CN107818046B - A/B test method and device for application program page - Google Patents
A/B test method and device for application program page Download PDFInfo
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Abstract
The invention provides an A/B testing method and device for an application program page. The method comprises the following steps: the method comprises the steps of obtaining an original jump protocol, wherein the original jump protocol comprises an A/B test identification, inquiring whether the A/B test routing table has an identification which is the same as the A/B test identification, jumping to a first page according to the jump protocol corresponding to the A/B test identification in the A/B test routing table, and jumping to a second page according to the original jump protocol. Thus, the A/B test of the APP page is realized.
Description
Technical Field
The invention relates to the technical field of communication, in particular to an A/B testing method and device for an application program page.
Background
With the increasing development and growth of mobile internet, various mobile Applications (APPs) come into the spotlight, and how to measure the feasibility of a new APP becomes a topic of increasing concern. In the page design of APP, selection of a plurality of design schemes, such as color use of buttons in a page, font size setting of a caption, position setting of the caption, and the like, is often faced, and an a/B Test (Test) method of APP pages is a method for comparing and selecting the quality of the design schemes.
For design purposes, the a/B test of the APP page is to make two test pages for a target page and deploy the two test pages, such as an a test page and a B test page, where button colors, button sizes, font sizes of titles, and picture sizes of the a test page and the B test page are different. In the using process of a user, enabling a part of users to use the A test page, enabling another part of users to use the B test page, collecting the using data of the users, determining the page which is more in line with the design target or is closer to the result required by the test in the test pages as a target page by analyzing the using data of the users, and finally popularizing the determined target page.
However, there is no effective solution for A/B testing of APP pages.
Disclosure of Invention
The invention provides an A/B test method and device for an application program page, which aim to solve the problem of how to perform A/B test on an APP page.
In a first aspect, the present invention provides a method for testing an application page a/B, including:
acquiring an original jump protocol, wherein the original jump protocol comprises an original jump protocol carrying an A/B test identifier, and the jump protocol is an APP internal page jump rule;
inquiring whether the A/B test routing table has the same identifier as the A/B test identifier;
and if so, jumping to a first page according to a jump protocol corresponding to the A/B test identification in the A/B test routing table, otherwise, jumping to a second page according to the original jump protocol, wherein the A/B test routing table comprises different corresponding relations between the A/B test identification and the jump protocol, and the first page and the second page are two different test pages.
Optionally, before acquiring the jump protocol, the method further includes:
after detecting an APP starting instruction triggered by a user, sending current user characteristic information to a server, wherein the user characteristic information is used for representing user categories;
and receiving the A/B test routing table issued by the server according to the current user characteristic information.
Optionally, the original jump protocol is a jump protocol of a client control, or,
the original jump protocol is a jump protocol of a control sent by a server, or,
the original jump protocol is a jump protocol issued by the server according to a network request initiated by the client.
Optionally, if the original jump protocol is a jump protocol of a client control, before acquiring the jump protocol, the method further includes:
and adding an A/B test identifier in the original jump protocol.
By the implementation mode, the page A/B test can be performed on the client control.
Optionally, if the original jump protocol is a jump protocol of a control sent by a server, the a/B test identifier is an identifier added by the server when the server sends the original jump protocol.
Through the implementation mode, for the control sent by the server, the A/B test mark can be added in the jump protocol corresponding to the jump behavior of the control by the server, so that the A/B test scheme can be dynamically carried out under the condition that the client does not participate in scheme making.
Optionally, the original skip protocol is a skip protocol issued by the server according to a network request initiated by the client, and the a/B test identifier is an identifier added when the server receives the network request sent by the client and sends the original skip protocol to the client.
By the implementation mode, for the network request initiated by the client, the server can add the A/B test identifier in the jump protocol corresponding to the network request initiated by the client, so that the A/B test of the network request initiated by the client can be realized, and the range and the flexibility of the A/B test of the APP page are improved.
In a second aspect, the present invention provides an apparatus for testing an application page a/B, comprising:
the system comprises an acquisition module, a processing module and a display module, wherein the acquisition module is used for acquiring an original jump protocol, the original jump protocol comprises an original jump protocol carrying an A/B test identifier, and the jump protocol is an APP internal page jump rule;
the query module is used for querying whether the A/B test routing table has the identifier which is the same as the A/B test identifier;
the processing module is used for jumping to a first page according to a jump protocol corresponding to the A/B test identification in the A/B test routing table when the A/B test routing table is inquired to have the identification which is the same as the A/B test identification, and jumping to a second page according to the original jump protocol when the A/B test routing table is inquired to have no identification which is the same as the A/B test identification, the A/B test routing table comprises different corresponding relations between the A/B test identification and the jump protocol, and the first page and the second page are two different test pages.
Optionally, the method further includes:
the device comprises a sending module, a judging module and a judging module, wherein the sending module is used for sending current user characteristic information to a server after detecting an APP starting instruction triggered by a user, and the user characteristic information is used for representing the category of the user;
the acquisition module is further configured to:
and receiving the A/B test routing table issued by the server according to the current user characteristic information.
Optionally, the original jump protocol is a jump protocol of a client control, or,
the original jump protocol is a jump protocol of a control sent by a server, or,
the original jump protocol is a jump protocol issued by the server according to a network request initiated by the client.
Optionally, if the original jump protocol is a jump protocol of the client control, the processing module is further configured to:
before the acquisition module acquires the original jump protocol, adding an A/B test identifier in the original jump protocol.
Optionally, if the original jump protocol is a jump protocol of a control sent by a server, the a/B test identifier is an identifier added by the server when the server sends the original jump protocol.
Optionally, if the original skip protocol is a skip protocol issued by the server according to a network request initiated by the client, the a/B test identifier is an identifier added when the server receives the network request sent by the client and sends the original skip protocol to the client.
The beneficial effects of the a/B testing apparatus for APP pages provided by the second aspect and the possible embodiments of the second aspect may refer to the beneficial effects brought by the possible embodiments of the first aspect and the first aspect, and are not described herein again.
The A/B test method and the device for the application program page provided by the invention have the advantages that the A/B test identification is added in the original jump protocol, the corresponding relation between the A/B test identification and the new jump protocol is stored in the A/B test routing table, after the original jump protocol is obtained, whether the identification which is the same as the A/B test identification in the original jump protocol exists in the A/B test routing table or not is inquired, if so, the A/B test routing table jumps to the first page according to the jump protocol which is corresponding to the A/B test identification in the A/B test routing table, if not, the A/B test routing table jumps to the second page according to the original jump protocol, and the first page and the second page are two different test pages, so that the A/B test of the APP page is realized.
Drawings
In order to clearly illustrate the technical solutions of the present invention or the prior art, the drawings needed to be used in the description of the embodiments or the prior art will be briefly introduced below, and it is obvious that the drawings in the following description are some embodiments of the present invention, and those skilled in the art can also obtain other drawings according to the drawings without inventive labor.
FIG. 1 is a flowchart of an embodiment of an A/B testing method for an APP page provided in the present invention;
FIG. 2 is a flowchart of an embodiment of an A/B testing method for another APP page provided in the present invention;
FIG. 3 is a diagram of a home page of APP;
FIG. 4 is a flowchart of an embodiment of an A/B testing method for another APP page provided in the present invention;
FIG. 5 is a schematic structural diagram of an embodiment of an A/B testing apparatus for an APP page provided in the present invention;
FIG. 6 is a schematic structural diagram of an alternative A/B testing apparatus for APP pages provided in the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the present invention clearer, the technical solutions of the present invention will be clearly and completely described below with reference to the accompanying drawings, and it is obvious that the described embodiments are some, but not all embodiments of the present invention. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
The terms "first" and "second," and the like in the description and claims of the present invention and in the drawings, are used for distinguishing between different objects and not for describing a particular order.
Some terms used in the present invention will be explained below to facilitate understanding by those skilled in the art.
1. Electronic devices, including but not limited to Mobile Stations (MS), Mobile terminals (Mobile Terminal), Mobile phones (Mobile Telephone), Mobile phones (handset), portable devices (portable equipment), etc., may communicate with one or more core networks via a Radio Access Network (RAN), for example, the electronic devices may be Mobile phones (or "cellular" phones), computers with wireless communication functions, etc., and the electronic devices may also be portable, pocket, hand-held, computer-embedded or vehicle-mounted Mobile devices or devices.
2. The APP is a third-party application program on the electronic device, and is also called a client, for example, the online shopping APP includes a mobile phone treasure, a kyoto shopping mall, an in-place network and the like, the local service APP includes a public comment, a home network and the like, and also includes other financing APPs, searching APPs and the like.
3. The control is a package of data and view, the control can have its own attribute and method, the attribute is a simple visitor of the control data, the method is some simple and visible functions of the control, and the control can be divided into a user interface control, a report control, a bar code control and the like.
4. The client control runs on the client and can process some transactions by itself, for example, each view button arranged on an APP page is a client control, and when the view button is clicked, page jump occurs. Colloquially, a client control refers to a control that can be displayed on a client without requiring a network.
5. The system comprises a control sent by a server, wherein the control sent by the server runs at a server end, the control can analyze hypertext markup language (html) codes according to different browsers, and the control sent by the server cannot be displayed on a client end when the control is not connected to a network in popular saying.
6. The jump protocol is a rule for jumping pages inside the APP, for example, a home page of the APP has title buttons corresponding to a plurality of subclass pages, and after a user clicks the title button corresponding to a certain subclass page, the page jumps, and the jump protocol is "jump to the first page".
7. The network request refers to a network request sent to the server by a user by clicking a button on the electronic device, for example, after inputting a keyword into a search box, the corresponding content is clicked, that is, the client initiates the network request to the server.
The A/B test method and the device of the APP page provided by the invention can be applied to the page design of the APP in the electronic equipment, are used for comparing and selecting the advantages and disadvantages of the page design scheme, can carry out the page A/B test on the client control, can also carry out the page A/B test on the control issued by the server and the network request initiated by the client, and improve the range and the flexibility of the A/B test of the APP page. The technical scheme of the invention is explained in detail in the following with the accompanying drawings.
It should be noted that, in the embodiment of the present invention, the a/B testing method for the APP page provided by the present invention is implemented through communication between the electronic device where the client is located and the server.
Fig. 1 is a flowchart of an embodiment of an a/B testing method for an APP page provided by the present invention, where an execution subject in the embodiment may be a client, as shown in fig. 1, the method of the embodiment may include:
s101, obtaining an original jump protocol, wherein the original jump protocol comprises an A/B test identifier.
The original jump protocol is a jump protocol of a client control, a jump protocol of a control issued by a server or a jump protocol issued by the server according to a network request initiated by the client, and the jump protocol of the client control or the jump protocol of the control issued by the server is stored in the local part of the client. Specifically, when the original jump protocol is the jump protocol of a client control, and a client detects that a user clicks a certain client control, the original jump protocol corresponding to the client control is locally acquired from the client; when the original jump protocol is the jump protocol of the control issued by the server, the jump protocol of the control issued by the server is stored by the server issued to the client in advance, and when the client detects that a user clicks the control issued by a certain server, the original jump protocol corresponding to the control issued by the server is locally obtained from the client. When the original jump protocol is a jump protocol issued by the server according to a network request initiated by the client, the client receives the original jump protocol issued by the server, specifically, a user clicks a button on the electronic device, for example, clicks corresponding content after inputting a keyword into a search box, that is, the client initiates the network request to the server, and the server sends the original jump protocol to the client when receiving the network request sent by the client. The jump protocol is a rule for jumping to an APP internal page, for example, a home page of the APP has title buttons corresponding to a plurality of subclass pages, after a user clicks the title button corresponding to a certain subclass page, the subclass page stores two test pages (a first page and a second page, where the first page and the second page may differ in button color, button size, font size of a title, size of a picture, and the like), and page jump is performed, and the jump protocol is, for example, "jump to the first page".
Optionally, if the original jump protocol is a jump protocol of the client control, further, the method of this embodiment, before obtaining the original jump protocol, further includes:
and adding an A/B test identifier in the original jump protocol.
By the method, the page A/B test can be performed on the client control.
That is, for the jump protocol of the client control, the client adds an a/B test identifier in the jump protocol, and if the added a/B test identifier is: ABTest ═ iAmNative'.
Optionally, when the original jump protocol is a jump protocol of a control sent by the server, the a/B test identifier is an identifier added by the server when the original jump protocol is sent by the server. That is, for the control issued by the Server (Server), the Server adds an A/B test identifier in the jump protocol of the issued control, and if the added A/B test identifier is: ABTest ═ iAm Server'. By the mode, for the control sent by the server, the A/B test mark can be added in the jump protocol corresponding to the jump behavior of the control by the server, so that the A/B test scheme can be dynamically carried out under the condition that the client does not participate in scheme making.
Optionally, when the original jump protocol is a jump protocol issued by the server according to a network request initiated by the client, the a/B test identifier is an identifier added when the server sends the original jump protocol to the client when receiving the network request sent by the client. Specifically, after receiving a network request sent by a client, a server adds an a/B test identifier to an original jump protocol corresponding to the network request sent to the client, where the added a/B test identifier is: ABTest ═ iAmServerAction'. By the mode, the A/B test can be related to the behavior for initiating the network request, and the A/B test can be carried out as long as the behaviors initiate a jump protocol, so that the latitude of the A/B test can be promoted to the behavior capable of initiating the network request from the control, and the range and the flexibility of the A/B test of the APP page are improved.
S102, inquiring whether the A/B test routing table has the same identifier as the A/B test identifier.
Wherein, the a/B test routing table includes corresponding relations between different a/B test identifiers and the jump protocol, and taking the a/B test identifier in the above example as an example, table one shows an example of a corresponding relation between an a/B test identifier and a jump protocol, as shown in table one below:
watch 1
| A/B test identification | Jump protocol |
| iAmNative | Jump to the first page |
| iAm Server | Jump to the first page |
| iAmServerAction | Jump to the first page |
In an optional implementation manner, the a/B test routing table is issued by the server according to the current user feature information, and at this time, before receiving the original hop protocol, the method further includes:
and after detecting an APP starting instruction triggered by a user, sending current user characteristic information to a server, wherein the user characteristic information is used for representing the user category.
And receiving an A/B test routing table issued by the server according to the current user characteristic information.
The current user refers to a user who uses the APP currently, the client acquires user characteristic information through the electronic equipment, and the client sends the current user characteristic information to the server after detecting an APP starting instruction triggered by the user. Optionally, the user characteristic information is, for example, geographical location information of the user or user age information. When the user characteristic information is user age information, the client may send registration information of the user to the server, where the registration information of the user may include basic information of the user, such as user age information. For example, a home page of an APP has title buttons corresponding to a plurality of subclass pages, after a user clicks the title button corresponding to a certain subclass page, two test pages, namely a first page and a second page, are stored in the subclass page, the first page and the second page may be different in button color, button size, font size of a title, size of a picture and the like, in an a/B test process, a part of users use the first page, the other part of users use the second page, the users using the first page or the second page are distinguished through user characteristic information, when the user characteristic information is the geographical location information of the users, all the users can be divided into two areas according to the geographical location information, the users belonging to the first area use the first page, and the users belonging to the second area use the second page; or, when the user characteristic information is the user age information, all users may be divided into two types of users according to the user age information, for example, the user aged 50 is used as a boundary, the user aged 50 or older uses the first page, and the user aged 50 or younger uses the second page, and the user characteristic information may also be other information that can distinguish the users, which is not limited in this embodiment. For example, for the client control, if it is determined to use the original jump protocol according to the user feature information, the a/B test routing table does not have a corresponding a/B test identifier and jump protocol.
Specifically, after the a/B test routing table is obtained, whether the a/B test routing table has the identifier same as the a/B test identifier is inquired, and if so, that is, the a/B test routing table has the identifier same as the a/B test identifier, S103 is executed; if not, that is, the a/B test routing table does not have the identifier identical to the a/B test identifier, then S104 is executed.
It should be noted that the a/B test routing table is pre-stored in the server, and the corresponding a/B test routing table may be stored according to the user feature information, that is, different types of users correspondingly store different a/B test routing tables, and the a/B test identifiers in the a/B test routing table are respectively corresponding to the same a/B test identifiers carried in the three optional original skip protocols, that is, the client and the server add the a/B test identifiers according to the preset rule for adding the identifiers. For example, the client adds an a/B test identifier 'iAmNative' for the jump protocol of the client control, the Server adds an a/B test identifier 'iAm Server' for the jump protocol of the control delivered by the Server, the Server adds an a/B test identifier 'iamserver' for the jump protocol corresponding to the network request initiated by the client, and for a certain class of users, if a certain original jump protocol is to be changed, the corresponding identifier and a new jump protocol are stored in the a/B test routing table.
S103, jumping to a first page according to a jump protocol corresponding to the A/B test identification in the A/B test routing table.
And S104, jumping to a second page according to the original jump protocol.
The first page and the second page are two different test pages.
In the a/B testing method for APP pages provided in this embodiment, an a/B test identifier is added to an original jump protocol, a corresponding relationship between the a/B test identifier and a new jump protocol is stored in an a/B test routing table, after the original jump protocol is received, whether an identifier identical to the a/B test identifier in the original jump protocol exists in the a/B test routing table is queried, if so, a first page is jumped to according to a jump protocol corresponding to the a/B test identifier in the a/B test routing table, and if not, a second page is jumped to according to the original jump protocol, where the first page and the second page are two different test pages, so that an a/B test of the APP page is implemented, and an a/B test of the APP page is implemented.
The following describes the technical solution of the embodiment of the method shown in fig. 1 in detail by using a specific embodiment.
Fig. 2 is a flowchart of another embodiment of an a/B testing method for an APP page provided in the present invention, where the present embodiment takes a jump protocol in which an original jump protocol is a client control or a jump protocol for a control issued by a server as an example, as shown in fig. 2, the method of the present embodiment may include:
s201, after detecting an APP starting instruction triggered by a user, a client sends current user characteristic information to a server, wherein the user characteristic information is used for representing user categories.
S202, the server issues an A/B test routing table to the client according to the current user characteristic information.
The current user refers to a user currently using the APP, the user characteristic information is, for example, geographical location information of the user, for users with different user characteristic information, the a/B test routing tables issued by the server are different, and the a/B test routing table stores the corresponding relationship between the a/B test identifier and the skip protocol, as shown in table one in the above embodiment. Optionally, when the APP is started for the first time, the server issues the a/B test routing table to the client, and the client stores the a/B test routing table, and does not need to issue the a/B test routing table again in subsequent use.
S203, when the client detects that the user clicks the client control or the control issued by the server, the client locally acquires an original jump protocol from the client, wherein the original jump protocol is a corresponding client control jump protocol or a jump protocol of the control issued by the server, and the original jump protocol comprises an A/B test mark.
Specifically, for the jump protocol of the client control, the client adds an A/B test identifier in the jump protocol, and the client adds the A/B test identifier in the original jump protocol before acquiring the original jump protocol. For example, the added A/B test is identified as: ABTest ═ iAmNative'.
For a control sent by a server, the server adds an a/B test identifier in a jump protocol for sending the control, and the server sends the jump protocol to a client at the same time when sending the control, for example, the added a/B test identifier is: ABTest ═ iAm Server'.
Taking a certain APP interface as an example, fig. 3 is a schematic diagram of an APP home page, where views corresponding to "home page", "find", "publish", and "my" are client controls, views corresponding to each title on the home page are all controls issued by the client controls or the server, after a user clicks a view button corresponding to a certain title, a page jumps to a next page, the next page can be normally displayed when the next page is not connected to the network, the view button corresponding to the title is a client control, the next page cannot be normally displayed when the next page is not connected to the network, the view button corresponding to the title is a control issued by the server, and the user clicks a view button corresponding to any title on the home page, and the page jumps. For example, each of the "home page", "discovery", "issue" and "my" corresponds to a page, and a user clicks any one of the view buttons of the "home page", "discovery", "issue" and "my" to cause page jump, and the page jump protocols between the "home page", "discovery", "issue" and "my" are all jump protocols of the client control. A user clicks a view button corresponding to any title in a page shown in the figure 3, after the client detects that the user clicks the view button, if the view button corresponding to the title is a client control, the client sends an original jump protocol to the client; and if the view button corresponding to the title is a control issued by the server, the client sends an original jump protocol to the client.
S204, the client inquires whether the A/B test routing table has the same identifier as the A/B test identifier.
If yes, go to S205; if not, go to S206.
S205, the client jumps to the first page according to the jump protocol corresponding to the A/B test identification in the A/B test routing table.
S206, the client jumps to the second page according to the original jump protocol.
The first page and the second page are two different test pages.
Fig. 4 is a flowchart of another embodiment of an a/B testing method for an APP page provided in the present invention, where an original jump protocol is taken as an example of a jump protocol that is issued by a server according to a network request initiated by a client, as shown in fig. 4, the method of this embodiment may include:
s301, after detecting an APP starting instruction triggered by a user, the client sends current user characteristic information to the server, wherein the user characteristic information is used for representing user categories.
S302, the server issues an A/B test routing table to the client according to the current user characteristic information.
Optionally, when the APP is started for the first time, the server issues the a/B test routing table to the client, and the client stores the a/B test routing table, and does not need to issue the a/B test routing table again in subsequent use.
S303, the client detects that the user clicks one view button on the electronic equipment, and initiates a network request to the server.
S304, when the server receives the network request sent by the client, the server sends an original jump protocol to the client.
After the client acquires the original jump protocol, the client executes the processes from S305 to S307, and the processes from S305 to S307 are the same as those from S204 to S206, which are not described herein again.
Fig. 5 is a schematic structural diagram of an embodiment of an apparatus for testing an APP page a/B provided by the present invention, and as shown in fig. 5, the apparatus of this embodiment may include: an acquisition module 11, a query module 12 and a processing module 13, wherein,
the obtaining module 11 is configured to obtain an original jump protocol, where the original jump protocol includes an original jump protocol carrying an a/B test identifier, the original jump protocol is a jump protocol of a client control, and the jump protocol is an APP internal page jump rule.
The query module 12 is used to query whether the a/B test routing table has the same identifier as the a/B test identifier.
The processing module 13 is configured to jump to a first page according to a jump protocol corresponding to the a/B test identifier in the a/B test routing table when it is found that the identifier that is the same as the a/B test identifier exists in the a/B test routing table, jump to a second page according to an original jump protocol when it is found that the identifier that is the same as the a/B test identifier does not exist in the a/B test routing table, where the a/B test routing table includes different correspondence relationships between the a/B test identifier and the jump protocol, and the first page and the second page are two different test pages.
The apparatus of this embodiment may be used to implement the technical solution of the method embodiment shown in fig. 1, and the implementation principle thereof is similar, which is not described herein again.
In the a/B testing apparatus for APP pages provided in this embodiment, an a/B test identifier is added to an original jump protocol, a corresponding relationship between the a/B test identifier and a new jump protocol is stored in an a/B test routing table, after the original jump protocol is obtained, whether an identifier that is the same as the a/B test identifier carried by the original jump protocol included in the jump protocol exists in the a/B test routing table is queried, if so, a jump is performed to a first page according to the jump protocol corresponding to the a/B test identifier in the a/B test routing table, and if not, a jump is performed to a second page according to the original jump protocol, where the first page and the second page are two test pages, thereby implementing an a/B test of the APP page.
Fig. 6 is a schematic structural diagram of another apparatus for testing an APP page a/B provided by the present invention, as shown in fig. 6, the apparatus of this embodiment may further include, on the basis shown in fig. 5:
and the sending module 14, the sending module 14 is configured to send current user feature information to the server after detecting an APP start instruction triggered by the user, where the user feature information is used to characterize the user category.
Wherein, the obtaining module 11 is further configured to:
and receiving an A/B test routing table issued by the server according to the current user characteristic information.
Optionally, the original skip protocol is a skip protocol of a control of the client, or the original skip protocol is a skip protocol of a control issued by the server, or the original skip protocol is a skip protocol issued by the server according to a network request initiated by the client.
Optionally, if the original jump protocol is a jump protocol of the client control, the processing module 13 is further configured to: before the acquisition module 11 receives the original jump protocol, an A/B test identifier is added to the original jump protocol.
Optionally, if the original jump protocol is a jump protocol of a control sent by the server, the a/B test identifier is an identifier added by the server when the original jump protocol is sent by the server.
Optionally, if the original jump protocol is a jump protocol issued by the server according to the network request initiated by the client, the a/B test identifier is an identifier added when the server receives the network request sent by the client and sends the original jump protocol to the client.
In this embodiment, the original jump protocol may be a jump protocol of a client control, or a jump protocol of a control issued by the server, or a jump protocol issued by the server according to a network request initiated by the client, so that not only can a page a/B test be performed on the client control, but also a page a/B test can be performed on the control issued by the server and the network request initiated by the client, thereby improving the range and flexibility of the a/B test of the APP page.
In the present invention, the functional modules may be divided according to the above method examples, for example, each functional module may be divided corresponding to each function, or two or more functions may be integrated into one processing module. The integrated module can be realized in a hardware mode, and can also be realized in a software functional module mode. It should be noted that the division of the modules in the embodiments of the present application is schematic, and is only one division of logic functions, and there may be another division manner in actual implementation.
Those of ordinary skill in the art will understand that: all or a portion of the steps of implementing the above-described method embodiments may be performed by hardware associated with program instructions. The program may be stored in a computer-readable storage medium. When executed, the program performs steps comprising the method embodiments described above; and the aforementioned storage medium includes: various media that can store program codes, such as ROM, RAM, magnetic or optical disks.
Finally, it should be noted that: the above embodiments are only used to illustrate the technical solution of the present invention, and not to limit the same; while the invention has been described in detail and with reference to the foregoing embodiments, it will be understood by those skilled in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some or all of the technical features may be equivalently replaced; and the modifications or the substitutions do not make the essence of the corresponding technical solutions depart from the scope of the technical solutions of the embodiments of the present invention.
Claims (2)
1. A/B test method of an application program APP page is characterized by comprising the following steps:
acquiring an original jump protocol, wherein the original jump protocol comprises an A/B test identifier, and the jump protocol is an APP internal page jump rule;
inquiring whether the A/B test routing table has the same identifier as the A/B test identifier;
if yes, jumping to a first page according to a jump protocol corresponding to the A/B test identification in the A/B test routing table, and if not, jumping to a second page according to the original jump protocol, wherein the A/B test routing table comprises different corresponding relations between the A/B test identification and the jump protocol, and the first page and the second page are two different test pages;
before acquiring the original jump protocol, the method further comprises:
after detecting an APP starting instruction triggered by a user, sending current user characteristic information to a server, wherein the user characteristic information is used for representing user categories;
receiving the A/B test routing table issued by the server according to the current user characteristic information;
if the original jump protocol is a jump protocol of a control sent by a server, the A/B test mark is a mark added by the server when the original jump protocol is sent by the server;
if the original jump protocol is a jump protocol issued by a server according to a network request initiated by a client, the A/B test mark is a mark added when the server receives the network request sent by the client and sends the original jump protocol to the client.
2. An A/B testing device for an application program APP page is characterized by comprising:
the system comprises an acquisition module, a processing module and a display module, wherein the acquisition module is used for acquiring an original jump protocol, the original jump protocol comprises a test mark carrying A/B, and the jump protocol is an APP internal page jump rule; if the original jump protocol is a jump protocol of a control sent by a server, the A/B test mark is a mark added by the server when the original jump protocol is sent by the server; if the original jump protocol is a jump protocol issued by a server according to a network request initiated by a client, the A/B test identifier is an identifier added when the server receives the network request sent by the client and sends the original jump protocol to the client;
the query module is used for querying whether the A/B test routing table has the identifier which is the same as the A/B test identifier;
a processing module, configured to jump to a first page according to a jump protocol corresponding to the a/B test identifier in the a/B test routing table when it is found that the identifier that is the same as the a/B test identifier exists in the a/B test routing table, jump to a second page according to the original jump protocol when it is found that the identifier that is the same as the a/B test identifier does not exist in the a/B test routing table, where the a/B test routing table includes different correspondence relationships between the a/B test identifier and the jump protocol, and the first page and the second page are two different test pages;
the device comprises a sending module, a judging module and a judging module, wherein the sending module is used for sending current user characteristic information to a server after detecting an APP starting instruction triggered by a user, and the user characteristic information is used for representing the category of the user;
the acquisition module is further configured to:
and receiving the A/B test routing table issued by the server according to the current user characteristic information.
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| CN110888812B (en) * | 2019-11-26 | 2023-11-07 | 国核自仪系统工程有限公司 | Test system and test method for response time of terminal page |
| CN111416756B (en) * | 2020-03-13 | 2021-12-14 | 深圳市腾讯信息技术有限公司 | Protocol testing method, device, computer equipment and storage medium |
| CN111858312B (en) * | 2020-06-24 | 2024-07-12 | 亚美智联数据科技有限公司 | Page display method and device for application program, computer equipment and storage medium |
| CN111737143B (en) * | 2020-07-17 | 2020-12-22 | 北京热云科技有限公司 | Method and system for troubleshooting AB test of webpage |
| CN112162928B (en) * | 2020-10-15 | 2024-03-15 | 网易（杭州）网络有限公司 | Game testing method, game testing device, electronic equipment and computer readable medium |
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