CN107872535A - Application program method for pushing, device, server and storage medium - Google Patents
Application program method for pushing, device, server and storage medium Download PDFInfo
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- CN107872535A CN107872535A CN201711260865.1A CN201711260865A CN107872535A CN 107872535 A CN107872535 A CN 107872535A CN 201711260865 A CN201711260865 A CN 201711260865A CN 107872535 A CN107872535 A CN 107872535A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/34—Network arrangements or protocols for supporting network services or applications involving the movement of software or configuration parameters
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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Abstract
The embodiment of the present application discloses a kind of application program method for pushing, device, server and storage medium, is related to Internet technical field.This method includes：When application program push request is triggered, the targeted customer for obtaining the application program push request pushes the operation data of the application program in list to current application program；The operation data of the application program in list is pushed to the current application program according to the targeted customer, determine the user clustering of the targeted customer, the operation data that the user clustering pushes the application program in list according to sample of users to current application program carries out cluster analysis acquisition, the corresponding application program push list of each user clustering；Obtain application program corresponding to the user clustering of the targeted customer and push list；Targeted customer is pushed to using acquired application program push list as new application program push list.This method can make push content more flexible, meet users ' individualized requirement.
Description
Technical field
The application is related to Internet technical field, more particularly, to a kind of application program method for pushing, device, service
Device and storage medium.
Background technology
At present, with the continuous development in mobile Internet epoch, the function of mobile terminal such as smart mobile phone is more next powerful,
User can install the application program of various functions in the terminal according to demand, but with the raising of user's request, still
Installation push for various application programs requires also more and more higher.
Existing application program push mode is fixed, and content is single, can not meet the individual demand of user.
The content of the invention
In view of the above problems, present applicant proposes a kind of application program method for pushing, device, server and storage to be situated between
Matter, so that push content is more flexible, it can more meet users ' individualized requirement.
In a first aspect, the embodiment of the present application provides a kind of method for pushing, methods described includes：When application program push please
Ask when being triggered, the targeted customer for obtaining the application program push request pushes application journey in list to current application program
The operation data of sequence；The operand of the application program in list is pushed to the current application program according to the targeted customer
According to determining the user clustering of the targeted customer, the user clustering pushes list according to sample of users to current application program
In the operation data of application program carry out cluster analysis acquisition, the corresponding application program push list of each user clustering；
Obtain application program corresponding to the user clustering of the targeted customer and push list；Acquired application program push list is made
List, which is pushed, for new application program is pushed to targeted customer.
Second aspect, the embodiment of the present application provide a kind of application program pusher, and described device includes：Data acquisition
Module, for when application program push request is triggered, obtaining the targeted customer of the application program push request to current
The operation data of application program in application program push list；Cluster determining module, for according to the targeted customer to institute
The operation data of the application program in current application program push list is stated, determines the user clustering of the targeted customer, it is described
The operation data that user clustering pushes the application program in list according to sample of users to current application program carries out cluster analysis
Obtain, the corresponding application program push list of each user clustering；List acquisition module, for obtaining the targeted customer's
Application program corresponding to user clustering pushes list；List pushing module, for acquired application program push list to be made
List, which is pushed, for new application program is pushed to targeted customer.
The third aspect, the embodiment of the present application provide a kind of server, including memory and processor, the memory coupling
It is connected to the processor, the memory store instruction, the computing device when executed by the processor
The above method.
Fourth aspect, the embodiment of the present application additionally provides a kind of computer read/write memory medium, described computer-readable
Storage medium is taken to include the program of storage, wherein, perform the above method when described program is run.
Application program method for pushing, device, server and the storage medium that the application provides, are pushed when application program
When request is triggered, the operation data of the application program in list is pushed to current application program according to targeted customer, determines mesh
The user clustering of user is marked, then obtains application program push list corresponding to the user clustering of targeted customer, will be acquired
Application program pushes list and is pushed to targeted customer as new application program push list.Because quilt is asked in push new every time
All it is that user clustering is judged to the operation data of the application program in current application program push list according to user during triggering
, and user clustering is obtained according to operation of the scheduled time sample of users to application program, corresponding to different user cluster
Application program push list is also to sort what is obtained according to the operation data of user, therefore, the new application program obtained accordingly
Push list can not only meet the individual demand of user, push also more flexible.
These aspects or other aspects of the application can more straightforward in the following description.
Brief description of the drawings
In order to illustrate more clearly of the technical scheme in the embodiment of the present application, make required in being described below to embodiment
Accompanying drawing is briefly described, it should be apparent that, drawings in the following description are only some embodiments of the present application, for
For those skilled in the art, on the premise of not paying creative work, it can also be obtained according to these accompanying drawings other attached
Figure.
Fig. 1 shows that the mobile terminal that the embodiment of the present application provides interacts schematic diagram with a kind of of server；
Fig. 2 shows the schematic flow sheet for the application program method for pushing that the application first embodiment provides；
Fig. 3 shows the schematic flow sheet for the application program method for pushing that the application second embodiment provides；
Fig. 4 shows the structured flowchart for the application program pusher that the application 3rd embodiment provides；
Fig. 5 shows a kind of structured flowchart for server that the embodiment of the present application provides.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present application, the technical scheme in the embodiment of the present application is carried out clear, complete
Site preparation describes, it is clear that described embodiment is only some embodiments of the present application, rather than whole embodiments.It is based on
Embodiment in the application, those of ordinary skill in the art are obtained every other under the premise of creative work is not made
Embodiment, belong to the scope of the application protection.
In the Internet that mobile terminal and server are formed, user can be by the client of mobile terminal from service
Application program corresponding to device download.In order to improve enthusiasm, download installation validity and rapidity of the user to application program,
Application program can be pushed.This application provides a kind of application program method for pushing, device, server and storage to be situated between
Matter, when application program push request is triggered, the targeted customer for obtaining application program push request pushes away to current application program
Send the operation data of the application program in list；The application program in list is pushed to current application program according to targeted customer
Operation data, determines the user clustering of targeted customer, and user clustering is pushed in list according to sample of users to current application program
The operation data of application program carry out cluster analysis acquisition, the corresponding application program push list of each user clustering；Obtain
Application program corresponding to the user clustering of targeted customer is taken to push list；Using acquired application program push list as newly
Application program push list is pushed to targeted customer, so that push content is more flexible, meets users ' individualized requirement.
Fig. 1 shows the interaction schematic diagram between mobile terminal and server in the embodiment of the present application.As shown in figure 1, move
Dynamic terminal 100, server 200 are located in network 300, and the network 300 can be wireless network or cable network.It is wireless by this
Network or cable network, mobile terminal 100 carry out data interaction with server 200.In the application, mobile terminal 100 can be
The equipment such as mobile phone, tablet personal computer, computer.
Client can be run in the mobile terminal 100, and server 200 can operation service end.For example, in this application, move
Operation has the client corresponding to software store in dynamic terminal 100, and being run in server 200 has corresponding to software store
Service end, based on above-mentioned network environment, client corresponding to software store can enter line number by network 300 and server 200
According to interaction, so as to which the corresponding service end of the software store realized with run on server 200 carries out data interaction.It is for example, mobile
Client in terminal 100 corresponding to software store is successfully anti-to the transmission application program installation of server 200 by network 300
Message is presented, as response, server 200 can be returned by client of the network 300 into mobile terminal and handle the feedback message
Need to feed back to the link of client or information in mobile terminal 100 later, so that the client is shown.Below will be by specific
The application program method for pushing and device that embodiment is provided the embodiment of the present application illustrate from mobile terminal 100.
First embodiment
Referring to Fig. 2, Fig. 2 shows the flow signal for the application program method for pushing that the application first embodiment provides
Figure.It will be explained in detail, the described method comprises the following steps for the flow shown in Fig. 2 below：
Step S110：When application program push request is triggered, the target for obtaining the application program push request is used
Family pushes the operation data of the application program in list to current application program.
Application program push request can be triggered by user in client, can also meet bar set in advance in server
Triggered during part.
In certain embodiments, it can be triggered when user searches for and applied, can also be clicked in user and be shown in client
Triggered during application program peer link.For example, can be triggered when user clicks on the card of client end interface, the card can be with
Simple recommended information including the icon corresponding to some application program and for the application program, multiple answer can also be included
With each self-corresponding icon set of program into list and simple recommended information for each application program etc..Client is shown
Number of cards can be one, it is two or more etc., wherein, the number of cards shown first is not done in embodiments of the present invention
It is specifically defined, further, when display number of cards for it is multiple when, multiple cards can with it is transversely arranged, can longitudinally arrange
Row, can also arranged askew etc., do not do in the present embodiment specifically defined.It should be understood that user can be according to client
The card of display carries out the selection of target card, and as a kind of mode, user can be shown in client by finger touch
The mode of target card icon carry out the selection of target card, the target that can be shown in by stylus touch-control in client
The mode of card icon carries out the selection of target card, and the name for the target card being shown in client can be inputted by word
The mode of title carries out the selection of target card, the title for the target card that can also be shown in by phonetic entry in client
Mode carries out the selection of target card, in embodiments of the present invention, does not do specifically defined.
In further embodiments, application program push can be triggered when the push request condition of server settings meets
Request, such as when predeterminable event occurs, or when preset time reaches.
When application program push request is triggered, the targeted customer that server obtains the request pushes away to current application program
Send the operation data of the application program in list.Server can be identified by carrying the user in application program push request
To identify targeted customer., can be according to corresponding to imposing a condition if the application program push request that server actively triggers
Targeted customer determines.
Server can be by obtaining user to applying procedure operation data in the operation information of user's active reporting, can also
By the operation data that user is obtained in the user journal of application program.When application program push request is triggered, server can
To get operation data of the targeted customer to the application program in current application program push list in these operation datas.When
Before preceding application program push list refers to that application program push request is triggered, the last time is sent to the application program of user
Push list.Targeted customer pushes the operation data of the application program in list to current application program, such as can include using
Family to current application push list in push application program searching times, to application program mount message browse duration,
The download time of each application program, whether installed after downloading, install after whether update and update times, installation after application program
The number of starts, whether unload after installation, install after application program operation duration etc..Operation data can also include user couple
The evaluating data of application program, for example, to the evaluation of the star of application program, inquiry, the data such as complain.
Step S120：The operation of the application program in list is pushed to the current application program according to the targeted customer
Data, determine the user clustering of the targeted customer, and the user clustering is pushed to current application program according to sample of users and arranged
The operation data of application program in table carries out cluster analysis acquisition, the corresponding application program push row of each user clustering
Table.
In this step, the operation data for pushing the application program in list to current application program by targeted customer is true
Set the goal the user clustering of user.
Wherein, the user clustering application program that to be server push according to sample of users to current application program in list
Operation data carries out cluster analysis acquisition.For example, can be by counting the operand to each application program of each sample of users
According to according to the operation data of each application program, determining each sample user interest degree highest category of software, sample of users entered
Row clustering, the user clustering of different characteristic is obtained, that is, user similar in application program operating characteristics is collected as one
Individual user clustering, extraction feature is as the follow-up standard for judging targeted customer's owning user cluster.The method of specific cluster analysis
Hierarchical clustering method, decomposition method, dynamic state clustering, overlapping cluster, fuzzy clustering etc. can be used, is no longer repeated one by one here.It is poly-
The data of alanysis are the operation datas that sample of users pushes each application program in list to targeted customer's current application program,
The concrete operations data of targeted customer of the operation data with being mentioned in step S110 can be the same or different, such as can compare
The operation data of targeted customer is more or few.
In some embodiments, sample of users can be gathered according to user's download most application category
Class divides, and can also carry out clustering to sample of users according to user installation rate highest application category, can be with root
Clustering is carried out to sample of users according to searching times highest application category.Can be according to different demands, according to not
Same data carry out clustering.
, can be according to the sample of users pair under each user clustering in present period or scheduled time slot after obtaining user clustering
The interest-degree of application program, application program is ranked up under each user clustering；By under each user clustering, sort in preceding N
Individual application program pushes list as application program corresponding to the user clustering.Further, at regular intervals can be more
A sample of users is changed, obtaining the frequency of sample of users operation data can also be adjusted and change according to the actual requirements.
The operation data of the sample of users under each user clustering can also be learnt by machine learning method, realized
Sequence to application program, such as can be ranked up by LR (Logistic Regression) models.
Based on obtained user clustering and application program corresponding with user clustering push list, got in server
, can be according to these behaviour after the targeted customer pushes the operation data of the application program in list to the current application program
The user clustering of targeted customer is determined as data.For example, can be according to targeted customer to the application in current application program list
The operation data of program carries out ranking to application program, and the application program and the cluster phase of each user clustering are determined further according to ranking
Guan Du, the user clustering using cluster correlation degree highest user clustering as targeted customer.
Step S130：Obtain application program corresponding to the user clustering of the targeted customer and push list.
When carrying out cluster analysis, each user clustering is corresponding with application program push list, due to sample of users pair
The interest-degree of application program can be changed over time, and therefore, application program push list corresponding to each user clustering also can
Change therewith.User clustering and the push list of corresponding application program can store in the server, be updated by server.
After server determines the user clustering of targeted customer, the newest application corresponding to the user clustering of targeted customer can be searched
Program pushes list.
Step S140：Target is pushed to using acquired application program push list as new application program push list
User.
After server determines the newest application program push list corresponding to the user clustering of targeted customer, it is possible to will
The client that application program push list is pushed to corresponding to targeted customer is shown.Further, before being pushed,
The application program can also have been downloaded targeted customer according to the current operation data of targeted customer, installed pushes away from application program
Send in list and delete.Further, application journey to be pushed can also be obtained in the application program using the push of other algorithms
Sequence supplement enters application program push list.Such as the most application program supplement of download in present period can be entered and answered
List is pushed with program.
The present embodiment provide application program method for pushing, when application program push request be triggered when, according to target
User pushes the operation data of the application program in list to current application program, determines the user clustering of targeted customer, then
Application program push list corresponding to the user clustering of targeted customer is obtained, acquired application program is pushed into list as new
Application program push list be pushed to targeted customer.All it is according to user couple when being triggered due to push request new every time
The operation data of application program in current application program push list judges user clustering, and user clustering is according to pre-
Operation of the sample of users of fixing time to application program obtains, and application program push list is also root corresponding to different user cluster
Sort what is obtained according to the operation data of user, therefore, the new application program push list obtained accordingly can not only meet to use
The individual demand at family, push are also more flexible.
Second embodiment
Referring to Fig. 3, Fig. 3 shows the schematic flow sheet for the content acquisition method that the application second embodiment provides.Under
Face will be explained in detail for the flow shown in Fig. 3, and methods described specifically may comprise steps of：
Step S210：When application program push request is triggered, the target for obtaining the application program push request is used
Family pushes the operation data of the application program in list to current application program.
Step S220：The operation of the application program in list is pushed to the current application program according to the targeted customer
Data, the application program pushed to the current application program in list carry out interest-degree scoring.
Carrying out the specific rules of interest-degree scoring can determine according to different demands, can be entered according to single operation data
Row scoring, such as can be scored according to the number of starts, be scored according to update times, can also be according to several operands
According to being scored, the weight of each operation data can also be configured according to different demands, and the embodiment of the present invention is not to emerging
The specific rules of interesting degree scoring are defined.
Step S230：The interest-degree that the application program in list is pushed according to the current application program scores, Yi Jisuo
State correlation of the application program in application program push list corresponding to each user clustering in current application program push list
Degree scoring, the application program obtained in the current application program push list push in application program corresponding to each user clustering
Cluster correlation degree in list.
The interest-degree that current application program can be pushed to the application program in list scores, and is pushed with current application program
The degree of correlation scoring of application program in list in application program push list corresponding to each user clustering is added, be multiplied or
Weighted sum, the application program in current application program push list is obtained in application program push row corresponding to each user clustering
Cluster correlation degree in table.By taking addition as an example, it is assumed that current application program push list in application program include application program A1,
A2, A3 ..., interest-degree scoring is a1 corresponding to A1, and interest-degree corresponding to A2 scores as a2 ... by that analogy.Application program A1 with
Degree of correlation scoring in application program push list corresponding to user clustering X1 is b1, application program corresponding with user clustering X2
The degree of correlation pushed in list scores as b2 ... by that analogy.So application program A1 is applying journey corresponding to user clustering X1
Cluster correlation degree c11 in sequence push list is a1+b1.
Step S240：Application program in current application program push list applies journey corresponding in each user clustering
Cluster correlation degree in sequence push list, calculate the matching fraction of each user clustering.
Can be by the cluster correlation degree of the application program in the current application program push list for belonging to same user clustering
It is added, obtains the matching fraction of the user clustering.Specifically, current application program can be pushed to the application program point in list
It is not compared with the application program in the application program push list corresponding to each user clustering, finds identical application journey
Sequence, then the cluster correlation degree of these application programs is added, respectively obtains the matching fraction of each user clustering.Such as user
Application program push list includes application program A1, A2, A5 in current application program push list corresponding to cluster X1, uses
Application program push list includes application program A1, A3, A4 in current application program push list corresponding to the cluster X2 of family,
Wherein, cluster correlation degree of the A1 in application program push list corresponding to user clustering X1 is c11, and A2 is in X1 pairs of user clustering
Cluster correlation degree in the application program push list answered is c21, and A5 pushes list in application program corresponding to user clustering X1
In cluster correlation degree be c51, cluster correlation degree of the A1 in application program push list corresponding to user clustering X2 is c12,
Cluster correlation degree of the A3 in application program push list corresponding to user clustering X2 is c32, and A5 is corresponding to user clustering X2
Cluster correlation degree in application program push list is c52, then user clustering X1 matching fraction is c11+c21+c51, is used
Family cluster X2 matching fraction is c12+c32+c52.
Step S250：Selection matching fraction highest user clustering is as the user clustering with the targeted customer.
Step S260：Obtain application program corresponding to the user clustering of the targeted customer and push list.
Step S270：Target is pushed to using acquired application program push list as new application program push list
User.
In the present embodiment, after the matching fraction for calculating each user clustering, matching fraction highest user clustering is made
For the user clustering of targeted customer.Obtained due to the matching fraction of user clustering according to cluster correlation degree, and cluster correlation degree
It is related to push the interest-degree scoring of list to current application program to user again, therefore, can determine which is used by matching fraction
Family cluster is to match highest with targeted customer's personal interest, answering in the application program push list corresponding to the user clustering
It also can more meet the individual demand of targeted customer with program.
3rd embodiment
Fig. 4 is refer to, Fig. 4 shows the structural frames for the application program pusher 400 that the application 3rd embodiment provides
Figure.It will be illustrated below for the structured flowchart shown in Fig. 4, shown application program pusher 400 includes：Data acquisition mould
Block 410, cluster determining module 420, list acquisition module 430 and list pushing module 440.Wherein：
Data acquisition module 410, for when application program push request is triggered, obtaining the application program push please
The targeted customer asked pushes the operation data of the application program in list to current application program；
Determining module 420 is clustered, for pushing answering in list to the current application program according to the targeted customer
With the operation data of program, the user clustering of the targeted customer is determined, the user clustering is according to sample of users to currently should
The operation data that the application program in list is pushed with program carries out cluster analysis acquisition, the corresponding application of each user clustering
Program pushes list；
List acquisition module 430, list is pushed for obtaining application program corresponding to the user clustering of the targeted customer；
List pushing module 440, row are pushed as new application program for acquired application program to be pushed into list
Table is pushed to targeted customer.
Wherein, the user clustering pushes the operation of the application program in list according to sample of users to current application program
Data carry out cluster analysis acquisition, the corresponding application program push list of each user clustering.Count pair of each sample of users
The operation data of each application program；According to the operation data of each application program, determine that each sample user interest degree highest is soft
Part classification, clustering is carried out to sample of users, obtains the user clustering of different characteristic.Can be according to the sample under each user clustering
This user is ranked up to the interest-degree of application program under each user clustering to application program；By under each user clustering, arrange
Sequence pushes list in the application program of top n as application program corresponding to the user clustering.
Further, cluster determining module 420 specifically can be used for according to the targeted customer to the current application journey
The operation data of application program in sequence push list, the application program progress pushed to the current application program in list are emerging
Interesting degree scoring；According to the current application program push list in application program interest-degree score, and it is described currently should
The degree of correlation of the application program in application program push list corresponding to each user clustering pushed with program in list scores, and obtains
The application program in the current application program push list is obtained in application program push list corresponding to each user clustering
Cluster correlation degree；Application program application program push corresponding in each user clustering in current application program push list
Cluster correlation degree in list, calculate the matching fraction of each user clustering；Selection matching fraction highest user clustering as with
The user clustering of the targeted customer.
Further, cluster determining module 420 specifically can be also used for that the current application journey of same user clustering will be belonged to
The cluster correlation degree of application program in sequence push list is added, and obtains the matching fraction of the user clustering.
Further, determining module 420 is clustered specifically to can be also used for pushing the current application program in list
The interest-degree scoring of application program, the application program pushed with the current application program in list are corresponding in each user clustering
The degree of correlation scoring that application program is pushed in list is added or is multiplied, and obtains answering in the current application program push list
With program corresponding to each user clustering application program push list in cluster correlation degree.
Operation data can include user to the searching times of application program, to application program mount message when browsing
Length, download time, whether install, one or more groups in update times, the number of starts, operation duration and evaluating data
Close.
The present embodiment refers to above-mentioned Fig. 1 to the process of the respective function of each Implement of Function Module of content acquisition unit 400
To the content described in embodiment illustrated in fig. 3, here is omitted.
In summary, application program method for pushing, device and the server that the application provides, are pushed when application program
When request is triggered, the operation data of the application program in list is pushed to current application program according to targeted customer, determines mesh
The user clustering of user is marked, then obtains application program push list corresponding to the user clustering of targeted customer, will be acquired
Application program pushes list and is pushed to targeted customer as new application program push list.Because quilt is asked in push new every time
All it is that user clustering is judged to the operation data of the application program in current application program push list according to user during triggering
, and user clustering is obtained according to operation of the scheduled time sample of users to application program, corresponding to different user cluster
Application program push list is also to sort what is obtained according to the operation data of user, therefore, the new application program obtained accordingly
Push list can not only meet the individual demand of user, push also more flexible.
Referring to Fig. 5, based on above-mentioned application program method for pushing, device, the embodiment of the present application also provides a kind of service
Device 200, the server 200 can generally include one or more (one is only shown in figure) processors 202, memory 204,
RF (Radio Frequency, radio frequency) module 206, power module 208.It will appreciated by the skilled person that Fig. 5 institutes
The structure shown is only to illustrate, and it does not cause to limit to the structure of the server 200.For example, the server 200 can also wrap
Include more either less components than shown in Fig. 5 or there is the correspondence different from shown in Fig. 5.
It will appreciated by the skilled person that for the processor 202, every other component belongs to
It is coupled between peripheral hardware, the processor 202 and these peripheral hardwares by multiple Peripheral Interfaces 210.The Peripheral Interface 210 can
Based on following standard implementation：Universal Asynchronous Receive/dispensing device (Universal Asynchronous Receiver/
Transmitter, UART), universal input/output (General Purpose Input Output, GPIO), serial peripheral connect
Mouthful (Serial Peripheral Interface, SPI), internal integrated circuit (Inter-Integrated Circuit,
I2C), but it is not limited to above-mentioned standard.In some instances, the Peripheral Interface 210 can only include bus；In other examples
In, the Peripheral Interface 210 may also include other elements, such as one or more controller.In addition, these controllers can be with
Spun off from the Peripheral Interface 210, and be integrated in the processor 202 or corresponding peripheral hardware in.
The memory 204 can be used for storage software program and module, and the processor 202 is stored in institute by operation
The software program and module in memory 204 are stated, so as to perform various function application and data processing.The memory
204 may include high speed random access memory, may also include nonvolatile memory, such as one or more magnetic storage device, dodge
Deposit or other non-volatile solid state memories.In some instances, the memory 204 can further comprise relative to institute
The remotely located memory of processor 202 is stated, these remote memories can pass through network connection to the server 200.On
The example for stating network includes but is not limited to internet, intranet, LAN, mobile radio communication and combinations thereof.
The RF modules 206 are used to receiving and sending electromagnetic wave, realize the mutual conversion of electromagnetic wave and electric signal, so as to
Communicated with communication network or other equipment.The RF modules 206 may include various existing for performing these functions
Circuit element, for example, antenna, RF transceiver, digital signal processor, encryption/deciphering chip, subscriber identity module
(SIM) card, memory etc..The RF modules 206 can be carried out with various networks such as internet, intranet, wireless network
Communication is communicated by wireless network and other equipment.Above-mentioned wireless network may include cellular telephone networks, wireless
LAN or Metropolitan Area Network (MAN).Above-mentioned wireless network can use various communication standards, agreement and technology, including but not limited to
Global system for mobile communications (Global System for Mobile Communication, GSM), enhanced mobile communication skill
Art (Enhanced Data GSM Environment, EDGE), Wideband CDMA Technology (wideband code
Division multiple access, W-CDMA), CDMA (Code division access, CDMA), time-division
Multiple access technology (time division multiple access, TDMA), adopting wireless fidelity technology (Wireless, Fidelity,
WiFi) (such as American Institute of Electrical and Electronics Engineers's standard IEEE 802.10A, IEEE 802.11b, IEEE802.11g and/
Or IEEE 802.11n), the networking telephone (Voice over internet protocal, VoIP), worldwide interoperability for microwave accesses
(Worldwide Interoperability for Microwave Access, Wi-Max), other be used for mail, IMU
The agreement of news and short message, and any other suitable communications protocol, or even may include that those are not developed currently yet
Agreement.
The power module 208 is used to provide supply of electric power to the processor 202 and other each components.Specifically,
The power module 208 may include power-supply management system, one or more power supplys (such as battery or alternating current), charging circuit,
Power-fail detection circuit, inverter, indicator of the power supply status and other lifes arbitrarily with electric power in the server 200
The component related into, management and distribution.
In the description of this specification, reference term " one embodiment ", " some embodiments ", " example ", " specifically show
The description of example " or " some examples " etc. means specific features, structure, material or the spy for combining the embodiment or example description
Point is contained at least one embodiment or example of the application.In this manual, to the schematic representation of above-mentioned term not
Identical embodiment or example must be directed to.Moreover, specific features, structure, material or the feature of description can be with office
Combined in an appropriate manner in one or more embodiments or example.In addition, in the case of not conflicting, the skill of this area
Art personnel can be tied the different embodiments or example and the feature of different embodiments or example described in this specification
Close and combine.
In addition, term " first ", " second " are only used for describing purpose, and it is not intended that instruction or hint relative importance
Or the implicit quantity for indicating indicated technical characteristic.Thus, define " first ", the feature of " second " can be expressed or
Implicitly include at least one this feature.In the description of the present application, " multiple " are meant that at least two, such as two, three
It is individual etc., unless otherwise specifically defined.
Any process or method described otherwise above description in flow chart or herein is construed as, and represents to include
Module, fragment or the portion of the code of the executable instruction of one or more the step of being used to realize specific logical function or process
Point, and the scope of the preferred embodiment of the application includes other realization, wherein can not press shown or discuss suitable
Sequence, including according to involved function by it is basic simultaneously in the way of or in the opposite order, carry out perform function, this should be by the application
Embodiment person of ordinary skill in the field understood.
Expression or logic and/or step described otherwise above herein in flow charts, for example, being considered use
In the order list for the executable instruction for realizing logic function, may be embodied in any computer-readable medium, for
Instruction execution system, device or equipment (such as computer based system including the system of processor or other can be held from instruction
The system of row system, device or equipment instruction fetch and execute instruction) use, or combine these instruction execution systems, device or set
It is standby and use.For the purpose of this specification, " computer-readable medium " can any can be included, store, communicate, propagate or pass
Defeated program is for instruction execution system, device or equipment or the dress used with reference to these instruction execution systems, device or equipment
Put.The more specifically example (non-exhaustive list) of computer-readable medium includes following：Electricity with one or more wiring
Connecting portion (mobile terminal), portable computer diskette box (magnetic device), random access memory (RAM), read-only storage
(ROM), erasable edit read-only storage (EPROM or flash memory), fiber device, and portable optic disk is read-only deposits
Reservoir (CDROM).In addition, computer-readable medium, which can even is that, to print the paper of described program thereon or other are suitable
Medium, because can then enter edlin, interpretation or if necessary with it for example by carrying out optical scanner to paper or other media
His suitable method is handled electronically to obtain described program, is then stored in computer storage.
It should be appreciated that each several part of the application can be realized with hardware, software, firmware or combinations thereof.Above-mentioned
In embodiment, software that multiple steps or method can be performed in memory and by suitable instruction execution system with storage
Or firmware is realized.If, and in another embodiment, can be with well known in the art for example, realized with hardware
Any one of row technology or their combination are realized：With the logic gates for realizing logic function to data-signal
Discrete logic, have suitable combinational logic gate circuit application specific integrated circuit, programmable gate array (PGA), scene
Programmable gate array (FPGA) etc..
Those skilled in the art are appreciated that to realize all or part of step that above-described embodiment method carries
Suddenly it is that by program the hardware of correlation can be instructed to complete, described program can be stored in a kind of computer-readable storage medium
In matter, the program upon execution, including one or a combination set of the step of embodiment of the method.In addition, in each embodiment of the application
In each functional unit can be integrated in a processing module or unit is individually physically present, can also two
Individual or two or more unit is integrated in a module.Above-mentioned integrated module can both be realized in the form of hardware, also may be used
Realized in the form of using software function module.If the integrated module realized in the form of software function module and as
Independent production marketing in use, can also be stored in a computer read/write memory medium.
Storage medium mentioned above can be read-only storage, disk or CD etc..Although have been shown and retouch above
Embodiments herein is stated, it is to be understood that above-described embodiment is exemplary, it is impossible to be interpreted as the limit to the application
System, one of ordinary skill in the art can be changed to above-described embodiment, change, replace and become within the scope of application
Type.
Finally it should be noted that：Above example is only to illustrate the technical scheme of the application, rather than its limitations；Although
The application is described in detail with reference to the foregoing embodiments, one of ordinary skill in the art is when understanding：It still can be with
Technical scheme described in foregoing embodiments is modified, or equivalent substitution is carried out to which part technical characteristic；And
These modification or replace, do not drive appropriate technical solution essence depart from each embodiment technical scheme of the application spirit and
Scope.
Claims (10)
1. a kind of application program method for pushing, it is characterised in that methods described includes：
When application program push request is triggered, the targeted customer of the application program push request is obtained to current application journey
The operation data of application program in sequence push list；
The operation data of the application program in list is pushed to the current application program according to the targeted customer, it is determined that described
The user clustering of targeted customer, the user clustering push the application program in list according to sample of users to current application program
Operation data carry out cluster analysis acquisition, the corresponding application program push list of each user clustering；
Obtain application program corresponding to the user clustering of the targeted customer and push list；
Targeted customer is pushed to using acquired application program push list as new application program push list.
2. according to the method for claim 1, it is characterised in that it is described according to the targeted customer to the current application journey
The operation data of application program in sequence push list, the user clustering of the targeted customer is determined, including：
The operation data of the application program in list is pushed to the current application program according to the targeted customer, is worked as to described
Application program in preceding application program push list carries out interest-degree scoring；
The interest-degree that the application program in list is pushed according to the current application program scores, and the current application program
The degree of correlation of the application program in application program push list corresponding to each user clustering pushed in list scores, described in acquisition
Cluster phase of the application program in application program push list corresponding to each user clustering in current application program push list
Guan Du；
In application program application program push list corresponding in each user clustering in current application program push list
Cluster correlation degree, calculate the matching fraction of each user clustering；
Selection matching fraction highest user clustering is as the user clustering with the targeted customer.
3. according to the method for claim 2, it is characterised in that the application pushed according to current application program in list
Cluster correlation degree of the program in application program push list corresponding to each user clustering, calculates the matching point of each user clustering
Number, including：
The cluster correlation degree of application program in the current application program push list for belonging to same user clustering is added, obtained
The matching fraction of the user clustering.
4. according to the method for claim 2, it is characterised in that described to be pushed according to the current application program in list
Application program in the interest-degree scoring of application program, and current application program push list is corresponding in each user clustering
Application program push list in degree of correlation scoring, obtain the application program in current application program push list each
Cluster correlation degree in application program push list corresponding to user clustering, including：
The interest-degree that the current application program is pushed to the application program in list scores, and is pushed with the current application program
Degree of correlation scoring of the application program in application program push list corresponding to each user clustering in list is added or is multiplied,
The application program in the current application program push list is obtained in application program push list corresponding to each user clustering
Cluster correlation degree.
5. according to the method for claim 1, it is characterised in that described that application program is pushed in list according to sample of users
Application program operation data carry out cluster analysis obtain user clustering, including：
Count the operation data to each application program of each sample of users；
According to the operation data of each application program, each sample user interest degree highest category of software is determined, to sample of users
Clustering is carried out, obtains the user clustering of different characteristic.
6. according to the method for claim 5, it is characterised in that obtain application program push row corresponding to each user clustering
Table, including：
Interest-degree according to the sample of users under each user clustering to application program, application program is carried out under each user clustering
Sequence；
The application program under each user clustering, to sort in top n is arranged as application program push corresponding to the user clustering
Table.
7. according to the method described in claim 1 to 6 any one, it is characterised in that the operation data is corresponding including user
With the searching times of program, to application program mount message browse duration, download time, whether install, update times, startup
One or more combinations in number, operation duration and evaluating data.
8. a kind of application program pusher, it is characterised in that described device includes：
Data acquisition module, for when application program push request is triggered, obtaining the mesh of the application program push request
Mark the operation data that user pushes the application program in list to current application program；
Determining module is clustered, for pushing the application program in list to the current application program according to the targeted customer
Operation data, determines the user clustering of the targeted customer, and the user clustering pushes away according to sample of users to current application program
The operation data of the application program in list is sent to carry out cluster analysis acquisition, the corresponding application program push of each user clustering
List；
List acquisition module, list is pushed for obtaining application program corresponding to the user clustering of the targeted customer；
List pushing module, it is pushed to for acquired application program to be pushed into list as new application program push list
Targeted customer.
9. a kind of server, it is characterised in that including memory and processor, the memory is couple to the processor, institute
Memory store instruction is stated, the computing device such as claim 1-7 is any when executed by the processor
Method described in.
10. a kind of computer read/write memory medium, it is characterised in that the computer read/write memory medium includes storage
Program, wherein, the method as described in claim any one of 1-7 is performed when described program is run.
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| CN201711260865.1A CN107872535A (en) | 2017-12-04 | 2017-12-04 | Application program method for pushing, device, server and storage medium |
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| CN201711260865.1A CN107872535A (en) | 2017-12-04 | 2017-12-04 | Application program method for pushing, device, server and storage medium |
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Application publication date: 20180403 |