CN107870721B

CN107870721B - Search result display method and device for search result display

Info

Publication number: CN107870721B
Application number: CN201610857564.6A
Authority: CN
Inventors: 陈小帅; 张扬
Original assignee: Beijing Sogou Technology Development Co Ltd
Current assignee: Beijing Sogou Technology Development Co Ltd
Priority date: 2016-09-27
Filing date: 2016-09-27
Publication date: 2022-06-07
Anticipated expiration: 2036-09-27
Also published as: CN107870721A

Abstract

The invention discloses a search result display method, a search result display device and a search result display device, wherein the search result display method comprises the following steps: responding to the operation of inputting a search keyword by a user, and displaying a search result page according to the search keyword; identifying a touch mode of a user on a target search result item in the search result page; and displaying the page content which accords with the search intention of the user in the target page corresponding to the target search result item according to the preset display mode corresponding to the touch control mode. By the method and the device, the efficiency of acquiring the required information by the user by using the search engine can be improved.

Description

Search result display method and device for search result display

Technical Field

The present invention relates to the field of computer technologies, and in particular, to a method and an apparatus for displaying search results.

Background

Currently, a search engine only displays links, titles (titles) and the like of a page when displaying a search result, if a user wants to obtain information required by the user, the user usually needs to open a result page and search for the required information from the result page, but the user cannot directly position a specific position (such as a text paragraph in the middle of the page, a picture at a certain position of the page and the like) in the page according with the search intention of the user after opening the page, so that the user needs to perform secondary search for the required information in the opened page, for example, the user can search in a page browsing manner, the user can also open an information search box in the page, and the user can position the search term in the page by inputting the search term in the information search box, so that the user can conveniently search for the required information from the context containing the search term.

It can be seen that if a user wants to obtain desired information through a search engine, the search result page is usually opened and a second search is performed within the result page, but this way reduces the efficiency of obtaining desired information by the user using the search engine.

Disclosure of Invention

In view of this, embodiments of the present invention mainly provide a search result presentation method and apparatus, and an apparatus for presenting search results, which can improve efficiency of a user obtaining required information by using a search engine.

In one aspect, an embodiment of the present invention provides a search result presentation method, including:

responding to the operation of inputting a search keyword by a user, and displaying a search result page according to the search keyword;

identifying a touch mode of a user on a target search result item in the search result page;

and displaying the page content which accords with the search intention of the user in the target page corresponding to the target search result item according to the preset display mode corresponding to the touch control mode.

Optionally, the presenting of the page content meeting the search intention of the user in the target page corresponding to the target search result item includes:

and creating a first floating window on the search result page, and displaying the page content meeting the search intention of the user in the target page through the first floating window.

and jumping to the target page, and displaying the page content in the target page according with the search intention of the user.

Optionally, the displaying the page content in the target page, which meets the search intention of the user, includes:

positioning a target searching position in the target page, wherein the target searching position points to page content meeting the searching intention of a user in one target page;

and if at least two target search positions are located, displaying the page content pointed by one target search position.

Optionally, the presenting the content of the page pointed by one of the target search locations includes:

sequencing the at least two target searching positions;

and displaying the page content pointed by the target search position with the first rank.

Optionally, the method further includes:

and in response to the operation of switching the target search position by the user, sequentially displaying the page contents pointed by another target search position.

jumping to the target page, and creating a second floating window on the target page;

displaying at least one positioning option through the second floating window;

and responding to the operation of selecting any one positioning option by the user, and displaying the page content which is pointed by the positioning option and accords with the search intention of the user.

and jumping to a result display page, wherein the result display page comprises all page contents meeting the search intention of the user in the target page.

Optionally, the method further includes:

and jumping to the target page and displaying the page content which accords with the search intention of the user in the target page in response to the operation that the user touches any page content which accords with the search intention of the user in the result display page.

Optionally, the method further includes:

and highlighting the content related to the search keyword in the currently displayed page content.

Optionally, the method further includes:

and in response to the operation that the user requests the theme of the target page, creating a third floating window on the search result page, and displaying the theme content of the target page through the third floating window.

On the other hand, an embodiment of the present invention further provides a search result presentation apparatus, including:

a search result page display unit for displaying a search result page according to a search keyword in response to an operation of a user inputting the search keyword;

the touch control mode identification unit is used for identifying a touch control mode of a target search result item in the search result page by a user;

and the page content display unit is used for displaying the page content which accords with the search intention of the user in the target page corresponding to the target search result item according to the preset display mode corresponding to the touch mode.

Optionally, the page content presenting unit includes:

and the first creating module is used for creating a first floating window on the search result page and displaying the page content which accords with the search intention of the user in the target page through the first floating window.

And the content display module is used for displaying the page content meeting the search intention of the user in the target page through the first floating window.

Optionally, the page content presenting unit includes:

the first page jumping module is used for jumping to the target page;

and the content display module is used for displaying the page content which accords with the search intention of the user in the target page.

Optionally, the content presentation module includes:

the position positioning sub-module is used for positioning a target searching position in the target page, and the target searching position points to page content which is in one position in the target page and meets the searching intention of a user;

and the content display sub-module is used for displaying the page content pointed by one target search position if at least two target search positions are located.

Optionally, the content presentation sub-module includes:

the search position ordering submodule is used for ordering the at least two target search positions;

and the first content display sub-module is used for displaying the page content pointed by the first ordered target search position.

Optionally, the content presentation sub-module further includes:

and the position switching submodule is used for responding to the operation of switching the target searching position by the user and sequentially showing the page content pointed by another target searching position.

Optionally, the page content presenting unit includes:

the second page jumping module is used for jumping to the target page;

the second creating module is used for creating a second floating window on the target page and displaying at least one positioning option through the second floating window;

and the content display module is used for responding to the operation of selecting any one of the positioning options by the user and displaying the page content which is pointed by the positioning option and accords with the search intention of the user.

Optionally, the page content presenting unit includes:

and the third page skipping module is used for skipping to a result display page, wherein the result display page comprises all page contents which accord with the search intention of the user in the target page.

Optionally, the page content presenting unit further includes:

and the fourth page skipping module skips to the target page in response to the operation of touching any page content meeting the user search intention in the result display page by the user, and displays the page content meeting the user search intention in the target page.

Optionally, the apparatus further comprises: and the keyword highlighting unit is used for highlighting the content related to the search keyword in the currently displayed page content.

Optionally, the apparatus further comprises: and the theme display unit is used for responding to the operation that the user requests the theme of the target page, creating a third floating window on the search result page, and displaying the theme content of the target page through the third floating window.

In another aspect, an embodiment of the present invention also provides an apparatus for search result presentation, including a memory, and one or more programs, where the one or more programs are stored in the memory, and configured to be executed by one or more processors, where the one or more programs include instructions for:

The search result display method, the search result display device and the search result display device provided by the embodiment of the invention respond to the operation of inputting the search keyword by a user and display the search result page according to the search keyword; identifying a touch mode of a user on a target search result item in the search result page; and displaying the page content which accords with the search intention of the user in the target page corresponding to the target search result item according to the preset display mode corresponding to the touch control mode. Therefore, the information required by the user is automatically displayed through the identification result in the touch manner, and the secondary search of the required information on the result page is not needed like the prior art, so that the efficiency of the user for acquiring the required information by using a search engine can be effectively improved, and the search experience of the user is improved.

Drawings

In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly introduced below, and it is obvious that the drawings in the following description are some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to these drawings without creative efforts.

Fig. 1 is a schematic flowchart of a search result presentation method according to an embodiment of the present invention;

FIG. 2 is a diagram of a search result presentation apparatus according to an embodiment of the present invention;

FIG. 3 is a diagram illustrating an apparatus for search result presentation according to an embodiment of the present invention;

fig. 4 is a schematic structural diagram of a server according to an embodiment of the present invention.

Detailed Description

In order to make the objects, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are some, but not all embodiments of the present invention. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.

The search result presentation method provided in the embodiment of the present invention does not limit the search environment, and for example, may perform a web search through a browser (such as an IE browser, a 360 browser, and the like), or perform a web search through a search engine mobile terminal APP (such as a mobile phone dog search, a mobile phone hundred degrees, and the like), or perform a document search in a professional database (such as a chinese knowledge network, a wan, and the like), or perform a search for information issued by an enterprise in an enterprise intranet, and the like. Assuming that a user searches information in a browser environment, after the user can open the browser and input search information in a search box of the browser, a search engine (server) can search relevant information from the internet according to the search information and return search results to the browser for display according to a certain sequence, at the moment, if the user wants to acquire page content meeting the search intention of the user from a certain search result page, the user can touch the search results by adopting a preset touch method, and different touch modes correspond to different page content display modes, so that after a specific touch mode is identified, relevant content meeting the search intention of the user in a touched result page is directly displayed to the user according to the corresponding display mode. The embodiment of the invention does not need to carry out secondary search of the required information on the result page as in the prior art, and the method of automatically displaying the information required by the user through the identification result of the touch control mode can effectively improve the efficiency of the user for acquiring the required information by using a search engine.

To facilitate understanding of the embodiments of the present invention, the following specifically describes the embodiments of the present invention based on a browser environment.

Referring to fig. 1, a schematic flow chart of a search result presentation method provided in an embodiment of the present invention is shown, where the method includes the following steps:

step 101: and responding to the operation of inputting a search keyword by a user, and displaying a search result page according to the search keyword.

When a user wants to acquire some interested information from the Internet, the user can input related search information in a search box of a browser; the search engine processes the search information input by the user to obtain one or more search keywords, wherein the search keywords can be the whole search information input by the user, words extracted from the whole search information, synonyms of the extracted words and the like, and then the information is searched from the Internet according to the search keywords; the browser then forms a search result page according to the search information returned by the search engine and displays the search result page to the user, wherein the search result page usually contains a certain number of search result items, and each search result item generally contains the content such as the title, the content introduction and/or the link of the webpage corresponding to the search result item.

Step 102: and identifying a touch mode of a user on a target search result item in the search result page.

In this embodiment, for each search result item in the search result page, one search result item selected by the user is referred to as a target search result item, and an electronic device (such as a mobile phone, a tablet, and the like) used by the user to perform information search can identify different touch manners of the user for the target search result item, where different touch manners correspond to different search result content presentation manners, and after a specific touch manner is identified, different search result content presentation manners can be executed according to different touch manners.

Specifically, a plurality of touch manners may be predefined, and when a certain touch manner is defined, different parameters such as touch strength, touch frequency, touch duration, and the like may be specifically defined, and the touch operation of the user is identified according to the parameters, so as to determine which touch manner the current touch operation belongs to. For example, a 3d-touch strength recognition technology may be adopted to recognize the touch strength of the user on the target search result item, the 3d-touch technology includes three sequentially increasing strength levels of light touch, light press, and heavy press, and one of the three may be corresponding to different touch modes.

For example, the touch pattern a may be defined as "a light touch and lasts for 1 second or less", the touch pattern B may be defined as "a light touch and lasts for 1 second or less", the touch pattern C may be defined as "a heavy touch and lasts for 1 second or less", the touch pattern D may be defined as "a heavy touch and lasts for 1 second or less every second, and the touch pattern E may be defined as" a heavy touch and lasts for 1 second or more ", and so on.

Step 103: and displaying the page content which accords with the search intention of the user in the target page corresponding to the target search result item according to the preset display mode corresponding to the touch control mode.

In this embodiment, different search result content display manners may be preset for different touch manners, for example, the preset display manner may be a common display manner, a window display manner, or a page display manner. The user can set the display mode of the browser by himself, namely, set the corresponding relation between a certain touch mode and a certain preset display mode, or adopt the corresponding relation set by default by the browser.

Regarding the above-mentioned common presentation manner, it jumps to the target page corresponding to the target search result item, and presents all the contents of the target page to the user. For example, assuming that the touch manner a corresponds to a common presentation manner, the user may touch the link of the target search result item through the touch manner a, and at this time, directly jump to the target page corresponding to the target search result item, and if the user wants to obtain the desired information from the target page, the page content needs to be searched for twice as in the prior art.

In step 103, if the electronic device used by the user identifies a specific touch manner and the preset presentation manner corresponding to the touch manner is used for presenting the page content meeting the search intention of the user, the search engine will locate the page content meeting the search intention of the user from the target page corresponding to the target search result item according to the search keyword input by the user into the search box, and return the located page content to the browser, so that the browser can directly present the page content in the preset presentation manner corresponding to the current touch manner, without performing secondary search on the target page content as in the prior art.

In this embodiment, step 103 may be implemented by using the above window presentation manner or the above page presentation manner, and neither of the two manners needs to perform secondary search on the page content of the target page. The window display mode can be that contents which are in accordance with the search intention of the user in the target page are displayed to the user in a floating window mode on the upper layer of the search result page; regarding the page display mode, the user can jump to the target page and locate the content meeting the search intention of the user in the target page, so as to directly display the content meeting the search intention of the user to the user.

Four embodiments of step 103 are described below with respect to three different preset display modes (one window display mode, three page display modes):

in a first embodiment, step 103 may comprise: and when the preset display mode is a window display mode, creating a first floating window on the search result page, and displaying the page content which meets the search intention of the user in the target page through the first floating window.

In this embodiment, assuming that the touch manner B corresponds to a window presentation manner, the user may touch the link of the target search result item through the touch manner B, so that the browser initiates a request for presenting the page content in the window presentation manner to the search engine.

After receiving the request, the search engine first locates html tags meeting the user search intention in an html (HyperText Markup Language) file for generating the target page according to search keywords input into a search box by the user, where the html tags correspond to page content meeting the user search intention in the target page, for example, the page content meeting the user search intention may be a certain segment of text or a certain picture in the target page, for example, a certain segment of text including or implying the search keyword, a certain picture having a corresponding relationship with the search keyword, a title or summary information of the target page, and the like, which are not limited herein.

The search engine then returns the located html tags to the browser, and the browser creates a flyover window and renders the parsed page content within the flyover window by parsing the html tags. Therefore, after the user touches the page link corresponding to the target page in the search result page, the information required by the user is directly displayed in the search result page through the floating window in the embodiment, and the user can directly check whether the content of the target page corresponding to the search result item meets the requirement of the user in the search result page without jumping to the target page for secondary search of the required information.

In a second embodiment, step 103 may comprise: and when the preset display mode is the first page display mode, jumping to the target page, and displaying the page content in the target page, which meets the search intention of the user.

In this embodiment, assuming that the touch manner C corresponds to the first page presentation manner, the user may touch the link of the target search result item through the touch manner C, so that the browser initiates a request for presenting the page content in the first page presentation manner to the search engine.

After receiving the request, the search engine first locates html tags meeting the search intention of the user in an html file for generating the target page according to search keywords input into a search box by the user, where the located html tags correspond to page contents meeting the search intention of the user in the target page, for example, the page contents may be a certain segment of text or a certain picture in the target page.

And then, the search engine informs the browser of the positioned html tags, the browser jumps to the target page, and directly displays the page contents corresponding to the html tags in the target page to the user. For example, the display content of the target page may be directly located to the page content corresponding to the html tag, when the html tag includes a plurality of html tags, the page content corresponding to the html tag located at the top in the target page may be located, and the page content corresponding to each html tag is sequentially displayed according to the location of each html tag in the target page; page contents corresponding to html tags in the target page can also be extracted and integrated together to be displayed to a user, and the like, and the specific display mode is not limited herein.

Therefore, after the user touches the page link corresponding to the target page, the embodiment jumps to the target page, and directly locates the page content in the target page according with the search intention of the user for displaying, without performing secondary search of the required information after jumping to the target page.

In the above first and second embodiments of step 103, the presenting of the page content in the target page that meets the user's search intention may include steps a1 and a 2:

step A1: and positioning a target search position in the target page, wherein the target search position points to page content meeting the search intention of the user in one of the target pages.

In this embodiment, after the search engine performs html tag positioning according to the search keyword input by the user, a plurality of target search positions may be positioned from the target page, and the page content corresponding to each target search position is information with high relevance to the search keyword. When there are a plurality of page contents meeting the search intention of the user in the target page, for example, one or more segments of characters and one or more pictures at intervals, each segment of characters and each picture may respectively correspond to one target search position, and it should be noted that this embodiment does not limit the corresponding manner of the target search position and the web page contents.

Step A2: and if at least two target search positions are located, displaying the page content pointed by one target search position.

In this embodiment, when the search engine locates only one target search position from the target page, the browser may directly present the page content corresponding to the target search position; however, when the search engine locates multiple target search positions from the target page, the browser may only present the corresponding page content at one of the target search positions.

Thus, step A2, "reveal the page content pointed to by one of the target search locations," may include steps A21 and A22:

step A21: and sequencing the at least two target searching positions.

For a plurality of target search positions, the target search positions may be sorted according to their front and back positions in the target page. For example, the target search position with the front position is ranked at the front, and the target search position with the rear position is ranked at the rear, or vice versa.

Step A22: and displaying the page content pointed by the target search position with the first rank.

The page content pointed by the target search position ranked first can be displayed according to the ranking result of step a 21. For example, to adapt to the reading habit of the user, the first target search position may be the uppermost position in the target web page among the target search positions.

Further, if there are multiple target search positions, the page content at different target search positions can be switched and displayed by position switching, and therefore, this embodiment may further include: and in response to the operation of switching the target search position by the user, sequentially displaying the page contents pointed by another target search position.

Specifically, if the user wants to browse page content at other target search locations, the user may perform a switching operation. For example, for the window presentation manner in the first embodiment, a user may continuously press the first floating window or an area outside the first floating window with one finger, and perform a sliding operation in the area with the other finger, at this time, the browser may send a request for loading the web content (not loaded) at the next target search position to the search engine, and the browser presents the web content at the next target search position in the first floating window according to a feedback result of the search engine; as for the first page display mode in the second embodiment, the user may continuously press the target page with one finger, and perform a downslide operation on the other finger in the target page, at this time, the browser sends a request for loading the web page content (not loaded) at the next target search position to the search engine, and the browser jumps to the next target search position of the target page for display according to the feedback result of the search engine.

In addition, if the user wants to browse the page content at the target search position that has already been presented, the browser may sort the target search positions in advance and switch according to the sort result sequence, specifically, after determining the sort sequence number of the current target search position, when one finger of the user continuously presses again and the other finger performs a slide-down operation, the browser presents the page content at the target search position of the next sort sequence number, and conversely, when one finger of the user continuously presses again and the other finger performs a slide-up operation, the browser presents the page content at the target search position of the previous sort sequence number.

In the third embodiment, step 103 may include the following steps 1031-1032:

step 1031: and when the preset display mode is a second page display mode, jumping to the target page.

Assuming that the touch manner D corresponds to a second page display manner, the user can touch the link of the target search result item through the touch manner D, and the browser jumps from the search result page to the page start of the target page.

Step 1032: and creating a second floating window on the target page, and displaying at least one positioning option through the second floating window.

After jumping to the target page, listing one or more positioning options in the form of a floating window, where each positioning option specifies page content in the target page that meets the user's search intention, for example, one positioning option may point to a piece of text or a picture. Each positioning option may include information such as location information of the content of the page pointed to by the positioning option, and content attribute (e.g., text or picture).

Further, the method may further include step 1033: and in response to the operation of selecting any one positioning option by the user, displaying the page content which is pointed by the positioning option and meets the search intention of the user.

The user can select one of the positioning options by clicking operation such as tapping, and after the operation is identified, the user can jump to the page content pointed by the positioning option for showing.

Therefore, after the user touches one positioning option, the user can directly jump to the page content which is pointed by the positioning option and meets the search intention of the user in the target page for displaying, and the secondary search of the required information is not needed after the user jumps to the target page.

In a fourth embodiment, step 103 may comprise: and when the preset display mode is a third page display mode, jumping to a result display page, wherein the result display page comprises all page contents which accord with the search intention of the user in the target page.

Specifically, all page contents in the target page, which meet the search intention of the user, are integrated to generate a result display page, and all the page contents are displayed in a page mode.

Assuming that the touch manner E corresponds to a third page presentation manner, the user may touch the link of the target search result item through the touch manner E, the search engine may return an html file for generating the target page to the browser, and the browser may extract all page contents meeting the search intention of the user from the html file, integrate all the extracted page contents into a web page, and present all the extracted page contents to the user in the form of a web page.

Further, after step 103, the method may further include: and jumping to the target page and displaying the page content which accords with the search intention of the user in the target page in response to the operation that the user touches any page content which accords with the search intention of the user in the result display page.

For convenience of description, the present embodiment will refer to a web page, which integrates page contents that meet the user's search intention, as a result presentation page.

When the user touches page content meeting the search intention of the user at a certain position in the result display page in a continuous re-pressing and equal manner, the touched page content is called target content, the browser jumps to the target page from the result display page, the position of the target content is located in the target page, and the target content is displayed in the target page, so that the user can view the context of the target content. The target content may be a text, a sentence, a word, a picture, or the like, which is not limited in this embodiment.

Further, this embodiment may further include: and highlighting the content related to the search keyword in the currently displayed page content. For example, assuming that the search information input by the user in the search box of the browser is "lindane-lanzhou-rang duet", the search engine may obtain search keywords such as "lindane", "lanzhou", "renzhou-duet", "lindane-lanzhou-duet" after performing the segmentation processing on the search information, and when the page content meeting the search intention of the user in the target page is displayed in step 103, the search keywords or the content having a high correlation with the search keywords in the displayed content may be displayed in a color different from other characters or a background color may be added to the search keywords, so that the user may find the search keywords from the displayed content.

Further, the present embodiment may further include: and in response to an operation that a user requests the subject of the target page, creating a third floating window on the search result page, and displaying the subject content of the target page in the third floating window. Specifically, the subject of the target page may be displayed through 3D-Touch operation in this embodiment, for example, the user may continuously press the link of the target search result again on the search result page, the search engine may generate the subject content of the target page through a natural language processing technology, and then display the subject content on the upper layer of the search result page through a floating window, so that the user can quickly know the subject content of the target page without jumping to the target page, and the user can quickly know the page content.

The search result display method provided by the embodiment of the invention responds to the operation of inputting the search keyword by a user and displays a search result page according to the search keyword; identifying a touch mode of a user on a target search result item in the search result page; and displaying the page content which accords with the search intention of the user in the target page corresponding to the target search result item according to the preset display mode corresponding to the touch control mode. Therefore, the information required by the user is automatically displayed through the recognition result in the touch mode, secondary searching of the required information on the result page is not needed like the prior art, the efficiency of the user for obtaining the required information by using the search engine can be effectively improved, and the search experience of the user is improved.

Referring to fig. 2, a schematic diagram of a search result presentation apparatus according to an embodiment of the present invention is shown, where the apparatus 200 includes:

a search result page display unit 201 for displaying a search result page according to a search keyword in response to an operation of a user inputting the search keyword;

a touch manner identification unit 202, configured to identify a touch manner of a user for a target search result item in the search result page;

and the page content display unit 203 is configured to display page content, which meets the search intention of the user, in the target page corresponding to the target search result item according to a preset display mode corresponding to the touch mode.

In a first embodiment, the page content presentation unit 203 includes a first creation module and a content presentation module, where:

the first creating module is used for creating a first floating window on the search result page and displaying the page content in the target page, which meets the search intention of the user, through the first floating window.

In a second embodiment, the page content presentation unit 203 includes a first page jump module and a content presentation module, wherein:

the first page skipping module is used for skipping to the target page;

In the above two embodiments, the content presentation module includes: a position location sub-module and a content presentation sub-module, wherein:

the position positioning sub-module is used for positioning a target searching position in the target page, and the target searching position points to page content which is in accordance with the searching intention of the user in the target page;

Specifically, the content presentation sub-module includes: a search position ordering submodule and a first content display submodule, wherein:

Further, the content presentation sub-module further comprises a position switching sub-module, wherein:

and the position switching submodule is used for responding to the operation of switching the target searching position by the user and sequentially displaying the page content pointed by another target searching position.

In a third embodiment, the page content presentation unit 203 includes a second page skip module, a second creation module, and a content presentation module, where:

the second page skipping module is used for skipping to the target page;

and the content display module is used for responding to the operation of selecting any one positioning option by the user and displaying the page content which is pointed by the positioning option and accords with the search intention of the user.

In a fourth embodiment, the page content presenting unit 203 includes a third page jump module, where:

Further, the page content presentation unit 203 further includes the fourth page jump module, wherein:

Further, the apparatus further comprises: and the keyword highlighting unit is used for highlighting the content related to the search keyword in the currently displayed page content.

Further, the apparatus further comprises: and the theme display unit is used for responding to the operation that the user requests the theme of the target page, creating a third floating window on the search result page, and displaying the theme content of the target page through the third floating window.

Referring to fig. 3, a schematic diagram of an apparatus for displaying search results according to an embodiment of the present invention is shown. For example, the apparatus 300 may be a mobile phone, a computer, a digital broadcast terminal, a messaging device, a game console, a tablet device, a medical device, an exercise device, a personal digital assistant, and the like.

Referring to fig. 3, the apparatus 300 may include one or more of the following components: processing components 302, memory 304, power components 306, multimedia components 308, audio components 310, input/output (I/O) interfaces 312, sensor components 314, and communication components 316.

The processing component 302 generally controls overall operation of the device 300, such as operations associated with display, telephone calls, data communications, camera operations, and recording operations. The processing components 302 may include one or more processors 320 to execute instructions to perform all or a portion of the steps of the methods described above. Further, the processing component 302 can include one or more modules that facilitate interaction between the processing component 302 and other components. For example, the processing component 302 can include a multimedia module to facilitate interaction between the multimedia component 308 and the processing component 302.

The memory 304 is configured to store various types of data to support operations at the device 300. Examples of such data include instructions for any application or method operating on device 300, contact data, phonebook data, messages, pictures, videos, and so forth. The memory 304 may be implemented by any type or combination of volatile or non-volatile memory devices, such as Static Random Access Memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic or optical disks.

The power supply component 306 provides power to the various components of the device 300. The power components 306 may include a power management system, one or more power supplies, and other components associated with generating, managing, and distributing power for the apparatus 300.

The multimedia component 308 includes a screen that provides an output interface between the device 300 and a user. In some embodiments, the screen may include a Liquid Crystal Display (LCD) and a Touch Panel (TP). If the screen includes a touch panel, the screen may be implemented as a touch screen to receive an input signal from a user. The touch panel includes one or more touch sensors to sense touch, slide, and gestures on the touch panel. The touch sensor may not only sense the boundary of a touch or slide action, but also detect the duration and pressure associated with the touch or slide operation. In some embodiments, the multimedia component 308 includes a front facing camera and/or a rear facing camera. The front camera and/or the rear camera may receive external multimedia data when the device 300 is in an operating mode, such as a shooting mode or a video mode. Each front camera and rear camera may be a fixed optical lens system or have a focal length and optical zoom capability.

The audio component 310 is configured to output and/or input audio signals. For example, audio component 310 includes a Microphone (MIC) configured to receive external audio signals when apparatus 300 is in an operating mode, such as a call mode, a recording mode, and a voice recognition mode. The received audio signals may further be stored in the memory 304 or transmitted via the communication component 316. In some embodiments, audio component 510 further includes a speaker for outputting audio signals.

The I/O interface 312 provides an interface between the processing component 302 and peripheral interface modules, which may be keyboards, click wheels, buttons, etc. These buttons may include, but are not limited to: a home button, a volume button, a start button, and a lock button.

The sensor assembly 314 includes one or more sensors for providing various aspects of status assessment for the device 300. For example, sensor assembly 314 may detect an open/closed state of device 300, the relative positioning of components, such as a display and keypad of apparatus 300, the change in position of apparatus 300 or a component of apparatus 300, the presence or absence of user contact with apparatus 300, the orientation or acceleration/deceleration of apparatus 300, and the change in temperature of apparatus 300. Sensor assembly 314 may include a proximity sensor configured to detect the presence of a nearby object without any physical contact. The sensor assembly 314 may also include a light sensor, such as a CMOS or CCD image sensor, for use in imaging applications. In some embodiments, the sensor assembly 314 may also include an acceleration sensor, a gyroscope sensor, a magnetic sensor, a pressure sensor, or a temperature sensor.

The communication component 316 is configured to facilitate wired or wireless communication between the apparatus 300 and other devices. The apparatus 500 may access a wireless network based on a communication standard, such as WiFi, 2G or 3G, or a combination thereof. In an exemplary embodiment, the communication section 316 receives a broadcast signal or broadcast-related information from an external broadcast management system via a broadcast channel. In an exemplary embodiment, the communication component 316 further includes a Near Field Communication (NFC) module to facilitate short-range communications. For example, the NFC module may be implemented based on Radio Frequency Identification (RFID) technology, infrared data association (IrDA) technology, Ultra Wideband (UWB) technology, Bluetooth (BT) technology, and other technologies.

In an exemplary embodiment, the apparatus 300 may be implemented by one or more Application Specific Integrated Circuits (ASICs), Digital Signal Processors (DSPs), Digital Signal Processing Devices (DSPDs), Programmable Logic Devices (PLDs), Field Programmable Gate Arrays (FPGAs), controllers, micro-controllers, microprocessors or other electronic components for performing the above-described methods.

In an exemplary embodiment, embodiments of the invention also provide a non-transitory computer-readable storage medium, such as the memory 304, comprising instructions executable by the processor 320 of the apparatus 300 to perform the above-described method. For example, the non-transitory computer readable storage medium may be a ROM, a Random Access Memory (RAM), a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, and the like.

A non-transitory computer readable storage medium having instructions therein, which when executed by a processor of a mobile terminal, enable the mobile terminal to perform a search result presentation method, the method comprising:

Fig. 4 is a schematic structural diagram of a server in the embodiment of the present invention. The server 1900 may vary widely by configuration or performance and may include one or more Central Processing Units (CPUs) 1922 (e.g., one or more processors) and memory 1932, one or more storage media 1930 (e.g., one or more mass storage devices) storing applications 1942 or data 1944. Memory 1932 and storage medium 1930 can be, among other things, transient or persistent storage. The program stored in the storage medium 1930 may include one or more modules (not shown), each of which may include a series of instructions operating on a server. Still further, a central processor 1922 may be provided in communication with the storage medium 1930 to execute a series of instruction operations in the storage medium 1930 on the server 1900.

The server 1900 may also include one or more power supplies 1926, one or more wired or wireless network interfaces 1950, one or more input-output interfaces 1958, one or more keyboards 1956, and/or one or more operating systems 1941, such as Windows Server, Mac OS XTM, UnixTM, LinuxTM, FreeBSDTM, etc.

As can be seen from the above description of the embodiments, those skilled in the art can clearly understand that all or part of the steps in the above embodiment methods can be implemented by software plus a necessary general hardware platform. Based on such understanding, the technical solution of the present invention may be embodied in the form of a software product, which may be stored in a storage medium, such as a ROM/RAM, a magnetic disk, an optical disk, etc., and includes instructions for causing a computer device (which may be a personal computer, a server, or a network communication device such as a media gateway, etc.) to execute the method according to the embodiments or some parts of the embodiments of the present invention.

It should be noted that, for the apparatuses disclosed in the embodiments, since they correspond to the methods disclosed in the embodiments, the description is relatively simple, and for the relevant points, refer to the description of the method. It should also be noted that, in this document, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other identical elements in a process, method, article, or apparatus that comprises the element.

The previous description of the disclosed embodiments is provided to enable any person skilled in the art to make or use the present invention. Various modifications to these embodiments will be readily apparent to those skilled in the art, and the generic principles defined herein may be applied to other embodiments without departing from the spirit or scope of the invention. Thus, the present invention is not intended to be limited to the embodiments shown herein but is to be accorded the widest scope consistent with the principles and novel features disclosed herein.

Claims

1. A search result presentation method is characterized by comprising the following steps:

identifying a touch mode of a user for a target search result item in the search result page, wherein a preset display mode corresponding to the touch mode is used for displaying page content meeting the search intention of the user;

according to the search keywords, positioning content containing the search keywords and/or content with higher relevance with the search keywords from a target page corresponding to the target search result item, and using the content as page content conforming to the search intention of the user, wherein the page content conforming to the search intention of the user is at least one segment of characters and/or at least one picture;

displaying the page content which accords with the search intention of the user in the target page corresponding to the target search result item according to the preset display mode corresponding to the touch control mode, and specifically comprising the following steps:

skipping to a result display page according to a preset display mode corresponding to the touch mode E, wherein the result display page is a webpage obtained by returning an html file of the target page to a browser by a search engine, extracting all characters and/or pictures which accord with the search intention of the user from the html file by the browser and integrating all the extracted characters and/or pictures into one webpage; and the touch control mode E is continuously pressed for more than 1 second.

2. The method according to claim 1, wherein the displaying, according to a preset display mode corresponding to the touch mode, page content meeting a user search intention in a target page corresponding to the target search result item includes:

according to a preset display mode corresponding to the touch mode B, a first floating window is created on the search result page, and page content meeting the search intention of the user in the target page is displayed through the first floating window; the touch control mode B is a light press and lasts for less than 1 second.

3. The method according to claim 1, wherein the displaying, according to a preset display mode corresponding to the touch mode, page content meeting a user search intention in a target page corresponding to the target search result item includes:

skipping to the target page according to a preset display mode corresponding to the touch mode C, and displaying page content in the target page, wherein the page content meets the search intention of the user; and the touch control mode C is a re-pressing mode within 1 second.

4. The method according to claim 3, wherein the presenting the page content of the target page that meets the user's search intention comprises:

positioning a target search position in the target page, wherein the target search position points to page content meeting the search intention of a user in the target page;

5. The method of claim 4, wherein the presenting the content of the page pointed to by one of the target search locations comprises:

sequencing the at least two target search positions;

6. The method of claim 5, further comprising:

7. The method according to claim 1, wherein the displaying, according to a preset display mode corresponding to the touch mode, page content meeting a user search intention in a target page corresponding to the target search result item includes:

skipping to the target page according to a preset display mode corresponding to a touch mode D, and creating a second floating window on the target page, wherein the touch mode D is pressed again for two times and lasts for less than 1 second every time;

displaying at least one positioning option through the second floating window;

8. The method of claim 1, further comprising:

9. The method of claim 1, further comprising:

10. The method of claim 1, further comprising:

11. A search result presentation apparatus, comprising:

the touch control mode identification unit is used for identifying a touch control mode of a user on a target search result item in the search result page, and a preset display mode corresponding to the touch control mode is used for displaying page content meeting the search intention of the user;

the page content positioning unit is used for positioning content containing the search keyword from a target page corresponding to the target search result item according to the search keyword, and/or content with higher relevance with the search keyword is used as page content conforming to the search intention of the user, and the page content conforming to the search intention of the user comprises at least one section of characters and/or at least one picture;

the page content display unit is used for displaying the page content which accords with the search intention of the user in the target page corresponding to the target search result item according to the preset display mode corresponding to the touch mode; the page content presentation unit includes:

the third page skipping module is used for skipping to a result display page according to a preset display mode corresponding to the touch mode E, the result display page is a webpage obtained by returning an html file of the target page to the browser by a search engine, extracting all characters and/or pictures which accord with the search intention of the user from the html file by the browser and integrating all the extracted characters and/or pictures into one webpage; and the touch control mode E is continuously pressed for more than 1 second.

12. The apparatus of claim 11, wherein the page content presentation unit comprises:

the first creating module is used for creating a first floating window on the search result page according to a preset display mode corresponding to the touch mode B, and displaying the page content meeting the search intention of the user in the target page through the first floating window; the touch control mode B is a light press and lasts for less than 1 second;

13. The apparatus of claim 11, wherein the page content presentation unit comprises:

the first page skipping module is used for skipping to the target page according to a preset display mode corresponding to the touch mode C; the touch control mode C is a re-pressing mode and lasts for less than 1 second;

14. The apparatus of claim 13, wherein the content presentation module comprises:

15. The apparatus of claim 14, wherein the content presentation sub-module comprises:

16. The apparatus of claim 15, wherein the content presentation sub-module further comprises:

17. The apparatus of claim 11, wherein the page content presentation unit comprises:

the second page skipping module is used for skipping to the target page according to a preset display mode corresponding to a touch mode D, wherein the touch mode D is pressed again for two times and lasts for within 1 second every time;

18. The apparatus of claim 11, wherein the page content presentation unit further comprises:

19. The apparatus of claim 11, further comprising: and the keyword highlighting unit is used for highlighting the content related to the search keyword in the currently displayed page content.

20. The apparatus of claim 11, further comprising: and the theme display unit is used for responding to the operation that the user requests the theme of the target page, creating a third floating window on the search result page, and displaying the theme content of the target page through the third floating window.

21. An apparatus for search result presentation comprising a memory, and one or more programs, wherein the one or more programs are stored in the memory and configured for execution by one or more processors, the one or more programs including instructions for:

22. A computer-readable storage medium, wherein instructions in the storage medium, when executed by a processor of an electronic device, enable the electronic device to perform the search result presentation method of any of method claims 1-10.