CN107977428B - Application program pushing method and device, server and storage medium - Google Patents
Application program pushing method and device, server and storage medium Download PDFInfo
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- CN107977428B CN107977428B CN201711230840.7A CN201711230840A CN107977428B CN 107977428 B CN107977428 B CN 107977428B CN 201711230840 A CN201711230840 A CN 201711230840A CN 107977428 B CN107977428 B CN 107977428B
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Abstract
The embodiment of the application discloses an application program pushing method, an application program pushing device, a server and a storage medium. Wherein, the method comprises the following steps: judging whether the current condition meets a push triggering condition or not; when the pushing triggering condition is met, pushing a first application program pushed according to a first pushing algorithm to a first part of accounts of the client, wherein the first pushing algorithm is based on the operation data of a plurality of accounts of the client for pushing; and pushing a second application program pushed according to a second pushing algorithm to a second part of accounts of the client, wherein the second pushing algorithm is based on the operation data of the account to be pushed. The scheme makes the pushing results pushed to different accounts of the client possibly different, the pushing results are richer, and the pushing effect is better.
Description
Technical Field
The present application relates to the field of internet technologies, and in particular, to an application program pushing method, an application program pushing apparatus, a server, and a storage medium.
Background
In the course of use of mobile terminals, there are more and more applications for implementing various functions. In order to make the application better known to the user and downloaded, promotion of the application is typically achieved by pushing the application to a client installed in the mobile terminal. However, in the existing pushing process, the similarity degree of the application programs pushed to different accounts of the client is high, and the pushing effect is poor.
Disclosure of Invention
In view of the above problems, the present application provides an application pushing method, an apparatus, a server, and a storage medium, where an application pushed according to a first algorithm is pushed to a first part of accounts, and an application pushed according to a second algorithm is pushed to a second part of accounts, so that pushing results of different accounts may be different, and a pushing effect is improved.
In a first aspect, an embodiment of the present application provides an application program pushing method, where the method includes: judging whether the current condition meets a push triggering condition or not; and when the pushing triggering condition is met, pushing a first application program pushed according to a first pushing algorithm to a first part of accounts of the client, wherein the first pushing algorithm is based on the operation data of a plurality of accounts of the client for pushing, and pushing a second application program pushed according to a second pushing algorithm to a second part of accounts of the client, wherein the second pushing algorithm is based on the operation data of the account to be pushed.
In a second aspect, an embodiment of the present application provides an application pushing apparatus, where the apparatus includes: the judging module is used for judging whether the current condition meets the push triggering condition or not; the first pushing module is used for pushing a first application program pushed according to a first pushing algorithm to a first part of accounts of the client when the pushing triggering condition is met, wherein the first pushing algorithm is used for pushing based on operation data of a plurality of accounts of the client; and the second pushing module is used for pushing a second application program pushed according to a second pushing algorithm to a second part of accounts of the client when the pushing triggering condition is met, wherein the second pushing algorithm is used for pushing based on the operation data of the account to be pushed.
In a third aspect, embodiments of the present application provide a server, including a memory and a processor, the memory being coupled to the processor, the memory storing instructions, and the processor performing the above-mentioned method when the instructions are executed by the processor.
In a fourth aspect, the present application provides a computer-readable storage medium including a stored program, where the method described above is performed when the program runs.
According to the application program pushing method, device, server and storage medium, the first application program pushed according to the first pushing algorithm is pushed to the first part of accounts, and the second application program pushed according to the second pushing algorithm is pushed to the second part of accounts. The first pushing algorithm is used for pushing based on operation data of a plurality of accounts of the client, the second pushing algorithm is used for pushing based on operation data of the account to be pushed, pushing results of different accounts pushed to the client are possibly different, the pushing results are richer, and the pushing effect is better.
These and other aspects of the present application will be more readily apparent from the following description of the embodiments.
Drawings
In order to more clearly illustrate the technical solutions in the embodiments of the present application, the drawings needed to be used in the description of the embodiments are briefly introduced below, and it is obvious that the drawings in the following description are only some embodiments of the present application, and it is obvious for those skilled in the art to obtain other drawings based on these drawings without creative efforts.
Fig. 1 shows a schematic interaction diagram between a mobile terminal and a server in an embodiment of the present application;
fig. 2 shows a flowchart of an application pushing method proposed in the first embodiment of the present application;
fig. 3 is a display interface diagram of a mobile terminal according to an embodiment of the present application;
fig. 4 shows a flowchart of an application pushing method proposed in the second embodiment of the present application;
fig. 5 is a flowchart illustrating an application pushing method according to a third embodiment of the present application;
fig. 6 is a functional block diagram of an application pushing apparatus according to an embodiment of the present application;
fig. 7 shows a block diagram of a server for executing an application program pushing method according to an embodiment of the present application.
Detailed Description
The technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.
More and more application programs can be applied in the mobile terminal, and in order to increase the downloading amount of the application programs, increase the knowledge of the user about the application programs and the like, the application programs can be pushed to a client installed in the mobile terminal, so that the user can know the existence of the pushed application programs, and the downloading of the pushed application programs by the user is promoted. And pushing the application program to the client, wherein the pushed application program is usually obtained according to algorithm calculation. However, the application program to be pushed obtained by the single pushing algorithm has a single pushing result, and is installed on the client sides of different mobile terminals, and the pushed application program received by the client sides has no difference, so that the pushing effect is not ideal. In order to enable clients installed on different mobile terminals to possibly receive different pushing results, an embodiment of the application program pushing method provided by the application embodiment pushes a first application program to a first part of accounts of the client, and pushes a second application program to a second part of accounts of the client, so that the pushing results are differentiated, the pushing results are richer, and the pushing effect is improved.
The application program pushing method provided by the embodiment of the application program pushing method can be realized through interaction between the server and the mobile terminal, and the server pushes the application program to the mobile terminal under the condition that the server meets the pushing triggering condition. Fig. 1 shows a schematic diagram of an interaction between a server 1 and a mobile terminal 2 in an embodiment of the present application. As shown in fig. 1, the mobile terminal 2 and the server 1 are located in a network 3, and the network 3 may be a wireless network or a wired network. Through the wireless network or the wired network, the mobile terminal 2 and the server 1 perform data interaction. In the present application, the mobile terminal 2 may be a mobile phone, a tablet computer, a computer, or other intelligent devices.
A client may be operated in the mobile terminal 2 and a server 1 may be operated as a server. For example, in the present application, a client such as a software store or a browser is operated in the mobile terminal 2, and a server corresponding to the client is operated in the server 1, and based on the network environment, the client can perform data interaction with the server 1 through a network, thereby realizing data interaction with the server operated in the server 1. For example, the server pushes the application program to the client when meeting the push trigger condition, and correspondingly, the client may receive and display the application program pushed by the server. The application program pushing method, device, server and storage medium provided by the embodiments of the present application will be mainly described in the following with reference to the accompanying drawings and specific embodiments from a server side.
First embodiment
Referring to fig. 2, a first embodiment of the present application provides an application pushing method. The application program pushing method is used for pushing the application program to the client installed on the mobile terminal when the server meets the pushing triggering condition. In a specific embodiment, the application pushing method is applied to the application pushing device shown in fig. 6 and the server 100 corresponding to the application pushing device 400 (fig. 7). The application program pushing method may specifically include the following steps:
step S110: and judging whether the current condition meets the push triggering condition or not.
In the embodiment of the application, the push trigger condition is a triggered condition for pushing the application program to the client. The push trigger condition may be a preset frequency, that is, a time period corresponding to the preset frequency is passed, and the push trigger condition is satisfied once. Or, the push trigger condition is that some feedback information of the client is received, such as connection between the client and the server, login of a client user account, and the like. Or, a preset number of clients are connected with the server through a network, a preset number of user accounts are logged in, and the like. Or the number of the application programs stored in the database corresponding to the server reaches the preset number. Or, a new application may be online, etc. The predetermined number is not necessarily the same in different cases. In addition, one or more of the various possible push trigger conditions described above may be optional as push trigger conditions.
The specific trigger condition for the push trigger condition is not limited in this embodiment, and may be set according to actual situations and needs.
When the pushing triggering condition is met, executing: step S120: the method comprises the steps of pushing a first application program pushed according to a first pushing algorithm to a first part of accounts of a client, wherein the first pushing algorithm is based on operation data of a plurality of accounts of the client to push.
Step S130: and pushing a second application program pushed by a second pushing algorithm to a second part of accounts of the client, wherein the second pushing algorithm is pushed based on the operation data of the account to be pushed.
When the pushing triggering condition is judged to be met, the application program can be pushed to the client, and if the pushing triggering condition is judged not to be met, the judgment can be continued. Different user accounts may be logged in at the clients of different mobile terminals, and usually, different user accounts correspond to different users. For example, the client is a software store, and different users may register user accounts after the software store is installed on different mobile terminals, so that the software store clients on different mobile terminals may have different user accounts.
When the push triggering condition is met, sending a first application program pushed according to a first push algorithm to a first part of accounts of the client, and sending a second application program pushed according to a second push algorithm to a second part of accounts, specifically, first pushing the first part of accounts or first pushing the second part of accounts, or simultaneously sending the first part of accounts and the second part of accounts, which is not limited in this embodiment. Specifically, the time for acquiring the first application program and the second application program may be when the push trigger condition is determined to be satisfied, or may be any time before the push trigger condition is determined to be satisfied, or the server acquires the first application program and the second application program at a preset acquisition frequency. The first application may include one or more applications and the second application may include one or more applications.
The first push algorithm and the second push algorithm are different algorithms, and the data based on the first push algorithm and the second push algorithm are also different.
Specifically, the first pushing algorithm may be based on the operation data of multiple accounts of the client. The operation data may include data generated when the user searches, browses, downloads, and installs at the client, and if the user searches a "map" at the client, the "map" may form one operation data of the user account corresponding to the user. The operation data may include operation data generated when the user performs operations such as character input and information browsing on another client of the mobile terminal. The operation data generated by the user at the client can be sent to the server by the client for storage. The global operation data formed by the multiple accounts stored in the server may further include the download amount of the application program, the download amount ranking, and the like.
Optionally, the plurality of accounts on which the first push algorithm is based may be all accounts of the client; or the corresponding account pre-stores a label representing account characteristics, and a plurality of accounts based on the first push algorithm are accounts with the same label; or the number of accounts on which the first push algorithm is based is a randomly selected number of accounts, etc. The first push algorithm is based on the operation data of the multiple accounts, so that the data based on the first push algorithm is more global data.
The second pushing algorithm may be pushing based on the operation data of the account to be pushed itself. For example, if the application program pushed to the account a is the second application program pushed according to the second pushing algorithm, the second application program pushed to the account a is the application program obtained based on the operation data of the account a according to the second pushing algorithm.
In addition, optionally, when the user corresponding to a certain account downloads the application program from the client less, the specific requirement of the user for the application program may be embodied less obviously from the operation data thereof, and when the user downloads the application program from the client more, the requirement of the user for the application program may be embodied more likely from the operation data thereof. Therefore, in this embodiment of the application, the first part of accounts may be accounts whose number of times of downloading the application program from the client is smaller than the first preset number of times, and the second part of accounts may be accounts whose number of times of downloading the application program from the client is larger than the second preset number of times, so that the first part of accounts are pushed as the application program based on the global data, and the second part of accounts are pushed as the application program based on the personalized data. The first preset number and the second preset number may be equal or different.
Optionally, the first part of account numbers may also be account numbers with some kind of same tag. For example, some accounts have a label "55 to 65 years old", which indicates that the users corresponding to these accounts are older users, which have little knowledge about the application program and no personalization requirement for the application program, and to which the first application program pushed based on the operation data of the multiple accounts of the client according to the first algorithm can be pushed.
Optionally, the second part of account numbers may also be account numbers with some kind of same tag. For example, some accounts have a label "20 to 30 years old", indicating that the users corresponding to these accounts are younger, and usually have personalized requirements for the application, so that a second application, which operates data push based on its account itself through a second algorithm, can be pushed to it.
Optionally, the first part of accounts and the second part of accounts may also be accounts occupying a certain proportion of all accounts. If the first part of accounts are eighty percent of all accounts, and the second part of accounts are twenty percent of all accounts, the first application program pushed by the first pushing algorithm can be sent to the random eighty percent of all accounts, and the second application program pushed by the second pushing algorithm can be sent to the other twenty percent of all accounts. Therefore, the setting of the proportion of the first part of accounts and the second part of accounts can be further included, and the setting can be realized by a user with a setting authority before the application program is pushed to the client. The specific setting mode may be that the ratio of the first part of accounts to all accounts is received as a first ratio, and then the second ratio of the second part of accounts to all accounts is calculated according to the first ratio, and the calculation of the second ratio may be implemented according to the relationship between the first ratio and the second ratio. For example, if the received setting is that the first proportion of accounts account for eighty percent of all accounts, and the first proportion of accounts account and the second proportion of accounts account for all accounts, the second proportion of accounts may be calculated to be twenty percent. Of course, the account settings of the first ratio and the second ratio may be directly input by the user with the setting authority, for example, the server receives eighty percent of the first ratio and twenty percent of the second ratio.
Correspondingly, the client corresponding to the user account receiving the push may display the push result, as shown in fig. 3, of course, the display shown in fig. 3 is only an example, and is not limited to the specific pushed application number, the specific display manner, or the other in this embodiment.
Second embodiment
In this embodiment, compared with the first embodiment, in this embodiment, the application program pushed to the account is an application program with higher similarity to the application program viewed by the account. Specifically, referring to fig. 4, the method includes:
step S210: and judging whether the current condition meets the push triggering condition, if so, executing step S220, and if not, executing step S210.
Step S220: and judging whether each account in the first part of accounts has the operation of viewing any one application program in the first application program, wherein the first application program is obtained according to a first push algorithm, and the first push algorithm is pushed based on the operation data of the plurality of accounts of the client.
Step S230: and for the account with the operation for viewing the application programs in the first application program in the first part of accounts, selecting a preset number of application programs with the highest similarity with the viewed application programs from the first application programs as the first application programs to be pushed to the first application programs.
Step S240: and pushing the first application program to a first part of account numbers of the client.
Step S250: and judging whether each account in the second part of accounts has an operation of viewing any one application program in the second application programs, wherein the second application programs are obtained according to a second pushing algorithm, and the second pushing algorithm is used for pushing based on the operation data of the account to be pushed.
Step S260: and for the account with the operation for viewing the application programs in the second part of accounts, selecting a preset number of application programs with the highest similarity with the viewed application programs from the second application programs as the second application programs to be pushed to the second application programs.
Step S270: and pushing the second application program to a second part of the account number of the client.
During the use of the mobile terminal, a user may view certain applications through the client. If the client is a software store, the user browses and views some application programs in the software store, or clicks some application programs to view introduction details. Typically, the applications that the user has viewed may be applications that are of greater interest to the user. Therefore, for each account in the first account, a preset number of applications with high similarity to the applications viewed by the user are selected from the first applications obtained by the first pushing algorithm to serve as the first applications pushed to the account. And for each account in the second accounts, selecting a preset number of application programs with high similarity to the application programs observed by the user from the second application programs obtained by the second pushing algorithm as the second application programs pushed to the account.
Wherein, the similarity between the application programs can be measured by the application program category label, and the closer the categories are, the higher the similarity is. For example, two applications belonging to the game category are more similar than two applications belonging to the game category and one application belonging to the drawing category. Of course, the similarity between the applications may also be measured by other means, such as name, and is not limited in this embodiment. The more similar the applications meet the user requirements, the closer the applications meet the user requirements, so that the applications pushed to the first account and the second account are as close as possible to the user's points of interest.
In this embodiment, the execution order of each step is not limited to the above order, and any order may be used as the processing order of this embodiment as long as the processing order conforms to the processing logic. For example, the processing sequence in the present embodiment may be S210, S220, S230, S250, S260, S240, S270; or S220, S230, S250, S260, S210, S240, S270; or S210, S250, S260, S270, S220, S230, S240.
In this embodiment, when it is determined that the current condition satisfies the push trigger condition, the first application program may be pushed to the first part of the accounts of the client, and the second application program may be pushed to the second part of the accounts. The first application program pushed to the client is the application program which is obtained according to the first algorithm and has high similarity with the application program viewed by the corresponding user. And the second application program pushed to the client is the application program with high similarity to the application program which is viewed by the corresponding user in the application programs obtained according to the second algorithm. If the operation of any application program in the first application program is not checked in one account in the first part of accounts, the application program obtained according to the first pushing algorithm can be directly pushed to the account. If the operation of any application program in the second application program is not checked in one account in the second part of accounts, the application program obtained according to the second pushing algorithm may be directly pushed to the account, as shown in fig. 4.
Third embodiment
Compared with the foregoing embodiment, in this embodiment, in the application program pushed to the account, the application program installed on the mobile terminal corresponding to the account included in the application program pushed to the account is deleted. Specifically, the present embodiment includes the following steps:
step S310: and judging whether the current condition meets the push triggering condition, if so, executing the step S320, and if not, executing the step S310.
Step S320: and judging whether any one of the first application programs is installed on the mobile terminal corresponding to each account in the first part of accounts, wherein the first application program is obtained according to a first pushing algorithm, and the first pushing algorithm is based on the operation data of the plurality of accounts of the client side for pushing.
Step S330: and if any account in the first part of accounts has the application program in the first application program, deleting the installed application program from the first application program pushed to the account.
Step S340: and pushing the first application program to a first part of account numbers of the client.
Step S350: and judging whether the mobile terminal corresponding to each account in the second part of accounts is provided with any one of the second application programs, wherein the second application program is obtained according to a second pushing algorithm, and the second pushing algorithm is used for pushing based on the operation data of the account to be pushed.
Step S360: and if any account in the second part of accounts has the application program in the second application program, deleting the installed application program from the second application program pushed to the account.
Step S370: and pushing the second application program to a second part of the account number of the client.
An application is generally installed in a mobile terminal. Each account in the first part of accounts corresponds to a corresponding mobile terminal, and whether the same application program in the first application program to be pushed to the corresponding mobile terminal is needed or not is judged. If some applications in the first applications are installed in the mobile terminal, the installed applications may not be pushed to the mobile terminal. Therefore, in the first application programs pushed to each account in the first part of accounts, the application programs installed on the mobile terminal corresponding to the account are deleted, and the first application programs pushed to the first part of accounts are the first application programs of which the installed application programs are deleted from the application programs pushed by the first pushing algorithm based on the operation data.
Similarly, each account in the second part of accounts also corresponds to a corresponding mobile terminal, and whether the same application program in the second application program to be pushed to the corresponding mobile terminal is in the application programs installed in the corresponding mobile terminal is judged. If some application programs in the second application programs are installed in the mobile terminal, the installed application programs can not be pushed to the mobile terminal. Therefore, in the second application programs pushed to each account in the second part of accounts, the application programs installed on the mobile terminal corresponding to the account are deleted, and the second application programs pushed to the second part of accounts are the second application programs of which the installed application programs are deleted from the application programs pushed by the second pushing algorithm based on the operation data.
In this embodiment, the execution order of each step is not limited to the above order, and any order may be used as the processing order of this embodiment as long as the processing order conforms to the processing logic. For example, the processing sequence in the present embodiment may be S310, S320, S330, S350, S360, S340, S370; or S320, S330, S350, S360, S310, S340, S370; or S310, S350, S360, S370, S320, S330, S340.
In the implementation, the application program pushed to the client is the application program which is deleted and installed on the mobile terminal corresponding to the client, so that the pushing resource is saved, and the invalid pushing is reduced. If any application program in the first application program is not installed in the mobile terminal corresponding to one account in the first part of accounts, the application program obtained according to the first pushing algorithm can be directly pushed to the mobile terminal. If any application program in the second application programs is not installed in the mobile terminal corresponding to one account in the second part of accounts, the application program obtained according to the second pushing algorithm may be directly pushed to the mobile terminal, as shown in fig. 5.
To sum up, in the application program pushing method provided in this embodiment of the application, the server may push the application program obtained according to the global data to the first part of accounts, and push the application program obtained according to the user personalized operation data to the second part of accounts, so as to implement flexible and personalized application pushing, and the obtained data can learn more user requirements, so that the pushing results of different accounts may be different, and the pushing results are richer.
Fourth embodiment
The present embodiment provides an application pushing apparatus 400, please refer to fig. 6, where the apparatus 400 includes: a judging module 410, configured to judge whether a current condition meets a push trigger condition; a first pushing module 420, configured to push a first application obtained according to a first pushing algorithm to a first part of accounts of a client when the pushing triggering condition is met, where the first pushing algorithm is based on operation data of multiple accounts of the client to push; the second pushing module 430 is configured to, when the pushing trigger condition is met, push a second application obtained according to a second pushing algorithm to a second part of accounts of the client, where the second pushing algorithm is based on operation data of the account to be pushed.
Optionally, the first pushing algorithm pushes the operation data based on all accounts of the client, or multiple accounts with the same tag, or randomly selected multiple accounts.
Optionally, the first part of accounts are accounts whose number of times of downloading the application program from the client is smaller than a first preset number of times; the second part of accounts are accounts with the times of downloading the application programs from the client larger than a second preset time.
Optionally, a tag representing account characteristics is prestored in the corresponding account; the first part of accounts are accounts with the same label.
Optionally, the first part of accounts and the second part of accounts are accounts occupying a corresponding proportion in all accounts. The apparatus may include: the first proportion receiving module is used for receiving the proportion of the set first part of accounts in all accounts as a first proportion; and the second proportion calculation module is used for calculating the second proportion of the second part of accounts in all accounts according to the first proportion.
The first application may include a plurality of applications and the second application may include a plurality of applications. Optionally, in the apparatus provided in this embodiment, the apparatus may include: the first installation judgment module is used for judging whether the mobile terminal corresponding to each account in the first part of accounts is provided with any one application program in the first application programs; the first deleting module is used for deleting the installed application program from the first application program pushed to the account number if the corresponding mobile terminal is provided with the application program in the first application program for any account number in the first part of account numbers; the second installation judging module is used for judging whether the mobile terminal corresponding to each account in the second part of accounts is provided with any one of the second application programs; and the second deleting module is used for deleting the installed application program from the second application programs pushed to the account if the application program in the second application program is installed in the corresponding mobile terminal for any account in the second part of accounts.
Optionally, the apparatus provided in this embodiment may further include a first checking and determining module, configured to determine whether each account in the first part of accounts has an operation of checking any application in the first application. And the first selection module is used for selecting a preset number of application programs with highest similarity to the application programs which are viewed from the first application programs as the first application programs which are pushed to the first application programs for the accounts with the operation of viewing the application programs in the first part of accounts. And the second checking and judging module is used for judging whether each account in the second part of accounts has the operation of checking any one application program in the second application programs. And the second selection module is used for selecting the preset number of application programs with the highest similarity to the viewed application programs from the second application programs as the second application programs to be pushed to the account numbers with the operation of viewing the application programs in the second part of account numbers.
It should be noted that, in the present specification, the embodiments are all described in a progressive manner, each embodiment focuses on differences from other embodiments, and the same and similar parts among the embodiments may be referred to each other. For the device-like embodiment, since it is basically similar to the method embodiment, the description is simple, and for the relevant points, reference may be made to the partial description of the method embodiment. For any processing manner described in the method embodiment, all the processing manners may be implemented by corresponding processing modules in the apparatus embodiment, and details in the apparatus embodiment are not described again.
Referring to fig. 7 again, based on the foregoing application configuration method and apparatus, the embodiment of the present application further provides a server 100, where the server 100 may generally include one or more processors 102 (only one is shown in the figure), a memory 104, an RF (Radio Frequency) module 106, and a power module 122. It will be understood by those of ordinary skill in the art that the structure shown in fig. 7 is merely an illustration and is not intended to limit the structure of the server 100. For example, the server 100 may also include more or fewer components than shown in FIG. 7, or have a different correspondence than shown in FIG. 7.
Those skilled in the art will appreciate that all other components are peripheral devices with respect to the processor 102, and the processor 102 is coupled to the peripheral devices through a plurality of peripheral interfaces 124. The peripheral interface 124 may be implemented based on the following criteria: universal Asynchronous Receiver/Transmitter (UART), General Purpose Input/Output (GPIO), Serial Peripheral Interface (SPI), and Inter-Integrated Circuit (I2C), but the present invention is not limited to these standards. In some examples, the peripheral interface 124 may comprise only a bus; in other examples, the peripheral interface 124 may also include other elements, such as one or more controllers. These controllers may also be separate from the peripheral interface 124 and integrated within the processor 102 or a corresponding peripheral.
The memory 104 may be used to store software programs and modules, and the processor 102 executes various functional applications and data processing by executing the software programs and modules stored in the memory 104, such as executing the application program pushing method in the embodiment of the present application. The memory 104 may include high speed random access memory, and may also include non-volatile memory, such as one or more magnetic storage devices, flash memory, or other non-volatile solid state memory. In some examples, the memory 104 may further include memory located remotely from the processor 102, which may be connected to the server 100 via a network. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof.
The RF module 106 is configured to receive and transmit electromagnetic waves, and achieve interconversion between the electromagnetic waves and electrical signals, so as to communicate with a communication network or other devices. The RF module 106 may include various existing circuit elements for performing these functions, such as an antenna, a radio frequency transceiver, a digital signal processor, an encryption/decryption chip, a Subscriber Identity Module (SIM) card, memory, and so forth. The RF module 106 may communicate with various networks such as the internet, an intranet, a wireless network, or with other devices via a wireless network. The wireless network may comprise a cellular telephone network, a wireless local area network, or a metropolitan area network. The Wireless network may use various Communication standards, protocols and technologies, including, but not limited to, Global System for Mobile Communication (GSM), Enhanced Mobile Communication (Enhanced Data GSM Environment, EDGE), wideband Code division multiple Access (W-CDMA), Code Division Multiple Access (CDMA), Time Division Multiple Access (TDMA), Wireless Fidelity (WiFi) (e.g., IEEE802.1 a, IEEE802.11 b, IEEE802.1 g and/or IEEE802.11 n), Voice over internet protocol (VoIP), world wide mail Access (Microwave for Wireless Communication), Wi-Max, and other short message Communication protocols, as well as any other suitable communication protocols, and may even include those that have not yet been developed.
The power module 122 is used to provide power supply to the processor 102 and other components. Specifically, the power module 122 may include a power management system, one or more power sources (e.g., batteries or ac power), a charging circuit, a power failure detection circuit, an inverter, a power status indicator, and any other components associated with the generation, management, and distribution of power within the server 100.
In the description herein, reference to the description of the term "one embodiment," "some embodiments," "an example," "a specific example," or "some examples," etc., means that a particular feature, structure, material, or characteristic described in connection with the embodiment or example is included in at least one embodiment or example of the application. In this specification, the schematic representations of the terms used above are not necessarily intended to refer to the same embodiment or example. Furthermore, the particular features, structures, materials, or characteristics described may be combined in any suitable manner in any one or more embodiments or examples. Furthermore, various embodiments or examples and features of different embodiments or examples described in this specification can be combined and combined by one skilled in the art without contradiction.
Furthermore, the terms "first", "second" and "first" are used for descriptive purposes only and are not to be construed as indicating or implying relative importance or implicitly indicating the number of technical features indicated. Thus, a feature defined as "first" or "second" may explicitly or implicitly include at least one such feature. In the description of the present application, "plurality" means at least two, e.g., two, three, etc., unless specifically limited otherwise.
Any process or method descriptions in flow charts or otherwise described herein may be understood as representing modules, segments, or portions of code which include one or more executable instructions for implementing specific logical functions or steps of the process, and the scope of the preferred embodiments of the present application includes other implementations in which functions may be executed out of order from that shown or discussed, including substantially concurrently or in reverse order, depending on the functionality involved, as would be understood by those reasonably skilled in the art of the present application.
The logic and/or steps represented in the flowcharts or otherwise described herein, e.g., an ordered listing of executable instructions that can be considered to implement logical functions, can be embodied in any computer-readable medium for use by or in connection with an instruction execution system, apparatus, or device, such as a computer-based system, processor-containing system, or other system that can fetch the instructions from the instruction execution system, apparatus, or device and execute the instructions. For the purposes of this description, a "computer-readable medium" can be any means that can contain, store, communicate, propagate, or transport the program for use by or in connection with the instruction execution system, apparatus, or device. More specific examples (a non-exhaustive list) of the computer-readable medium would include the following: an electrical connection (mobile terminal) having one or more wires, a portable computer diskette (magnetic device), a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber device, and a portable compact disc read-only memory (CDROM). Additionally, the computer-readable medium could even be paper or another suitable medium upon which the program is printed, as the program can be electronically captured, via for instance optical scanning of the paper or other medium, then compiled, interpreted or otherwise processed in a suitable manner if necessary, and then stored in a computer memory.
It should be understood that portions of the present application may be implemented in hardware, software, firmware, or a combination thereof. In the above embodiments, the various steps or methods may be implemented in software or firmware stored in memory and executed by a suitable instruction execution system. For example, if implemented in hardware, as in another embodiment, any one or combination of the following techniques, which are known in the art, may be used: a discrete logic circuit having a logic gate circuit for implementing a logic function on a data signal, an application specific integrated circuit having an appropriate combinational logic gate circuit, a Programmable Gate Array (PGA), a Field Programmable Gate Array (FPGA), or the like.
It will be understood by those skilled in the art that all or part of the steps carried by the method for implementing the above embodiments may be implemented by hardware related to instructions of a program, which may be stored in a computer readable storage medium, and when the program is executed, the program includes one or a combination of the steps of the method embodiments. In addition, functional units in the embodiments of the present application may be integrated into one processing module, or each unit may exist alone physically, or two or more units are integrated into one module. The integrated module can be realized in a hardware mode, and can also be realized in a software functional module mode. The integrated module, if implemented in the form of a software functional module and sold or used as a stand-alone product, may also be stored in a computer readable storage medium.
The storage medium mentioned above may be a read-only memory, a magnetic or optical disk, etc. Although embodiments of the present application have been shown and described above, it is understood that the above embodiments are exemplary and should not be construed as limiting the present application, and that variations, modifications, substitutions and alterations may be made to the above embodiments by those of ordinary skill in the art within the scope of the present application.
Finally, it should be noted that: the above embodiments are only used to illustrate the technical solutions of the present application, and not to limit the same; although the present application has been described in detail with reference to the foregoing embodiments, it will be understood by those of ordinary skill in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some technical features may be equivalently replaced; such modifications and substitutions do not necessarily depart from the spirit and scope of the corresponding technical solutions in the embodiments of the present application.
Claims (9)
1. An application pushing method, the method comprising:
judging whether the current condition meets a push triggering condition or not;
when the pushing triggering condition is met, pushing a first application program pushed according to a first pushing algorithm to a first part of accounts of a client, wherein the first pushing algorithm is based on operation data of the client for representing a plurality of global accounts, and the first part of accounts are accounts of which the number of times of downloading the application program from the client is less than a first preset number of times;
and pushing a second application program pushed according to a second pushing algorithm to a second part of accounts of the client, wherein the second pushing algorithm is used for pushing based on operation data for representing the personalized account to be pushed, and the second part of accounts are accounts of which the times of downloading the application program from the client is greater than a second preset time.
2. The method of claim 1, wherein the corresponding account number pre-stores a tag indicating the characteristics of the account number; the first part of accounts are accounts with the same label.
3. The method of claim 1, further comprising:
receiving a first proportion of the set first part of accounts in all accounts;
and calculating a second proportion of the second part of accounts in all accounts according to the first proportion.
4. The method of claim 1, wherein the first application comprises a plurality of applications,
the second application program comprises a plurality of application programs; the method further comprises the following steps:
judging whether any application program in the first application programs is installed on the mobile terminal corresponding to each account in the first part of accounts;
for any account in the first part of accounts, if the corresponding mobile terminal is provided with the application program in the first application program, deleting the installed application program from the first application program pushed to the account;
judging whether the mobile terminal corresponding to each account in the second part of accounts is provided with any one of the second application programs;
and if any account in the second part of accounts has the application program in the second application program, deleting the installed application program from the second application program pushed to the account.
5. The method of claim 1, further comprising:
judging whether each account in the first part of accounts has the operation of checking any one application program in the first application program;
for the account number with the operation of viewing the application program in the first part of account numbers, selecting a preset number of application programs with the highest similarity with the viewed application programs from the first application programs as the first application programs to be pushed to the first application programs;
judging whether each account in the second part of accounts has an operation of checking any one application program in the second application programs;
and for the account with the operation for viewing the application programs in the second part of accounts, selecting a preset number of application programs with the highest similarity with the viewed application programs from the second application programs as the second application programs to be pushed to the second application programs.
6. The method according to any one of claims 1 to 5, wherein the first push algorithm pushes based on the operation data of all accounts of the client, or multiple accounts with the same tag, or multiple accounts selected randomly.
7. An application pushing apparatus, the apparatus comprising:
the judging module is used for judging whether the current condition meets the push triggering condition or not;
the first pushing module is used for pushing a first application program pushed according to a first pushing algorithm to a first part of accounts of the client when the pushing triggering condition is met, wherein the first pushing algorithm is used for pushing based on operation data of a plurality of accounts of the client, which are used for representing the global property, and the first part of accounts are accounts of which the times of downloading the application program from the client is less than a first preset time;
and the second pushing module is used for pushing a second application program pushed according to a second pushing algorithm to a second part of accounts of the client when the pushing triggering condition is met, wherein the second pushing algorithm is used for pushing based on operation data for representing personalized accounts to be pushed, and the second part of accounts are accounts of which the times of downloading the application program from the client is greater than a second preset time.
8. A server comprising a memory and a processor, the memory coupled to the processor, the memory storing instructions that when executed by the processor, the processor performs the method of any of claims 1 to 6.
9. A computer-readable storage medium, comprising a stored program, wherein the method of any of claims 1 to 6 is performed when the program is run.
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN105391801A (en) * | 2015-12-14 | 2016-03-09 | 新华瑞德（北京）网络科技有限公司 | Information pushing method and device for application program |
| CN105975309A (en) * | 2016-05-05 | 2016-09-28 | 广东小天才科技有限公司 | Application updating method and apparatus for mobile terminal |
| CN106951299A (en) * | 2017-04-25 | 2017-07-14 | 北京小米移动软件有限公司 | The operating method and device of application program |
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| CN105488112B (en) * | 2015-11-20 | 2019-09-17 | 小米科技有限责任公司 | Information-pushing method and device |
| CN106790392B (en) * | 2016-11-25 | 2020-05-19 | 宇龙计算机通信科技(深圳)有限公司 | Application pushing method and application pushing platform system |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN105391801A (en) * | 2015-12-14 | 2016-03-09 | 新华瑞德（北京）网络科技有限公司 | Information pushing method and device for application program |
| CN105975309A (en) * | 2016-05-05 | 2016-09-28 | 广东小天才科技有限公司 | Application updating method and apparatus for mobile terminal |
| CN106951299A (en) * | 2017-04-25 | 2017-07-14 | 北京小米移动软件有限公司 | The operating method and device of application program |
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