CN107644100A - Information processing method, device and system and computer-readable recording medium - Google Patents

Abstract

The invention discloses a kind of information processing method, device and system and computer-readable recording medium, it is related to field of computer technology.Object information is clicked in the present invention according to corresponding to click behavior before the default behavior of user, and the sequential build user of each secondary click behavior accesses tree.User, which accesses tree, can intuitively reflect all click behaviors of user and click on the information of object, and therefore, the solution of the present invention can analyze the contribution of default behavior of each activity for user more comprehensively.Also, user accesses each node in tree and corresponds to different click object informations respectively, is not in the click object information of repetition, therefore, the solution of the present invention can more directly and accurately reflect contribution of each click object information for the default behavior of user.In addition, the storage mode of tree structure is easy to search and travels through each node, it is easy to determine each paths of user access activity, therefore, the solution of the present invention can further improve the efficiency for analysis.

Description

Information processing method, device and system and computer-readable recording medium

Technical field

The present invention relates to field of computer technology, more particularly to a kind of information processing method, device and system and calculating Machine readable storage medium storing program for executing.

Background technology

With the development of Internet technology, the life of people becomes increasingly to facilitate.Network has become the daily life of people An essential part in work.

Various websites can often release various activities to attract user, for example, e-commerce website release shopping section, The new song list that the Hollywood retrospect of classics of video website release, the most hot book list of reading website release, music site are released etc. is living It is dynamic.Meanwhile website is in order to analyze the effect of various activities, it is necessary to trace the behavior path of user.

At present, website typically prepares the movable chained address for needing to pay close attention in advance, and chained address is added into observation pond.Net Stand and record the chained address that user redirects every time, when user produces the default behavior such as placing an order, pay close attention to, watch, download, carry The chained address before the user preset behavior recorded is taken, by, with the chained address that has recorded, then being tied in comparison observation pond Actual analysis rule is closed, it is determined that the default behavior to user generates the activity of more positive guiding function, i.e., to user Default behavior produce contribution activity.

The content of the invention

Inventor has found：It is general in website to release various activities simultaneously, various small activities may be corresponded under big activity, Such as shopping section may correspond to the various small activities such as the second is killed, household electrical appliances are rushed to purchase, clothes give a discount, the method for prior art can not be to not existing Activity corresponding to chained address in observation pond is analyzed, and can only analyze a small amount of activity, otherwise needs artificial addition a large amount of Chained address to observation pond, causes website can not consider the effects of various activities so as to adjust the Promotion Strategy of website.

In addition, the access behavior of user is varied, rollback behavior often occurs, and is grounded for the chain of a user record Location is likely to be breached tens or even hundreds of, and the chained address of the same page in record it is possible that many times, still Behavior is only once preset to user and produces contribution, the chained address of Direct Analysis record is it is possible that repeat record activity contribution Situation, and the problem of analysis process is complicated, efficiency is low and inaccurate be present.

A technical problem to be solved by this invention is：How more comprehensively, the efficiently and accurately activity of analyzing web site Effect.

According to one embodiment of present invention, there is provided a kind of information processing method, including：Obtain user and click on row every time For corresponding click object information；In response to the default behavior of user, the point according to corresponding to the click behavior before default behavior Object information and the order of each secondary click behavior are hit, structure user accesses tree, and user accesses each node in tree and corresponded to respectively Different click object informations；Tree is accessed according to user and determines contribution factor of each click object information to default behavior.

In one embodiment, object information and each secondary point are clicked on according to corresponding to the click behavior before default behavior Hitting the sequential build user access tree of behavior includes：Identify click pair corresponding to each secondary click behavior successively forward from default behavior Image information；If it find that object information is clicked on corresponding to the behavior of interruption, then according to each click of the behavior of interruption to default behavior The sequential build user that object information and each secondary click behavior are clicked on corresponding to behavior accesses tree.

In one embodiment, building user access tree includes：Make object information is clicked on corresponding to one click behavior For ingress to be inserted；If user accesses node corresponding to existing identical click object information in tree, give up and be inserted into Node, node corresponding to identical click object information is saved as the father that object information is clicked on corresponding to click behavior next time Point.

In one embodiment, tree is accessed using following methods structure user：According to each secondary click behavior order successively Choose and object information is clicked on corresponding to one click behavior as ingress to be inserted；If user accesses tree as empty tree, insert Ingress to be inserted, and using ingress to be inserted as present node；If user accesses in tree and is not inserted into section for empty tree, detection Object information object information of clicking on whether corresponding with having inserted node in user access tree is clicked on corresponding to point to repeat；If weight It is multiple, then ingress to be inserted is given up, present node is pointed into having inserted for click object information repetition corresponding with ingress to be inserted Ingress, and the node updates of insertion that click object information corresponding with ingress to be inserted is repeated are present node；If Do not repeat, then inserted ingress to be inserted as the child node of present node, present node is pointed into ingress to be inserted, and will treat Insertion node updates are present node；Repeat the above steps, until will click object information corresponding to each secondary click behavior as Node insertion user is accessed in tree.

In one embodiment, tree is accessed according to user and determines contribution factor bag of each click object information to default behavior Include：It is determined that the shortest path of node corresponding to the root node to default behavior of tree is accessed from user；By the node on shortest path Corresponding object information of clicking on is defined as default direct contribution factor to the contribution factor for presetting behavior.

In one embodiment, tree is accessed according to user and determines that each click object information is gone back to default behavior contribution factor Including：Each node in addition to root node on shortest path is traveled through, using the node with multiple child nodes as start node, It is determined that each paths of the leaf node of user access tree are reached by start node；It will remove by start node to default behavior pair Other paths outside the path for the node answered are as indirect path；By other sections removed outside start node on indirect path Object information is clicked on corresponding to point the default indirect contribution factor is defined as to the contribution factor for presetting behavior；The indirect contribution factor Less than direct contribution factor.

In one embodiment, the information processing method also includes：Summation is contributed according to corresponding to each click object information Each movable duration is adjusted, contribution summation is according to the type of each default behavior in preset time and respectively clicks on object Information determines to the contribution factor of each default behavior, clicks on object information and is identified for activity.

In one embodiment, the information processing method also includes：Summation is contributed according to corresponding to each click object information Adjust position of each item entry in each page, contribution summation be according to the type of each default behavior in preset time and Each to click on what object information determined to the contribution factor of each default behavior, click object information is project label.

In one embodiment, the information processing method also includes：Summation is contributed according to corresponding to each click object information Adjust position of each active ingress in each page, contribution summation be according to the type of each default behavior in preset time and It is each to click on what object information determined to the contribution factor of each default behavior, click on object information and identified for active ingress.

In one embodiment, respectively clicking on object information, corresponding contribution summation is determined using following methods respectively：Will be pre- If contribution weight corresponding to the type of behavior, which is multiplied by, clicks on the contribution factor that object information presets behavior to this, it is defined as the click Object information presets the contribution margin of behavior for this；Each click object information is calculated respectively to all default behaviors in preset time Contribution margin sum, as it is each click object information difference corresponding to contribute summation.

In one embodiment, the information processing method also includes：According to tribute of each click object information to default behavior The factor is offered, is defined as activity or the project of user's recommendation.

In one embodiment, acquisition user clicks on click object information corresponding to behavior and included every time：Receive client The user of transmission clicks on every time clicks on object information corresponding to behavior, wherein, user clicks on every time clicks on object corresponding to behavior Information is that client end response is asked in each click behavior of user to Database Systems initiation click object information acquisition, and from What Database Systems obtained, click on object information and obtain the mark for asking to include the page and the positional information for clicking on the page, the page Including webpage or apply the APP pages.

According to another embodiment of the invention, there is provided a kind of information processor, including：Information acquisition unit, use Clicked on every time in acquisition user and object information is clicked on corresponding to behavior；Model construction unit, for the default row in response to user To click on object information and the order of each secondary click behavior according to corresponding to the click behavior before default behavior, structure is used Family accesses tree, and user accesses each node in tree and corresponds to different click object informations respectively；Information tracing unit, for basis User accesses tree and determines contribution factor of each click object information to default behavior.

In one embodiment, model construction unit is used to identify that each secondary click behavior is corresponding successively forward from default behavior Click object information, in the case where finding to click on object information corresponding to interruption behavior, according to the behavior of interruption to default row For each secondary click behavior corresponding to click on the sequential build user of object information and each secondary click behavior and access tree.

In one embodiment, model construction unit is used to click on object information corresponding to one click behavior as treating Node is inserted, in the case where existing identical clicks on node corresponding to object information during user accesses tree, gives up and is inserted into Node, node corresponding to identical click object information is saved as the father that object information is clicked on corresponding to click behavior next time Point.

In one embodiment, model construction unit is used to perform following steps：According to each secondary click behavior order according to Object information is clicked on as ingress to be inserted corresponding to secondary selection one click behavior；If user accesses tree as empty tree, insert Enter ingress to be inserted, and using ingress to be inserted as present node；If user accesses in tree and is not inserted into for empty tree, detection Object information object information of clicking on whether corresponding with having inserted node in user access tree is clicked on corresponding to node to repeat；If Repeat, then give up ingress to be inserted, present node is pointed into click object information corresponding with ingress to be inserted repeats Node is inserted, and the node updates of insertion that click object information corresponding with ingress to be inserted is repeated are present node；Such as Fruit is not repeated, then is inserted ingress to be inserted as the child node of present node, and present node is pointed into ingress to be inserted, and will It is present node to be inserted into node updates；Repeat the above steps, until making object information is clicked on corresponding to each secondary click behavior User is inserted for node to access in tree.

In one embodiment, the root node that information tracing unit is used to determine to access tree from user is corresponding to default behavior Node shortest path, by corresponding to the node on shortest path click on object information to preset behavior contribution factor determine For default direct contribution factor.

In one embodiment, information tracing unit is additionally operable to travel through each section on shortest path in addition to root node Point, using the node with multiple child nodes as start node, it is determined that reaching user by start node accesses the leaf node set Each paths, using remove as start node to preset behavior corresponding to node path outside other paths as indirect road Footpath, by indirect path remove start node outside other nodes corresponding to click on object information to preset behavior contribution because Son is defined as the default indirect contribution factor, and the indirect contribution factor is less than direct contribution factor.

In one embodiment, the information processor also includes：First information adjustment unit, for according to each click pair Contribution summation adjusts each movable duration corresponding to image information, and contribution summation is according to each default behavior in preset time Type and it is each click on what object information determined to the contribution factor of each default behavior, click on object information and identified for activity.

In one embodiment, the information processor also includes：Second information adjustment unit, for according to each click pair Contribution summation corresponding to image information adjusts position of each item entry in each page, and contribution summation is according in preset time What the type of each default behavior and each click object information determined to the contribution factor of each default behavior, clicking on object information is Project label.

In one embodiment, the 3rd information adjustment unit, for contributing summation according to corresponding to each click object information Adjust position of each active ingress in each page, contribution summation be according to the type of each default behavior in preset time and It is each to click on what object information determined to the contribution factor of each default behavior, click on object information and identified for active ingress.

In one embodiment, the corresponding contribution summation for clicking on object information is the click object information to preset time The sum of the contribution margin of interior all default behaviors, click on the type that contribution margin of the object information for default behavior presets behavior for this Corresponding contribution weight is multiplied by the contribution factor that the click object information presets behavior to this.

In one embodiment, the information processor also includes：Information recommendation unit, for according to each click object letter The contribution factor to presetting behavior is ceased, is defined as activity or the project of user's recommendation.

In one embodiment, information acquisition unit is clicked on corresponding to behavior every time for receiving the user of client transmission Object information is clicked on, wherein, it is client end response in each of user that user clicks on click object information corresponding to behavior every time Click behavior is initiated to click on object information acquisition request to Database Systems, and obtained from Database Systems, click on object letter Breath, which obtains request, to be included the mark of the page and clicks on the positional information of the page, and the page includes webpage or applies the APP pages.

According to still another embodiment of the invention, there is provided a kind of information processing system, including：Any one foregoing embodiment In information processor；Client；And Database Systems；Client is used to click on behavior every time in response to user to data Storehouse system is initiated to click on object information acquisition request, receives the user that Database Systems return and clicks on click corresponding to behavior every time Object information, and will click on object information and send to information processor, click on object information and obtain the mark for asking to include the page Know and click on the positional information of the page, the page includes webpage or applies the APP pages；Database Systems are used for the mark of memory page Know, the positional information of the page and the corresponding relation for clicking on object information, the click object information for receiving client transmission obtain Request, clicked on every time to client return user and object information is clicked on corresponding to behavior.

In one embodiment, Database Systems are additionally operable to adjust active ingress in response to information processor and project enters The request of position of the mouth in each page, update the positional information of the page and click on the corresponding relation of object information.

According to still a further embodiment, there is provided a kind of information processor, including：Memory；And coupling To the processor of memory, processor is configured as based on the instruction being stored in memory devices, perform as it is foregoing any one Information processing method in embodiment.

According to still another embodiment of the invention, there is provided a kind of computer-readable recording medium, be stored thereon with calculating Machine program, the program realizes the information processing method in any one foregoing embodiment when being executed by processor the step of.

Object information, and each click are clicked in the present invention according to corresponding to click behavior before the default behavior of user The sequential build user of behavior accesses tree.User, which accesses tree, can intuitively reflect all click behaviors and activity of user etc. The information of object is clicked on, therefore, the solution of the present invention can analyze default behavior of each activity for user more comprehensively Contribution.Also, user accesses each node in tree and corresponds to different click object informations respectively, is not in the click pair of repetition Image information, therefore, the solution of the present invention can more directly and accurately reflect each click object information for the default of user The contribution of behavior.In addition, the storage mode of tree structure is easy to search and travels through each node, it is easy to determine user access activity Each paths, therefore, the solution of the present invention can further improve the efficiency for analysis.

By referring to the drawings to the present invention exemplary embodiment detailed description, further feature of the invention and its Advantage will be made apparent from.

Brief description of the drawings

In order to illustrate more clearly about the embodiment of the present invention or technical scheme of the prior art, below will be to embodiment or existing There is the required accompanying drawing used in technology description to be briefly described, it should be apparent that, drawings in the following description are only this Some embodiments of invention, for those of ordinary skill in the art, on the premise of not paying creative work, can be with Other accompanying drawings are obtained according to these accompanying drawings.

Fig. 1 shows the schematic flow sheet of the information processing method of one embodiment of the present of invention.

Fig. 2A shows that the user of the application examples of the present invention clicks on the schematic diagram of behavior.

Fig. 2 B show that the user of another application of the invention example clicks on the schematic diagram of behavior.

Fig. 3 shows that the user of the application examples of the present invention accesses the structural representation of tree.

Fig. 4 shows that the structure user of one embodiment of the present of invention accesses the schematic flow sheet of tree.

Fig. 5 shows the schematic flow sheet of the information processing method of an alternative embodiment of the invention.

Fig. 6 shows the structural representation of the information processor of one embodiment of the present of invention.

Fig. 7 shows the structural representation of the information processing system of one embodiment of the present of invention.

Fig. 8 shows the structural representation of the information processor of another embodiment of the present invention.

Fig. 9 shows the structural representation of the information processor of yet another embodiment of the present invention.

Embodiment

Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is carried out clear, complete Site preparation describes, it is clear that described embodiment is only part of the embodiment of the present invention, rather than whole embodiments.Below Description only actually at least one exemplary embodiment is illustrative, is never used as to the present invention and its application or makes Any restrictions.Based on the embodiment in the present invention, those of ordinary skill in the art are not making creative work premise Lower obtained every other embodiment, belongs to the scope of protection of the invention.

For pre-setting observation pond in the prior art, the redirected link of user is linked with observation pond and matched to divide The method for analysing animation effect, various activities can not be analyzed comprehensively by existing, for process inaccuracy, the complicated, efficiency of activity analysis Low problem, propose this programme.

The present invention provides a kind of information processing method, is described with reference to Fig. 1 to Fig. 5.

Fig. 1 is the flow chart of information processing method one embodiment of the present invention.As shown in figure 1, the method bag of the embodiment Include step S102-S106.

In step S102, obtain user and click on click object information corresponding to behavior every time.

Object information is clicked on for example including clicking on the corresponding activity mark of behavior, active ingress mark.Click on object information also Project (Item) can be included to identify.For example, corresponding to e-commerce website project label can be commodity sign, corresponding to regarding Frequency website item mark can be video labeling, corresponding to news website project label can be news mark etc..Further, point Page iden-tity can also be included by hitting object information.For example, homepage mark and personal information page mark etc..

Those skilled in the art can set according to the object for being actually needed analysis and click on object information.It is different by obtaining Click object information, the effect of activity can not only be analyzed, further can with the effect of analytic activity entrance, with And pouplarity of detailed programs etc., optimization and popularization for website provide help.

Those skilled in the art can define various activities according to the actual requirements.Activity can be short-term, such as heat Phase film special issue.Activity can also be chronicity or fixation.For example, garments city, supermarket in e-commerce website etc. is long-term Existing theme or classification can also be defined as activity.One activity is shown by activity corresponding page.One activity is led to An often corresponding page, such as the page of commercial promotions activity.One activity is carried out generally directed to multiple projects.

One activity can will be living by the form such as settings button, picture, word, vertically hung scroll (Banner) on other pages Dynamic entrance is presented to user, and user can jump to the page corresponding to activity by clicking on active ingress from current page.For example, With reference to shown in figure 2A, the movable A page is entered by clicking on the movable A entrances in the page 1.Active ingress, which can typically be taken, to be compared The eye-catching form of expression, attract the attention of user, play a part of similar advertisement.

Further, with reference to shown in figure 2A, in a movable A corresponding page can include a variety of projects entrance (project e enters Mouth, project f entrances etc.) and other movable (movable E entrances, movable F entrances etc.) active ingress.

Further, an activity may correspond to multiple active ingress, and these active ingress can be arranged at the different pages In.

Likewise, the project such as a commodity, video, a news item can also pass through settings button, figure on the page Item entry is presented to user by the forms such as piece, word, vertically hung scroll, and user can be redirected by clicking on item entry from current page To project details page.For example, with reference to shown in figure 2B, project a details page is entered by clicking on the project a entrances in the page 1 Face.The entrance of sundry item or activity can also be included in the details page of project.

The a certain position that each click behavior of user can all correspond in a page and the page.If the page For the page corresponding to activity, then activity mark corresponding to click behavior can be obtained.If a certain position clicked in the page is Another movable active ingress, then it can obtain active ingress corresponding to click behavior and identify.If click on a certain in the page Position is item entry, then can obtain project label corresponding to click behavior.It will be described in detail and how to obtain in subsequent embodiment Take and object information is clicked on corresponding to click behavior.

It should be noted that the click behavior of user not only includes the behavior by mouse click in the present invention, can be with The click behavior triggered including the mode such as by voice, gesture, as long as can reach the function similar with clicking on realizes choosing Select or determine that the behavior of a certain object belongs to the protection domain of click behavior of the present invention.

In step S104, in response to the default behavior of user, the click according to corresponding to the click behavior before default behavior Object information and the order of each secondary click behavior, structure user access tree.

User accesses each node in tree and corresponds to different click object informations respectively.Default behavior is for example purchased including adding Thing car, place an order, pay close attention to, recommending, downloading, viewing etc. online.Those skilled in the art can define different according to the actual requirements Default behavior.For example, user only just exits when accessing a certain website after each page is browsed, if necessary to observe and divide The navigation patterns of user are analysed, then user can be exited to website as a kind of default behavior.

User can be built according to all click behaviors of the user before website or application homepage to default behavior is accessed Access tree.However, the access behavior complexity of user is various, can occur logical break behavior often, for example, in user's access process Return to the homepage, restart to conduct interviews from homepage and make default behavior.In this case, it is believed that user returns to the homepage Default behavior of the access behavior before to user generates minimum contribution even without generation contribution.

For the above situation, interruption behavior can be set according to the actual requirements.For example, it will be returned to homepage, believe into individual The behaviors such as the page are ceased as interruption behavior.It can successively be identified forward from default behavior and click on object corresponding to each secondary click behavior Information, if it find that clicking on object information corresponding to the behavior of interruption, then row is clicked on to each time of default behavior according to the behavior of interruption Tree is accessed for the sequential build user of corresponding click object information and each secondary click behavior.Interruption behavior can be according to click Object information is identified, such as clicks on object information and identified for homepage, then is access homepage corresponding to the click object information Interruption behavior.

Below with reference to shown in Fig. 3, description structure user sets the application examples of interruption behavior when accessing tree.

Fig. 3 is done shopping with user by e-commerce platform, exemplified by finally making the default behavior to place an order.The actual visit of user Footpath of asking the way is：Homepage->Movable A->Movable A1->Movable A11->It return back to movable A1->Movable A12->Movable B->Movable B1-> Movable B11->It return back to movable B1->Movable B12->It return back to movable B1->It return back to movable B->Movable B2->Movable B21-> Place an order.

It is as shown in Figure 3 that tree is accessed according to all click behavior structure users of above-mentioned user.In it will be returned to homepage and be used as When line-break is, the left subtree (each node represented in figure with left oblique line) of root node homepage need not then be built.The left side Lower single act of the object information for user is clicked on corresponding to subtree and produces contribution very little even without contribution.Further, under When single act identifies forward each click behavior successively, click behavior corresponding to homepage, the then row before need not tracing again are found For.

It is can be seen that by above-described embodiment and application examples by setting interruption behavior to reduce for the default of user The less analysis for clicking on object information of behavior contribution and statistics, reduce operand and memory data output, improve analysis effect Rate has simultaneously saved storage resource.

The method that structure user accesses tree includes：Will corresponding to one click behavior click on object information as be inserted into save Point, if user accesses node corresponding to existing identical click object information in tree, give up ingress to be inserted, will be identical Click object information corresponding to node as next time click on behavior corresponding to click on object information father node.User accesses The building process of tree will be specifically described in subsequent embodiment.

For example, with reference to shown in figure 3, with movable B->Movable B1->Movable B11->It return back to movable B1->Movable B12 this Exemplified by path, node corresponding to insertion activity B11 and then node corresponding to existing movable B1 is found during insertion activity B1, Then it is not repeated to insert.But node corresponding to movable B1 is return back to, it is movable B12 using movable B1 as behavior is clicked on next time Father node.

The specifically building process that user accesses tree will be specifically described follow-up with reference to Fig. 3 and Fig. 4.

In step S106, tree is accessed according to user and determines contribution factor of each click object information to default behavior.

Each node that user accesses tree has corresponding click object information.Clicking on object information can represent that user accesses The page, activity, active ingress or project for crossing etc..Each bar visit of user can intuitively, easily be traced by accessing tree by user Ask the way footpath and default behavior to user produces the page, activity, active ingress or project of contribution etc..

Different type of contribution and contribution level etc. can be determined according to the actual requirements.Different type of contribution or contribution Rank can also correspond to different contribution factors.For example, it can will be divided into directly contribution and indirect tribute to the contribution for presetting behavior Offer, correspond to default directly contribution factor and the indirect contribution factor respectively.Can also pre-determined distance user preset behavior hop count get over The contribution level of few click object information is higher, and the counterpart contribution factor is bigger.

In one embodiment, it is determined that accessing the shortest path of node corresponding to the root node to default behavior of tree from user Footpath, default direct tribute is defined as to the contribution factor for presetting behavior by object information is clicked on corresponding to the node on shortest path Offer the factor.

In another embodiment, each node on shortest path in addition to root node is traveled through, there will be more height sections The node of point, it is determined that reaching each paths of the leaf node of user access tree by start node, will remove as start node Other paths outside the path of node as corresponding to start node to default behavior are as indirect path, by indirect path Remove click object information corresponding to other nodes outside start node and default is defined as to the contribution factor for presetting behavior Connect contribution factor；The indirect contribution factor is less than direct contribution factor.Leaf node refers to that user accesses end in tree and saved without son The node of point.

Below with reference to the application examples for the contribution factor for shown in Fig. 3, describing above-mentioned determination click object information.

Father's node B2, grandparent node B can up be traced successively directly since lower single act by accessing tree by user Until root node homepage, obtains shortest path.Lower single act of the node for user on these shortest paths generates directly Guiding function, can be as the activity that directly contribute of generation, corresponding to default direct contribution factor.

Further, each node on shortest path in addition to root node (node corresponding to homepage) is traveled through, can be saved by B Point, which starts traversal downwards, to be traversed up by lower single node.If it find that a node has multiple child nodes, example The node as corresponding to movable B, then using the node as start node, (movable B11, B12 and placed an order it is determined that reaching leaf node Node) each paths, remove other paths of shortest path as indirect path.For example, indirect path is：Movable B->It is living Dynamic B1->Movable B11, movable B->To movable B1->Movable B12.These indirect paths serve certain to single act under user Guiding function, but act on smaller.It is considered that the corresponding object information of clicking on of node on these paths produces to default behavior Indirect contribution, corresponding to the default indirect contribution factor.

Above-mentioned application examples is by taking activity as an example.Accessing tree by user in practical application can also be to the page, active ingress, item Mesh etc. is determined for presetting the contribution factor of behavior.User access set clicked on corresponding to each node object information be can be with Set according to the actual requirements.

Each node in user access tree can be produced to user preset behavior in addition, above-mentioned application examples merely provides one kind The example that raw contribution makes a distinction and determined.The type or rank contributed in practical application, determine node type of contribution or The logic of rank, the value of contribution factor can be adjusted according to the actual requirements.

Object information, and each time are clicked in above-described embodiment according to corresponding to click behavior before the default behavior of user The sequential build user of click behavior accesses tree.User, which accesses tree, can intuitively reflect all the click behaviors and work of user It is dynamic to wait the information for clicking on object.Therefore, the scheme of above-described embodiment can analyze each activity more comprehensively for the pre- of user If the contribution of behavior.And user accesses each node in tree and corresponds to different click object informations respectively, is not in repetition Click object information.Therefore, the scheme of above-described embodiment can more directly and accurately reflect each click object information pair In the contribution of the default behavior of user.In addition, the storage mode of tree structure is easy to search and travels through each node, it is easy to determine Each paths of user access activity.Therefore, the scheme of above-described embodiment can further improve the efficiency for analysis.

It is detailed below and how obtains the tool that user clicks on click object information, i.e. step S102 corresponding to behavior every time Body implementation.

In one embodiment, can using bury a little report by the way of obtain user click on behavior corresponding to click on object letter Breath.Bury a little to report to set in the specific position of the page and bury point data, user clicks on that the ad-hoc location is i.e. triggerable to bury point data Report.

Specifically, client end response clicks on behavior every time in user, initiate to click on object information acquisition to Database Systems Request, the click object information that Database Systems return is received, and it is whole according to data communication format progress to will click on object information Reason is reported, such as asks to carry out by HTTP (Hyper Text Transfer Protocol, HTTP) Report.

Click on the positional information that object information obtains mark and the click page of the request for example including the page.The page for example wraps Include webpage or apply the APP pages.

Further, it is possible to which the page is divided into different floors and hole position, cheating in position can set active ingress or project to enter Mouthful etc..The positional information of the page can then include the mark of the page, mark of floor and hole position etc..Database Systems are searched corresponding Respective storey and information corresponding to the position of hole are back to client in the page.For webpage, page iden-tity can be chained address, example Such as URL (Uniform Resource Locator, uniform resource locator).

In actual application, the click object information reported can be chosen according to the actual requirements, can also be according to reality The logic that demand adjustment reports.For example, can be reported during active ingress B in the user's click activity A page movable A mark with And active ingress B mark, it can also only report movable A mark.

There are some pages to be not belonging to the page corresponding to activity.For example, homepage, userspersonal information's page, result of page searching Deng.These pages can also report click object information, such as page iden-tity etc..Page iden-tity can not pass through Database Systems Obtain, as, directly as point data is buried, user clicks on behavior and directly triggers reporting for page iden-tity in previous embodiment.

In addition, the click behavior of user may correspond to default behavior.Default behavior can be directed to default behavior mark is set. Default behavior mark can not also be obtained by Database Systems.User, which clicks on behavior, can directly trigger default behavior mark Report.The default behavior of Database Systems acquisition can certainly be passed through using the method a little reported is buried with identicals such as activity marks Mark.

Above-described embodiment method is relative in the prior art using page link address (such as URL) retrospect user behavior Method, all accession pages of user are able to record, the rollback behavior for user can also record, and can not only be right The page or activity are analyzed, and can be directed to various click object informations and be analyzed.Therefore, above-described embodiment method energy The access behavior of enough more accurate, comprehensive record users, and suitable for various click object informations to user preset behavior The analysis of contribution.

In addition, the method for above-described embodiment, for the webpage or the APP pages that can flexibly change and continuous renewal Activity is more applicable.Due in the webpage or the APP pages that flexibly change same position can be shown in different times it is different Active ingress or item entry etc., if directly will click on object information as point data is buried, need often to burying a little Code etc. is adjusted, and process is complicated, cumbersome, easily error.And the method for above-described embodiment, it is only necessary to adjust Database Systems The mark of the middle page, positional information of the page etc. and the corresponding relation for clicking on object information, simple and fast be not error-prone.

The specific method of structure user access tree is described with reference to Fig. 3 and Fig. 4, be i.e. builds user in step S104 Access the specific implementation of tree.

Fig. 4 is the flow chart of method one embodiment that present invention structure user accesses tree.As shown in figure 4, the embodiment Method include：Step S402-S410.

In step S402, chosen successively according to the order of each secondary click behavior and object letter is clicked on corresponding to one click behavior Cease the ingress to be inserted that tree is accessed as user.

In step S404, judge that user accesses whether tree is empty tree.Set if sky, then perform step S405, otherwise, hold Row step S406.In step S405, ingress to be inserted is inserted, and using ingress to be inserted as present node.

The step represents the step of insertion user accesses first node in tree.For example, with reference to shown in figure 3, insertion is first Before page node, user accesses tree as empty tree, then is inserted directly into homepage node, and be used as present node.

In step S406, detect and object information is clicked on corresponding to ingress to be inserted whether with having inserted section in user access tree Object information is clicked on corresponding to point to repeat.If repeated, step S407 is performed, otherwise performs step S408.

In step S407, ingress to be inserted is given up, present node is pointed to and corresponding with ingress to be inserted clicks on object The insertion node that information repeats, and the node updates of insertion that click object information corresponding with ingress to be inserted is repeated are Present node.

For example, with reference to shown in figure 3, with path activity B1->Movable B11->It return back to movable B1->Exemplified by movable B12.Insert After entering movable B11, movable B11 node is as present node.Find to save corresponding to existing movable B1 when being inserted into movable B1 Point, then it is not repeated to insert, and movable B11 node is pointed to existing movable B1 node, and by existing movable B1's Node updates are present node, so as to subsequently by under movable B12 insertions activity B1 node.

The points relationship of each node can be established by way of pointer, there may be a variety of sensings between two nodes Relation, accessing tree by this points relationship user can intuitively reflect that user clicks on the sequencing of behavior very much. For example, shown in Fig. 3, there are two kinds of points relationships in dynamic B1 node and movable B11 node, it may be determined that there occurs from activity B11 node return back to the behavior of movable B1 node.

In step S408, inserted ingress to be inserted as the child node of present node, present node is pointed to and is inserted into Node, and it is present node that will be inserted into node updates.

For example, with reference to shown in figure 3, in insertion activity B12 node after movable B1 nodes, due to the section of no repetition Point, then be inserted directly into, and movable B1 node is pointed to existing movable B12 node, and movable B12 is updated to work as prosthomere Point.

In step S410, judge whether to click on object information corresponding to the also remaining click behavior for needing to insert, if Have, then repeat step S402~S410, terminate if it is not, structure user accesses tree.

One node there may be multiple child nodes when structure user accesses tree, if necessary to distinguish by the node to each The order of child node, then each child node can be sequentially inserted into from left to right or from right to left by access order the node it Under.For example, if each child node, according to insertion sequence from left to right, as shown in Figure 3, user's access order is activity B1->Movable B11->It return back to movable B1->Movable B12, the then left child node using movable B11 as movable B1, by movable B12 Right child node as movable B1.So trace user behavior when then can be with the behavior path of accurate judgement user.

The method that structure user in above-described embodiment accesses tree, the behavior path of user is accessed by user and set More intuitively reflect, facilitate the retrospect for user access activity and determine each click object information to user The contribution of default behavior.

How above-mentioned each embodiment determines the click object information that the default behavior generation to user is contributed if giving Method.Further, the present invention also provide how using click on corresponding to object information contribution information adjust page layout, it is movable when Between wait method.It is described with reference to Fig. 5.

Fig. 5 is the flow chart of another embodiment of information processing method of the present invention.As shown in figure 5, after step s 106 Also include：Step S502-S504 or S506.

In step S502, according to the type of each default behavior and it is each click on object information to the contribution of each default behavior because Son, contribution summation of each click object information to all default behaviors in preset time is determined respectively.

Preset time is, for example, one day, one week etc., can be configured and adjust according to the actual requirements.

Different contribution weights can be set for different types of default behavior according to the actual requirements.For example, electronics business Business website can be directed to the default behavior that places an order and set highest to contribute weight, and time low tribute is set for the default behavior shared Weight is offered, the default behavior for concern sets minimum contribution weight etc..

At the same time it can also set different contribution levels and corresponding contribution factor according to the actual requirements.It is for example, foregoing Object information can be will click in embodiment and is divided into directly contribution and indirect contribution, direct tribute for the contribution of user preset behavior The contribution factor offered is then bigger than the contribution factor of indirect contribution.

Click on object information for one is, for example, for the contribution margin of a default behavior in preset time：Default behavior Contribution weight is multiplied by the product of contribution factor corresponding to contribution level corresponding to type.

Object information (such as activity mark 0001) is clicked on for one, it may be determined that the click object in preset time Information is to contribution margin caused by various default behaviors respectively, to the click object information to various default behaviors in preset time Contribution margin is summed, and obtains contribution summation corresponding to the click object information.And then each click object information difference can be obtained Corresponding contribution summation.

In step S504, summation, the duration of adjustment activity, work are contributed according to corresponding to each click object information difference Dynamic position or item entry position in each page of the entrance in each page.

In one embodiment, the duration of summation adjustment activity can be contributed according to corresponding to each activity mark. For example, each activity mark is ranked up according to the order of contribution summation from big to small corresponding to each activity mark, according to Preset ratio and order from front to back, each activity mark after sequence is divided into and extends the duration, the duration Constant, the shortening class of duration three.The time of extension and the time of shortening can be set according to the actual requirements.

In another embodiment, summation adjustment active ingress can be contributed to exist according to corresponding to identifying each active ingress Position in each page.For example, it is different floors and hole position by page division, corresponding contribution summation is also bigger, then movable Floor of the entrance in the page and hole position are closer to page top.

In yet another embodiment, summation adjusted iterm entrance is contributed according to corresponding to each project label in each page Position.For example, it is different floors and hole position by page division, corresponding contribution summation is also bigger, then item entry is in page Floor and hole position in face is closer to page top.

The various embodiments described above are only a kind of example, in practical application, for activity, active ingress and item entry etc. Adjustment, may also need to refer to other factors, therefore, can set various regulation rules according to the actual requirements.

Activity, active ingress, project reflect activity, active ingress, project for the contribution factor of user preset behavior Deng the drainage ability for user, the method for above-described embodiment, based on activity, active ingress, project for user preset behavior Contribution dynamic adjustment activity time and page layout etc., it is possible to achieve the reasonable disposition of resource, optimize page layout, lifting The drainage ability of website.

Recommendation information of the analysis result adjustment to user of tree can also be accessed according to user.Therefore, step S106 it After can also include：Step S506.

In step S506, the contribution factor according to each click object information to default behavior, it is defined as the work of user's recommendation Dynamic or project.

Corresponding contribution factor is bigger, then the recommendation order of the activity related to clicking on object information or project is more preferential.

Activity, project can be by the keyword of project, activities in activity or activity with clicking on the correlation of object information Or project category etc. is determined in the picture similarity of project, activity or activity in activity.

Such as, it is determined that each point is hit after recommendation order corresponding to object, determines activity corresponding to each click object successively Or the keyword of project, activity or project recommendation of the search with the keyword are to user.In another example, it is determined that respectively click on object After corresponding recommendation order, the main picture of activity or project corresponding to each click object, search and the main picture are determined successively Activity corresponding to similar picture or project recommendation existing many picture recognition technologies, will not be repeated here to user.Example again Such as, it is determined that after recommendation order corresponding to each click object, determine the class of activity or project corresponding to each click object successively Not, other interior activities of the category or project recommendations are searched for user.

The method of above-described embodiment, based on activity, active ingress, project for the contribution of user preset behavior, it can push away User's project interested is surveyed, and then recommends related project for user, lifts Consumer's Experience, lifts the drainage ability of website.

The present invention also provides a kind of information processor, is described with reference to Fig. 6.

Fig. 6 is the structure chart of information processor one embodiment of the present invention.As shown in fig. 6, the information processor 60 Including：

Information acquisition unit 602, click on every time for obtaining user and object information is clicked on corresponding to behavior.For example, information Acquiring unit 602 can perform the step S102 in above-described embodiment.

In one embodiment, information acquisition unit 602 clicks on behavior pair every time for receiving the user of client transmission The click object information answered, it is client end response in each point of user that user clicks on click object information corresponding to behavior every time Behavior is hit to initiate to click on object information acquisition request to Database Systems, and obtained from Database Systems, click on object information Obtaining request includes the mark of the page and clicks on the positional information of the page, and the page includes webpage or applies the APP pages.

Model construction unit 604, for the default behavior in response to user, according to the click behavior pair before default behavior The click object information and the order of each secondary click behavior answered, structure user access tree, and user accesses each node point in tree Different click object informations is not corresponded to.For example, model construction unit 604 can perform the step S104 in above-described embodiment.

In one embodiment, in order to reduce the movable analysis to presetting behavior contribution very little, reduce operand and deposit The occupancy in space is stored up, improves achievement efficiency.Model construction unit 604, which is used to identify successively forward from default behavior each time, clicks on row For corresponding click object information, in the case where finding to click on object information corresponding to interruption behavior, arrived according to interruption behavior The sequential build user that object information and each secondary click behavior are clicked on corresponding to each secondary click behavior of default behavior accesses tree.

In one embodiment, model construction unit 602 is used to that object information work will to be clicked on corresponding to one click behavior For ingress to be inserted, in the case where existing identical clicks on node corresponding to object information during user accesses tree, give up and treat Node is inserted, using node corresponding to identical click object information as click object information corresponding to click behavior next time Father node.

In one embodiment, model construction unit 602 is used to perform following steps realization structure user access tree：

Order according to each secondary click behavior is chosen successively clicks on object information as to be inserted corresponding to one click behavior Ingress；

If user accesses tree as empty tree, ingress to be inserted is inserted, and using ingress to be inserted as present node；

If it is not empty tree that user, which is accessed in tree, detect clicked on corresponding to ingress to be inserted object information whether with user Access to have inserted in tree and object information repetition is clicked on corresponding to node；

If repeated, ingress to be inserted is given up, present node is pointed to and corresponding with ingress to be inserted clicks on object The insertion node that information repeats, and the node updates of insertion that click object information corresponding with ingress to be inserted is repeated are Present node；

If do not repeated, insert, present node is pointed to be inserted using ingress to be inserted as the child node of present node Ingress, and it is present node that will be inserted into node updates；

Repeat the above steps, accessed until object information will be clicked on corresponding to each secondary click behavior as node insertion user In tree.

For example, model construction unit 602 can realize that structure user accesses by performing each step in Fig. 4 embodiments The function of tree.

Information tracing unit 606, each contribution for clicking on object information to default behavior is determined for accessing tree according to user The factor.For example, information tracing unit 606 can perform the step S106 in above-described embodiment.

In one embodiment, information tracing unit 606 is used to determine from the root node of user access tree to default behavior The shortest path of corresponding node, contribution factor of the object information to default behavior will be clicked on corresponding to the node on shortest path It is defined as default direct contribution factor.

In one embodiment, information tracing unit 606 is additionally operable to each in addition to root node on traversal shortest path Node, using the node with multiple child nodes as start node, it is determined that reaching user by start node accesses the leaf section set Each paths of point, using other paths removed outside the path of node as corresponding to start node to default behavior as indirectly Path, contribution of the object information to default behavior will be clicked on corresponding to other nodes removed outside start node on indirect path The factor is defined as the default indirect contribution factor, and the indirect contribution factor is less than direct contribution factor.

Information processor of the present invention can also apply user to access result adjustment activity time and the page that tree draws Layout etc..With reference to shown in figure 6, the information processor 60 can include：

First information adjustment unit 608, for contributing summation to adjust each activity according to corresponding to each click object information Duration, the contribution summation is to each according to the type of each default behavior in preset time and each object information of clicking on What the contribution factor of default behavior determined, the click object information identifies for activity.

Second information adjustment unit 610, for contributing summation to adjust each project according to corresponding to each click object information Position of the entrance in each page, the contribution summation are according to the type of each default behavior in preset time and each click pair Image information determines that the click object information is project label to the contribution factor of each default behavior.

3rd information adjustment unit 612, for contributing summation to adjust each activity according to corresponding to each click object information Position of the entrance in each page, the contribution summation are according to the type of each default behavior in preset time and each click pair Image information determines that the click object information identifies for active ingress to the contribution factor of each default behavior.

Above- mentioned information processing unit 60 can include first information adjustment unit 608, the second information adjustment unit 610 and the It is any one or more in three information adjustment units 612.

In one embodiment, the corresponding contribution summation for clicking on object information is the click object information to preset time The sum of the contribution margin of interior all default behaviors, click on the type that contribution margin of the object information for default behavior presets behavior for this Corresponding contribution weight is multiplied by the contribution factor that the click object information presets behavior to this.

Further, the information processor 60 can also include：Information recommendation unit 614, for according to each click object Information is defined as activity or project that user recommends to the contribution factor of default behavior.For example, information recommendation unit 614 can be with Perform the step S506 in above-described embodiment.

The present invention also provides a kind of information processing system, is described with reference to Fig. 7.

Fig. 7 is the structure chart of information processing system one embodiment of the present invention.As shown in fig. 7, the information processing system 7 is wrapped The information processor 60 in any one foregoing embodiment is included, can also be included：Client 72 and Database Systems 74.

Client 72 please to Database Systems initiation click object information acquisition for clicking on behavior every time in response to user Ask, receive the user that Database Systems 74 return and click on click object information corresponding to behavior every time, and will click on object information Send to information processor 60, click on object information and obtain the mark for asking to include the page and the positional information for clicking on the page, The page includes webpage or applies the APP pages.

Client is, for example, mobile phone, tablet personal computer, personal computer etc..

Database Systems 74 are used for the mark, the positional information of the page and the corresponding pass for clicking on object information of memory page It is to receive the click object information that client 72 is sent to obtain request, it is corresponding to click on behavior every time to the return user of client 72 Click object information.

In one embodiment, Database Systems 74 are additionally operable to adjust active ingress and item in response to information processor 60 The request of position of the mesh entrance in each page, update the positional information of the page and click on the corresponding relation of object information.

The positional information and active ingress and the corresponding relation of item entry of the page are have updated in Database Systems, next time When the click object information that user clicks on behavior triggering client obtains request, Database Systems can then close according to new corresponding to System, which returns, clicks on object information.

Above-described embodiment can not influence the accurate of user behavior retrospect while the dynamic for realizing page layout adjusts Property.

Information processor in embodiments of the invention can realize respectively by various computing devices or computer system, under Face is described with reference to Fig. 8 and Fig. 9.

Fig. 8 is the structure chart of one embodiment of information processor of the present invention.As shown in figure 8, the device of the embodiment 80 include：Memory 810 and the processor 820 for being coupled to the memory 810, processor 820 are configured as being based on being stored in Instruction in memory 810, perform the information processing method in any one embodiment in the present invention.

Wherein, memory 810 is such as can include system storage, fixed non-volatile memory medium.System stores Device is for example stored with operating system, application program, Boot loader (Boot Loader), Database Systems and other journeys Sequence etc..

Fig. 9 is the structure chart of another embodiment of information processor of the present invention.As shown in figure 9, the dress of the embodiment Putting 90 includes：Memory 910 and processor 920, it is similar to memory in Fig. 8 810 and processor 820 respectively.Can be with Including input/output interface 930, network interface 940, memory interface 950 etc..These interfaces 930,940,950 and memory It can for example be connected between 910 and processor 920 by bus 960.Wherein, input/output interface 930 be display, mouse, The input-output equipment such as keyboard, touch-screen provide connecting interface.Network interface 940 provides connecting interface for various networked devices, Such as it may be coupled to database server or high in the clouds storage server etc..Memory interface 950 is that SD card, USB flash disk etc. are outer Put storage device and connecting interface is provided.

The present invention also provides a kind of computer-readable recording medium, is stored thereon with computer program, the program is processed The step of device realizes information processing method in any one foregoing embodiment when performing.

Those skilled in the art should be understood that embodiments of the invention can be provided as method, system or computer journey Sequence product.Therefore, in terms of the present invention can use complete hardware embodiment, complete software embodiment or combine software and hardware The form of embodiment.Moreover, the present invention can use the calculating for wherein including computer usable program code in one or more Machine can use the meter implemented in non-transient storage medium (including but is not limited to magnetic disk storage, CD-ROM, optical memory etc.) The form of calculation machine program product.

The present invention is the flow with reference to method according to embodiments of the present invention, equipment (system) and computer program product Figure and/or block diagram describe.Being interpreted as can be by each in computer program instructions implementation process figure and/or block diagram Flow and/or the flow in square frame and flow chart and/or block diagram and/or the combination of square frame.These computer journeys can be provided Sequence instruction to all-purpose computer, special-purpose computer, Embedded Processor or other programmable data processing devices processor with Produce a machine so that produce and be used for by the instruction of computer or the computing device of other programmable data processing devices Realize the dress for the function of being specified in one flow of flow chart or multiple flows and/or one square frame of block diagram or multiple square frames Put.

These computer program instructions, which may be alternatively stored in, can guide computer or other programmable data processing devices with spy Determine in the computer-readable memory that mode works so that the instruction being stored in the computer-readable memory, which produces, to be included referring to Make the manufacture of device, the command device realize in one flow of flow chart or multiple flows and/or one square frame of block diagram or The function of being specified in multiple square frames.

These computer program instructions can be also loaded into computer or other programmable data processing devices so that counted Series of operation steps is performed on calculation machine or other programmable devices to produce computer implemented processing, so as in computer or The instruction performed on other programmable devices is provided for realizing in one flow of flow chart or multiple flows and/or block diagram one The step of function of being specified in individual square frame or multiple square frames.

The foregoing is only presently preferred embodiments of the present invention, be not intended to limit the invention, it is all the present invention spirit and Within principle, any modification, equivalent substitution and improvements made etc., it should be included in the scope of the protection.

Claims (24)

1. A kind of 1. information processing method, it is characterised in that including：

   Obtain user and click on click object information corresponding to behavior every time；

   In response to the default behavior of the user, object information is clicked on according to corresponding to the click behavior before the default behavior And the order of each secondary click behavior, structure user access tree, each node corresponds to different respectively during user's access is set Click on object information；

   Tree is accessed according to the user and determines contribution factor of each click object information to the default behavior.
2. 2. information processing method according to claim 1, it is characterised in that the point according to before the default behavior Hitting the sequential build user of click object information and each secondary click behavior access tree corresponding to behavior includes：

   Identified successively forward from the default behavior and click on object information corresponding to each secondary click behavior；

   If it find that object information, then each time according to the interruption behavior to the default behavior are clicked on corresponding to the behavior of interruption The sequential build user that object information and each secondary click behavior are clicked on corresponding to click behavior accesses tree.
3. 3. information processing method according to claim 1 or 2, it is characterised in that building user's access tree includes：

   Object information will be clicked on corresponding to one click behavior as ingress to be inserted；

   If the user access existing identical in tree click on object information corresponding to node, give up and described be inserted into section Point, using node corresponding to identical click object information as the father that object information is clicked on corresponding to click behavior next time Node.
4. 4. method according to claim 1 or 2, it is characterised in that described that each click of tree determination is accessed according to the user Object information includes to the contribution factor of the default behavior：

   It is determined that the shortest path of node corresponding to the root node to the default behavior of tree is accessed from the user；

   Will corresponding to the node on the shortest path click on object information the contribution factor of the default behavior is defined as it is pre- If direct contribution factor.
5. 5. information processing method according to claim 4, it is characterised in that described that tree determination is accessed respectively according to the user Click on object information also includes to the default behavior contribution factor：

   Each node in addition to root node on the shortest path is traveled through, is saved the node with multiple child nodes as starting Point, it is determined that reaching each paths of the leaf node of user's access tree by the start node；

   Using other paths removed outside the path of node as corresponding to the start node to the default behavior as indirectly Path；

   Object information will be clicked on to described pre- corresponding to other nodes outside the removing start node on the indirect path If the contribution factor of behavior is defined as the default indirect contribution factor；

   The indirect contribution factor is less than the direct contribution factor.
6. 6. information processing method according to claim 1, it is characterised in that also include：

   Summation is contributed to adjust each movable duration according to corresponding to each click object information, the contribution summation is basis The type of each default behavior and each click object information determine to the contribution factor of each default behavior in preset time, described Object information is clicked on to identify for activity.
7. 7. information processing method according to claim 1, it is characterised in that also include：

   Summation is contributed to adjust position of each item entry in each page, the contribution according to corresponding to each click object information Summation is according to the type of each default behavior in preset time and each clicks on contribution factor of the object information to each default behavior Determine, the click object information is project label.
8. 8. information processing method according to claim 1, it is characterised in that also include：

   Summation is contributed to adjust position of each active ingress in each page, the contribution according to corresponding to each click object information Summation is according to the type of each default behavior in preset time and each clicks on contribution factor of the object information to each default behavior Determine, the click object information identifies for active ingress.
9. 9. according to the information processing method described in claim any one of 6-8, it is characterised in that each click object information pair The contribution summation answered is determined using following methods：

   Weight will be contributed to be multiplied by the contribution factor that click object information presets behavior to this corresponding to the type of default behavior, it is determined that The contribution margin of behavior is preset for this for the click object information；

   Sum of each click object information to the contribution margin of all default behaviors in preset time is calculated respectively, as each click object Contribution summation corresponding to the difference of information.
10. 10. information processing method according to claim 1 or 2, it is characterised in that the acquisition user clicks on behavior every time Corresponding click object information includes：Receive the user that client is sent and click on click object information corresponding to behavior every time,

    Wherein, it is the client end response in each point of user that the user clicks on click object information corresponding to behavior every time Behavior is hit to initiate to click on object information acquisition request to Database Systems, and obtained from the Database Systems, the click Object information, which obtains request, to be included the mark of the page and clicks on the positional information of the page, and the page includes webpage or using APP The page.
11. A kind of 11. information processor, it is characterised in that including：

    Information acquisition unit, click on every time for obtaining user and object information is clicked on corresponding to behavior；

    Model construction unit, for the default behavior in response to the user, according to the click behavior before the default behavior Corresponding to click on object information and the order of each secondary click behavior, structure user accesses tree, and the user accesses each in tree Node corresponds to different click object informations respectively；

    Information tracing unit, each contribution for clicking on object information to the default behavior is determined for accessing tree according to the user The factor.
12. 12. information processor according to claim 11, it is characterised in that

    The model construction unit is used to identify successively forward from the default behavior clicks on object corresponding to each secondary click behavior Information, in the case where finding to click on object information corresponding to interruption behavior, according to the interruption behavior to the default behavior Each secondary click behavior corresponding to click on the sequential build user of object information and each secondary click behavior and access tree.
13. 13. the information processor according to claim 11 or 12, it is characterised in that the model construction unit is used for will Object information is clicked on corresponding to one click behavior as ingress to be inserted, the existing identical point in the user accesses tree In the case of hitting node corresponding to object information, give up the ingress to be inserted, it is corresponding that the identical is clicked on into object information Node as next time click on behavior corresponding to click on object information father node.
14. 14. the information processor according to claim 11 or 12, it is characterised in that

    Described information trace-back unit is used to determine to access node corresponding to the root node to the default behavior of tree from the user Shortest path, by corresponding to the node on the shortest path click on object information it is true to the contribution factor of the default behavior It is set to default direct contribution factor.
15. 15. information processor according to claim 14, it is characterised in that

    Described information trace-back unit is additionally operable to travel through each node in addition to root node on the shortest path, will have multiple The node of child node is as start node, it is determined that reaching each bar of the leaf node of user's access tree by the start node Path, using other paths removed outside the path of node as corresponding to the start node to the default behavior as indirectly Path, object information will be clicked on to described pre- corresponding to other nodes outside the removing start node on the indirect path If the contribution factor of behavior is defined as the default indirect contribution factor, the indirect contribution factor be less than it is described directly contribute because Son.
16. 16. information processor according to claim 11, it is characterised in that also include：

    First information adjustment unit, during for contributing summation adjustment each movable lasting according to corresponding to each click object information Between, the contribution summation is to each default behavior according to the type of each default behavior in preset time and each object information of clicking on Contribution factor determine, it is described click object information for activity identify.
17. 17. information processor according to claim 11, it is characterised in that also include：

    Second information adjustment unit, for contributing summation to adjust each item entry each according to corresponding to each click object information Position in the page, the contribution summation are according to the type of each default behavior in preset time and each click object information pair What the contribution factor of each default behavior determined, the click object information is project label.
18. 18. information processor according to claim 11, it is characterised in that also include：

    3rd information adjustment unit, for contributing summation to adjust each active ingress each according to corresponding to each click object information Position in the page, the contribution summation are according to the type of each default behavior in preset time and each click object information pair What the contribution factor of each default behavior determined, the click object information identifies for active ingress.
19. 19. according to the information processor described in claim any one of 16-18, it is characterised in that

    The corresponding contribution summation for clicking on object information is the click object information to all default behaviors in preset time Contribution margin sum, the object information of clicking on is for presetting the contribution margin of behavior as contribution corresponding to the type of the default behavior Weight is multiplied by the contribution factor that the click object information presets behavior to this.
20. 20. the information processor according to claim 11 or 12, it is characterised in that

    The user that described information acquiring unit is used to receive client transmission clicks on click object information corresponding to behavior every time,

    Wherein, it is the client end response in each point of user that the user clicks on click object information corresponding to behavior every time Behavior is hit to initiate to click on object information acquisition request to Database Systems, and obtained from the Database Systems, the click Object information, which obtains request, to be included the mark of the page and clicks on the positional information of the page, and the page includes webpage or using APP The page.
21. A kind of 21. information processing system, it is characterised in that including：

    Information processor described in claim any one of 11-20；

    Client；And

    Database Systems；

    The client initiates click object information acquisition request for clicking on behavior every time in response to user to Database Systems, Receive the user that the Database Systems return and click on every time and object information is clicked on corresponding to behavior, and clicked on described pair Image information sends to described information processing unit, the object information of clicking on and obtains the mark for asking to include the page and click on the page Positional information, the page include webpage or apply the APP pages；

    The Database Systems are used for the mark, the positional information of the page and the corresponding pass for clicking on object information of memory page System, receives the click object information that the client is sent and obtains request, and return to the user to the client clicks on every time Object information is clicked on corresponding to behavior.
22. 22. information processing system according to claim 21, it is characterised in that

    The Database Systems are additionally operable to adjust active ingress and item entry in each page in response to described information processing unit In position request, update the page positional information and click on object information corresponding relation.
23. A kind of 23. information processor, it is characterised in that including：

    Memory；And

    The processor of the memory is coupled to, the processor is configured as based on the finger being stored in the memory devices Order, perform the information processing method as described in claim any one of 1-10.
24. 24. a kind of computer-readable recording medium, is stored thereon with computer program, it is characterised in that the program is by processor The step of claim 1-10 methods describeds are realized during execution.