CN103944996A - Taxi advertisement intelligent publishing platform based on cloud computing - Google Patents
Taxi advertisement intelligent publishing platform based on cloud computing Download PDFInfo
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- CN103944996A CN103944996A CN201410174794.3A CN201410174794A CN103944996A CN 103944996 A CN103944996 A CN 103944996A CN 201410174794 A CN201410174794 A CN 201410174794A CN 103944996 A CN103944996 A CN 103944996A
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Abstract
The invention relates to the technical field of taxi advertisement publishing platforms, in particular to a taxi advertisement intelligent publishing platform based on cloud computing. The taxi advertisement intelligent publishing platform comprises an advertisement intelligent publishing monitoring center, a cloud computing platform, a wireless network and a vehicle-mounted video advertisement publishing terminal connected with the wireless network through communication. The cloud computing platform comprises an advertisement intelligent publishing unit, an advertisement data storage unit, a cloud computing data analysis unit and a network communication server. The advertisement intelligent publishing unit is connected with the advertisement intelligent publishing monitoring center, and the network communication server is connected with the wireless network. The vehicle-mounted video advertisement publishing terminal comprises a driver information terminal and a passenger advertisement terminal. A first wifi communication module is in communication connection with a second wifi communication module. The taxi advertisement intelligent publishing platform solves the problem of pertinence and interactivity of publishing of related taxi advertisements, and is high in reliability and low in cost.
Description
Technical field
The present invention relates to out jiggering ad distribution platform technology field, be specifically related to a kind of taxi-cab advertising intelligence distribution platform based on cloud computing.
Background technology
In city, taxi is as the vehicles important in city, according to measuring and calculating from Beijing, the survey data in Shanghai, the several cities in Guangzhou and Shenzhen finds have every year 10 million people to take taxi, and wherein more than 90% be booming income crowd.These booming incomes, well educated and high consumption pool of passengers are the target consumers that most enterprises are dreamed of, how to these crowds have for advertising, be the emphasis of each advertising corporation research.Media using taxi as ad distribution have been very general now, the main static billboard in LED billboard, seat and dynamic video advertisement to roof.Dynamic video advertisement has beautiful in colour, contain much information, on the taxi in some cities, had application, but also had some shortcomings, the content that is mainly advertisement is all thousand times same contents prefabricated in system, is all to roll to play these videos for all passengers.But realizing, crowds different in life pays close attention to and consumption habit is different, such as the traveller who comes city at the beginning of, he can more pay close attention to the content of the aspects such as the sight spot, food and drink, hotel in this city, and after taxi on his seat, but play Medical Advertisement always, for this passenger, form on the contrary visual pollution, do not had the effect of advertising.Secondly passenger and advertisement do not have interaction between playing, and what passenger can only be passive accepts ad content, affects on the contrary passenger's mood in narrow space.
Summary of the invention
Object of the present invention, in order to address the above problem, provides a kind of taxi-cab advertising intelligence distribution platform based on cloud computing, and it has solved specific aim, interactive problem that relevant taxi-cab advertising is issued, and reliability is high and cost is low.
For achieving the above object, a kind of taxi-cab advertising intelligence distribution platform based on cloud computing of the present invention, is characterized in that: comprise advertisement intelligent issue monitoring center, cloud computing platform, wireless network and and the Vehicular video ad distribution terminal that is connected with wireless communication, described cloud computing platform comprises advertisement intelligent release unit, advertisement data store unit, cloud computing data analysis unit and Network communication service device, described advertisement intelligent release unit is issued monitoring center with advertisement intelligent and is connected, described Network communication service device is connected with wireless network, described Vehicular video ad distribution terminal comprises driver information terminal and passenger's advertisement terminal, and described driver information terminal is provided with the first supply module, the first data memory module, the first LCD MODULE, the one wifi communication module, the one 4G communication module, the one GPRS communication module, the one 3G communication module, is provided with the second supply module on described passenger's advertisement terminal, the second data memory module, the second LCD MODULE, the 2nd wifi communication module, the 2nd 4G communication module, the 2nd GPRS communication module, the 2nd 3G communication module, a described wifi communication module is connected with the 2nd wifi communication module communication.
Further, described wireless network can adopt GPRS, 3G or 4G wireless network.
Further, described driver information terminal is provided with the first data interface module, on described passenger's advertisement terminal, is provided with the second data interface module.
Further, described driver information terminal is provided with the first liquid crystal display screen handwriting input identification module, is provided with the second liquid crystal display screen handwriting input identification module on described passenger's advertisement terminal.
The present invention has following beneficial effect: can realize for different pool of passengers and carry out personalized advertisement putting, improve the precision of advertisement putting, can realize the interaction of commercial audience and advertisement, passenger can select his interested ad content.Cloud computing platform can comprehensively be analyzed playing daily record and audient's concern time simultaneously, and intelligence generates the different pool of passengers advertisement playing lists in next cycle, realization statistics and the intellectuality of analyzing.By the behavioural analysis of the taxi-cab advertising audient colony to huge, can be advertiser customizable advertisement putting analysis report is provided.
Brief description of the drawings
In order to be illustrated more clearly in the embodiment of the present invention or technical scheme of the prior art, to the accompanying drawing of required use in embodiment or description of the Prior Art be briefly described below, apparently, accompanying drawing in the following describes is only some embodiments of the present invention, for those of ordinary skill in the art, do not paying under the prerequisite of creative work, can also obtain according to these accompanying drawings other accompanying drawing.
Fig. 1 is structured flowchart of the present invention.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is clearly and completely described, obviously, described embodiment is only the present invention's part embodiment, instead of whole embodiment.Based on the embodiment in the present invention, those of ordinary skill in the art, not making the every other embodiment obtaining under creative work prerequisite, belong to the scope of protection of the invention.
Referring to Fig. 1, a kind of taxi-cab advertising intelligence distribution platform based on cloud computing of the present invention, comprises advertisement intelligent issue monitoring center 1, cloud computing platform 2, wireless network 3 and the Vehicular video ad distribution terminal communicating to connect with wireless network 3, described cloud computing platform 2 comprises advertisement intelligent release unit 22, advertisement data store unit 23, cloud computing data analysis unit 21 and Network communication service device 24, described advertisement intelligent release unit 22 is issued monitoring center 1 with advertisement intelligent and is connected, described Network communication service device 24 is connected with wireless network 3, described Vehicular video ad distribution terminal comprises driver information terminal 4 and passenger's advertisement terminal 5, and described driver information terminal 4 is provided with the first supply module 42, the first data memory module 43, the first LCD MODULE 44, the one wifi communication module 45, the one 4G communication module 46, the one GPRS communication module 47, the one 3G communication module 48, is provided with the second supply module 53 on described passenger's advertisement terminal 5, the second data memory module 54, the second LCD MODULE 55, the 2nd wifi communication module 51, the 2nd 4G communication module 56, the 2nd GPRS communication module 57, the 2nd 3G communication module 58, a described wifi communication module 45 is connected with the 2nd wifi communication module 51 communications.
Further, described wireless network 3 can adopt GPRS, 3G or 4G wireless network.
Further, described driver information terminal 4 is provided with the first data interface module 41, is provided with the second data interface module 52 on described passenger's advertisement terminal 5.
Further, described driver information terminal arranges 4 the first liquid crystal display screen handwriting input identification module 49, is provided with the second liquid crystal display screen handwriting input identification module 59 on described passenger's advertisement terminal 5.
When passenger takes after taxi, the prefabricated advertisement playing lists of a lot of covers for different pool of passengers in driver information terminal, driver can select corresponding advertisement playing list by the sex to passenger, age, the external information such as dress, if passenger is with regard to a fashionable women, will play the advertisement playing list that dress ornament is relevant to cosmetics.These advertisement video files have existed in driver information terminal, and driver information terminal is corresponding advertisement video is sent in Customer information terminal and play by wifi communication module.Customer information terminal is installed in the middle of two seats of first row, there are image recognition and touch controllable function, in the time of playing video advertisement, the high-definition camera of passenger's advertisement terminal can be taken rear row passenger's video, picture recognition module can be processed video, by just counting to the analysis of passenger's eyes video the time that passenger pays close attention to institute's broadcasting advertisement content, the advertisement putting that advertisement intelligent issue monitoring center can be next cycle to these analysiss of statistical data provides decision support.In the time that passenger is dissatisfied to the ad content of playing, can be selecting his interested advertising message by touch control manner or carrying out the inquiry of out of Memory, as the information of the aspects such as travelling route, commodity discounting.Between Vehicular video ad distribution terminal and cloud computing platform, be connected by wireless network, described wireless network comprises GPRS, 3G, 4G cordless communication network.In advertisement data store unit, storing different advertisement video files, each video file is more corresponding labels all, represent the corresponding commercial audience feature of this advertisement video.Driver information terminal can regularly be upgraded advertisement video file from advertisement data store unit.Commercial audience is play with the daily record of concern duration and can be uploaded in data storage cell by wireless mode every day, cloud computing data analysis unit is regularly analyzed the broadcasting daily record in advertisement data store unit, generate the advertisement playing list for different pool of passengers according to the result intelligent of analyzing, and be stored in advertisement intelligent release unit.The staff that advertisement intelligent is issued monitoring center accesses the playing list in advertisement intelligent release unit by Internet, and these playing lists are adjusted and examination & verification.Driver information terminal on taxi can regularly be downloaded the advertisement playing list for different passengers from advertisement intelligent release unit.
The foregoing is only preferred embodiment of the present invention, in order to limit the present invention, within the spirit and principles in the present invention not all, any amendment of doing, be equal to replacement, improvement etc., within all should being included in protection scope of the present invention.
Claims (4)
1. the intelligence of the taxi-cab advertising based on a cloud computing distribution platform, is characterized in that: comprise advertisement intelligent issue monitoring center, cloud computing platform, wireless network and and the Vehicular video ad distribution terminal that is connected with wireless communication, described cloud computing platform comprises advertisement intelligent release unit, advertisement data store unit, cloud computing data analysis unit and Network communication service device, described advertisement intelligent release unit is issued monitoring center with advertisement intelligent and is connected, described Network communication service device is connected with wireless network, described Vehicular video ad distribution terminal comprises driver information terminal and passenger's advertisement terminal, and described driver information terminal is provided with the first supply module, the first data memory module, the first LCD MODULE, the one wifi communication module, the one 4G communication module, the one GPRS communication module, the one 3G communication module, is provided with the second supply module on described passenger's advertisement terminal, the second data memory module, the second LCD MODULE, the 2nd wifi communication module, the 2nd 4G communication module, the 2nd GPRS communication module, the 2nd 3G communication module, a described wifi communication module is connected with the 2nd wifi communication module communication.
2. a kind of taxi-cab advertising intelligence distribution platform based on cloud computing according to claim 1, is characterized in that: described wireless network can adopt GPRS, 3G or 4G wireless network.
3. a kind of taxi-cab advertising intelligence distribution platform based on cloud computing according to claim 1, is characterized in that: described driver information terminal is provided with the first data interface module, on described passenger's advertisement terminal, is provided with the second data interface module.
4. a kind of taxi-cab advertising intelligence distribution platform based on cloud computing according to claim 1, it is characterized in that: described driver information terminal is provided with the first liquid crystal display screen handwriting input identification module, on described passenger's advertisement terminal, be provided with the second liquid crystal display screen handwriting input identification module.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201410174794.3A CN103944996A (en) | 2014-04-28 | 2014-04-28 | Taxi advertisement intelligent publishing platform based on cloud computing |
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| CN201410174794.3A CN103944996A (en) | 2014-04-28 | 2014-04-28 | Taxi advertisement intelligent publishing platform based on cloud computing |
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| CN107135239A (en) * | 2016-02-29 | 2017-09-05 | 白俊 | A kind of intelligent electric motor car platform |
| CN107872485A (en) * | 2016-09-27 | 2018-04-03 | 法乐第(北京)网络科技有限公司 | A kind of management method of vehicular amusement apparatus, device and vehicular amusement apparatus |
| CN108600343A (en) * | 2018-04-09 | 2018-09-28 | 重庆路畅网络科技有限公司 | Ads on Vehicles intelligently pushing system and its control method |
| CN109727612A (en) * | 2019-01-15 | 2019-05-07 | 安徽云联城市交通信息有限公司 | A kind of vehicle-mounted multi-screen formula multimedia interactive system and method with folding display screen |
| US10956942B2 (en) | 2017-12-12 | 2021-03-23 | International Business Machines Corporation | Synchronization of play of targeted media content with time slots in radio broadcast signal |
| CN113256350A (en) * | 2021-06-25 | 2021-08-13 | 深圳市迅灵电子科技有限公司 | Advertisement distributed distribution system and method based on Internet of vehicles cloud service platform |
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