CN107707987A - A kind of barrage display methods and device and computer-readable recording medium - Google Patents
A kind of barrage display methods and device and computer-readable recording medium Download PDFInfo
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- CN107707987A CN107707987A CN201710980482.5A CN201710980482A CN107707987A CN 107707987 A CN107707987 A CN 107707987A CN 201710980482 A CN201710980482 A CN 201710980482A CN 107707987 A CN107707987 A CN 107707987A
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- 238000000034 method Methods 0.000 title claims abstract description 39
- 239000003086 colorant Substances 0.000 claims description 26
- 238000004590 computer program Methods 0.000 claims description 22
- 238000003860 storage Methods 0.000 claims description 7
- 238000010586 diagram Methods 0.000 description 16
- 238000005096 rolling process Methods 0.000 description 7
- 238000012545 processing Methods 0.000 description 2
- 238000009826 distribution Methods 0.000 description 1
- 230000000694 effects Effects 0.000 description 1
- 238000004519 manufacturing process Methods 0.000 description 1
- 238000012986 modification Methods 0.000 description 1
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- 238000012544 monitoring process Methods 0.000 description 1
Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/488—Data services, e.g. news ticker
- H04N21/4884—Data services, e.g. news ticker for displaying subtitles
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/41—Structure of client; Structure of client peripherals
- H04N21/422—Input-only peripherals, i.e. input devices connected to specially adapted client devices, e.g. global positioning system [GPS]
- H04N21/42204—User interfaces specially adapted for controlling a client device through a remote control device; Remote control devices therefor
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
- H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
- H04N21/4314—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for fitting data in a restricted space on the screen, e.g. EPG data in a rectangular grid
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/475—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
- H04N21/4756—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data for rating content, e.g. scoring a recommended movie
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- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Human Computer Interaction (AREA)
- Controls And Circuits For Display Device (AREA)
Abstract
The invention discloses a kind of barrage display methods, including：Determine multimedia file broadcasting pictures and the multimedia file corresponding to target display priority between barrage；Obtain the barrage display strategy associated by the target display priority；Barrage corresponding to the multimedia file is shown according to the barrage display strategy.The present invention further simultaneously discloses a kind of barrage display device and computer-readable recording medium.
Description
Technical Field
The present invention relates to the field of multimedia communications, and in particular, to a bullet screen display method and apparatus, and a computer-readable storage medium.
Background
The bullet screen is a phenomenon that a large amount of comments presented in a subtitle form and a video are on the same picture when the video is played; the bullet screen display is a display mode for displaying a large amount of user comments on a video in a rolling caption mode when the video is played. Through the bullet screen display, the bullet screen can be displayed on a video picture in real time along with the playing of the video; therefore, when watching the video, the user can discuss and communicate with other users in the form of the barrage, so that the user can obtain the sense of participation except for watching the video.
However, in the related art, the barrage uses some fixed colors when displayed in the video playing picture; e.g., a client default color, or a user specified color, etc. Therefore, when the color of the characters in the bullet screen is similar to the color of the video playing picture, the user may not be able to clearly view the bullet screen in the video playing picture; when the color of the bullet screen is darker than the color of the video playing picture, the user may not be able to clearly view the corresponding video playing picture. Therefore, the color of the bullet screen and the color of the video playing picture may affect each other to some extent, so that the user may not clearly view the intended content.
Disclosure of Invention
To solve the problems in the prior art, embodiments of the present invention are directed to a bullet screen display method and apparatus, and a computer-readable storage medium.
The technical scheme of the embodiment of the invention is realized as follows:
the embodiment of the invention provides a bullet screen display method, which comprises the following steps:
determining a target display priority between a playing picture of a multimedia file and a bullet screen corresponding to the multimedia file;
acquiring a bullet screen display strategy associated with the target display priority;
and displaying the bullet screen corresponding to the multimedia file according to the bullet screen display strategy.
In the foregoing solution, the determining a target display priority between a playing picture of a multimedia file and a bullet screen corresponding to the multimedia file includes:
acquiring an initial display priority between a playing picture of the multimedia file and a bullet screen corresponding to the multimedia file;
judging whether a priority adjusting instruction is received or not;
if yes, determining the target display priority according to the priority adjusting instruction; if not, determining the initial display priority as the target display priority.
In the foregoing solution, the determining an initial display priority between the playing picture of the multimedia file and the bullet screen corresponding to the multimedia file includes:
determining an initial display priority between a playing picture of the multimedia file and a bullet screen corresponding to the multimedia file according to the received priority setting instruction; or,
and determining the initial display priority between the playing picture of the multimedia file and the bullet screen corresponding to the multimedia file based on the historical display record.
In the above scheme, when the target display priority is priority display of the playing screen, the bullet screen display strategy is as follows: and increasing the transparency of the bullet screen corresponding to the multimedia file.
In the foregoing solution, the displaying the bullet screen corresponding to the multimedia file according to the bullet screen display policy includes:
determining a transparency level corresponding to the bullet screen according to the content of the bullet screen, and/or the praise times, and/or the play times, and/or the share times;
and displaying the bullet screen according to the transparency grade corresponding to the bullet screen.
In the foregoing solution, when the target display priority is that a bullet screen is displayed preferentially, the displaying a bullet screen corresponding to the multimedia file according to the bullet screen display policy includes:
acquiring colors of a plurality of pixel points of a current playing picture corresponding to a bullet screen;
if the color difference value between the colors of the pixel points and the display color of the bullet screen is smaller than or equal to a preset value, the display color of the bullet screen is adjusted, so that the color difference value between the display color of the bullet screen and the color of the corresponding pixel point is larger than the preset value.
In the foregoing solution, when the target display priority is priority for displaying a play picture and a bullet screen at the same time, the displaying a bullet screen corresponding to the multimedia file according to the bullet screen display policy includes:
receiving an adjustment instruction for identifying a first target operation track and/or a first target operation area; switching the bullet screen of the current operation track and/or operation area to the first target operation track and/or first target operation area for display according to the adjusting instruction; or,
and if the playing picture and the bullet screen in the current operation track and/or the operation area meet the preset display state, controlling the bullet screen in the current operation track and/or the operation area to be switched to a preset second target operation track and/or a preset second target operation area for display.
The embodiment of the invention provides a bullet screen display device, which comprises: a processor, a memory for storing a computer program operable on the processor; wherein,
the processor is configured to, when running the computer program, execute:
determining a target display priority between a playing picture of a multimedia file and a bullet screen corresponding to the multimedia file;
acquiring a bullet screen display strategy associated with the target display priority;
and displaying the bullet screen corresponding to the multimedia file according to the bullet screen display strategy.
In the foregoing solution, the processor is configured to, when running the computer program, execute:
acquiring an initial display priority between a playing picture of the multimedia file and a bullet screen corresponding to the multimedia file;
judging whether a priority adjusting instruction is received or not;
if yes, determining the target display priority according to the priority adjusting instruction; if not, determining the initial display priority as the target display priority.
In the foregoing solution, the processor is configured to, when running the computer program, execute:
determining an initial display priority between a playing picture of the multimedia file and a bullet screen corresponding to the multimedia file according to the received priority setting instruction; or,
and determining the initial display priority between the playing picture of the multimedia file and the bullet screen corresponding to the multimedia file based on the historical display record.
In the above scheme, when the target display priority is priority display of the playing screen, the bullet screen display strategy is as follows: and increasing the transparency of the bullet screen corresponding to the multimedia file.
In the foregoing solution, the processor is configured to, when running the computer program, execute:
determining a transparency level corresponding to the bullet screen according to the content of the bullet screen, and/or the praise times, and/or the play times, and/or the share times;
and displaying the bullet screen according to the transparency grade corresponding to the bullet screen.
In the foregoing solution, when the target display priority is priority display of the bullet screen, the processor is configured to execute:
acquiring colors of a plurality of pixel points of a current playing picture corresponding to a bullet screen;
if the color difference value between the colors of the pixel points and the display color of the bullet screen is smaller than or equal to a preset value, the display color of the bullet screen is adjusted, so that the color difference value between the display color of the bullet screen and the color of the corresponding pixel point is larger than the preset value.
In the foregoing solution, when the target display priority is priority for displaying the play picture and the bullet screen at the same time, the processor is configured to execute:
receiving an adjustment instruction for identifying a first target operation track and/or a first target operation area; switching the bullet screen of the current operation track and/or operation area to the first target operation track and/or first target operation area for display according to the adjusting instruction; or,
and if the playing picture and the bullet screen in the current operation track and/or the operation area meet the preset display state, controlling the bullet screen in the current operation track and/or the operation area to be switched to a preset second target operation track and/or a preset second target operation area for display.
The embodiment of the invention provides a bullet screen display device, which comprises: the device comprises a determining module, an obtaining module and a control module; wherein,
the determining module is used for determining the target display priority between the playing picture of the multimedia file and the bullet screen corresponding to the multimedia file;
the acquisition module is used for acquiring the bullet screen display strategy associated with the target display priority;
and the control module is used for displaying the bullet screen corresponding to the multimedia file according to the bullet screen display strategy.
The embodiment of the invention provides a computer-readable storage medium, wherein computer-executable instructions are stored in the computer-readable storage medium, and when a processor executes a computer program of the computer-executable instructions, the bullet screen display method is realized.
The bullet screen display method and the bullet screen display device provided by the embodiment of the invention are characterized in that firstly, the target display priority between the playing picture of a multimedia file and a bullet screen corresponding to the multimedia file is determined; acquiring a bullet screen display strategy associated with the target display priority; and displaying the bullet screen corresponding to the multimedia file according to the bullet screen display strategy.
Therefore, in the embodiment of the invention, the watching preference of the user is determined by determining the target display priority between the video playing picture and the bullet screen in the video; and displaying the bullet screen corresponding to the multimedia file by determining the bullet screen display strategy associated with the viewing preference of the user. Therefore, in the process of rolling and playing the bullet screen on the video playing picture, the content which the user wants to watch cannot be influenced; and then can effectively solve because the colour of barrage and the colour of the video playing picture that corresponds influence each other, and lead to the unable problem of watching the place content of wanting to watch of user, promote user's viewing experience.
Drawings
FIG. 1 is a diagram illustrating a pop-up screen display on a video display screen;
FIG. 2 is a second schematic diagram of a pop-up screen display on a video display screen;
FIG. 3 is a schematic view of an implementation flow of a bullet screen display method according to a first embodiment of the present invention;
fig. 4 is a schematic diagram of a detailed process of determining a target display priority between a playing screen of a multimedia file and a bullet screen corresponding to the multimedia file in the process shown in fig. 3;
fig. 5 is a schematic diagram of an optional prompt interface for implementing display priority adjustment according to an embodiment of the present invention;
fig. 6 is a schematic diagram of another optional prompt interface for implementing display priority adjustment according to an embodiment of the present invention;
fig. 7 is a schematic view of a display state of a bullet screen after the transparency of the bullet screen is adjusted according to a first bullet screen display strategy;
fig. 8 is a schematic view of a display state of the bullet screen after the display color of the bullet screen is adjusted according to the second bullet screen display strategy;
fig. 9 is a schematic view of a display state of a bullet screen after switching a running track and/or a running area of the bullet screen according to a third bullet screen display strategy;
FIG. 10 is a schematic view of the bullet screen display device according to the present invention;
FIG. 11 is a schematic diagram of a detailed structure of a determination module in the apparatus shown in FIG. 10;
fig. 12 is a schematic diagram of a hardware configuration of a bullet screen display device according to an embodiment of the present invention.
Detailed Description
As can be seen from the description of the background art, in the related art, the color of the bullet screen and the color of the video playing picture may affect each other to some extent, so that the user may not clearly view the desired content.
For example, when a user views video highlight content during video playing, a bullet screen can be edited on a video client installed on the terminal and sent, so that the terminal displays the bullet screen edited by the user on a playing picture including the video highlight content in real time.
However, whatever the content of the barrage edited by the user, the terminal displays the barrage by using some fixed colors, for example, a default color of the terminal, or a color specified by the user; and in the process of rolling and playing the bullet screen on the video playing picture, the color of the bullet screen cannot be changed by itself. Thus, when a bullet screen is displayed on a video playing picture, if the color of part or all of the characters in the bullet screen is similar to the color of the corresponding video area, the bullet screen cannot be clearly displayed, as shown in one of the schematic diagrams of bullet screen display on the video playing picture in fig. 1; if the color of part or all of the text in the bullet screen is dark and the color of the video area corresponding to the bullet screen is light, the bullet screen covers the content of the video area, so that the video area cannot be clearly displayed, as shown in fig. 2, which is a second schematic diagram of bullet screen display on the video playing picture.
Based on this, the barrage display scheme provided by the embodiment of the invention is applied to the terminal, and the watching preference of the user is determined by determining the target display priority between the video playing picture and the barrage in the video; and displaying the bullet screen corresponding to the multimedia file by determining the bullet screen display strategy associated with the viewing preference of the user. Therefore, in the process of rolling and playing the bullet screen on the video playing picture, the content which the user wants to watch cannot be influenced; and then can effectively solve because the color of barrage and the color of the corresponding video playing picture influence each other, and lead to the problem that the user can't watch the content of the place of wanting to watch.
The implementation, functional features and advantages of the objects of the present invention will be further explained with reference to the accompanying drawings. It should be understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.
Fig. 3 is a schematic view of an implementation flow of a bullet screen display method according to a first embodiment of the present invention. Referring to fig. 3, the bullet screen display method of the present embodiment includes the following steps:
step 101, determining a target display priority between a playing picture of a multimedia file and a bullet screen corresponding to the multimedia file;
the bullet screen display method of the embodiment is applied to a terminal, and a video client can be installed on the terminal. After the video client is operated, the video client can be used for a user to watch the video, and the user is allowed to comment the playing content in the video in a bullet screen mode. After the user commends the playing content in the video in the form of the barrage, the video client can also display the barrage on a video playing picture in real time.
Here, the multimedia file may be a video file, a ppt (power point) file, or an e-book reading file; in the following embodiments, the multimedia file may be described in detail by taking a video file as an example.
In one embodiment, the target display priority includes priority display of a play screen, priority display of a bullet screen, and priority display of both a play screen and a bullet screen. The viewing preference of a user for viewing the multimedia file can be determined by determining the target display priority between the playing picture of the multimedia file and the bullet screen corresponding to the multimedia file; thus, the user's viewing preferences may include a preference for clearly displaying the video, a preference for clearly displaying the barrage, and a preference for clearly displaying both the barrage and the video. Specifically, when the target display priority is to display a playing screen preferentially, it may be determined that the viewing preference of the user is to clearly display a video preferentially; when the target display priority is that the barrage is displayed preferentially, the watching preference of the user can be determined as that the barrage is displayed clearly preferentially; when the target display priority is such that the play picture and the bullet screen are preferentially displayed at the same time, it may be determined that the viewing preference of the user is such that the bullet screen and the video are clearly displayed at the same time.
In an embodiment, fig. 4 is a schematic diagram of a refined flow of determining a target display priority between a play picture of a multimedia file and a bullet screen corresponding to the multimedia file in the flow shown in fig. 3, and referring to fig. 4, step 101 specifically includes the following steps:
step 1011, determining an initial display priority between the playing picture of the multimedia file and the bullet screen corresponding to the multimedia file;
here, the initial display priority may be determined by preset policies, which may include a first preset policy and a second preset policy. A selection flag may be set to indicate the policy selected by the terminal; the selection flag includes two states, 1 and 0, where 1 indicates that the selected policy is a first preset policy, and 0 indicates that the selected policy is a second preset policy. In this embodiment, the default of the selection flag is set to 0, and when the terminal receives a selection trigger instruction, the selection flag may be marked as 1.
Specifically, after the video client runs, the terminal monitors whether a selection trigger instruction is received or not in real time, and when the selection trigger instruction is received, the terminal determines the initial display priority through a first preset strategy.
When the policy selected by the terminal is the first preset policy, the terminal may set different initial display priorities for different designated keys and/or designated operations in advance. For example, an initial display priority may be set for an operation of flicking the terminal to the left as a priority display of the bullet screen, an initial display priority may be set for an operation of flicking the terminal to the right as a priority display of the play screen, and an initial display priority may be set for an operation of flicking the terminal up and down as a priority display of both the play screen and the bullet screen. Correspondingly, the terminal only needs to monitor the appointed key and/or the appointed operation; when it is monitored that the user triggers a designated key and/or performs a designated operation, the initial display priority may be determined according to the received corresponding priority setting instruction. For example, when the terminal monitors that the user triggers the operation of shaking the terminal leftward, the terminal may determine that the initial display priority is the priority display barrage according to a received priority setting instruction for the operation of shaking the terminal leftward.
The designated key may include an actual key or a virtual key, which is not limited in this embodiment. The specified operation may be an operation of the user for the terminal, for example, an operation of swinging the terminal; the operation of the user on the video playing interface may also be performed, for example, a sliding operation of a preset sliding track may be formed on the video playing interface, a click operation of clicking a designated key on the video playing interface, an operation performed on a bullet screen on the current video playing interface, and the like.
And when the selection trigger instruction is not received, the terminal selects a second preset strategy by default to determine the initial display priority.
And when the strategy selected by the terminal is a second preset strategy, determining the initial display priority between the playing picture of the multimedia file and the bullet screen corresponding to the multimedia file based on the historical display record without operating the terminal by the user. Specifically, the terminal determines the type of the multimedia file; acquiring a multimedia file corresponding to the type; and automatically determining the initial display priority according to the recorded historical display priority between the playing picture of the multimedia file corresponding to the type and the corresponding barrage.
For example, when the terminal records that a bullet screen is preferentially displayed and an operation is performed on the bullet screen, such as a praise and comment operation on the bullet screen, is selected by more historical users when the terminal watches the multimedia file corresponding to the type; or when the terminal records that when the multimedia file corresponding to the type is watched, a historical user adjusts the display priority between the playing picture of the multimedia file and the corresponding barrage to be the prior display barrage, and then the terminal can automatically determine that the initial display priority is the prior display barrage.
It should be noted that the multimedia files may be classified according to video duration, such as short video and long video; the video content can be classified according to the video content, such as cartoon video, science fiction video, love video and the like; classification may also be made according to video production location, such as intra-china video, U.S. video, and the like.
Step 1012, determining whether a priority adjustment command is received; if yes, go to step 1013; if not, go to step 1014;
step 1013, determining the target display priority according to the priority adjustment instruction;
step 1014, determining the initial display priority as the target display priority.
And after the initial display priority is determined through a first preset strategy, the terminal monitors whether a priority adjustment instruction is received in real time in the video playing process. When a priority adjustment instruction is not received, determining the initial display priority as the target display priority; and when a priority adjusting instruction is received, determining the target display priority according to the priority adjusting instruction. And then, the terminal displays the bullet screen corresponding to the multimedia file according to the bullet screen display strategy associated with the target display priority.
It should be noted that the priority adjustment instruction may be the same as the priority setting instruction, for example, in the case of priority adjustment, when the user triggers the same designated key and/or performs the same designated operation as in the case of priority setting, the terminal receives the same priority adjustment instruction as the priority setting instruction. For example, when the terminal monitors that the user triggers the operation of flicking the terminal to the left during priority adjustment, the target display priority may be determined as the priority display bullet screen according to the received priority adjustment instruction for the operation of flicking the terminal to the left. The priority adjusting instruction for the operation of the left flicking terminal and the priority setting instruction for the operation of the left flicking terminal have the same meaning, and the display priority between the playing picture and the bullet screen is represented as the priority display bullet screen.
After the initial display priority is determined through the second preset strategy and the initial display priority is automatically determined by the terminal, the terminal can prompt the initial display priority in two ways and keep or switch the initial display priority according to the prompt.
The first mode is as follows: the terminal can output prompt information to prompt the initial display priority; for example, when it is determined that the initial display priority is the priority display barrage, the terminal may prompt the initial display priority through a video interface, a speaker, a pull-down window, and the like.
After the user views the prompt message, whether the initial display priority is the viewing preference the user wants to select can be judged according to the prompt message. If the user wants to select the viewing preference, the user can trigger a corresponding assigned key and/or execute a corresponding assigned operation; and after monitoring the corresponding priority setting instruction, the terminal can determine to keep the initial display priority. The specified key and/or the specified operation can be the same as the specified key and/or the specified operation in the first preset strategy; for example, the display priority is set to display the bullet screen preferentially for the operation of swinging the terminal to the left. Of course, the operation may be different from the specified key and/or the specified operation in the first preset policy, and is not limited herein.
If the user does not want to select the viewing preference, the user can execute another corresponding specified operation; at this time, the terminal may switch the initial display priority to the target display priority according to the received priority adjustment instruction for another corresponding designated operation. Wherein the target display priority is associated with the other respective assigned operation; that is, when the user performs another corresponding specified operation, the terminal may determine the target display priority, i.e., the viewing preference of the user, according to the received priority adjustment instruction for the other corresponding specified operation. For example, when the terminal receives a priority adjustment instruction for an operation of flicking the terminal to the right, the target display priority is determined as a priority display play screen according to the priority adjustment instruction for the operation of flicking the terminal to the right.
The second way is: the terminal can output a prompt interface to prompt the initial display priority and maintain or switch the initial display priority according to the prompt. Fig. 5 is a schematic diagram of an optional prompt interface for implementing display priority adjustment according to an embodiment of the present invention; the prompt interface comprises two options, wherein the first option is a 'yes' option, the second option is a 'no' option, and the prompt interface also comprises information such as 'the initial display priority is …, whether the current initial display priority is kept' and the like; the first option may characterize determining to maintain a current initial display priority; the second option may characterize determining to switch the current initial display priority. Fig. 6 is a schematic diagram of another optional prompt interface for implementing display priority adjustment according to an embodiment of the present invention; the prompt interface also comprises two options, wherein the first option is a 'yes' option, the second option is a 'no' option, and the prompt interface also comprises information such as 'the initial display priority is …, whether to switch the current initial display priority' and the like; (ii) a The first option may characterize determining a current initial display priority for switching; the second option may characterize determining to maintain a current initial display priority. In this embodiment, the details will be described by taking an example in which the initial display priority is prompted by the prompt interface shown in fig. 5, and the initial display priority is maintained or switched according to the prompt.
Specifically, if the user touches the "yes" option, it indicates that the initial display priority is the viewing preference that the user wants to select; at this time, the terminal receives an operation instruction for the "yes" option, and determines the initial display priority as the target display priority. If the user touches the 'no' option, indicating that the initial display priority is not the viewing preference that the user wants to select; at this time, the terminal receives an operation instruction for the "no" option, and monitors whether a priority adjustment instruction is received in real time. When a priority adjustment instruction is received within a preset time period, determining the target display priority according to the priority adjustment instruction; when the priority adjustment instruction is not received within a preset time period, the terminal may determine the initial display priority as a target display priority, or may determine a display priority opposite to the initial display priority as a target display priority. For example, the initial display priority is a priority display barrage, and if the priority adjustment instruction is not received within a preset time period, the terminal determines the priority display play picture as the target display priority.
102, acquiring a bullet screen display strategy associated with the target display priority;
here, the terminal may set in advance an association relationship between the target display priority and the bullet screen display policy.
Specifically, if the target display priority is to preferentially display the play screen, it may be determined that the first bullet screen display policy associated with preferentially displaying the play screen is: and increasing the transparency of the bullet screen corresponding to the multimedia file.
If the target display priority is priority display of the barrage, it may be determined that the second barrage display policy associated with priority display of the barrage is: acquiring colors of a plurality of pixel points of a current playing picture corresponding to a bullet screen; if the color difference value between the colors of the pixel points and the display color of the bullet screen is larger than a preset value, the display color of the bullet screen is kept; and when the color difference value between the colors of the pixel points and the display color of the bullet screen is smaller than or equal to the preset value, adjusting the display color of the bullet screen to enable the color difference value between the display color of the bullet screen and the color of the corresponding pixel point to be larger than the preset value. The preset value can be set according to actual needs, for example, the preset value can be set to any value of 50 to 100.
If the target display priority is that the playing picture and the barrage are displayed preferentially at the same time, a third barrage display strategy associated with the playing picture and the barrage being displayed preferentially at the same time may be determined, where the third barrage display strategy may be: receiving an adjustment instruction for identifying a first target operation track and/or a first target operation area; switching the bullet screen of the current operation track and/or operation area to the first target operation track and/or first target operation area for display according to the adjusting instruction; the third bullet screen display strategy is a strategy for manually switching the running track and/or the running area of the bullet screen by the user. The third bullet screen display strategy can also be as follows: if the playing picture and the bullet screen of the current operation track and/or the operation area meet the preset display state, controlling the bullet screen of the current operation track and/or the operation area to be switched to a preset second target operation track and/or a preset second target operation area for display; the third bullet screen display strategy is a strategy for automatically switching the running track and/or the running area of the bullet screen by the terminal.
The preset display state is a display state in which the bullet screen and the playing picture are mutually influenced, and the terminal can automatically determine whether the bullet screen and the video playing picture meet the preset display state by comparing the similarity between the display color of the bullet screen and the color on the video playing picture; and when the preset display state is met, adjusting the current movement track and/or movement area of the bullet screen, and switching the bullet screen of the current movement track and/or movement area to a preset second target movement track and/or second target movement area for display. For example, as shown in fig. 2, in the video playing picture, since the color of the clothing and the background of the person is very similar to the display color of the bullet screen, neither the bullet screen nor the video playing picture can be clearly displayed.
And 103, displaying the bullet screen corresponding to the multimedia file according to the bullet screen display strategy.
Here, when the bullet screen display policy determined by the terminal is the first bullet screen display policy, the terminal may automatically increase the transparency of the bullet screen corresponding to the multimedia file according to the first bullet screen display policy, so that the bullet screen becomes a relatively transparent display state, and it is ensured that the user can clearly view the video playing picture. In the process of increasing the transparency of the bullet screen, the transparency level corresponding to the bullet screen can be determined according to the content of the bullet screen, and/or the praise times, and/or the play times, and/or the share times, wherein the transparency level is the adjusting strength of the transparency of the bullet screen. The higher the transparency grade is, the smaller the force for adjusting the transparency of the bullet screen is, so that the lower the transparency of the bullet screen is; the lower the transparency grade is, the greater the force for adjusting the transparency of the bullet screen is, so that the transparency of the bullet screen is higher; for example, fig. 7 is a schematic diagram of a display state of a bullet screen after the transparency of the bullet screen is adjusted according to a first bullet screen display policy, and referring to fig. 7, if a certain bullet screen is a bullet screen with a high praise number, a bullet screen sent by another user concerned by the user, a bullet screen containing favorite content of the user, or the like, the transparency of the bullet screen can be increased with a small force so that the user can clearly view the bullet screen; if a certain bullet screen is a bullet screen with few praise times, a bullet screen with repeated content of a plurality of previous bullet screens, a bullet screen which is shielded for other user histories, and the like, the transparency of the bullet screen can be greatly increased.
When the bullet screen display strategy determined by the terminal is the second bullet screen display strategy, the terminal automatically adjusts the display color of the bullet screen in the video playing picture according to the second bullet screen display strategy, and ensures that the user can clearly view the bullet screen on the video playing picture.
Before automatically adjusting the display color of the bullet screen in the video playing picture, the terminal needs to acquire the colors of a plurality of pixel points of the bullet screen corresponding to the current video playing picture. Specifically, firstly, a current video playing picture corresponding to a bullet screen is obtained, and positions of a plurality of pixel points of the bullet screen corresponding to the current video playing picture are determined; for example, the positions of the bullet screen corresponding to the plurality of pixels of the current video playing picture may be the positions of the plurality of pixels corresponding to the text in the bullet screen, and the positions of the plurality of pixels corresponding to the text in the bullet screen may include the horizontal position and the vertical position of the text in the bullet screen on the video playing picture. Then, after the positions of the plurality of pixel points are determined, the terminal can obtain the colors corresponding to the positions of the plurality of pixel points from the current playing picture, so that the colors of the plurality of pixel points of the bullet screen corresponding to the current video playing picture are obtained.
When the colors of a plurality of pixel points of the bullet screen corresponding to the current video playing picture are obtained, the terminal can also obtain the display color of the bullet screen on the current video playing picture and judge whether the display color of the bullet screen is similar to the colors of the plurality of pixel points of the bullet screen corresponding to the current video playing picture; if the difference is similar to the previous color, the display color of the bullet screen is set to be a color which is different from the colors of a plurality of pixel points of the bullet screen corresponding to the current video playing picture.
For example, fig. 8 is a schematic view of a display state of the bullet screen after the display color of the bullet screen is adjusted according to the second bullet screen display strategy, and referring to fig. 8, the display color of the bullet screen may be set to be a reverse color of the bullet screen with respect to the colors of the multiple pixel points of the current video playing picture, so that the user can clearly view the bullet screen.
When the bullet screen display strategy determined by the terminal is the third bullet screen display strategy, the terminal can automatically adjust the running track and/or running area of the bullet screen on the video playing picture according to the third bullet screen display strategy, so that the user can clearly watch the video playing picture and the bullet screen on the video playing picture at the same time. The operation track and the operation area are display areas of the bullet screens, and the bullet screens in the display areas can only be displayed in the display areas; for example, as shown in fig. 5, the video playing screen includes four tracks of bullet screens, and the bullet screen in the first track does not automatically jump to the second track for display.
Specifically, the terminal may preset a plurality of second target running tracks and/or second target running areas. When the video playing picture and the bullet screen in the current operation track and/or the operation area meet the preset display state, that is, the video playing picture and the bullet screen in the current operation track and/or the operation area are mutually influenced, the terminal can automatically switch the current operation track and/or the operation area to the second target operation track and/or the second target operation area.
The terminal can also adjust the running track and/or the running area of the bullet screen on the video playing picture according to the third bullet screen display strategy. When an adjustment instruction for identifying a first target operation track and/or a first target operation area is received; and switching the bullet screen of the current operation track and/or the operation area to the first target operation track and/or the first target operation area for display according to the adjusting instruction.
Specifically, the user may select from existing operation tracks, or may identify a plurality of first target operation tracks and/or first target operation areas by clicking or dragging an operation track on the video playing interface with a mouse, where the terminal may monitor an identification operation of the user and receive an adjustment instruction for identifying the first target operation tracks and/or the first target operation areas. And after receiving the adjusting instruction, switching the bullet screen of the current operation track and/or the operation area to the first target operation track and/or the first target operation area for displaying according to the adjusting instruction.
For example, fig. 9 is a schematic view of a display state of a bullet screen after switching a running track and/or a running region of the bullet screen according to a third bullet screen display strategy, and referring to fig. 9, a terminal may switch a bullet screen that is mutually influenced with a video playing picture into 4 preset running regions, so that a user may clearly view the video playing picture and the bullet screen at the same time.
To sum up, the barrage display method provided by the embodiment of the present invention determines the viewing preference of the user by determining the target display priority between the video playing picture and the barrage in the video; and displaying the bullet screen corresponding to the multimedia file by determining the bullet screen display strategy associated with the viewing preference of the user. Therefore, in the process of rolling and playing the bullet screen on the video playing picture, the content which the user wants to watch cannot be influenced; and then can effectively solve because the colour of barrage and the colour of the video playing picture that corresponds influence each other, and lead to the unable problem of watching the place content of wanting to watch of user, promote user's viewing experience.
When the watching preference of the user is that the video is displayed clearly in priority, the video playing picture is not influenced by the display color of the bullet screen in the playing process, and the user can clearly watch the video; when the watching preference of the user is that the bullet screen is displayed clearly in priority, the bullet screen is not influenced by the video playing picture below the bullet screen in the process of rolling display above the video playing picture, and the user can clearly watch the bullet screen; when the watching preference of the user is to clearly display the barrage and the video at the same time, the video playing picture cannot be influenced by each other in the playing process and the barrage in the rolling display process, and the user can clearly watch the video and the barrage at the same time.
In order to implement the method of the embodiment of the present invention, the embodiment of the present invention further provides a bullet screen display device, which is applied to a terminal, and is used for implementing the details of the bullet screen display method to achieve the same effect.
Fig. 10 is a schematic structural diagram of the bullet screen display device of the present invention, and referring to fig. 10, the bullet screen display device of the present embodiment includes: a determining module 21, an obtaining module 22 and a control module 23; wherein,
the determining module 21 is configured to determine a target display priority between a playing picture of a multimedia file and a bullet screen corresponding to the multimedia file;
the obtaining module 22 is configured to obtain a bullet screen display policy associated with the target display priority;
and the control module 23 is configured to display the bullet screen corresponding to the multimedia file according to the bullet screen display policy.
Optionally, fig. 11 is a schematic diagram of a detailed structure of a determining module in the apparatus shown in fig. 10, and referring to fig. 11, the determining module 21 includes: a first determining unit 211, a judging unit 212, a second determining unit 213, and a third determining unit 214; wherein,
the first determining unit 211 is configured to determine an initial display priority between a playing picture of the multimedia file and a bullet screen corresponding to the multimedia file;
the judging unit 212 is configured to judge whether a priority adjustment instruction is received;
the second determining unit 213 is configured to determine the target display priority according to a priority adjustment instruction when the priority adjustment instruction is received;
the third determining unit 214 is configured to determine that the initial display priority is the target display priority when a priority adjustment instruction is not received.
Optionally, the first determining unit 211 is specifically configured to determine, according to the received priority setting instruction, an initial display priority between the play picture of the multimedia file and the bullet screen corresponding to the multimedia file; or determining the initial display priority between the playing picture of the multimedia file and the bullet screen corresponding to the multimedia file based on the history display record.
Optionally, when the target display priority is priority for displaying the playing screen, the bullet screen display policy is: and increasing the transparency of the bullet screen corresponding to the multimedia file.
Optionally, when the target display priority is priority for displaying a playing screen, the control module 23 is specifically configured to determine a transparency level corresponding to the bullet screen according to the content of the bullet screen, and/or the number of praise times, and/or the number of playing times, and/or the number of sharing times; and displaying the bullet screen according to the transparency grade corresponding to the bullet screen.
Optionally, when the target display priority is priority for displaying the bullet screen, the control module 23 is specifically configured to obtain colors of a plurality of pixel points of a currently played picture corresponding to the bullet screen; if the color difference value between the colors of the pixel points and the display color of the bullet screen is smaller than or equal to a preset value, the display color of the bullet screen is adjusted, so that the color difference value between the display color of the bullet screen and the color of the corresponding pixel point is larger than the preset value.
Optionally, when the target display priority is priority for displaying the playing picture and the bullet screen at the same time, the control module 23 is specifically configured to receive an adjustment instruction for identifying the first target running track and/or the first target running area; switching the bullet screen of the current operation track and/or operation area to the first target operation track and/or first target operation area for display according to the adjusting instruction; or,
and if the playing picture and the bullet screen in the current operation track and/or the operation area meet the preset display state, controlling the bullet screen in the current operation track and/or the operation area to be switched to a preset second target operation track and/or a preset second target operation area for display.
In practical applications, the determining module 21, the obtaining module 22, the control module 23, the first determining unit 211, the judging unit 212, the second determining unit 213, and the third determining unit 214 may be implemented by a processor located in the bullet screen display device in combination with a user interface.
In the bullet screen display device provided in the above embodiment, when the bullet screen is displayed, only the division of the above program modules is taken as an example, and in practical applications, the processing distribution may be completed by different program modules according to needs, that is, the internal structure of the device is divided into different program modules to complete all or part of the processing described above. In addition, the bullet screen display device provided by the above embodiment and the bullet screen display method embodiment belong to the same concept, and the specific implementation process thereof is detailed in the method embodiment and is not described herein again.
Fig. 12 is a schematic diagram of a hardware configuration of a bullet screen display device according to an embodiment of the present invention, and referring to fig. 12, the bullet screen display device in this embodiment includes: a processor 31, a memory 32 for storing computer programs operable on the processor 31, and a user interface 33; wherein,
the user interface 33 is used for receiving related instructions input by a user;
the processor 31 is connected to the user interface 33 to obtain a relevant instruction input by a user, and is used for executing the bullet screen display method when the computer program is run.
Specifically, the processor 31 is configured to, when running the computer program, perform:
determining a target display priority between a playing picture of a multimedia file and a bullet screen corresponding to the multimedia file;
acquiring a bullet screen display strategy associated with the target display priority;
and displaying the bullet screen corresponding to the multimedia file according to the bullet screen display strategy.
Optionally, the processor 31 is configured to, when running the computer program, perform:
determining an initial display priority between a playing picture of the multimedia file and a bullet screen corresponding to the multimedia file;
judging whether a priority adjusting instruction is received or not;
if yes, determining the target display priority according to the priority adjusting instruction; if not, determining the initial display priority as the target display priority.
Optionally, the processor 31 is configured to, when running the computer program, perform:
determining an initial display priority between a playing picture of the multimedia file and a bullet screen corresponding to the multimedia file according to the received priority setting instruction; or,
and determining the initial display priority between the playing picture of the multimedia file and the bullet screen corresponding to the multimedia file based on the historical display record.
Optionally, when the target display priority is priority for displaying the playing screen, the bullet screen display policy is: and increasing the transparency of the bullet screen corresponding to the multimedia file.
Optionally, when the target display priority is priority display of the playing image, the processor 31 is configured to execute, when running the computer program, the following steps:
determining a transparency level corresponding to the bullet screen according to the content of the bullet screen, and/or the praise times, and/or the play times, and/or the share times;
and displaying the bullet screen according to the transparency grade corresponding to the bullet screen.
Optionally, when the target display priority is priority display barrage, the processor 31 is configured to execute, when running the computer program, the following steps:
acquiring colors of a plurality of pixel points of a current playing picture corresponding to a bullet screen;
if the color difference value between the colors of the pixel points and the display color of the bullet screen is smaller than or equal to a preset value, the display color of the bullet screen is adjusted, so that the color difference value between the display color of the bullet screen and the color of the corresponding pixel point is larger than the preset value.
Optionally, when the target display priority is priority for displaying the play picture and the barrage simultaneously, the processor 31 is configured to execute, when running the computer program, the following steps:
receiving an adjustment instruction for identifying a first target operation track and/or a first target operation area; switching the bullet screen of the current operation track and/or operation area to the first target operation track and/or first target operation area for display according to the adjusting instruction; or,
and if the playing picture and the bullet screen in the current operation track and/or the operation area meet the preset display state, controlling the bullet screen in the current operation track and/or the operation area to be switched to a preset second target operation track and/or a preset second target operation area for display.
In practice, of course, the various components are coupled together by a bus system 34, as shown in FIG. 12. It will be appreciated that bus system 34 is used to enable communications among these components. The bus system 34 includes a power bus, a control bus, and a status signal bus in addition to the data bus. For clarity of illustration, however, the various buses are labeled as bus system 34 in fig. 12.
The present invention also provides a computer readable storage medium storing an executable program which when executed by a processor 31 implements the steps of:
determining a target display priority between a playing picture of a multimedia file and a bullet screen corresponding to the multimedia file;
acquiring a bullet screen display strategy associated with the target display priority;
and displaying the bullet screen corresponding to the multimedia file according to the bullet screen display strategy.
Optionally, when executed by the processor 31, the executable program specifically implements the step of determining the target display priority between the play screen of the multimedia file and the bullet screen corresponding to the multimedia file:
determining an initial display priority between a playing picture of the multimedia file and a bullet screen corresponding to the multimedia file;
judging whether a priority adjusting instruction is received or not;
if yes, determining the target display priority according to the priority adjusting instruction; if not, determining the initial display priority as the target display priority.
Optionally, when executed by the processor 31, the executable program specifically implements the step of determining the initial display priority between the play screen of the multimedia file and the bullet screen corresponding to the multimedia file:
determining an initial display priority between a playing picture of the multimedia file and a bullet screen corresponding to the multimedia file according to the received priority setting instruction; or,
and determining the initial display priority between the playing picture of the multimedia file and the bullet screen corresponding to the multimedia file based on the historical display record.
Optionally, when the target display priority is priority for displaying the playing screen, the bullet screen display policy is: and increasing the transparency of the bullet screen corresponding to the multimedia file.
Optionally, when the target display priority is priority display of the playing screen, the executable program is executed by the processor 31 to specifically implement the step of displaying the bullet screen corresponding to the multimedia file according to the bullet screen display policy:
determining a transparency level corresponding to the bullet screen according to the content of the bullet screen, and/or the praise times, and/or the play times, and/or the share times;
and displaying the bullet screen according to the transparency grade corresponding to the bullet screen.
Optionally, when the target display priority is to display a bullet screen preferentially, when the executable program is executed by the processor 31, the step of displaying the bullet screen corresponding to the multimedia file according to the bullet screen display policy is specifically implemented:
acquiring colors of a plurality of pixel points of a current playing picture corresponding to a bullet screen;
if the color difference value between the colors of the pixel points and the display color of the bullet screen is smaller than or equal to a preset value, the display color of the bullet screen is adjusted, so that the color difference value between the display color of the bullet screen and the color of the corresponding pixel point is larger than the preset value.
Optionally, when the target display priority is priority for displaying the playing picture and the barrage simultaneously, the executable program is executed by the processor 31 to specifically implement the step of displaying the barrage corresponding to the multimedia file according to the barrage display policy:
receiving an adjustment instruction for identifying a first target operation track and/or a first target operation area; switching the bullet screen of the current operation track and/or operation area to the first target operation track and/or first target operation area for display according to the adjusting instruction; or,
and if the playing picture and the bullet screen in the current operation track and/or the operation area meet the preset display state, controlling the bullet screen in the current operation track and/or the operation area to be switched to a preset second target operation track and/or a preset second target operation area for display.
The above description is only a preferred embodiment of the present invention, and is not intended to limit the scope of the present invention. Any modification, equivalent replacement, and improvement made within the spirit and scope of the present invention are included in the protection scope of the present invention.
Claims (16)
1. A bullet screen display method is characterized by comprising the following steps:
determining a target display priority between a playing picture of a multimedia file and a bullet screen corresponding to the multimedia file;
acquiring a bullet screen display strategy associated with the target display priority;
and displaying the bullet screen corresponding to the multimedia file according to the bullet screen display strategy.
2. The method of claim 1, wherein the determining the target display priority between the playing picture of the multimedia file and the bullet screen corresponding to the multimedia file comprises:
determining an initial display priority between a playing picture of the multimedia file and a bullet screen corresponding to the multimedia file;
judging whether a priority adjusting instruction is received or not;
if yes, determining the target display priority according to the priority adjusting instruction; if not, determining the initial display priority as the target display priority.
3. The method of claim 2, wherein the determining an initial display priority between the playing picture of the multimedia file and the bullet screen corresponding to the multimedia file comprises:
determining an initial display priority between a playing picture of the multimedia file and a bullet screen corresponding to the multimedia file according to the received priority setting instruction; or,
and determining the initial display priority between the playing picture of the multimedia file and the bullet screen corresponding to the multimedia file based on the historical display record.
4. The method of any of claims 1 to 3, wherein when the target display priority is priority display of a playlist, the bullet screen display policy is: and increasing the transparency of the bullet screen corresponding to the multimedia file.
5. The method of claim 4, wherein the displaying the barrage corresponding to the multimedia file according to the barrage display policy comprises:
determining a transparency level corresponding to the bullet screen according to the content of the bullet screen, and/or the praise times, and/or the play times, and/or the share times;
and displaying the bullet screen according to the transparency grade corresponding to the bullet screen.
6. The method according to any one of claims 1 to 3, wherein when the target display priority is a priority display barrage, the displaying a barrage corresponding to the multimedia file according to the barrage display policy includes:
acquiring colors of a plurality of pixel points of a current playing picture corresponding to a bullet screen;
if the color difference value between the colors of the pixel points and the display color of the bullet screen is smaller than or equal to a preset value, the display color of the bullet screen is adjusted, so that the color difference value between the display color of the bullet screen and the color of the corresponding pixel point is larger than the preset value.
7. The method according to any one of claims 1 to 3, wherein when the target display priority is that a playing picture and a barrage are preferentially displayed at the same time, the displaying the barrage corresponding to the multimedia file according to the barrage display policy includes:
receiving an adjustment instruction for identifying a first target operation track and/or a first target operation area; switching the bullet screen of the current operation track and/or operation area to the first target operation track and/or first target operation area for display according to the adjusting instruction; or,
and if the playing picture and the bullet screen in the current operation track and/or the operation area meet the preset display state, controlling the bullet screen in the current operation track and/or the operation area to be switched to a preset second target operation track and/or a preset second target operation area for display.
8. A bullet screen display device, characterized in that the device comprises: a processor, a memory for storing a computer program operable on the processor; wherein,
the processor is configured to, when running the computer program, execute:
determining a target display priority between a playing picture of a multimedia file and a bullet screen corresponding to the multimedia file;
acquiring a bullet screen display strategy associated with the target display priority;
and displaying the bullet screen corresponding to the multimedia file according to the bullet screen display strategy.
9. The apparatus according to claim 8, wherein the processor, when executing the computer program, is configured to perform:
acquiring an initial display priority between a playing picture of the multimedia file and a bullet screen corresponding to the multimedia file;
judging whether a priority adjusting instruction is received or not;
if yes, determining the target display priority according to the priority adjusting instruction; if not, determining the initial display priority as the target display priority.
10. The apparatus according to claim 9, wherein the processor, when executing the computer program, is configured to perform:
determining an initial display priority between a playing picture of the multimedia file and a bullet screen corresponding to the multimedia file according to the received priority setting instruction; or,
and determining the initial display priority between the playing picture of the multimedia file and the bullet screen corresponding to the multimedia file based on the historical display record.
11. The apparatus of any of claims 8 to 10, wherein when the target display priority is priority display of a playlist, the bullet screen display policy is: and increasing the transparency of the bullet screen corresponding to the multimedia file.
12. The apparatus according to claim 11, wherein the processor, when executing the computer program, is configured to perform:
determining a transparency level corresponding to the bullet screen according to the content of the bullet screen, and/or the praise times, and/or the play times, and/or the share times;
and displaying the bullet screen according to the transparency grade corresponding to the bullet screen.
13. The apparatus according to any one of claims 8 to 10, wherein when the target display priority is priority display barrage, the processor, when running the computer program, performs:
acquiring colors of a plurality of pixel points of a current playing picture corresponding to a bullet screen;
if the color difference value between the colors of the pixel points and the display color of the bullet screen is smaller than or equal to a preset value, the display color of the bullet screen is adjusted, so that the color difference value between the display color of the bullet screen and the color of the corresponding pixel point is larger than the preset value.
14. The apparatus according to any one of claims 8 to 10, wherein when the target display priority is priority of displaying a play screen and a bullet screen at the same time, the processor is configured to execute, when running the computer program, the following steps:
receiving an adjustment instruction for identifying a first target operation track and/or a first target operation area; switching the bullet screen of the current operation track and/or operation area to the first target operation track and/or first target operation area for display according to the adjusting instruction; or,
and if the playing picture and the bullet screen in the current operation track and/or the operation area meet the preset display state, controlling the bullet screen in the current operation track and/or the operation area to be switched to a preset second target operation track and/or a preset second target operation area for display.
15. A bullet screen display device, characterized in that the device comprises: the device comprises a determining module, an obtaining module and a control module; wherein,
the determining module is used for determining the target display priority between the playing picture of the multimedia file and the bullet screen corresponding to the multimedia file;
the acquisition module is used for acquiring the bullet screen display strategy associated with the target display priority;
and the control module is used for displaying the bullet screen corresponding to the multimedia file according to the bullet screen display strategy.
16. A computer-readable storage medium, in which computer-executable instructions are stored, and a computer program of the computer-executable instructions, when executed by a processor, implements the bullet screen display method according to any one of claims 1 to 7.
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