CN107730312A - A kind of out-of-home media traffic transformation analysis system - Google Patents
A kind of out-of-home media traffic transformation analysis system Download PDFInfo
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- CN107730312A CN107730312A CN201710918403.8A CN201710918403A CN107730312A CN 107730312 A CN107730312 A CN 107730312A CN 201710918403 A CN201710918403 A CN 201710918403A CN 107730312 A CN107730312 A CN 107730312A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
- G06Q30/0245—Surveys
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/20—Information retrieval; Database structures therefor; File system structures therefor of structured data, e.g. relational data
- G06F16/24—Querying
- G06F16/245—Query processing
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/20—Information retrieval; Database structures therefor; File system structures therefor of structured data, e.g. relational data
- G06F16/27—Replication, distribution or synchronisation of data between databases or within a distributed database system; Distributed database system architectures therefor
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/20—Information retrieval; Database structures therefor; File system structures therefor of structured data, e.g. relational data
- G06F16/28—Databases characterised by their database models, e.g. relational or object models
- G06F16/284—Relational databases
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/20—Information retrieval; Database structures therefor; File system structures therefor of structured data, e.g. relational data
- G06F16/29—Geographical information databases
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
- G06Q30/0244—Optimization
Abstract
The present invention relates to a kind of out-of-home media traffic transformation analysis system, including media flow box, server, database and background function module, media flow box includes inner function module and external function module again.The system can gather the data such as the stream of people, the vehicle flowrate of out-of-home media position in real time, support that temporally latitude carries out statistics and analyzes data on flows on backstage, facilitate advertising agents to the accurate of location advertising, science, arm's length pricing, the interests of advertisement putting client can effectively be safeguarded, advertisement putting client can be made precisely to grasp its commercial audience quantity, helping advertisement putting client, precisely effectively the geographical position of advertisement is launched in selection.
Description
Technical field
The present invention relates to outdoor advertising Remote Monitoring Technology field, particularly a kind of out-of-home media traffic transformation analysis
System.
Background technology
At present, form is launched in outdoor advertising mainly two kinds：A kind of is the outdoor advertising of large-scale spray picture formula, and another kind is
The outdoor advertising of LED display screen dynamic type.How many at this stage, the whether outdoor advertising of any form, pass through for people
The position of the outdoor advertising, how many can watch the outdoor advertising of the position, and then just can relatively accurately evaluate
The value of advertisement putting at this, and science to outdoor advertising position, arm's length pricing.But at this stage, it there is no
Science, objective, rational statistical means, to obtain this respect data.So for advertising agents, it can only lean on for a long time probably
Mode is estimated, to the price of each location advertising, objective and precise information can not be taken out as the fact, carried out with advertiser
Price negotiation.And for advertising input person, for a long time, can not objectively it know at all, its selected dispensing advertisement
The stream of people in geographical position, wagon flow actually how many, audient crowd's amount has much, and it is suitable etc. whether ad placement selects,
It is unclear without exception.Advertising input person in most instances, can only estimate mode by blindness, select the dispensing position of advertisement
Put, whether final demonstration effect reaches, and is all the quantitative criteria of no judge all the time.
The content of the invention
It is an object of the invention to solve the above problems and deficiency, there is provided a kind of out-of-home media traffic transformation analysis system
System, the system can gather the data such as the stream of people, the vehicle flowrate of out-of-home media position in real time, support backstage temporally latitude
Carry out statistics and analyze data on flows, facilitate advertising agents to the accurate of location advertising, science, arm's length pricing, can be effectively
The interests of advertisement putting client are safeguarded, advertisement putting client can be made precisely to grasp its commercial audience quantity, help advertisement putting visitor
Precisely effectively the geographical position of advertisement is launched in selection at family.
The technical proposal of the invention is realized in this way：A kind of out-of-home media traffic transformation analysis system, its feature
It is to include media flow box, server, database and background function module, the media flow box includes internal work(again
Energy module and external function module, wherein, the inner function module also includes WIFI communication module, Linux development board collection
Into module, mobile device detecting module, humiture detecting module, the WIFI communication module is to allow Linux development boards to integrate mould
Block connection WIFI routers carry out the circuit board module of WIFI communication, the WIFI communication module and Linux development board integration modules
Communication connection；
The Linux development boards integration module is to be integrated with that the circuit board module for programming central IC chip can be developed, and it is supported
GPIO plug-in units, support the application deployment of python, java, c++ language development；
The mobile device detecting module is the intelligence of the smart machine and ios platform that can detect and catch Android platform
The detecting devices of the on-air radio communications protocol of device signal, the mobile device detecting module and Linux development board integration modules
Communication connection；
The humiture detecting module is the humiture metering module of the temperature and humidity information of monitoring flow media cassette interior,
The humiture detecting module is electrically connected with Linux development board integration modules；
The external function module also includes power supply module, waterproof lightning-protection module, standby power supply module, external antenna module；
The power supply module provides the power supply unit of 3.3V or 5V DC supplies for inner function module, the power supply module
It is electrically connected with inner function module；The standby power supply module be mutually concatenated with power supply module together with energy automatic charging not
UPS apparatus；
The waterproof lightning-protection module is waterproof lightning protection device, and it is electrically connected with power supply module, can be when media flow box is intake
Or working power is automatically cut off when being struck by lightning by force, provide safeguard procedures for media flow box；
The external antenna module is the IPX external antennas on media flow box, plays amplification and reception signal；
The media flow box is detected the routing information data of smart machine, passes through WIFI communication module transfer to clothes
It is engaged in device, is stored in database, the background function module is connected with server communication, and providing data for user checks, downloads number
According to flow analysis content；
The server is that the centos7 system buildings based on X64 take into multimachine assembly form, including application server, message
The business class of device two；
The database is made up of HBASE systems and MYSQL systems, and HBASE systems are used for storage device detection information, MYSQL
System is used for storage service logical structure information；
The background function module includes registration and login module, personal information management module, equipment networking module and stream again
Analysis module is measured, background function module writes log-on message is used for the first time as user with login module wherein registering, registers
After the validated user used for background function, user is carried out personal by user account and password login background function module
The operation and maintenance of information management module, equipment networking module, stream reason analysis module, these operation and maintenance include：For
Personal information management module is carried out, changes company information related in account, login password is changed, checks login daily record；For
Equipment networking module, user can be on backstages after by inserting the unique sequence numbers of media flow box, system check
System views the working condition of media flow box；For flow analysis module, user can be right by flow analysis module
Specific media temporally, the latitude in space carry out data analysis, understand the stream of the stream of people that media pass through on a time period and wagon flow
Measure information.
Beneficial effects of the present invention：The system turns to opportunity using present Intelligent mobile equipment using highly popular, passes through
Catch with collection people by way of location advertising at carry Intelligent mobile equipment electric signal, to count by way of the location advertising
Flow of the people, vehicle flowrate, then analyzed by backstage work(module, obtain required result data, be serve ads
Business, advertiser provide conscientiously, have the data message of foundation, with this come the value assessed and weigh location advertising, facilitate advertisement
Operator can effectively safeguard the interests of advertisement putting client, can make advertisement to the accurate of location advertising, science, arm's length pricing
Launch client and precisely grasp its commercial audience quantity, helping advertisement putting client, precisely effectively the geographical position of advertisement is launched in selection
Put.
Brief description of the drawings
Fig. 1 is the total block diagram of principle of the present invention.
Fig. 2 is the principle block diagram of the media flow box of the present invention.
Fig. 3 is the principle block diagram of the background function module of the present invention.
Embodiment
As shown in figure 1, a kind of out-of-home media traffic transformation analysis system of the present invention, including media flow box
Son 1, server 2, database 3 and background function module 4, the media flow box 1 again including inner function module 11 with it is outer
Portion's functional module 12.Wherein as shown in Fig. 2 the inner function module 11 also includes WIFI communication module 111, Linux is opened
Send out plate integration module 112, mobile device detecting module 113, humiture detecting module 114.The WIFI communication module 111 is to allow
Linux development boards integration module 112 connects the circuit board module that WIFI routers carry out WIFI communication, the WIFI communication module with
Linux development boards integration module communicates to connect.The Linux development boards integration module 112 can develop programming center to be integrated with
The circuit board module of IC chip, it supports GPIO plug-in units, supports the application deployment of python, java, c++ language development.It is described
Mobile device detecting module 113 is the smart machine letter of the smart machine and ios platform that can detect and catch Android platform
Number on-air radio communications protocol detecting devices, the mobile device detecting module 113 and Linux development boards integration module 112
Communication connection.The humiture detecting module 114 is the humiture of the temperature and humidity information of monitoring flow media cassette interior
Metering module, the humiture detecting module 114 and Linux development boards integration module 112 are electrically connected.
Again as shown in Fig. 2 the external function module 12 also includes power supply module 121, waterproof lightning-protection module 122, standby
With power module 123, external antenna module 124, the power supply module 121 is that inner function module 1 provides 3.3V or 5V direct currents
The power supply unit of working power, the power supply module 121 are electrically connected with inner function module 1.The standby power supply module 123
For with the phase of power supply module 121 concatenation together with energy automatic charging uninterrupted power supply(ups), with when the external power grid of power supply module 121
It is also continuous to connect with the mains during power-off, work on.The waterproof lightning-protection module 122 is waterproof lightning protection device, itself and power supply module 121
It is electrically connected, automatically cuts off working power when can be struck by lightning when media flow box 1 is intake or by force, carried for media flow box 1
For safeguard procedures.The external antenna module 124 is IPX external antennas on media flow box 1, play amplification and
Reception signal.
During work, the media flow box 1 is detected the routing information data of smart machine, passes through WIFI communication
Module 111 is transferred to server 2, is stored in database 3, the background function module 4 communicates to connect with server 2, is user
Offer data are checked, downloading data flow analysis content.
The server 2 is the centos7 system buildings based on X64 into multimachine assembly form, including application server, is disappeared
Cease the class of server two.The database 3 is made up of HBASE systems and MYSQL systems, and HBASE systems detect for storage device
Information, MYSQL systems are used for storage service logical structure information.
The form that the background function module 4 is realized, to be formed by software development, installation is implemented on a server 2, it
Include registration and login module 41, personal information management module 42, equipment networking module 43 and flow analysis module 44, wherein
Register and use the filling registration information of background function module 4 for the first time with login module 41 as user, being registered as background function makes
After validated user, user carries out personal information management module by user account and password login background function module 4
42nd, the operation and maintenance of equipment networking module 43, stream reason analysis module 44, these operation and maintenance include：It is individual for carrying out
People's information management module 42, company information related in account is changed, change login password, check login daily record；For equipment
Networking module 43, user can be on backstage after by inserting the unique sequence numbers of media flow box 1, system check
System views the working condition of media flow box 1；For flow analysis module 44, user passes through the energy of flow analysis module 44
To specific media temporally, the latitude in space carry out data analysis, understand the stream of people that media pass through on a time period and wagon flow
Flow information.
This out-of-home media traffic transformation analysis system is to be applied to out-of-home media, analysis passenger flow to sale scene
The equipment and system of conversion.Solve traditional outdoor advertising be most difficult to present situation be exactly understand less than launch advertisement validity, lead to
Out-of-home media traffic transformation analysis system is crossed, can effectively understand dispensing ad conversion rates, it is more preferable that enterprise is launched in help
Certainly outdoor advertising launch.
Claims (1)
- A kind of 1. out-of-home media traffic transformation analysis system, it is characterised in that：Including media flow box（1）, server （2）, database（3）And background function module（4）, the media flow box（1）Include inner function module again（11）With it is outer Portion's functional module（12）,Wherein, the inner function module（11）Also include WIFI communication module（111）, Linux development board integration modules （112）, mobile device detecting module（113）, humiture detecting module（114）,The WIFI communication module（111）To allow Linux development board integration modules（112）Connection WIFI routers carry out WIFI and led to The circuit board module of news, the WIFI communication module communicate to connect with Linux development boards integration module；The Linux development boards integration module（112）The circuit board module for programming central IC chip can be developed to be integrated with, it is propped up GPIO plug-in units are held, support the application deployment of python, java, c++ language development；The mobile device detecting module（113）For that can detect and catch the smart machine of Android platform and ios platform The detecting devices of the on-air radio communications protocol of smart machine signal, the mobile device detecting module（113）With Linux development boards Integration module（112）Communication connection；The humiture detecting module（114）To monitor the metering of the humiture of the temperature and humidity information of flow media cassette interior Module, the humiture detecting module（114）With Linux development board integration modules（112）It is electrically connected；The external function module（12）Also include power supply module（121）, waterproof lightning-protection module（122）, standby power supply module （123）, external antenna module（124）；The power supply module（121）For inner function module（1）The power supply unit of 3.3V or 5V DC supplies is provided, should Power supply module（121）With inner function module（1）It is electrically connected；The standby power supply module（123）For with power supply module（121） The mutually uninterrupted power supply(ups) of the energy automatic charging of concatenation together；The waterproof lightning-protection module（122）For waterproof lightning protection device, itself and power supply module（121）It is electrically connected, can be in media flow Box（1）Working power is automatically cut off during water inlet or during strong thunderbolt, is media flow box（1）Safeguard procedures are provided；The external antenna module（124）For installed in media flow box（1）On IPX external antennas, play amplification and connect The collection of letters number；The media flow box（1）The routing information data of smart machine are detected, pass through WIFI communication module（111） It is transferred to server（2）, it is stored in database（3）, the background function module（4）With server（2）Communication connection, is user Offer data are checked, downloading data flow analysis content；The server（2）It is the centos7 system buildings based on X64 into multimachine assembly form, including application server, message The class of server two；The database（3）It is made up of HBASE systems and MYSQL systems, HBASE systems are used for storage device detection information, MYSQL systems are used for storage service logical structure information；The background function module（4）Include registration and login module again（41）, personal information management module（42）, equipment enters Net module（43）And flow analysis module（44）, wherein registration and login module（41）Background function mould is used for the first time for user Block（4）Filling registration information, after being registered as the validated user that background function uses, user passes through user account and password Log in background function module（4）, carry out personal information management module（42）, equipment networking module（43）, stream reason analysis module （44）Operation and maintenance, these operation and maintenance include：For carrying out personal information management module（42）, change in account Related company information, login password is changed, checks login daily record；For equipment networking module（43）, user is by inserting Media flow box（1）Unique sequence numbers, system check can view media flow box after in background system（1） Working condition；For flow analysis module（44）, user passes through flow analysis module（44）Can be to specific media on time Between, the latitude in space carry out data analysis, understand the flow information of the stream of people that media pass through on a time period and wagon flow.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201710918403.8A CN107730312A (en) | 2017-09-30 | 2017-09-30 | A kind of out-of-home media traffic transformation analysis system |
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| CN201710918403.8A CN107730312A (en) | 2017-09-30 | 2017-09-30 | A kind of out-of-home media traffic transformation analysis system |
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| CN107730312A true CN107730312A (en) | 2018-02-23 |
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| CN201710918403.8A Pending CN107730312A (en) | 2017-09-30 | 2017-09-30 | A kind of out-of-home media traffic transformation analysis system |
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN109048888A (en) * | 2018-06-20 | 2018-12-21 | 北京云迹科技有限公司 | A kind of intelligent Service method of robot |
| CN113822726A (en) * | 2021-11-01 | 2021-12-21 | 北京明略昭辉科技有限公司 | Shopping guide method and system for shopping mall, storage medium and electronic equipment |
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| CN205541794U (en) * | 2016-01-31 | 2016-08-31 | 扬州天恒激光灯饰有限公司 | Outdoor intelligent laser advertising lamp system |
| CN206224515U (en) * | 2016-08-31 | 2017-06-06 | 上海阳淳电子股份有限公司 | A kind of intelligent advisement player with flow of the people acquisition function |
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| US20090184843A1 (en) * | 2008-01-22 | 2009-07-23 | Cisco Technology, Inc. | Traffic Flow Based Displays |
| CN102542492A (en) * | 2012-01-10 | 2012-07-04 | 清华大学 | System and method for evaluating effect of visual advertisement |
| CN104346741A (en) * | 2013-08-01 | 2015-02-11 | 樊小琴 | Advertisement trading system and method |
| CN205541794U (en) * | 2016-01-31 | 2016-08-31 | 扬州天恒激光灯饰有限公司 | Outdoor intelligent laser advertising lamp system |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN109048888A (en) * | 2018-06-20 | 2018-12-21 | 北京云迹科技有限公司 | A kind of intelligent Service method of robot |
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Application publication date: 20180223 |
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