CN108197985A - A kind of electronics leaflet and implementation method that user is encouraged by red packet - Google Patents

A kind of electronics leaflet and implementation method that user is encouraged by red packet Download PDF

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Publication number
CN108197985A
CN108197985A CN201711459268.1A CN201711459268A CN108197985A CN 108197985 A CN108197985 A CN 108197985A CN 201711459268 A CN201711459268 A CN 201711459268A CN 108197985 A CN108197985 A CN 108197985A
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CN
China
Prior art keywords
leaflet
user
electronics
client
electronics leaflet
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Pending
Application number
CN201711459268.1A
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Chinese (zh)
Inventor
赵敏钧
柳诗琴
张旭
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Haikou Yichuan Technology Co Ltd
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Haikou Yichuan Technology Co Ltd
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Priority to CN201711459268.1A priority Critical patent/CN108197985A/en
Publication of CN108197985A publication Critical patent/CN108197985A/en
Pending legal-status Critical Current

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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207Discounts or incentives, e.g. coupons or rebates
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0269Targeted advertisements based on user profile or attribute
    • G06Q30/0271Personalized advertisement

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  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The invention discloses a kind of electronics leaflets and implementation method that user is encouraged by red packet, the electronics leaflet passes through the analysis to user preferences and GPS positioning, it realizes and dispensing is more accurately oriented than traditional leaflet, potential customers can preferably be excavated, the cost savings for making and manually distributing are got off simultaneously, and user is issued to as encouragement in a manner of rebating or discount coupon, user is pushed to browse electronics leaflet, the electronics leaflet supports picture, video, audio multiple format, it is compared to traditional papery leaflet, electronics leaflet view rate and client's conversion ratio higher disclosed in this invention based on APP applications, it not can cause environmental pollution simultaneously.

Description

A kind of electronics leaflet and implementation method that user is encouraged by red packet
Technical field
The present invention relates to leaflets to distribute technical field more particularly to a kind of electronics leaflet and reality that user is encouraged by red packet Existing method.
Background technology
Traditional papery leaflet although the publicity for businessman plays certain effect, is distributed less efficient, is sent simultaneously It is more random to send out object, without specific aim;Distributing leaflet needs to pay certain human cost, at the same it is browsed after leaflet hold Environmental pollution easily is caused due to arbitrarily abandoning, leaflet with instantly popular APP applications is combined, can both be saved The making of papery leaflet and human cost, and environmental pollution will not be caused, but there is also cannot basis for existing electronics leaflet The browsing preference of user pushes corresponding content, and user is not promoted actively to browse the corresponding problem such as the attraction of leaflet, it would be highly desirable to Improve.
Invention content
With this, invention mesh of the invention is to provide a kind of electronics leaflet and realization side for encouraging user by red packet mirror Method, is compared to that traditional papery leaflet specific aim is stronger, more environmentally friendly, view rate higher.
A kind of electronics leaflet that user is encouraged by red packet, including electronics leaflet client, back-stage management terminal and data Library server, the electronics leaflet client installation on mobile terminals, are provided with the back-stage management terminal by operator Wireless network realize data interaction, while back-stage management client by the interface that database server provides access with Data are read and are written,
The electronics leaflet client logs in for user's registration, show electronics leaflet, GPS positioning, leaflet content question and answer, Online registration, instant messaging;
The back-stage management terminal is analyzed for pushing electronics leaflet, distributing electronic leaflet, user preferences, reward is set, Problem is set;
The database server is used to store registered user's information, storage leaflet information.
Further, the function of the electronics leaflet client has:User registration with log in, user information fill in Modification, displaying leaflet content, leaflet content question and answer, user location are fixed in the form of one or more in picture or video or audio Position, question and answer are correctly rewarded, registration, user and leaflet publisher's instant messaging online.
Further, the function of the back-stage management terminal has:By electronics leaflet content push to electronics leaflet client, It uploads with distributing electronic leaflet, the hobby of user's browsing leaflet is analyzed, leaflet problem, setting browsing reward is set.
Further, the database server includes User Information Database and leaflet information database,
The User Information Database is for storing user related data, account number cipher, address name, connection including user It is mode, Internet bank's account, browsed leaflet quantity, leaflet content-preference, geographical location, has obtained reward;
The leaflet information database browses for storing electronics leaflet related data including electronics leaflet content, leaflet Problem, leaflet reward content, leaflet classification, leaflet publisher, leaflet publisher contact method, leaflet publisher position.
Further, the mobile terminal is smart mobile phone or tablet computer.
A kind of implementation method of electronics leaflet by red packet excitation user, includes the following steps:
1) user downloads electronics leaflet client and is installed in the mobile terminal of oneself;
2) user by electronics leaflet client registers and logs in;
3) geographical location of electronics leaflet client location user, and show that the electronics of the publication of the publisher near user passes It is single;
4) oneself interested content is selected to carry out in multiple electronics leaflets that user shows in electronics leaflet client clear It lookes at;
5) browse electronics leaflet after user in electronics leaflet client answer about leaflet content the problem of;
6) if rebating or discount coupon are sent under the account of user by the correct back-stage management terminal of question answering;If with Family is not answered a question correctly, and user could browse the electronics leaflet and answer a question again after a period of time, after answering correctly Rebating or coupon incentive can just be obtained.
Further, the back-stage management terminal can classify to electronics leaflet, which kind of other electronics user browses When leaflet number is more, the leaflet content-preference of user can be recorded in database server for back-stage management terminal, and preferential The electronics leaflet of user preference type is pushed to user.
Further, user can online be registered by the electronics leaflet that electronics leaflet client registers to needs, User can also carry out instant messaging with electronics leaflet publisher simultaneously.
Compared with prior art, the beneficial effects of the invention are as follows:
A kind of electronics leaflet that user is encouraged by red packet provided by the present invention, by the way that leaflet and APP applications are mutually tied It closes, the printing cost and manpower for saving leaflet distribute cost;The cost saved is returned in the form of rebating or discount coupon It feeds and browses the user of leaflet, improve the view rate of leaflet;Preference is browsed by counting user and position positions, is pushed away to user Corresponding leaflet is sent, can preferably excavate potential customers;User can easily relate to biography by electronics leaflet client Single publisher obtains service;The present invention electronics leaflet compared to traditional papery leaflet view rate higher, more targetedly, more Environmental protection.
Description of the drawings
To describe the technical solutions in the embodiments of the present invention more clearly, make required in being described below to embodiment Attached drawing is briefly described, it should be apparent that, the accompanying drawings in the following description is only the preferred embodiment of the present invention, for For those of ordinary skill in the art, without having to pay creative labor, it can also be obtained according to these attached drawings His attached drawing.
Fig. 1 is the electronics leaflet overall structure diagram of the embodiment of the present invention.
Fig. 2 is the electronics leaflet implementation method flow diagram of the embodiment of the present invention.
In figure, 1 is electronics leaflet client, and 2 be back-stage management terminal, and 3 be database server.
Specific embodiment
The principle and features of the present invention will be described below with reference to the accompanying drawings, and cited embodiment is served only for explaining this hair It is bright, it is not intended to limit the scope of the present invention.
With reference to Fig. 1, the present invention provides a kind of electronics leaflet that user is encouraged by red packet, including electronics leaflet client 1, Back-stage management terminal 2 and database server 3, the electronics leaflet client 3 are installed on mobile terminals, and with the backstage Management terminal 2 realizes data interaction by the wireless network that operator provides, and back-stage management terminal 2 passes through the database service The interface that device 3 provides accesses to read and be written data.The mobile terminal can be that smart mobile phone can also be tablet Computer.
Specifically, the function of the electronics leaflet client 1 is:User registration with log in, user information fill in Modification, displaying leaflet content, leaflet content question and answer, user location are fixed in the form of one or more in picture or video or audio Position, question and answer are correctly rewarded, registration, user and leaflet publisher's instant messaging online.
The function of the back-stage management terminal 2 is:By electronics leaflet content push to electronics leaflet client 1, upload and Distributing electronic leaflet analyzes the hobby of user's browsing leaflet, sets leaflet problem, setting browsing reward.
The database server 3 includes User Information Database and leaflet information database.
The User Information Database is used to store the related data of user, including:Account number cipher, the user's surname of user Name, Internet bank's account, has browsed leaflet quantity, leaflet content-preference, geographical location, has obtained reward contact method.
The leaflet information database browses for storing electronics leaflet related data including electronics leaflet content, leaflet Problem, leaflet reward content, leaflet classification, leaflet publisher, leaflet publisher contact method, leaflet publisher position.
Leaflet content push to the electronics leaflet client 1 is supplied into user after 2 distributing electronic leaflet of back-stage management terminal It checks, while database server 3 is used to store the related data of user and leaflet, by the way that leaflet and APP applications are mutually tied It closes, saves the printing cost of leaflet and manpower distributes cost, while more environmentally-friendly compared to papery leaflet.
With reference to Fig. 2, a kind of implementation method of electronics leaflet by red packet excitation user includes the following steps:
1) user downloads electronics leaflet client 1 and is installed in the mobile terminal of oneself;
2) user is registered and is logged in by electronics leaflet client 1;
3) electronics leaflet client 1 positions the geographical location of user, and shows the electronics of the publication of the publisher near user Leaflet;
4) oneself interested content is selected to carry out in multiple electronics leaflets that user shows in electronics leaflet client 1 clear It lookes at;
5) browse electronics leaflet after user in electronics leaflet client 1 answer about leaflet content the problem of;
6) if rebating or discount coupon are sent under the account of user by the correct back-stage management terminal of question answering;If with Family is not answered a question correctly, and user could browse the electronics leaflet and answer a question again after a period of time, after answering correctly Rebating or coupon incentive can just be obtained.
It is opened specifically, user downloads to electronics leaflet client 1 in the mobile terminal of oneself after installing, account is set Password simultaneously inputs the relevant information of oneself and is registered, and relevant information includes address name, contact method, Internet bank's account, The account number cipher of user and relevant information can be sent to back-stage management terminal 2 by electronics leaflet client 1 by wireless network, after Platform management terminal 2 is again preserved these data by the User Information Database of database server 3.Electronics leaflet client End 1 first can be positioned the position of user by GPS, publisher's hair near right rear line displaying user present position The electronics leaflet of cloth.
The leaflet content that electronics leaflet client 1 is shown is pushed by back-stage management terminal 2 by wireless network, publisher The relevant information of electronics leaflet and leaflet is uploaded in the leaflet information database of database server 3, the leaflet phase It closes information and includes leaflet browsing problem, leaflet reward content, leaflet classification, leaflet publisher, leaflet publisher's contact method. When user opens electronics leaflet client 1, electronics leaflet client 1 can be sent by wireless network to back-stage management terminal 2 please It asks, back-stage management terminal 2, which extracts electronics leaflet from leaflet information database and is sent to electronics leaflet client 1, shows use Family.
After user completely browses the complete electronics leaflet page and is stopped in the electronics leaflet page more than 20 seconds, electronics 1 exhibitions of leaflet client is shown with allows user to answer about the problem of leaflet content, and described problem is uploaded and protected by leaflet publisher There are in leaflet information database, if user answers a question correctly, it will obtain rebating or coupon incentive, the rebating will It imports in Internet bank's account of user, the coupon information can be stored in User Information Database, and user can be at any time Coupon information is checked by electronics leaflet client 1.The mistake if user answers a question, needing after a time could again Secondary content by browsing the electronics leaflet is simultaneously answered a question correctly to obtain reward, and improving user by rewarding user browses The enthusiasm of leaflet, while prevent reward from being obtained by without stint by offering question and browsing time limitation.
Other than pushing electronics leaflet to user according to positioning, electronics leaflet client can be to the leaflet classification of user's browsing It is counted, the preference that user is browsed to leaflet is recorded by back-stage management terminal 2 in User Information Database, back-stage management Terminal 2 can preferentially push the content of user preference when pushing electronics leaflet, preferably to excavate potential client.
It for the electronics leaflet that needs are registered, such as trains, teach, the electronics leaflet that activity is a kind of, user can lead to It crosses electronics leaflet client 1 and reports name into line, meanwhile, user can also be passed through by electronic client 1 and leaflet publisher Network carries out the instant messaging of speech form.
The foregoing is merely presently preferred embodiments of the present invention, is not intended to limit the invention, it is all the present invention spirit and Within principle, any modification, equivalent replacement, improvement and so on should all be included in the protection scope of the present invention.

Claims (8)

1. a kind of electronics leaflet that user is encouraged by red packet, which is characterized in that whole including electronics leaflet client, back-stage management End and database server, the electronics leaflet client installation on mobile terminals, pass through fortune with the back-stage management terminal Seek quotient provide wireless network realize data interaction, while back-stage management client by the interface that database server provides into Row is accessed to read and be written data,
The electronics leaflet client logs in for user's registration, show electronics leaflet, GPS positioning, leaflet content question and answer, online Registration, instant messaging;
The back-stage management terminal is analyzed for pushing electronics leaflet, distributing electronic leaflet, user preferences, reward is set, problem Setting;
The database server is used to store registered user's information, storage leaflet information.
2. a kind of electronics leaflet that user is encouraged by red packet according to claim 1, which is characterized in that the electronics passes The function of single client has:The registration of user is with logging in, user information is filled in and changed, in picture or video or audio One or more form displaying leaflet contents, leaflet content question and answer, user location positioning, question and answer are correctly rewarded, in report from a liner Name, user and leaflet publisher's instant messaging.
A kind of 3. electronics leaflet that user is encouraged by red packet according to claim 1, which is characterized in that the backstage pipe The function of reason terminal has:By electronics leaflet content push to electronics leaflet client, upload and distributing electronic leaflet, clear to user Look at leaflet hobby analyzed, set leaflet problem, setting browsing reward.
A kind of 4. electronics leaflet that user is encouraged by red packet according to claim 1, which is characterized in that the database Server includes User Information Database and leaflet information database,
The User Information Database is for storing user related data, account number cipher, address name including user, correspondent party Formula, Internet bank's account have browsed leaflet quantity, leaflet content-preference, geographical location, have obtained reward;
The leaflet information database for storing electronics leaflet related data, including electronics leaflet content, leaflet browsing problem, Leaflet reward content, leaflet classification, leaflet publisher, leaflet publisher contact method, leaflet publisher position.
5. a kind of electronics leaflet that user is encouraged by red packet according to claim 1, which is characterized in that described mobile whole It holds as smart mobile phone or tablet computer.
6. the implementation method of a kind of electronics leaflet by red packet excitation user, which is characterized in that include the following steps:
1) user downloads electronics leaflet client and is installed in the mobile terminal of oneself;
2) user by electronics leaflet client registers and logs in;
3) geographical location of electronics leaflet client location user, and show the electronics leaflet of the publication of the publisher near user;
4) oneself interested content is selected to be browsed in multiple electronics leaflets that user shows in electronics leaflet client;
5) browse electronics leaflet after user in electronics leaflet client answer about leaflet content the problem of;
6) if rebating or discount coupon are sent under the account of user by the correct back-stage management terminal of question answering;If user does not have Have and correctly answer a question, user could browse the electronics leaflet and answer a question again after a period of time, just may be used after answering correctly Obtain rebating or coupon incentive.
7. a kind of implementation method of electronics leaflet by red packet excitation user according to claim 6, which is characterized in that The back-stage management terminal can classify to electronics leaflet, user browse which kind of other electronics leaflet number it is more when, after The leaflet content-preference of user can be recorded in database server for platform management terminal, and preferentially pushes user preference to user The electronics leaflet of type.
8. a kind of implementation method of electronics leaflet by red packet excitation user according to claim 6, which is characterized in that User can online be registered, while user can also be with electricity by the electronics leaflet that electronics leaflet client registers to needs Sub- leaflet publisher carries out instant messaging.
CN201711459268.1A 2017-12-28 2017-12-28 A kind of electronics leaflet and implementation method that user is encouraged by red packet Pending CN108197985A (en)

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Application Number Priority Date Filing Date Title
CN201711459268.1A CN108197985A (en) 2017-12-28 2017-12-28 A kind of electronics leaflet and implementation method that user is encouraged by red packet

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CN201711459268.1A CN108197985A (en) 2017-12-28 2017-12-28 A kind of electronics leaflet and implementation method that user is encouraged by red packet

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Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN108846115A (en) * 2018-06-26 2018-11-20 四川应集科技有限公司 Content transmission method, device and server
CN108985733A (en) * 2018-07-25 2018-12-11 珠海市圈宝网络科技有限公司 A kind of implementation method of the aerial red packet rain of outdoor scene
CN111144956A (en) * 2020-03-19 2020-05-12 焦作大学 Marketing advertisement scheme matching method and system

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN105427134A (en) * 2015-12-10 2016-03-23 叶良 Navigation platform promotion rebate system
CN106779841A (en) * 2016-12-14 2017-05-31 王长青 A kind of real-time and precise video or picture-text advertisement concern amount statistical method
CN107358468A (en) * 2017-07-14 2017-11-17 杨克宁 Advertisement management method and storage medium
CN107507024A (en) * 2017-08-10 2017-12-22 郑逊 A kind of network advertisement launching platform and put-on method

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN105427134A (en) * 2015-12-10 2016-03-23 叶良 Navigation platform promotion rebate system
CN106779841A (en) * 2016-12-14 2017-05-31 王长青 A kind of real-time and precise video or picture-text advertisement concern amount statistical method
CN107358468A (en) * 2017-07-14 2017-11-17 杨克宁 Advertisement management method and storage medium
CN107507024A (en) * 2017-08-10 2017-12-22 郑逊 A kind of network advertisement launching platform and put-on method

Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN108846115A (en) * 2018-06-26 2018-11-20 四川应集科技有限公司 Content transmission method, device and server
CN108985733A (en) * 2018-07-25 2018-12-11 珠海市圈宝网络科技有限公司 A kind of implementation method of the aerial red packet rain of outdoor scene
CN111144956A (en) * 2020-03-19 2020-05-12 焦作大学 Marketing advertisement scheme matching method and system

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Application publication date: 20180622