CN107909383A - A kind of Dynamic Pricing method of combination passenger information - Google Patents
A kind of Dynamic Pricing method of combination passenger information Download PDFInfo
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- CN107909383A CN107909383A CN201710897808.8A CN201710897808A CN107909383A CN 107909383 A CN107909383 A CN 107909383A CN 201710897808 A CN201710897808 A CN 201710897808A CN 107909383 A CN107909383 A CN 107909383A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
- G06Q30/0206—Price or cost determination based on market factors
Abstract
The embodiment of the present invention proposes a kind of Dynamic Pricing method of combination passenger information, including:Flight pricing model establishment step, for the sales information of the OD information according to flight, subscription information and flight, establishes flight pricing model;Flight pricing model set-up procedure based on user information, for the user information according to user and history purchaser record, is adjusted flight pricing model;Price determines step, and the pricing model according to structure calculates suitable price in real time, while sales situation is fed back, calibrating patterns, for next calculation of price.
Description
Technical field
Design data analysis technical field of the present invention, particularly relates to a kind of Dynamic Pricing method of combination passenger information.
Background technology
Airline is high investment, the enterprise of high cost, its each minute can all produce huge cost, therefore with electricity
The development of sub- technology, the management that airline has increasing need for becoming more meticulous is to reduce cost and maximize sale.
Airline ticket is a kind of specialities, it has timeliness（I.e. air ticket can only be sold before taking off）, hold
Measure limited（Aircraft seat is limited, it is impossible to increases in a short time）, demand can segment（Can be according to passenger's feature by the market segmentation
Segment market for different）, height it is uncertain（Situations such as passenger's returned ticket or no show often occurs）, seasonal fluctuations it is big
The features such as.Super ordered for this reason, airline is widely used（overbook）, more grade admission fees, air ticket control, Team Management and season
The measures such as property management, to reduce the risk of sale of ticket and improve the income of sale of ticket.This sleeve manages theory and manager
Method, is commonly referred to as " output management " or " yield management " in the world.Specifically, the purpose of airline is exactly " to pass through
In the suitable time, an appropriate number of sale of ticket is given to suitable passenger with suitable price, to realize sale of ticket income
Maximization ".
The basic point of departure of airline's yield management thought is price discrimination, and key problem is seat control.Seat control
System be exactly it needs to be determined that in same freight space each scale of price seating capacity, so as to fulfill the maximization of flight expected revenus.It is right
In the enterprise that this kind of fixed cost of airline is high, variable cost is extremely low, increased income actually will all be directly becoming profit
Profit, therefore the quality of air ticket control directly determines the level of profitability of airline.It is different according to the time point for formulating decision-making, or
The mode that person handles air ticket control problem is different, and seat control problem can be divided into static cost control and dynamic control two is big
Class, static cost control is the air ticket number that each booking class sale is determined that at the time point started selling, and dynamic control is then right
The sale of each air ticket is dynamically controlled, i.e., so-called Dynamic Pricing.
The ticket price Managed Solution that airline uses at present is controlled based on seat, by controlling different freight spaces
Seating capacity come achieve the purpose that control air ticket income.By taking the economy class of certain airline as an example, full price cabin corresponds to freight space code Y,
Nested below other sub- cabins of different discount degree, such as 9 folding freight space M cabins, 8 folding freight space N cabins etc..For a certain definite
Course line, airline can specify the price in full price cabin, and then also just define the price of sub- freight space nested below full price cabin.
During effective sale, airline can first decontrol the inventory of low price freight space, for example, apart from the departure time farther out when it is pre-
Air ticket is ordered, big city subscribes to the air ticket of low discount, is exactly this reason.It is general according to the sales situation of air ticket, airline
The stock of high price freight space can be graduallyed relax control, such as distance takes off a couple of days before time when books tickets, and can only subscribe mostly
To full-fare ticket.Therefore, the air ticket for the different prices that passenger buys, is substantially that airline is controlled by freight space stock
, rather than the change of actual freight space price.
This strategy of airline is to protect the stock in high price cabin, this improves airline to a certain extent
Income.This strategy is substantially a kind of static pricing strategy, it is impossible to real-time dynamicly adjusts price.It is in addition, this quiet
The price strategy of state, does not meet the concept of " the differentiation accurate marketing " mentioned in NDC standards yet.
The content of the invention
For it is of the prior art for airline price data management technique there are the problem of, the embodiment of the present invention
Purpose be to propose a kind of Dynamic Pricing method of combination passenger information, dynamically ticket price can be adjusted, with reality
Now accurately management and prediction.
To achieve these goals, the embodiment of the present invention proposes a kind of Dynamic Pricing method of combination passenger information, bag
Include:
Flight pricing model establishment step, for the sales information of the OD information according to flight, subscription information and flight, establishes boat
Class's pricing model;
Flight pricing model set-up procedure based on user information, for the user information according to user and history purchaser record,
Flight pricing model is adjusted;
Price determines step, and the pricing model according to structure calculates suitable price in real time, while sales situation is carried out instead
Feedback, calibrating patterns, for next calculation of price.
Wherein, the flight pricing model establishment step specifically includes：According to the history pin apart from departure time, course line
Price lattice, the same period selling price in course line, on the course line all flights reservation rate, flight pricing model is established, to calculate visitor
Admission fee lattice.
Wherein, the flight pricing model set-up procedure based on user information specifically includes：Obtain the history purchase of user
Buying price lattice, seating capacity to be bought, the personal information of user, establish user model, to be adjusted to flight pricing model.
Wherein, the price determines that step specifically includes：Pricing model according to structure calculates suitable price in real time,
Sales situation is fed back at the same time, calibrating patterns, for next calculation of price.
Technical scheme has the advantage that：An embodiment of the present invention provides a kind of dynamic of combination passenger information
Price, has the following advantages：
Firstth, the seat conditions of demand of flight are obtained in real time, including subscribe number and sale number, are not restricted to some specific flight,
The conditions of demand in a certain course line can be carried out with overall prediction.
Secondth, according to the passenger informations such as Flight Information, real-time sale Information And Historical shopping data structure price mould
Type, dynamic pricing is carried out for different passengers.
3rd, the program can be provided flexibly complete, abundant for market target client in real time for airline
With personalized products ＆ services, differentiation precision marketing is realized, easily buying experience is created efficiently for client.For terminal
For consumer, can the easily different product of more numerous businessmans and service, selection or customization be adapted to self-demand most
Good product mix, reduces search inquiry cost.
Brief description of the drawings
The flow diagram of Fig. 1 positions embodiment of the present invention.
Embodiment
A preferred embodiment of the present invention will be described below in conjunction with attached drawing.
The embodiment of the present invention proposes a kind of Dynamic Pricing method of combination passenger information, including:
Flight pricing model establishment step, for the sales information of the OD information according to flight, subscription information and flight, establishes boat
Class's pricing model;
Flight pricing model set-up procedure based on user information, for the user information according to user and history purchaser record,
Flight pricing model is adjusted;
Price determines step, and the pricing model according to structure calculates suitable price in real time, while sales situation is fed back to
Calibrating patterns for next calculation of price.
Wherein, the flight pricing model establishment step specifically includes：According to the history pin apart from departure time, course line
Price lattice, the same period selling price in course line, on the course line all flights reservation rate, flight pricing model is established, to calculate visitor
Admission fee lattice.
Wherein, the flight pricing model set-up procedure based on user information specifically includes：Obtain the history purchase of user
Buying price lattice, seating capacity to be bought, the personal information of user, establish user model, to be adjusted to flight pricing model.
Wherein, the price determines that step specifically includes：Pricing model according to structure calculates suitable price in real time,
Sales situation is fed back at the same time, calibrating patterns, for next calculation of price.
Below by taking a specific freight space subscribes case as an example：Assuming that for current Beijing（PEK）To Tokyo（TYO）Boat
Class, user A real names are subscribed, user's B anonymous subscriptions, then the method for the embodiment of the present invention includes:
After user A is logged in, system is first according to the Flight Information of PEK-TYO, flight inquiring situation, flight sales situation, competing product
The factors such as the ticket price of flight calculate admission fee for user A.Since user A is to carry out flight inquiring after logging in, system can be with
His user information, such as history shopping data, regular guest's information, passenger's attribute etc. are obtained, using these data to before
The ticket price calculated is adjusted, and the quotation obtained finally to user A is 2100CNY/.
Another user B anonymities enter system, also inquire about Beijing（PEK）To Tokyo（TYO）Economy class admission fee, system is same
Sample is calculated according to factors such as the Flight Information of PEK-TYO, flight inquiring situation, flight sales situation, competing product ticket prices
Admission fee, it is 2200CNY/ to finally obtain to the quotation of user B.
Specifically, the method for the embodiment of the present invention can specifically include：
The first step：According to information such as flight OD information, flight inquiring situation, course line entirety reservation status and competing product flight prices
Build pricing model；
Second step：With reference to passenger information, such as history shopping data, regular guest's information, passenger's attributive analysis factor, to upper one
The model of step structure is adjusted, and passenger information is more, and the result of model prediction is more accurate；
3rd step：Pricing model according to structure calculates suitable price in real time, while sales situation is fed back, and calibrates
Model, for next calculation of price；
The advantages of Dynamic Pricing scheme of the combination passenger information of the embodiment of the present invention：
Firstth, the seat conditions of demand of flight are obtained in real time, including subscribe number and sale number, are not restricted to some specific flight,
The conditions of demand in a certain course line can be carried out with overall prediction.
Secondth, according to the passenger informations such as Flight Information, real-time sale Information And Historical shopping data structure price mould
Type, dynamic pricing is carried out for different passengers.
3rd, the program can be provided flexibly complete, abundant for market target client in real time for airline
With personalized products ＆ services, differentiation precision marketing is realized, easily buying experience is created efficiently for client.For terminal
For consumer, can the easily different product of more numerous businessmans and service, selection or customization be adapted to self-demand most
Good product mix, reduces search inquiry cost.
With the development of technology, present inventive concept can be realized by different way.Embodiments of the present invention are not limited in
Embodiments described above, and can be changed within the scope of the claims.
Claims (4)
- A kind of 1. Dynamic Pricing method of combination passenger information, it is characterised in that including：Flight pricing model establishment step, for the sales information of the OD information according to flight, subscription information and flight, establishes boat Class's pricing model;Flight pricing model set-up procedure based on user information, for the user information according to user and history purchaser record, Flight pricing model is adjusted;Price determines step, and the pricing model according to structure calculates suitable price in real time, while sales situation is carried out instead Feedback, calibrating patterns, for next calculation of price.
- 2. the Dynamic Pricing method of combination passenger information according to claim 1, it is characterised in that the flight price mould Type establishment step specifically includes：According to the historical sales price apart from departure time, course line, the same period selling price in course line, The reservation rate of all flights, establishes flight pricing model on the course line, to calculate charge of passenger transport.
- 3. the Dynamic Pricing method of combination passenger information according to claim 1, it is characterised in that described to be believed based on user The flight pricing model set-up procedure of breath specifically includes：The history purchasing price of acquisition user, seating capacity to be bought, of user People's information, establishes user model, to be adjusted to flight pricing model.
- 4. the Dynamic Pricing method of combination passenger information according to claim 1, it is characterised in that the price determines to walk Suddenly specifically include：Pricing model according to structure calculates suitable price in real time, while sales situation is fed back, and calibrates Model, for next calculation of price.
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Cited By (9)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN108830635A (en) * | 2018-04-26 | 2018-11-16 | 深圳马可孛罗科技有限公司 | A kind of air ticket order dynamic price adjustment method and system |
| CN109102364A (en) * | 2018-08-06 | 2018-12-28 | 海南好拼网络科技有限公司 | Air ticket supply management system and air ticket supplies management method based on the network platform |
| CN110334121A (en) * | 2019-07-10 | 2019-10-15 | 中国民航信息网络股份有限公司 | Payment seat manages method and system |
| CN110717794A (en) * | 2019-10-21 | 2020-01-21 | 中国民航信息网络股份有限公司 | Freight rate calculation processing method and device |
| CN111539778A (en) * | 2020-05-27 | 2020-08-14 | 海南太美航空股份有限公司 | Dynamic pricing method and system for directional pushing |
| CN111582918A (en) * | 2020-04-24 | 2020-08-25 | 海南太美航空股份有限公司 | Flight profit prediction method and system |
| CN111899059A (en) * | 2020-08-12 | 2020-11-06 | 科技谷（厦门）信息技术有限公司 | Navigation driver revenue management dynamic pricing method based on block chain |
| CN113379443A (en) * | 2021-05-10 | 2021-09-10 | 北京人人云图信息技术有限公司 | Flight flow simulation method and system |
| CN114612137A (en) * | 2022-03-04 | 2022-06-10 | 冯涛 | Method and system for dynamically generating travel freight rate |
-
2017
- 2017-09-28 CN CN201710897808.8A patent/CN107909383A/en active Pending
Cited By (12)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN108830635A (en) * | 2018-04-26 | 2018-11-16 | 深圳马可孛罗科技有限公司 | A kind of air ticket order dynamic price adjustment method and system |
| CN109102364A (en) * | 2018-08-06 | 2018-12-28 | 海南好拼网络科技有限公司 | Air ticket supply management system and air ticket supplies management method based on the network platform |
| CN110334121A (en) * | 2019-07-10 | 2019-10-15 | 中国民航信息网络股份有限公司 | Payment seat manages method and system |
| CN110717794A (en) * | 2019-10-21 | 2020-01-21 | 中国民航信息网络股份有限公司 | Freight rate calculation processing method and device |
| CN111582918A (en) * | 2020-04-24 | 2020-08-25 | 海南太美航空股份有限公司 | Flight profit prediction method and system |
| CN111582918B (en) * | 2020-04-24 | 2023-07-25 | 海南太美航空股份有限公司 | Flight profit prediction method and system |
| CN111539778A (en) * | 2020-05-27 | 2020-08-14 | 海南太美航空股份有限公司 | Dynamic pricing method and system for directional pushing |
| CN111539778B (en) * | 2020-05-27 | 2023-11-03 | 海南太美航空股份有限公司 | Dynamic pricing method and system for directional pushing |
| CN111899059A (en) * | 2020-08-12 | 2020-11-06 | 科技谷（厦门）信息技术有限公司 | Navigation driver revenue management dynamic pricing method based on block chain |
| CN113379443A (en) * | 2021-05-10 | 2021-09-10 | 北京人人云图信息技术有限公司 | Flight flow simulation method and system |
| CN113379443B (en) * | 2021-05-10 | 2023-10-17 | 北京人人云图信息技术有限公司 | Flight flow simulation method and system |
| CN114612137A (en) * | 2022-03-04 | 2022-06-10 | 冯涛 | Method and system for dynamically generating travel freight rate |
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| TA01 | Transfer of patent application right | ||
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Effective date of registration: 20180905 Address after: One Floor 104, Building 8, Ecological Construction Apartment, West of Zhongcheng Avenue and South of Zhongbin Avenue, Zhongcheng Avenue, Zhongcheng Avenue, Zhonghai New Area, Tianjin Applicant after: Liu Zhen Address before: 300450 Tianjin Binhai New Area Zhongxin Eco-city West of Zhongcheng Avenue, South of Zhongbin Avenue Eco-construction Apartment Building 8, Floor 1, 104 Applicant before: Tianjin Yi Xiang Da Da Network Technology Co., Ltd. |
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Effective date of registration: 20190529 Address after: Room 306, Building A1, Villa of Changling South Road, Guiyang National High-tech Industrial Development Zone, Guizhou Province Applicant after: Guizhou Youce Network Technology Co., Ltd. Address before: One Floor 104, Building 8, Ecological Construction Apartment, West of Zhongcheng Avenue and South of Zhongbin Avenue, Zhongcheng Avenue, Zhongcheng Avenue, Zhonghai New Area, Tianjin Applicant before: Liu Zhen |
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Application publication date: 20180413 |