CN108122132B - Consumption promotion method and promotion system - Google Patents

Consumption promotion method and promotion system Download PDF

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CN108122132B
CN108122132B CN201711390451.0A CN201711390451A CN108122132B CN 108122132 B CN108122132 B CN 108122132B CN 201711390451 A CN201711390451 A CN 201711390451A CN 108122132 B CN108122132 B CN 108122132B
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user account
current
promotion
amount
consumption
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CN108122132A (en
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邢志强
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0214Referral reward systems
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0213Consumer transaction fees
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0236Incentive or reward received by requiring registration or ID from user
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00Network arrangements or protocols for supporting network services or applications
    • H04L67/01Protocols
    • H04L67/08Protocols specially adapted for terminal emulation, e.g. Telnet
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00Network arrangements or protocols for supporting network services or applications
    • H04L67/50Network services
    • H04L67/55Push-based network services

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Abstract

The invention provides a consumption promotion method and a promotion system. The method comprises the following steps: the merchant side responds to the cash settlement operation of the current consumption side and sends settlement information to the server after the settlement operation is finished; the server searches for a related user account which has a recommendation association relation with a user account logged in by a current consumer according to the settlement information, returns corresponding cash to the related user account according to the current amount return proportion of the related user account and the settlement amount, and deletes the recommendation association relation after the amount is returned; the server sends a prompt for filling in the promotion information to the current consumption end, pushes the promotion information to other consumption ends near the current consumption end when receiving the returned promotion information, and establishes a recommendation association relation between the user account number logged in by the current consumption end and the user account numbers logged in by the other consumption ends after the promotion information is displayed by the other consumption ends. The method can provide good promotion for the merchant and guarantee for the merchant to make a profit.

Description

Consumption promotion method and promotion system
Technical Field
The invention relates to the technical field of network popularization, in particular to a consumption popularization method and a popularization system.
Background
With the continuous development of scientific technology, product promotion and promotion by merchants through networks has gradually become a mainstream promotion mode, but currently, the mainstream network promotion mode is a mode that a merchant distributes a certain amount of cash to corresponding promoters according to praise numbers obtained when the promoters promote the merchants on a common social platform, so that the network promotion of the merchants is realized. However, the screen refreshing and praise phenomenon is easy to occur in the network popularization mode, and the actual propaganda effect and the actual profit of the merchant cannot be guaranteed.
Disclosure of Invention
In order to overcome the defects in the prior art, the invention aims to provide a consumption promotion method and a promotion system.
As for the method, a preferred embodiment of the present invention provides a consumption promotion method, which is applied to a promotion system, the system includes a merchant terminal, a consumer terminal and a server, which are communicatively connected with each other, and the method includes:
the merchant terminal responds to cash settlement operation of the current consumption terminal and sends settlement information to the server after the settlement operation is completed, wherein the settlement information comprises a user account number and a settlement amount logged in by the current consumption terminal;
the server searches for a related user account which has a recommended association relationship with a user account logged in by a current consumer according to the received settlement information, returns cash of a corresponding amount to the related user account according to a current amount return proportion corresponding to the related user account and the settlement amount, and deletes the recommended association relationship after the amount is returned;
the server sends a prompt for filling promotion information to a current consumption end, pushes the promotion information to other consumption ends near the current consumption end when the promotion information returned by the current consumption end is received, and establishes a recommendation association relationship between a user account number logged in by the current consumption end and user account numbers logged in by other consumption ends after the promotion information is displayed by the other consumption ends.
In terms of a system, a preferred embodiment of the present invention provides a promotion system, which includes a merchant terminal, a consumer terminal and a server, which are communicatively connected to each other;
the merchant terminal is used for responding to cash settlement operation of the current consumer terminal and sending settlement information to the server after the settlement operation is completed, wherein the settlement information comprises a user account number and a settlement amount logged in by the current consumer terminal;
the server is used for searching a related user account which has a recommended association relationship with a user account logged in by a current consumer according to the received settlement information, returning cash of a corresponding amount to the related user account according to a current amount return proportion corresponding to the related user account and the settlement amount, and deleting the recommended association relationship after the amount is returned;
the server is further used for sending a prompt for filling in popularization information to the current consumption end, pushing the popularization information to other consumption ends nearby the current consumption end when the popularization information returned by the current consumption end is received, and establishing a recommendation association relationship between the user account number logged in by the current consumption end and the user account numbers logged in by the other consumption ends after the popularization information is displayed by the other consumption ends.
Compared with the prior art, the consumption promotion method and the promotion system provided by the preferred embodiment of the invention have the following beneficial effects: the consumption promotion method can provide good propaganda promotion for merchants and guarantee for the profit conditions of the merchants. The method is applied to a popularization system, and the system comprises a merchant terminal, a consumption terminal and a server which are in communication connection with each other. Firstly, the method responds to cash settlement operation of a current consumer through a merchant terminal, and sends settlement information to the server after the settlement operation is completed, wherein the settlement information comprises a user account number and a settlement amount logged in by the current consumer; then, the method searches for a related user account which has a recommended association relationship with a user account logged in by a current consumer through a server according to the received settlement information, returns cash of a corresponding amount to the related user account according to a current amount return proportion corresponding to the related user account and the settlement amount, and deletes the recommended association relationship after the amount is returned; and finally, the method sends a prompt of filling promotion information to the current consumer end through the server, pushes the promotion information to other consumer ends near the current consumer end when the promotion information returned by the current consumer end is received, establishes a recommendation association relationship between the user account number logged in by the current consumer end and the user account numbers logged in by other consumer ends after the promotion information is displayed by other consumer ends, enables the consumer to become a promotion and promotion person of the merchant after consumption, and returns a corresponding amount of cash to the promotion and promotion person according to the consumption amount of the recommended consumer when the promotion and promotion person recommends other consumers for consumption, thereby providing good promotion and promotion for the merchant and providing guarantee for the profit situation of the merchant.
In order to make the aforementioned and other objects, features and advantages of the present invention comprehensible, preferred embodiments accompanied with figures are described in detail below.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the drawings needed to be used in the embodiments are briefly described below, it should be understood that the following drawings only illustrate some embodiments of the present invention, and therefore should not be considered as limiting the scope of the claims of the present invention, and it is obvious for those skilled in the art that other related drawings can be obtained according to the drawings without inventive efforts.
Fig. 1 is a system diagram of a promotion system according to a preferred embodiment of the present invention.
Fig. 2 is a flowchart illustrating a consumption promotion method according to a preferred embodiment of the present invention.
Fig. 3 is a flowchart illustrating sub-steps included in step S220 shown in fig. 2.
Fig. 4 is a flowchart illustrating sub-steps included in step S230 shown in fig. 2.
Fig. 5 is a second flowchart of the consumption promotion method according to the preferred embodiment of the present invention.
Icon: 10-promotion system; 11-a server; 12-a merchant end; 13-the consuming end.
Detailed Description
In order to make the objects, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are some, but not all, embodiments of the present invention. The components of embodiments of the present invention generally described and illustrated in the figures herein may be arranged and designed in a wide variety of different configurations.
Thus, the following detailed description of the embodiments of the present invention, presented in the figures, is not intended to limit the scope of the invention, as claimed, but is merely representative of selected embodiments of the invention. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
It should be noted that: like reference numbers and letters refer to like items in the following figures, and thus, once an item is defined in one figure, it need not be further defined and explained in subsequent figures.
Some embodiments of the invention are described in detail below with reference to the accompanying drawings. The embodiments described below and the features of the embodiments can be combined with each other without conflict.
Fig. 1 is a schematic system diagram of a popularization system 10 according to a preferred embodiment of the present invention. In the embodiment of the present invention, the popularization system 10 includes a server 11, a merchant end 12, and a consumption end 13, and the server 11, the merchant end 12, and the consumption end 13 are connected in communication with each other through a network to implement data interaction. The merchant 12 is a client running on a terminal device used by a merchant, that is, a client logging in merchant accounts, where each merchant account may correspond to one merchant; the consumer 13 is a client running on a terminal device used by a consumer, that is, a client logging in a consumer user account, and each consumer user account may correspond to one consumer. In this embodiment, the server 11 may be, but is not limited to, a cloud server, a cluster server, a distribution server, and the like; the terminal Device may be, but is not limited to, a smart phone, a Personal Computer (PC), a tablet PC, a Personal Digital Assistant (PDA), a Mobile Internet Device (MID), and the like; the network may be, but is not limited to, a wired network or a wireless network.
Fig. 2 is a flowchart illustrating a consumption promotion method according to a preferred embodiment of the present invention. In the embodiment of the present invention, the consumption promotion method is applied to the promotion system 10, and the specific flow and steps of the consumption promotion method shown in fig. 2 are described in detail below.
In an embodiment of the present invention, the consumption promotion method includes the following steps:
in step S210, the merchant 12 responds to the cash settlement operation of the current consumer 13, and sends settlement information to the server 11 after the settlement operation is completed.
In this embodiment, the settlement information includes a user account logged in by the current consuming end 13 and a settlement amount of the current consumption. When a consumer consumes at the corresponding merchant, the merchant can settle in cash with the consumer by logging in the merchant terminal 12 with the merchant account number matching the merchant. The consumer may perform the amount settlement through a user account logged in the consumer 13, or may perform the amount settlement through a payment account of a third party payment platform (e.g., a pay bank payment platform, a wechat payment platform) bound to the user account. If the consumer uses the payment account of the third party payment platform to perform the amount settlement, the consumer 13 will send the corresponding user account to the merchant 12 based on the corresponding relationship between the payment account and the bound user account when performing the amount settlement. The user account logged in the consumer 13 may be the own user account of the current consumer, or may be another user account input by the consumer (for example, the user account of the family of the consumer).
In this embodiment, after the merchant 12 and the current consumer 13 complete the whole cash settlement process, the merchant generates corresponding settlement information based on the settlement amount and the user account number logged in by the current consumer 13, and sends the settlement information to the server 11.
In step S220, the server 11 searches for an associated user account having a recommended association relationship with the user account logged in by the current consumer 13 according to the received settlement information, returns cash of a corresponding amount to the associated user account according to the current amount return ratio corresponding to the associated user account and the settlement amount, and deletes the recommended association relationship after the amount is returned.
In this embodiment, the recommendation association relationship is used to represent a current merchant, a user account number logged in by the current consumer 13, and a recommendation relationship between recommendation consumers who recommend the current consumer 13 to consume from the current merchant, when the same recommendation consumer recommends to the same consumer for different merchants, the number of recommendation association relationships between the user account number corresponding to the consumer and the user account number of the recommendation consumer is the same as the number of recommended merchants, and the recommendation association relationships corresponding to different merchants are different from each other. If the consumer who has transacted with the current merchant is recommended by the consumer 13 from other consumers who have consumed by the current merchant, the server 11 establishes and stores a recommendation association relationship between the user account of the recommended consumer and the user account of the current transaction consumer 13 based on the related information of the current merchant between the user account of the recommended consumer and the user account of the current transaction consumer 13, where the user account of the recommended consumer is an associated user account having a recommendation association relationship with the user account registered by the current consumer 13. The relevant information of the current merchant may be, but is not limited to, a merchant telephone, geographical location information, shop name text information, a merchant account number, and the like of the current merchant.
In this embodiment, after receiving settlement information corresponding to the consumption end 13 which completes consumption at present and sent by the merchant end 12, the server 11 searches whether there is an associated user account having a recommended association relationship corresponding to the current merchant between the user accounts according to the user account in the settlement information, returns cash of a corresponding amount to the associated user account according to a current amount return ratio corresponding to the associated user account and the settlement amount when there is the associated user account, then deletes the recommended association relationship after the amount return is completed, associates a reward obtained when a recommended consumer corresponding to the associated user account is used as a merchant propagator with the recommended settlement amount of consumption of the consumer at the merchant, and a recommended consumer only obtains the number of rewards for one time, the merchant can be ensured to be kept in a profit state when publicizing and promoting.
Optionally, please refer to fig. 3, which is a flowchart illustrating the sub-steps included in step S220 shown in fig. 2. In this embodiment, the step of returning the cash of the corresponding amount to the associated user account according to the current amount return ratio corresponding to the associated user account and the settlement amount in the step S220 includes substeps S221 and substep S222:
and a substep S221 of obtaining the current credit value of the associated user account and obtaining the current amount return proportion of the associated user account according to the credit value.
In this embodiment, the cash reward returned by each associated user account at the current merchant is related to the current amount return ratio of the associated user account in addition to the amount of settlement of the user account with the recommended association relationship at the current merchant. The current amount of the associated user account is related to the current credit value of the associated user account, different credit values correspond to different credit division stages, and different division stages correspond to different values of the current amount of the associated user account. For example, if there are three phases for the reputation partitioning phase: the credit value range corresponding to the first stage is 0-1000, the credit value range corresponding to the second stage is 1001-3000, the credit value range corresponding to the third stage is 3001-5000, the current amount returning proportion corresponding to the first stage is 20%, the current amount returning proportion corresponding to the second stage is 40%, the current amount returning proportion corresponding to the third stage is 60%, when the current credit value of the associated user account is 2500, the corresponding current amount returning proportion is 40%, and when the current credit value of the associated user account is 4500, the corresponding current amount returning proportion is 60%. The credit dividing stage and the corresponding current amount returning proportion can be set differently according to actual requirements.
In this embodiment, the step of obtaining the current reputation value of the associated user account may include:
sending a prompt for evaluating the reputation value of the associated user account for pushing the promotion message to the current consumption end 13;
and receiving the reputation value of the associated user account evaluation sent by the current consumer 13, and calculating to obtain the current reputation value of the associated user account according to the past reputation value of the associated user account recorded in the server 11.
The server 11 obtains the authenticity evaluation of the current consumer on the promotion message of the associated user account for the transaction merchant by sending a prompt for evaluating the reputation value of the associated user account corresponding to the current consumer 13. After obtaining the reputation value evaluated by the current consumer 13 on the associated user account, the server 11 performs direct addition or proportional summation operation on the past reputation value and the currently obtained reputation value of the associated user account recorded in the server 11 to obtain the current reputation value of the associated user account. The past credibility values of the associated user account comprise credibility evaluation from the recommended consumers when the associated user account recommends other consumers to each merchant for consumption in the past and self consumption amount accumulation corresponding to the associated user account. Wherein the self-consumption amount is proportionally converted into a corresponding number of reputation values.
And a substep S222, calculating to obtain a corresponding cash return amount according to the current amount return proportion and the settlement amount, and returning the corresponding cash to the associated user account according to the cash return amount.
In this embodiment, the server 11 obtains a cash refund amount required to be refunded correspondingly by multiplying the obtained current amount refund proportion of the associated user account by the settlement amount in the settlement information, and refunds cash of the corresponding amount to the associated user account according to the cash refund amount.
Step S230, the server 11 sends a prompt for filling in promotion information to the current consumer 13, and when receiving the promotion information returned by the current consumer 13, pushes the promotion information to other consumers 13 near the current consumer 13, and establishes a recommended association relationship between the user account logged in by the current consumer 13 and the user accounts logged in by the other consumers 13 after the promotion information is displayed by the other consumers 13.
In this embodiment, the promotion information includes consumption evaluation of the corresponding merchant by the consumer through the consumption end 13 after the consumer consumes the corresponding merchant, and merchant information of the merchant itself, where the consumption evaluation includes a video, a picture and/or a text uploaded by the corresponding consumer through the consumption end 13, and the merchant information includes at least one of store name information, main product information, a contact information and geographic location information uploaded by the merchant through the corresponding merchant end 12 before. After acquiring the settlement information corresponding to the current consuming end 13, the server 11 sends a prompt for filling in promotion information to the current consuming end 13, and pushes the promotion information to other consuming ends 13 when receiving the promotion information corresponding to the merchant at the time of consumption, which is returned by the current consuming end 13. The consumers at the other consumers 13 may view the promotion message by clicking or set an automatic display mode for each promotion message, so that the promotion message is displayed on the other consumers 13, so that the consumers at the other consumers 13 can browse the promotion message.
After displaying the received promotion message, the other consumption terminals 13 send the displayed prompt information to the server 11, so that the server 11 establishes the user account number logged in by the current consumption terminal 13 based on the relevant information of the merchant corresponding to the promotion message, and the recommendation association relationship between the user account numbers logged in by the other consumption terminals 13 receiving the promotion message, so that the consumer can become a promotion promoter of the merchant after consuming, and when the promotion promoter recommends other consumers to consume, cash corresponding to the amount is returned to the promotion promoter according to the recommended consumption amount of the consumer, thereby realizing profit of the merchant and providing good promotion and promotion for the merchant.
Optionally, please refer to fig. 4, which is a flowchart illustrating the sub-steps included in step S230 shown in fig. 2. In this embodiment, the step of pushing the promotion information to other consumers 13 near the current consumer 13 in the step S230 includes a substep S231 and a substep S232:
and a substep S231, sending a peripheral user positioning request to the current consuming end 13, so that the current consuming end 13 scans other nearby consuming ends 13 according to a preset scanning radius by taking the position of the current consuming end as a center of circle.
In this embodiment, the peripheral user location request includes the preset scanning radius, where the preset scanning radius may be 200m, 150 m, or 100m, and the value thereof may be set differently according to actual requirements.
And a substep S232, receiving the scanned user accounts logged in by the other consumption terminals 13 returned by the current consumption terminal 13, and respectively sending the promotion information to the user accounts logged in by the other consumption terminals 13.
In this embodiment, after the server 11 correspondingly sends the popularization information returned by the current consumer 13 to the other consumer 13 scanned by the current consumer 13, when the other consumer 13 receiving the popularization information displays the popularization information, a recommended association relationship between the user account registered by the current consumer 13 and the user account registered by the other consumer 13 displaying the popularization information is established, and at this time, the user account registered by the current consumer 13 is an associated user account of the user account receiving the popularization information.
Fig. 5 is a second schematic flow chart of the consumption promotion method according to the preferred embodiment of the present invention. In an embodiment of the present invention, the consumption promotion method may further include:
step S240, the consuming terminal 13 logged in with the user account responds to the user attention operation, and sends corresponding user attention information to the server 11, where the user attention information includes the user account logged in by the consuming terminal 13 and a target user account corresponding to attention;
in this embodiment, a consumer may obtain promotion information promoted by a specific user account in a manner of paying attention to the consumer 13 logged in with the corresponding user account. The consumer 13 logged in with the user account responds to the selection operation of the consumer on the user account to be paid attention to, and sends user attention information including the user account logged in by the consumer 13 and the target user account which is paid attention to by the consumer correspondingly to the server 11.
In step S250, the server 11 establishes a concern connection between the target user account and the user account logged in by the consumer 13 according to the received user concern information, and pushes the promotion message to the user account having the concern connection when the target user account pushes the promotion message.
In this embodiment, when the server 11 establishes an attention relationship between a target user account and a user account logged in by a consuming terminal 13, if the target user account needs to push a promotion message, the server 11 pushes the promotion message to another consuming terminal 13 near the consuming terminal 13 logged in with the target user account, and simultaneously pushes the promotion message to the user account having the attention relationship with the target user account according to the attention relationship, and after the promotion message is displayed by the consuming terminal 13 logged in by the user account having the attention relationship with the target user account, a recommendation association relationship is correspondingly established between the target user account and the user account having the attention relationship with the target user account.
In the promotion system 10 provided in the preferred embodiment of the present invention, the merchant 12 is configured to respond to a cash settlement operation of the current consumer 13, and send settlement information to the server 11 after the settlement operation is completed, where the settlement information includes a user account and a settlement amount logged in by the current consumer 13; the server 11 is configured to search, according to the received settlement information, an associated user account having a recommended association relationship with a user account logged in by the current consumer 13, return cash of a corresponding amount to the associated user account according to a current amount return ratio corresponding to the associated user account and the settlement amount, and delete the recommended association relationship after the amount is returned; the server 11 is further configured to send a prompt for filling in promotion information to the current consuming end 13, push the promotion information to other consuming ends 13 near the current consuming end 13 when the promotion information returned by the current consuming end 13 is received, and establish a recommended association relationship between the user account number logged in by the current consuming end 13 and the user account numbers logged in by the other consuming ends 13 after the promotion information is displayed by the other consuming ends 13. The consumption end 13 may be configured to respond to a user attention operation and send corresponding user attention information to the server 11, where the user attention information includes a user account logged in by the consumption end 13 and a target user account focused correspondingly; the server 11 is further configured to establish an attention contact between the target user account and the user account logged in by the consumer 13 according to the received user attention information, and push the promotion message to the user account having the attention contact when the target user account pushes the promotion message.
In this embodiment, the consumption promoting method is executed by the merchant 12, the consuming 13 and the server 11, which are connected to each other in communication, and the specific execution process may refer to the above detailed description of the consumption promoting method.
In summary, in the consumption promotion method and the promotion system provided in the preferred embodiment of the present invention, the consumption promotion method can provide good promotion for the merchant and guarantee the profit of the merchant. The method is applied to a popularization system, and the system comprises a merchant terminal, a consumption terminal and a server which are in communication connection with each other. Firstly, the method responds to cash settlement operation of a current consumer through a merchant terminal, and sends settlement information to the server after the settlement operation is completed, wherein the settlement information comprises a user account number and a settlement amount logged in by the current consumer; then, the method searches for a related user account which has a recommended association relationship with a user account logged in by a current consumer through a server according to the received settlement information, returns cash of a corresponding amount to the related user account according to a current amount return proportion corresponding to the related user account and the settlement amount, and deletes the recommended association relationship after the amount is returned; and finally, the method sends a prompt of filling promotion information to the current consumer end through the server, pushes the promotion information to other consumer ends near the current consumer end when the promotion information returned by the current consumer end is received, establishes a recommendation association relationship between the user account number logged in by the current consumer end and the user account numbers logged in by other consumer ends after the promotion information is displayed by other consumer ends, enables the consumer to become a promotion and promotion person of the merchant after consumption, and returns a corresponding amount of cash to the promotion and promotion person according to the consumption amount of the recommended consumer when the promotion and promotion person recommends other consumers for consumption, thereby providing good promotion and promotion for the merchant and providing guarantee for the profit situation of the merchant.
The above description is only a preferred embodiment of the present invention and is not intended to limit the present invention, and various modifications and changes may be made by those skilled in the art. Any modification, equivalent replacement, or improvement made within the spirit and principle of the present invention should be included in the protection scope of the present invention.

Claims (8)

1. A consumption promotion method is applied to a promotion system, the system comprises a merchant terminal, a consumption terminal and a server which are mutually communicated and connected, and the method comprises the following steps:
the merchant terminal responds to cash settlement operation of the current consumption terminal and sends settlement information to the server after the settlement operation is completed, wherein the settlement information comprises a user account number and a settlement amount logged in by the current consumption terminal;
the server searches for a related user account which has a recommended association relationship with a user account logged in by a current consumer according to the received settlement information, returns cash of a corresponding amount to the related user account according to a current amount return proportion corresponding to the related user account and the settlement amount, and deletes the recommended association relationship after the amount is returned;
the server sends a prompt for filling promotion information to a current consumption end, pushes the promotion information to other consumption ends near the current consumption end when receiving the promotion information returned by the current consumption end, and establishes a recommendation association relationship between a user account logged in by the current consumption end and user accounts logged in by the other consumption ends after the promotion information is displayed by the other consumption ends;
wherein the step of pushing the promotion information to other consumers near the current consumer comprises:
sending a peripheral user positioning request to the current consuming end so that the current consuming end scans other nearby consuming ends according to a preset scanning radius by taking the position of the current consuming end as a circle center;
and receiving the scanned user accounts logged in by other consumption terminals returned by the current consumption terminal, and respectively sending the promotion information to the user accounts logged in by other consumption terminals.
2. The method of claim 1, wherein the step of returning cash of a corresponding amount to the associated user account according to the current amount return ratio corresponding to the associated user account and the settlement amount comprises:
acquiring a current credit value of the associated user account, and obtaining a current amount returning proportion of the associated user account according to the credit value;
and calculating to obtain corresponding cash return amount according to the current amount return proportion and the settlement amount, and returning corresponding cash to the associated user account according to the cash return amount.
3. The method of claim 2, wherein the step of obtaining the current reputation value of the associated user account comprises:
sending a prompt for evaluating the reputation value of the associated user account for pushing the promotion message to the current consumption end;
and receiving the reputation value of the associated user account evaluation sent by the current consumption end, and calculating to obtain the current reputation value of the associated user account according to the past reputation value of the associated user account recorded in the server.
4. The method according to any one of claims 1-3, further comprising:
a consuming terminal logged with a user account responds to a user attention operation and sends corresponding user attention information to the server, wherein the user attention information comprises the user account logged in by the consuming terminal and a target user account concerned correspondingly;
and the server establishes an attention contact between the target user account and the user account logged in by the consumer according to the received user attention information, and pushes the promotion message to the user account with the attention contact when the target user account pushes the promotion message.
5. A promotion system is characterized in that the system comprises a merchant terminal, a consumer terminal and a server which are mutually communicated and connected;
the merchant terminal is used for responding to cash settlement operation of the current consumer terminal and sending settlement information to the server after the settlement operation is completed, wherein the settlement information comprises a user account number and a settlement amount logged in by the current consumer terminal;
the server is used for searching a related user account which has a recommended association relationship with a user account logged in by a current consumer according to the received settlement information, returning cash of a corresponding amount to the related user account according to a current amount return proportion corresponding to the related user account and the settlement amount, and deleting the recommended association relationship after the amount is returned;
the server is further used for sending a prompt for filling promotion information to the current consuming end, pushing the promotion information to other consuming ends nearby the current consuming end when the promotion information returned by the current consuming end is received, and establishing a recommendation association relationship between the user account number logged in by the current consuming end and the user account numbers logged in by the other consuming ends after the promotion information is displayed by the other consuming ends;
the mode that the server pushes the promotion information to other consumption terminals near the current consumption terminal comprises the following steps:
sending a peripheral user positioning request to the current consuming end so that the current consuming end scans other nearby consuming ends according to a preset scanning radius by taking the position of the current consuming end as a circle center;
and receiving the scanned user accounts logged in by other consumption terminals returned by the current consumption terminal, and respectively sending the promotion information to the user accounts logged in by other consumption terminals.
6. The system of claim 5, wherein the manner in which the server returns cash of a corresponding amount to the associated user account according to the current amount return ratio corresponding to the associated user account and the settlement amount includes:
acquiring a current credit value of the associated user account, and obtaining a current amount returning proportion of the associated user account according to the credit value;
and calculating to obtain corresponding cash return amount according to the current amount return proportion and the settlement amount, and returning corresponding cash to the associated user account according to the cash return amount.
7. The system of claim 6, wherein the manner in which the server obtains the current reputation value of the associated user account comprises:
sending a prompt for evaluating the reputation value of the associated user account for pushing the promotion message to the current consumption end;
and receiving the reputation value of the associated user account evaluation sent by the current consumption end, and calculating to obtain the current reputation value of the associated user account according to the past reputation value of the associated user account recorded in the server.
8. The system according to any one of claims 5-7, wherein:
the consumption end is used for responding to the user attention operation and sending corresponding user attention information to the server, wherein the user attention information comprises a user account number logged in by the consumption end and a target user account number correspondingly attended;
the server is further used for establishing an attention contact between the target user account and the user account logged in by the consumer according to the received user attention information, and pushing the promotion message to the user account with the attention contact when the target user account pushes the promotion message.
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