CN107766450A - The method and server that demand is recommended - Google Patents
The method and server that demand is recommended Download PDFInfo
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- CN107766450A CN107766450A CN201710883422.1A CN201710883422A CN107766450A CN 107766450 A CN107766450 A CN 107766450A CN 201710883422 A CN201710883422 A CN 201710883422A CN 107766450 A CN107766450 A CN 107766450A
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Abstract
The method and server, methods described recommended the present invention relates to a kind of demand include:Receive the searching request that user inputs on Electronic Government Affairs Website;The demand information matched by the searching request that user inputs with the customized information search of user, the customized information of the user is the information for the user data including Web daily records excavate generation, and the Web daily records include access record of the user to the Electronic Government Affairs Website;The demand information is recommended to the user.The present invention can lift the specific aim and promptness of personalized recommendation.
Description
Technical field
The present invention relates to field of information processing, a kind of method recommended more particularly to demand and server.
Background technology
In recent years, along with the ripe with perfect of Internet technologies, E-Government with its it is efficient, quick and easy, low into
This features such as, is developed rapidly, and it not only turns into the key areas of Contemporary Information construction, and as one state of measurement
The important indicator of family's comprehensive strength.
For the public, personalized service be advantageous to conveniently, in time, accurately and comprehensively obtain Government Information Resources and clothes
Business;For government, by personalized service may advantageously facilitate government agencies at all levels from " government's guidance type " service mode to
The service transformation of " direction of guiding type ", strengthens the communication between government and the public with exchanging, preferably meets that the public is poor
Not Hua, mobilism, the demand of interactivity, improve the satisfaction and degree of participation of the public, and then Improving Government image so that
E-government development upgrades to a new height.
But current E-Government does not possess personalized service function also generally, and part has the electronics of personalized service
Government affairs have relatively low specific aim and promptness in terms of personalized service.
The content of the invention
Based on this, it is necessary to there is relatively low specific aim and promptness in terms of personalized service for current E-Government
The problem of, there is provided the method and server that a kind of demand is recommended.
A kind of method that demand is recommended, methods described include:
Receive the searching request that user inputs on Electronic Government Affairs Website;
The demand information matched by the searching request that user inputs with the customized information search of user, the user's
Customized information is the information for the user data including Web daily records excavate generation, and the Web daily records include user
Access record to the Electronic Government Affairs Website;
The demand information is recommended to the user.
In one of the embodiments, the customized information search of the searching request inputted by user and user
The demand information matched somebody with somebody, including:
The searching request inputted according to user searches corresponding demand information;
The demand information is filtered according to the customized information of the user.
In one of the embodiments, the described pair of user data including Web daily records excavates, including following step
Suddenly:
Ambiguity analysis, mining data storehouse corresponding to generation are carried out to the user data including the Web daily records;
The mining data storehouse is analyzed by default mining model and exports corresponding information.
In one of the embodiments, the searching request of user's input includes at least one set key of user's input
Word.
In one of the embodiments, methods described also includes:
Access habits of the user to the Electronic Government Affairs Website are obtained from the customized information of user;
The website structure of the Electronic Government Affairs Website is adjusted according to the access habits.
In one of the embodiments, the website structure of the adjustment Electronic Government Affairs Website, including:
The plate that user is often accessed adjusts the position preferentially accessed to user;
The content that user is often accessed adjusts the plate included to the position.
A kind of server, the server include:
Receiving module, the searching request inputted for receiving user on Electronic Government Affairs Website;
Search module, for being believed by the searching request that user inputs with the demand that the customized information search of user matches
Breath, the customized information of the user is the information for the user data including Web daily records excavate generation, described
Web daily records include access record of the user to the Electronic Government Affairs Website;
Recommending module, for the demand information to be recommended to the user.
In one of the embodiments, the search module is additionally operable to:
The searching request inputted according to user searches corresponding demand information;
The demand information is filtered according to the customized information of the user.
In one of the embodiments, the server also includes:
Acquisition module, practised for obtaining access of the user to the Electronic Government Affairs Website from the customized information of user
It is used;
Adjusting module, for adjusting the website structure of the Electronic Government Affairs Website according to the access habits.
In one of the embodiments, the adjusting module is additionally operable to:
The plate that user is often accessed adjusts the position preferentially accessed to user;
The content that user is often accessed adjusts the plate included to the position.
In method and server that demand described above is recommended, user when inputting searching request on Electronic Government Affairs Website,
The demand information that searching request matches with the customized information search of user can be combined, and recommends user, so as to lift individual character
Change the specific aim and promptness recommended.
Brief description of the drawings
Fig. 1 is the flow chart for the method that the demand of an embodiment is recommended;
Fig. 2 is the flow chart of step S140 in Fig. 1;
Fig. 3 is the flow chart for the method that the demand of another embodiment is recommended;
Fig. 4 is the structure chart of the server of an embodiment;
Fig. 5 is the structure chart of the server of another embodiment.
Embodiment
In order to make the purpose , technical scheme and advantage of the present invention be clearer, it is right below in conjunction with drawings and Examples
The present invention is further elaborated.It should be appreciated that the specific embodiments described herein are merely illustrative of the present invention, and
It is not used in the restriction present invention.
As shown in figure 1, the method that the demand of an embodiment is recommended includes step S120 to step S160.
Step S120, receive the searching request that user inputs on Electronic Government Affairs Website;
Step S140, the demand information matched by the searching request that user inputs with the customized information search of user,
The customized information of user is the information for the user data including Web daily records excavate generation, and Web daily records include using
Access record of the family to Electronic Government Affairs Website;
Step S160, demand information is recommended to user.
In the method that demand described above is recommended, user can combine and search when inputting searching request on Electronic Government Affairs Website
Rope asks the demand information matched with the search of the customized information of user, and recommends user, so as to lift personalized recommendation
Specific aim and promptness.
In the present embodiment, Electronic Government Affairs Website is typically respectively connected with server, and it is provided accordingly for Electronic Government Affairs Website
Service.Server can record the information that user registers in Electronic Government Affairs Website, and generally system of real name is registered.System of real name registration is usual
The characteristics such as age, sex, occupation, hobby, knowledge background, career field including user.
After the information registration Electronic Government Affairs Website that user passes through registration, server can record user browse, operated it is interior
Hold, these contents are historical record.In the present embodiment, server can record user and access the situation of each page and in each page
Residence time, and the access information such as operation specific to accession page.These access informations can pass through WebLog files
(Web daily records) is detailed to be recorded.
The data such as characteristic including Web daily records, user are excavated, the customized information of user can be obtained.With reference to
The searching request of user's input and the customized information of user, may search for the demand information of matching.Demand information can be
User needs some the government affairs things handled, such as social security, common reserve fund, identity card dependencies.
It is pointed out that because customized information is what the historical record based on user was formed, therefore, the present embodiment is real
It is the access history with reference to user on border, the process that the behavior to user or hobby are speculated in advance, so as to realize use
The recommendation of the individual demand at family.
Wherein, as shown in Fig. 2 in the present embodiment, searching request and the individual character of user that step S140 is inputted by user
Change the demand information of information search matching, including:
Step S141, the searching request inputted according to user search corresponding demand information;
Step S142, demand information is filtered according to the customized information of user.
In the present embodiment, the searching request of user's input is at least a set of keyword, " changing neck " after being expired such as identity card,
" identity card ", or " visa " when visa is handled etc..
Corresponding demand information can be searched according to the searching request that user inputs, but these information due to simply by
In general retrieval, therefore, information is relatively more, and user needs further search.In the present embodiment, defeated according to user
, can be further according to the customized information of user to the need that find after the searching request entered finds corresponding demand information
Information is asked to be filtered.Here filtering, it is the not high need of the intention degree of correlation for being included the customized information with user
Information deletion is asked to fall.For example, the customized information of user is mainly the content related to visa, possible user mainly handles phase
The matters of going abroad answered.Therefore, when the keyword of user's input is identity card, it can filter out and not be related to visa and handle (visa
Handling needs identity card) matters, only retain some and be related to the content that visa is handled.
The accuracy of filtering depends on the accuracy expressed by the customized information of excavation.In the present embodiment, to including Web
User data including daily record is excavated, and is comprised the following steps:
Ambiguity analysis, mining data storehouse corresponding to generation are carried out to the user data including Web daily records;
Mining data storehouse is analyzed by default mining model and exports corresponding information.
Generally, user's browsing situation and can all be stored in the web access daily record of server end (Web Log to Web site
File), most web access journal format follow international internet association proposition as http protocol a part it is common
Journal format, also some extension log file formats for following newest proposition.The structure of Web Log files is as shown in the table.Can
See, the customized information that can obtain user excavated to Web daily records, so can improve personalized service specific aim and effectively
Property.
Web Log file structures
Title | Description |
Date | The date of requests for page, time, time zone |
Client IP | IP the or DNS entrances of distance host |
User name | The user name of Telnet |
Bytes | The byte number (send or receive) of transmission |
Server | Server name, IP address and port numbers |
Bequest | UIL is inquired about |
Status | Return to the HTTP status indicators of user |
Service name | The service name of user's request |
Time Taken | Complete the time browsed |
Protocol Version | The protocol version of transmission |
User Agent | ISP |
Cookie | Cookie ID |
Referrer | This page of page up |
By analyzing information such as Web daily records, valuable contact, pattern, trend, exception, exception can be found out
Deng certainly it is also seen that the customized information such as hobby of user, so as to realize that the service of personalization provides for E-Government
Basic guarantee.
According to the Web daily records of user, performance data etc., can be stored from server Web daily records daily record storehouse and comprising
Related data is extracted in the customer data base of user personality data and is pre-processed, including ambiguity analysis is carried out to data,
Inconsistency is eliminated, ultimately forms mining data storehouse, it is the basis of data mining.
On the basis of mining data storehouse, mining data storehouse can be analyzed and be exported according to default mining model
Corresponding information.These information are the customized information of user.Wherein, default mining model is according to Electronic Government Affairs Website
Excavation requirement and purpose, with the mining algorithm such as correlation rule, sequence pattern, classification and cluster, path analysis generation one
Kind model, it can effectively lift mining effect, accurately draw the customized information of user.
The process recommended from above demand, after user logs in Electronic Government Affairs Website, different users is due to individual character
It is different to change information, therefore, when the situation that different users inputs identical searching request occurs, such as inputs identical keyword
It is different Deng, the demand information that server returns to user, so as to improve the recall precision and service quality of personalization.
In another embodiment, it can also change or adjust the net of Electronic Government Affairs Website according to the customized information of user
Station structure, different users is respectively provided with an optimal network structure layout, further lift the specific aim of personalized service
And quality.Specifically, as shown in figure 3, the method that the demand of another embodiment is recommended also comprises the following steps:
Step S181, access habits of the user to Electronic Government Affairs Website are obtained from the customized information of user;
Step S182, the website structure of Electronic Government Affairs Website is adjusted according to access habits.
The access habits of user can be that user mainly conducts interviews to which content, i.e., the content that user accesses, such as may be used
Be related to visa, social security content etc., and these contents are in which of Electronic Government Affairs Website plate.
Wherein, the website structure of Electronic Government Affairs Website is adjusted, the plate that user can be often accessed adjust to
The position that user preferentially accesses, the content for then often accessing user adjust the plate included to the position.In the present embodiment,
The position of the interior perhaps plate in Electronic Government Affairs Website can also only be adjusted.The website structure of Electronic Government Affairs Website is adjusted
It is whole, can by with user browse custom be consistent in perhaps plate be moved to the habitual position accessed of user, so as to carry
Rise the browse efficiency of user.
In the present embodiment, when adjusting the website structure of Electronic Government Affairs Website according to access habits, user can also be excavated
The correlation of accession page, so as to be linked to increasing between the webpage of close ties, convenient use.Specifically, passed through for user
Multiple webpages that frequentation is asked, it can be established the link between these webpages, can be according to the net when user opens a certain webpage
Linking relationship between page and other webpages, easily opens other webpages, so as to avoid search and lookup repeatedly, lifting is searched
Rope efficiency.
In the present embodiment, the personalized service that Electronic Government Affairs Website provides there may come a time when between meeting and the real demand of user
There is some difference, therefore, opinion and the suggestion of personalized service of the user to offer can be collected, then to the opinion of user
Analyzed with suggestion, and be stored in customer data base, as the foundation of optimization personalized service, more filled it up with so as to provide the user
The personalized service of meaning.
As shown in figure 4, the server of an embodiment includes:
Receiving module 120, the searching request inputted for receiving user on Electronic Government Affairs Website;
Search module 140, for the need matched by the searching request that user inputs with the customized information search of user
Seek information, the customized information of user is the information for the user data including Web daily records excavate generation, Web days
Will includes access record of the user to Electronic Government Affairs Website;
Recommending module 160, for demand information to be recommended to user.
In server described above, user on Electronic Government Affairs Website input searching request when, can combine searching request with
The demand information of the customized information search matching of user, and recommends user, so as to lifted the specific aim of personalized recommendation and
Promptness.
In the present embodiment, server is the background server of Electronic Government Affairs Website, and it is provided accordingly for Electronic Government Affairs Website
Service.
Include memory in server, memory can record the information that user registers in Electronic Government Affairs Website, typically
Registered for system of real name.System of real name registers the age for generally including user, sex, occupation, hobby, knowledge background, work neck
The characteristics such as domain.Memory can also gather the other information of user, including log-on message, log-on message, access information and individual character
Change information etc., and be correspondingly stored in Web daily records storehouse, customer data base, for further handling.
After the information registration Electronic Government Affairs Website that user passes through registration, server can record user browse, operated it is interior
Hold.In the present embodiment, server can record user and access the situation of each page and the residence time in each page, and specific pin
The access informations such as the operation to accession page.These access informations can be recorded by the way that Web Log files (Web daily records) are detailed
Come.
The data such as characteristic including Web daily records, user are excavated, the customized information of user can be obtained.With reference to
The searching request of user's input and the customized information of user, may search for the demand information of matching.Demand information can be
User needs some the government affairs things handled, such as social security, common reserve fund, identity card dependencies.
It is pointed out that because customized information is what the historical record based on user was formed, therefore, the present embodiment is real
It is the access history with reference to user on border, the process that the behavior to user or hobby are speculated in advance, so as to realize use
The recommendation of the individual demand at family.
Wherein, in the present embodiment, searching request and the customized information of user that search module 140 is inputted by user are searched
The demand information of rope matching, including:
The searching request inputted according to user searches corresponding demand information;
Demand information is filtered according to the customized information of user.
In the present embodiment, the searching request of user's input is at least a set of keyword, " changing neck " after being expired such as identity card,
" identity card ", or " visa " when visa is handled etc..
Corresponding demand information can be searched according to the searching request that user inputs, but these information due to simply by
In general retrieval, therefore, information is relatively more, and user needs further search.In the present embodiment, defeated according to user
, can be further according to the customized information of user to the need that find after the searching request entered finds corresponding demand information
Information is asked to be filtered.Here filtering, it is the not high need of the intention degree of correlation for being included the customized information with user
Information deletion is asked to fall.For example, the customized information of user is mainly the content related to visa, possible user mainly handles phase
The matters of going abroad answered.Therefore, when the keyword of user's input is identity card, it can filter out and not be related to visa and handle (visa
Handling needs identity card) matters, only retain some and be related to the content that visa is handled.
The accuracy of filtering depends on the accuracy expressed by the customized information of excavation.In the present embodiment, to including Web
User data including daily record is excavated, and is comprised the following steps:
Ambiguity analysis, mining data storehouse corresponding to generation are carried out to the user data including Web daily records;
Mining data storehouse is analyzed by default mining model and exports corresponding information.
Generally, user's browsing situation and can all be stored in the web access daily record of server end (Web Log to Web site
File), most web access journal format follow international internet association proposition as http protocol a part it is common
Journal format, also some extension log file formats for following newest proposition.The structure of Web Log files is as shown in the table.Can
See, the customized information that can obtain user excavated to Web daily records, so can improve personalized service specific aim and effectively
Property.
Web Log file structures
Title | Description |
Date | The date of requests for page, time, time zone |
Client IP | IP the or DNS entrances of distance host |
User name | The user name of Telnet |
Bytes | The byte number (send or receive) of transmission |
Server | Server name, IP address and port numbers |
Bequest | UIL is inquired about |
Status | Return to the HTTP status indicators of user |
Service name | The service name of user's request |
Time Taken | Complete the time browsed |
Protocol Version | The protocol version of transmission |
User Agent | ISP |
Cookie | Cookie ID |
Referrer | This page of page up |
By analyzing information such as Web daily records, valuable contact, pattern, trend, exception, exception can be found out
Deng certainly it is also seen that the customized information such as hobby of user, so as to realize that the service of personalization provides for E-Government
Basic guarantee.
According to the Web daily records of user, performance data etc., can be stored from server Web daily records daily record storehouse and comprising
Related data is extracted in the customer data base of user personality data and is pre-processed, including ambiguity analysis is carried out to data,
Inconsistency is eliminated, ultimately forms mining data storehouse, it is the basis of data mining.
On the basis of mining data storehouse, mining data storehouse can be analyzed and be exported according to default mining model
Corresponding information.These information are the customized information of user.Wherein, default mining model is according to Electronic Government Affairs Website
Excavation requirement and purpose, with the mining algorithm such as correlation rule, sequence pattern, classification and cluster, path analysis generation one
Kind model, it can effectively lift mining effect, accurately draw the customized information of user.
The process recommended from above demand, after user logs in Electronic Government Affairs Website, different users is due to individual character
It is different to change information, therefore, when the situation that different users inputs identical searching request occurs, such as inputs identical keyword
It is different Deng, the demand information that server returns to user, so as to improve the recall precision and service quality of personalization.
In another embodiment, it can also change or adjust the net of Electronic Government Affairs Website according to the customized information of user
Station structure, different users is respectively provided with an optimal network structure layout, further lift the specific aim of personalized service
And quality.Specifically, as shown in figure 5, the server of another embodiment also includes:
Acquisition module 181, for obtaining access habits of the user to Electronic Government Affairs Website from the customized information of user;
Adjusting module 182, for adjusting the website structure of Electronic Government Affairs Website according to access habits.
The access habits of user can be that user mainly conducts interviews to which content, i.e., the content that user accesses, such as may be used
Be related to visa, social security content etc., and these contents are in which of Electronic Government Affairs Website plate.
Wherein, the website structure of Electronic Government Affairs Website is adjusted, the plate that user can be often accessed adjust to
The position that user preferentially accesses, the content for then often accessing user adjust the plate included to the position.In the present embodiment,
The position of the interior perhaps plate in Electronic Government Affairs Website can also only be adjusted.The website structure of Electronic Government Affairs Website is adjusted
It is whole, can by with user browse custom be consistent in perhaps plate be moved to the habitual position accessed of user, so as to carry
Rise the browse efficiency of user.
In the present embodiment, when adjusting the website structure of Electronic Government Affairs Website according to access habits, user can also be excavated
The correlation of accession page, so as to be linked to increasing between the webpage of close ties, convenient use.Specifically, passed through for user
Multiple webpages that frequentation is asked, it can be established the link between these webpages, can be according to the net when user opens a certain webpage
Linking relationship between page and other webpages, easily opens other webpages, so as to avoid search and lookup repeatedly, lifting is searched
Rope efficiency.
In the present embodiment, the personalized service that Electronic Government Affairs Website provides there may come a time when between meeting and the real demand of user
There is some difference, therefore, opinion and the suggestion of personalized service of the user to offer can be collected, then to the opinion of user
Analyzed with suggestion, and be stored in customer data base, as the foundation of optimization personalized service, more filled it up with so as to provide the user
The personalized service of meaning.
Each technical characteristic of embodiment described above can be combined arbitrarily, to make description succinct, not to above-mentioned reality
Apply all possible combination of each technical characteristic in example to be all described, as long as however, the combination of these technical characteristics is not deposited
In contradiction, the scope that this specification is recorded all is considered to be.
Embodiment described above only expresses the several embodiments of the present invention, and its description is more specific and detailed, but simultaneously
Can not therefore it be construed as limiting the scope of the patent.It should be pointed out that come for one of ordinary skill in the art
Say, without departing from the inventive concept of the premise, various modifications and improvements can be made, these belong to the protection of the present invention
Scope.Therefore, the protection domain of patent of the present invention should be determined by the appended claims.
Claims (10)
1. a kind of method that demand is recommended, it is characterised in that methods described includes:
Receive the searching request that user inputs on Electronic Government Affairs Website;
The demand information matched by the searching request that user inputs with the customized information search of user, the individual character of the user
It is to the user data including Web daily records excavate the information of generation to change information, and the Web daily records include user to institute
State the access record of Electronic Government Affairs Website;
The demand information is recommended to the user.
2. according to the method for claim 1, it is characterised in that of the searching request inputted by user and user
Property information search matching demand information, including:
The searching request inputted according to user searches corresponding demand information;
The demand information is filtered according to the customized information of the user.
3. according to the method for claim 1, it is characterised in that the described pair of user data including Web daily records is carried out
Excavate, comprise the following steps:
Ambiguity analysis, mining data storehouse corresponding to generation are carried out to the user data including the Web daily records;
The mining data storehouse is analyzed by default mining model and exports corresponding information.
4. according to the method for claim 1, it is characterised in that the searching request of user's input includes user's input
At least one set of keyword.
5. according to the method for claim 1, it is characterised in that methods described also includes:
Access habits of the user to the Electronic Government Affairs Website are obtained from the customized information of user;
The website structure of the Electronic Government Affairs Website is adjusted according to the access habits.
6. according to the method for claim 5, it is characterised in that the website structure of the adjustment Electronic Government Affairs Website,
Including:
The plate that user is often accessed adjusts the position preferentially accessed to user;
The content that user is often accessed adjusts the plate included to the position.
7. a kind of server, it is characterised in that the server includes:
Receiving module, the searching request inputted for receiving user on Electronic Government Affairs Website;
Search module, for searching for the demand information matched with the customized information of user by the searching request that user inputs,
The customized information of the user be to the user data including Web daily records carry out excavate generation information, the Web days
Will includes access record of the user to the Electronic Government Affairs Website;
Recommending module, for the demand information to be recommended to the user.
8. server according to claim 7, it is characterised in that the search module is additionally operable to:
The searching request inputted according to user searches corresponding demand information;
The demand information is filtered according to the customized information of the user.
9. server according to claim 7, it is characterised in that the server also includes:
Acquisition module, for obtaining access habits of the user to the Electronic Government Affairs Website from the customized information of user;
Adjusting module, for adjusting the website structure of the Electronic Government Affairs Website according to the access habits.
10. server according to claim 9, it is characterised in that the adjusting module is additionally operable to:
The plate that user is often accessed adjusts the position preferentially accessed to user;
The content that user is often accessed adjusts the plate included to the position.
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Citations (6)
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