CN107563811A - A kind of control method and control device based on navigation information releasing advertisements - Google Patents
A kind of control method and control device based on navigation information releasing advertisements Download PDFInfo
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- CN107563811A CN107563811A CN201710788782.3A CN201710788782A CN107563811A CN 107563811 A CN107563811 A CN 107563811A CN 201710788782 A CN201710788782 A CN 201710788782A CN 107563811 A CN107563811 A CN 107563811A
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Abstract
The present invention provides a kind of control method based on navigation information issuing advertisement information, and it is used in navigation information page promulgating advertisement information, including：A. the command information of user's input and the related information related to the command information are obtained；B. the advantageous information in the related information is screened；C. the advertising message is determined based on the advantageous information.The present invention is by obtaining the command information and the related information related to the command information that user inputs, and the advantageous information in the related information is screened by various ways, it is finally based on the advantageous information and determines the advertising message, realize interacting for accurate advertisement information between user and trade company, the purpose of doulbe-sides' victory is reached, and the mode of integration data is effectively combined, realize between user and trade company intuitively extra earning win-win, ensure the purpose of prestige.The present invention is easy to use, operation facility, has high commercial value.
Description
Technical field
The invention belongs to the navigation ad supplying system in geographical position, and the navigation of score accumulation can be carried out after advertisement pushing
Advertisement push system, especially a kind of control method and control device based on navigation information releasing advertisements.
Background technology
As the continuous development of society, the continuous progress in epoch, people are past from a place to another strange environment
Toward can use the digital map navigation in mobile terminal with navigation feature, people go in strange environment to work, have a dinner party, do shopping also or
Person, which plays, can all pass through the following steps, first, navigation of spreading out the map, position current location, then select the purpose to be gone
Ground, finally, by digital map navigation intelligent selection most preferably route scheme, and position the current location of people in real time, until to
Up to destination, navigation terminates.
In such a process, businessman provides one kind according to the characteristic of mobile terminal and realized according to user geographical position
Advertisement pushing platform, including：Server and connected terminal.Advertisement throwing is carried out according to the feature of mobile device holder
Pass, orient and deliver as a kind of information, can greatly improve the validity of advertisement.
In public, the displaying of advertisement can only be realized by traditional large-scale advertisement exhibiting device, and can not realized wide
The orientation of announcement is delivered, and can not adjust ad content in real time according to the change of commercial audience crowd, and in delivery process, it is past
User is invested toward using the mode extensively casted net, and purpose advertisement can not be invested accurately to the user needed, need not to other
The user of this category information brings great puzzlement, while reduces the prestige and profit of businessman.
And current, not a kind of control method and control device based on navigation information releasing advertisements.
The content of the invention
For technological deficiency existing for prior art, it is an object of the invention to provide one kind to be based on navigation information releasing advertisements
The control method of information, it is used in navigation information page promulgating advertisement information, including：
A. the command information of user's input and the related information related to the command information are obtained；
B. the advantageous information in the related information is screened；
C. the advertising message is determined based on the advantageous information.
Preferably, in the step a, the command information is address information, then the related information is believed for the address
Whole navigation merchant informations of corresponding region are ceased, all the navigation merchant information is marked in the navigation information.
Preferably, the advantageous information in the step b obtains as follows：
B1. all whole characteristic informations corresponding to the navigation merchant information are obtained and based on all characteristic informations pair
All the navigation merchant information is classified；
B2. determine that the characteristic information corresponding to the navigation merchant information comprising most quantity is believed as the advantage
Breath.
Preferably, the advantageous information in the step b obtains as follows：
History trip navigation informations of the b1 ' based on the user is in all execution flag use on the navigation merchant information
The step of family information；
B2 ' determine the characteristic information of the most navigation merchant information of mark user profile number as the advantage
Information.
Preferably, the step b also comprises the following steps：
The range information is simultaneously embedded into the advantageous information by the information that b3. drawn the line centered on the address information
In.
Preferably, the command information is merchant information, then the related information is whole corresponding to the merchant information
Navigation address information, all the navigation address informations are marked in the navigation information and delimited believes with the trade company
In region centered on breath.
Preferably, the advantageous information in the step b obtains as follows：
B4. corresponding all navigation merchant informations in all navigation address informations are obtained；
B5. obtain all special corresponding to characteristic information corresponding to the merchant information and all the navigation merchant information
Reference ceases；
B6. institute corresponding with the navigation merchant information that the merchant information matches is determined based on the characteristic information
Characteristic information is stated as the advantageous information.
Preferably, the advantageous information in the step b obtains as follows：
History trip navigation informations of the b4 ' based on the user is in all execution flag use in the navigation address information
The step of family information；
B5 ' determine the characteristic information of the most navigation address information of mark user profile number as the advantage
Information.
Preferably, the step c comprises the following steps：
C1. the trip mode of the user is determined；
C2. trip mode and the advantageous information based on the user determine the advertising message.
Preferably, following steps are performed after the step c：
H. the advertising message is issued based on the play instruction that the user sends.
Preferably, user integral data are included in accounts information corresponding to the user, are also performed such as after the step d
Lower step：
I. the total degree N for the play instruction that the user sends is counted and to user integral number corresponding to the user
Operated according to execution+N.
Preferably, also executed the following steps after the step e：
J. reproduction time M of the advertising message on the navigation information page is counted and to being used corresponding to the user
Integration data execution+M in family is operated.
Preferably, also executed the following steps after the step f：
K. the advertising message is associated with third party's merchant information, third party's merchant information includes third party trade company
Integration data simultaneously operates to the third party trade company integration data execution-M.
According to another aspect of the present invention, there is provided a kind of control device based on navigation information issuing advertisement information,
It is used in navigation information page promulgating advertisement information, including：
First acquisition device 1, it is used to obtain the command information of user's input and the pass related to the command information
Join information；
Screening plant 2, it is used to screen the advantageous information in the related information；
First determining device 3, it is used to determine the advertising message based on the advantageous information.
Preferably, the screening plant 2 includes：
Second acquisition device 201, it is used to obtain all whole characteristic informations and base corresponding to the navigation merchant information
All navigation merchant informations are classified in all characteristic informations；
Second determining device 202, it is used to determine the feature corresponding to the navigation merchant information comprising most quantity
Information is as the advantageous information.
Preferably, the screening plant 2 includes：
First labelling apparatus 203, it is used for the history trip navigation information based on the user in all navigation business
In the information of family the step of execution flag user profile；
3rd determining device 204, it is used for the spy for determining the most navigation merchant information of mark user profile number
Reference breath is used as the advantageous information.
Preferably, the screening plant 2 also includes：
Flush mounting 205, its information and range information is embedding of being used to centered on the address information drawing the line
Enter to the advantageous information.
Preferably, the screening plant 2 includes：
4th acquisition device 206, it is used to obtain corresponding all navigation trade company letter in all navigation address informations
Breath；
5th acquisition device 207, it is used to obtain characteristic information corresponding to the merchant information and all navigation
Whole characteristic informations corresponding to merchant information；
4th determining device 208, described in it is used to determining to match with the merchant information based on the characteristic information
The characteristic information corresponding to merchant information navigate as the advantageous information.
Preferably, the screening plant 2 includes:
Second labelling apparatus 209, it is used for the history trip navigation information based on the user on all navigation ground
In the information of location the step of execution flag user profile；
5th determining device 210, it is used for the spy for determining the most navigation address information of mark user profile number
Reference breath is used as the advantageous information.
Preferably, first determining device 3 includes：
6th determining device 31, it is used for the trip mode for determining the user；
7th determining device 32, its be used for trip mode based on the user and the advantageous information determine it is described wide
Accuse information.
Preferably, in addition to：
Distributing device 4, its play instruction for being used to send based on the user issue the advertising message.
Preferably, in addition to：
First statistic device 5, it is used to count the total degree N for the play instruction that the user sends and to the use
User integral data execution+N corresponding to family is operated.
Preferably, in addition to：
Second statistic device 6, it is used to count reproduction time M of the advertising message on the navigation information page simultaneously
User integral data execution+M corresponding to the user is operated.
Preferably, in addition to：
Associated apparatus 7, it is used to associate the advertising message with third party's merchant information, third party's merchant information
Operated comprising third party trade company integration data and to the third party trade company integration data execution-M.
The present invention is led to by obtaining the command information and the related information related to the command information that user inputs
The advantageous information crossed in the various ways screening related information, is finally based on the advantageous information and determines the advertisement
Information, interacting for accurate advertisement information between user and trade company is realized, has reached the purpose of doulbe-sides' victory, and effectively combine fraction
According to mode, realize between user and trade company intuitively extra earning win-win, ensure the purpose of prestige.The present invention is easy to use, behaviour
Facilitate, there is high commercial value.
Brief description of the drawings
The detailed description made by reading with reference to the following drawings to non-limiting example, further feature of the invention,
Objects and advantages will become more apparent upon：
Fig. 1 shows the embodiment of the present invention, a kind of controlling party based on navigation information issuing advertisement information
The idiographic flow schematic diagram of method；
Fig. 2 shows the first embodiment of the present invention, a kind of idiographic flow schematic diagram for obtaining advantageous information；
Fig. 3 shows the second embodiment of the present invention, a kind of idiographic flow schematic diagram for obtaining advantageous information；
Fig. 4 shows the third embodiment of the present invention, a kind of idiographic flow schematic diagram for obtaining advantageous information；
Fig. 5 shows the fourth embodiment of the present invention, a kind of idiographic flow schematic diagram for obtaining advantageous information；
Fig. 6 shows the fifth embodiment of the present invention, a kind of idiographic flow schematic diagram for obtaining advantageous information；
Fig. 7 shows the sixth embodiment of the present invention, a kind of control method based on navigation information issuing advertisement information
Idiographic flow schematic diagram；
Fig. 8 shows another embodiment of the present invention, a kind of based on navigation information issuing advertisement information
The module connection diagram of control device；And
Fig. 9 shows the seventh embodiment of the present invention, a kind of control device based on navigation information issuing advertisement information
Module connection diagram.
Embodiment
In order to preferably make technical scheme clearly show, the present invention is made below in conjunction with the accompanying drawings into one
Walk explanation.
Fig. 1 shows the embodiment of the present invention, a kind of controlling party based on navigation information issuing advertisement information
The idiographic flow schematic diagram of method, the present invention will realize the height of advertising message between user and trade company by the control method in Fig. 1
Effect precisely interaction, specifically, as shown in figure 1, comprising the following steps：
First, into step S101, the command information of user's input and the association related to the command information are obtained
Information, the command information of user's input are geographical location information or trade company's letter that user is inputted by mobile terminal
Breath, the related related information of the command information be the merchant information that is adapted with the geographical location information or with it is described
The geographical location information being adapted in merchant information regional extent, in a preferred embodiment, a certain user is mobile whole
A certain geographical location information or coordinate are inputted on end, this be occur after user has inputted it is a series of defeated on the user
The relative merchant information in address gone out, more specifically, user input Nanjing Road, and system preferably obtains the ground of Nanjing Road
Manage the merchant information near position and the Nanjing Road.
Then, into step S102, the advantageous information in the related information is screened, the advantageous information is in step
After a large amount of related informations are obtained after S101, preferential recommended related information, do in these embodiments that will be described below
It is further described through, will not be described here.
Finally, into step S103, the advertising message is determined based on the advantageous information, in such embodiments,
Advantageous information is screened from the related information, the relatively good trade company of public praise is as screened and recommends user, finally by public praise ratio
The advertisement pushing of preferable trade company is to user, and in other examples, can also be by trade company that user is commonly used, preference
Using the product of a certain classification as advantageous information, for example, a certain user is described based on navigation information issue by being used for multiple times
The system of advertisement, and go to buy the shop of clothes commonly using mobile terminal, and love eats Japanese food, then in the advantageous information
In, preferably using sell clothes shop and Japanese food as preferable suggested design.
Fig. 2 shows the first embodiment of the present invention, a kind of idiographic flow schematic diagram for obtaining advantageous information, this area
Technical staff understands, the command information in the step S102, can be divided into two ways, first, the command information is
Address information, then the related information is whole navigation merchant informations of the address information corresponding region, all navigation
Merchant information is marked in the navigation information, as the first embodiment of the present invention, is specifically comprised the following steps：
First, into step S201, all whole characteristic informations corresponding to the navigation merchant information are obtained and based on complete
Characteristic information described in portion is classified to all navigation merchant informations.
In a preferred embodiment, a certain user can obtain institute by mobile terminal input position information after input
All merchant informations of positional information are stated, herein can will be all in order to more easily provide the user this place advantageous information
Merchant information is classified.Such as：The navigation merchant information includes non-defective unit shop, McDonald, KFC, Nike, A Di
Up to this etc., all merchant informations can be divided into the classifications such as food, clothes, theater entertainment, articles for daily use.
And then, into step S202, it is determined that the feature letter corresponding to the navigation merchant information comprising most quantity
Breath is used as the advantageous information, in a preferred embodiment, the embodiment with reference to described in step S201, such as：It is described to lead
Carrier family information includes non-defective unit shop, McDonald, KFC, Nike, Adidas etc., can be by all merchant informations
It is divided into the classifications such as food, clothes, theater entertainment, articles for daily use, the characteristic information is the classification of navigation trade company, further
Ground, the characteristic information are food or clothes etc., and in other examples, the characteristic information can also be further
Ground refines, and the characteristic information is the small classification of food, for example, Chinese meal, western-style food, cooking etc., and in a special change
In example, the characteristic information is non-defective unit shop, and McDonald, KFC, Nike, Adidas, this does not affect the tool of the present invention
Body embodiment, will not be described here.
Finally, into step S203, the information that drawn the line centered on the address information is simultaneously embedding by the range information
Enter into the advantageous information, with reference to step S202, in a preferred embodiment, certain user have input business on navigation
Family information, such as：Non-defective unit shop, this is the shop that all about non-defective unit shop can be shown in navigation system, and at this moment user will
Determine the scope in non-defective unit shop shop oneself to be gone, when user by address information input for mole city when, can with mole
Have an area of non-defective unit shop shop all in 1 kilometer centered on city, can be selected for user, and in other examples,
The center circumference scope is not only 1 kilometer of scope, and user can select wide range, and this does not affect tool of the present invention
Body embodiment, will not be described here.
Fig. 3 shows the second embodiment of the present invention, a kind of idiographic flow schematic diagram for obtaining advantageous information, the present invention
Method by obtaining advantageous information in Fig. 3 realizes the technical scheme for the Business Information that user selects oneself to want to know about, section
About user time, specifically, as shown in figure 3, comprise the following steps：
First, into step S301, the history based on the user goes on a journey navigation information in the navigation trade company described in whole
In information the step of execution flag user profile, all history trip records of user are as made into a conclusion, by user
The navigation address information of input does a statistics, the merchant type for then marking user to go on all merchant informations,
In one preferred embodiment, the record of certain user trip includes, X areas, the geographical position such as Y areas and Z areas, further, then
Merchant information in these geographical position is all set out, such as：Startbuck, McDonald, Nike or apple shop, according to
History trip navigation record, if user have input Startbuck on the navigation system, at this moment navigation system will be in this family of Startbuck
The information flag of user is got in trade company, in order to which system is counted.By user profile if other trade company that user goes
For mark in other trade company, this does not affect specific embodiments of the present invention.
Step S302 is proceeded immediately to, it is determined that the feature letter of the navigation merchant information of mark user profile number at most
Breath is used as advantageous information, and with reference to step S202, in a preferred embodiment, the trade company that the number of certain user's mark is most believes
Cease for foodstuff trade company, the merchant information of recommendation that at this moment can be preferential on food, further, the characteristic information
As food.The characteristic information can also be refined further, and the characteristic information is the small classification of food, at this moment navigation system
The preferential other trade company of recommendation foodstuff of system meeting, if user is more likely to the other small type such as drink of foodstuff, at this moment navigation is
System can more specifically be recommended for example：Startbuck, COCO milk tea etc., and in other examples, the characteristic information may be used also
Think clothes, amusement etc., this does not affect specific embodiments of the present invention, will not be described here.
Finally, into step S301, drawn the line the information and range information is embedding using the address information as red heart
Enter into the advantageous information, with reference to step S203, in a preferred embodiment, the business of the most numbers of mark of certain user
Family information is food classification, and user's mark number it is most for more specifically name of firm, such as non-defective unit paving in food classification
When address information input be X areas by sub- shop, user, then it can select to have an area of non-defective unit shop shop all in 1 kilometer centered on X areas
Paving, is selected for user.In such embodiments, the scope that scope is not only 1 kilometer, Yong Huke are had an area of in the center
To select wider scope, this does not affect specific embodiments of the present invention, will not be described here.
Fig. 4 shows the third embodiment of the present invention, a kind of idiographic flow schematic diagram for obtaining advantageous information, specific step
It is rapid as follows：
First, into step S401, corresponding all navigation merchant informations in all navigation address informations are obtained,
In one preferred embodiment, user input instruction information, such as the command information of user's input is non-defective unit shop, navigation system
On can show the non-defective unit shop information of neighbouring whole, in addition user will also be appreciated that trade company's letter all in address information
Breath.
And then, into step 402, characteristic information corresponding to the merchant information and all the navigation trade company are obtained
Whole characteristic informations corresponding to information, in a preferred embodiment, certain user have input certain in this geographical position of X areas
Merchant information, such as non-defective unit shop, at this moment characteristic information corresponding to non-defective unit shop can be food classification by system, refer to here
Step S202, will not be described here, and further, be mentioned in above-mentioned steps S401 after user inputs address, navigation system
System can show periphery trade company, and these merchant informations are sorted out respectively.In another change case, certain user is positioned at X areas, periphery
Merchant information have non-defective unit shop, Nike, movie theatre etc. information, system can sort out this one by one, and non-defective unit shop corresponds to food, resistance to
Gram corresponding clothes, movie theatre is corresponding to entertain, and further, the characteristic information be clothes, amusement etc., and this is all without having influence on originally
The specific embodiment of invention, will not be described here.
Finally, into step S403, the navigation for determining to match with the merchant information based on the characteristic information
The characteristic information is as the advantageous information corresponding to merchant information.It will be appreciated by those skilled in the art that this step is to exclude to use
Trade company's characteristic information that remaining of family after input instruction information does not associate.In a preferred embodiment, user is defeated first
Enter command information non-defective unit shop, it may appear that 3, all shops in periphery (A.B.C) address, user click on location A, A now occur
All merchant informations in position, but the characteristic information of command information that user is inputted is food, clicks on the non-defective unit of location A herein
Shop shop, while all food classification shops in addition to non-defective unit shop occur, but the shop of other classifications will not
Appear in again in navigation system.
Fig. 5 shows the fourth embodiment of the present invention, it is a kind of obtain advantageous information idiographic flow schematic diagram it is specific
It is as follows：
First, into step S501, the history trip navigation information based on the user is in all navigation address letters
The step of execution flag user profile is it will be appreciated by those skilled in the art that this step is mainly used in marking user to use navigation on breath
The particular location of system navigation.Preferably, certain user was gone on a journey 10 times using navigation system in city A, now navigation system meeting
The particular geographic location of 10 trips of user is marked on all addresses in A cities.The trip number and trip city are not
Specific embodiments of the present invention can be influenceed, will not be described here.
Then, into step S502, it is determined that the feature letter of the navigation address information of mark user profile number at most
Breath is used as the advantageous information.It will be appreciated by those skilled in the art that navigation system can be with the geographical position of labeled at most user profile
Put, user is recommended to regard priority address.In a preferred embodiment, certain user goes to work in A geographical position, working day
Location navigation is carried out using navigation system, most number user profile are now marked on A geographical position, the A addresses are
To recommend the first choice of user, as described advantageous information.
Fig. 6 shows the fifth embodiment of the present invention, a kind of idiographic flow schematic diagram for obtaining advantageous information, specific reality
It is as follows to apply scheme：
First, into step S1031, it is determined that the trip mode of shown user, it will be appreciated by those skilled in the art that the step
It is to understand the conventional trip mode of user, to recommend optimal navigation information, in a preferred embodiment, certain is used
The basic trip mode at family is：Walking, public transport, self-driving, in such embodiments, can according to the trip mode of user come
Determine that recommended advantageous information, such as user use walking trip, then can recommend centered on user's current address information
Merchant information is that advantageous information recommends user in the range of 1KM, similarly public transport, and the trip mode such as self-driving can similarly recommend advantage
Merchant information to user select and refer to, so be necessary here determine user trip mode.
Then, into step S1032, trip mode and the advantageous information based on the user determine the advertisement
Information, in a preferred embodiment, the trip mode of user is walking, and navigation system will preferably recommended user A
Position is managed, while the system based on navigation information releasing advertisements can recommend the advantage merchant information of location A, example for user
Such as, the relatively good merchant information of location A public praise is recommended as advantageous information, finally by the advertisement pushing of the merchant information to use
Family.
Fig. 7 shows the sixth embodiment of the present invention, a kind of control method based on navigation information issuing advertisement information
Idiographic flow schematic diagram.
It will be appreciated by those skilled in the art that step S601 to step S603 in Fig. 7, step S101 in Fig. 1, step
Make and explaining in detail in embodiment preferably in S102 and step S103, will not be described here.
And then, into step S604, the advertising message is issued based on the play instruction that the user sends.At one
In preferred embodiment, user A has received the advertisement of retail shop in navigation information delivery system, but some retail shops are sent out
The advertisement gone out needs user to be played after clicking on, and in such embodiments, user is issued by the navigation information
System issue needs to find the advertisement of a certain item, and retail shop gets the need of the user by the navigation information delivery system
Ask, and feedback is provided based on the demand.
After execution of step S604, into step S605, the total secondary of the play instruction that the user sends is counted
Number N simultaneously operates to user integral data execution+N corresponding to the user.In a preferred embodiment, used in user
Navigation information releasing advertisements system has corresponding account and account integration, as long as user plays advertisement after clicking on, then user
Account integration can increase therewith, account integration be the quantity played according to user come increased, such as：User has played certain family
The advertisement of trade company once, then adds 1 point.In such embodiments, the more businessman of advertisement can be because the different advertisements played
Number is more and integration is higher, and more specifically, the integration can increase the prestige degree of retail shop, can also be used for exchanging prize
Product.In above-described embodiment plus 1 point or add more points, the application of the meaning representated by the integration and the integration belongs to
Technical means commonly used by such a person skilled in the art, these do not affect specific embodiments of the present invention, will not be described here.
Then, into step S606, reproduction time M of the advertising message on the navigation information page and right is counted
User integral data execution+M corresponding to the user is operated.In such embodiments, will be according to user in navigation information system
Time of advertisement is played on system to increase integration, time of broadcasting more at most integrates more, such as certain user is in the navigation letter
It is 20 minutes to cease the reproduction time M on the page, then correspondingly user integral data corresponding to the user are performed with+20 points of behaviour
Make, will not be described here.
Finally, into step S607, it is used to associate the advertising message with third party's merchant information, the third party
Merchant information includes third party trade company integration data and the third party trade company integration data execution-M is operated.Art technology
Personnel understand, by being associated to third party's merchant information, with reference to above-mentioned steps S606, and integration M that counting user adds,
The operation divided accordingly in the account integration-M of third party trade company.Preferably, user broadcasts in navigation information releasing advertisements system
The advertisement for putting non-defective unit shop is 10 minutes, then the account integration of user plus 10 points, and account integration in corresponding non-defective unit shop subtracts 10 point,
Further, the time played in the above-described embodiments is not limited only to 10 minutes, and the calculating of the reproduction time
Unit is not limited only to minute, can also be the second, and this is not superfluous herein all without specific embodiments of the present invention are influenceed
State.
Fig. 8 shows another embodiment of the present invention, a kind of based on navigation information issuing advertisement information
The module connection diagram of control device, specifically includes, the first acquisition device 1, screening plant, the first determining device 3, the
Two acquisition device 201, the second determining device 202, the first labelling apparatus 203, the 3rd determining device 204, flush mounting 205, the
Four acquisition device 206, the 5th acquisition device 207, the 4th determining device 208, the second labelling apparatus 209, the 5th determining device
210, the 6th determining device 31, the 7th determining device 32.
It will be appreciated by those skilled in the art that first acquisition device 1 is used to realize the command information for obtaining user's input, i.e.,
The geographical location information or merchant information inputted for user by mobile terminal, so as to which the instruction inputted to obtain user is believed
Caused related information after breath, for example, user input location A, this navigation system simultaneously obtain all trade companies in A addresses information or
Person user inputs B trade companies, and now navigation system can provide other merchant informations on B merchant types.
Further, the screening plant is that the trade company understood according to related information more accurately to retain user to want believes
Breath.
Further, the advantageous information and merchant information that first determining device 3 selects according to user, to determine to send out
The device of cloth merchant advertisements.
Further, in a preferred embodiment, screening plant includes the second acquisition device 201, and second determines
Device 202, the second acquisition device 201 be used for obtain all merchant informations corresponding to characteristic information, characteristic information is divided
Class, such as：Merchant information can be divided into food, clothes, medical treatment, amusement etc. type, characteristic information here is exactly trade company
Classification.Second determining device 202 counts the quantity of the trade company of each classification according to the classification of trade company, so that it is determined that most
Trade company's classification of trade company's quantity is used as advantageous information and recommends user.By classification of second acquisition device 201 to trade company with
And second determining device 202 to the statistics of every class trade company quantity, so as to reach the determination to advantageous information, more conducively user more
Get information about the advantage merchant type in somewhere.
In another preferred embodiment, the screening plant further comprises first labelling apparatus 203, and described
One labelling apparatus 203, realize the function that user profile is marked on merchant information.The screening plant also includes the 3rd and determines to fill
Put 204, the 3rd determining device 204 is used to determine to marked the most merchant information of user profile, so as to by marker number
Characteristic information (classification) recommends user corresponding to most merchant informations.Further, in such embodiments, Yong Huli
History trip navigation information has 10 times, wherein the destination of 6 marks is Startbuck, then can be stayed on this merchant information of Startbuck
The information of lower 6 users.Further, Startbuck can be divided into food classification, then when user goes on a journey herein, navigation information
Releasing advertisements system can the preferred other merchant information of foodstuff recommend user.It can determine user's by above-mentioned control device
The merchant type being more likely to, always advantage merchant type is preferably recommended in user.
Further, screening plant further comprises flush mounting 205, and the main purpose of flush mounting 205 is described
Drawn the line centered on address information, in a preferred embodiment, user has been received that navigation information releasing advertisements
System provides the advantage that information, such as user's advantageous information is A shops, and user has searched N number of A shops in B cities, at this moment used
Family can determine A1 shops in B1 positions, and B1 positions are the positions nearest from user, then delimit model centered on B1 positions
Enclose, then this scope just includes advantageous information for a user, in navigation selection afterwards, user can be allowed preferential
Select this scope.
In another preferred embodiment, the screening plant further comprises the 4th acquisition device 206, and the 5th obtains dress
The 207, and the 4th determining device 208 is put, the 4th acquisition device 208 is complete in all navigation address informations for obtaining
Navigate merchant information in portion, such as：The acquisition device can obtain corresponding all wholes in all address informations in a cities and lead
Carrier family b data.And then, these data are yet further handled in detail based on the 5th acquisition device, will be all
Navigation merchant information data classified, such as：All navigation merchant informations are divided into food, medical treatment, amusement etc., most
Determine that user wants to know about merchant type by the 4th determining device 208 afterwards, believe this merchant type as advantage
Breath recommends user.
In another preferred embodiment, it is true that the screening plant further comprises the second labelling apparatus 209 and the 5th
Determine device 210.The function of second labelling apparatus is the navigation address that counting user was gone on a journey on the navigation system, then
Upper user profile, the purpose for so facilitating counting user to go on a journey are marked on the boat address that user was gone again.Described 5th determines
The characteristic information of its navigation address information for being used to determine to mark user profile number most of device 210 is as the advantage
Information, in a preferred embodiment, the purpose that certain user goes on a journey every time can be gone window-shopping, have a meal or see a film, but
It is the mark by this system, determines that the number that user goes out to navigate every time in cinema is most, then go through according to user
The trip record of history can will entertain the trade company preferential recommendation user of classification.
And in another preferred embodiment, it is true that first determining device includes the 6th determining device 31 and the 7th
Determine device 32, the 6th determining device 31, it is used for the trip mode for determining the user；7th determining device 32, it is used for base
The advertising message is determined in the trip mode of the user and the advantageous information.The 6th determining device purpose is used for
Confirm user's trip mode.7th determining device be by determine trip mode come and advantageous information determine to push
The advertising message.Specifically, the preferred embodiment shown in step S1031 is may be referred to, will not be described here.
Fig. 9 shows the seventh embodiment of the present invention, a kind of control device based on navigation information issuing advertisement information
Module connection diagram, specifically include the first acquisition device 1, screening plant, the first determining device 3, the second acquisition device
201, the second determining device 202, the first labelling apparatus 203, the 3rd determining device 204, flush mounting 205, the 4th acquisition device
206, the 5th acquisition device 207, the 4th determining device 208, the second labelling apparatus 209, the 5th determining device 210, the 6th determines
Device 31, the 7th determining device 32, distributing device 4, the first statistic device 5, the second statistic device 6, associated apparatus 7.With reference to figure 8
In the preferred embodiment that shows, the control device includes distributing device 4, and main purpose is to allow user successfully to click on business
Family informative advertising, always reach the effect for playing advertisement.
Further, the control device includes the first statistic device 5, and first statistic device is to be used to count to use
Family can count integration by the number of navigation information releasing advertisements system plays merchant advertisement according to the number of broadcasting
System.
Further, the control device further comprises the second statistic device 6, and second statistic device is to be used to count
User can count long-pending by time of navigation information releasing advertisements system plays merchant advertisement according to the time of broadcasting
The system divided.
Further, the control device also includes associated apparatus 7, and the associated apparatus is used to change user account integration
With the device of corresponding third party's merchant account integration.Preferably, user plays the A retail shop advertisement M seconds, then user account integration increases
Add M points, corresponding third party's merchant account integration subtracts M points.
The specific embodiment of the present invention is described above.It is to be appreciated that the invention is not limited in above-mentioned
Particular implementation, those skilled in the art can make various deformations or amendments within the scope of the claims, this not shadow
Ring the substantive content of the present invention.
Claims (24)
1. a kind of control method based on navigation information issuing advertisement information, it is used to believe in navigation information page promulgating advertisement
Breath, it is characterised in that including：
A. the command information of user's input and the related information related to the command information are obtained；
B. the advantageous information in the related information is screened；
C. the advertising message is determined based on the advantageous information.
2. control method according to claim 1, it is characterised in that in the step a, the command information is believed for address
Breath, then the related information is whole navigation merchant informations of the address information corresponding region, and all the navigation trade company believes
Breath is marked in the navigation information.
3. control method according to claim 2, it is characterised in that the advantageous information in the step b by walking as follows
It is rapid to obtain：
B1. all whole characteristic informations corresponding to the navigation merchant information are obtained and based on all characteristic informations to whole
The navigation merchant information is classified；
B2. determine the characteristic information corresponding to the navigation merchant information comprising most quantity as the advantageous information.
4. control method according to claim 2, it is characterised in that the advantageous information in the step b by walking as follows
It is rapid to obtain：
History trip navigation informations of the b1 ' based on the user is in all execution flag user letters on the navigation merchant information
The step of breath；
B2 ' determine the characteristic information of the most navigation merchant information of mark user profile number as the advantageous information.
5. the control method according to claim 3 or 4, it is characterised in that the step b also comprises the following steps：
The range information is simultaneously embedded into the advantageous information by the information that b3. drawn the line centered on the address information.
6. control method according to claim 1, it is characterised in that the command information is merchant information, then the pass
Connection information is address information of all being navigated corresponding to the merchant information, and all the navigation address information is marked on described lead
In boat information and delimited in the region centered on the merchant information.
7. control method according to claim 6, it is characterised in that the advantageous information in the step b by walking as follows
It is rapid to obtain：
B4. corresponding all navigation merchant informations in all navigation address informations are obtained；
B5. whole feature letters corresponding to characteristic information corresponding to the merchant information and all the navigation merchant information are obtained
Breath；
B6. the spy corresponding with the navigation merchant information that the merchant information matches is determined based on the characteristic information
Reference breath is used as the advantageous information.
8. control method according to claim 6, it is characterised in that the advantageous information in the step b by walking as follows
It is rapid to obtain：
History trip navigation informations of the b4 ' based on the user is in all execution flag user letters in the navigation address information
The step of breath；
B5 ' determine the characteristic information of the most navigation address information of mark user profile number as the advantageous information.
9. control method according to any one of claim 1 to 8, it is characterised in that the step c includes following step
Suddenly：
C1. the trip mode of the user is determined；
C2. trip mode and the advantageous information based on the user determine the advertising message.
10. control method according to any one of claim 1 to 9, it is characterised in that performed such as after the step c
Lower step：
D. the advertising message is issued based on the play instruction that the user sends.
11. control method according to claim 10, it is characterised in that use is included in accounts information corresponding to the user
Family integration data, the step d are also executed the following steps afterwards：
E. count the total degree N for the play instruction that the user sends and user integral data corresponding to the user are held
Row+N operations.
12. control method according to claim 11, it is characterised in that also executed the following steps after the step e：
F. count reproduction time M of the advertising message on the navigation information page and user corresponding to the user is accumulated
Divided data execution+M is operated.
13. control method according to claim 12, it is characterised in that also executed the following steps after the step f：
G. the advertising message is associated with third party's merchant information, third party's merchant information integrates comprising third party trade company
Data simultaneously operate to the third party trade company integration data execution-M.
14. a kind of control device based on navigation information issuing advertisement information, it is used in navigation information page promulgating advertisement
Information, it is characterised in that including：
First acquisition device (1), it is used to obtain the command information of user's input and the association related to the command information
Information；
Screening plant (2), it is used to screen the advantageous information in the related information；
First determining device (3), it is used to determine the advertising message based on the advantageous information.
15. control device according to claim 14, it is characterised in that the screening plant (2) includes：
Second acquisition device (201), it is used to obtain all whole characteristic informations corresponding to the navigation merchant information and is based on
All the characteristic information is classified to all navigation merchant informations；
Second determining device (202), it is used to determine the feature letter corresponding to the navigation merchant information comprising most quantity
Breath is used as the advantageous information.
16. control device according to claim 14, it is characterised in that the screening plant (2) includes：
First labelling apparatus (203), it is used for the history trip navigation information based on the user in all navigation trade companies
In information the step of execution flag user profile；
3rd determining device (204), it is used for the feature for determining the most navigation merchant information of mark user profile number
Information is as the advantageous information.
17. the control device according to claim 15 or 16, it is characterised in that the screening plant (2) also includes：
Flush mounting (205), it, which is used to centered on the address information drawing the line, information and is embedded in the range information
To the advantageous information.
18. control device according to claim 14, it is characterised in that the screening plant (2) includes：
4th acquisition device (206), it is used to obtain corresponding all navigation merchant informations in all navigation address informations；
5th acquisition device (207), it is used to obtain characteristic information corresponding to the merchant information and all the navigation business
Whole characteristic informations corresponding to the information of family；
4th determining device (208), its be used for based on the characteristic information determine with the merchant information match described in lead
The characteristic information corresponding to merchant information navigate as the advantageous information.
19. control device according to claim 14, it is characterised in that the screening plant (2) includes:
Second labelling apparatus (209), it is used for the history trip navigation information based on the user in all navigation addresses
In information the step of execution flag user profile；
5th determining device (210), it is used for the feature for determining the most navigation address information of mark user profile number
Information is as the advantageous information.
20. control device according to claim 14, it is characterised in that first determining device (3) includes：
6th determining device (31), it is used for the trip mode for determining the user；
7th determining device (32), it is used for trip mode based on the user and the advantageous information determines the advertisement
Information.
21. the control device according to any one of claim 14 to 21, it is characterised in that also include：
Distributing device (4), its play instruction for being used to send based on the user issue the advertising message.
22. control device according to claim 21, it is characterised in that also include：
First statistic device (5), it is used to count the total degree N for the play instruction that the user sends and to the user
Corresponding user integral data execution+N operations.
23. control device according to claim 1, it is characterised in that also include：
Second statistic device (6), it is used to counting reproduction time M of the advertising message on the navigation information page and right
User integral data execution+M corresponding to the user is operated.
24. control device according to claim 1, it is characterised in that also include：
Associated apparatus (7), it is used to associate the advertising message with third party's merchant information, third party's merchant information bag
The integration data of trade company containing third party simultaneously operates to the third party trade company integration data execution-M.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710788782.3A CN107563811A (en) | 2017-09-05 | 2017-09-05 | A kind of control method and control device based on navigation information releasing advertisements |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710788782.3A CN107563811A (en) | 2017-09-05 | 2017-09-05 | A kind of control method and control device based on navigation information releasing advertisements |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN107563811A true CN107563811A (en) | 2018-01-09 |
Family
ID=60977975
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| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201710788782.3A Pending CN107563811A (en) | 2017-09-05 | 2017-09-05 | A kind of control method and control device based on navigation information releasing advertisements |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN108647989A (en) * | 2018-03-30 | 2018-10-12 | 斑马网络技术有限公司 | Game interactive platform, vehicle game interactive system and method |
| CN112862518A (en) * | 2021-01-19 | 2021-05-28 | 福建诺诚数字科技有限公司 | Advertisement pushing method and system based on real-time position of client |
| CN112862517A (en) * | 2021-01-19 | 2021-05-28 | 福建诺诚数字科技有限公司 | Advertisement pushing method and system based on real-time position and habit of client |
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| CN106296261A (en) * | 2016-07-22 | 2017-01-04 | 唐翔 | A kind of advertising information release method, delivery system and service platform |
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| CN101534315A (en) * | 2008-03-14 | 2009-09-16 | 深圳市莱科电子技术有限公司 | Advertising information issuing system combined with positioning navigation |
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Application publication date: 20180109 |