CN107967623B - System for displaying commercial advertisement by utilizing large-flow data of restaurant - Google Patents
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Abstract
The invention relates to a system for displaying commercial advertisements by utilizing large-flow data of a restaurant, which comprises a cloud background server and equipment terminals with ID information, wherein the equipment terminals are communicated with the cloud background server and comprise ordering terminals, and each ordering terminal comprises an ordering table with a touch screen, a screen splitting module and more than one table ID; the cloud background server comprises an advertisement database, an advertisement putting module, an advertisement setting module and an advertisement position layout module; the system provided by the invention comprises an intelligent dining table capable of displaying in a split screen manner, different partitions are arranged according to different numbers of dining positions to form a diversified display interface, and different advertisement positions are reasonably distributed according to the characteristics of the dining table and dining; the configuration of the advertisement can be supported, the advertisements such as videos, pictures and two-dimensional codes are supported, and accurate advertisement putting is supported for different merchants, business circles, advertisement positions and crowds, so that the effect of the highest profit value is achieved.
Description
Technical Field
The invention belongs to the technical field of communication, and particularly relates to a system for displaying commercial advertisements by utilizing large-flow data of a restaurant.
Background
The restaurant is used as a real place with huge pedestrian volume, and has a great advertisement putting prospect because people have entertainment tendency in the dining process. Currently, mainstream advertisements can be classified into static media advertisements and dynamic media advertisements, wherein the static media advertisements comprise newspapers, magazines and static advertisements posted indoors and outdoors; the dynamic media advertisement comprises television advertisement, broadcast, rolling billboard, webpage advertisement and the like, the static media advertisement basically adopted by commercial advertisement in the prior restaurant is spread by posting the advertisement at the upper position of a dining table for content, the advertisement has the advantages of single advertisement form, small advertisement putting amount, one-way information transmission, passive information receiving of audiences, small information transmission amount, incapability of putting linked advertisement and the like, and the resource which can efficiently put the advertisement in the restaurant has great waste.
Disclosure of Invention
In order to solve the problems, the invention provides a system for displaying commercial advertisements by utilizing large-flow data of a restaurant, which has the following specific scheme:
a system for displaying commercial advertisements by utilizing large-flow data of a restaurant comprises a cloud background server and equipment terminals which are communicated with the cloud background server and have ID information, wherein each equipment terminal comprises ordering terminals, and each ordering terminal comprises an ordering table with an ordering screen, a screen splitting module and more than one meal position ID; the cloud background server comprises an advertisement database, an advertisement putting module, an advertisement setting module and an advertisement position layout module;
the screen dividing module is used for setting more than one subarea on a ordering screen on the same dining table, each subarea corresponds to a unique meal position ID, and each subarea is provided with an independent human-computer interaction interface;
the advertisement space layout module is used for setting the position and the name of an advertisement space, the advertisement space comprises an edge advertisement space and a screen-divided screen protection advertisement space, the edge advertisement space is arranged at the edge of the ordering screen, and at most one edge advertisement space is arranged in each subarea; the screen-separated screen protection advertisement position is arranged on a partitioned human-computer interaction interface, and the height and the width of the advertisement position are adaptively adjusted according to the size of the ordering screen and the partition; the name comprises position name information of the advertisement position and dining table name information;
the advertisement database is used for storing advertisement material files;
the advertisement setting module is used for setting attribute information of the advertisement material file, wherein the attribute information comprises advertisement position information, advertisement type information and advertisement playing direction information related to an advertisement position, and the advertisement position information comprises edge advertisements and split screen protection advertisements;
and the advertisement putting module is used for putting the advertisement material file to the corresponding advertisement position according to the preset rule.
The seat characteristics and the display area characteristics of the dining table are fully utilized, and the advertisement display is reasonably arranged, so that the advertisement putting method with the highest profit value is obtained.
Furthermore, the advertisement putting module comprises an edge advertisement putting submodule and a split screen advertisement putting submodule;
the edge advertisement delivery sub-module is used for performing round-robin on the advertisement database according to a preset time interval T1 after the equipment terminal is started, calling advertisement site information as an advertisement material of an edge advertisement, delivering the advertisement material to a corresponding edge advertisement site according to a preset rule for display, and setting the display level of the edge advertisement site as a set top display level;
and the split-screen advertisement delivery sub-module is used for receiving the split-screen delivery instruction, calling the advertisement material of the split-screen protection advertisement of the advertisement position information position, and delivering the advertisement material to the corresponding partition human-computer interaction interface according to the preset rule.
Further, the cloud background server also comprises an advertisement space association module and a skip module; the advertisement position association module is used for associating the edge advertisement position with the closest partition, and forming and storing association information of the partition and the edge advertisement position; and the skipping module judges the position information of the edge advertisement position when receiving an advertisement skipping request sent by the edge advertisement position, searches the associated subarea and displays the display page corresponding to the link on the man-machine interaction interface of the subarea.
Furthermore, the attribute information also comprises link information, the ordering terminal also comprises an advertisement type judging module which is used for judging whether the advertisement played by the edge advertisement position contains the link information, if the judging result is 'no', the operation of the user is not responded, if the judging result is 'yes', the touch operation of the user to the advertisement position is received, and an advertisement skipping request is sent to the skipping module.
Furthermore, the ordering terminal also comprises a skip confirmation module and an advertisement type judgment module, and the skip confirmation module sends a confirmation information sending instruction to the skip confirmation module before receiving the touch operation of the user on the advertisement position and sending an advertisement skip request to the skip module;
a skip confirmation module, configured to receive a confirmation information sending instruction, pop up a selection window whether to open a link to a user, start timing T2, send a first feedback instruction to the advertisement type determination module when a request for a user to select "no" is received or no feedback information of the user is received when time T2 is equal to a preset threshold Ty, and exit the selection window; when a request that the user selects 'yes' is received, a second feedback instruction is sent to the advertisement type judgment module;
the advertisement type judging module is also used for receiving the first feedback instruction and not sending an advertisement skipping request to the skipping module; and receiving a second feedback instruction, and sending an advertisement skipping request to the skipping module.
Furthermore, the ordering terminal also comprises a subarea monitoring module, a video judging module and a returning module;
the subarea monitoring module is used for monitoring the operation state of the human-computer interaction interface of each subarea of the ordering screen, and when the subarea is judged to keep the original display interface to be free of operation within a preset time threshold Tz; sending a judgment instruction to a video judgment module;
the video judgment module is used for receiving the judgment instruction, judging whether the corresponding partition plays the video or not, and if the judgment result is negative, sending a split screen delivery instruction to the screen saver advertisement delivery submodule;
and the return module returns to the original display interface when receiving the operation instruction of the user in the state that the partitioned human-computer interaction interface is in the advertisement playing state.
Furthermore, the advertisement space also comprises a full-screen saver advertisement space which is used for being displayed on the whole screen of the ordering screen; the advertisement position information also comprises a full screen saver advertisement;
the advertisement delivery module also comprises a full-screen advertisement delivery sub-module which is used for receiving a full-screen delivery instruction, calling advertisement materials of the advertisement position information position full-screen saver advertisement, and delivering the advertisement materials to a corresponding ordering screen according to a preset rule to perform full-screen display;
and the partition monitoring module is further used for starting to record the time T3 when judging that all partitions on the same ordering screen keep the non-operation state of the original display interface within the preset time threshold Tz, comparing the time T3 with the preset time threshold Tw, and sending a full-screen delivery instruction to the full-screen advertisement delivery sub-module when the time T3 is equal to Tw.
Furthermore, the equipment terminal also comprises a kitchen display device and a dish delivery display device; the advertisement positions also comprise kitchen advertisement positions and dish delivery advertisement positions; the advertisement putting module also comprises a kitchen advertisement putting submodule and a dish passing advertisement submodule; the advertisement position information also comprises kitchen advertisements and dish delivery advertisements;
the kitchen advertising sub-module is used for receiving a kitchen advertising instruction sent by the kitchen display equipment, calling advertising materials of which the advertising site information is kitchen advertising, and advertising the advertising materials to the corresponding kitchen display equipment according to a preset rule;
and the dish transmission advertisement submodule is used for receiving a dish transmission putting instruction sent by the dish transmission display equipment, calling the advertisement site information as an advertisement material of the dish transmission advertisement, and putting the advertisement material on the corresponding dish transmission display equipment according to a preset rule.
Furthermore, the ordering terminal further comprises a login module and an ordering module, and the cloud background server further comprises an advertisement personalized setting module;
the login module is used for displaying the two-dimensional code on the human-computer interaction interface to form a code scanning starting interface, acquiring the personal information of the WeChat of the user after receiving the login information scanned by the WeChat of the user, sending a login request carrying the user information to the cloud background server, sending a display instruction to the ordering module after receiving a login receipt fed back by the cloud background server, and sending a personalized setting instruction to the advertisement personalized setting module;
the ordering module is used for receiving a display instruction, displaying the menu on an ordering screen to form an ordering page and receiving an ordering operation of a user;
the advertisement personalized setting module is used for receiving a personalized setting instruction, judging personal information of a user, calculating the correlation between advertisement materials with advertisement site information in an advertisement database as edge advertisements according to a preset algorithm, sequencing the advertisement materials according to the correlation, selecting the advertisement materials with high correlation as personalized advertisement materials, and then sending a personalized delivery instruction to the edge advertisement delivery submodule; wherein the personal information comprises gender, points of interest, consumption capacity, dining time period and geographic location;
and the edge advertisement delivery sub-module is also used for receiving the personalized delivery instruction, searching the associated information, obtaining the associated edge advertisement position according to the logged partition ID, and delivering the personalized advertisement material to the corresponding edge advertisement position according to the preset rule.
Furthermore, after the user logs in by scanning a WeChat, the WeChat account of the user automatically pays attention to the public number of the system; the cloud background server comprises a public number management module and a mobile phone APP management module; the ordering terminal also comprises a multi-screen linkage module;
the multi-screen linkage module is used for sending a query instruction to the public number management module and the mobile phone APP management module when monitoring that a user clicks an advertisement through a human-computer interaction interface of a logged-in partition or an edge advertisement position associated with the logged-in partition;
the public number management module is used for receiving the query instruction, judging whether the user has the micro-signal or not, and issuing the clicked advertisement information into the micro-signal of the corresponding user through the micro-signal when the judgment result is yes;
and the mobile phone APP management module is used for receiving the query instruction, judging whether a mobile phone APP account of the user exists or not, and sending the clicked advertisement information to the APP of the corresponding user through the mobile phone when the judgment result is yes.
The system for displaying commercial advertisements by utilizing the large-flow data of the restaurant comprises an intelligent dining table capable of displaying in a split screen mode, wherein a dining table top is used as a touch screen, different partitions are arranged according to different numbers of dining positions to form a diversified display interface, different advertisement positions are reasonably distributed according to the characteristics of the dining table and dining, and the priorities of the different advertisement positions are set; the configuration of advertisements can be supported, the advertisements such as videos, pictures, two-dimensional codes and the like are supported, and the accurate advertisement putting facing different merchants, business circles, advertisement positions and crowds is supported; the setting of advertisement putting rules can be supported, different advertisements can be automatically pushed to various advertisement positions on the dining table, so that the advertisements can be played more flexibly, the advertisement putting on each advertisement position is ensured to have large playing amount, high attention degree and wide coverage, and the effect of the highest profit value is achieved.
Drawings
FIG. 1 is a schematic configuration diagram of a system for displaying commercial advertisements by using mass flow data of restaurants in embodiment 1;
FIG. 2 is a schematic diagram of an edge advertisement slot of the square table of example 1;
FIG. 3 is a schematic diagram of an edge advertisement space of the round table of embodiment 1;
FIG. 4 is a schematic configuration diagram of a system for displaying commercial advertisements using restaurant mass flow data according to embodiment 2;
FIG. 5 is a diagram showing a link relationship between some modules of a system for displaying commercial advertisements using restaurant mass flow data.
Detailed Description
The invention is further described with reference to the following figures and examples, which are provided for the purpose of illustrating the general inventive concept and are not intended to limit the scope of the invention.
Example 1
A system for displaying commercial advertisements by utilizing large-flow restaurant data is disclosed, as shown in figure 1, the system comprises a cloud background server 1 and equipment terminals which are communicated with the cloud background server 1 and have ID information, each equipment terminal comprises an ordering terminal 3, and each ordering terminal 3 comprises an ordering table provided with an ordering screen 108, a screen splitting module 101 and more than one table ID; the cloud background server 1 comprises an advertisement database 102, an advertisement putting module 103, an advertisement setting module 104 and an advertisement position layout module 105;
the screen splitting module 101 is used for setting more than one partition on a ordering screen 108 on the same dining table, each partition corresponds to a unique meal position ID, and each partition is provided with an independent human-computer interaction interface;
the advertisement space layout module 105 is used for setting the position and the name of an advertisement space, the advertisement space comprises an edge advertisement space and a screen-sharing screen-saver advertisement space, the edge advertisement space is arranged at the edge of the ordering screen 108, and at most one edge advertisement space is arranged in each subarea; the split screen protection advertisement position is arranged on a partitioned human-computer interaction interface, and the height and the width of the advertisement position are adaptively adjusted according to the ordering screen 108 and the size of the partition; the name comprises position name information of the advertisement position and dining table name information;
an advertisement database 102 for storing advertisement material files;
the advertisement setting module 104 is used for setting attribute information of the advertisement material file, wherein the attribute information comprises advertisement position information, advertisement type information, advertisement playing direction information related to the advertisement position, display times, display time, state information, link information and merchant information; editing, deleting, adding and closing operations are provided, and the advertisement space information comprises edge advertisements and split screen saver advertisements;
the advertisement delivery module 103 is used for delivering the advertisement material file to the corresponding advertisement position according to a preset rule;
the advertisement putting module 103 comprises an edge advertisement putting submodule 106 and a split screen advertisement putting submodule 107;
the edge advertisement delivery sub-module 106 is configured to, after the device terminal is turned on, round-robin the advertisement database 102 according to a preset time interval T1, retrieve advertisement site information as an advertisement material of an edge advertisement, deliver the advertisement material to a corresponding edge advertisement site according to a preset rule, and display the advertisement material, and set the display level of the edge advertisement site to a set top display level;
the split-screen advertisement delivery sub-module 107 is used for receiving a split-screen delivery instruction, calling advertisement materials of the advertisement position information position split-screen protection advertisement, and delivering the advertisement materials to the corresponding partition human-computer interaction interface according to a preset rule; the split screen delivery instruction can be sent out for any equipment or module, for example, a split screen advertisement display button arranged on a desktop, or a screen monitoring module, the state of a monitoring screen is judged according to the preset advertisement playing time, and when the display condition is met, the split screen delivery instruction is sent out.
The edge advertisement positions can be randomly arranged at the edge of the desktop, the coverage rate is low, each partition can be arranged corresponding to at most one advertisement position, and no specific limitation is made. For example, as shown in fig. 2, when the dining table is a square table, the edge advertisement space may be a four-corner advertisement, and is disposed at the upper left corner, the upper right corner, the lower left corner and the lower right corner of the table top; as shown in fig. 3, when the dining table is a round table, edge advertisement spots are set at the intersection of the edge of the touch screen and the edge of the partition according to the positions of the partitions, at most one edge advertisement spot is set in each partition, and different positions and directions, such as the lower left corner or the lower right corner of the round table partition, can be set according to different dining tables. Meanwhile, due to the fact that the positions of the advertisement positions are different and the directions of the users watching the advertisements are different, the display direction of the advertisements is set in the advertisement attribute information, and therefore each user can conveniently watch the advertisements.
The system for displaying commercial advertisement of the embodiment comprises an intelligent dining table which can be displayed in a split screen mode, a dining table top is used as a touch screen, different subareas are arranged according to different numbers of dining positions to form a diversified display interface, different advertisement positions are reasonably distributed according to the characteristics of dining tables and dinning, and the priorities of different advertisement positions are set, because the coverage rate and the utilization rate of the edge advertisement positions are lower, and thus set to the highest priority level, the marginal advertisement is not affected by the change of the table status to the display status, the split-screen advertisement is determined according to the state of the man-machine interaction interface of the partition, different split-screen advertisement states can appear on the man-machine interaction interfaces of different partitions on the same desktop, and an advertisement putting instruction needs to comprise ID information, time information and the like of a dining table and the partition which send a request.
Example 2
As shown in fig. 4, the system for displaying commercial advertisements by using restaurant mass flow data provided by this embodiment is different from embodiment 1 in that the cloud backend server 1 further includes an advertisement space association module 201 and a skip module 202;
an advertisement slot association module 201, configured to associate an edge advertisement slot with a partition closest to the edge advertisement slot, and form and store association information between the partition and the edge advertisement slot;
the skip module 202 is used for judging the position information of the edge advertisement position when receiving an advertisement skip request sent by the edge advertisement position, searching the associated subarea, and displaying the display page corresponding to the link on the man-machine interaction interface of the subarea;
the attribute information further includes link information, and the ordering terminal 3 further includes an advertisement type determining module 204, which is configured to determine whether an advertisement played by an edge advertisement slot includes link information, if the determination result is "no", no response is made to any operation of the user, and if the determination result is "yes", a touch operation of the user on the advertisement slot is received, for example, a click operation, a double click operation, a screen-swiping operation, and the like, and an advertisement skip request is sent to the skip module 202.
In the embodiment, the split-screen advertisement can be only a non-link advertisement for display, the advertisement on the edge advertisement position can be provided with the advertisement with link information, the edge advertisement position is associated with the partition, and when the clicking behavior of the user is monitored, the page corresponding to the link carried by the advertisement is displayed on the large screen of the human-computer interaction interface, so that the user can have better viewing experience, and the purchase rate and the advertisement attention of the user are improved; each partition corresponds to one edge advertisement position and one dining table ID for one user to use, and each user has a large personalized advertisement display screen, so that the watching desire of the user is improved in the process of waiting for a meal or having a meal, and the economic benefit is further improved.
The ordering terminal 3 further comprises a skip confirmation module 203, an advertisement type judgment module 204, and a confirmation information sending instruction is sent to the skip confirmation module 203 before the touch operation of the user on the advertisement position is received and the advertisement skip request is sent to the skip module 202;
a skip confirmation module 203, configured to receive a confirmation information sending instruction, pop up a selection window whether to open a link to a user, start timing T2, send a first feedback instruction to the advertisement type determination module 204 when a request for a user to select "no" is received or when a time T2 is equal to a preset threshold Ty and no feedback information of the user is received, and exit the selection window; when a request of selecting 'yes' by the user is received, a second feedback instruction is sent to the advertisement type judgment module 204;
the advertisement type determining module 204 is further configured to receive the first feedback instruction, and not send an advertisement skip request to the skip module 202; and receiving a second feedback instruction, and sending an advertisement skipping request to the skipping module 202.
In the embodiment, the skip confirmation module is arranged, so that the random change of a human-computer interaction interface caused by misoperation or mistaken collision can be effectively prevented, when a user does not want to skip to watch the advertisement, the selection window automatically exits, the advertisement information of the edge advertisement position is not influenced, and the advertisement information is continuously played; when the user selects to skip and further watch the advertisement, the edge advertisement space can simultaneously carry out link skipping operation, or can continue to play the current advertisement without skipping, or play other advertisements according to a preset rule, thereby improving the flexibility.
Example 3
As shown in fig. 5, the system for displaying commercial advertisements by using large-flow restaurant data provided in this embodiment is different from embodiment 2 in that the advertisement space further includes a full-screen saver advertisement space for displaying on the entire screen of the ordering screen 108; the advertisement position information also comprises a full screen saver advertisement; the advertisement delivery module 103 further comprises a full screen advertisement delivery sub-module 301;
the ordering terminal 3 further comprises a subarea monitoring module 302, a video judging module 303 and a returning module 304;
the partition monitoring module 302 is configured to monitor an operation state of a human-computer interaction interface of each partition of the ordering screen 108, and when it is determined that a certain partition keeps no operation on an original display interface within a preset time threshold Tz; sending a judgment instruction to the video judgment module 303;
the video judgment module 303 is configured to receive the judgment instruction, judge whether the corresponding partition plays the video, and send a split-screen delivery instruction to the split-screen advertisement delivery sub-module 107 if the judgment result is "no";
and the returning module 304 returns to the original display interface when receiving the operation instruction of the user in the state that the man-machine interaction interface of the partition is in the advertisement playing state.
A full-screen advertisement delivery sub-module 301, configured to receive a full-screen delivery instruction, call an advertisement material of an advertisement site information site full-screen saver advertisement, and deliver the advertisement material to the corresponding ordering screen 108 according to a preset rule to perform full-screen display;
the partition monitoring module 302 is further configured to, when it is determined that all partitions on the same ordering screen 108 maintain the non-operation state of the original display interface within the preset time threshold Tz, start recording the time T3, compare the time T3 with the preset time threshold Tw, and send a full-screen advertisement delivery instruction to the full-screen advertisement delivery sub-module 301 when T3 is equal to Tw.
The embodiment further provides the occurrence time of the split screen saver advertisement and the full screen saver advertisement, each partition is independently timed and displayed, the operation of one partition does not affect other partitions, no matter what state of an original display interface is, such as an ordering state, a login state, a shopping cart settlement state, a meal entertainment state and the like, and as long as no operation is performed within a period of time under the condition of non-video playing, the screen saver is opened, and the split screen saver advertisement is called by the screen saver for display; when all partitions of the same desktop start to be operated without any operation and keep the state for a period of time, displaying the full-screen saver advertisement; the time resource of advertisement display is fully utilized, any opportunity for playing the advertisement is seized, and the playing times of the advertisement are improved; the corresponding advertisement information of different watching groups can be set according to the different advertisement positions; for example, full-screen advertisements generally appear in idle time, so that the watching groups are changed into staff of a restaurant from dinning users, the watching atmosphere is also changed into leisure from dinning, and accordingly, the advertisement materials of the advertisement space can be changed or set, and the economic value of the advertisements is further improved.
Example 4
The system for displaying commercial advertisements by using large-flow restaurant data, which is provided by the embodiment, is different from the system provided by the embodiment 1 in that the ordering terminal 3 further comprises a login module, an ordering module and a multi-screen linkage module, and the cloud background server 1 further comprises an advertisement personalized setting module, a public number management module and a mobile phone APP management module;
the login module is used for displaying the two-dimensional code on the human-computer interaction interface to form a code scanning starting interface, receiving WeChat personal information of a user after the user scans and scans login information by using WeChat, sending a login request carrying the user information to the cloud background server 1, sending a display instruction to the ordering module after receiving a login receipt fed back by the cloud background server 1, and sending a personalized setting instruction to the advertisement personalized setting module; the personal information comprises information such as a WeChat nickname, a WeChat head portrait, request time, a WeChat account number and the like;
the ordering module is used for receiving a display instruction, displaying the menu on an ordering screen 108 to form an ordering page and receiving the ordering operation of the user;
the advertisement personalized setting module is used for receiving a personalized setting instruction, judging personal information of a user, calculating the correlation between advertisement materials with advertisement site information in the advertisement database 102 as edge advertisements and the user according to a preset algorithm, sequencing the advertisement materials according to the correlation, selecting the advertisement materials with high correlation, namely the sequenced sequences are in front, for example, the advertisement materials with the top 5 sites are set as personalized advertisement materials, and then sending a personalized delivery instruction to the edge advertisement delivery sub-module 106; wherein the personal information comprises gender, points of interest, consumption capacity, dining time period and geographic location;
the edge advertisement delivery sub-module 106 is further configured to receive a personalized delivery instruction, search for associated information, obtain an associated edge advertisement slot according to the logged partition ID, and deliver personalized advertisement materials to the corresponding edge advertisement slot according to a preset rule;
after the user logs in by scanning a WeChat, the WeChat account of the user automatically pays attention to the public number of the system;
the multi-screen linkage module is used for sending a query instruction to the public number management module and the mobile phone APP management module when monitoring that a user clicks an advertisement through a human-computer interaction interface of a logged-in partition or an edge advertisement position associated with the logged-in partition;
the public number management module is used for receiving the query instruction, judging whether the user has the micro-signal or not, and issuing the clicked advertisement information into the micro-signal of the corresponding user through the micro-signal when the judgment result is yes;
and the mobile phone APP management module is used for receiving the query instruction, judging whether a mobile phone APP account of the user exists or not, and sending the clicked advertisement information to the APP of the corresponding user through the mobile phone when the judgment result is yes.
The embodiment discusses that when the user logs in by using the WeChat, the personal information of the user is obtained, the logged-in user is subjected to personalized analysis, more accurate advertisement materials are searched for and personalized delivery is carried out, and the attention degree and the clicked rate of the advertisement are greatly improved; after the login user logs in, multi-screen linked advertisement display can be carried out, each resource is fully utilized to carry out accurate advertisement putting, and the economic benefit attached to the advertisement is maximized.
Claims (8)
1. The system for displaying commercial advertisements by utilizing large-flow restaurant data is characterized by comprising a cloud background server (1) and equipment terminals which are communicated with the cloud background server (1) and have ID information, wherein the equipment terminals comprise ordering terminals (3), and each ordering terminal (3) comprises an ordering table provided with an ordering screen (108), a screen splitting module (101) and more than one meal ID; the cloud background server (1) comprises an advertisement database (102), an advertisement putting module (103), an advertisement setting module (104) and an advertisement space layout module (105);
the screen splitting module (101) is used for setting more than one partition on a ordering screen (108) on the same dining table, each partition corresponds to a unique meal position ID, and each partition is provided with an independent human-computer interaction interface;
the advertisement space layout module (105) is used for setting the position and the name of an advertisement space, the advertisement space comprises an edge advertisement space and a screen-sharing screen-saver advertisement space, the edge advertisement space is arranged at the edge of the ordering screen (108), and at most one edge advertisement space is arranged in each partition; the screen-splitting screen saver advertisement position is arranged on the man-machine interaction interface of the subarea, and the height and the width of the advertisement position are adaptively adjusted according to the size of the ordering screen (108) and the subarea; the name comprises position name information and dining table name information of the advertisement position;
the advertisement database (102) is used for storing advertisement material files;
the advertisement setting module (104) is used for setting attribute information of an advertisement material file, wherein the attribute information comprises advertisement space information, advertisement type information and advertisement playing direction information related to the advertisement space, and the advertisement space information comprises edge advertisements and split screen protection advertisements;
the advertisement delivery module (103) is used for delivering the advertisement material file to the corresponding advertisement position according to a preset rule;
the advertisement putting module (103) comprises an edge advertisement putting submodule (106) and a split screen advertisement putting submodule (107);
the edge advertisement delivery sub-module (106) is used for performing round-robin on the advertisement database (102) according to a preset time interval T1 after the equipment terminal is started, calling advertisement site information as an advertisement material of an edge advertisement, delivering the advertisement material to a corresponding edge advertisement site according to a preset rule for display, and setting the display level of the edge advertisement site as a set top display level;
the split-screen advertisement delivery sub-module (107) is used for receiving a split-screen delivery instruction, calling advertisement materials of the advertisement position information position split-screen protection advertisement, and delivering the advertisement materials to the corresponding partition human-computer interaction interface according to a preset rule;
the cloud background server (1) further comprises an advertisement space association module (201) and a skip module (202); the advertisement position association module (201) is used for associating the edge advertisement position with the nearest partition, and forming and storing association information of the partition and the edge advertisement position; and the skipping module (202) judges the position information of the edge advertisement space when receiving an advertisement skipping request sent by the edge advertisement space, searches the associated subarea, and displays the display page corresponding to the link on the man-machine interaction interface of the subarea.
2. The system for displaying commercial advertisements using restaurant mass flow data according to claim 1, wherein the attribute information further includes link information, and the ordering terminal (3) further includes an advertisement type judging module (204) for judging whether the advertisement played by the edge advertisement space includes the link information, and if the judgment result is "no", the system does not respond to the operation of the user, and if the judgment result is "yes", the system receives the touch operation of the user on the advertisement space and sends an advertisement skip request to the skip module (202).
3. The system for exhibiting commercial advertisements using restaurant mass flow data according to claim 2, wherein the ordering terminal (3) further comprises a skip confirmation module (203), and the advertisement type judgment module (204) transmits a confirmation information transmission instruction to the skip confirmation module (203) before receiving a touch operation of a user on an advertisement slot and transmitting an advertisement skip request to the skip module (202);
the skip confirmation module (203) is used for receiving a confirmation information sending instruction, popping up a selection window whether to open a link to a user, starting timing T2, sending a first feedback instruction to the advertisement type judgment module (204) when receiving a request of 'No' selected by the user or not receiving feedback information of the user when the time T2 is equal to a preset threshold Ty, and exiting the selection window; when a request of selecting 'yes' by the user is received, sending a second feedback instruction to an advertisement type judgment module (204);
the advertisement type judging module (204) is further configured to receive a first feedback instruction and not send an advertisement skip request to the skip module (202); and receiving a second feedback instruction, and sending an advertisement skipping request to the skipping module (202).
4. The system for exhibiting commercial advertisement using restaurant mass flow data according to claim 3, wherein said ordering terminal (3) further comprises a partition monitoring module (302), a video judging module (303) and a returning module (304);
the partition monitoring module (302) is used for monitoring the operation state of the human-computer interaction interface of each partition of the ordering screen (108), and when the partition is judged to keep the original display interface to be free of operation within a preset time threshold Tz; sending a judgment instruction to a video judgment module (303);
the video judgment module (303) is used for receiving the judgment instruction, judging whether the corresponding partition plays the video, and if the judgment result is 'no', sending a split screen launching instruction to the split screen advertisement launching submodule (107);
and the returning module (304) returns to the original display interface when receiving the operation instruction of the user in the state that the man-machine interaction interface of the partition is in the advertisement playing state.
5. The system for displaying commercial advertisements utilizing restaurant mass flow data as recited in claim 4, wherein the ad slots further comprise a full screen saver ad slot for display on an entire screen of the ordering screen (108); the advertisement position information also comprises a full screen saver advertisement;
the advertisement delivery module (103) further comprises a full-screen advertisement delivery sub-module (301) for receiving a full-screen delivery instruction, calling advertisement materials of the advertisement position information position full-screen saver advertisement, and delivering the advertisement materials to the corresponding ordering screen (108) according to a preset rule to display the advertisement materials in a full-screen manner;
and the partition monitoring module (302) is further used for starting to record a time T3 when judging that all partitions on the same ordering screen (108) keep the state of no operation of the original display interface within a preset time threshold Tz, comparing the time T3 with the preset time threshold Tw, and sending a full-screen delivery instruction to the full-screen advertisement delivery sub-module (301) when T3 is equal to Tw.
6. The system for displaying commercial advertisements using mass flow data of restaurants as claimed in claim 1, wherein the device terminal further includes a kitchen display device and a dish delivery display device; the advertisement positions also comprise kitchen advertisement positions and dish delivery advertisement positions; the advertisement putting module (103) further comprises a kitchen advertisement putting sub-module and a dish delivery advertisement sub-module; the advertisement position information also comprises kitchen advertisements and dish delivery advertisements;
the kitchen advertising submodule is used for receiving a kitchen advertising instruction sent by a kitchen display device, calling advertising materials of which the advertising site information is kitchen advertising, and advertising the advertising materials to the corresponding kitchen display device according to a preset rule;
and the dish transmission advertisement submodule is used for receiving a dish transmission putting instruction sent by the dish transmission display equipment, calling the advertisement position information as an advertisement material of the dish transmission advertisement, and putting the advertisement material on the corresponding dish transmission display equipment according to a preset rule.
7. The system for displaying commercial advertisements by using the restaurant mass flow data as claimed in claim 1, wherein the ordering terminal (3) further comprises a login module and an ordering module, and the cloud background server (1) further comprises an advertisement personalization setting module;
the login module is used for displaying a two-dimensional code on a human-computer interaction interface to form a code scanning starting interface, acquiring WeChat personal information of a user after receiving the login information scanned by the WeChat by the user, sending a login request carrying the user information to the cloud background server (1), sending a display instruction to the ordering module after receiving a login receipt fed back by the cloud background server (1), and sending an individualized setting instruction to the advertisement individualized setting module;
the ordering module is used for receiving a display instruction, displaying the menu on an ordering screen (108) to form an ordering page and receiving the ordering operation of a user;
the advertisement personalized setting module is used for receiving a personalized setting instruction, judging personal information of a user, calculating the correlation between advertisement materials with advertisement site information in an advertisement database (102) as edge advertisements according to a preset algorithm, sequencing the advertisement materials according to the correlation, selecting the advertisement materials with high correlation as personalized advertisement materials, and then sending the personalized delivery instruction to the edge advertisement delivery sub-module (106); wherein the personal information includes gender, points of interest, consumption capabilities, dining time periods, and geographic location;
the edge advertisement delivery sub-module (106) is further configured to receive a personalized delivery instruction, search the associated information, obtain an associated edge advertisement space according to the logged partition ID, and deliver personalized advertisement materials to the corresponding edge advertisement space according to preset rules.
8. The system for displaying commercial advertisements using mass flow data in restaurants as recited in claim 7, wherein after the user logs in using a wechat scan, the wechat account of the user automatically pays attention to the public number of the system; the cloud background server (1) comprises a public number management module and a mobile phone APP management module; the ordering terminal (3) also comprises a multi-screen linkage module;
the multi-screen linkage module is used for sending a query instruction to the public number management module and the mobile phone APP management module when monitoring that a user clicks an advertisement through a human-computer interaction interface of a logged-in partition or an edge advertisement position associated with the logged-in partition;
the public number management module is used for receiving an inquiry instruction, judging whether the user has the micro-signal, and issuing the clicked advertisement information to the micro-signal of the corresponding user through the micro-signal when the judgment result is yes;
and the mobile phone APP management module is used for receiving the query instruction, judging whether the mobile phone APP account of the user exists or not, and sending the clicked advertisement information to the APP of the corresponding user through the mobile phone when the judgment result is yes.
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| CN109358798B (en) * | 2018-08-24 | 2021-04-20 | 创新先进技术有限公司 | Touch operation method, system, device and readable storage medium |
| CN109493114A (en) * | 2018-09-30 | 2019-03-19 | 温州锦丽斯企业有限公司 | A kind of billboard ad dispensing self-help serving system |
| CN110189625A (en) * | 2019-05-05 | 2019-08-30 | 深圳中电益为科技有限公司 | A kind of advertisement machine and its application method intelligently played |
| CN110517065A (en) * | 2019-08-02 | 2019-11-29 | 刘炜 | Information issuing method, system and storage medium |
| CN110531949A (en) * | 2019-09-05 | 2019-12-03 | 北京智云联众科技有限公司 | A kind of outdoor media terminal configuration method |
| CN116629936A (en) * | 2023-04-18 | 2023-08-22 | 广东岭南职业技术学院 | Big data advertising material delivery method, system, equipment and medium |
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| CN102542157A (en) * | 2011-12-06 | 2012-07-04 | 北京恒泰源丰信息技术有限公司 | Restaurant self-help dish-ordering terminal with mode change-over switch |
| CN104182888A (en) * | 2014-08-07 | 2014-12-03 | 陈律天 | Interactive dining table and network system with advertisement releasing function |
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| US20090276319A1 (en) * | 2008-04-30 | 2009-11-05 | Emanuel Lungu | Advertisement management and display system |
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