CN108271037B - Playing data analysis method and device of background content - Google Patents
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
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- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
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- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
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- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
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Abstract
The invention discloses a method and a device for analyzing playing data of background content, relates to the technical field of information, and solves the problem that the playing data of the background content on each television interface cannot be analyzed in the prior art. The main technical scheme of the invention is as follows: acquiring background content identification information of background content according to the background content and a first preset mapping table; searching the television content identification information of each television content of the background content released on a television interface according to the background content identification information and a third preset mapping table; searching each television interface corresponding to the background content according to the identification information of each television content and a second preset mapping table; and analyzing the playing data of the background content from each television interface. The embodiment of the invention distinguishes each television interface of the background content, thereby realizing the analysis of the playing data of the background content on each television interface.
Description
Technical Field
The present invention relates to the field of information technologies, and in particular, to a method and an apparatus for analyzing playing data of background content.
Background
With the continuous development of information technology, in order to facilitate the operation and distribution of tv content, a tv content provider usually configures a content distribution system in the background. The content distribution system can support the distribution of content in one or more sets of television interfaces, and the content in the content distribution system is usually called by a directory in the television interface.
At present, all the playing data of background content in the background are directly collected together, and the television interfaces of the background content cannot be distinguished, so that the playing data of the background content on each television interface cannot be analyzed. The playing data of the background content on each television interface has important guiding significance for popularization and marketing of the television content. Therefore, analyzing the playing data of the background content on each tv interface is an important issue to be solved in the industry.
Disclosure of Invention
The present invention has been made in view of the above problems, and aims to provide a method and apparatus for analyzing playing data of background content, which overcome the above problems or at least partially solve the above problems.
In order to achieve the purpose, the invention mainly provides the following technical scheme:
in one aspect, the present invention provides a method for analyzing playing data of background content, where the method includes:
acquiring background content identification information of background content according to the background content and a first preset mapping table, wherein the first preset mapping table stores background content identification information corresponding to each background content;
according to the background content identification information and a third preset mapping table, searching for television content identification information of each television content of the background content, which is published on a television interface, wherein the background content identification information corresponding to each television content identification information is stored in the third preset mapping table, and each television content is used for respectively publishing the background content on the television interface;
searching each television interface corresponding to the background content according to the television content identification information and a second preset mapping table, wherein the second preset mapping table stores television interfaces corresponding to the television content identification information of each television content;
and analyzing the playing data of the background content from each television interface.
In another aspect, the present invention provides an apparatus for analyzing playing data of background content, where the apparatus includes:
the device comprises an acquisition unit, a first mapping unit and a second mapping unit, wherein the acquisition unit is used for acquiring background content identification information of background content according to the background content and a first preset mapping table, and the first preset mapping table stores background content identification information corresponding to each background content;
the searching unit is configured to search, according to the background content identification information of the background content acquired by the acquiring unit and a third preset mapping table, for television content identification information of each television content of the background content published on a television interface, where the third preset mapping table stores background content identification information corresponding to each television content identification information, and each television content is used to publish the background content on the television interface respectively;
the searching unit is further configured to search each television interface corresponding to the background content according to each piece of television content identification information and a second preset mapping table, where the second preset mapping table stores television interfaces corresponding to the television content identification information of each piece of television content;
and the analysis unit is used for analyzing the playing data of the background content from the television interfaces searched by the search unit.
By means of the technical scheme, the invention provides a method and a device for analyzing the playing data of the background content. Compared with the situation that all the playing data of the background content are directly collected together, the embodiment of the invention acquires the background content identification information of the background content according to the background content and the first preset mapping table, searches the television content identification information of each television content of the background content published on the television interface according to the background content identification information and the third preset mapping table, and then searches each television interface corresponding to the background content according to the television content identification information and the second preset mapping table, so as to distinguish each television interface of the background content, thereby realizing the analysis of the playing data of the background content on each television interface.
Drawings
Various other advantages and benefits will become apparent to those of ordinary skill in the art upon reading the following detailed description of the preferred embodiments. The drawings are only for purposes of illustrating the preferred embodiments and are not to be construed as limiting the invention. Also, like reference numerals are used to refer to like parts throughout the drawings. In the drawings:
fig. 1 is a flowchart of a method for analyzing playing data of background content according to an embodiment of the present invention;
FIG. 2 is a schematic structural diagram of a TV page column according to an embodiment of the present invention;
fig. 3 is a structural diagram of a background content distribution system according to an embodiment of the present invention;
FIG. 4 is a block diagram of a television interface provided by an embodiment of the present invention;
fig. 5 is a flowchart of another method for analyzing playing data of background content according to an embodiment of the present invention;
fig. 6 is a schematic structural diagram of a device for analyzing playing data of background content according to an embodiment of the present invention;
fig. 7 is a schematic structural diagram of another apparatus for analyzing playing data of background content according to an embodiment of the present invention.
Detailed Description
Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. While exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the disclosure to those skilled in the art.
In order to make the advantages of the technical solutions of the present invention clearer, the present invention is described in detail below with reference to the accompanying drawings and examples.
An embodiment of the present invention provides a method for analyzing playing data of background content, as shown in fig. 1, where the method includes:
101. and acquiring background content identification information of the background content according to the background content and the first preset mapping table.
Background content identification information corresponding to each background content is stored in the first preset mapping table. The first preset mapping table may be obtained by associating the background content with the background content identification information in advance. The background content may be content in a background content distribution system, and the background content distribution system may be a content distribution system configured in a background corresponding to the television terminal. Specifically, the background content may be content supporting television content to be published on a television interface. The television content may be a television page column and/or a television program. The tv page column may be each content on the tv interface that can be accessed by the user, as shown in fig. 2, fig. 2 is a schematic diagram of the tv page column, and [ movie ], [ hottest ], [ movie star a ]. the. [ about you watch a movie ] and the like in fig. 2 are all tv page columns. The television program may be a movie or video specifically played by a television, for example, the television program is movie 1.
For example, when the background content is [ sky high definition-movie-hottest-movie a ], the background content identification information of the background content may be [ movie a ], and the tv content publishing the background content may be [ category-movie-hottest-movie a ], [ category-movie-special-movie a ], [ recommendation-movie a ], wherein the tv content identification information of [ category-movie-hottest-movie a ] may be [ movie a-1], [ category-movie-special-movie a ] may be [ movie a-2], and the tv content identification information of [ recommendation-movie a ] may be [ movie a-3 ]. When the background content is [ sky high definition-movie-hottest-movie star a-movie star 1], the background content identification information of the background content may be [ movie star 1], and the television content issuing the background content may be [ category-movie-hottest-movie star a-movie star 1], [ category-movie-special topic-movie star a-movie star 1], wherein the television content identification information of [ category-movie-hottest-movie star a-movie star 1] may be [ movie star 1-1], [ category-movie-special topic-movie star a-movie star 1] may be [ movie star 1-2 ].
It should be noted that, the television content on the television interface is usually distributed to the content in the background content distribution system, but the content is different from the television interface structure in the content distribution system structure, as shown in fig. 3 and fig. 4, fig. 3 is a structure diagram of the background content distribution system and fig. 4 is a structure diagram of the television interface.
Specifically, the television content on the television interface may directly publish the background content in the background content publishing system, and the television content on the television interface may also publish the background content in the background content publishing system through one link.
For example, when the tv content on the tv interface is a tv page column [ category-movie-hottest-movie a ], the tv content directly issues background content [ day high definition-movie-hottest-movie a ]; when the television content on the television interface is a television page column [ classified-movie-thematic-movie A ], the television content uses a link to release background content [ day high definition-movie-hottest-movie A ], namely, the television content jumps to [ day high definition-movie-hottest-movie A ] through a link; when the television content on the television interface is a television page column (recommendation-movie-star A), a link is also used for releasing background content (day high definition-movie-hottest-movie A), namely, the link is jumped to the background content (day high definition-movie-hottest-movie A).
In the prior art, all the playing data of the background content [ sky high definition-movie-hottest-movie a ] are directly collected together in the background, and the television interfaces of the background content [ sky high definition-movie-hottest-movie a ] cannot be distinguished, so that the playing data on the television interfaces of the background content [ sky high definition-movie-hottest-movie a ] cannot be analyzed.
It should be noted that, the first mapping relationship between the background content and the background content identification information may be as shown in table 1, and the first mapping relationship related in the embodiment of the present invention is not limited to this:
TABLE 1
102. And searching the television content identification information of each television content of the background content published on the television interface according to the background content identification information and a third preset mapping table.
Background content identification information corresponding to each piece of television content identification information is stored in the third preset mapping table, and each piece of television content is used for respectively releasing the background content on a television interface.
The second preset mapping table stores television interfaces corresponding to the television content identification information of each television content.
The third preset mapping table may be obtained by associating, in advance, the television content identification information of each television content that issues the background content with the background content identification information of the background content.
In order to more clearly show the third mapping relationship between the tv content identifier information of each tv content publishing the background content and the background content identifier of the background content, table 2 is provided in the embodiment of the present invention, and table 2 is only an example of the third mapping relationship. The third mapping relation according to the embodiment of the present invention is not limited to this, and as shown in table 2:
TABLE 2
For example, if the background content is: the background content identification information of the background content is [ movie a ], and the television content identification information of the television content which issues the background content on the television interface can be inquired from the third preset mapping table, wherein the background content identification information is [ movie a ]: shadow star A-1, shadow star A-2 and shadow star A-3.
103. And searching each television interface corresponding to the background content according to the television content identification information and the second preset relation table.
The second preset mapping table stores television interfaces corresponding to the television content identification information of each television content. The second preset mapping table may be obtained by associating the television content identification information of the television content with the television interface of the television content in advance.
In order to more clearly show the second mapping relationship between the tv content identification information of the tv content and the tv interface of the tv content, table 3 is provided in the embodiment of the present invention, and table 3 is only an example of the second mapping relationship. The second mapping relation according to the embodiment of the present invention is not limited to this, and is shown in table 3:
TABLE 3
For example, the television content identification information of the television content which publishes the background content [ day high definition-movie-hottest-movie a ] on the television interface can be inquired from the third preset mapping table and includes: the [ movie star a-1], [ movie star a-2], [ movie star a-3], if the tv interface of the tv content corresponding to the [ movie star a-1] is [ category-movie-hottest-movie star a ], [ movie star a-2] is [ category-movie-special-title-movie star a ], [ movie star a-3] is [ recommendation-movie star a ], then each tv interface corresponding to the background content [ sky high definition-movie-hottest-movie star a ] is determined as: [ Category-movie-hottest-movie A ], [ Category-movie-theme-movie A ], [ Recommendations-movie A ]
For the embodiment of the invention, the television content identification information of each television content which releases the background content on the television interface can be found by pre-establishing the third preset mapping table; and through pre-establishing a second preset mapping table, searching each television interface corresponding to the background content according to the television content identification information can be realized, and each television interface of the background content is distinguished, so that the analysis of the playing data of the background content on each television interface is realized. In addition, in the process of analyzing the playing data of the television content on each television interface, manual intervention is not needed, and a client does not need to adjust the service logic of the background content distribution system, so that the analysis process is simple and convenient, and the efficiency of analyzing the playing data of the television content is high.
104. And analyzing the playing data of the background content from each television interface.
The playing data can be the playing times brought to the background content by the television interface. In the embodiment of the invention, the playing data of the background content on each television interface can be counted respectively. The respectively counting the playing data of the television content on each television interface may specifically include: and respectively counting the playing data of the television contents on each television interface according to the collected television content playing behavior data. After the playing data of the television content on each television interface is counted, the total playing data of the television content can be verified by using the playing data of the television content on each television interface.
For example, the background content is [ day high definition-movie-hottest-movie a ], and according to the background content identification information [ movie a ] of the background content, the television interface corresponding to the background content is found to have: [ Category-movie-hottest-movie A ], [ Category-movie-title-movie A ], [ recommendation-movie A ]. Then, according to the collected television content playing behavior data, the playing times of the television content with the television content identification information of [ movie star A-1] on [ classification-movie-hottest-movie star A ], the playing times of the television content with the television content identification information of [ movie star A-2] on [ classification-movie-special subject-movie star A ] and the playing times of the television content with the television content identification information of [ movie star A-3] on [ recommendation-movie star A ] are respectively counted. Specifically, it can be obtained that the number of times of playing the television content with the television content identification information [ movie star a-1] on [ category-movie-hottest-movie star a ] is 100, the number of times of playing the television content with the television content identification information [ movie star a-2] on [ category-movie-special-movie star a ] is 150, the number of times of playing the television content with the television content identification information [ movie star a-3] on [ recommendation-movie star a ] is 150, the background content [ daytime high definition-movie-hottest-movie a ] is played 100 times from [ category-movie-hottest-movie a ], 150 times from [ category-movie-theme-movie a ], and 150 times from [ recommendation-movie a ].
The embodiment of the invention provides a method for analyzing playing data of background content. Compared with the situation that all the playing data of the background content are directly collected together, the embodiment of the invention acquires the background content identification information of the background content according to the background content and the first preset mapping table, searches the television content identification information of each television content of the background content published on the television interface according to the background content identification information and the third preset mapping table, and then searches each television interface corresponding to the background content according to the television content identification information and the second preset mapping table, so as to distinguish each television interface of the background content, thereby realizing the analysis of the playing data of the background content on each television interface.
An embodiment of the present invention provides another method for analyzing playing data of background content, as shown in fig. 5, where the method includes:
201. and establishing a third mapping relation between the television content identification information of each television content and the background content identification information of the background content, and establishing a third preset mapping table according to the third mapping relation.
The storage form of the third preset mapping table may be as shown in table 2, which is not described herein.
202. And establishing a second mapping relation between the television content identification information of each television content and the television interface, and establishing a second preset mapping table according to the second mapping relation.
The storage form of the second preset mapping table may be as shown in table 3, which is not described herein.
203. And establishing a first mapping relation between each background content and the background content identification information, and establishing the first preset mapping table according to the first mapping relation.
The embodiment of the present invention does not sequentially limit the steps of constructing the first preset mapping table, the second preset mapping table, and the third preset mapping table, and may be executed simultaneously or sequentially, without affecting the implementation of the effect of the embodiment of the present invention.
For the embodiment of the present invention, the method may further include: the method comprises the steps of collecting background content, publishing each television content of the background content on a television interface and each television interface corresponding to each television content.
The television content may be a television page column and/or a television program. The detailed description of the tv page column and/or the related explanation of the tv program in step 101 has already been described, and will not be described herein.
For the embodiment of the present invention, in order to collect each television interface corresponding to each television content, the following steps may be specifically adopted: acquiring codes of the television contents, wherein the codes of the television contents are obtained by pre-coding according to a preset coding rule, and each television content has a unique code on a television interface; and analyzing the codes to obtain each television interface corresponding to each television content. The preset encoding rule may be a content hierarchy of the television content on the television interface, and specifically, the encoding may be obtained by encoding in advance according to the content hierarchy of the television content on the television interface.
For example, when the tv content is the tv page column [ category-movie-hottest-movie a ], the content level on the tv interface [ category-movie-hottest-movie a ] is encoded according to the tv page column [ category-movie-hottest-movie a ], and the encoding of [ category-movie-hottest-movie a ] is 001001001001; coding is carried out according to the content level of a television page column [ classification-movie-special subject-movie star A ] on a television interface [ classification-movie-special subject-movie star A ], and the code of [ classification-movie-special subject-movie star A ] is 001001002001; and (4) carrying out encoding according to the content level of the recommendation-movie star A on the television interface recommendation-movie star A to obtain the encoding of the recommendation-movie star A as 002001.
When the tv content is [ category-movie-hottest-movie a ], the code of [ category-movie-hottest-movie a ] is collected as: 001001001001. by analyzing the codes, the television interface corresponding to [ category-movie-hottest-movie star A ] can be obtained as [ category-movie-hottest-movie star A ].
For the embodiment of the present invention, in order to collect each television interface corresponding to each television content, the following steps may be specifically adopted: detecting whether content access level switching information corresponding to each television content is received or not; if yes, updating a preset storage space according to the television contents, wherein the preset storage space is used for storing the television contents accessed in history; and when a television interface acquisition request of the television content is received, outputting the updated television content in the preset storage space to obtain each television interface corresponding to each television content.
The preset storage space may be a storage space created in advance in the television, and the preset storage space may specifically be a preset stack. The television content accessed in the history in the preset storage space can be stored when the content access level of the television content is switched. When the access level of the content corresponding to the television content is detected to be switched to the parent level, the television content can be deleted in the preset storage space. The switching information may indicate that a content access hierarchy corresponding to the television content is switched to a sub-hierarchy; the switching information may also indicate that the access level of the content item corresponding to the television content is switched to a parent level.
For example, the tv content is a tv page column, [ category ] tv page column may be a parent level of [ category-movie ] tv page column, [ category-movie-hottest ] tv page column and [ category-movie-theme ] tv page column may be a child level of [ category-movie ] tv page column, [ category-movie-hottest-star a ] tv page column may be a child level of [ category-movie-hottest ] tv page column, [ category-movie-theme-star a ] tv page column may be a child level of [ category-movie-theme ] tv page column, and if the tv page column is [ category-movie-theme ] tv page column, the switching information indicates that the access level of the content column corresponding to the tv content is switched to the child level, the [ category-movie-title ] page column switches to the [ category-movie-title-movie-star a ] television page column. And if the page column is the [ classification-movie-hottest ] page column and the switching information indicates that the access level of the content column corresponding to the television content is switched to the parent level, switching the [ classification-movie-hottest ] page column to the [ classification-movie ] page column.
For the embodiment of the present invention, when the switching information indicates that the content access hierarchy corresponding to the television content is switched to a sub-hierarchy, if so, updating the preset storage space according to each television content may specifically include: and if receiving switching information indicating that the content access hierarchy corresponding to the television content is switched to a sub-hierarchy, storing the television content in the preset storage space.
For example, if the tv content is [ category-movie-hottest ] tv page column, and the [ category-movie-hottest ] tv page column is switched to [ category-movie-hottest-movie star a ] page column, the page column [ category-movie-hottest-movie star a ] is stored in the preset storage space, and at this time, the tv content stored in the preset storage space is: [ Category ]/[ movie ]/[ hottest ]/[ movie A ].
For the embodiment of the present invention, when the switching information indicates that the content access hierarchy corresponding to the television content is switched to the parent hierarchy, if so, updating the preset storage space according to each television content may specifically include: and if receiving switching information indicating that the content access hierarchy corresponding to the television content is switched to a parent hierarchy, deleting the television content in the preset storage space.
For example, the preset storage space stores the following television contents: if the television page column of [ classification-movie-theme-movie A ] is switched to the television page column of [ classification-movie-theme ] is deleted in the preset storage space, and the television content stored in the preset storage space is obtained as follows: [ Category ]/[ movie ]/[ topic ].
When a television interface acquisition request of [ classification-movie-theme-movie A ] is received, outputting the updated television content in the preset storage space, and obtaining the television interface [ classification-movie-theme-movie A ] corresponding to the [ classification-movie-theme-movie A ].
And continuously collecting the playing data of each television interface through the acquired background content, each television content of the background content released on the television interface and each television interface corresponding to each television content, so as to provide a data basis for subsequent analysis.
204. And acquiring background content identification information of the background content according to the background content and the first preset mapping table.
For example, according to the first preset mapping table in table 1, if the background content is [ sky high definition-movie-hottest-movie a ], the background content identification information of the background content is [ movie a ]; if the background content is [ every day high definition-movie-special subject-about you see the movie ], the background content identification information of the background content is [ about you see the movie ]; if the background content is [ every day HD-movie-hottest-movie A-film 1], the background content identification information of the background content is [ film 1 ];
205. and searching the television content identification information of each television content of the background content published on the television interface according to the background content identification information and a third preset mapping table.
206. And searching each television interface corresponding to the background content according to the television content identification information and the second preset relation table.
For example, the background content is [ day high definition-movie-hottest-top level good event list ], the background content identification information is [ top level good event list ], and the television content identification information of each television content of the background content [ day high definition-movie-hottest-top level good event list ] published on the television interface is found from the third preset mapping table and is: the method comprises the following steps of (1) top level good piece list-1, (2) top level good piece list-2 and (3), and then finding 3 television interfaces corresponding to background content (high definition-movie-hottest-top level good piece list) every day according to the (1), (2), (3) and a second preset mapping table, wherein the 3 television interfaces are respectively as follows: [ classification-movie-hottest-top ranking good photo board ], [ classification-movie-subject-top ranking good photo board ], [ recommendation-top ranking good photo board ].
207. And analyzing the playing data of the background content from each television interface.
For the embodiment of the present invention, step 206 may specifically include: respectively counting the playing data of the background content on each television interface; and/or verifying the total playing data of the television content according to the playing data on each television interface.
For example, the background content is [ day high definition-movie-hottest-movie a-movie 1], and according to the background content identification information of the background content: the television content identification information of each television content of the background content [ day high definition-movie-hottest-movie a-movie 1] released on the television interface is found from the third preset mapping table as follows: then, according to the [ film 1-1], the [ film 1-2], [ film 1-3] and a second preset mapping table, 3 television interfaces corresponding to background content [ day high definition-film-hottest-film star A-film 1] are found respectively as follows: [ Category-movie-hottest-movie A-movie 1], [ Category-movie-title-movie A-movie 1], [ recommendation-movie A-movie 1 ]. Then, counting the playing times of the [ film 1-1] on the [ classification-film-hottest-movie A-film 1] to obtain that the playing times of the [ film 1-1] on the [ classification-film-hottest-movie A-film 1] can be 1000 times; counting the playing times of the [ film 1-2] on the [ category-movie-special-movie A-film 1], obtaining that the playing times of the [ film 1] on the [ category-movie-special-movie A-film 1] can be 2000, counting the playing times of the [ film 1-3] on the [ recommendation-movie A-film 1], obtaining that the playing times of the [ film 1-3] on the [ recommendation-movie A-film 1] can be 2000, and obtaining that the playing times of the background content [ sky HD-movie-hottest-movie A-film 1] is from the [ category-movie-hottest-movie A-film 1] is 1000, the playing times from the [ category-movie-special-movie A-film 1] is 2000, The number of plays from recommendation movie a-movie 1 is 2000.
It should be noted that the playing data of the background content from the 3 television interfaces may be summarized to obtain total playing data for 5000 times, and if the total playing data of the background content counted by the background is 5000 times, it indicates that the playing data summarized by the background is correct.
The embodiment of the invention provides another method for analyzing the playing data of background content. Compared with the situation that all the playing data of the background content are directly collected together, the embodiment of the invention acquires the background content identification information of the background content according to the background content and the first preset mapping table, searches the television content identification information of each television content of the background content published on the television interface according to the background content identification information and the third preset mapping table, and then searches each television interface corresponding to the background content according to the television content identification information and the second preset mapping table, so as to distinguish each television interface of the background content, thereby realizing the analysis of the playing data of the background content on each television interface.
An embodiment of the present invention provides a device for analyzing playing data of background content, as shown in fig. 6, the device includes: an acquisition unit 31, a search unit 32, an analysis unit 33.
The obtaining unit 31 may be configured to obtain the background content identification information of the background content according to the background content and a first preset mapping table, where the first preset mapping table stores the background content identification information corresponding to each background content.
The searching unit 32 may be configured to search, according to the background content identification information of the background content acquired by the acquiring unit 31 and a third preset mapping table, the television content identification information of each television content of the background content that is published on the television interface, where the third preset mapping table stores the background content identification information corresponding to each television content identification information, and each television content is used to publish the background content on the television interface, respectively. The television content may be a television page column and/or a television program.
The searching unit 32 may be further configured to search each television interface corresponding to the background content according to each piece of television content identification information and a second preset mapping table, where the second preset mapping table stores television interfaces corresponding to the television content identification information of each piece of television content.
The analyzing unit 33 may be configured to analyze the playing data of the background content from the television interfaces searched by the searching unit 32.
The embodiment of the invention provides a playing data analysis device of background content. The apparatus may be configured with an acquisition unit, a lookup unit, and an analysis unit. Compared with the situation that all the playing data of the background content are directly collected together, the embodiment of the invention acquires the background content identification information of the background content according to the background content and the first preset mapping table, searches the television content identification information of each television content of the background content published on the television interface according to the background content identification information and the third preset mapping table, and then searches each television interface corresponding to the background content according to the television content identification information and the second preset mapping table, so as to distinguish each television interface of the background content, thereby realizing the analysis of the playing data of the background content on each television interface.
An embodiment of the present invention provides another apparatus for analyzing playing data of background content, as shown in fig. 7, the apparatus includes: an acquisition unit 41, a search unit 42, an analysis unit 43.
The obtaining unit 41 may be configured to obtain the background content identification information of the background content according to the background content and a first preset mapping table, where the first preset mapping table stores the background content identification information corresponding to each background content.
The searching unit 42 may be configured to search, according to the background content identification information of the background content acquired by the acquiring unit 41 and a third preset mapping table, the television content identification information of each television content of the background content that is published on the television interface, where the background content identification information corresponding to each television content identification information is stored in the third preset mapping table, and each television content is used to publish the background content on the television interface, respectively. The television content may be a television page column and/or a television program.
The searching unit 42 may be further configured to search each television interface corresponding to the background content according to each piece of television content identification information and a second preset mapping table, where the second preset mapping table stores television interfaces corresponding to the television content identification information of each piece of television content.
The analyzing unit 43 may be configured to analyze the playing data of the background content from the television interfaces searched by the searching unit 42.
Further, the apparatus further comprises: a building unit 44 and a building unit 45.
The establishing unit 44 may be configured to establish a third mapping relationship between the television content identification information and the background content identification information.
The constructing unit 45 may be configured to construct the third preset mapping table according to the third mapping relationship established by the establishing unit 44.
The establishing unit 44 may be further configured to establish a second mapping relationship between the television content identification information of each television content and the television interface.
The constructing unit 45 may be further configured to construct the second preset mapping table according to the second mapping relationship established by the establishing unit 44.
The establishing unit 44 may be further configured to establish a first mapping relationship between each piece of background content and the background content identification information.
The constructing unit 45 may be further configured to construct the first preset mapping table according to the first mapping relationship.
Further, the apparatus further comprises: the acquisition unit 46 is configured to acquire background content, each piece of television content on a television interface that publishes the background content, and each television interface corresponding to each piece of television content.
Further, the acquisition unit 46 includes: an acquisition module 461 and an analysis module 462.
The collecting module 461 may be configured to collect codes of the television contents, where the television codes are obtained by pre-coding according to a preset coding rule, and each television content has a unique code on a television interface.
The analyzing module 462 may be configured to analyze the codes acquired by the acquiring module 411 to obtain each television interface corresponding to each television content.
The acquisition unit 46 further includes: a detection module 463, an update module 464, and an output module 465.
A detecting module 463, configured to detect whether content access hierarchy switching information corresponding to each piece of television content is received;
an updating module 464, configured to update a preset storage space according to each piece of television content if the detecting module 463 detects that access level switching information corresponding to each piece of television content is received, where the preset storage space is used to store television content accessed in history;
the output module 465 may be configured to, when a television interface acquisition request for television content is received, output the updated television content in the preset storage space to obtain each television interface corresponding to each television content.
The analysis unit 43 may specifically include a first analysis module and/or a second analysis module:
the first analysis module is used for respectively counting the playing data of the background content on each television interface;
and the second analysis module is used for verifying the total playing data of the background content according to the playing data on each television interface.
The embodiment of the invention provides another background content playing data analysis device. The apparatus may be configured with an acquisition unit, a lookup unit, and an analysis unit. Compared with the situation that all the playing data of the background content are directly collected together, the embodiment of the invention acquires the background content identification information of the background content according to the background content and the first preset mapping table, searches the television content identification information of each television content of the background content published on the television interface according to the background content identification information and the third preset mapping table, and then searches each television interface corresponding to the background content according to the television content identification information and the second preset mapping table, so as to distinguish each television interface of the background content, thereby realizing the analysis of the playing data of the background content on each television interface.
The playing data analysis device of the background content comprises a processor and a memory, wherein the processor and the memory are stored in the memory as program units, and the processor executes the program units stored in the memory to realize corresponding functions.
The processor comprises a kernel, and the kernel calls the corresponding program unit from the memory. The kernel can be set to be one or more than one, and each television interface of the background content is distinguished by adjusting kernel parameters, so that the analysis of the playing data of the background content on each television interface is realized.
The memory may include volatile memory in a computer readable medium, Random Access Memory (RAM) and/or nonvolatile memory such as Read Only Memory (ROM) or flash memory (flash RAM), and the memory includes at least one memory chip.
The present application further provides a computer program product adapted to perform program code for initializing the following method steps when executed on a data processing device: acquiring background content identification information of background content according to the background content and a first preset mapping table, wherein the first preset mapping table stores background content identification information corresponding to each background content; according to the background content identification information and a third preset mapping table, searching for television content identification information of each television content of the background content, which is published on a television interface, wherein the background content identification information corresponding to each television content identification information is stored in the third preset mapping table, and each television content is used for respectively publishing the background content on the television interface; searching each television interface corresponding to the background content according to the television content identification information and a second preset mapping table, wherein the second preset mapping table stores television interfaces corresponding to the television content identification information of each television content; and analyzing the playing data of the background content from each television interface.
As will be appreciated by one skilled in the art, embodiments of the present application may be provided as a method, system, or computer program product. Accordingly, the present application may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present application may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
The present application is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems), and computer program products according to embodiments of the application. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
In a typical configuration, a computing device includes one or more processors (CPUs), input/output interfaces, network interfaces, and memory.
The memory may include forms of volatile memory in a computer readable medium, Random Access Memory (RAM) and/or non-volatile memory, such as Read Only Memory (ROM) or flash memory (flash RAM). The memory is an example of a computer-readable medium.
Computer-readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), Static Random Access Memory (SRAM), Dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), Read Only Memory (ROM), Electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technology, compact disc read only memory (CD-ROM), Digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape magnetic disk storage or other magnetic storage devices, or any other non-transmission medium that can be used to store information that can be accessed by a computing device. As defined herein, a computer readable medium does not include a transitory computer readable medium such as a modulated data signal and a carrier wave.
The above are merely examples of the present application and are not intended to limit the present application. Various modifications and changes may occur to those skilled in the art. Any modification, equivalent replacement, improvement, etc. made within the spirit and principle of the present application should be included in the scope of the claims of the present application.
Claims (11)
1. A method for analyzing playing data of background content is characterized by comprising the following steps:
acquiring background content identification information of background content according to the background content and a first preset mapping table, wherein the first preset mapping table stores background content identification information corresponding to each background content;
according to the background content identification information and a third preset mapping table, searching for television content identification information of each television content of the background content, which is published on a television interface, wherein the background content identification information corresponding to each television content identification information is stored in the third preset mapping table, and each television content is used for respectively publishing the background content on the television interface;
searching each television interface corresponding to the background content according to the television content identification information and a second preset mapping table, wherein the second preset mapping table stores television interfaces corresponding to the television content identification information of each television content;
and analyzing the playing data of the background content from each television interface.
2. The method of claim 1, wherein before the obtaining background content identification information of the background content, the method further comprises:
establishing a second mapping relation between the television content identification information of each television content and a television interface, and constructing a second preset mapping table according to the second mapping relation; establishing a first mapping relation between each background content and background content identification information, and constructing a first preset mapping table according to the first mapping relation; and establishing a third mapping relation between each piece of television content identification information and each piece of background content identification information, and establishing a third preset mapping table according to the third mapping relation.
3. The method of claim 1, further comprising:
the method comprises the steps of collecting background content, publishing each television content of the background content on a television interface, and respectively corresponding each television interface of each television content.
4. The method according to claim 3, wherein the collecting each tv interface corresponding to each tv content comprises:
acquiring codes of the television contents, wherein the codes of the television contents are obtained by pre-coding according to a preset coding rule, and each television content has a unique code on a television interface;
and analyzing the codes to obtain each television interface corresponding to each television content.
5. The method according to claim 3, wherein the collecting each tv interface corresponding to each tv content comprises:
detecting whether content access level switching information corresponding to each television content is received or not;
if yes, updating a preset storage space according to the television contents, wherein the preset storage space is used for storing the television contents accessed in history;
and when a television interface acquisition request of the television content is received, outputting the updated television content in the preset storage space to obtain each television interface corresponding to each television content.
6. The method according to claim 1, wherein the analyzing the background content from the playing data of each tv interface specifically comprises:
respectively counting the playing data of the background content from each television interface; and/or
And verifying the total playing data of the background content according to the playing data of each television interface.
7. Method according to any of claims 1-6, wherein said television content is a television page column and/or a television program.
8. An apparatus for analyzing playing data of background content, comprising:
the device comprises an acquisition unit, a first mapping unit and a second mapping unit, wherein the acquisition unit is used for acquiring background content identification information of background content according to the background content and a first preset mapping table, and the first preset mapping table stores background content identification information corresponding to each background content;
the searching unit is configured to search, according to the background content identification information of the background content acquired by the acquiring unit and a third preset mapping table, for television content identification information of each television content of the background content published on a television interface, where the third preset mapping table stores background content identification information corresponding to each television content identification information, and each television content is used to publish the background content on the television interface respectively;
the searching unit is further configured to search each television interface corresponding to the background content according to each piece of television content identification information and a second preset mapping table, where the second preset mapping table stores television interfaces corresponding to the television content identification information of each piece of television content;
and the analysis unit is used for analyzing the playing data of the background content from the television interfaces searched by the search unit.
9. The apparatus of claim 8, further comprising:
the establishing unit is used for establishing a second mapping relation between the television content identification information of each television content and the television interface;
the building unit is used for building the second preset mapping table according to the second mapping relation built by the building unit;
the establishing unit is further used for establishing a first mapping relation between each background content and the background content identification information;
the establishing unit is further configured to establish the first preset mapping table according to the first mapping relationship established by the establishing unit;
the establishing unit is further used for establishing a third mapping relation between each piece of television content identification information and each piece of background content identification information;
the building unit is further configured to build the third preset mapping table according to the third mapping relationship built by the building unit.
10. The apparatus of claim 8, further comprising:
the acquisition unit is used for acquiring background contents, each television content which publishes the background contents on the television interface, and each television interface which corresponds to each television content.
11. A storage medium, characterized in that the storage medium comprises a stored program, wherein the method for analyzing the playing data of background content according to any one of claims 1 to 7 is executed when the program is executed by a computer.
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