing region and occupation;And
It is ranked up by the sale and the purchase amount of money of each medical insurance product to sales outlet, obtains the sales outlet The medical insurance product bought of main force's object and the purchase amount of money.
As a further improvement on the present invention, the analysis rule includes:
According to monthly or season sales volume or gross sales amount, the sales curve figure of each sales outlet is formed, each moon is obtained Or the sales outlet that various quarters achievement is best and worst, and in conjunction with whether accomodation of activities obtains sales outlet achievement quality and is Relevance between no accomodation of activities.
As a further improvement on the present invention, the analysis rule includes:
The user for obtaining sales data buys data, and records the title that user has bought medical insurance product, and according to This has been bought medical insurance product and has carried out similar medical insurance product or be associated with the recommendation of medical insurance product.
As a further improvement on the present invention, the analysis rule is set according to multiple data in the sales data It sets, the analysis report includes the analysis result corresponding to one or more analysis rules.
To achieve the above object, a kind of electronic device, with external server communicate to connect, including memory, processor and The program code for the promoting service system that can be run on a memory and on a processor is stored, the processor executes the journey Sequence code realizes following steps:
The sales data in multiple shops is obtained from external server, and the sales data of the acquisition is stored in database In;
The sales data in database is analyzed according to analysis rule, and analysis report is formed according to analysis result; And
Analysis report is sent to promoting service personnel.
To achieve the above object, a kind of computer readable storage medium, which is characterized in that the computer-readable storage medium Matter includes the program code of promoting service system, when the program code of the promoting service system is executed by processor, is realized The arbitrary steps of promoting service method as described above.
Using promoting service method, apparatus of the present invention and storage medium, for multiple sale numbers of sales outlet According to being analyzed, with obtain whether being associated between accomodation of activities and sales volume, gross sales amount, user activity shop achievement Property, and the information of main force's object of data acquisition medical insurance product and sales outlet can be bought according to user, to form analysis Report, makes promoting service personnel have reliable data as reference, can effectively enhance promoting service animation effect, avoid causing people The waste of power and resource.
Description of the drawings
Fig. 1 is the running environment schematic diagram of present pre-ferred embodiments electronic device;
Fig. 2 is the structural schematic diagram of present pre-ferred embodiments electronic device;
Fig. 3 is the flow diagram of present pre-ferred embodiments promoting service method.
The embodiments will be further described with reference to the accompanying drawings for the realization, the function and the advantages of the object of the present invention.
Specific implementation mode
Hereinafter, the present invention will be described in detail with reference to various embodiments shown in the accompanying drawings.But these embodiments are not The limitation present invention, the transformation in structure or function that those skilled in the art are made according to these embodiments are wrapped Containing within the scope of the present invention.
It will be apparent to one skilled in the art that embodiments of the present invention can be implemented as a kind of method, apparatus, equipment, be System or computer program product.Therefore, the present invention can be implemented as complete hardware, complete software (including firmware, is stayed Stay software, microcode etc.) or hardware and software combine form.
According to an embodiment of the invention, it is proposed that a kind of promoting service method, apparatus and storage medium.
It show the running environment schematic diagram of present pre-ferred embodiments electronic device refering to fig. 1.The electronic device 100 It is connect with more external servers 300 (showing 2 in Fig. 1) by network 200.The electronic device 100 can be computer, put down The computing devices such as plate computer, smart mobile phone.Third party's electric business platform is run in the external server 300, the third party Electric business platform can be the online retailings platforms such as day cat, Jingdone district.
Operation has multiple sales outlets for selling medical insurance product on third party's electric business platform.The outside Server 300 is stored with the sales data of multiple sales outlets, the sales data include shop title, name of product, sales volume, Gross sales amount, user activity, user buy data (region, occupation, time buying residing for age of user, user, purchase gold Volume), user comment, whether the data such as accomodation of activities (open through train, open brill exhibition).
The shop title can be named for identifying different shops by enterprise.The name of product is for identifying Different medical insurance products can be named by enterprise according to classification of medical insurance product and function etc..When the sale Between section be the corresponding duration, such as a week or one month etc. of sale.The sales volume is for identifying in the sale Between in section different medical insurance products total sales volume.The gross sales amount is for identifying the different doctors in the selling time section Treat the sale total amount of insurance products.The user activity is used to show enlivening for the user corresponding to the medical insurance product Degree can be embodied by data such as click volumes corresponding to medical insurance product.The user buys data for identifying Buy the different user of the medical insurance product, including region, occupation, time buying and purchase residing for age of user, user The information such as the amount of money.The user comment be to the comment information of the medical insurance product, including favorable comment number, in comment number and difference to comment The information such as number.It is described that whether accomodation of activities is whether sales outlet has accomodation of activities in the selling time section, for example whether Open through train, whether open brill exhibition etc..
The electronic device 100 communicates to connect database 400.Electronic device 100 is by network 200 from external server 300 obtain the sales data in the multiple shop, and the sales data of the acquisition is stored in database 400.The data Library 400 is stored with the sales data of acquisition.
Electronic device 100 obtains the sales data in multiple shops from external server 300, and by the sales data of the acquisition It is stored in database 400.In the preferred embodiment, the sales data is obtained according to predetermined period, the default week Phase can rule of thumb be preset, the time values such as example, 7 days, 15 days or one month.
Electronic device 100 analyzes the sales data in database 400 according to analysis rule, and according to analysis result Form analysis report;In the preferred embodiment, the analysis rule is arranged according to multiple data in the sales data, Multiple and different data may be combined to form multiple and different analysis rules, and the analysis report may include one or more analysis rule Then corresponding analysis result.
Analysis report is sent to promoting service personnel by electronic device 100.
The structural schematic diagram of present pre-ferred embodiments electronic device is shown refering to Fig. 2.It is transported on the electronic device 100 Row has promoting service system 10, which includes computerization program code.The electronic device 100 further includes Processor 20, memory 30 and display unit 40.
Memory 30 includes the readable storage medium storing program for executing of at least one type.The readable storage medium storing program for executing of at least one type It can be the non-volatile memory medium of such as flash memory, hard disk, multimedia card, card-type memory.In some embodiments, described can Read the internal storage unit that storage medium can be the electronic device 100, such as the hard disk of the electronic device 100.Another In a little embodiments, the readable storage medium storing program for executing can also be the external memory 30 of the electronic device 100, such as the electronics The plug-in type hard disk being equipped on device 100, intelligent memory card (Smart Media Card, SMC), secure digital (Secure Digital, SD) card, flash card (Flash Card) etc..
In the present embodiment, the readable storage medium storing program for executing of the memory 30 is installed on the electronic device commonly used in storage The program code of 100 promoting service system 10.The memory 30, which can be also used for temporarily storing, to have exported or has incited somebody to action The data to be exported.
Processor 20 can be in some embodiments a central processing unit (Central Processing Unit, CPU), microprocessor or other data processing chips, the program code for being stored in run memory 30 or processing data, example Such as execute the program code of promoting service system 10.
The display unit 40 can be that display screen etc. shows equipment, for show the sales data, analysis result and Analysis report.The display unit 40 may be either be external in electronic device 100 display or electronic device 100 it is included Display screen.The sales data includes that shop title, name of product, selling time section, sales volume, gross sales amount, user are active Degree, user buy data, user comment, whether the data such as accomodation of activities.
The promoting service system 10 is used to obtain the sales data in multiple shops from external server 300, and this is obtained The sales data taken is stored in database 400.In the preferred embodiment, the sales data is obtained according to predetermined period It takes, which can rule of thumb be preset, the time values such as example, 7 days, 15 days or one month.
In the preferred embodiment, third party's electric business platform is run in the external server 300, third party's electricity Quotient's platform can be the online retailings platforms such as day cat, Jingdone district.Operation has multiple for selling medical treatment on third party's electric business platform The sales outlet of insurance products.The external server 300 is stored with the sales data of multiple sales outlets, the sales data packet Include shop title, name of product, selling time section, sales volume, gross sales amount, user activity, user purchase data (user year Region, occupation, time buying residing for age, user, the purchase amount of money), user comment, whether accomodation of activities (opens through train, open-minded Brill exhibition) etc. data.
The shop title can be named for identifying different shops by enterprise.The name of product is for identifying Different medical insurance products can be named by enterprise according to classification of medical insurance product and function etc..When the sale Between section be the corresponding duration, such as a week or one month etc. of sale.The sales volume is for identifying in the sale Between in section different medical insurance products total sales volume.The gross sales amount is for identifying the different doctors in the selling time section Treat the sale total amount of insurance products.The user activity is used to show enlivening for the user corresponding to the medical insurance product Degree can be embodied by data such as click volumes corresponding to medical insurance product.The user buys data for identifying Buy the different user of the medical insurance product, including region, occupation, time buying and purchase residing for age of user, user The information such as the amount of money.The user comment be to the comment information of the medical insurance product, including favorable comment number, in comment number and difference to comment The information such as number.It is described that whether accomodation of activities is whether sales outlet has accomodation of activities in the selling time section, for example whether Open through train, whether open brill exhibition etc..
The promoting service system 10 is used to analyze the sales data in database 400 according to analysis rule, and Analysis report is formed according to analysis result.In the preferred embodiment, the analysis rule is according to more in the sales data A data and be arranged, multiple and different data may be combined to form multiple and different analysis rules.
In the preferred embodiment, the analysis rule can be:It is active according to sales volume, gross sales amount, user respectively Degree carries out ranking to the sales data, obtains the sales outlet of top ranked, and in conjunction with whether accomodation of activities obtains respectively Sales volume, gross sales amount, user activity with whether the relevance of accomodation of activities, with determine whether accomodation of activities respectively to sale Amount, gross sales amount, the influence of user activity, and whether can determine enterprise subsequently according to the influence needs development to live It is dynamic.The influence includes:Bore exhibition open whether influence sales volume, gross sales amount, user activity, through train it is open-minded Whether sales volume, gross sales amount, user activity etc. are influenced.
Above-mentioned analysis rule can obtain whether accomodation of activities and sales volume, gross sales amount, user activity, make promoting service Personnel have reliable data as reference, can effectively enhance promoting service animation effect, avoid the waste for causing manpower and resource.
In other embodiments, the analysis rule can be:According to season or the monthly pin for calculating the sales data The sum that this is calculated is ranked up by the sum of the amount of selling or gross sales amount, chooses ranking in top N and N latter (N is big In or equal to 1 integer, such as N=1) total sales volume or total sales volume, and by the monthly or season corresponding to the top N Be defined as the busy season, and will be N latter corresponding to be defined as the period of slack sales in monthly or season, and record busy season and sale Monthly or season corresponding to dull season, to determine whether to need accomodation of activities.For example, the busy season needs accomodation of activities, the period of slack sales It is not required to accomodation of activities.The analysis rule can obtain the monthly or season corresponding to busy season and the period of slack sales, to determine whether Need accomodation of activities.
In other embodiments, the analysis rule can be:Data, which are bought, by user is protected to analyze to obtain each medical treatment The information for buying main force's object of dangerous product, each sales outlet.For example, passing through the time buying progress to each medical insurance product Sequence, the period that the available medical insurance product time buying most concentrates;Pass through the user year to each medical insurance product Region and occupation residing for age, user are ranked up, and also can get the age bracket of main force's object of the medical insurance product, residing area Domain and occupation etc..For example, being ranked up by the time buying to each sales outlet, the sales outlet time buying can get most The period of concentration;It is ranked up by region and occupation residing for age of user to each sales outlet, user, also can get should Age bracket, residing region and occupation of main force's object of sales outlet etc.;Pass through each medical insurance product to sales outlet Sale and the purchase amount of money are ranked up, and also can get the medical insurance product and purchase that main force's object of the sales outlet is bought The amount of money.
Above-mentioned analysis rule can buy main force's object of data acquisition medical insurance product and sales outlet according to user Information increases the specific aim of follow-up popularization activity, can effectively enhance to facilitate promoting service personnel to understand consumer groups of the main force Promotion effect.
In other embodiments, the analysis rule can be:According to monthly or season sales volume or gross sales amount, shape At the sales curve figure of each sales outlet, obtain each moon or the best and worst sales outlet of various quarters achievement, and combine whether Accomodation of activities come obtain sales outlet achievement quality and whether the relevance between accomodation of activities.The analysis rule can obtain whether Relevance between accomodation of activities and shop achievement, with confirm shop achievement quality and whether accomodation of activities directly directly joins System, facilitates promoting service personnel more intuitively to carry out decision.
In other embodiments, the analysis rule can be:The user for obtaining sales data buys data, and records use The title of medical insurance product has been bought at family, and has been bought medical insurance product according to this and carried out similar medical insurance product or pass Join the recommendation of medical insurance product.The analysis rule can buy data according to user, carry out similar or association medical insurance product Recommendation, facilitate promoting service personnel carry out it is similar or association medical insurance product popularization when, bought medical treatment with reference to this The data of insurance products substantially increase the specific aim subsequently promoted.
In the preferred embodiment, the analysis report may include the analysis knot corresponding to one or more analysis rules Fruit.The analysis report can successively be integrated by the analysis result corresponding to above-mentioned multiple analysis rules and be formed, also can be according to institute It states after analysis result carries out secondary analysis and is formed.The analysis report can be stored in memory 30 in the form of document.
The promoting service system 10 is used to analysis report being sent to promoting service personnel.The analysis report can be transmitted to Display unit 40 is checked for promoting service personnel, also external server 300 can be sent to by network 200, so that business pushes away Wide personnel check on external server 300.
The flow diagram of present pre-ferred embodiments promoting service method is shown refering to Fig. 3.
Step S10, the sales data that multiple shops are obtained from business extension system 10 from external server 300, and The sales data of the acquisition is stored in database 400.In the preferred embodiment, the sales data is according to predetermined period It is obtained, which can be configured according to user experience, the time values such as example, 7 days, 15 days or one month.
In the preferred embodiment, third party's electric business platform is run in the external server 300, third party's electricity Quotient's platform can be the online retailings platforms such as day cat, Jingdone district.Operation has multiple for selling medical treatment on third party's electric business platform The sales outlet of insurance products.The external server 300 is stored with the sales data of multiple sales outlets, the sales data packet Include shop title, name of product, selling time section, sales volume, gross sales amount, user activity, user purchase data (user year Region, occupation, time buying residing for age, user, the purchase amount of money), user comment, whether accomodation of activities (opens through train, open-minded Brill exhibition) etc. data.
The shop title can be named for identifying different shops by enterprise.The name of product is for identifying Different medical insurance products can be named by enterprise according to classification of medical insurance product and function etc..When the sale Between section be the corresponding duration, such as a week or one month etc. of sale.The sales volume is for identifying in the sale Between in section different medical insurance products total sales volume.The gross sales amount is for identifying the different doctors in the selling time section Treat the sale total amount of insurance products.The user activity is used to show enlivening for the user corresponding to the medical insurance product Degree can be embodied by data such as click volumes corresponding to medical insurance product.The user buys data for identifying Buy the different user of the medical insurance product, including region, occupation, time buying and purchase residing for age of user, user The information such as the amount of money.The user comment be to the comment information of the medical insurance product, including favorable comment number, in comment number and difference to comment The information such as number.It is described that whether accomodation of activities is whether sales outlet has accomodation of activities in the selling time section, for example whether Open through train, whether open brill exhibition etc..
Step S20, the promoting service system 10 divide the sales data in database 400 according to analysis rule Analysis, and analysis report is formed according to analysis result.In the preferred embodiment, the analysis rule is according in the sales data Multiple data and be arranged, multiple and different data may be combined to form multiple and different analysis rules.
In the preferred embodiment, the analysis rule can be:It is active according to sales volume, gross sales amount, user respectively Degree carries out ranking to the sales data, obtains the sales outlet of top ranked, and in conjunction with whether accomodation of activities obtains respectively Sales volume, gross sales amount, user activity with whether the relevance of accomodation of activities, with determine whether accomodation of activities respectively to sale Amount, gross sales amount, the influence of user activity, and whether can determine enterprise subsequently according to the influence needs development to live It is dynamic.The influence includes:Bore exhibition open whether influence sales volume, gross sales amount, user activity, through train it is open-minded Whether sales volume, gross sales amount, user activity etc. are influenced.
Above-mentioned analysis rule can obtain whether accomodation of activities and sales volume, gross sales amount, user activity, make promoting service Personnel have reliable data as reference, can effectively enhance promoting service animation effect, avoid the waste for causing manpower and resource.
In other embodiments, the analysis rule can be:According to season or the monthly pin for calculating the sales data The sum that this is calculated is ranked up by the sum of the amount of selling or gross sales amount, chooses ranking in top N and N latter (N is big In the integer equal to 1, such as N=1) total sales volume or total sales volume, and will determine in monthly or season corresponding to the top N Justice be the busy season, and will be N latter corresponding to be defined as the period of slack sales in monthly or season, and record the busy season and sell it is light Monthly or season corresponding to season, to determine whether to need accomodation of activities.For example, the busy season needs accomodation of activities, the period of slack sales is not Need accomodation of activities.The analysis rule can obtain the monthly or season corresponding to busy season and the period of slack sales, to determine whether to need Accomodation of activities.
In other embodiments, the analysis rule can be:Data, which are bought, by user is protected to analyze to obtain each medical treatment The information for buying main force's object of dangerous product, each sales outlet.For example, passing through the time buying progress to each medical insurance product Sequence, the period that the available medical insurance product time buying most concentrates;Pass through the user year to each medical insurance product Region and occupation residing for age, user are ranked up, and also can get the age bracket of main force's object of the medical insurance product, residing area Domain and occupation etc..For example, being ranked up by the time buying to each sales outlet, the sales outlet time buying can get most The period of concentration;It is ranked up by region and occupation residing for age of user to each sales outlet, user, also can get should Age bracket, residing region and occupation of main force's object of sales outlet etc.;Pass through each medical insurance product to sales outlet Sale and the purchase amount of money are ranked up, and also can get the medical insurance product and purchase that main force's object of the sales outlet is bought The amount of money.
Above-mentioned analysis rule can buy main force's object of data acquisition medical insurance product and sales outlet according to user Information increases the specific aim of follow-up popularization activity, can effectively enhance to facilitate promoting service personnel to understand consumer groups of the main force Promotion effect.
In other embodiments, the analysis rule can be:According to monthly or season sales volume or gross sales amount, shape At the sales curve figure of each sales outlet, obtain each moon or the best and worst sales outlet of various quarters achievement, and combine whether Accomodation of activities come obtain sales outlet achievement quality and whether the relevance between accomodation of activities.The analysis rule can obtain whether Relevance between accomodation of activities and shop achievement, with confirm shop achievement quality and whether accomodation of activities directly directly joins System, facilitates promoting service personnel more intuitively to carry out decision.
In other embodiments, the analysis rule can be:The user for obtaining sales data buys data, and records use The title of medical insurance product has been bought at family, and has been bought medical insurance product according to this and carried out similar medical insurance product or pass Join the recommendation of medical insurance product.The analysis rule can buy data according to user, carry out similar or association medical insurance product Recommendation, facilitate promoting service personnel carry out it is similar or association medical insurance product popularization when, bought medical treatment with reference to this The data of insurance products substantially increase the specific aim subsequently promoted.
In the preferred embodiment, the analysis report may include the analysis knot corresponding to one or more analysis rules Fruit.The analysis report can successively be integrated by the analysis result corresponding to above-mentioned multiple analysis rules and be formed, also can be according to institute It states after analysis result carries out secondary analysis and is formed.The analysis report can be stored in memory 30 in the form of document.
Analysis report is sent to promoting service personnel by step S30, the promoting service system 10.The analysis report can be sent out It send to display unit 40 so that promoting service personnel check, also external server 300 can be sent to by network 200, for industry Business extension worker checks on external server 300.
It should be appreciated that although this specification is described in terms of embodiments, but not each embodiment only includes one A independent technical solution, this description of the specification is merely for the sake of clarity, and those skilled in the art should will say As a whole, the technical solution in each embodiment may also be suitably combined to form those skilled in the art can for bright book With the other embodiment of understanding.
The series of detailed descriptions listed above only for the present invention feasible embodiment specifically Bright, they are all without departing from equivalent implementations made by technical spirit of the present invention not to limit the scope of the invention Or change should all be included in the protection scope of the present invention.

Claims (10)

1. a kind of promoting service method is applied to electronic device, which communicates to connect with external server, and feature exists In this approach includes the following steps:
The sales data in multiple shops is obtained from external server, and the sales data of the acquisition is stored in database;
The sales data in database is analyzed according to analysis rule, and analysis report is formed according to analysis result;And
Analysis report is sent to promoting service personnel.
2. promoting service method according to claim 1, which is characterized in that the sales data includes shop title, production The name of an article claims, selling time section, sales volume, gross sales amount, user activity, user buy data and whether accomodation of activities.
3. promoting service method according to claim 2, which is characterized in that the analysis rule includes:
Respectively according to sales volume, gross sales amount, user activity, ranking is carried out to the sales data, obtains top ranked Sales outlet, and in conjunction with whether accomodation of activities come obtain respectively sales volume, gross sales amount, user activity with whether accomodation of activities Relevance, to determine whether accomodation of activities respectively to sales volume, gross sales amount, the influence of user activity, and according to The influence can determine whether enterprise subsequently needs accomodation of activities.
4. promoting service method according to claim 2, which is characterized in that the analysis rule includes:
According to season or the sum of the monthly sales volume or gross sales amount for calculating the sales data, the sum that this is calculated It is ranked up, chooses ranking in top N and rear N of total sales volume or total sales volume, and will be monthly corresponding to the top N Or be defined as the busy season season, and will be N latter corresponding to be defined as the period of slack sales in monthly or season, and record the busy season And the monthly or season corresponding to the period of slack sales, it is the integer more than or equal to 1 to determine whether to need accomodation of activities, wherein N.
5. promoting service method according to claim 2, which is characterized in that the analysis rule includes:
It is ranked up by the time buying to each medical insurance product, obtains what the medical insurance product time buying most concentrated Period;
It is ranked up by region and occupation residing for age of user to each medical insurance product, user, obtains the medical insurance Age bracket, residing region and the occupation of main force's object of product;
It is ranked up by the time buying to each sales outlet, obtains the period that the sales outlet time buying most concentrates;
It is ranked up by region and occupation residing for age of user to each sales outlet, user, obtains the master of the sales outlet The age bracket of power object, residing region and occupation;And
It is ranked up by the sale and the purchase amount of money of each medical insurance product to sales outlet, obtains the master of the sales outlet The medical insurance product and the purchase amount of money that power object is bought.
6. promoting service method according to claim 2, which is characterized in that the analysis rule includes:
According to monthly or season sales volume or gross sales amount, the sales curve figure of each sales outlet is formed, obtains each moon or each Season achievement best and worst sales outlet, and in conjunction with whether accomodation of activities obtains sales outlet achievement quality and open Relevance between exhibition activity.
7. promoting service method according to claim 2, which is characterized in that the analysis rule includes:
The user for obtaining sales data buys data, and records the title that user has bought medical insurance product, and according to this Medical insurance product is bought to carry out similar medical insurance product or be associated with the recommendation of medical insurance product.
8. promoting service method according to claim 2, which is characterized in that the analysis rule is according to the sales data In multiple data and be arranged, the analysis report includes the analysis result corresponding to one or more analysis rules.
9. a kind of electronic device, communicated to connect with external server, including memory, processor and storage are on a memory and can The program code of the promoting service system run on a processor, which is characterized in that the processor executes said program code Realize following steps:
The sales data in multiple shops is obtained from external server, and the sales data of the acquisition is stored in database;
The sales data in database is analyzed according to analysis rule, and analysis report is formed according to analysis result;And
Analysis report is sent to promoting service personnel.
10. a kind of computer readable storage medium, which is characterized in that the computer readable storage medium includes promoting service When the program code of the program code of system, the promoting service system is executed by processor, realize as in claim 1 to 8 The step of any one of them promoting service method.
CN201711394651.3A 2017-12-21 2017-12-21 Promoting service method, apparatus and storage medium Pending CN108428146A (en)

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CN110968611A (en) * 2018-09-29 2020-04-07 北京国双科技有限公司 Data analysis method, device and system
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