CN107807937B

CN107807937B - Website SEO processing method, device and system

Info

Publication number: CN107807937B
Application number: CN201610814732.3A
Authority: CN
Inventors: 邢少程; 马帅; 尚明; 李晓栓
Original assignee: Alibaba Group Holding Ltd
Current assignee: Alibaba Group Holding Ltd
Priority date: 2016-09-09
Filing date: 2016-09-09
Publication date: 2021-11-30
Anticipated expiration: 2036-09-09
Also published as: CN107807937A

Abstract

The application discloses a website SEO processing method, a website SEO processing device and electronic equipment, an SEO webpage access method, an SEO webpage access device and electronic equipment, and an SEO webpage access system. The website SEO processing method comprises the following steps: generating a search engine optimization webpage corresponding to an online webpage of a website to be optimized according to a preset search engine optimization rule; distributing webpage addresses for the optimized webpages of the search engines; and submitting the webpage address of the search engine optimized webpage to a search engine. By adopting the SEO processing method for the website, the structure and the style of the original webpage can be kept without changing the original webpage, so that the receiving and recording requirements of a search engine are met, and the user experience is not reduced.

Description

Website SEO processing method, device and system

Technical Field

The application relates to the technical field of search engines, in particular to a website SEO processing method and device and electronic equipment. The application also relates to an SEO webpage access method, an SEO webpage access device, electronic equipment and an SEO webpage access system.

Background

SEO (Search Engine Optimization) refers to that a website meets the requirements of Search Engine recording and ranking by adjusting and optimizing the inside and outside of the website, keyword ranking is improved in the Search Engine, so that an accurate user is brought to the website, the website obtains free flow, and direct sale or brand promotion is generated.

A common method for optimizing a search engine on a website is as follows: according to various search engine optimization rules, the structure of the original web pages needing search engine optimization is directly modified, and the original web pages are modified into web pages easy to be recorded by a search engine. However, this approach requires modification of the structure of the original web page, which may degrade the user experience. More seriously, if the original web page relates to the content of the transaction information, this processing method may also reduce the transaction rate of the goods because it reduces the user experience.

For example, a part of core content included in an original webpage may be dynamically rendered by executing a client-side script (e.g., a rendering effect of displaying while scrolling), and in order to enable a search engine to record the dynamically displayed core content and obtain free traffic, it is necessary to perform an SEO process on the webpage, that is, perform a static process on a dynamic content part of the webpage; this approach, while meeting the requirement of easy search engine listing, removes the dynamic rendering effect, thereby reducing the user experience.

In summary, the prior art has a problem that the original web page structure needs to be modified.

Disclosure of Invention

The application provides a website SEO processing method, a website SEO processing device and electronic equipment, and aims to solve the problem that an original webpage structure needs to be modified in the prior art. The application also provides an SEO webpage access method, an SEO webpage access device, electronic equipment and an SEO webpage access system.

The application provides a website SEO processing method, which comprises the following steps:

generating a search engine optimization webpage corresponding to an online webpage of a website to be optimized according to a preset search engine optimization rule;

distributing webpage addresses for the optimized webpages of the search engines;

and submitting the webpage address of the search engine optimized webpage to a search engine.

Optionally, the generating a search engine optimization webpage corresponding to an online webpage of a website to be optimized includes:

downloading the online webpage from the website to be optimized;

and generating the search engine optimization webpage according to the preset search engine optimization rule and the webpage obtained by downloading.

Optionally, the downloading the online webpage from the website to be optimized adopts the following method:

and downloading the online webpage from the website to be optimized through a preset browser simulator.

Optionally, the online webpage is downloaded from the website to be optimized through a preset browser simulator, and the following method is adopted:

and the browser simulator calls a preset resource loading filter, and the resource files of the specified types included in the online webpage are filtered out through the resource loading filter.

Optionally, the online webpage includes a static webpage having a client-side script;

the static webpage with the client-side script is downloaded in the following mode:

and the browser simulator calls a preset webpage control script, simulates the operation of a user through the webpage control script, and generates a static webpage of the content related to the statical client script corresponding to the static webpage with the client script.

Optionally, the online webpage includes a seed webpage;

the downloading of the online webpage from the website to be optimized comprises:

screening out the webpage address of the seed webpage from a pre-generated online webpage address set of the website to be optimized according to a preset seed webpage screening strategy;

and downloading the seed webpage from the website to be optimized according to the webpage address of the seed webpage.

Optionally, the method further includes:

extracting a webpage link address from the online webpage;

and storing the webpage link address in a pre-generated online webpage address set of the website to be optimized.

Optionally, before the storing the webpage link address in the online webpage address set of the website to be optimized generated in advance, the method further includes:

and filtering out webpage link addresses which do not need SEO processing according to a preset optimized website blacklist or white list.

Optionally, the search engine optimized web page is stored in an SEO web page storage server.

Optionally, the preset search engine optimization rule includes at least one of a general search engine optimization rule and a personalized search engine optimization rule.

Optionally, the web page address of the search engine optimized web page and the web page address of the online web page are the same domain name or different domain names.

Optionally, the submitting the web page address of the search engine optimized web page to a search engine adopts the following method:

and submitting the website map formed by the webpage addresses of the search engine optimized webpage to a search engine.

Optionally, the method of submitting the site map formed by the web page addresses of the search engine optimized web page to the search engine includes:

and submitting the website map formed by the webpage addresses of the search engine optimized webpage to a search engine through an adapter provided by a recording system of the search engine.

Optionally, the website to be optimized includes at least one website to be optimized.

Optionally, the method is executed according to a preset execution cycle.

Correspondingly, the present application also provides a website SEO processing apparatus, including:

the SEO webpage generating unit is used for generating a search engine optimization webpage corresponding to an online webpage of a website to be optimized according to a preset search engine optimization rule;

the webpage address allocation unit is used for allocating webpage addresses for the optimized webpages of the search engines;

and the webpage address submitting unit is used for submitting the webpage address of the search engine optimized webpage to a search engine.

Optionally, the SEO webpage generating unit includes:

the online webpage downloading subunit is used for downloading the online webpage from the website to be optimized;

and the SEO webpage generating subunit is used for generating the search engine optimization webpage according to the preset search engine optimization rule and the webpage obtained by downloading.

the online webpage downloading subunit is specifically configured to call a preset webpage control script through a preset browser simulator, simulate the operation of a user through the webpage control script, and generate a static webpage with the content related to the client-side script, which is staticized and corresponds to the static webpage with the client-side script.

Correspondingly, the present application also provides an electronic device, comprising:

a display;

a processor; and

a memory for storing a program for implementing the SEO processing method for the website, wherein the following steps are executed after the device is powered on and the program for implementing the SEO processing method for the website is run by the processor: generating a search engine optimization webpage corresponding to an online webpage of a website to be optimized according to a preset search engine optimization rule; distributing webpage addresses for the optimized webpages of the search engines; and submitting the webpage address of the search engine optimized webpage to a search engine.

Correspondingly, the application also provides an SEO webpage access method, which further comprises the following steps:

receiving an access request corresponding to a specific SEO webpage sent by a calling party;

acquiring the specific SEO webpage according to the webpage address of the specific SEO webpage carried by the access request;

and returning the specific SEO webpage to the calling party.

Optionally, the domain name of the WEB server storing the specific SEO webpage is different from the domain name of the network address of the specific SEO webpage.

Optionally, the obtaining of the specific SEO webpage is performed in the following manner:

and analyzing to the WEB server storing the specific SEO webpage in a reverse proxy mode, and acquiring the specific SEO webpage from the WEB server storing the specific SEO webpage.

and acquiring the specific SEO webpage from the WEB server storing the specific SEO webpage by calling an API (application programming interface) provided by the WEB server storing the specific SEO webpage and used for acquiring the SEO webpage.

Optionally, the method further includes:

and accumulating the accessed times of the specific SEO webpage.

Optionally, the caller includes: a web crawler of a search engine or a user browser.

Correspondingly, the present application also provides an access device for an SEO webpage, comprising:

the access request receiving unit is used for receiving an access request which is sent by a calling party and corresponds to a specific SEO webpage;

an SEO webpage obtaining unit, configured to obtain the specific SEO webpage according to the webpage address of the specific SEO webpage carried by the access request;

and the SEO webpage loopback unit is used for loopback the specific SEO webpage to the caller.

Optionally, the domain name of the WEB server storing the specific SEO webpage is different from the domain name of the network address of the specific SEO webpage;

the SEO webpage obtaining unit is specifically configured to parse the WEB server storing the specific SEO webpage through a reverse proxy mode, and obtain the specific SEO webpage from the WEB server storing the specific SEO webpage.

the SEO webpage obtaining unit is specifically configured to obtain the specific SEO webpage from the WEB server storing the specific SEO webpage by calling an API (application programming interface) provided by the WEB server storing the specific SEO webpage and used for obtaining the SEO webpage.

a display;

a processor; and

the storage is used for storing a program for realizing the access method of the SEO webpage, and after the equipment is powered on and runs the program for realizing the access method of the SEO webpage through the processor, the following steps are executed: receiving an access request corresponding to a specific SEO webpage sent by a calling party; acquiring the specific SEO webpage according to the webpage address of the specific SEO webpage carried by the access request; and returning the specific SEO webpage to the calling party.

Correspondingly, the application also provides an SEO webpage access system, which comprises: means for sending an SEO web page access request, and an SEO web page access means as described in any of the above.

Compared with the prior art, the website SEO processing method provided by the application generates the search engine optimization webpages corresponding to the online webpages of the website to be optimized according to the preset search engine optimization rules, allocates webpage addresses to the search engine optimization webpages, and then submits the webpage addresses of the search engine optimization webpages to the search engine.

By using the SEO processing method for the website provided by the application, the SEO processing is carried out on the website to be optimized in an off-line mode, the search engine optimized webpages corresponding to each original webpage of the website to be optimized are generated, and the search engine collects the webpage addresses of the search engine optimized webpages instead of collecting the webpage addresses of the original webpages; the processing mode can keep the structure and the style of the original webpage without changing the original webpage while realizing the SEO processing of the website; therefore, the method provided by the application not only meets the recording requirements of a search engine, but also does not reduce the user experience when the user accesses the website.

In addition, the website SEO processing method provided by the application can perform centralized SEO processing on a plurality of sites of an enterprise, and solves the situation of fighting each other, so that the development cost of the website SEO processing can be effectively reduced, and the SEO processing efficiency is improved.

Drawings

FIG. 1 is a flowchart of an embodiment of a method for Web site SEO processing provided by the present application;

FIG. 2 is a schematic diagram of an embodiment of a website SEO processing apparatus provided by the present application;

FIG. 3 is a schematic diagram of an embodiment of an electronic device provided herein;

FIG. 4 is a flowchart of an embodiment of an SEO web page access method provided by the present application;

FIG. 5 is a schematic diagram of an embodiment of an access device for an SEO webpage provided by the present application;

FIG. 6 is a schematic diagram of an embodiment of an electronic device provided herein;

fig. 7 is a schematic diagram of an embodiment of an access system for an SEO webpage provided in the present application.

Detailed Description

In the following description, numerous specific details are set forth in order to provide a thorough understanding of the present application. This application is capable of implementation in many different ways than those herein set forth and of similar import by those skilled in the art without departing from the spirit and scope of this application, and it is therefore not limited to the specific implementations disclosed below.

The application provides a website SEO processing method, a website SEO processing device and electronic equipment, an SEO webpage access method, an SEO webpage access device and electronic equipment, and an SEO webpage access system. Details are described in the following examples one by one.

The website SEO processing method provided by the application has the core basic ideas as follows: and performing SEO (search-optimization) processing on the website to be optimized in an off-line mode, generating respective corresponding search engine optimized webpages for each original webpage of the website to be optimized, and recording the webpage addresses of the search engine optimized webpages by the search engine. The SEO processing of the website can be realized without changing the original webpage, so that the access experience of a user cannot be reduced.

Please refer to fig. 1, which is a flowchart illustrating an embodiment of a website SEO processing method according to the present application. The method comprises the following steps:

step S101: and generating a search engine optimization webpage corresponding to the online webpage of the website to be optimized according to a preset search engine optimization rule.

The website to be optimized is a set of webpages manufactured by using tools such as HTML (application under standard universal markup language) and the like for displaying specific content on the internet according to a certain rule, for example, a portal website such as surf, an e-commerce website such as Taobao, or a website of each large enterprise.

The online webpage of the website to be optimized can be a static webpage, and can also be a dynamic webpage or a pseudo-static webpage.

The static webpage is a standard HTML file, the extension name of the file is HTML and HTML, and the static webpage can contain texts, images, sounds, FLASH animations, client side scripts, ActiveX controls, JAVA applets and the like. The static webpage does not contain any script operated at the server side, and each line of codes on the webpage is placed on the Web server after being pre-written by a webpage designer and is not changed after being sent to a browser of the client side, so that the static webpage is called as the static webpage.

It should be noted that various dynamic effects, such as animation in GIF format, FLASH, roll-to-roll, etc., may also appear on a static web page, however, these "dynamic effects" are only visual, not content.

The dynamic web page comprises a program, a web page and a component which are operated at a server side, the dynamic web page can return to different web pages along with different access users and different time, and for example, the web page developed by ASP, PHP, JSP, ASPnet, CGI and other languages is the dynamic web page.

In practical applications, not all pages with html or htm suffixes are static pages, but dynamic pages can also implement suffixes for static pages by server-side technologies, which are commonly the Rewrite technology of Apache, i.e. web pages commonly referred to as pseudo-static. Pseudo-static web pages are actually dynamic pages, but are merely statically-defined dynamic pages.

The preset search engine optimization rules include, but are not limited to, the following rules:

1) the optimization effect is increased by using HTML tags;

2) displaying important content or links using text instead of FLASH animations, client side scripts, pictures, etc.;

3) setting a reasonable number of keywords in a website title;

4) selecting and writing a keyword;

5) writing of web site descriptions, etc.

As search engine technology develops and internet technology advances, more and more search engine optimization rules are discovered, and thus, more and more search engine optimization rules are available for generating search engine optimization web pages (hereinafter, referred to as "SEO web pages").

For example, in a common search engine optimization rule that uses an H tag to increase the optimization effect, the H tag may cause the search engine to be emphasized, and when the search engine crawls a web page, the content of the H tag serves as an emphasized part; the hierarchical relation of the web pages can be clearer by using the H tags, and the topic contents of the web pages can be better captured and analyzed by a search engine.

The preset search engine optimization rules include at least one of general search engine optimization rules and personalized search engine optimization rules.

The general search engine optimization rule refers to a search engine optimization rule applicable to different websites, for example, completing necessary Meta tags, adding alt fields to pictures, and the like.

Because the structures of different websites are different, some customized search engine optimization rules need to be provided for different websites to be optimized in a targeted manner, namely: the personalized search engine optimizes rules, for example, replacing web page titles, web site descriptions, H-tags, etc.

In order to adapt to the requirement of search engine recording, the prior art needs to convert the web pages to be recorded by the search engine into static web pages for publishing, and the difference between the method provided by the application and the prior art is as follows: the method provided by the application is used for regenerating a set of SEO web pages corresponding to the web pages on the basis that the online web pages of the website to be optimized are not changed. Therefore, the method provided by the application is a method for generating the SEO webpage in an off-line mode. For this purpose, it is first necessary to obtain online web pages (original web pages) of the website to be optimized, and then, a set of SEO web pages corresponding to these web pages is generated.

In specific implementation, the step S101 may include the following specific steps:

step S1011: and downloading the online webpage from the website to be optimized.

The online webpage can be acquired in the following two ways: 1) directly copying an online webpage from a server of a website to be optimized; 2) and downloading the online webpage from the website to be optimized.

The first method requires that the SEO optimizer has the right to copy the online web page directly from the server of the website to be optimized, and therefore, there is a certain security risk in this method. More importantly, the first method cannot acquire dynamic content of a web page with dynamic content, for example, for a static web page with a client-side script, dynamic rendering content in the web page cannot be acquired by the first method, so that the generated SEO page cannot meet the requirement of search engine retrieval.

The second method downloads the online webpage by accessing the website, so that the method does not have any security risk and is a preferred method for acquiring the online webpage.

As a preferred scheme, downloading an online webpage from a website to be optimized may be as follows: and downloading the online webpage from the website to be optimized through a preset browser simulator.

The preset browser simulator is a device capable of automatically downloading and rendering a web page according to a web page address, and for example, PhantomJS and Selenium are used as the browser simulator. Through the browser simulator, user behaviors can be simulated to operate the Web page.

In order to enrich the content of a web page and improve the user experience, many resource files, such as pictures, style sheet files, fonts, multimedia files, etc., are usually included in an online web page. The final goal of downloading the online page is to obtain a static page with complete content, and the resource files (e.g., pictures, style sheet files, fonts, multimedia files, etc.) included in the online page do not affect the rendering of the static page with complete content, but reduce the rendering speed of the whole page.

In order to improve the rendering speed of the webpage, the browser simulator can call a preset resource loading filter, and the resource files of the specified types included in the online webpage are filtered out through the resource loading filter.

The specified types of resource files include, but are not limited to: pictures, style sheet files, fonts, multimedia files, etc. The preset resource loading filter is a device capable of identifying and filtering out a specified type of resource file when rendering a webpage.

The online web page includes a static web page having a client-side script. The static webpage with the client-side script refers to a webpage with a file extension of html or html, and webpage codes comprise the client-side script, for example, the static webpage comprises a javascript script or a vbscript.

The static webpage with the client script comprises dynamic rendering content related to the client script, and the dynamic rendering content is dynamically rendered according to the operation of an access user. However, such dynamic techniques are not conducive to SEO processing of websites, and some content search engines that require special interaction effects (e.g., rolling load like microblogs) to load are not available. In order for the search engine to capture the dynamically rendered content, the content needs to be first staticized and then the corresponding SEO webpage is formed.

In specific implementation, when the static webpage with the client-side script is downloaded, the following method can be adopted: and the browser simulator calls a preset webpage control script, simulates the operation of a user through the webpage control script, and generates a static webpage of the content related to the statical client script corresponding to the static webpage with the client script.

When the static webpage with the client-side script is downloaded and rendered through the browser simulator, the webpage control script is dynamically injected to simulate the operation of an access user on the static webpage with the client-side script, and then all dynamic rendering contents related to the client-side script are obtained, so that the static webpage with complete contents is obtained.

It should be noted that, for a static web page with a client-side script, the web page obtained by downloading in this step S1011 is a static web page with complete content, which is obtained by statically rendering the dynamic rendering content; for other types of static web pages, the web page obtained by downloading in this step S1011 is a static web page with unchanged content.

In addition, according to the content of the online web pages, not all the online web pages included in the website to be optimized may have an influence on the search engine search effect, for example, the copyright-related web pages, the question-and-answer-related web pages, and the help-related web pages generally have no influence on the search engine search effect. The web pages which have influence on the search engine retrieval effect are called seed web pages, and the web pages which have no influence on the search engine retrieval effect are called non-seed web pages.

In specific implementation, downloading the online webpage from the website to be optimized may include the following steps: 1) screening out the webpage address of the seed webpage from a pre-generated online webpage address set of the website to be optimized according to a preset seed webpage screening strategy; 2) and downloading the seed webpage from the website to be optimized according to the webpage address of the seed webpage.

The webpage addresses included in the pre-generated online webpage address set of the website to be optimized can be divided into two types: the web page address of the seed web page and the web page address of the non-seed web page. To download the seed web page, the web page address of the seed web page is first screened from the address set according to a preset seed web page screening strategy.

Specifically, the preset seed webpage screening policy may be: the website address with the character strings of 'help', 'copy' and the like at the tail part of the website is the webpage address of the non-seed webpage and the like.

Web page link addresses that link to other web pages are typically included in the content of the web page. Since the addresses may change with the change of the web page content, all web page link addresses may be extracted from the web page content when the online web page is downloaded, and the extracted web page link addresses are stored in the online web page address set of the website to be optimized, which is generated in advance.

In specific implementation, downloading the online webpage from the website to be optimized may further include the following steps: 1) extracting a webpage link address from the online webpage; 2) and storing the webpage link address in a pre-generated online webpage address set of the website to be optimized.

The web page link addresses extracted from the online web pages may include web page addresses in websites not to be optimized, for example, a web page includes web page link addresses pointing to other websites. For the website to be optimized, SEO processing is not required to be performed on the web pages of the addresses.

In order to ensure that the webpage address included in the online webpage address set is the webpage address of the website to be optimized, before the extracted webpage link address is stored in the online webpage address set, the method further comprises the following steps: and filtering out webpage link addresses which do not need SEO processing according to a preset optimized website blacklist or white list.

The blacklist lists web page link addresses or domain names which do not need SEO processing, and as long as the web page link addresses or the domain names appearing in the blacklist are addresses which do not need to be stored in the online web page address set, for example, the blacklist includes domain names of favorite websites, all websites under the domain names do not need to be stored in the online web page address set.

The white list lists the web page link addresses or domain names that need SEO processing, and only the web page link addresses or domain names that appear in the white list are the addresses that need to be stored in the online web page address set, for example, the white list includes domain names of CCTV websites, and all websites under the domain names need to be stored in the online web page address set.

Step S1013: and generating the search engine optimization webpage according to the preset search engine optimization rule and the webpage obtained by downloading.

In the step, the preset search engine optimization rule is applied to perform SEO processing on the downloaded webpage to generate the search engine optimized webpage.

After the SEO webpage is generated, the generated SEO webpage needs to be stored so that a search engine can capture the SEO webpage. When the generated SEO webpage is stored, the SEO webpage can be stored in an SEO webpage storage server or the SEO webpage and the online webpage can be stored in the same server.

After the search engine optimized web pages are generated, the next step can be entered, and web page addresses are distributed to the search engine optimized web pages.

Step S103: and distributing the webpage address for each search engine optimized webpage.

Since the search engine needs to capture the SEO web pages generated in the previous step, rather than directly capturing online web pages, a web page address needs to be allocated to each SEO web page.

In specific implementation, the web page address of the SEO web page may be the same domain name as the web page address of the online web page, or may be different domain names from the web page address of the online web page.

As a preferable scheme, the domain name of the SEO webpage is set to be the same as the domain name of the online webpage, so that the SEO webpage can maintain the domain name of the online webpage. The processing mode is suitable for relatively mature websites with certain technical strength.

Step S105: and submitting the webpage address of the search engine optimized webpage to a search engine.

The web address of the search engine optimized web page is submitted to a search engine, and the search engine carries out website address recording on the website to be optimized according to the web address of the search engine optimized web page.

This step S105 may be performed as follows: submitting a Sitemap (Sitemap) composed of the web page addresses of the search engine optimized web pages to a search engine.

And sorting the generated webpage addresses of the SEO webpage to form a Sitemap webpage. Sitemap may facilitate informing the search engine which web pages are available for crawling on the web site to be optimized. The simplest form of Sitemap is an XML file in which the web addresses in the web site to be optimized are listed along with other metadata about each web address (time of last update, frequency of change, and how important they are relative to other web addresses on the web site, etc.) so that the search engine can more intelligently crawl the web site to be optimized.

In specific implementation, adapters provided by different search engine recording systems can be selected, and Sitemap webpages are submitted to the search engine, so that submission in an HTTP mode is avoided. Therefore, the Sitemap webpage can be prevented from being illegally stolen, and the safety of the website to be optimized is improved.

With the continuous development of websites to be optimized, the organization structure and content of the websites can be changed frequently. When the organization structure or the content of the website changes, the SEO processing needs to be performed on the website again to generate an updated SEO webpage. Therefore, the method provided by the application needs to be executed periodically according to a preset execution period.

In practical application, for a medium-sized or large-sized website, a plurality of sub-websites often exist, each sub-website is developed and maintained by different development departments, but a developer of the website is usually not an expert in the SEO aspect, and cannot effectively optimize a search engine of a maintained webpage, and a centralized and uniform solution cannot be formed due to the fact that communication restriction teams usually fight against each other, in this case, the more enterprise sub-websites are, the higher SEO manpower and the higher time cost are required to be invested. In summary, the conventional technology has a problem that it is impossible to collectively perform the SEO processing for a plurality of websites.

By adopting the method provided by the application, a plurality of websites to be optimized can be processed in a centralized manner, SEO processing can be simultaneously carried out on the plurality of websites to be optimized, and SEO webpages generated for each website to be optimized can be stored in an SEO webpage storage server in a centralized manner so as to be convenient for other websites to call. By adopting the processing mode, the development cost of the SEO processing of the website can be effectively reduced, and the SEO processing efficiency is improved.

In the foregoing embodiment, a method for processing a web site SEO is provided, and correspondingly, an apparatus for processing a web site SEO is also provided. The apparatus corresponds to an embodiment of the method described above.

Please refer to fig. 2, which is a schematic diagram of an embodiment of the web site SEO processing apparatus of the present application. Since the apparatus embodiments are substantially similar to the method embodiments, they are described in a relatively simple manner, and reference may be made to some of the descriptions of the method embodiments for relevant points. The device embodiments described below are merely illustrative.

The website SEO processing apparatus of the embodiment includes: the SEO webpage generating unit 101 is used for generating a search engine optimization webpage corresponding to an online webpage of a website to be optimized according to a preset search engine optimization rule; a web page address allocation unit 103, configured to allocate a web page address to each search engine optimized web page; a web page address submitting unit 105, configured to submit the web page address of the search engine optimized web page to a search engine.

Optionally, the SEO webpage generating unit 101 includes:

Please refer to fig. 3, which is a schematic diagram of an embodiment of an electronic device according to the present application. Since the apparatus embodiments are substantially similar to the method embodiments, they are described in a relatively simple manner, and reference may be made to some of the descriptions of the method embodiments for relevant points. The device embodiments described below are merely illustrative.

An electronic device of the present embodiment includes: a processor 101; and a memory 103 for storing a program for implementing the website SEO processing method, wherein the following steps are executed after the device is powered on and the program for implementing the website SEO processing method is run by the processor 101: generating a search engine optimization webpage corresponding to an online webpage of a website to be optimized according to a preset search engine optimization rule; distributing webpage addresses for the optimized webpages of the search engines; and submitting the webpage address of the search engine optimized webpage to a search engine.

According to the website SEO processing method, the website SEO processing device and the electronic equipment, SEO processing is performed on a website to be optimized in an off-line mode, search engine optimized webpages corresponding to each original webpage of the website to be optimized are generated, and the search engine collects webpage addresses of the search engine optimized webpages instead of collecting the webpage addresses of the original webpages. By adopting the SEO processing method of the website provided by the user, the SEO processing of the website can be realized without changing the original webpage, so that the access experience of the user cannot be reduced.

Corresponding to the website SEO processing method, the application also provides an SEO webpage access method. Please refer to fig. 4, which is a flowchart illustrating an embodiment of an access method for an SEO webpage according to the present application, wherein the same contents as those in the first embodiment are not repeated, and please refer to corresponding parts in the first embodiment. The access method for the SEO webpage comprises the following steps:

step S101: and receiving an access request which is sent by a calling party and corresponds to a specific SEO webpage.

By adopting the SEO webpage access method provided by the application, the calling party can send the access request to the WEB server providing the SEO webpage according to the webpage address distributed to the SEO webpage. And the access request carries a webpage address of a specific SEO webpage.

The caller, including but not limited to: a web crawler of a search engine or a user browser. And the WEB crawler of the search engine sends an access request corresponding to the specific SEO webpage to a WEB server for storing the specific SEO webpage according to the recorded SEO webpage address. After the user browser retrieves the SEO webpage related to the keyword through the search engine, when the interested result is opened through the retrieval result of the search engine, the user browser sends an access request corresponding to the specific SEO webpage to the WEB server storing the specific SEO webpage.

Step S103: and acquiring the specific SEO webpage according to the webpage address of the specific SEO webpage carried by the access request.

The specific SEO webpage can be stored in the same WEB server with the online webpage, and can also be stored in a separate WEB server specially used for providing the SEO webpage.

When the SEO webpage and the online webpage are stored in the same WEB server, the domain name of the SEO webpage is usually the same as that of the online webpage, so that the calling party can send the access request to the server and obtain the SEO webpage through the server.

When the SEO WEB page is stored in a separate WEB server dedicated to providing the SEO WEB page, the server and the server of the online WEB page are different domain names, and the domain name of the SEO WEB page may be the same as the domain name of the online WEB page or the same as the server storing the SEO WEB page.

When the SEO webpage is stored in a separate WEB server special for providing the SEO webpage, if the domain name of the SEO webpage is the same as that of the server (namely the domain name of the SEO webpage is different from that of the online webpage), the calling party directly sends an access request to the WEB server storing the SEO webpage, and the SEO webpage is directly acquired through the server.

When the SEO webpage is stored in a separate WEB server specially used for providing the SEO webpage, if the domain name of the SEO webpage is the same as that of the online webpage, the access request needs to be sent to the server of the online webpage, and after the server of the online webpage receives the access request, the SEO webpage can be obtained in the following two ways: 1) the access request is forwarded to the WEB server storing the SEO webpage in a mode of analyzing to the WEB server storing the SEO webpage in a reverse proxy mode, and a caller acquires a specific SEO webpage through the WEB server storing the SEO webpage; 2) and acquiring the specific SEO webpage by calling an API (application programming interface) interface provided by the WEB server for storing the SEO webpage and used for acquiring the SEO webpage.

When the specific SEO webpage is obtained in the second mode, after receiving the API request, the WEB server storing the SEO webpage can obtain the specific SEO webpage through the API gateway. The API network is used for verifying the legality of the request, performing current-limiting protection on the access of the server, caching the access content and the like.

In addition, after the specific SEO webpage is obtained, the current access condition of the webpage can be recorded, so that statistical data for a website administrator to refer to can be formed.

Step S105: and returning the specific SEO webpage to the calling party.

And returning the specific SEO webpage obtained in the previous step to the caller sending the access request.

In the foregoing embodiment, an SEO webpage access method is provided, and correspondingly, the application further provides an SEO webpage access device. The apparatus corresponds to an embodiment of the method described above.

Please refer to fig. 5, which is a schematic diagram of an embodiment of an access device for an SEO webpage according to the present application. Since the apparatus embodiments are substantially similar to the method embodiments, they are described in a relatively simple manner, and reference may be made to some of the descriptions of the method embodiments for relevant points. The device embodiments described below are merely illustrative.

An access apparatus for an SEO webpage according to this embodiment includes: an access request receiving unit 101, configured to receive an access request corresponding to a specific SEO webpage sent by a calling party; an SEO webpage obtaining unit 103, configured to obtain the specific SEO webpage according to the webpage address of the specific SEO webpage carried by the access request; an SEO web page loopback unit 105 for looping back the specific SEO web page to the caller.

the SEO page obtaining unit 103 is specifically configured to parse the WEB server storing the specific SEO page through a reverse proxy manner, and obtain the specific SEO page from the WEB server storing the specific SEO page.

the SEO page obtaining unit 103 is specifically configured to obtain the specific SEO page from the WEB server storing the specific SEO page by calling an API interface provided by the WEB server storing the specific SEO page and used for obtaining the SEO page.

Please refer to fig. 6, which is a schematic diagram of an embodiment of an electronic device according to the present application. Since the apparatus embodiments are substantially similar to the method embodiments, they are described in a relatively simple manner, and reference may be made to some of the descriptions of the method embodiments for relevant points. The device embodiments described below are merely illustrative.

An electronic device of the present embodiment includes: a processor 101; and a memory 103 for storing a program for implementing an access method of an SEO webpage, wherein the following steps are performed after the device is powered on and the processor 101 runs the program for implementing the access method of the SEO webpage: receiving an access request corresponding to a specific SEO webpage sent by a calling party; acquiring the specific SEO webpage according to the webpage address of the specific SEO webpage carried by the access request; and returning the specific SEO webpage to the calling party.

In addition, the application also provides an SEO webpage access system. Please refer to fig. 7, which is a schematic diagram of an embodiment of an SEO web page accessing system according to the present application. The system comprises a device 101 for sending an SEO webpage access request and an SEO webpage access device 103 according to the above embodiment. The device 101 for sending an SEO webpage access request is usually deployed in a search engine server, and can also be deployed in terminal equipment such as mobile communication equipment, a personal computer, PAD, iPad and the like; the access means 103 of the SEO WEB page is typically deployed on a WEB server storing the SEO WEB page.

For example, the device 101 for sending an SEO WEB page access request is deployed on a search engine server, and a search engine crawler sends an access request corresponding to a specific SEO WEB page to a WEB server storing the SEO WEB page through the device 101 for sending an SEO WEB page access request according to the included SEO WEB page address; the SEO webpage access device 103 is deployed on a WEB server for storing SEO webpages, acquires the specific SEO webpage according to the webpage address of the specific SEO webpage carried by the access request after receiving the access request sent by the search engine crawler, and returns the specific SEO webpage to the search engine crawler.

For another example, the device 101 for sending an SEO web page access request is deployed on a personal computer, in which case the device 101 for sending an SEO web page access request is a browser; after an SEO webpage related to a keyword input by a user is retrieved through a search engine, when the user opens an interested result through a retrieval result of the search engine, a browser sends an access request corresponding to the SEO webpage to a WEB server storing the SEO webpage according to the address of the SEO webpage; the SEO webpage access device 103 is deployed on a WEB server for storing SEO webpages, acquires the SEO webpages according to webpage addresses of the SEO webpages carried by the access requests after receiving the access requests sent by a user browser, and returns the specific SEO webpages to the user browser.

Although the present application has been described with reference to the preferred embodiments, it is not intended to limit the present application, and those skilled in the art can make variations and modifications without departing from the spirit and scope of the present application, therefore, the scope of the present application should be determined by the claims that follow.

In a typical configuration, a computing device includes one or more processors (CPUs), input/output interfaces, network interfaces, and memory.

The memory may include forms of volatile memory in a computer readable medium, Random Access Memory (RAM) and/or non-volatile memory, such as Read Only Memory (ROM) or flash memory (flash RAM). Memory is an example of a computer-readable medium.

1. Computer-readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), Static Random Access Memory (SRAM), Dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), Read Only Memory (ROM), Electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technology, compact disc read only memory (CD-ROM), Digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape magnetic disk storage or other magnetic storage devices, or any other non-transmission medium that can be used to store information that can be accessed by a computing device. As defined herein, computer readable media does not include non-transitory computer readable media (transient media), such as modulated data signals and carrier waves.

2. As will be appreciated by one skilled in the art, embodiments of the present application may be provided as a method, system, or computer program product. Accordingly, the present application may take the form of a hardware embodiment, a software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present application may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.

Claims

1. A website SEO processing method is characterized by comprising the following steps:

and submitting the webpage address of the search engine optimized webpage to a search engine so that the search engine can perform website recording on the website to be optimized according to the webpage address of the search engine optimized webpage.

2. The website SEO processing method of claim 1, wherein the generating of the search engine optimization webpage corresponding to the online webpage of the website to be optimized comprises:

downloading the online webpage from the website to be optimized;

3. The SEO processing method for website as claimed in claim 2, wherein said downloading said online webpage from said website to be optimized is performed by:

4. The SEO processing method for the website according to claim 3, wherein the online webpage is downloaded from the website to be optimized through a preset browser simulator in the following way:

5. The website SEO processing method of claim 3, wherein the online web page comprises a static web page having a client-side script;

6. The website SEO processing method of claim 2, wherein the online web page comprises a seed web page;

7. The website SEO processing method of claim 1, further comprising:

extracting a webpage link address from the online webpage;

8. The website SEO processing method of claim 7, wherein before the storing the webpage link address in the online webpage address set of the website to be optimized, the method further comprises:

9. The website SEO processing method of claim 1, wherein the search engine optimization web page is stored in an SEO web page storage server.

10. The website SEO processing method of claim 1, wherein the preset search engine optimization rules comprise at least one of general search engine optimization rules and personalized search engine optimization rules.

11. The website SEO processing method of claim 1, wherein the web page address of the search engine optimized web page and the web page address of the online web page are the same domain name or different domain names.

12. The SEO processing method for websites according to claim 1, wherein the submitting the web page address of the search engine optimization web page to the search engine is performed by:

13. The website SEO processing method of claim 12, wherein the submitting the sitemap composed of the web page addresses of the search engine optimized web pages to the search engine is performed by:

14. The website SEO processing method of claim 1, wherein the websites to be optimized comprise at least one website to be optimized.

15. The website SEO processing method of claim 1, wherein the method is performed according to a preset execution period.

16. A website SEO processing apparatus, comprising:

and the webpage address submitting unit is used for submitting the webpage address of the search engine optimized webpage to a search engine so that the search engine can perform website recording on the website to be optimized according to the webpage address of the search engine optimized webpage.

17. The website SEO processing apparatus of claim 16, wherein the SEO page generation unit comprises:

18. The website SEO processing apparatus according to claim 17, wherein:

the online web page comprises a static web page with a client-side script;

19. An electronic device, comprising:

a processor; and

a memory for storing a program for implementing the SEO processing method for the website, wherein the following steps are executed after the device is powered on and the program for implementing the SEO processing method for the website is run by the processor: generating a search engine optimization webpage corresponding to an online webpage of a website to be optimized according to a preset search engine optimization rule; distributing webpage addresses for the optimized webpages of the search engines; and submitting the webpage address of the search engine optimized webpage to a search engine so that the search engine can perform website recording on the website to be optimized according to the webpage address of the search engine optimized webpage.

20. An SEO webpage access method is characterized by further comprising the following steps:

receiving an access request corresponding to a specific SEO webpage sent by a calling party, wherein the access request of the SEO webpage is an access request sent to a server for storing the specific SEO webpage according to an SEO webpage address recorded by a search engine; the specific SEO webpage is a search engine optimization webpage corresponding to an online webpage of a website to be optimized, which is generated according to a preset search engine optimization rule;

and returning the specific SEO webpage to the calling party.

21. The method of claim 20 wherein the domain name of the WEB server storing the specific SEO page is different from the domain name of the network address of the specific SEO page.

22. The method of claim 21, wherein the obtaining the specific SEO page is performed by:

23. The method of claim 21, wherein the obtaining the specific SEO page is performed by:

24. The method of accessing an SEO web page of claim 20, further comprising:

and accumulating the accessed times of the specific SEO webpage.

25. The SEO web page access method of claim 20, wherein the caller comprises: a web crawler of a search engine or a user browser.

26. An SEO web page access device, comprising:

the SEO webpage access request receiving unit is used for receiving an access request which is sent by a calling party and corresponds to a specific SEO webpage, wherein the access request of the SEO webpage is an access request which is sent to a server for storing the specific SEO webpage according to an SEO webpage address recorded by a search engine; the specific SEO webpage is a search engine optimization webpage corresponding to an online webpage of a website to be optimized, which is generated according to a preset search engine optimization rule;

27. The SEO web page accessing apparatus according to claim 26, wherein:

the domain name of the WEB server storing the specific SEO webpage is different from the domain name of the network address of the specific SEO webpage;

28. The SEO web page accessing apparatus according to claim 26, wherein:

29. An electronic device, comprising:

a processor; and

the storage is used for storing a program for realizing the access method of the SEO webpage, and after the equipment is powered on and runs the program for realizing the access method of the SEO webpage through the processor, the following steps are executed: receiving an access request corresponding to a specific SEO webpage sent by a calling party, wherein the access request of the SEO webpage is an access request sent to a server for storing the specific SEO webpage according to an SEO webpage address recorded by a search engine; the specific SEO webpage is a search engine optimization webpage corresponding to an online webpage of a website to be optimized, which is generated according to a preset search engine optimization rule; acquiring the specific SEO webpage according to the webpage address of the specific SEO webpage carried by the access request; and returning the specific SEO webpage to the calling party.

30. An SEO web page access system, comprising: means for sending an SEO web page access request, and SEO web page access means according to claim 26.