CN107967630A - Interactive marketing platform and implementation method - Google Patents
Interactive marketing platform and implementation method Download PDFInfo
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- CN107967630A CN107967630A CN201711373719.XA CN201711373719A CN107967630A CN 107967630 A CN107967630 A CN 107967630A CN 201711373719 A CN201711373719 A CN 201711373719A CN 107967630 A CN107967630 A CN 107967630A
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- Prior art keywords
- watermark
- platform
- interaction
- information
- module
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Classifications
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
- G06Q30/0244—Optimization
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
-
- G—PHYSICS
- G10—MUSICAL INSTRUMENTS; ACOUSTICS
- G10L—SPEECH ANALYSIS OR SYNTHESIS; SPEECH RECOGNITION; SPEECH OR VOICE PROCESSING; SPEECH OR AUDIO CODING OR DECODING
- G10L19/00—Speech or audio signals analysis-synthesis techniques for redundancy reduction, e.g. in vocoders; Coding or decoding of speech or audio signals, using source filter models or psychoacoustic analysis
- G10L19/018—Audio watermarking, i.e. embedding inaudible data in the audio signal
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/83—Generation or processing of protective or descriptive data associated with content; Content structuring
- H04N21/835—Generation of protective data, e.g. certificates
- H04N21/8358—Generation of protective data, e.g. certificates involving watermark
Abstract
The invention discloses a kind of interactive marketing platform, belongs to network marketing technical field, and interactive marketing platform of the invention includes interaction platform module, watermark generation and embedded console module, watermark detection and extraction platform module；The implementation method of interactive marketing platform includes making interaction content and defines identifier, generation watermark information and insertion, detection watermark information and extracts, Data Matching and triggers interaction content；Outdoor advertising under line is changed into digitized advertisement by the present invention, is enriched advertisement mode, is aggressive mode by passive advertising conversion, improves the interest of advertisement；The effect of advertisement putting by the behavior of user interaction, can be assessed, further instructs to launch strategy；Realize the directly conversion of marketing and sale.
Description
Technical field
The invention belongs to network marketing technical field, more particularly to a kind of interactive marketing platform and implementation method.
Background technology
The more mature interactive marketing technological means of existing market has barcode scanning technology, split screen technology, WIFI (wireless locals
Net) technology；
Barcode scanning technology is the technology of acquisition of information and push based on Quick Response Code or bar code.By that will include interaction, push away
The information such as send to be stored in Quick Response Code or bar code, be illustrated on giant-screen.Using the barcode scanning function of smart mobile phone application, realize
In the displaying and push of mobile phone terminal content；The shortcomings that barcode scanning is interactive is and falls behind that user experience places one's entire reliance upon relatively easy
In the experience of mobile phone terminal after barcode scanning.This technology need user actively initiate, do not support according to giant-screen play content into
Row is synchronous in real time and interactive.After the Quick Response Code of scanning input static state, all contents are completed in mobile phone terminal；
With the deep application of mobile Internet, the split screen technology of mobile terminal is mainstream applications direction in recent years.Utilize
The SDK (Software Development Kit) that Android and iOS are opened, the UI systems of self-defined APP or H5, enable single hardware screen
Mark off multiple and different display interfaces.One interface plays corresponding advertisement video, and an interface is used to be swum with video
Play or social interaction.Split screen technology is mainly used in the advertisement marketing scene on line, and all operations are carried out in mobile terminal, nothing
Method gets up the screen advertisement utilization of resources under line, also the giant-screen under line can not be utilized to provide more preferable Interactive Experience.
WiFi technology is that the screen under line is accessed specific WIFI network, while requires the mobile end equipment of user also to add
Enter the network.All interactive datas are downloaded and communicate by being connected into the server of the particular network, realize user and giant-screen
Play the real-time interactive of content.The problem of WiFi technology is maximum is that first is hardware cost height, and needs special messenger to tie up at the scene
Shield；Second is that experience is poor, because being communicated by the network and server on ground, the user of participation is had certain limitations,
Once participating user increases, overall experience effect can decline very much, for example occur not opening, postponing, dodging the problems such as moving back.
The content of the invention
In view of the drawbacks described above of the prior art, the technical problems to be solved by the invention are to provide one kind by audio water
Print technology, realizes that entity screen and users' mobile end equipment are real-time under line without relying on the server of specific network and local
Interactive marketing platform and implementation method.
To achieve the above object, the present invention provides a kind of interactive marketing platform and implementation method；
Interactive marketing platform, including interaction platform module, watermark generation and embedded console module, watermark detection and extraction are flat
Platform module, the interaction platform module output terminal is generated with watermark and the input terminal of embedded console module is connected, the watermark life
Be connected into the output terminal with embedded console module with the input terminal of watermark detection and extraction platform module, the watermark detection with carry
The output terminal of console module is taken to be connected with the input terminal of interaction platform module.
The implementation method of interactive marketing platform, comprises the following steps：
Step 1: interaction content is made in interaction platform module, and for each specific content-defined spy
Fixed identifier；
Step 2: original video or audio are combined into specific identifier in watermark generation and embedded console module, it is raw
It is embedded into unique watermark information, and by watermark information according to certain reproduction time interval in original video, generation includes
The video of watermark information；
Step 3: the sound that giant-screen plays under the real-time listening-in line of users' mobile end equipment, and by watermark detection and carry
Take console module detection watermark information and extract watermark information；
Step 4: the watermark information extracted is changed into specific identifier by changing, and with interaction platform module
Interaction content database matched, successful match then triggers the interaction content specified.
Preferably, the watermark information in step 2 further includes timestamp progress.
Comprise the following steps preferably, detecting watermark information in step 3 and extracting watermark information
S1, basic environment setting, configure the operating parameter of sound monitoring environment, and carry out proof of identity；
S2, watermark are monitored, and by the development interface of mobile terminal device, start sound device, around lasting filtering
Sound, monitors video tracks, and carries out watermark detection in real time；
S3, watermark extracting, will detect watermark information further decompose into video identifier and video playback time stab into
Degree two is worth, while the two information are uploaded to the server of interaction platform, and server transmits that information to wait and participates in
In the mobile terminal of interactive game.
S4, data are reported and counted；The data messages such as statistics identification number, discrimination, the bit error rate, sync rates simultaneously report.
The beneficial effects of the invention are as follows：Outdoor advertising under line is changed into digitized advertisement by the present invention, is enriched wide
Announcement pattern, is aggressive mode by passive advertising conversion, improves the interest of advertisement；It can be assessed wide by the behavior of user interaction
The effect launched is accused, further instructs to launch strategy；Realize the directly conversion of marketing and sale.
Embodiment
With reference to embodiment, the invention will be further described：
The present invention is by audio watermarking technique, realizes entity screen and the real-time interactive of users' mobile end equipment under line；
Audio watermarking technique is a kind of Information Hiding Techniques, is the embedded specific digital information in the track of video or audio.Utilize
Spread spectrum, is superimposed upon in the broad-band channel of original contents specific location using digital information as narrow band signal, is not influencing in original
In the case of the integrality and availability of appearance, using the shadowing effect of human auditory system, the insertion to specific data is realized.
The interactive marketing platform of the present invention, including interaction platform module, watermark generation and embedded console module, watermark detection
With extraction platform module, the interaction platform module output terminal is generated with watermark and the input terminal of embedded console module is connected, institute
The output terminal for stating watermark generation and embedded console module is connected with the input terminal of watermark detection and extraction platform module, the watermark
The output terminal of detection and extraction platform module is connected with the input terminal of interaction platform module.
Based on the implementation method of above-mentioned interactive marketing platform, comprise the following steps：
Step 1: interaction content is made in interaction platform module, such as game, video etc., and it is specific for each
A content-defined specific identifier, identifier be used for watermark generation and interaction content identification；
Interaction content makes the video production of predominantly supporting interactive game, and in server end with json document forms
The corresponding game exercises type configuration of typing, this game configuration and the supporting viewable portion for overall interaction content of game video, then
One unique identifier is generated according to audio identification watermark, this two parts constitutes the full content of interaction content.
Step 2: watermark generate and embedded console module in by original video or audio combine specific identifier and
Timestamp progress, generates unique watermark information, and by watermarking algorithm, by watermark information according between certain reproduction time
Every being embedded into original video, generation includes the video of watermark information；
In the present embodiment, the payload of audio frequency watermark is 33, wherein 6 generations for being used for sound time stamp progress；Its
Remaining 27 be identifier for identifying video or audio；3 type (ratios for being used to identify watermark applications in the identifier of 27
Such as：Game start, game synchronization, game clearing etc.), length is the character string of 1；Remaining 24 are used for video identifier, reason
Numbered by can above carry video up to a million.But for the readability and ease for use of video identifier, use base36's
Coding rule, makes the character string that video numbering length is 4, and character range is a to z and 0 to 9.
In watermark generation process, the identifier of 27 is generated according to the type of watermark applications, video identifier first, will be marked
Know symbol character string and be embedded in video or audio according to the interval of minimum 6 seconds, while generate corresponding 6 timestamp progresses, insert water
In official seal breath, for carrying out time synchronization when watermark parses.
Step 3: the sound that giant-screen plays under the real-time listening-in line of users' mobile end equipment, and by watermark detection and carry
Take console module detection watermark information and extract watermark information；
Watermark detection and extraction are to be encapsulated in the form of SDK in APP；
Wherein detect watermark information and extract watermark and comprise the following steps：
S1, basic environment setting, configure the operating parameter of sound monitoring environment, by taking movie theatre scene as an example, including
Movie theatre title, movie theater title, video name etc., in order to application from different mutual environments；And proof of identity is carried out, prevent
Malice falsification watermark information；
S2, watermark are monitored, and by the development interface of mobile terminal device, start sound device, around lasting filtering
Sound, monitors video tracks, and is handled in real time by watermark detection algorithms and synchronous；Watermark detection in the present embodiment
Algorithm is handled in the way of duration detects, and processing in every 6 seconds is once；
S3, watermark extracting, will detect watermark information further decompose into video identifier and video playback time stab into
Degree two is worth, while the two information are uploaded to the server of interaction platform, and server transmits that information to wait and participates in
In the mobile terminal of interactive game.
S4, data are reported and counted；The data messages such as statistics identification number, discrimination, the bit error rate, sync rates simultaneously report,
By the method, the convenient operation conditions for understanding platform in real time, find platform operation exception in time and notify staff into
Row is repaired.
Step 4: the watermark information extracted is changed into specific identifier by changing, and with interaction platform module
Interaction content database matched, successful match then triggers the interaction content specified.
After watermark detection and extraction platform carry out watermark detection and carry out watermark extracting, server is notified that mutual in H5
The watermark identifier that the dynamic content displaying page extracts, and trigger interaction.The H5 displaying interactive contents page is read according to this identifier
Corresponding interaction content bag is taken, content json+image, extraction bag the inside is comprising in the corresponding interaction of this all watermark
Hold topic.And this identifier is shown on a web browser using Javascripte+Html+css and canvas painting canvas and corresponds to class
The interactive game content of type.
Due to containing unique mark code and timestamp progress in watermark, thus can be according to the progress that watermark extracting is played when
Between add up along with the load time of game content and the time of middle scattered loss, finally carry out synchronous H5 displaying interactive contents page
The progress in face, makes the H5 pages and game video synchronously carry out.
Preferred embodiment of the invention described in detail above.It should be appreciated that those of ordinary skill in the art without
Need creative work to conceive according to the present invention and make many modifications and variations.Therefore, all technologies in the art
Personnel are available by logical analysis, reasoning, or a limited experiment on the basis of existing technology under this invention's idea
Technical solution, all should be in the protection domain being defined in the patent claims.
Claims (5)
- A kind of 1. interactive marketing platform, it is characterised in that：It is described interactive flat including interaction platform module, watermark generation and embedded console module, watermark detection and extraction platform module The input terminal that platform module output terminal generated and be embedded in console module with watermark is connected, and the watermark generates and be embedded in console module Output terminal is connected with the input terminal of watermark detection and extraction platform module, the output terminal of watermark detection and the extraction platform module It is connected with the input terminal of interaction platform module.
- 2. the implementation method based on the interactive marketing platform described in claim 1, it is characterised in that comprise the following steps：Step 1: interaction content is made in interaction platform module, and it is specific for each specific content-defined one Identifier；Step 2: original video or audio are combined specific identifier in watermark generation and embedded console module, generation is only One watermark information, and watermark information is embedded into original video, generation includes watermark according to certain reproduction time interval The video of information；Step 3: the sound that giant-screen plays under the real-time listening-in line of users' mobile end equipment, and it is flat by watermark detection and extraction Platform module detects watermark information and extracts watermark information；Step 4: the watermark information extracted is changed into specific identifier by changing, and with it is mutual in interaction platform module Dynamic content data base is matched, and successful match then triggers the interaction content specified.
- 3. the implementation method of interactive marketing platform as claimed in claim 2, it is characterised in that：Watermark information in step 2 also wraps Include timestamp progress.
- 4. the implementation method of interactive marketing platform as claimed in claim 3, it is characterised in that：Watermark information is detected in step 3 simultaneously Extraction watermark information comprises the following stepsS1, basic environment setting, configure the operating parameter of sound monitoring environment, and carry out proof of identity；S2, watermark are monitored, and by the development interface of mobile terminal device, start sound device, the sound around lasting filtering, Video tracks are monitored, and carry out watermark detection in real time；S3, watermark extracting, will detect that watermark information further decomposes into video identifier and video playback time stamp progress two A value, while the two information are uploaded to the server of interaction platform, server transmit that information to wait participate in it is interactive In the mobile terminal of game.
- 5. the implementation method of interactive marketing platform as claimed in claim 4, it is characterised in that：Further include step S4；S4, data are reported and counted；The data messages such as statistics identification number, discrimination, the bit error rate, sync rates simultaneously report.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201711373719.XA CN107967630A (en) | 2017-12-19 | 2017-12-19 | Interactive marketing platform and implementation method |
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| CN201711373719.XA CN107967630A (en) | 2017-12-19 | 2017-12-19 | Interactive marketing platform and implementation method |
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Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN108846707A (en) * | 2018-06-29 | 2018-11-20 | 北京优屏科技服务有限公司 | Interactive advertisement playback method and system |
| CN108900853A (en) * | 2018-07-03 | 2018-11-27 | 北京优屏科技服务有限公司 | Interactive terminal, interactive game realization method and system |
| CN108900890A (en) * | 2018-06-29 | 2018-11-27 | 北京优屏科技服务有限公司 | Interactive advertisement playback method and system |
| CN109040776A (en) * | 2018-07-27 | 2018-12-18 | 北京感动无限科技有限公司 | Recognition methods and device for broadcasting content |
| CN111144924A (en) * | 2019-11-25 | 2020-05-12 | 陈树铭 | Advertisement making, delivering and interacting method based on film and television works |
| CN112689159A (en) * | 2020-12-22 | 2021-04-20 | 深圳市九洲电器有限公司 | Video file processing method and device, terminal equipment and storage medium |
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| CN106331743A (en) * | 2015-07-03 | 2017-01-11 | 上海尚恩华科网络科技股份有限公司 | Video interaction system and method based on audio watermarking |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN108846707A (en) * | 2018-06-29 | 2018-11-20 | 北京优屏科技服务有限公司 | Interactive advertisement playback method and system |
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| CN108900853A (en) * | 2018-07-03 | 2018-11-27 | 北京优屏科技服务有限公司 | Interactive terminal, interactive game realization method and system |
| CN109040776A (en) * | 2018-07-27 | 2018-12-18 | 北京感动无限科技有限公司 | Recognition methods and device for broadcasting content |
| CN109040776B (en) * | 2018-07-27 | 2021-11-05 | 联达时代(南京)智能科技有限公司 | Identification method and device for playing content |
| CN111144924A (en) * | 2019-11-25 | 2020-05-12 | 陈树铭 | Advertisement making, delivering and interacting method based on film and television works |
| CN112689159A (en) * | 2020-12-22 | 2021-04-20 | 深圳市九洲电器有限公司 | Video file processing method and device, terminal equipment and storage medium |
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Application publication date: 20180427 |