CN108269106A - A kind of ad system synchronous with subway - Google Patents
A kind of ad system synchronous with subway Download PDFInfo
- Publication number
- CN108269106A CN108269106A CN201611261172.XA CN201611261172A CN108269106A CN 108269106 A CN108269106 A CN 108269106A CN 201611261172 A CN201611261172 A CN 201611261172A CN 108269106 A CN108269106 A CN 108269106A
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- advertisement
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- peak period
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0265—Vehicular advertisement
- G06Q30/0266—Vehicular advertisement based on the position of the vehicle
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- Engineering & Computer Science (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Strategic Management (AREA)
- Finance (AREA)
- Game Theory and Decision Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Economics (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
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Abstract
The present invention provides a kind of ad system synchronous with subway, it includes subway station reporting system, GPS positioning system, ad system；The subway station reporting system is reported according to information of arriving at a station；Between the GPS positioning system is for determining current subway location, to obtain the site information of arrival both；The ad system includes processor, display screen and loudspeaker, according to the targeted dispensing region of advertisement and launch crowd's information, subway station is sorted out, and advertisement is played out according to the geography information of website and the temporal information of train number, so that the broadcasting of advertisement is more targeted, promoted advertising results, also avoid advertisement continuously recycle it is uninteresting.
Description
Technical field
The present invention relates to a kind of tube advertising systems, specifically, relate to a kind of ad system synchronous with subway.
Background technology
The important sources that tube advertising is taken in as subway, promote that its ad quality is particularly critical, existing ad system
Usually whole advertisements are counted, then planning plays order, in order loop play, but since advertisement is by duration charge
Rule, have to compression Ad Length, people in riding process be easy to giddy advertisement benumb, even if multiplying
Visitor easily flashes across when seeing the advertisement paid close attention to and misses key content, and waiting is needed to be lot more time to enough wheels
Situations such as being multicast to next, being easy to arrive at a station in this period, is impatient, causes potential customers to be lost in.
In order to solve the problems, such as present on, people are seeking a kind of ideal technical solution always.
Invention content
The purpose of the present invention is in view of the deficiencies of the prior art, so as to provide a kind of design science, it is with strong points, avoid holding
Continuous carousel leads the paralysant ad system synchronous with subway.
To achieve these goals, the technical solution adopted in the present invention is：A kind of ad system synchronous with subway, packet
Include subway station reporting system, GPS positioning system, ad system；The subway station reporting system is reported according to information of arriving at a station；It is described
Between GPS positioning system is for determining current subway location, to obtain the site information of arrival both；The ad system packet
Processor, display screen and loudspeaker are included, carry out advertisement in the following manner：
1）, all websites are acquired, region is launched according to advertisement and website is divided into targeted sites by advertiser region
With non-targeted website；
2）, when subway station reporting system report the next stop be targeted sites when, play targeted sites corresponding to ad content, until
Until targeted sites are left in subway station reporting system report；When subway station reporting system reports non-targeted website, shuffle is other
Ad content；
3）, subway train number timetable and calendar information be acquired, obtain peak period on and off duty, go to school that classes are over peak period and section
The temporal information of holiday peak period, processor are launched targeted crowd according to advertisement and are matched, and are played within the corresponding time
Corresponding advertisement, when with step 2）In website reproduction time conflict when, perform step 4）；
4）, to the advertisement with targeted sites into row major play, non-targeted site zone but in any peak period when
Between range when, play for crowd launch advertisement.
It is described on base, step 2）In, when the targeted sites of two or more advertisements are identical, to this two or two with
On advertisement carry out carousel.
It is described on base, step 3）In, when two or more peak periods are overlapped, to the period in overlapping time section
The advertisement that should be played carries out carousel.
It is described on base, when the targeted peak period of two or more advertisements dispensings is identical, to this in peak period
Two or more advertisements carry out carousel.
The present invention has prominent substantive distinguishing features and significant progress, specifically, root of the present invention compared with the prior art
Crowd is launched according to advertisement and launches the classification in region, and the peak period of the region that subway is reached and seating crowd adapt to
Property division, such as the advertisement in market carries out emphasis broadcasting when reaching near market, and interested passenger can directly get off
Through, for another example for the advertisement of tutorial class, going to school that classes are over, peak period is reported, and promotes student for tutorial class
Solution strengthens its impression, and inducing student pays close attention to advertising information, promotes the validity of advertisement.
Specific embodiment
Below by specific embodiment, technical scheme of the present invention is described in further detail.
A kind of ad system synchronous with subway, including subway station reporting system, GPS positioning system, ad system；Describedly
Iron reporting station system is reported according to information of arriving at a station；Between the GPS positioning system is for determining current subway location, to obtain
It takes the site information of arrival both；The ad system includes processor, display screen and loudspeaker, carries out in the following manner wide
It accuses：
1）, all websites are acquired, region is launched according to advertisement and website is divided into targeted sites by advertiser region
With non-targeted website；
2）, when subway station reporting system report the next stop be targeted sites when, play targeted sites corresponding to ad content, until
Until targeted sites are left in subway station reporting system report, passenger, once interior advertisement attracts, can directly get off in this section of region
Through advertisement meaning region, is consumed, these advertisements are suitble to consumer advertising, such as market activity, shopping section etc.；When subway report
When system of standing reports non-targeted website, the other ad contents of shuffle；The targeted sites of two or more advertisements are identical
When, carousel is carried out to two or more advertisements, since carousel quantity is few, is still easily concerned about.
3）, subway train number timetable and calendar information be acquired, obtain peak period on and off duty, peak period of going to school that classes are over
With the temporal information of festivals or holidays peak period, processor is launched targeted crowd according to advertisement and is matched, within the corresponding time
Corresponding advertisement is played, house-purchase purchase vehicle advertisement, positions wanted etc. can be set for peak period on and off duty, for peak of going to school that classes are over
Phase can set tutorial class's advertisement, interest-oriented class's advertisement etc., consumer advertising, discounting advertisement and activity can be set wide for festivals or holidays
Accuse etc., it carries out emphasis and promotes broadcasting, it is with strong points, it is right in overlapping time section when two or more peak periods are overlapped
The advertisement that period should play carries out carousel.When the targeted peak period of two or more advertisements dispensings is identical,
Carousel is carried out to two or more advertisements in peak period.
When with step 2）In website reproduction time conflict when, perform step 4）；
4）, to the advertisement with targeted sites into row major play, non-targeted site zone but in any peak period when
Between range when, play for crowd launch advertisement, since the targeted sites occupied time is short, the time of peak period is long, profit
It is configured with this relationship.
Finally it should be noted that:The above embodiments are merely illustrative of the technical scheme of the present invention and are not intended to be limiting thereof；To the greatest extent
The present invention is described in detail with reference to preferred embodiments for pipe, those of ordinary skills in the art should understand that：Still
It can modify to the specific embodiment of the present invention or equivalent replacement is carried out to some technical characteristics；Without departing from this hair
The spirit of bright technical solution should all cover in the claimed technical solution range of the present invention.
Claims (4)
1. a kind of ad system synchronous with subway, it is characterised in that：It includes subway station reporting system, GPS positioning system, advertisement
System；The subway station reporting system is reported according to information of arriving at a station；The GPS positioning system is used to determine current subway place
Section, to obtain the site information of arrival both；The ad system includes processor, display screen and loudspeaker, by following
Mode carries out advertisement：
1）, all websites are acquired, region is launched according to advertisement and website is divided into targeted sites by advertiser region
With non-targeted website；
2）, when subway station reporting system report the next stop be targeted sites when, play targeted sites corresponding to ad content, until
Until targeted sites are left in subway station reporting system report；When subway station reporting system reports non-targeted website, shuffle is other
Ad content；
3）, subway train number timetable and calendar information be acquired, obtain peak period on and off duty, go to school that classes are over peak period and section
The temporal information of holiday peak period, processor are launched targeted crowd according to advertisement and are matched, and are played within the corresponding time
Corresponding advertisement, when with step 2）In website reproduction time conflict when, perform step 4）；
4）, to the advertisement with targeted sites into row major play, non-targeted site zone but in any peak period when
Between range when, play for crowd launch advertisement.
2. a kind of ad system synchronous with subway according to claim 1, it is characterised in that：Step 2）In, two or
When the targeted sites of more than two advertisements are identical, carousel is carried out to two or more advertisements.
3. a kind of ad system synchronous with subway according to claim 1, it is characterised in that：Step 3）In, two or
During more than two peak period overlappings, carousel is carried out to the advertisement that the period should play in overlapping time section.
4. a kind of ad system synchronous with subway according to claim 3, it is characterised in that：It is two or more
When the targeted peak period of advertisement dispensing is identical, carousels are carried out to two or more advertisements in peak period.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201611261172.XA CN108269106A (en) | 2016-12-30 | 2016-12-30 | A kind of ad system synchronous with subway |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201611261172.XA CN108269106A (en) | 2016-12-30 | 2016-12-30 | A kind of ad system synchronous with subway |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN108269106A true CN108269106A (en) | 2018-07-10 |
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ID=62754977
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201611261172.XA Pending CN108269106A (en) | 2016-12-30 | 2016-12-30 | A kind of ad system synchronous with subway |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN108269106A (en) |
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN110009411A (en) * | 2019-03-29 | 2019-07-12 | 广东邮电职业技术学院 | Ads on Vehicles control method, device, equipment and system based on area attribute |
| WO2021016965A1 (en) * | 2019-07-31 | 2021-02-04 | 中新智擎科技有限公司 | Method, device, and advertising robot for delivering advertisement |
Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN201177951Y (en) * | 2008-02-26 | 2009-01-07 | 常世昌 | Dynamic stop reporting type advertisement board |
| CN103714710A (en) * | 2013-12-20 | 2014-04-09 | 叶少甘 | System and method based on GPS and 3G for vehicle station reporting and position advertising |
| US20150178780A1 (en) * | 2012-08-31 | 2015-06-25 | Sk Telecom Co., Ltd. | Method and device for charging for customized service |
-
2016
- 2016-12-30 CN CN201611261172.XA patent/CN108269106A/en active Pending
Patent Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN201177951Y (en) * | 2008-02-26 | 2009-01-07 | 常世昌 | Dynamic stop reporting type advertisement board |
| US20150178780A1 (en) * | 2012-08-31 | 2015-06-25 | Sk Telecom Co., Ltd. | Method and device for charging for customized service |
| CN103714710A (en) * | 2013-12-20 | 2014-04-09 | 叶少甘 | System and method based on GPS and 3G for vehicle station reporting and position advertising |
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN110009411A (en) * | 2019-03-29 | 2019-07-12 | 广东邮电职业技术学院 | Ads on Vehicles control method, device, equipment and system based on area attribute |
| CN110009411B (en) * | 2019-03-29 | 2021-09-07 | 广东邮电职业技术学院 | Vehicle-mounted advertisement control method, device, equipment and system based on regional attributes |
| WO2021016965A1 (en) * | 2019-07-31 | 2021-02-04 | 中新智擎科技有限公司 | Method, device, and advertising robot for delivering advertisement |
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Legal Events
| Date | Code | Title | Description |
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| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| RJ01 | Rejection of invention patent application after publication |
Application publication date: 20180710 |
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| RJ01 | Rejection of invention patent application after publication |