CN107612994A - Gently apply method for pushing, equipment and push server - Google Patents

Gently apply method for pushing, equipment and push server Download PDF

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Publication number
CN107612994A
CN107612994A CN201710835425.8A CN201710835425A CN107612994A CN 107612994 A CN107612994 A CN 107612994A CN 201710835425 A CN201710835425 A CN 201710835425A CN 107612994 A CN107612994 A CN 107612994A
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China
Prior art keywords
user
information
push
light application
user profile
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Pending
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CN201710835425.8A
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Chinese (zh)
Inventor
贾鑫
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Alibaba China Co Ltd
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Guangzhou Shenma Mobile Information Technology Co Ltd
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Application filed by Guangzhou Shenma Mobile Information Technology Co Ltd filed Critical Guangzhou Shenma Mobile Information Technology Co Ltd
Priority to CN201710835425.8A priority Critical patent/CN107612994A/en
Publication of CN107612994A publication Critical patent/CN107612994A/en
Pending legal-status Critical Current

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Abstract

The invention discloses one kind gently to apply method for pushing, equipment and push server, wherein, light application is to be under the jurisdiction of locally applied application.Methods described includes:Obtain the user profile related to user;And related light application is pushed to the user terminal of user based on user profile.According to one embodiment, user experience can be lifted.

Description

Gently apply method for pushing, equipment and push server
Technical field
The present invention relates to network technique field, more particularly, to a kind of for pushing the method gently applied, equipment and pushing away Send server.
Background technology
Now, light application starts to be paid close attention to by technical staff.In general, light application refers to being under the jurisdiction of locally applied The application of (Native App).Locally applied is, for example, browser, local application etc..Light application is with locally applied for platform And be based upon it is locally applied on.For example, light application can be realized in browser platform with JavaScript application, With HTML5 applications realized etc..
Generally, with locally applied difference, light application can be used directly, without being installed.
In the prior art, it is limited that user, which obtains the entrance gently applied,.User can only by search, on line/line under The mode of scanning Quick Response Code obtains light application.Which has limited the popularization gently applied.In the mode that the acquisition of prior art is gently applied In, user needs oneself analysis, determines the light application to be obtained.This brings burden to the use of user, reduces user's Usage experience.
In the prior art, server can be to user's PUSH message.But only installed in the equipment of user In the case that some is locally applied, corresponding service end could to its PUSH message, wherein, clicking on pushed message can beat Open locally applied to perform corresponding operating.In prior art, local program is independent, rather than based on a common platform , therefore, the message pushed is all the server push of the local program.The PUSH message that user receives only is directed to Specific local program.So, user lacks the selectivity to local program.It reduce the usage experience of user.In addition, When user is unsatisfied with the local program, user needs to unload the local program manually.It reduce the usage experience of user.
Accordingly, it is desirable to provide a kind of new technical scheme, enters for above-mentioned at least one technical problem of the prior art Row improves.
The content of the invention
It is used to push the new solution gently applied it is an object of the present invention to provide a kind of.
According to the first aspect of the invention, there is provided it is a kind of to be used to push the method gently applied, wherein, light application is to be subordinate to Include in locally applied application, and methods described:Obtain the user profile related to user;And based on user profile to The light application of the user terminal push correlation of user.
Alternatively or alternatively, the user profile includes the information related to the behavior of user.
Alternatively or alternatively, the user profile includes the information related to the current behavior and historical behavior of user.
Alternatively or alternatively, the behavior of the user includes embodying the positional information of user behavior or the motion shape of user State information.
Alternatively or alternatively, the user profile includes the user state information obtained from wearable device.
Alternatively or alternatively, user state information includes the body parameter information of user.
Alternatively or alternatively, the user profile includes the consumption information of user, browsed in information and download information At least one information.
Alternatively or alternatively, the user profile includes the relevant information of the good friend of user.
According to the second aspect of the invention, there is provided it is a kind of to be used to push the equipment gently applied, wherein, light application is to be subordinate to Include in locally applied application, and the equipment:For obtaining the device of the user profile related to user;And it is used for The device of related light application is pushed to the user terminal of user based on user profile.
According to the third aspect of the invention we, there is provided a kind of push server, including according to claim 9 be used for The equipment gently applied is pushed, or is designed to perform according to any one embodiment for pushing the method gently applied In operation.
According to the fourth aspect of the invention, there is provided a kind of push server, including memory and processor, wherein, institute State memory and be used for store instruction, the instruction controls the computing device when the push server is run according to any Being used for of one embodiment pushes the operation in the method gently applied.
According to one embodiment, user experience can be lifted.
By referring to the drawings to the present invention exemplary embodiment detailed description, further feature of the invention and its Advantage will be made apparent from.
Brief description of the drawings
It is combined in the description and the accompanying drawing of a part for constitution instruction shows embodiments of the invention, and even It is used for the principle for explaining the present invention together with its explanation.
Fig. 1 is the indicative flowchart for being used to push the method gently applied according to one embodiment.
Fig. 2 is the schematic block diagram according to the push server of another embodiment.
Fig. 3 is the schematic block diagram according to the push server of another embodiment.
Fig. 4 is the schematic diagram for the example that can apply the network system according to one embodiment.
Fig. 5 is the schematic diagram according to the example of one embodiment.
Embodiment
The various exemplary embodiments of the present invention are described in detail now with reference to accompanying drawing.It should be noted that:Unless have in addition Body illustrates that the unlimited system of part and the positioned opposite of step, numerical expression and the numerical value otherwise illustrated in these embodiments is originally The scope of invention.
The description only actually at least one exemplary embodiment is illustrative to be never used as to the present invention below And its application or any restrictions that use.
It may be not discussed in detail for technology, method and apparatus known to person of ordinary skill in the relevant, but suitable In the case of, the technology, method and apparatus should be considered as part for specification.
In shown here and discussion all examples, any occurrence should be construed as merely exemplary, without It is as limitation.Therefore, other examples of exemplary embodiment can have different values.
It should be noted that:Similar label and letter represents similar terms in following accompanying drawing, therefore, once a certain Xiang Yi It is defined, then it need not be further discussed in subsequent accompanying drawing in individual accompanying drawing.
Below, each embodiment and example according to the present invention are described with reference to the accompanying drawings.
<Method>
In the prior art, user needs oneself to judge the demand of oneself and searches for corresponding application.This mode limits The popularization of application.
In addition, under many circumstances, because user does not know about to existing application, therefore, even if user has demand, he Do not know how to find corresponding application yet.
In one embodiment, the present inventor proposes the scheme gently applied to user's push.
Fig. 1 shows the indicative flowchart for being used to push the method gently applied according to the embodiment.Here, light application Refer to it being to be under the jurisdiction of locally applied application.
As shown in figure 1, in step S1100, the user profile related to user is obtained.
The user profile is can to characterize the information of user itself correlation circumstance.The user profile can be various energy It is enough in the information for the light application for determining to be pushed.
For example, the user profile includes the information related to the behavior of user.The behavior of the user can include body The positional information of existing user behavior or the movement state information of user.The behavior include the behavior that is currently executing of user and The historical behavior performed before user, and the user profile includes the letter related to the current behavior and historical behavior of user Breath.For example, positional information that can be based on the time that user often has dinner and the restaurant often having dinner, determines the current position of user Confidence breath (for example, position movement) embodies the behavior that user to be ready having dinner.The positional information can be based on, is pushed for user The light application related to the restaurant often having dinner.
In addition, the movement state information can include the user state information obtained from wearable device.The user Status information is such as the height that can be the speed of user's walking, creep.For example, the speed based on user, judges that user is Professional athlete, so as to push the light application relevant with professional motion for user, for example, the light application relevant with specialist equipment. In addition, user state information can also include the body parameter information of user.Body parameter information based on user, can to The related light application of family push, for example, the light application relevant with motion mode, equipment.
For example, the consumption information of the user profile including user, browsing at least one letter in information and download information Breath.For example, if user often buys clothes in excellent clothing storehouse, the light application in excellent clothing storehouse can be pushed for user.If user News is often browsed, then can be that user pushes the light application relevant with news, for example, the light application of today's tops.If with Song is often downloaded at family, then can be that user pushes the light application relevant with music.
In addition, the user profile can also include the relevant information of the good friend of user.User and Ta are often contacted good Friend might have common hobby.For example, when the good friend of user is searching for the related information of tourism, the user may also be right Travel interested, for example, he may go on a journey together with good friend.Here it is possible to the travel information that the good friend based on user is searched for, The light application related to tourism is pushed for user.This is probably the content of the positive demand of user, so as to lift user experience.
In step S1200, related light application is pushed to the user terminal of user based on user profile.It can be based on described The related light application of user information search, and push the light application to user terminal.The related light application is, for example, above The light application being mentioned to, or can be those skilled in the art it is conceivable that other light apply.
Herein, it is proposed that according to user profile, the related technical scheme gently applied is pushed to user.This can lift use The usage experience at family.In addition, the convenience that Consumer's Experience is gently applied is can aid in this way, so as to help gently should With the popularization of technology.
<Equipment>
, can be by software, hardware and software and hard it will be appreciated by those skilled in the art that in electronic technology field The mode that part combines, the above method is embodied into those skilled in the art in the product and is easy to be based on method as disclosed above, is produced Life is a kind of to be used to push the equipment gently applied, and the equipment includes being used to perform according to above-described embodiment for pushing light application Method in each operation, wherein light application is to be under the jurisdiction of locally applied application.For example, the equipment includes:For obtaining Take the device of the user profile related to user;And for pushing the light of correlation to the user terminal of user based on user profile The device of application.
It is well known by those skilled in the art that the development of the electronic information technology with such as large scale integrated circuit technology With the trend of hardware and software, clearly to divide computer system soft and hardware boundary and seem relatively difficult.Because appoint What operation can be realized with software, can also be realized by hardware.The execution of any instruction can be completed by hardware, equally also may be used To be completed by software.Hardware implementations or software implement scheme are used for a certain machine function, depending on price, speed The Non-technical factors such as degree, reliability, memory capacity, change cycle.For the technician, software realization mode and hardware It is achieved in that equivalent.Technical staff can select software or hardware to realize such scheme as needed.Therefore, here not Specific software or hardware are limited.
With the development of electronic technology, the difference increasingly unobvious between terminal device and server.Therefore, above-mentioned reality Applying the method in example and/or equipment can realize in the server, can also be realized in terminal device.
<Push server>
In another embodiment, the technical scheme in above-described embodiment can be realized in push server.
For example, Fig. 2 shows the schematic block diagram of the push server according to another embodiment.As shown in Fig. 2 this is pushed away Server is sent to include being described previously for pushing the equipment gently applied.
In addition, with the development of electronic technology, for the those of ordinary skill of electronic information technical field, more directly The mode for connecing and being explicitly described a technical scheme is to describe each operation in the program.The operation to be performed knowing In the case of, those skilled in the art can directly design desired product as needed.For in terms of this, at this In embodiment, a kind of push server is additionally provided.The push server is designed to perform according in above-described embodiment Any one be used to push the operation in the method gently applied.
In another embodiment, push server can be realized using the framework of general memory and processor. Fig. 3 shows the schematic block diagram of the push server according to the embodiment.
As shown in figure 3, push server 3000 can include processor 3010, memory 3020, interface arrangement 3030, logical T unit 3040, display device 3050, input unit 3060, loudspeaker 3070, microphone 3080, etc..
Processor 3010 is such as can be central processor CPU, Micro-processor MCV.Memory 3020 is for example including ROM (read-only storage), RAM (random access memory), hard disk nonvolatile memory etc..Interface arrangement 3030 is for example Including USB interface, earphone interface etc..
Communicator 3040 can for example carry out wired or wireless communication.
Display device 3050 is, for example, LCDs, touch display screen etc..Input unit 3060 can for example include touching Touch screen, keyboard etc..User can pass through loudspeaker 3070 and the inputting/outputting voice information of microphone 3080.
Push server shown in Fig. 3 is only explanatory, and is never intended to the limitation present invention, its application or uses On the way.
In this embodiment, the memory 3020 is used for store instruction, and the instruction is in the electronic equipment 3000 Controlled during operation the processor 3010 perform described in above reference picture 1 be used for push the operation in the method gently applied.This Art personnel are it will be appreciated that though figure 3 illustrates multiple devices, and still, the present invention can only relate to portion therein Separating device, for example, processor 3010 and storage device 3020 etc..Technical staff can refer to according to presently disclosed conceptual design Order.How control processor is operated for instruction, and this is it is known in the art that therefore being not described in detail herein.
<Example>
Below, reference picture 4,5 illustrates an example according to the present invention.
Fig. 4 shows the schematic diagram for the example that can apply the network system according to one embodiment.Fig. 5 shows the example The schematic diagram of handling process in son.
As shown in figure 4, push server 4040 is connected by network 4010 with terminal device 4010,4020.The connection Can be wired connection or wireless connection etc..
As shown in figure 5, push server 4040 pushes light application to terminal device 4020.Those skilled in the art should manage Solution, although in this example, the technical scheme in above-described embodiment is realized in push server 4040, but it is also possible to The scheme is realized in other positions, for example, in terminal device etc..
First, push server 4040 obtains user profile from terminal device 4020.Push server 4040 can also be from Terminal device 4030 obtains user profile.Then, push server 4040 gently should based on what the user profile determined to be pushed With, and push light application to terminal device 4020.
For example, when user comes into bus station, can be based in user's history whether in the bus station taking public vapour Relation and user between car, the bus station and the conventional address of user (for example, home address, CompanyAddress or shop) pass through In the bus often taken at least one of information, determine user need " public transportation enquiry is gently applied " provide public transportation enquiry, The functions such as public transport fact, or when the merchandise news of determination user's needs " shopping information is gently applied " offer, shop business Between etc. function.Based on the determination, related light application is pushed to user.So, it is possible to reduce user checks station board or checked The time that map is wasted, so as to which that improves user goes out line efficiency.Alternatively, this can do shopping for user and provide facility, actively The shopping of user is guided, strengthens user experience.
For example, when user runs, it can be obtained and used based on the terminal device of mobile phone or wearable device etc. The movement state information at family.For example, the information such as the velocity of user, time, distance can be determined based on mobile phone.It can be based on Described information, determine the sports level of user.Sports level based on user recommends corresponding light application.If for example, user Velocity it is relatively slow, distance is shorter, the time is also shorter, it is determined that the sports level of the user is relatively low, so as to be user's push The light application related to asf motor.If the velocity of user is very fast, distance is longer, the time is also longer, it is determined that the use The sports level at family is higher, so as to push the light application related to professional motion for user.
Further, it is also possible to the body parameter of user is monitored, for example, the blood pressure of user, respiratory rate etc..Based on the body Parameter, it may be determined that whether user needs the light application related to exercise guidance.For example, pass through the parameter, it can be determined that User employs incorrect motion mode, for example, he exceeds his limit of sports record for a long time.In such a case, it is possible to push away Light application is sent, instructs user to use correct motion mode.
Furthermore, it is possible to obtain the consumption information of user, browse information.According to the consumption of user and browsed commodity, sentence The preference of disconnected user.For example, user often browses and buys the commodity related to women's shoes.In such a case, it is possible to user The push light application related to women's shoes.
For example, if user often downloads movies, the light application related to film comment or broadcasting can be pushed to user.
Further, it is also possible to obtain the friend information of user.For example, the good friend of user listens song.Due to user and Ta Good friend may have common hobby, therefore, the light application related to song can be pushed to user.
The present invention can be equipment, method and/or computer program product.Computer program product can include computer Readable storage medium storing program for executing, containing for making processor realize the computer-readable program instructions of various aspects of the invention.
Computer-readable recording medium can keep and store to perform the tangible of the instruction that uses of equipment by instruction Equipment.Computer-readable recording medium for example can be-- but be not limited to-- storage device electric, magnetic storage apparatus, optical storage Equipment, electromagnetism storage device, semiconductor memory apparatus or above-mentioned any appropriate combination.Computer-readable recording medium More specifically example (non exhaustive list) includes:Portable computer diskette, hard disk, random access memory (RAM), read-only deposit It is reservoir (ROM), erasable programmable read only memory (EPROM or flash memory), static RAM (SRAM), portable Compact disk read-only storage (CD-ROM), digital versatile disc (DVD), memory stick, floppy disk, mechanical coding equipment, for example thereon It is stored with punch card or groove internal projection structure and the above-mentioned any appropriate combination of instruction.Calculating used herein above Machine readable storage medium storing program for executing is not construed as instantaneous signal in itself, the electromagnetic wave of such as radio wave or other Free propagations, leads to Cross the electromagnetic wave (for example, the light pulse for passing through fiber optic cables) of waveguide or the propagation of other transmission mediums or transmitted by electric wire Electric signal.
Computer-readable program instructions as described herein can be downloaded to from computer-readable recording medium it is each calculate/ Processing equipment, or outer computer or outer is downloaded to by network, such as internet, LAN, wide area network and/or wireless network Portion's storage device.Network can include copper transmission cable, optical fiber is transmitted, is wirelessly transferred, router, fire wall, interchanger, gateway Computer and/or Edge Server.Adapter or network interface in each calculating/processing equipment receive from network to be counted Calculation machine readable program instructions, and the computer-readable program instructions are forwarded, for the meter being stored in each calculating/processing equipment In calculation machine readable storage medium storing program for executing.
For perform the computer program instructions that operate of the present invention can be assembly instruction, instruction set architecture (ISA) instruction, Machine instruction, machine-dependent instructions, microcode, firmware instructions, condition setup data or with one or more programming languages The source code or object code that any combination is write, programming language of the programming language including object-oriented-such as Smalltalk, C++ etc., and conventional procedural programming languages-such as " C " language or similar programming language.Computer Readable program instructions fully can on the user computer perform, partly perform on the user computer, be only as one Vertical software kit performs, part performs or completely in remote computer on the remote computer on the user computer for part Or performed on server.In the situation of remote computer is related to, remote computer can pass through network-bag of any kind LAN (LAN) or wide area network (WAN)-be connected to subscriber computer are included, or, it may be connected to outer computer (such as profit Pass through Internet connection with ISP).In certain embodiments, by using computer-readable program instructions Status information carry out personalized customization electronic circuit, such as PLD, field programmable gate array (FPGA) or can Programmed logic array (PLA) (PLA), the electronic circuit can perform computer-readable program instructions, so as to realize each side of the present invention Face.
Referring herein to method, apparatus (system) and computer program product according to embodiments of the present invention flow chart and/ Or block diagram describes various aspects of the invention.It should be appreciated that each square frame and flow chart of flow chart and/or block diagram and/ Or in block diagram each square frame combination, can be realized by computer-readable program instructions.
These computer-readable program instructions can be supplied to all-purpose computer, special-purpose computer or other programmable datas The processor of processing unit, so as to produce a kind of machine so that these instructions are passing through computer or other programmable datas During the computing device of processing unit, work(specified in one or more of implementation process figure and/or block diagram square frame is generated The device of energy/action.These computer-readable program instructions can also be stored in a computer-readable storage medium, these refer to Order causes computer, programmable data processing unit and/or other equipment to work in a specific way, so as to be stored with instruction Computer-readable medium then includes a manufacture, and it is included in one or more of implementation process figure and/or block diagram square frame The instruction of the various aspects of defined function/action.
Computer-readable program instructions can also be loaded into computer, other programmable data processing units or other In equipment so that series of operation steps is performed on computer, other programmable data processing units or miscellaneous equipment, with production Raw computer implemented process, so that performed on computer, other programmable data processing units or miscellaneous equipment Instruct function/action specified in one or more of implementation process figure and/or block diagram square frame.
Flow chart and block diagram in accompanying drawing show system, method and the computer journey of multiple embodiments according to the present invention Architectural framework in the cards, function and the operation of sequence product.At this point, each square frame in flow chart or block diagram can generation One module of table, program segment or a part for instruction, the module, program segment or a part for instruction include one or more use In the executable instruction of logic function as defined in realization.At some as the function of in the realization replaced, being marked in square frame Can be with different from the order marked in accompanying drawing generation.For example, two continuous square frames can essentially be held substantially in parallel OK, they can also be performed in the opposite order sometimes, and this is depending on involved function.It is also noted that block diagram and/or The combination of each square frame and block diagram in flow chart and/or the square frame in flow chart, function or dynamic as defined in performing can be used The special hardware based system made is realized, or can be realized with the combination of specialized hardware and computer instruction.It is right It is well known that, realized for those skilled in the art by hardware mode, realized by software mode and by software and It is all of equal value that the mode of combination of hardware, which is realized,.
It is described above various embodiments of the present invention, described above is exemplary, and non-exclusive, and It is not limited to disclosed each embodiment.In the case of without departing from the scope and spirit of illustrated each embodiment, for this skill Many modifications and changes will be apparent from for the those of ordinary skill in art field.The selection of term used herein, purport Best explaining the principle of each embodiment, practical application or to the technological improvement in market, or make the art its Its those of ordinary skill is understood that each embodiment disclosed herein.The scope of the present invention is defined by the appended claims.

Claims (11)

1. a kind of be used to push the method gently applied, wherein, light application is to be under the jurisdiction of locally applied application, and methods described Including:
Obtain the user profile related to user;And
Related light application is pushed to the user terminal of user based on user profile.
2. according to the method for claim 1, wherein, the user profile includes the information related to the behavior of user.
3. according to the method for claim 1, wherein, the user profile includes the current behavior and historical behavior with user Related information.
4. according to the method in claim 2 or 3, wherein, the behavior of the user includes embodying the position letter of user behavior Breath or the movement state information of user.
5. according to the method for claim 4, wherein, the user profile includes the User Status obtained from wearable device Information.
6. according to the method for claim 5, wherein, user state information includes the body parameter information of user.
7. according to the method for claim 1, wherein, the consumption information of the user profile including user, browse information and At least one information in download information.
8. according to the method for claim 1, wherein, the user profile includes the relevant information of the good friend of user.
9. a kind of be used to push the equipment gently applied, wherein, light application is to be under the jurisdiction of locally applied application, and the equipment Including:
For obtaining the device of the user profile related to user;And
For the device of related light application to be pushed to the user terminal of user based on user profile.
10. a kind of push server, including it is according to claim 9 be used to push the equipment gently applied, or be designed Into for perform described in any one in claim 1-8 be used for push the operation in the method gently applied.
11. a kind of push server, including memory and processor, wherein, the memory is used for store instruction, the instruction Control when the push server is run and be used for described in any one of the computing device in claim 1-8 Push the operation in the method gently applied.
CN201710835425.8A 2017-09-15 2017-09-15 Gently apply method for pushing, equipment and push server Pending CN107612994A (en)

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CN110891194A (en) * 2019-12-06 2020-03-17 北京小米移动软件有限公司 Comment information display method and device, terminal and storage medium
CN112131460A (en) * 2020-08-21 2020-12-25 英睿健康科技有限公司 Information pushing system, method and equipment

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CN108848122A (en) * 2018-05-10 2018-11-20 上海掌门科技有限公司 For pushed information, show the method and apparatus of information
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