CN107767171A - Determine the method, apparatus and electronic equipment of user's importance - Google Patents

Determine the method, apparatus and electronic equipment of user's importance Download PDF

Info

Publication number
CN107767171A
CN107767171A CN201710909419.2A CN201710909419A CN107767171A CN 107767171 A CN107767171 A CN 107767171A CN 201710909419 A CN201710909419 A CN 201710909419A CN 107767171 A CN107767171 A CN 107767171A
Authority
CN
China
Prior art keywords
user
importance
social networks
determined
users
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
CN201710909419.2A
Other languages
Chinese (zh)
Inventor
唐毅力
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Advanced New Technologies Co Ltd
Advantageous New Technologies Co Ltd
Original Assignee
Alibaba Group Holding Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Alibaba Group Holding Ltd filed Critical Alibaba Group Holding Ltd
Priority to CN201710909419.2A priority Critical patent/CN107767171A/en
Publication of CN107767171A publication Critical patent/CN107767171A/en
Priority to TW107118449A priority patent/TWI733028B/en
Priority to PCT/CN2018/107255 priority patent/WO2019062692A1/en
Pending legal-status Critical Current

Links

Classifications

    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201Market modelling; Market analysis; Collecting market data
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/01Social networking

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Marketing (AREA)
  • General Physics & Mathematics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Theoretical Computer Science (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • Computing Systems (AREA)
  • Data Mining & Analysis (AREA)
  • Game Theory and Decision Science (AREA)
  • Health & Medical Sciences (AREA)
  • General Health & Medical Sciences (AREA)
  • Human Resources & Organizations (AREA)
  • Primary Health Care (AREA)
  • Tourism & Hospitality (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Retrieval, Db Structures And Fs Structures Therefor (AREA)

Abstract

The embodiment of the present application discloses a kind of method, apparatus and electronic equipment for determining user's importance.This method includes:It is determined that there are multiple second users of social networks with the first user;According to the importance of the multiple second user, the importance of first user is determined.

Description

Determine the method, apparatus and electronic equipment of user's importance
Technical field
The application is related to Internet technical field, relates more specifically to determine the method, apparatus and electronics of user's importance Equipment.
Background technology
After research and development of products comes out, it usually needs a part of user is used and propagated to product so that more to use Family uses the product.This certain customers for using the product at first are generally referred to as core customer's (or seed user), core is used The selection at family will influence whether the quality of product promotion.
At present generally according to the characteristic attribute of user itself, for example, the social liveness of user, determines that user whether can As core customer.Due to only considering the characteristic attribute of user itself, the selection of core customer can be caused improper, influence product Popularization.
The content of the invention
The purpose of the application is to provide a kind of method, apparatus and electronic equipment for determining user's importance so that user The determination of importance is more accurate, and then chooses and arrive suitable core customer, improves product promotion speed.
In order to solve the above technical problems, what the embodiment of the present application was realized in:
First aspect, there is provided a kind of method for determining user's importance, including:
It is determined that there are multiple second users of social networks with the first user;
According to the importance of the multiple second user, the importance of first user is determined.
Second aspect, there is provided a kind of device for determining user's importance, including:
First processing units, it is determined that having multiple second users of social networks with the first user;
Second processing unit, according to the importance of the multiple second user, determine the importance of first user.
The third aspect, there is provided a kind of electronic equipment, including:
Processor;
And it is arranged to store the memory of computer executable instructions, the executable instruction makes institute when executed State and operated below computing device:
It is determined that there are multiple second users of social networks with the first user;
According to the importance of the multiple second user, the importance of first user is determined.
Fourth aspect, there is provided a kind of computer-readable medium, the computer-readable medium storage one or more journey Sequence, when the electronic equipment that one or more of programs are included multiple application programs performs so that the electronic equipment performs Operate below:
It is determined that there are multiple second users of social networks with the first user;
According to the importance of the multiple second user, the importance of first user is determined.
The technical scheme provided from above the embodiment of the present application, the embodiment of the present application according to user there is society to close The importance of multiple other users of system, determine the importance of the user.Due to it is determined that user importance when consider with The user has the importance of the other users of social relationships so that the determination of user's importance is more accurate, can more choose To suitable core customer, product promotion speed is improved.
Brief description of the drawings
, below will be to embodiment or existing in order to illustrate more clearly of the embodiment of the present application or technical scheme of the prior art There is the required accompanying drawing used in technology description to be briefly described, it should be apparent that, drawings in the following description are only this Some embodiments described in application, for those of ordinary skill in the art, do not paying the premise of creative labor Under, other accompanying drawings can also be obtained according to these accompanying drawings.
Fig. 1 is the flow chart according to the method for determination user's importance of one embodiment of the application.
Fig. 2 is another flow chart according to the method for determination user's importance of one embodiment of the application.
Fig. 3 is the schematic diagram according to the multilayer social network architecture of the embodiment of the present application.
Fig. 4 is the structured flowchart according to the electronic equipment of the embodiment of the present application.
Fig. 5 is the structural representation according to the device of determination user's importance of the application one embodiment.
Embodiment
In order that those skilled in the art more fully understand the technical scheme in the application, it is real below in conjunction with the application The accompanying drawing in example is applied, the technical scheme in the embodiment of the present application is clearly and completely described, it is clear that described implementation Example only some embodiments of the present application, rather than whole embodiments.It is common based on the embodiment in the application, this area The every other embodiment that technical staff is obtained under the premise of creative work is not made, it should all belong to the application protection Scope.
Fig. 1 is the flow chart according to the method 100 of determination user's importance of one embodiment of the application.Fig. 1 side Method 100 is by determining that the device of user's importance performs.It should be understood that the importance of user can be understood as using in the embodiment of the present application The significance level at family, the importance of user are used to reflect influence power of the user in social networks to a certain extent.User's Importance is higher, and influence power of the user in social networks is bigger, conversely, then influence power is smaller.
As illustrated in FIG. 1, at S102, it is determined that having multiple second users of social networks with the first user.
It is understood that the social networks between the first user and second user can be direct social networks, It can be indirect social networks, can also be compound social networks.Indirect social networks refer to the first user and Two users are by the social networks be used as internuncial user and established, an only user in the first user and second user There can be direct social networks with the go-between.Compound social networks refer to the first user and second user by one The individual social relationships established as internuncial user, the first user and second user are direct with that can have per capita among this Social networks.
Alternatively, in certain embodiments, multiple second users are obtained by the social software of user.For example, by chatting Its software obtains is defined as second user with the first user chat number in preset period of time more than or equal to the user of preset value, Or the user that the state delivered in preset period of time in circle of friends the first user is commented on or thumbed up is defined as Two users.Or multiple second users are determined by the Capital Flow situation of the first user, for example, being obtained by Alipay software To with the first user have transfer accounts relation user as second user.
S104, according to the importance of the multiple second user, determine the importance of first user.
Alternatively, as an example, in the importance according to multiple second users, the importance of the first user is determined When, with specific reference to the importance and weighted value of multiple second users, determine the importance of the first user.
Specifically, in certain embodiments, by the importance of multiple second users and the sum of products of weighted value, it is defined as The importance of first user.For example, it is assumed that there is 3 second users, importance is represented to be followed successively by 3,2 and 1, and weighted value with numerical value 0.2,0.5 and 0.1 is followed successively by, then the importance of the first user is:3 × 0.2+2 × 0.5+1 × 0.1=1.7.Need what is illustrated That this 3 second users can be the whole users for having social networks with the first user, it is also possible to be it is multiple with first use Family has the part second user in the second user of social networks, for example, it may be weighted value meets to want in 5 second users 3 second users asked, or can be 3 second users in 5 second users with offline user.
Alternatively, as an example, according to multiple second users and the social networks intensity of the first user, second is determined The weighted value of user.Social networks strength grade and the first corresponding relation before weighted value are set for example, can preset, true After the social networks strength grade for making second user and the first user, according to the social networks strength grade determined and upper The first corresponding relation is stated, determines the weighted value of second user.Or pre-set between social networks intensity level and weighted value Second corresponding relation, after social networks intensity level of the second user with the first user is determined, according to the social activity determined Relationship strength value and above-mentioned second corresponding relation, determine the weighted value of second user.
Specifically, in certain embodiments, can be according to a kind of multiple second users of determination of instruction in following parameters With the social networks intensity of the first user:Type, the multiple second users of multiple second users and the social networks of the first user The geographical position where duration, multiple second users with the social networks of the first user.
For example, it can determine that multiple second use according to the type of multiple second users and the first user social networks Family and the social networks intensity of the first user, for example, there is the second user of debition with the first user's with the first user Social networks intensity is higher than the second user and the social networks of the first user for having common chat friends with the first user Intensity.Multiple second users and first can be determined according to the duration of multiple second users and the social networks of the first user The social networks intensity of user.For example, the second user longer with the social networks duration of the first user and the first user Social networks intensity it is higher.Multiple second users and the first user can also be determined according to the geographical position of multiple second users Social networks intensity.For example, the distance between geographical position according to the geographical position of multiple second users and the first user, Determine the intensity of multiple second users and the social networks of the first user, the geographical position at place and the geographical position of the first user Between the nearer second user of distance and the social networks intensity of the first user it is higher.Or the geography according to multiple second users Regional economic development level corresponding to position determines the social networks intensity of multiple second users and the first user, place The higher second user of regional economic development level corresponding to geographical position and the social networks intensity of the first user are higher.
Alternatively, as an example, in the importance according to multiple second users, the importance of the first user is determined When, the characteristic of importance and the first user with specific reference to multiple second users determines the importance of the first user, first The characteristic of user is used to describe behavioural characteristic of first user in social networks.Due to it is determined that the first user's is important When spending, while consider the characteristic attribute of the first user and there is the importance of the other users of social networks with the first user, The accuracy that the importance of the first user determines can further be improved.
Specifically, in certain embodiments, good friend's quantity of the characteristic of the first user including the first user and/or the The social activity of one user enlivens the frequency.When specifically determining the importance of the first user, first according to good friend's quantity of the first user and/ Or first the social activity of user enliven the frequency, the basic importance of the first user is determined, afterwards according to basic importance and multiple The importance of two users, determine the final importance of the first user.
Alternatively, as further example, in the importance according to multiple second users, the importance of the first user is determined When, the weight of importance, multiple second users with specific reference to multiple second users and the characteristic of first user, really The importance of fixed first user.For example, the basis that the first user is determined according to the characteristic of the first user can be showed Importance is 1, and the importance that the first user is determined according to the importance of multiple second users and weighted value is 1.5, then by 2.5 It is defined as the final importance of the first user.
In the embodiment of the present application, alternatively, social networks are not present between the multiple second user, such as institute in Fig. 2 Show, method 100 also includes:
S106, multilayer social network architecture is established, wherein, in the multilayer social network architecture, the multiple second Social network network layers where user are lower one layer than the social network network layers where first user.
Specifically, in certain embodiments, looked down from the social network network layers where the first user, where the first user Social network network layers below social network network layers be less than the first user where social network network layers, the social activity where the first user Social networks floor height above Internet is in the social network network layers where first user.For example, it is assumed that the first user is located at The second layer of multitiered network framework, if multiple second users are located at the third layer of multitiered network framework, multiple second users The social network network layers at place are lower one layer than the social network network layers where the first user.
It should be noted that, although in order to express easily, S106 is placed in after S102 for above-described embodiment.But according to Actual conditions, the execution sequence of the two steps can be exchanged, i.e., first establish multilayer social network architecture, then determine to use with first Family has multiple second users of social networks.
Alternatively, in certain embodiments, multiple second users can be determined according to the characteristic of multiple second users Importance, the characteristics of multiple second users is used to describe behavioural characteristic of multiple second users in social networks.Or Person, can be according to the other users of the social network network layers at place than the social network network layers first layer where the multiple second user Importance and the characteristic of weighted value and second user determine the importance of second user.
Alternatively, in certain embodiments, the social network network layers where multiple second users are multilayer social network architecture The bottom, in this case, the importance of multiple second users is determined according to the characteristic of multiple second users.
Alternatively, in certain embodiments, the characteristic of multiple second users includes good friend's number of multiple second users The social activity of amount and/or multiple second users enlivens the frequency.For example, importance higher rule more according to good friend's quantity, it is determined that The importance of multiple second users.Or enliven that the frequency is higher according to social activity, the higher rule of importance, determine that multiple second use The importance at family.
Alternatively, in certain embodiments, the social network network layers where the first user be multilayer social network architecture most High level, in such a case, it is possible to according to the importance of the first user, determine whether the first user is core customer.
It is understood that also include multiple other users in social network network layers where the first user, this it is multiple other User and the first user are located at the top of multilayer social network architecture, i.e. this multiple other users and the first user are located at multilayer The first layer of social network structure.It is determined that during multilayer social network architecture, can first select the first user and this it is multiple other User, the user that choose has social networks afterwards with the first user and this multiple other users build multilayer social networks frame Structure.For example, can be taking human as choosing at random the first user and this multiple other users.And it is possible to propagated according to the operation of product Effect, the number of plies of multilayer social network architecture is constantly adjusted, to obtain higher operation communication effect.
Method below in conjunction with a specific example description according to determination user's importance of the embodiment of the present application.Figure 3 show the multilayer social network architecture according to the embodiment of the present application.It is understood that the social network architecture bag in Fig. 3 Include 3 layers be only the application a specific embodiment.
As shown in Figure 3, social network architecture includes 3 layers, and label is respectively first layer, the second layer and third layer, Wherein, first layer can be with top in corresponding method 100, and third layer can be with the bottom in corresponding method 100.For description side Just, it is assumed that first layer has 3 users, respectively user 1-3, and the second layer has 6 users, and respectively user 4-9, third layer has 11 Individual user, respectively user 10-20.
, first can be according to the good friend of the user of third layer according to the method for determination user's importance of the embodiment of the present application Quantity and/or social activity enliven the importance that the frequency determines each user of third layer, and importance can use numerical representation method.Afterwards true When determining the importance of the user of the second layer, there is the importance of the user of the third layer of social networks according to the user with the second layer And weighted value, determine the importance of the user of the second layer.Finally it is determined that first layer user importance when, according to first The user of layer has the weighted value of the importance of the user of the second layer of social networks, determines the importance of first layer user. That is in the embodiment of the present application, can be according to formulaDetermine user's Importance, wherein, i represents the social networks number of plies, NiI-th layer of user N importance is represented,K represents user N In the weight of k-th of good friend of i+1 layer, Ni+1, k expression user N are in the importance of the good friend of the kth of i+1 layer, j expression use Good friend sums of the family N in i+1 layer.
By taking the importance of user 1 for determining first layer as an example, the user 1 of first layer has 3 good friends in the second layer, is respectively User 4, user 5 and user 6.The user 4 of the second layer has 3 good friends, respectively user 10, user 11 and user in third layer 12.The user 5 of the second layer has 2 good friends, respectively user 12 and user 15 in third layer.The user 6 of the second layer is in third layer There are 2 good friends, respectively user 13 and user 14.Assuming that the user 10 of third layer, user 11, user 12, user 13, user 14 Importance with user 15 is respectively 0.5,0.2,0.1,0.4,0.2 and 0.4.Good friend user 10, user 11 and the user of user 4 12 weighted value is respectively 0.4,0.2 and 0.4, and the good friend user 12 of user 5 and the weighted value of user 15 are respectively 0.5 and 0.5, The good friend user 13 of user 6 and the weight of user 14 are respectively 0.5 and 0.5.The importance that user 4 can then be drawn is 0.28, The importance of user 5 is 0.25, and the importance of user 6 is 0.3.Assuming that the power of the good friend user 4 of user 1, user 5 and user 6 Weight values are respectively 0.5,0.2 and 0.3, then the importance of user 1 is 0.28 × 0.5+0.25 × 0.2+0.3 × 0.3=0.28.
Further, after the importance of 3 users of first layer is determined, according to importance and can preset important The relation of threshold value is spent, determines core customer.
The method of determination user's importance according to the embodiment of the present application is described in detail above in association with Fig. 1 to Fig. 3.Below Electronic equipment of Fig. 4 detailed descriptions according to the embodiment of the present application will be combined.With reference to figure 4, in hardware view, electronic equipment includes place Device is managed, alternatively, including internal bus, network interface, memory.Wherein, memory may include internal memory, such as random at a high speed Access memory (Random-Access Memory, RAM), it is also possible to also including nonvolatile memory (non-volatile Memory), for example, at least 1 magnetic disk storage etc..Certainly, the shared vehicles are also possible that required for other business Hardware.
Processor, network interface and memory can be connected with each other by internal bus, and the internal bus can be industry Standard architecture (Industry Standard Architecture, ISA) bus, Peripheral Component Interconnect standard (Peripheral Component Interconnect, PCI) bus or EISA (Extended Industry Standard Architecture, EISA) bus etc..The bus can be divided into address bus, data/address bus, Controlling bus etc..For ease of representing, only represented in Fig. 4 with a four-headed arrow, it is not intended that an only bus or one kind The bus of type.
Memory, for depositing program.Specifically, program can include program code, and described program code includes calculating Machine operational order.Memory can include internal memory and nonvolatile memory, and provide instruction and data to processor.
Processor read from nonvolatile memory corresponding to computer program into internal memory then run, in logical layer The device of certificate filing is formed on face.Processor, the program that memory is deposited is performed, and specifically for performing following operate:
It is determined that there are multiple second users of social networks with the first user;
According to the importance of the multiple second user, the importance of first user is determined.
The method that the device of above-mentioned determination user's importance as disclosed in the application Fig. 1 and embodiment illustrated in fig. 2 performs can To be realized applied in processor, or by processor.Processor is probably a kind of IC chip, has the processing of signal Ability.In implementation process, each step of the above method can pass through the integrated logic circuit or soft of the hardware in processor The instruction of part form is completed.Above-mentioned processor can be general processor, including central processing unit (Central Processing Unit, CPU), network processing unit (Network Processor, NP) etc.;It can also be Digital Signal Processing Device (Digital Signal Processor, DSP), application specific integrated circuit (Application Specific Integrated Circuit, ASIC), field programmable gate array (Field-Programmable Gate Array, FPGA) or other can Programmed logic device, discrete gate or transistor logic, discrete hardware components.It can realize or perform the application implementation Disclosed each method, step and logic diagram in example.General processor can be that microprocessor or the processor can also It is any conventional processor etc..The step of method with reference to disclosed in the embodiment of the present application, can be embodied directly in hardware decoding Computing device is completed, or performs completion with the hardware in decoding processor and software module combination.Software module can position In random access memory, flash memory, read-only storage, programmable read only memory or electrically erasable programmable memory, register Deng in the ripe storage medium in this area.The storage medium is located at memory, and processor reads the information in memory, with reference to it Hardware completes the step of above method.
The electronic equipment can also carry out Fig. 1 and Fig. 2 method, and realize the device for determining user's importance in Fig. 1 and Fig. 2 The function of illustrated embodiment, the embodiment of the present application will not be repeated here.
Certainly, in addition to software realization mode, the electronic equipment of the application is not precluded from other implementations, for example patrols Collect mode of device or software and hardware combining etc., that is to say, that the executive agent of following handling process is not limited to each patrol Collect unit or hardware or logical device.
The embodiment of the present application also proposed a kind of computer-readable recording medium, the computer-readable recording medium storage one Individual or multiple programs, one or more programs include instruction, and the instruction is held when the electronic equipment for being included multiple application programs During row, method that the electronic equipment can be made to perform Fig. 1 and embodiment illustrated in fig. 2, and specifically for performing following methods:
It is determined that there are multiple second users of social networks with the first user;
According to the importance of the multiple second user, the importance of first user is determined.
Fig. 5 is the structural representation of the device of determination user's importance of one embodiment of the application.It refer to Fig. 5, In a kind of Software Implementation, determining the device 500 of user's importance may include:First processing units 501 and second processing Unit 502, wherein,
First processing units 501, it is determined that having multiple second users of social networks with the first user;
Second processing unit 502, according to the importance of the multiple second user, determine that first user's is important Degree.
According to the method for determination user's importance of the embodiment of the present application, it is determined that user importance when consider with should User has the importance of the other users of social relationships so that the determination of user's importance is more accurate, can more choose conjunction Suitable core customer, improve product promotion speed.
Alternatively, as one embodiment, the second processing unit 502:
According to the importance of the multiple second user and the characteristic of first user, first user is determined Importance, the characteristic of first user is used to describe behavioural characteristic of first user in social networks.
Alternatively, as one embodiment, the second processing unit 502:
According to the importance and weighted value of the multiple second user, the importance of first user is determined.
Alternatively, as one embodiment, the second processing unit 502:
By the importance of multiple second users and the sum of products of weighted value, it is defined as the importance of first user.
Alternatively, as one embodiment, the second processing unit 502:
According to the multiple second user and the social networks intensity of first user, the multiple second user is determined Weighted value.
Alternatively, as one embodiment, the second processing unit 502:
At least one in following parameters determines the multiple second user and the social networks of first user Intensity:The types of the social networks of the multiple second user and first user, the multiple second user and described the Geographical position where the duration of the social networks of one user, the multiple second user.
Alternatively, as one embodiment, the first processing units 501:
Multilayer social network architecture is established, wherein, in the multilayer social network architecture, the multiple second user institute It is lower one layer than the social network network layers where first user in social network network layers.
Alternatively, as one embodiment, the first processing units 501:
According to the characteristic of the multiple second user, the importance of the multiple second user is determined, described second The characteristic of user is used to describe behavioural characteristic of the multiple second user in social networks.
Alternatively, as one embodiment, the characteristic of first user includes good friend's number of first user The social activity of amount and/or first user enliven the frequency;
Good friend's quantity of the characteristic of the multiple second user including the multiple second user and/or the multiple The social activity of second user enlivens the frequency.
Alternatively, as one embodiment, the social network network layers where first user are the multilayer social networks Top, the second processing unit 502 of framework:
According to the importance of first user, determine whether first user is core customer.
Determine that the device 500 of user's importance can also carry out the method for Fig. 1 and embodiment illustrated in fig. 2, and realize that determination is used The device of family importance will not be repeated here in Fig. 1 and the function of embodiment illustrated in fig. 2, the embodiment of the present application.
In a word, the preferred embodiment of the application is the foregoing is only, is not intended to limit the protection domain of the application. All any modification, equivalent substitution and improvements within spirit herein and principle, made etc., should be included in the application's Within protection domain.
System, device, module or the unit that above-described embodiment illustrates, it can specifically be realized by computer chip or entity, Or realized by the product with certain function.One kind typically realizes that equipment is computer.Specifically, computer for example may be used Think personal computer, laptop computer, cell phone, camera phone, smart phone, personal digital assistant, media play It is any in device, navigation equipment, electronic mail equipment, game console, tablet PC, wearable device or these equipment The combination of equipment.
Computer-readable medium includes permanent and non-permanent, removable and non-removable media can be by any method Or technology come realize information store.Information can be computer-readable instruction, data structure, the module of program or other data. The example of the storage medium of computer includes, but are not limited to phase transition internal memory (PRAM), static RAM (SRAM), moved State random access memory (DRAM), other kinds of random access memory (RAM), read-only storage (ROM), electric erasable Programmable read only memory (EEPROM), fast flash memory bank or other memory techniques, read-only optical disc read-only storage (CD-ROM), Digital versatile disc (DVD) or other optical storages, magnetic cassette tape, the storage of tape magnetic rigid disk or other magnetic storage apparatus Or any other non-transmission medium, the information that can be accessed by a computing device available for storage.Define, calculate according to herein Machine computer-readable recording medium does not include temporary computer readable media (transitory media), such as data-signal and carrier wave of modulation.
It should also be noted that, term " comprising ", "comprising" or its any other variant are intended to nonexcludability Comprising so that process, method, commodity or equipment including a series of elements not only include those key elements, but also wrapping Include the other element being not expressly set out, or also include for this process, method, commodity or equipment intrinsic want Element.In the absence of more restrictions, the key element limited by sentence "including a ...", it is not excluded that wanted including described Other identical element also be present in the process of element, method, commodity or equipment.
Each embodiment in this specification is described by the way of progressive, identical similar portion between each embodiment Divide mutually referring to what each embodiment stressed is the difference with other embodiment.It is real especially for system For applying example, because it is substantially similar to embodiment of the method, so description is fairly simple, related part is referring to embodiment of the method Part explanation.

Claims (13)

1. a kind of method for determining user's importance, including:
It is determined that there are multiple second users of social networks with the first user;
According to the importance of the multiple second user, the importance of first user is determined.
2. according to the method for claim 1, the importance according to the multiple second user, determine that described first uses The importance at family, including:
According to the importance of the multiple second user and the characteristic of first user, the weight of first user is determined Spend, the characteristic of first user is used to describe behavioural characteristic of first user in social networks.
3. according to the method for claim 1, the importance according to the multiple second user, determine that described first uses The importance at family, including:
According to the importance and weighted value of the multiple second user, the importance of first user is determined.
4. according to the method for claim 3, the importance and weighted value according to the multiple second user, determine institute The importance of the first user is stated, including:
By the importance of multiple second users and the sum of products of weighted value, it is defined as the importance of first user.
5. the method according to claim 11, in addition to:
According to the social networks intensity of the multiple second user and first user, the power of the multiple second user is determined Weight values.
6. the method according to claim 11, in addition to:
At least one in following parameters determines the multiple second user and the social networks intensity of first user: The type, the multiple second user and first user of the multiple second user and the social networks of first user The durations of social networks, the geographical position where the multiple second user.
7. social networks according to the method in any one of claims 1 to 3, are not present between the multiple second user, Also include:
Multilayer social network architecture is established, wherein, in the multilayer social network architecture, where the multiple second user It is lower one layer than the social network network layers where first user in social network network layers.
8. according to the method in any one of claims 1 to 3, in addition to:
According to the characteristic of the multiple second user, the importance of the multiple second user, the second user are determined Characteristic be used for behavioural characteristic of the multiple second user in social networks is described.
9. the method according to claim 2 or 8, the characteristic of first user includes the good friend of first user The social activity of quantity and/or first user enliven the frequency;
The characteristic of the multiple second user includes good friend's quantity and/or the multiple second of the multiple second user The social activity of user enlivens the frequency.
10. according to the method for claim 7, the social network network layers where first user are the multilayer social networks Framework it is top, in addition to:
According to the importance of first user, determine whether first user is core customer.
11. a kind of device for determining user's importance, including:
First processing units, it is determined that having multiple second users of social networks with the first user;
Second processing unit, according to the importance of the multiple second user, determine the importance of first user.
12. a kind of electronic equipment, including:
Processor;And
It is arranged to store the memory of computer executable instructions, the executable instruction makes the processor when executed Perform following operate:
It is determined that there are multiple second users of social networks with the first user;
According to the importance of the multiple second user, the importance of first user is determined.
13. a kind of computer-readable medium, the computer-readable medium storage one or more program is one or more of Program is when the electronic equipment for being included multiple application programs performs so that the electronic equipment performs following operate:
It is determined that there are multiple second users of social networks with the first user;
According to the importance of the multiple second user, the importance of first user is determined.
CN201710909419.2A 2017-09-29 2017-09-29 Determine the method, apparatus and electronic equipment of user's importance Pending CN107767171A (en)

Priority Applications (3)

Application Number Priority Date Filing Date Title
CN201710909419.2A CN107767171A (en) 2017-09-29 2017-09-29 Determine the method, apparatus and electronic equipment of user's importance
TW107118449A TWI733028B (en) 2017-09-29 2018-05-30 Method, device and electronic equipment for determining user importance
PCT/CN2018/107255 WO2019062692A1 (en) 2017-09-29 2018-09-25 Method and apparatus for determining importance degree of user, and electronic device

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
CN201710909419.2A CN107767171A (en) 2017-09-29 2017-09-29 Determine the method, apparatus and electronic equipment of user's importance

Publications (1)

Publication Number Publication Date
CN107767171A true CN107767171A (en) 2018-03-06

Family

ID=61267004

Family Applications (1)

Application Number Title Priority Date Filing Date
CN201710909419.2A Pending CN107767171A (en) 2017-09-29 2017-09-29 Determine the method, apparatus and electronic equipment of user's importance

Country Status (3)

Country Link
CN (1) CN107767171A (en)
TW (1) TWI733028B (en)
WO (1) WO2019062692A1 (en)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2019062692A1 (en) * 2017-09-29 2019-04-04 阿里巴巴集团控股有限公司 Method and apparatus for determining importance degree of user, and electronic device

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20140279722A1 (en) * 2013-03-15 2014-09-18 Mitu Singh Methods and systems for inferring user attributes in a social networking system
CN105160546A (en) * 2015-08-07 2015-12-16 北京思特奇信息技术股份有限公司 Method and system for constructing and analyzing social network
CN105447038A (en) * 2014-08-29 2016-03-30 国际商业机器公司 Method and system for acquiring user characteristics
CN105991333A (en) * 2015-02-26 2016-10-05 阿里巴巴集团控股有限公司 Data processing method and system

Family Cites Families (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN102880608A (en) * 2011-07-13 2013-01-16 阿里巴巴集团控股有限公司 Ranking and searching method and ranking and searching device based on interpersonal distance
CN103514215A (en) * 2012-06-28 2014-01-15 北京奇虎科技有限公司 Method and device for generating social contact influence information for user
CN106875277A (en) * 2017-01-16 2017-06-20 星云纵横(北京)大数据信息技术有限公司 A kind of determination methods of social media account influence power
CN107767171A (en) * 2017-09-29 2018-03-06 阿里巴巴集团控股有限公司 Determine the method, apparatus and electronic equipment of user's importance

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20140279722A1 (en) * 2013-03-15 2014-09-18 Mitu Singh Methods and systems for inferring user attributes in a social networking system
CN105447038A (en) * 2014-08-29 2016-03-30 国际商业机器公司 Method and system for acquiring user characteristics
CN105991333A (en) * 2015-02-26 2016-10-05 阿里巴巴集团控股有限公司 Data processing method and system
CN105160546A (en) * 2015-08-07 2015-12-16 北京思特奇信息技术股份有限公司 Method and system for constructing and analyzing social network

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2019062692A1 (en) * 2017-09-29 2019-04-04 阿里巴巴集团控股有限公司 Method and apparatus for determining importance degree of user, and electronic device

Also Published As

Publication number Publication date
TWI733028B (en) 2021-07-11
WO2019062692A1 (en) 2019-04-04
TW201915876A (en) 2019-04-16

Similar Documents

Publication Publication Date Title
JP6696001B2 (en) Method and device for outputting risk information and constructing risk information
CN110070399A (en) A kind of discount coupon method for pushing and device
CN107292701A (en) Order group technology and device
CN107256465A (en) The recognition methods of adventure account and device
CN107547433A (en) The method, apparatus and equipment of current limliting are carried out based on Token Bucket
CN107818301A (en) Update the method, apparatus and electronic equipment of biometric templates
CN108509497A (en) Information recommendation method, device and electronic equipment
CN107516038A (en) A kind of method and device for determining device-fingerprint
CN107783734A (en) A kind of resource allocation methods, device and terminal based on super fusion storage system
CN108765159A (en) A kind of cochain based on block chain and condition processing method, device and interacted system
CN107968953A (en) Anti- cheating user method and device
CN109598542A (en) A kind of put-on method, device and the electronic equipment of equity of marketing
CN109064217A (en) Method, apparatus and electronic equipment are determined based on the core body strategy of user gradation
CN107437199A (en) Platform earnings forecast method and device
CN107436914A (en) Recommend method and device
CN108734469A (en) The method and apparatus for determining consumer's risk label undetermined
CN110458598A (en) Scene adaptation method, device and electronic equipment
CN109615461A (en) Target user's recognition methods, the recognition methods of violation trade company and device
CN110147940A (en) A kind of risk control processing method, equipment, medium and device
CN109003090A (en) risk control method and device
CN107026897A (en) A kind of methods, devices and systems of data processing
CN110033158A (en) A kind of user credit behavior evaluation method, apparatus and electronic equipment
CN107767171A (en) Determine the method, apparatus and electronic equipment of user's importance
CN109684033A (en) Cloud platform bare machine management method, storage medium, electronic equipment and system
CN109542785A (en) A kind of invalid bug determines method and apparatus

Legal Events

Date Code Title Description
PB01 Publication
PB01 Publication
SE01 Entry into force of request for substantive examination
SE01 Entry into force of request for substantive examination
REG Reference to a national code

Ref country code: HK

Ref legal event code: DE

Ref document number: 1249637

Country of ref document: HK

TA01 Transfer of patent application right

Effective date of registration: 20200921

Address after: Cayman Enterprise Centre, 27 Hospital Road, George Town, Grand Cayman, British Islands

Applicant after: Innovative advanced technology Co.,Ltd.

Address before: Cayman Enterprise Centre, 27 Hospital Road, George Town, Grand Cayman, British Islands

Applicant before: Advanced innovation technology Co.,Ltd.

Effective date of registration: 20200921

Address after: Cayman Enterprise Centre, 27 Hospital Road, George Town, Grand Cayman, British Islands

Applicant after: Advanced innovation technology Co.,Ltd.

Address before: A four-storey 847 mailbox in Grand Cayman Capital Building, British Cayman Islands

Applicant before: Alibaba Group Holding Ltd.

TA01 Transfer of patent application right
RJ01 Rejection of invention patent application after publication

Application publication date: 20180306

RJ01 Rejection of invention patent application after publication