CN107529142B - Service pushing method and mobile terminal - Google Patents
Service pushing method and mobile terminal Download PDFInfo
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- CN107529142B CN107529142B CN201710841628.8A CN201710841628A CN107529142B CN 107529142 B CN107529142 B CN 107529142B CN 201710841628 A CN201710841628 A CN 201710841628A CN 107529142 B CN107529142 B CN 107529142B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/52—Network services specially adapted for the location of the user terminal
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/02—Services making use of location information
- H04W4/021—Services related to particular areas, e.g. point of interest [POI] services, venue services or geofences
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Abstract
The invention provides a service pushing method and a mobile terminal, and relates to the technical field of communication. The method comprises the following steps: detecting a real-time geographic location of the mobile terminal; when the real-time geographic position information is located in a preset area corresponding to a preset geographic fence, triggering a message push server of a service providing point corresponding to the preset geographic fence, and sending a push message to the mobile terminal; the preset geographic fence is set based on terminal data information of the mobile terminal and merchant configuration service information; the push message is set by the service providing point according to the push requirement in the message push server. The technical problems that the service experience of the user is not high due to the fact that the existing service push type is limited and the correlation with the user requirement is not large are solved. The method and the device have the advantages that the preset geographic fence can be set according to the terminal data information and the merchant configuration service information, so that the service push types and the degree related to the user requirements are increased.
Description
Technical Field
The present invention relates to the field of communications technologies, and in particular, to a service push method, a mobile terminal, and a computer-readable storage medium.
Background
The trip is an essential part in the life of people. Based on travel and geographic location, the mobile terminal may provide a variety of services to the user. For example, when the user arrives at a specific shopping mall, the user may be recommended food, movies, etc. in the shopping mall, and when the user arrives at a new city, the user may be informed of local weather information. One important technique used in this is the geo-fencing technique. Geofencing is the setting of a particular area into a point of interest, triggering a condition upon detecting a user entering the area, and providing services to the user based on the current area.
The area range corresponding to the existing geo-fence is usually a large mall, and the provided services are generally consumption services such as catering and movies, so the existing geo-fence-based services are very limited. Moreover, the push service provided based on the geo-fence generally has a large correlation with the types of merchants in the shopping mall, the activities of the merchants and the like, but has a small correlation with the interests of the user and the needs of the user, so that the service experience of the user is not high.
Disclosure of Invention
In order to solve the problem that the service experience of a user is not high due to the fact that the existing service push type is limited and the correlation with the user requirement is not large, the embodiment of the invention provides a service push method and a mobile terminal.
In order to solve the technical problem, the invention is realized as follows: a service push method, comprising:
detecting a real-time geographic location of the mobile terminal;
when the real-time geographic position information is located in a preset area corresponding to a preset geographic fence, triggering a message push server of a service providing point corresponding to the preset geographic fence, and sending a push message to the mobile terminal; the preset geographic fence is set based on terminal data information of the mobile terminal and merchant configuration service information.
An embodiment of the present invention further provides a mobile terminal, including:
the real-time geographic position detection module is used for detecting the real-time geographic position of the mobile terminal;
the service pushing module is used for triggering a message pushing server of a service providing point corresponding to a preset geographic fence and sending a pushing message to the mobile terminal when the real-time geographic position information is located in a preset area corresponding to the preset geographic fence; the preset geographic fence is set based on terminal data information of the mobile terminal and merchant configuration service information.
An embodiment of the present invention further provides a mobile terminal, including: memory, a processor and a computer program stored on the memory and executable on the processor, the computer program, when executed by the processor, implementing the steps of the service push method as described above.
Embodiments of the present invention further provide a computer-readable storage medium, on which a computer program is stored, where the computer program, when executed by a processor, implements the steps of the service push method as described above.
In the embodiment of the invention, the real-time geographic position of the mobile terminal is detected; when the real-time geographic position information is located in a preset area corresponding to a preset geographic fence, triggering a message push server of a service providing point corresponding to the preset geographic fence, and sending a push message to the mobile terminal; the preset geographic fence is set based on terminal data information of the mobile terminal and merchant configuration service information. The preset geographic fence can be set according to the terminal data information and the merchant configuration service information, so that the service push types and the degree of correlation with user requirements are increased.
The foregoing description is only an overview of the technical solutions of the present invention, and the embodiments of the present invention are described below in order to make the technical means of the present invention more clearly understood and to make the above and other objects, features, and advantages of the present invention more clearly understandable.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the drawings used in the description of the embodiments of the present invention will be briefly introduced below, and it is obvious that the drawings in the following description are only some embodiments of the present invention, and it is obvious for those skilled in the art that other drawings can be obtained based on these drawings without inventive labor.
Fig. 1 is a flowchart illustrating steps of a service push method according to a first embodiment of the present invention;
fig. 2 is a flowchart illustrating steps of a service push method according to a second embodiment of the present invention;
fig. 3 is a schematic structural diagram of a mobile terminal according to a third embodiment of the present invention;
fig. 4 is a schematic structural diagram of a mobile terminal in a fourth embodiment of the present invention;
fig. 5 is a block diagram of a mobile terminal according to a fifth embodiment of the present invention;
fig. 6 is a schematic structural diagram of a mobile terminal in a sixth embodiment of the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are some, not all, embodiments of the present invention. It should be understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
In the embodiment of the present invention, the mobile terminal includes, but is not limited to, a mobile terminal such as a mobile phone, a tablet computer, a notebook computer, a palm computer, a navigation device, a wearable device, a smart band, a pedometer, and the like.
Example one
The service push method provided by the embodiment of the invention is described in detail.
Referring to fig. 1, a flowchart illustrating steps of a service push method according to an embodiment of the present invention is shown.
As mentioned above, the solution of the present application is to send push messages to mobile terminals inside a Geo-fence, and Geo-fencing is a new application of LBS, namely, a virtual fence is used to enclose a virtual geographic boundary. Mobile terminals, such as cell phones, may receive automatic notifications and alerts, etc., when the mobile terminal enters, leaves, or is active within a particular geographic area. Therefore, in the embodiment of the present application, it is necessary to acquire and detect real-time geographic location information of a mobile terminal, and send a push message to the mobile terminal when the mobile terminal is in a geofence. Specifically, in the embodiment of the present application, any available method or device may be used to acquire and detect the real-time geographic location of the mobile terminal, which is not limited in the embodiment of the present application. For example, real-time geographic location information of the mobile terminal may be obtained based on a positioning system, and so on.
As mentioned above, the push message within the preset geo-fence may be received only when the mobile terminal enters the preset geo-fence. Therefore, in this embodiment of the application, when the geographic location information of the mobile terminal is located in the preset area corresponding to the preset geo-fence, the message push server of the service providing point corresponding to the preset geo-fence may be triggered to send a push message to the mobile terminal. The message push server of the service providing point may include, but is not limited to, a server configured to send the push message and configured to each service providing point that needs to send the push message, for example, a mobile terminal configured to send the push message and configured to a service providing point such as an after-sales service point, a merchant store, and the like, a cloud server, and the like. The push message can be set and obtained by the corresponding service providing point in the corresponding message push server according to the push requirement of the corresponding service providing point. For example, for a certain merchant store, it may set, according to its own push demand, a push message that satisfies its push demand in a message push server used by the merchant store to send the push message. The push message may include, but is not limited to, a short message, a letter, a mail, information inside an application program, and the like.
Moreover, in the embodiment of the present application, in order to send push messages required by users of mobile terminals to each mobile terminal according to the user requirements of the users of the mobile terminals, a preset geo-fence of the mobile terminal may be set based on terminal data information of the mobile terminal. Meanwhile, in order to facilitate a merchant to customize the push message required by the merchant according to the push requirement of the merchant and a target mobile terminal capable of receiving the push message, the preset geo-fence can be set based on merchant configuration service information. Therefore, in the embodiment of the application, the preset geo-fence can be obtained by setting based on the terminal data information of the mobile terminal and the merchant configuration service information. The terminal data information may include any data information capable of indicating the state of the mobile terminal itself and the state of the user of the mobile terminal, such as browsing behavior, text information, geographical location information, complaint behavior information, software state, hardware state, duration of purchase, etc. of the mobile terminal. The merchant configuration service information may include, but is not limited to, the content of the push service desired by the merchant, the push crowd, and the like. In this embodiment of the present application, specific contents included in the terminal data information and the merchant configuration service information may be set before this step or before any step before this step according to requirements, and this embodiment of the present application is not limited. Of course, in the embodiment of the present invention, the preset geo-fence may also be obtained by setting based on the terminal data information of the mobile terminal or the merchant configuration service information, which is not limited in the embodiment of the present invention.
For example, when a certain merchant needs a commercial activity to be promoted, the merchant configuration service information can be set. For example, when a new product comes into the market, the new product needs to be pushed and popularized online, or an 'old-new' event needs to be developed, or a discount sales promotion event needs to be held. And can also set popularization crowd, such as information such as age, sex, location, occupation, etc.
In the embodiment of the invention, the real-time geographic position of the mobile terminal is detected; when the real-time geographic position information is located in a preset area corresponding to a preset geographic fence, triggering a message push server of a service providing point corresponding to the preset geographic fence, and sending a push message to the mobile terminal; the preset geographic fence is set based on terminal data information of the mobile terminal and merchant configuration service information. The preset geographic fence can be set according to the terminal data information and the merchant configuration service information, so that the service push types and the degree of correlation with user requirements are increased.
Example two
The payment mode starting method provided by the embodiment of the invention is described in detail.
Referring to fig. 2, a flowchart illustrating steps of a payment method initiation method according to an embodiment of the present invention is shown.
In the embodiment of the present application, the step 220 may be performed before the step 230, or before any step before the step 230, which is not limited in this embodiment of the present application.
Optionally, in this embodiment of the present application, the step 220 further may include:
a substep 221 of acquiring terminal data information of the mobile terminal; the terminal data information of the mobile terminal comprises the use behavior data of the mobile terminal and/or the state data of the mobile terminal.
Usage behavior data for a mobile terminal may include, but is not limited to, browsing behavior, text information, geographic location information, complaint behavior, and the like. The browsing behavior may include, but is not limited to, browsing records of the mobile terminal, such as browsing website information, web page information, browsing duration of each web page, and the like; the text information may include, but is not limited to, short messages, reminders, etc. received and sent by the mobile terminal, documents, files, etc. created or downloaded; the geographical location information may include real-time geographical location information of the mobile terminal, historical location information, and the like; complaint behavior can include, but is not limited to, complaint records, complaint content, complaint causes, etc. of the mobile terminal user.
The state data of the mobile terminal may include approved data which may represent the state of the mobile terminal, and specifically may include, but is not limited to, purchase duration, delivery duration, hardware state data, software state data, and the like. The software state data may include real-time state, initial state, etc. of software of each application program, operating system, etc. in the mobile terminal; the hardware status data may include real-time status, initial status, etc. of each hardware in the mobile terminal; the purchase duration may be a current time length from the time when the mobile terminal is purchased by the mobile terminal user, and the delivery duration may be a current time length from the delivery time of the mobile terminal.
In this embodiment of the present application, specific contents of the terminal data information may be set before this step or before any step before this step according to requirements, which is not limited in this embodiment of the present application, and the terminal data information of the mobile terminal may be obtained in any available manner, which is also not limited in this embodiment of the present application.
For example, if it is set that the terminal data information of the mobile terminal that needs to be acquired includes the browsing behavior, the text information, the factory time length, and the hardware state data, at this time, the browsing behavior may be acquired from the cache of the mobile terminal browser, and at the same time, the text information of the mobile terminal may be detected and acquired, and a real-time state of each hardware in the mobile terminal may be detected and acquired as the hardware state data. In general, the factory time of a mobile terminal is known and may be stored in the mobile terminal at the time of its factory shipment.
Substep 222, obtaining the service requirement and the active area of the mobile terminal according to the terminal data information of the mobile terminal.
By analyzing the terminal data information, the service requirement and the activity area of the mobile terminal user, that is, the service requirement and the activity requirement of the mobile terminal, can be obtained. Therefore, in the embodiment of the invention, the service requirement and the activity area of the mobile terminal can be acquired according to the terminal data information of the mobile terminal.
For example, if it is recorded in the browsing behavior of the mobile terminal that a mobile terminal user frequently browses mobile phone commodities by means of the mobile terminal, relevant information of a mobile phone on the market is searched; or the geographical position information of the mobile terminal records that the mobile terminal is often in a special shop under a mobile phone line, and the like; it may be analyzed that the user of the mobile terminal has an intention to change to a new machine according to the browsing behavior, the geographical location information, and the like of the mobile terminal. Moreover, the phone purchasing intention of the user can be analyzed according to the phone purchasing duration of the mobile phone; through complaints, software anomalies in the software state data of the mobile terminal, hardware anomalies in the hardware state data and the like, the possibility that the user needs after-sales service and the like can be analyzed. Meanwhile, the activity area of the mobile terminal can be obtained by analyzing the geographical position information of the mobile terminal. The activity area may include, but is not limited to, a user's home address, work address, frequent recreational activities, etc. of the mobile terminal.
Sub-step 223, based on said active region, determines a service provision point meeting said service requirement.
According to the active area of the mobile terminal and the service requirement, the service providing point meeting the service requirement in the active area, that is, the service providing point in the active range of the mobile terminal user is determined. Therefore, the effective geo-fence is set, and the situation that the set geo-fence is too much or the set geo-fence is not highly related to the service requirement of the user is avoided. In this embodiment, the service providing points may include, but are not limited to, off-line experience stores, after-sales service centers, exclusive stores, and the like.
Substep 224, setting a predetermined area around the service providing point as the predetermined geo-fence.
For the determined service providing point, the service providing point can be used as a center, a preset area around the service providing point is determined to be set as a preset geo-fence, wherein the preset area can be set before the step or before any step before the step according to requirements, such as an area where a shopping mall where the service providing point is located or an area within a preset distance around the service providing point, and then the area is set as the geo-fence. The preset distance may also be set before the step or before any step before the step according to requirements, and the embodiment of the present application is not limited.
Optionally, in this embodiment of the present application, the step 220 further may include:
and a substep 225, determining a target mobile terminal according to the target user condition preset in the merchant configuration service information.
In practical application, a merchant may have a service promotion demand, and then the merchant can actively set the merchant configuration service information of the merchant. But also include but are not limited to the promotion content, the target user conditions that the user receiving the promotion needs to satisfy, and so on, in the merchant configuration service information. Also, the target user condition may include, but is not limited to, information of age, gender, location, occupation, and the like. Certainly, in this embodiment of the present application, the merchant may not set the target user condition in the merchant configuration service information, and at this time, any mobile terminal located in the geo-fence corresponding to the merchant may receive the promotion service information corresponding to the merchant distribution service information that is set by the mobile terminal, which is not limited in this embodiment of the present application.
For example, when a certain mobile phone merchant needs to have a commercial activity to be promoted, the merchant configuration service information can be set. For example, when a new product comes into the market, the new product needs to be pushed and popularized online, or an 'old-new' event needs to be developed, or a discount sales promotion event needs to be held. If the promotion target aimed by the mobile phone merchant is white-collar female in Beijing, then the mobile phone merchant can set the target user conditions of female, age between 24 and 50, Beijing in the place, occupation including lawyer, secretary, engineer, consultant and the like in the merchant configuration service information. Then, the mobile terminals meeting the target user condition can be obtained by screening the user information of each mobile terminal at this time, and the mobile terminals are used as target mobile terminals.
Substep 226, determining a service providing point of the target mobile terminal according to the active area of the target mobile terminal and the merchant configuration service information.
After the target mobile terminal is determined, the activity area of the mobile terminal may be further obtained, specifically, the real-time location information of the target mobile terminal may be obtained, and then the activity area of the target mobile terminal is determined based on the real-time location information.
In addition, as described above, when the merchant sets the merchant configuration information, the merchant may set service content to be promoted in the merchant configuration information, and generally, the service content needs to be completed by using a message push server of a specific service providing point, so in this embodiment of the present application, the message push server of the service providing point of the target mobile terminal may be determined according to the activity area of the target mobile terminal and the merchant configuration service information.
For example, the service content to be promoted by a certain merchant is an "old-new" activity, and the "old-new" activity can be specifically completed by means of an off-line experience store, a monopoly store, and the like of the merchant. When the push message is sent, the user of the mobile terminal receiving the push message can be guided to reach a set off-line experience store, a monopoly store and the like which perform the "new and old" activity in the push message. Generally, however, a mobile terminal user selects to go to an off-line experience store, a monopoly store, and the like in his/her activity area, and rarely selects to go to an off-line experience store, a monopoly store, and the like in his/her area that he/she does not often go. Therefore, in practical application, a merchant can configure service information for the activity area of each target mobile terminal, and determine a message push server of a service providing point of the corresponding target mobile terminal.
Substep 227, setting a preset area around the service providing point as a preset geo-fence of the target mobile terminal.
This step is similar to the step 224 described above and will not be described herein.
It should be noted that, in the embodiment of the present application, the sub-step 221-; the preset geofence of each mobile terminal can also be determined by using the substeps 221-224 described above alone, or the preset geofence of the corresponding target mobile terminal can be determined by using the substeps 225-227 described above alone for the merchant configuration service information set by the merchant; the examples of the present application are not limited thereto.
Optionally, in this embodiment of the present application, the step 230 may further include:
substep 231, when the real-time geographical location information is located in a preset area corresponding to a preset geo-fence, determining whether the user of the mobile terminal meets the target user condition.
If the preset geo-fence is set, the preset geo-fence is determined based on the merchant configuration service information. Then, as mentioned above, the merchant may also set the target user condition for receiving the corresponding push message in the merchant configuration service information at this time. Then, when it is detected that the real-time geographic location information of a certain mobile terminal is located in the preset area corresponding to the preset geographic fence, it is further determined whether the mobile terminal meets the target user condition set by the merchant, that is, whether the user of the mobile terminal meets the target user condition is determined.
And a substep 232, if the user of the mobile terminal meets the target user condition, triggering a message push server of a service providing point corresponding to the preset geo-fence, and sending a push message to the mobile terminal.
If the user of the mobile terminal meets the target user condition and the real-time physical location information is located in the preset area corresponding to the preset geo-fence, the message push server of the service providing point corresponding to the preset geo-fence can be triggered to send a push message to the mobile terminal. And if the user of the mobile terminal does not meet the target user condition, even if the real-time geographic position information of the user is located in a preset area corresponding to the preset geographic fence, the user does not trigger a message push server of a service providing point corresponding to the preset geographic fence to send a push message to the mobile terminal.
In the embodiment of the invention, the real-time geographic position of the mobile terminal is detected; when the real-time geographic position information is located in a preset area corresponding to a preset geographic fence, triggering a message push server of a service providing point corresponding to the preset geographic fence, and sending a push message to the mobile terminal; the preset geographic fence is set based on terminal data information of the mobile terminal and merchant configuration service information. The preset geographic fence can be set according to the terminal data information and the merchant configuration service information, so that the service push types and the degree of correlation with user requirements are increased.
Moreover, in the embodiment of the present invention, terminal data information of the mobile terminal may also be acquired; the terminal data information of the mobile terminal comprises the use behavior data of the mobile terminal and/or the state data of the mobile terminal; acquiring a service requirement and an activity area of the mobile terminal according to the terminal data information of the mobile terminal; determining a service providing point meeting the service requirement based on the activity area; and setting a preset area around the service providing point as the preset geographic fence. Therefore, the correlation degree of the push service corresponding to the preset geo-fence and the user requirement can be further improved.
In addition, in the embodiment of the present invention, a target mobile terminal may also be determined according to a target user condition preset in the merchant configuration service information; determining a service providing point of the target mobile terminal according to the activity area of the target mobile terminal and the merchant configuration service information; and setting a preset area around the service providing point as a preset geographic fence of the target mobile terminal. When the real-time geographic position information is located in a preset area corresponding to a preset geographic fence, judging whether the user of the mobile terminal meets the target user condition; and if the user of the mobile terminal meets the target user condition, triggering a message push server of a service providing point corresponding to the preset geographic fence, and sending a push message to the mobile terminal. Therefore, the merchant can conveniently set the required push service by himself, the types of the push service are further improved, the target mobile terminal meeting the target user conditions set by the merchant can be ensured to receive the push message, and resource waste is avoided.
EXAMPLE III
A mobile terminal according to an embodiment of the present invention is described in detail.
Referring to fig. 3, a schematic structural diagram of a mobile terminal in the embodiment of the present invention is shown.
The mobile terminal 300 of the embodiment of the present invention includes: a real-time geographic location detection module 310 and a service push module 320.
The functions of the modules and the interaction relationship between the modules are described in detail below.
A real-time geographic position detection module 310, configured to detect a real-time geographic position of the mobile terminal.
The service pushing module 320 is configured to trigger a message pushing server of a service providing point corresponding to a preset geo-fence and send a pushing message to the mobile terminal when the real-time geo-location information is located in a preset area corresponding to the preset geo-fence; the preset geographic fence is set based on terminal data information of the mobile terminal and merchant configuration service information; the push message is set by the service providing point according to the push requirement in the message push server.
In the embodiment of the invention, the real-time geographic position of the mobile terminal is detected; when the real-time geographic position information is located in a preset area corresponding to a preset geographic fence, triggering a message push server of a service providing point corresponding to the preset geographic fence, and sending a push message to the mobile terminal; the preset geographic fence is set based on terminal data information of the mobile terminal and merchant configuration service information. The preset geographic fence can be set according to the terminal data information and the merchant configuration service information, so that the service push types and the degree of correlation with user requirements are increased.
Example four
A mobile terminal according to an embodiment of the present invention is described in detail.
Referring to fig. 4, a schematic structural diagram of a mobile terminal in the embodiment of the present invention is shown.
The mobile terminal 400 of the embodiment of the present invention includes: a real-time geo-location detection module 410, a geo-fence setting module 420, and a service push module 430.
The functions of the modules and the interaction relationship between the modules are described in detail below.
A real-time geographic position detection module 410, configured to detect a real-time geographic position of the mobile terminal.
A geofence setting module 420, configured to determine the preset geofence based on the terminal data information of the mobile terminal and the merchant configuration service information.
Optionally, in this embodiment of the present application, the geofence setting module 420 may further include:
the terminal data information acquisition submodule is used for acquiring the terminal data information of the mobile terminal; the terminal data information of the mobile terminal comprises the use behavior data of the mobile terminal and/or the state data of the mobile terminal.
And the detection analysis submodule is used for acquiring the service requirement and the activity area of the mobile terminal according to the terminal data information of the mobile terminal.
And the first service providing point determining submodule is used for determining the service providing point meeting the service requirement based on the activity area.
A first geofence setting submodule, configured to set a preset area around the service provision point as the preset geofence.
Optionally, in this embodiment of the present application, the geofence setting module 420 may further include:
and the target mobile terminal determining submodule is used for determining the target mobile terminal according to the target user condition preset in the merchant configuration service information.
And the second service providing point determining submodule is used for determining the service providing point of the target mobile terminal according to the activity area of the target mobile terminal and the merchant configuration service information.
And the second geo-fence setting submodule is used for setting a preset area around the service providing point as a preset geo-fence of the target mobile terminal.
And a service pushing module 430, configured to trigger a message pushing server of a service providing point corresponding to a preset geo-fence when the real-time geo-location information is located in a preset area corresponding to the preset geo-fence, and send a pushing message to the mobile terminal.
Optionally, in this embodiment of the application, the service pushing module 430 may further include:
and the target user condition judgment submodule is used for judging whether the user of the mobile terminal meets the target user condition or not when the real-time geographical position information is located in a preset area corresponding to a preset geographical fence.
And the service pushing submodule is used for triggering a message pushing server of a service providing point corresponding to the preset geographic fence and sending a pushing message to the mobile terminal if the user of the mobile terminal meets the target user condition.
In the embodiment of the invention, the real-time geographic position of the mobile terminal is detected; when the real-time geographic position information is located in a preset area corresponding to a preset geographic fence, triggering a message push server of a service providing point corresponding to the preset geographic fence, and sending a push message to the mobile terminal; the preset geographic fence is set based on terminal data information of the mobile terminal and merchant configuration service information. The preset geographic fence can be set according to the terminal data information and the merchant configuration service information, so that the service push types and the degree of correlation with user requirements are increased.
Moreover, in the embodiment of the present invention, terminal data information of the mobile terminal may also be acquired; the terminal data information of the mobile terminal comprises the use behavior data of the mobile terminal and/or the state data of the mobile terminal; acquiring a service requirement and an activity area of the mobile terminal according to the terminal data information of the mobile terminal; determining a service providing point meeting the service requirement based on the activity area; and setting a preset area around the service providing point as the preset geographic fence. Therefore, the correlation degree of the push service corresponding to the preset geo-fence and the user requirement can be further improved.
In addition, in the embodiment of the present invention, a target mobile terminal may also be determined according to a target user condition preset in the merchant configuration service information; determining a service providing point of the target mobile terminal according to the activity area of the target mobile terminal and the merchant configuration service information; and setting a preset area around the service providing point as a preset geographic fence of the target mobile terminal. When the real-time geographic position information is located in a preset area corresponding to a preset geographic fence, judging whether the user of the mobile terminal meets the target user condition; and if the user of the mobile terminal meets the target user condition, triggering a message push server of a service providing point corresponding to the preset geographic fence, and sending a push message to the mobile terminal. Therefore, the merchant can conveniently set the required push service by himself, the types of the push service are further improved, the target mobile terminal meeting the target user conditions set by the merchant can be ensured to receive the push message, and resource waste is avoided.
The mobile terminal provided in the embodiment of the present invention can implement each process implemented by the mobile terminal in the method embodiments of fig. 1 to fig. 2, and is not described herein again to avoid repetition.
EXAMPLE five
A mobile terminal according to an embodiment of the present invention is described in detail.
Referring to fig. 5, a block diagram of a mobile terminal in an embodiment of the present invention is shown.
The mobile terminal 500 shown in fig. 5 includes: at least one processor 501, memory 502, at least one network interface 504, and a user interface 503. The various components in the mobile terminal 500 are coupled together by a bus system 505. It is understood that the bus system 505 is used to enable connection communications between these components. The bus system 505 includes a power bus, a control bus, and a status signal bus in addition to a data bus. For clarity of illustration, however, the various buses are labeled as bus system 505 in FIG. 5.
The user interface 503 may include, among other things, a display, a keyboard, or a pointing device (e.g., a mouse, trackball, touch pad, or touch screen, among others.
It is to be understood that the memory 502 in embodiments of the present invention may be either volatile memory or nonvolatile memory, or may include both volatile and nonvolatile memory. The non-volatile Memory may be a Read-Only Memory (ROM), a Programmable ROM (PROM), an Erasable PROM (EPROM), an Electrically Erasable PROM (EEPROM), or a flash Memory. Volatile Memory can be Random Access Memory (RAM), which acts as external cache Memory. By way of example, but not limitation, many forms of RAM are available, such as Static random access memory (Static RAM, SRAM), Dynamic Random Access Memory (DRAM), Synchronous Dynamic random access memory (Synchronous DRAM, SDRAM), Double Data rate Synchronous Dynamic random access memory (ddr SDRAM ), Enhanced Synchronous SDRAM (ESDRAM), Synchlink DRAM (SLDRAM), and direct memory bus RAM (DRRAM). The memory 502 of the subject systems and methods described in connection with the embodiments of the invention is intended to comprise, without being limited to, these and any other suitable types of memory.
In some embodiments, memory 502 stores elements, executable modules or data structures, or a subset thereof, or an expanded set thereof as follows: an operating system 5021 and application programs 5022.
The operating system 5021 includes various system programs, such as a framework layer, a core library layer, a driver layer, and the like, and is used for implementing various basic services and processing hardware-based tasks. The application 5022 includes various applications, such as a Media Player (Media Player), a Browser (Browser), and the like, for implementing various application services. The program for implementing the method according to the embodiment of the present invention may be included in the application program 5022.
In the embodiment of the present invention, the processor 501 is configured to detect the real-time geographic location of the mobile terminal by calling a program or an instruction stored in the memory 502, specifically, a program or an instruction stored in the application 5022; when the real-time geographic position information is located in a preset area corresponding to a preset geographic fence, triggering a message push server of a service providing point corresponding to the preset geographic fence, and sending a push message to the mobile terminal; the preset geographic fence is set based on terminal data information of the mobile terminal and merchant configuration service information; the push message is set by the service providing point according to the push requirement in the message push server.
The method disclosed by the above-mentioned embodiments of the present invention may be applied to the processor 501, or implemented by the processor 501. The processor 501 may be an integrated circuit chip having signal processing capabilities. In implementation, the steps of the above method may be performed by integrated logic circuits of hardware or instructions in the form of software in the processor 501. The Processor 501 may be a general-purpose Processor, a Digital Signal Processor (DSP), an Application Specific Integrated Circuit (ASIC), an off-the-shelf programmable Gate Array (FPGA) or other programmable logic device, discrete Gate or transistor logic device, or discrete hardware components. The various methods, steps and logic blocks disclosed in the embodiments of the present invention may be implemented or performed. A general purpose processor may be a microprocessor or the processor may be any conventional processor or the like. The steps of the method disclosed in connection with the embodiments of the present invention may be directly implemented by a hardware decoding processor, or implemented by a combination of hardware and software modules in the decoding processor. The software module may be located in ram, flash memory, rom, prom, or eprom, registers, etc. storage media as is well known in the art. The storage medium is located in the memory 502, and the processor 501 reads the information in the memory 502 and completes the steps of the method in combination with the hardware.
It is to be understood that the embodiments described herein may be implemented in hardware, software, firmware, middleware, microcode, or any combination thereof. For a hardware implementation, the processing units may be implemented within one or more Application Specific Integrated Circuits (ASICs), Digital Signal Processors (DSPs), Digital Signal Processing Devices (DSPDs), Programmable Logic Devices (PLDs), Field Programmable Gate Arrays (FPGAs), general purpose processors, controllers, micro-controllers, microprocessors, other electronic units configured to perform the functions described herein, or a combination thereof.
For a software implementation, the techniques described in this disclosure may be implemented with modules (e.g., procedures, functions, and so on) that perform the functions described in this disclosure. The software codes may be stored in a memory and executed by a processor. The memory may be implemented within the processor or external to the processor.
Optionally, as another embodiment, the processor 501 is further configured to: and determining the preset geo-fence based on the terminal data information of the mobile terminal and the merchant configuration service information.
Optionally, as another embodiment, the processor 501 is further configured to: acquiring terminal data information of the mobile terminal; the terminal data information of the mobile terminal comprises the use behavior data of the mobile terminal and/or the state data of the mobile terminal; acquiring a service requirement and an activity area of the mobile terminal according to the terminal data information of the mobile terminal; determining a service providing point meeting the service requirement based on the activity area; and setting a preset area around the service providing point as the preset geographic fence.
Optionally, the processor 501 is further configured to: determining a target mobile terminal according to target user conditions preset in the merchant configuration service information; determining a service providing point of the target mobile terminal according to the activity area of the target mobile terminal and the merchant configuration service information; and setting a preset area around the service providing point as a preset geographic fence of the target mobile terminal.
Optionally, the processor 501 is further configured to: when the real-time geographic position information is located in a preset area corresponding to a preset geographic fence, judging whether a user of the mobile terminal meets the target user condition; and if the user of the mobile terminal meets the target user condition, triggering a message push server of a service providing point corresponding to the preset geographic fence, and sending a push message to the mobile terminal.
The mobile terminal 500 can implement the processes implemented by the mobile terminal in the foregoing embodiments, and in order to avoid repetition, the detailed description is omitted here.
EXAMPLE six
Fig. 6 is a schematic structural diagram of a mobile terminal according to another embodiment of the present invention. Specifically, the mobile terminal in fig. 6 may be a mobile phone, a tablet computer, a Personal Digital Assistant (PDA), or a vehicle-mounted computer.
The mobile terminal in fig. 6 includes a Radio Frequency (RF) circuit 610, a memory 620, an input unit 630, a display unit 640, a processor 660, an audio circuit 670, a wifi (wireless fidelity) module 680, and a power supply 690.
The input unit 630 may be used, among other things, to receive numeric or character information input by a user and to generate signal inputs related to user settings and function control of the mobile terminal. Specifically, in the embodiment of the present invention, the input unit 630 may include a touch panel 631. The touch panel 631, also referred to as a touch screen, may collect touch operations of a user (e.g., operations of the user on the touch panel 631 by using a finger, a stylus, or any other suitable object or accessory) thereon or nearby, and drive the corresponding connection device according to a preset program. Alternatively, the touch panel 631 may include two parts of a touch detection device and a touch controller. The touch detection device detects the touch direction of a user, detects a signal brought by touch operation and transmits the signal to the touch controller; the touch controller receives touch information from the touch sensing device, converts the touch information into touch point coordinates, sends the touch point coordinates to the processor 660, and can receive and execute commands sent by the processor 660. In addition, the touch panel 631 may be implemented using various types, such as resistive, capacitive, infrared, and surface acoustic wave. In addition to the touch panel 631, the input unit 630 may also include other input devices 632, and the other input devices 632 may include, but are not limited to, one or more of a physical keyboard, function keys (such as volume control keys, switch keys, etc.), a trackball, a mouse, a joystick, and the like.
Among them, the display unit 640 may be used to display information input by a user or information provided to the user and various menu interfaces of the mobile terminal. The display unit 640 may include a display panel 641, and optionally, the display panel 641 may be configured in the form of an LCD or an Organic Light-Emitting Diode (OLED).
It should be noted that the touch panel 631 may cover the display panel 641 to form a touch display screen, and when the touch display screen detects a touch operation thereon or nearby, the touch display screen is transmitted to the processor 660 to determine the type of the touch event, and then the processor 660 provides a corresponding visual output on the touch display screen according to the type of the touch event.
The touch display screen comprises an application program interface display area and a common control display area. The arrangement modes of the application program interface display area and the common control display area are not limited, and can be an arrangement mode which can distinguish two display areas, such as vertical arrangement, left-right arrangement and the like. The application interface display area may be used to display an interface of an application. Each interface may contain at least one interface element such as an icon and/or widget desktop control for an application. The application interface display area may also be an empty interface that does not contain any content. The common control display area is used for displaying controls with high utilization rate, such as application icons like setting buttons, interface numbers, scroll bars, phone book icons and the like.
The processor 660 is a control center of the mobile terminal, connects various parts of the whole mobile phone by using various interfaces and lines, and executes various functions and processes data of the mobile terminal by running or executing software programs and/or modules stored in the first memory 621 and calling data stored in the second memory 622, thereby performing overall monitoring on the mobile terminal. Optionally, processor 660 may include one or more processing units.
In the embodiment of the present invention, the processor 660 is configured to detect the real-time geographic location of the mobile terminal by invoking software programs and/or modules stored in the first memory 621 and/or data stored in the second memory 622; when the real-time geographic position information is located in a preset area corresponding to a preset geographic fence, triggering a message push server of a service providing point corresponding to the preset geographic fence, and sending a push message to the mobile terminal; the preset geographic fence is set based on terminal data information of the mobile terminal and merchant configuration service information.
Optionally, as another embodiment, the processor 660 is further configured to: and determining the preset geo-fence based on the terminal data information of the mobile terminal and the merchant configuration service information.
Optionally, as another embodiment, the processor 660 is further configured to: acquiring terminal data information of the mobile terminal; the terminal data information of the mobile terminal comprises the use behavior data of the mobile terminal and/or the state data of the mobile terminal; acquiring a service requirement and an activity area of the mobile terminal according to the terminal data information of the mobile terminal; determining a service providing point meeting the service requirement based on the activity area; and setting a preset area around the service providing point as the preset geographic fence.
Optionally, the processor 660 is further configured to: determining a target mobile terminal according to target user conditions preset in the merchant configuration service information; determining a service providing point of the target mobile terminal according to the activity area of the target mobile terminal and the merchant configuration service information; setting a preset area around the service providing point as a preset geo-fence of the target mobile terminal; the push message is set by the service providing point according to the push requirement in the message push server.
Optionally, the processor 660 is further configured to: when the real-time geographic position information is located in a preset area corresponding to a preset geographic fence, judging whether a user of the mobile terminal meets the target user condition; and if the user of the mobile terminal meets the target user condition, triggering a message push server of a service providing point corresponding to the preset geographic fence, and sending a push message to the mobile terminal.
Therefore, in the embodiment of the invention, the real-time geographic position of the mobile terminal is detected; when the real-time geographic position information is located in a preset area corresponding to a preset geographic fence, triggering a message push server of a service providing point corresponding to the preset geographic fence, and sending a push message to the mobile terminal; the preset geographic fence is set based on terminal data information of the mobile terminal and merchant configuration service information; the push message is set by the service providing point according to the push requirement in the message push server. The preset geographic fence can be set according to the terminal data information and the merchant configuration service information, so that the service push types and the degree of correlation with user requirements are increased.
Moreover, in the embodiment of the present invention, terminal data information of the mobile terminal may also be acquired; the terminal data information of the mobile terminal comprises the use behavior data of the mobile terminal and/or the state data of the mobile terminal; acquiring a service requirement and an activity area of the mobile terminal according to the terminal data information of the mobile terminal; determining a service providing point meeting the service requirement based on the activity area; and setting a preset area around the service providing point as the preset geographic fence. Therefore, the correlation degree of the push service corresponding to the preset geo-fence and the user requirement can be further improved.
In addition, in the embodiment of the present invention, a target mobile terminal may also be determined according to a target user condition preset in the merchant configuration service information; determining a service providing point of the target mobile terminal according to the activity area of the target mobile terminal and the merchant configuration service information; and setting a preset area around the service providing point as a preset geographic fence of the target mobile terminal. When the real-time geographic position information is located in a preset area corresponding to a preset geographic fence, judging whether the user of the mobile terminal meets the target user condition; and if the user of the mobile terminal meets the target user condition, triggering a message push server of a service providing point corresponding to the preset geographic fence, and sending a push message to the mobile terminal. Therefore, the merchant can conveniently set the required push service by himself, the types of the push service are further improved, the target mobile terminal meeting the target user conditions set by the merchant can be ensured to receive the push message, and resource waste is avoided.
An embodiment of the present invention further provides a mobile terminal, including: the memory, the processor, and the computer program stored in the memory and capable of running on the processor implement the processes of the service push method embodiment described above when executed by the processor, and can achieve the same technical effect, and are not described herein again to avoid repetition.
The embodiment of the present invention further provides a computer-readable storage medium, where a computer program is stored on the computer-readable storage medium, and when being executed by a processor, the computer program implements each process of the service push method embodiment, and can achieve the same technical effect, and in order to avoid repetition, details are not repeated here. The computer-readable storage medium may be a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk or an optical disk.
Those of ordinary skill in the art will appreciate that the various illustrative elements and algorithm steps described in connection with the embodiments disclosed herein may be implemented as electronic hardware or combinations of computer software and electronic hardware. Whether such functionality is implemented as hardware or software depends upon the particular application and design constraints imposed on the implementation. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the present invention.
It is clear to those skilled in the art that, for convenience and brevity of description, the specific working processes of the above-described systems, apparatuses and units may refer to the corresponding processes in the foregoing method embodiments, and are not described herein again.
In the embodiments provided in the present application, it should be understood that the disclosed apparatus and method may be implemented in other ways. For example, the above-described apparatus embodiments are merely illustrative, and for example, the division of the units is only one logical division, and other divisions may be realized in practice, for example, a plurality of units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, devices or units, and may be in an electrical, mechanical or other form.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In addition, functional units in the embodiments of the present invention may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit.
The functions, if implemented in the form of software functional units and sold or used as a stand-alone product, may be stored in a computer readable storage medium. Based on such understanding, the technical solution of the present invention may be embodied in the form of a software product, which is stored in a storage medium and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the method according to the embodiments of the present invention. And the aforementioned storage medium includes: various media capable of storing program codes, such as a U disk, a removable hard disk, a ROM, a RAM, a magnetic disk, or an optical disk.
The above description is only for the specific embodiments of the present invention, but the scope of the present invention is not limited thereto, and any person skilled in the art can easily conceive of the changes or substitutions within the technical scope of the present invention, and all the changes or substitutions should be covered within the scope of the present invention. Therefore, the protection scope of the present invention shall be subject to the protection scope of the claims.
Claims (8)
1. A service pushing method is applied to a mobile terminal, and is characterized by comprising the following steps:
detecting a real-time geographic location of the mobile terminal;
when the real-time geographic position information is located in a preset area corresponding to a preset geographic fence, triggering a message push server of a service providing point corresponding to the preset geographic fence, and sending a push message to the mobile terminal; the preset geographic fence is set based on terminal data information of the mobile terminal and merchant configuration service information; the push message is set by the service providing point according to a push requirement in the message push server;
before the step of triggering the message push server of the service providing point corresponding to the preset geo-fence when the real-time geo-location information is located in the preset area corresponding to the preset geo-fence, and sending a push message to the mobile terminal, the method further includes:
determining the preset geo-fence based on terminal data information of the mobile terminal and merchant configuration service information;
the step of determining the preset geofence based on the merchant configuration service information comprises:
determining a target mobile terminal according to target user conditions preset in the merchant configuration service information;
determining a service providing point of the target mobile terminal according to the activity area of the target mobile terminal and the merchant configuration service information;
and setting a preset area around the service providing point as a preset geographic fence of the target mobile terminal.
2. The method of claim 1, wherein the step of determining the preset geo-fence based on the terminal data information of the mobile terminal comprises:
acquiring terminal data information of the mobile terminal; the terminal data information of the mobile terminal comprises the use behavior data of the mobile terminal and/or the state data of the mobile terminal;
acquiring a service requirement and an activity area of the mobile terminal according to the terminal data information of the mobile terminal;
determining a service providing point meeting the service requirement based on the activity area;
and setting a preset area around the service providing point as the preset geographic fence.
3. The method according to claim 1, wherein the step of triggering a message push server of a service providing point corresponding to a preset geo-fence to send a push message to the mobile terminal when the real-time geo-location information is located in a preset area corresponding to the preset geo-fence comprises:
when the real-time geographic position information is located in a preset area corresponding to a preset geographic fence, judging whether a user of the mobile terminal meets the target user condition;
and if the user of the mobile terminal meets the target user condition, triggering a message push server of a service providing point corresponding to the preset geographic fence, and sending a push message to the mobile terminal.
4. A mobile terminal, comprising:
the real-time geographic position detection module is used for detecting the real-time geographic position of the mobile terminal;
the service pushing module is used for triggering a message pushing server of a service providing point corresponding to a preset geographic fence and sending a pushing message to the mobile terminal when the real-time geographic position information is located in a preset area corresponding to the preset geographic fence; the preset geographic fence is set based on terminal data information of the mobile terminal and merchant configuration service information; the push message is set by the service providing point according to a push requirement in the message push server;
the geofence setting module is used for determining the preset geofence based on the terminal data information of the mobile terminal and the merchant configuration service information;
the geo-fence setting module comprising:
the target mobile terminal determining submodule is used for determining a target mobile terminal according to a target user condition preset in the merchant configuration service information;
the second service providing point determining submodule is used for determining the service providing point of the target mobile terminal according to the activity area of the target mobile terminal and the merchant configuration service information;
and the second geo-fence setting submodule is used for setting a preset area around the service providing point as a preset geo-fence of the target mobile terminal.
5. The mobile terminal of claim 4, wherein the geofence setting module comprises:
the terminal data information acquisition submodule is used for acquiring the terminal data information of the mobile terminal; the terminal data information of the mobile terminal comprises the use behavior data of the mobile terminal and/or the state data of the mobile terminal;
the detection analysis submodule is used for acquiring the service requirement and the activity area of the mobile terminal according to the terminal data information of the mobile terminal;
a first service providing point determining submodule, configured to determine, based on the activity area, a service providing point that meets the service requirement;
a first geofence setting submodule, configured to set a preset area around the service provision point as the preset geofence.
6. The mobile terminal of claim 4, wherein the service push module comprises:
the target user condition judgment submodule is used for judging whether the user of the mobile terminal meets the target user condition or not when the real-time geographical position information is located in a preset area corresponding to a preset geographical fence;
and the service pushing submodule is used for triggering a message pushing server of a service providing point corresponding to the preset geographic fence and sending a pushing message to the mobile terminal if the user of the mobile terminal meets the target user condition.
7. A mobile terminal, comprising: memory, processor and computer program stored on the memory and executable on the processor, which computer program, when executed by the processor, carries out the steps of the service push method according to any of claims 1 to 3.
8. A computer-readable storage medium, characterized in that a computer program is stored thereon, which computer program, when being executed by a processor, realizes the steps of the service push method according to any one of claims 1 to 3.
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| CN110662168B (en) * | 2018-06-29 | 2021-04-23 | 北京小米移动软件有限公司 | Method and device for acquiring fence area, electronic equipment and readable storage medium |
| CN110912960B (en) * | 2018-09-18 | 2023-04-28 | 斑马智行网络(香港)有限公司 | Data processing method, device and machine-readable medium |
| CN109067915A (en) * | 2018-09-20 | 2018-12-21 | 北京创鑫旅程网络技术有限公司 | The methods, devices and systems of location based service are provided |
| CN109246230B (en) * | 2018-09-29 | 2021-07-06 | 创新先进技术有限公司 | Information pushing method and device |
| CN111261017B (en) * | 2018-11-30 | 2022-07-12 | 北京嘀嘀无限科技发展有限公司 | Map fence display method and device |
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| CN110008412B (en) * | 2019-03-01 | 2021-12-07 | 创新先进技术有限公司 | Method and system for pushing messages based on presence information |
| CN110753102B (en) * | 2019-10-15 | 2021-01-05 | 浙江口碑网络技术有限公司 | Service information pushing method and device based on geomagnetism |
| CN110992060A (en) * | 2019-11-22 | 2020-04-10 | 拉扎斯网络科技（上海）有限公司 | Object determination method and device, electronic equipment and computer-readable storage medium |
| CN113779425A (en) * | 2020-06-10 | 2021-12-10 | 青岛海尔电冰箱有限公司 | Food material information pushing method, refrigerator and storage medium |
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