CN107679874A - Method, electronic installation and the storage medium of abundant wechat client's label - Google Patents
Method, electronic installation and the storage medium of abundant wechat client's label Download PDFInfo
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- CN107679874A CN107679874A CN201710915978.4A CN201710915978A CN107679874A CN 107679874 A CN107679874 A CN 107679874A CN 201710915978 A CN201710915978 A CN 201710915978A CN 107679874 A CN107679874 A CN 107679874A
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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Abstract
The invention discloses a kind of method of abundant wechat client label, belong to the process field of database.A kind of method of abundant wechat client label, comprises the following steps：S1, obtain customer information；S2, establish wechat customer database：Wechat interface is docked by communication platform, the customer information that wechat end preserves is obtained and is transferred to wechat customer database；Associated label on S3, abundant Customer ID：By the way that wechat customer database and enterprise to be had to the comparison of customer database, with the label of same client in client's label supplement wechat customer database in the existing customer database of enterprise.The present invention obtains customer information by wechat enterprise public number, and wechat client is enriched by enterprise's existing customer database, and for marketing personnel's progress, more accurately wechat differentiated marketing push lays the first stone.
Description
Technical field
The present invention relates to the process field of database, more particularly to a kind of method of abundant wechat client label, electronics dress
Put and storage medium.
Background technology
Marketing refers to that enterprise finds or excavates quasi- consumer demand, construction and itself product form from overall atmosphere
Construction go to promote and sell product, mainly deep-cut the intension of product, suit quasi- consumer demand, so as to make consumer deep
Carve the understanding product and then buy the process of the product.But different customer priorities are different, the natural receiving to marketing activity
Degree is different.
In the past, enterprise obtain client channel it is relatively simple, excavate client and consume sizable workload, but now with
The popularization of wechat, increasing enterprise obtains customer information by the concern of wechat public number, compared to traditional channel, leads to
Cross wechat public number obtain customer information it is more convenient, the customer information amount of acquisition is big, while also cost-effective.Therefore, pass through
Wechat public number is increasingly favored to obtain the information of potential customers by enterprise.
Although however, can obtain a large amount of customer informations by wechat public number, the client obtained from wechat public number believes
Cease it is relatively simple, can not be client be accurately positioned, carry out marketing push to suit its demand, single indifference can only be carried out mostly
Alienation marketing push, can not accomplish to become more meticulous client's marketing, and marketing effectiveness is bad.
Therefore, for how to be accurately positioned to the client that is obtained by wechat public number, with suit its demand carry out it is poor
Alienation marketing push, turns into present urgent problem to be solved
The content of the invention
The technical problem to be solved in the present invention is to overcome in the prior art on can not be to being obtained by wechat public number
The client obtained makes the problem of being accurately positioned, it is proposed that a kind of method of abundant wechat client label, electronic installation and storage are situated between
Matter, increase the label of wechat client so that enterprise can be accurately positioned the type of wechat client by way of label filtration, real
Now more accurately wechat marketing push, reaches more preferable marketing effectiveness.
The present invention is that solve above-mentioned technical problem by following technical proposals：
A kind of method of abundant wechat client label, comprises the following steps：
S1, obtain customer information：After client terminal pays close attention to wechat enterprise public number by scanning Quick Response Code, display is filled in
The dialog box of customer information, the customer information that client fills in dialog box is received, it is corresponding one for each customer information
Customer ID, and each Customer ID matches at least one label in one or more dimensions and preserved with forming client's collection to micro-
Believe end；
S2, establish wechat customer database：Wechat interface is docked by communication platform, obtains client's letter that wechat end preserves
Cease and be transferred to wechat customer database；
Associated label on S3, abundant Customer ID：By the way that wechat customer database and enterprise are had into customer database
Comparison, with the label of same client in client's label supplement wechat customer database in the existing customer database of enterprise.
Preferably, the step S1 is specifically included as follows step by step：
S11, generation include the Quick Response Code of wechat enterprise public number information；
S12, the Quick Response Code is subjected to advertisement putting, it is public to pay close attention to the wechat enterprise in Quick Response Code described in customer scans
During crowd, to the pushes customer bonus information；
S13, when client asks for the present, the essential information filled in of client is received by wechat enterprise public number；
S14, wechat end be each client distribute a Customer ID, and for each Customer ID in one or more dimensions on
Preserved with least one label with forming client's collection.
Preferably, the customer information comprises at least the phone number of client.
Preferably, the step S2 is specifically included as follows step by step：
S21, the time for obtaining client's collection that wechat end preserves is set；
S22, wechat interface docked by communication platform；
S23, the client's collection for periodically obtaining according to the time of setting the preservation of wechat end, and client collection dumped to described
In wechat customer database.
Preferably, the label includes：The client pays close attention to the concern time of the wechat enterprise public number, and described
Keyword in the customer information that client fills in.
Preferably, the step S3 is specifically included as follows step by step：
S31, client's collection is obtained from wechat customer database, and choose the label conduct that the client concentrates
Label to be screened；
S32, it is compared with the label in the existing customer database of label to be screened and enterprise；
S33, judge that enterprise has the visitor whether in customer database with the label to match with the label to be screened
Family collection, if then performing step S34, if otherwise performing step S39；
S34, by enterprise have in customer database have match with the label to be screened label client collection take
Go out；
Taken in S35, the existing customer database of the label for concentrating the client obtained from wechat customer database and enterprise
The label that the client gone out concentrates is compared one by one；
S36, the client for judging to take out in the existing customer database of enterprise concentrate whether have with from wechat customer database
The label identical label that the client of middle acquisition concentrates, if then performing S37, if otherwise performing step S39；
S37, by the client taken out from the existing customer database of enterprise concentrate with being obtained from wechat customer database
Client concentrate label identical label duplicate removal；
S38, the client taken out after duplicate removal from the existing customer database of enterprise concentrated label with from wechat client's number
It is associated, is collected with forming the client with abundant label, and have by described according to the Customer ID of the client's concentration obtained in storehouse
The client of abundant label collects the client's collection being acquired in covering wechat customer database and preserved；
S39, judge whether to also have in the existing customer database of enterprise not with the label to be screened compared with to client's collection,
If step S32 is then performed, if otherwise terminating.
Preferably, the label to be screened is the phone number of client.
A kind of electronic installation, including memory and processor, being stored with the memory can be by the computing device
Abundant wechat client label system, the system of the abundant wechat client label includes：
Two-dimensional code generation module, the Quick Response Code of wechat enterprise public number information is included for generating；
Display module, after in client terminal by scanning Quick Response Code concern wechat enterprise public number, visitor is filled in display
The dialog box and bonus information of family information；
Data obtaining module, the customer information filled in for receiving client in dialog box；
Wechat customer database, for docking wechat interface by communication platform, obtain the customer information that wechat end preserves
And unloading, each corresponding Customer ID of the customer information, and each Customer ID matches at least in one or more dimensions
One label is collected with forming a client；
Label enriches module, for by by the comparison of the existing customer database of wechat customer database and enterprise, with enterprise
There is the label of same client in client's label supplement wechat customer database in customer database already.
Preferably, the label, which enriches module, includes following submodule：
Client, which collects, chooses submodule, for obtaining client's collection from wechat customer database；
Label presets submodule, for the dimension where default selection label to be screened；
Label chooses submodule, for the client obtained described in the acquisition in default dimension from wechat customer database
The label of concentration is sent to screening submodule as label to be screened, and by the label to be screened；
Submodule is screened, for according to the label to be screened received, having from the enterprise in customer database
Filter out client's collection with the label to be screened；
Label duplicate removal submodule, for concentrating the client filtered out and obtaining in the customer database from wechat
The label identical label duplicate removal that client concentrates；
Label Merging submodule, for by the label that the client of filtering out after duplicate removal concentrates with from wechat customer database
The Customer ID that the client of middle acquisition concentrates is associated, and is then covered original client in wechat customer database and is collected and preserve.
A kind of computer-readable recording medium, the computer-readable recording medium internal memory contain abundant wechat client label
System, the system of the abundant wechat client label can be performed by least one processor, so that at least one place
The step of managing the method for abundant wechat client label of the device execution as any one of foregoing.
The positive effect of the present invention is：
The present invention obtains customer information by wechat enterprise public number, gives each client to distribute a Customer ID, and will be with
This customer information obtained is processed into formation wechat customer database after intrinsic label associates with Customer ID, then by wechat client
Database has customer database with enterprise and is compared by label, and enterprise is had in customer database possessed by client
Label is enriched in wechat customer database in the label of same client, and more accurately wechat differentiation is designed for marketing personnel
Marketing push lays the first stone, and can effectively improve marketing effectiveness.
Brief description of the drawings
Fig. 1 shows the hardware structure schematic diagram of the embodiment of electronic installation one of the present invention；
Fig. 2 shows the program module signal for the embodiment of system one that wechat client's label is enriched in electronic installation of the present invention
Figure.
Fig. 3 shows that label enriches mould in another embodiment of system that wechat client's label is enriched in electronic installation of the present invention
The program module schematic diagram of block；
Fig. 4 shows the flow chart of the method first embodiment of the abundant wechat client's label of the present invention；
Fig. 5 shows the flow that customer information is obtained in the method second embodiment of the abundant wechat client's label of the present invention
Figure；
Fig. 6, which is shown in the method 3rd embodiment of the abundant wechat client's label of the present invention, establishes wechat customer database
Flow chart；
Fig. 7, which is shown in the method fourth embodiment of the abundant wechat client's label of the present invention, to be enriched associated by Customer ID
The flow chart of label.
Embodiment
The present invention is further illustrated below by the mode of embodiment, but does not therefore limit the present invention to described reality
Apply among a scope.
First, the present invention proposes a kind of electronic installation.
As shown in fig.1, it is the hardware structure schematic diagram of the embodiment of electronic installation one of the present invention.It is described in the present embodiment
Electronic installation 2 be it is a kind of can be automatic to carry out numerical computations and/or information processing according to the instruction for being previously set or storing
Equipment.For example, it may be smart mobile phone, tablet personal computer, notebook computer, desktop computer, rack-mount server, blade type take
It is engaged in device, tower server or Cabinet-type server (including independent server, or the server set that multiple servers are formed
Group) etc..As illustrated, the electronic installation 2 comprises at least, but it is not limited to, connection storage can be in communication with each other by system bus
Device 21, processor 22, the system 20 of network interface 23 and abundant wechat client label.Wherein：
The memory 21 comprises at least a type of computer-readable recording medium, and the readable storage medium storing program for executing includes
Flash memory, hard disk, multimedia card, card-type memory (for example, SD or DX memories etc.), random access storage device (RAM), it is static with
Machine access memory (SRAM), read-only storage (ROM), Electrically Erasable Read Only Memory (EEPROM), it is programmable only
Read memory (PROM), magnetic storage, disk, CD etc..In certain embodiments, the memory 21 can be the electricity
The internal storage unit of sub-device 2, such as the hard disk or internal memory of the electronic installation 2.In further embodiments, the memory
21 can also be the plug-in type hard disk being equipped with the External memory equipment of the electronic installation 2, such as the electronic installation 2, intelligence
Storage card (Smart Media Card, SMC), secure digital (Secure Digital, SD) card, flash card (Flash Card)
Deng.Certainly, the memory 21 can also both include the internal storage unit of the electronic installation 2 or be set including its external storage
It is standby.In the present embodiment, the memory 21 is generally used for the operating system and types of applications that storage is installed on the electronic installation 2
Software, such as program code of system 20 of the abundant wechat client label etc..In addition, the memory 21 can be also used for
Temporarily store the Various types of data that has exported or will export.
The processor 22 can be in certain embodiments central processing unit (Central Processing Unit,
CPU), controller, microcontroller, microprocessor or other data processing chips.The processor 22 is generally used for controlling the electricity
The overall operation of sub-device 2, such as perform the control and processing related to the electronic installation 2 progress data interaction or communication
Deng.In the present embodiment, the processor 22 is used to run the program code stored in the memory 21 or processing data, example
The system 20 of abundant wechat client label as described in running.
The network interface 23 may include radio network interface or wired network interface, and the network interface 23 is generally used for
Communication connection is established between the electronic installation 2 and other electronic installations.For example, the network interface 23 is used to incite somebody to action by network
The electronic installation 2 is connected with exterior terminal, between the electronic installation 2 and exterior terminal establish data transmission channel and
Communication connection etc..The network can be intranet (Intranet), internet (Intemet), global system for mobile telecommunications system
Unite (Global System of Mobile communication, GSM), WCDMA (Wideband Code
Division Multiple Access, WCDMA), 4G networks, 5G networks, bluetooth (Bluetooth), Wi-Fi etc. is wireless or has
Gauze network.
It is pointed out that Fig. 1 illustrate only the electronic installation 2 with component 21-23, it should be understood that not
It is required that implement all components shown, the more or less component of the implementation that can be substituted.
In the present embodiment, the system 20 for the abundant wechat client label being stored in memory 21 can also be divided
One or more program module is segmented into, one or more of program modules are stored in memory 21, and by one
Or multiple processors (the present embodiment is processor 22) are performed, to complete the present invention.
For example, Fig. 2 shows the program module schematic diagram of the first embodiment of system 20 of the abundant wechat client label,
In the embodiment, the system 20 of the abundant wechat client label can be divided into two-dimensional code generation module 201, display module
202nd, data obtaining module 203, wechat customer database 204, label enrich module 205.Wherein, the program mould alleged by the present invention
Block is the series of computation machine programmed instruction section for referring to complete specific function, than program more suitable for describing the abundant wechat
Implementation procedure of the system 20 of client's label in the electronic installation 2.Describe specifically to introduce the program module below
201-205 concrete function.
The two-dimensional code generation module 201, the Quick Response Code of wechat enterprise public number information is included for generating；
The display module 202, after in client terminal by scanning Quick Response Code concern wechat enterprise public number, display
Fill in the dialog box and bonus information of customer information；
Described information acquisition module 203, the customer information filled in for receiving client in dialog box；
The wechat customer database 204, for docking wechat interface by communication platform, obtain the visitor that wechat end preserves
Family information and unloading, each corresponding Customer ID of the customer information, and each Customer ID is in one or more dimensions on
Collected with least one label with forming a client；
The label enriches module 205, for by the way that wechat customer database 204 and enterprise are had into customer database
Compare, the label of same client in wechat customer database 204 is supplemented with client's label in the existing customer database of enterprise.
In the present embodiment, the system 20 of the abundant wechat client label is by attracting potential customers to pay close attention to wechat public number
To obtain customer information, why select to obtain client by wechat platform here, be based on society mainly due to wechat
Change relational network, there is higher stickiness, firm relation ensure that the quantity and quality of obtained client between user so that
Enterprise can obtain more valuable clients by wechat platform.
And because the customer information obtained by wechat platform is more effective, and be wherein no lack of and the existing client's number of enterprise
Mutually repeated according to the client in storehouse, therefore by the system 20 on the basis of wechat obtains visitor, also pass through the existing customer data of enterprise
The label for the client that the label of client in storehouse is gone in abundant wechat customer database, helps marketing personnel to be accurately positioned wechat
The type of client, so as to wechat platform must be utilized also to realize that the differentiated marketing similar to Traditional Marketing or e-marketing pushes away
Send, improve the success rate of marketing.
In another example Fig. 3 shows another embodiment acceptance of the bid of the system that wechat client's label is enriched in electronic installation of the present invention
The program module schematic diagram of the abundant module of label, in the embodiment, the label, which enriches module 205 and is further refined, is divided into visitor
Family collection chooses submodule 2051, label presets submodule 2052, label chooses submodule 2053, screening submodule 2054, label
Duplicate removal submodule 2055, Label Merging submodule 2056.
Wherein, the function that program module 2051-2056 is realized is as follows：
Client, which collects, chooses submodule 2051, for obtaining client's collection from wechat customer database；
The label presets submodule 2052, for the dimension where default selection label to be screened；
The label chooses submodule 2053, for being obtained described in the acquisition in default dimension from wechat customer database
The label that the client taken concentrates is sent to screening submodule as label to be screened, and by the label to be screened；
The screening submodule 2054, for according to the label to be screened received, having client from the enterprise
Client's collection with the label to be screened is filtered out in database；
The label duplicate removal submodule 2055, for concentrating the client filtered out with described from wechat customer database
The label identical label duplicate removal that the client of middle acquisition concentrates；
The Label Merging submodule 2056, it is for the label for concentrating the client filtered out after duplicate removal and objective from wechat
The Customer ID that the client obtained in user data storehouse concentrates is associated, and then covers original client's collection in wechat customer database
And preserve.
For the flow that label enriches the running of module 205 is better described, below with abundant wechat customer database
Illustrated exemplified by a certain client A label：
1st, the dimension where choosing label to be screened is preset as phone number；
It should be noted that this step is completed to set generally before system formally uses.
2nd, the client collection A for representing the client A is obtained from wechat customer data, the client, which collects A, includes Customer ID
With all labels being associated；
3rd, the specific phone number in client's collection A is obtained as label to be screened；
The 4th, client is collected to the phone number one that the client in the existing customer database of specific phone number and enterprise in A collects
One is compared, and the client with phone number identical with the specific phone number in client collection A is collected into A ' and taken out；
5th, client is collected into each label in A ' and client collects each label in A and compared one by one, and by identical label from
Client, which collects in A ', to be removed, and collects A " to obtain client；
6th, client is collected into label and client's collection A Customer ID in A " to be associated to obtain client collection a, collects a coverings with client
Client in wechat customer database collects A and preserved.
Secondly, the present invention also proposes a kind of method of abundant wechat client label.
In the first embodiment, as shown in figure 4, the method for the abundant wechat client label comprises the following steps：
S1, obtain customer information：After client terminal pays close attention to wechat enterprise public number by scanning Quick Response Code, display is filled in
The dialog box of customer information, the customer information that client fills in dialog box is received, it is corresponding one for each customer information
Customer ID, and each Customer ID matches at least one label in one or more dimensions and preserved with forming client's collection to micro-
Believe end；
S2, establish wechat customer database：Wechat interface is docked by communication platform, obtains client's letter that wechat end preserves
Cease and be transferred to wechat customer database；
Associated label on S3, abundant Customer ID：By the way that wechat customer database and enterprise are had into customer database
Comparison, with the label of same client in client's label supplement wechat customer database in the existing customer database of enterprise.
In the present embodiment, wechat enterprise public number is issued with the concern that attracts clients by wechat platform, is further attracted
Client fills in customer information to obtain customer information, and the cost of its acquisition customer information is low, and quantity is big；Then enterprise is passed through again
Label in existing customer database is that identical client enters row label and enriched in wechat customer database so that enterprise pass through it is micro-
Letter public number is able to the marketing message of the positioning push differentiation for client, and then improves the success rate of marketing.
In a second embodiment, as shown in figure 5, being based on first embodiment, the step S1 further comprises following substep
Suddenly：
S11, generation include the Quick Response Code of wechat enterprise public number information；
S12, the Quick Response Code is subjected to advertisement putting, it is public to pay close attention to the wechat enterprise in Quick Response Code described in customer scans
During crowd, to the pushes customer bonus information；
S13, when client asks for the present, the essential information filled in of client is received by wechat enterprise public number；
S14, wechat end be each client distribute a Customer ID, and for each Customer ID in one or more dimensions on
Preserved with least one label with forming client's collection.
In the present embodiment, the Quick Response Code for including wechat enterprise public number information is mainly entered by foreign medium channel
Row advertisement putting, it generally can also be equipped with scanning Quick Response Code and pay close attention to wechat public number to receive the publicity of product, with the scanning that attracts clients
Quick Response Code.After client pays close attention to wechat enterprise public number, bonus information can be pushed with no difference first, attract clients and further fill out
Its customer information is write to obtain present, for example requires that client fills in the participations such as name, sex, age and phone number and obtains present
Activity, for convenience of the granting of present, present is typically not class in kind, such as telephone expenses, red packet etc..Certainly, if present is
It is in kind, it is necessary to posting to obtain, may also require that client fills in address.
In addition, with the implementation of phone number system of real name, client identity can generally only be accurately identified by phone number,
Therefore, in the customer information of the client, phone number is generally required item, and other can fill out item using choosing allows client voluntarily to fill out
Write, to improve customer experience.
In the present embodiment, the label specifically includes the concern time that the client pays close attention to the wechat enterprise public number,
The concern time described here has wechat end to record generation automatically；In addition, the label also includes the client filled in from client
The keyword proposed in information, for example, client fill in phone number, sex etc..
In the third embodiment, as shown in fig. 6, being based on second embodiment, the step S2 further comprises following substep
Suddenly：
S21, the time for obtaining client's collection that wechat end preserves is set；
S22, wechat interface docked by communication platform；
S23, the client's collection for periodically obtaining according to the time of setting the preservation of wechat end, and client collection dumped to described
In wechat customer database.
In the present embodiment, the time for obtaining client's collection that wechat end preserves generally just presets before system formally uses
Alright.
In the fourth embodiment, as shown in fig. 7, being based on 3rd embodiment, the step S3 further comprises following substep
Suddenly：
Preferably, the step S3 is specifically included as follows step by step：
S31, client's collection is obtained from wechat customer database, and choose the label conduct that the client concentrates
Label to be screened；
S32, it is compared with the label in the existing customer database of label to be screened and enterprise；
S33, judge that enterprise has the visitor whether in customer database with the label to match with the label to be screened
Family collection, if then performing step S34, if otherwise performing step S39；
S34, by enterprise have in customer database have match with the label to be screened label client collection take
Go out；
Taken in S35, the existing customer database of the label for concentrating the client obtained from wechat customer database and enterprise
The label that the client gone out concentrates is compared one by one；
S36, the client for judging to take out in the existing customer database of enterprise concentrate whether have with from wechat customer database
The label identical label that the client of middle acquisition concentrates, if then performing S37, if otherwise performing step S39；
S37, by the client taken out from the existing customer database of enterprise concentrate with being obtained from wechat customer database
Client concentrate label identical label duplicate removal；
S38, the client taken out after duplicate removal from the existing customer database of enterprise concentrated label with from wechat client's number
It is associated, is collected with forming the client with abundant label, and have by described according to the Customer ID of the client's concentration obtained in storehouse
The client of abundant label collects the client's collection being acquired in covering wechat customer database and preserved；
S39, judge whether to also have in the existing customer database of enterprise not with the label to be screened compared with to client's collection,
If step S32 is then performed, if otherwise terminating.
Preferably due to which phone number can generally accurately identify client identity, therefore label to be screened described here is excellent
Elect the phone number of client as.
Below to obtain client by wechat platform, and after being enriched to the label of the client of acquisition, differentiation is realized
Exemplified by marketing push, its process step is illustrated：
1st, customer information is obtained by wechat public number
1.1st, generation includes the Quick Response Code of wechat enterprise public number information；
1.2nd, Quick Response Code is subjected to advertisement putting by foreign medium channel, and is equipped with the scanning Quick Response Code concern wechat public
Number to receive the publicity of product；
1.3rd, after client pays close attention to wechat enterprise public number, indifference push first obtains the publicity mode of present；
1.4th, guiding client at least fills in phone number to obtain present；
1.5th, wechat end is using the concern time of client and the customer information including phone number filled in as label
Wechat end is stored in being associated to the Customer ID that client distributes.
2nd, wechat customer database is established
2.1st, the time for obtaining client's collection that wechat end preserves is preset；
2.2nd, wechat interface is docked by communication platform；
2.3rd, client's collection that wechat end preserves is dumped on enterprise servers, forms wechat customer database.
3rd, label associated on Customer ID is enriched
Illustrated exemplified by enriching client and collecting the label associated by the Customer ID in A, including：
3.1st, the dimension where choosing label to be screened is preset as phone number；
3.2nd, the client collection A for representing the client A is obtained from wechat customer data, the client, which collects A, includes client
ID and all labels being associated；
3.3rd, the specific phone number in client's collection A is obtained as label to be screened；
The 3.4th, client is collected to the phone number that the client in the existing customer database of specific phone number and enterprise in A collects
Compare one by one, and the client with phone number identical with the specific phone number in client collection A is collected into A ' and taken out；
3.5th, client is collected into each label in A ' and client collects each label in A and compared one by one, and by identical label
Collect from client in A ' and remove, collect A " to obtain client；
3.6th, client is collected into label and client's collection A Customer ID in A " to be associated to obtain client collection a, collecting a with client covers
Client in lid wechat customer database collects A and preserved.
4th, customer type is divided
4.1st, the client in the wechat customer database after abundant label is collected and be grouped according to label.
5th, marketing program is formulated
5.1st, the client of corresponding different groups, edits different activity schemes；
5.2nd, the client of corresponding different groups, the time of different push activity schemes is edited.
6th, activity scheme is pushed
6.1, according to the marketing program of formulation, send activity scheme to the client of different groups respectively.
In addition, the present invention also proposes a kind of computer-readable recording medium, it is stored with the computer-readable recording medium
The system 20 of the abundant wechat client label, the system 20 of abundant wechat client's label are executed by one or more processors
The method of the above-mentioned abundant wechat client labels of Shi Shixian or the operation of electronic installation.
Although the embodiment of the present invention is the foregoing described, it will be appreciated by those of skill in the art that this is only
For example, protection scope of the present invention is to be defined by the appended claims.Those skilled in the art without departing substantially from
On the premise of the principle and essence of the present invention, various changes or modifications can be made to these embodiments, but these changes and
Modification each falls within protection scope of the present invention.
Claims (10)
- A kind of 1. method of abundant wechat client label, it is characterised in that comprise the following steps：S1, obtain customer information：After client terminal pays close attention to wechat enterprise public number by scanning Quick Response Code, client is filled in display The dialog box of information, the customer information that client fills in dialog box is received, for the corresponding client of each customer information ID, and each Customer ID matches at least one label in one or more dimensions and collects preservation to wechat to form a client End；S2, establish wechat customer database：Wechat interface is docked by communication platform, obtains the customer information of wechat end preservation simultaneously It is transferred to wechat customer database；Associated label on S3, abundant Customer ID：By the way that wechat customer database and enterprise to be had to the ratio of customer database It is right, with the label of same client in client's label supplement wechat customer database in the existing customer database of enterprise.
- 2. the method for abundant wechat client label according to claim 1, it is characterised in that the step S1 is specifically included As follows step by step：S11, generation include the Quick Response Code of wechat enterprise public number information；S12, the Quick Response Code is subjected to advertisement putting, in Quick Response Code described in customer scans to pay close attention to the wechat enterprise public number When, to the pushes customer bonus information；S13, when client asks for the present, the essential information filled in of client is received by wechat enterprise public number；S14, wechat end are that each client distributes a Customer ID, and are matched to for each Customer ID in one or more dimensions A few label is preserved with forming client's collection.
- 3. the method for abundant wechat client label according to claim 2, it is characterised in that the customer information is at least wrapped Include the phone number of client.
- 4. the method for abundant wechat client label according to claim 1, it is characterised in that the step S2 is specifically included As follows step by step：S21, the time for obtaining client's collection that wechat end preserves is set；S22, wechat interface docked by communication platform；S23, client's collection that wechat end preserves periodically is obtained according to the time of setting, and client collection is dumped into the wechat In customer database.
- 5. the method for abundant wechat client label according to claim 4, it is characterised in that the label includes：It is described Client pays close attention to the concern time of the wechat enterprise public number, and the keyword in the customer information filled in of the client.
- 6. the method for the abundant wechat client label according to any one of claim 1-5, it is characterised in that the step S3 is specifically included as follows step by step：S31, client's collection is obtained from wechat customer database, and a label for choosing client's concentration is used as and waits to sieve Select label；S32, it is compared with the label in the existing customer database of label to be screened and enterprise；S33, judge that the client for whether having the label to match with the label to be screened in the existing customer database of enterprise collects, If then performing step S34, if otherwise performing step S39；S34, enterprise is had to client's collection taking-up in customer database with the label to match with the label to be screened；Taken out in S35, the existing customer database of the label for concentrating the client obtained from wechat customer database and enterprise The label that client concentrates is compared one by one；S36, judge that whether the client taken out in the existing customer database of enterprise is concentrated with being obtained from wechat customer database The label identical label that the client taken concentrates, if then performing S37, if otherwise performing step S39；S37, the client taken out from the existing customer database of enterprise is concentrated with the visitor that is obtained from wechat customer database The label identical label duplicate removal that family is concentrated；S38, the client taken out after duplicate removal from the existing customer database of enterprise concentrated label with from wechat customer database The Customer ID that the client of middle acquisition concentrates is associated, and is collected with forming the client with abundant label, and described will be had abundant The client of label collects the client's collection being acquired in covering wechat customer database and preserved；S39, judge whether to also have in the existing customer database of enterprise not with the label to be screened compared with to client's collection, if Step S32 is then performed, if otherwise terminating.
- 7. the method for abundant wechat client label according to claim 6, it is characterised in that the label to be screened is visitor The phone number at family.
- 8. a kind of electronic installation, including memory and processor, it is characterised in that being stored with the memory can be by the place The system for managing the abundant wechat client label that device performs, the system of the abundant wechat client label include：Two-dimensional code generation module, the Quick Response Code of wechat enterprise public number information is included for generating；Display module, after in client terminal by scanning Quick Response Code concern wechat enterprise public number, client's letter is filled in display The dialog box and bonus information of breath；Data obtaining module, the customer information filled in for receiving client in dialog box；Wechat customer database, for docking wechat interface by communication platform, obtain the customer information that wechat end preserves and turn Deposit, each corresponding Customer ID of the customer information, and each Customer ID matched in one or more dimensions it is at least one Label is collected with forming a client；Label enriches module, for by by the comparison of the existing customer database of wechat customer database and enterprise, with enterprise There is the label of same client in client's label supplement wechat customer database in customer database.
- 9. electronic installation according to claim 8, it is characterised in that the label, which enriches module, includes following submodule：Client, which collects, chooses submodule, for obtaining client's collection from wechat customer database；Label presets submodule, for the dimension where default selection label to be screened；Label chooses submodule, and the client for being obtained described in the acquisition in default dimension from wechat customer database concentrates Label as label to be screened, and by the label to be screened send to screening submodule；Submodule is screened, for according to the label to be screened received, being screened from the existing customer database of the enterprise The client's collection for providing the label to be screened；Label duplicate removal submodule, for the client filtered out to be concentrated to the client with obtaining in the customer database from wechat The label identical label duplicate removal of concentration；Label Merging submodule, for the label of concentrating the client of filtering out after duplicate removal with being obtained from wechat customer database The Customer ID that the client taken concentrates is associated, and is then covered original client in wechat customer database and is collected and preserve.
- 10. a kind of computer-readable recording medium, it is characterised in that the computer-readable recording medium internal memory contains abundant micro- Believe the system of client's label, the system of the abundant wechat client label can be performed by least one processor, so that described The step of method of abundant wechat client label of at least one computing device as any one of claim 1-7.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710915978.4A CN107679874A (en) | 2017-09-28 | 2017-09-28 | Method, electronic installation and the storage medium of abundant wechat client's label |
| PCT/CN2018/076441 WO2019061997A1 (en) | 2017-09-28 | 2018-02-12 | Method for enriching wechat customer tags, electronic device and storage medium |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710915978.4A CN107679874A (en) | 2017-09-28 | 2017-09-28 | Method, electronic installation and the storage medium of abundant wechat client's label |
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| CN107679874A true CN107679874A (en) | 2018-02-09 |
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| CN201710915978.4A Pending CN107679874A (en) | 2017-09-28 | 2017-09-28 | Method, electronic installation and the storage medium of abundant wechat client's label |
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| Country | Link |
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| CN (1) | CN107679874A (en) |
| WO (1) | WO2019061997A1 (en) |
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| CN112328905A (en) * | 2020-10-30 | 2021-02-05 | 中国平安人寿保险股份有限公司 | Online marketing content pushing method and device, computer equipment and storage medium |
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Also Published As
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| WO2019061997A1 (en) | 2019-04-04 |
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