CN107516239A - 人工智能广告 - Google Patents
人工智能广告 Download PDFInfo
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- CN107516239A CN107516239A CN201710617583.6A CN201710617583A CN107516239A CN 107516239 A CN107516239 A CN 107516239A CN 201710617583 A CN201710617583 A CN 201710617583A CN 107516239 A CN107516239 A CN 107516239A
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- 238000005516 engineering process Methods 0.000 claims abstract description 7
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- G06Q30/0277—Online advertisement
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Abstract
人工智能广告，本项目致力于人工智能，相应的创新点在于全媒体跨屏千屏展示，智能移动跨屏技术指的是智能跟踪人群粉丝的移动从移动端的广告实时跨越到线下的媒体广告投放，或者从线下的地铁高铁楼宇广告跨越到线上新媒体的广告投放，能根据客户的不同需求智能定制相应的数据产品及广告传播媒体，并以广告主定制从全案的用户导航，智能营销到全媒体跨屏品牌推广，同时实现线上和线下影视多屏和跨屏的产品和媒体资源互动，实现企业史无前例的广告ROI。
Description
技术领域
现在随着智能手机应用的普及，广告主疯狂砸钱投放广告，大力宣传推广企业，争取最大化流量，我们结合人工智能，分析采集人群移动数据，分时移动跨越多个广告投放屏，在电视屏，社区屏，手机屏，电脑屏，地铁屏，公交车屏，车载屏等多个屏间跨屏投放，我们能根据客户的不同需求定制相应的数据产品及广告传播媒体实时追踪人群移动,依托并充分整合人群行为细分定位技术、流量移动技术、流量采集画像和数据净化技术优化传播管理跨屏广告投放。
背景技术
1969年，互联网面世。随着互联网的快速发展，一些传统企业逐渐意识到互联网不仅仅是聊天和联系的平台，它蕴藏着巨大商机。互联网推动全媒体迅速发展，其中包括广播、电视、报纸、互联网甚至手机等所有的媒体。市场竞争的加剧，高昂的传统广告费用等都使企业不得不开始重视全媒体营销的价值，不得不开始更加主动利用网络平台开展全媒体营销，通过植入式营销、精准营销及交互传播等加强品牌渗入。
媒体环境因为数字技术的发展而产生了巨大的变化，变得更加地丰富多彩，受众也随之开始不断改变。媒体技术的先进性使得受众开始利用多种手段屏蔽广告，“枪弹论”的有效性被大大降低；媒体的海量化让受众出现“碎片化”趋势，利用传统媒体和营销方式很难再低成本地大规模覆盖到所有受众，捕捉受众愈发困难；受众已经参与到了传播与内容生产的过程当中，不再只是简单的信息接收，而是更加积极地成为信息生产与传播者。
就目前来看，多种形态的互动应用已经成为常态碎片化的社会大众被各种媒体、各种信息无限分割，营销者与广告主很难再通过某一种单一媒体全面覆盖各种目标人群，营销成本逐年上升，让业界开始怀疑广告的有效性。为解决这一问题，摆脱全媒体时代的广告营销困境，急需一个能够在各媒体平台智能精准地发送广告，提高针对性的机制
在获取用户信息方面，传统商家做了长期的努力，从最早的广告投放定位，到人群分析定向，再到程序化购买，但是依然无法准备的匹配消费者，也无法进行实时跟踪和追溯，而且目前的流量优势在移动端，这样就给客流分析带来诸多弊端。
发明内容
本项目致力于人工智能，相应的创新点在于全媒体跨屏千屏智能展示，智能移动跨屏技术指的是智能跟踪人群粉丝的移动， 智能选择线上和线下的投放屏幕，比如线上的门户网站，微信，微博，APP 和公众号，线下的地铁，高铁和分众, 屏幕，根据客户的不同需求智能定制相应的数据产品及广告传播媒体，并以广告主定制从全案的用户导航，智能营销到全媒体跨屏品牌推广，同时实现线上和线下影视多屏和跨屏的产品和媒体资源互动，实现企业史无前例的广告ROI。
Claims (1)
1.项目致力于人工智能，相应的创新点在于全媒体跨屏千屏智能展示，智能移动跨屏技术指的是智能跟踪人群粉丝的移动， 智能选择线上和线下的投放屏幕，比如线上的门户网站，微信，微博，APP 和公众号，线下的地铁，高铁和分众, 屏幕，根据客户的不同需求智能定制相应的数据产品及广告传播媒体，并以广告主定制从全案的用户导航，智能营销到全媒体跨屏品牌推广，同时实现线上和线下影视多屏和跨屏的产品和媒体资源互动，实现企业史无前例的广告ROI。
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710617583.6A CN107516239A (zh) | 2017-07-26 | 2017-07-26 | 人工智能广告 |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710617583.6A CN107516239A (zh) | 2017-07-26 | 2017-07-26 | 人工智能广告 |
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| CN107516239A true CN107516239A (zh) | 2017-12-26 |
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| CN201710617583.6A Pending CN107516239A (zh) | 2017-07-26 | 2017-07-26 | 人工智能广告 |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| EP3663994A1 (en) | 2018-11-09 | 2020-06-10 | RTM Innovation sp. z o.o. | Mobile system and method of selecting and presenting content in particular dynamic personalized advertising |
Citations (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103077471A (zh) * | 2013-02-06 | 2013-05-01 | 上海云联广告有限公司 | 一种跨屏匹配及人群定位的方法 |
| CN105469278A (zh) * | 2015-11-19 | 2016-04-06 | 湖北睛彩视讯科技有限公司 | 一种跨媒体广告投放系统及方法 |
-
2017
- 2017-07-26 CN CN201710617583.6A patent/CN107516239A/zh active Pending
Patent Citations (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103077471A (zh) * | 2013-02-06 | 2013-05-01 | 上海云联广告有限公司 | 一种跨屏匹配及人群定位的方法 |
| CN105469278A (zh) * | 2015-11-19 | 2016-04-06 | 湖北睛彩视讯科技有限公司 | 一种跨媒体广告投放系统及方法 |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| EP3663994A1 (en) | 2018-11-09 | 2020-06-10 | RTM Innovation sp. z o.o. | Mobile system and method of selecting and presenting content in particular dynamic personalized advertising |
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