CN107515865B - Page data click rate statistical method and device - Google Patents
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Abstract
The application discloses a method and a device for counting click rate of page data. The method comprises the following steps: determining at least one element needing to count click rate in a page; acquiring a buried point position of the at least one element; generating a reporting element maintenance table of the page, wherein the reporting element maintenance table comprises: a URL of the page and a buried point location of the at least one element; and when the user accesses the page, sending the reporting element maintenance table to a client cache. The method can complete the statistics of the elements to be counted on the page without marking in HTML in advance, thereby greatly reducing the maintenance cost; in addition, since the xPath can uniquely identify one element, any element in the floating layer or the bullet layer can be accurately positioned so as to facilitate the statistics of the click quantity.
Description
Technical Field
The invention relates to the technical field of information, in particular to a method and a device for counting the click rate of page data.
Background
At present, there are two main ways of counting the click rate of the website page data, one way is to count in a click coordinate way, and count the click rate of the page coordinate. This way data is collected in coordinates, and when there is a float or multi-layer interaction in the page, there is no way to distinguish between float or bounce data. In addition, due to the diversity of user operating environments (such as different browsers and different screens), the resolution is different, and therefore the determined coordinates may have deviation.
The other is that the click module is identified in the HTML code, and then the identified click quantity is counted. In the method, the identification needs to be added to the click module in the HTML source code, if the number of click modules needing to be counted is large, a large amount of identification adding work is needed, and the page needs to be on-line again when the identification is newly added or modified, so that the maintenance cost is high, and the workload is complex.
The above information disclosed in this background section is only for enhancement of understanding of the background of the invention and therefore it may contain information that does not constitute prior art that is already known to a person of ordinary skill in the art.
Disclosure of Invention
In view of this, the present invention provides a method and an apparatus for counting page data click rate, which can count page click rate efficiently and accurately, and have low maintenance cost.
Additional features and advantages of the invention will be set forth in the detailed description which follows, or may be learned by practice of the invention.
According to an aspect of the present invention, a statistical method for click rate of page data is provided, which includes: determining at least one element needing to count click rate in a page; acquiring a buried point position of the at least one element; generating a reporting element maintenance table of the page, wherein the reporting element maintenance table comprises: a URL of the page and a buried point location of the at least one element; and when the user accesses the page, sending the reporting element maintenance table to a client cache.
According to an embodiment of the present invention, the sending the reporting element maintenance table to the client cache includes: and sending the reported element maintenance table to a sessionStorage cache of the client.
According to an embodiment of the present invention, the buried point location of the element is DOM xPath of the element.
According to an embodiment of the present invention, when a plurality of elements in the page need to count the click volume, the positions of the embedded points of the plurality of elements are spliced and stored in the reported element maintenance table in a JSON format.
According to an embodiment of the present invention, the reporting element maintenance table further includes an adding time when the at least one element is added to the reporting element maintenance table, where the adding time is used to control whether the element is valid.
According to another aspect of the present invention, a statistical method for click rate of page data is provided, which includes: when a user accesses a page, loading a reporting element maintenance table of the page, wherein the reporting element maintenance table comprises: the URL of the page and the embedded point position of at least one element needing to count the click rate in the page; monitoring the click behavior of the user; when a click action occurs, acquiring the buried point position of an element corresponding to the click position; comparing the embedded point position of the element corresponding to the click position with the embedded point position of the element in the reported element maintenance table; and when the buried point position of the element in the reported element maintenance table comprises the buried point position of the element corresponding to the click position, reporting the click behavior.
According to an embodiment of the present invention, the loading the reporting element maintenance table of the page includes: and loading the reported element maintenance table into sessionStorage.
According to an embodiment of the present invention, the buried point location of the element is DOM xPath of the element.
According to still another aspect of the present invention, there is provided a page data click volume statistical apparatus, including: the element determining module is used for determining at least one element needing to count the click rate in the page; a buried point position acquisition module, configured to acquire a buried point position of the at least one element; a maintenance table generating module, configured to generate a reporting element maintenance table of the page, where the reporting element maintenance table includes: a URL of the page and a buried point location of the at least one element; and the maintenance table sending module is used for sending the reporting element maintenance table to a client cache when a user accesses the page.
According to an embodiment of the present invention, the maintenance table sending module is further configured to send the reporting element maintenance table to a sessionStorage of the client for caching.
According to an embodiment of the present invention, the buried point location of the element is DOM xPath of the element.
According to an embodiment of the present invention, when a plurality of elements in the page need to count the click volume, the positions of the embedded points of the plurality of elements are spliced and stored in the reported element maintenance table in a JSON format.
According to an embodiment of the present invention, the reporting element maintenance table further includes an adding time when the at least one element is added to the reporting element maintenance table, where the adding time is used to control whether the element is valid.
According to still another aspect of the present invention, there is provided a page data click volume statistical apparatus, including: a maintenance table loading module, configured to load a reporting element maintenance table when a user accesses a page, where the reporting element maintenance table includes: the URL of the page and the embedded point position of at least one element needing to count the click rate in the page; the click behavior monitoring module is used for monitoring the click behavior of the user; the click position acquisition module is used for acquiring the buried point position of the element corresponding to the click position when a click action occurs; the click position comparison module is used for comparing the embedded point position of the element corresponding to the click position with the embedded point position of the element in the reported element maintenance table; and a click behavior reporting module, configured to report the click behavior when the embedded point position of the element in the reported element maintenance table includes the embedded point position of the element corresponding to the click position.
According to an embodiment of the present invention, the maintenance table loading module is further configured to load the reporting element maintenance table into sessionStorage.
According to an embodiment of the present invention, the buried point location of the element is DOM xPath of the element.
According to the page data click rate statistical method, the elements needing to be counted are configured and set, and the elements are positioned through the buried point positions of the elements, so that the elements needing to be counted on the page can be counted without being marked in HTML in advance, and the maintenance cost is greatly reduced; in addition, since the xPath can uniquely identify one element, any element in the floating layer or the bullet layer can be accurately positioned so as to facilitate the statistics of the click quantity.
In addition, according to some embodiments, the statistical method for the page data click rate uses sessionStorage to store and report the element maintenance table, so that the access pressure to the maintenance table can be reduced, and the client cache does not need to be cleaned regularly.
It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the invention, as claimed.
Drawings
The above and other objects, features and advantages of the present invention will become more apparent by describing in detail exemplary embodiments thereof with reference to the attached drawings.
FIG. 1 is a flowchart illustrating a page data click through statistics method according to an exemplary embodiment.
FIG. 2 is a flow chart illustrating another page data click through statistics method according to an exemplary embodiment.
FIG. 3 is a block diagram illustrating a page data click rate statistics apparatus according to an exemplary embodiment.
FIG. 4 is a block diagram illustrating another page data click rate statistics apparatus according to an exemplary embodiment.
Detailed Description
Example embodiments will now be described more fully with reference to the accompanying drawings. Example embodiments may, however, be embodied in many different forms and should not be construed as limited to the examples set forth herein; rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the concept of example embodiments to those skilled in the art. The drawings are merely schematic illustrations of the invention and are not necessarily drawn to scale. The same reference numerals in the drawings denote the same or similar parts, and thus their repetitive description will be omitted.
Furthermore, the described features, structures, or characteristics may be combined in any suitable manner in one or more embodiments. In the following description, numerous specific details are provided to provide a thorough understanding of embodiments of the invention. One skilled in the relevant art will recognize, however, that the invention may be practiced without one or more of the specific details, or with other methods, components, devices, steps, and so forth. In other instances, well-known structures, methods, devices, implementations, or operations are not shown or described in detail to avoid obscuring aspects of the invention.
FIG. 1 is a flow chart illustrating a page data click through statistics method according to an exemplary embodiment. The page data click rate statistical method can be applied to a website server, as shown in fig. 1, the page data click rate statistical method 10 includes:
in step S102, at least one element of the page that needs to count the click rate is determined.
For example, the elements of the page that require the statistical click volume may be configured to the server through a configuration interface by a website maintenance person. That is, at least one element of the page requiring the statistical click volume is determined based on the configuration information. However, the present invention is not limited thereto.
In step S104, a buried point position of at least one element in the page, for which the click volume needs to be counted, is obtained.
For example, a statistical module in the server, such as a statistical module developed by a JavaScript language, obtains a buried point position of the at least one element requiring the statistical click volume.
The position of the buried point corresponding to an element may be DOM (Document Object Model) xPath (XML Path Language) of the element. DOM xPath is applicable to XML xPath syntax, i.e. the absolute path of elements in HTML, for example: html/body/form/input [ @ name ═ username' ]. Because each element in the HTML has a traceable path value, any element in either the hover layer or the bullet layer corresponds to a unique path (i.e., DOM xPath).
In step S106, a report element maintenance table of the page is generated.
Wherein the reported element maintenance table comprises: the URL (Uniform Resource Locator) of the page and the location of the buried point of the at least one element that needs to count the number of clicks.
The reported element maintenance table stores corresponding data in a key/value (key/value) form, where key is the URL of the page, and value is the DOM xPath requiring a statistical element. When a plurality of elements in the page need to be counted, all DOM xPath are spliced and stored in the reported element maintenance table in a JSON (JavaScript Object Notation) form.
The reporting element maintenance table is provided with a calling or accessing interface for other modules to call or access.
In addition, the reporting element maintenance table may further include an addition time when each element to be counted is added to the reporting element maintenance table, and the addition time may be, for example, a Unix timestamp. In some embodiments, whether the corresponding element is valid may be further controlled based on the adding time, that is, whether the corresponding element still needs to count the click rate may be controlled by the adding time, for example, the click rate of the element may be set to be counted within a preset time from the adding time, and after the preset time is exceeded, the click rate of the element does not need to be counted again.
In step S108, when the user accesses the page, the reporting element maintenance table is sent to the client cache.
When a user accesses the page, the reported element maintenance table is sent to a client (such as a browser) for caching, so that the client does not need to frequently access a server when needing to use the reported element maintenance table every time.
For example, the reporting element maintenance table may be sent to a cache in sessionStorage of the client, such as a cache set by a sessionStorage. There are two storage ways in HTML5, namely sessionStorage, which is used to store data in a session (session) locally (i.e. in the client), and these data can only be accessed by pages in the same session, and the data is destroyed when the session is over. The use of sessionStorage to store the reporting element maintenance table has the advantages that: firstly, as mentioned above, the access pressure to the maintenance table can be reduced, and the user does not need to request the maintenance table before closing the browsing page; and secondly, the data stored in the sessionStorage does not need to be cleaned regularly, and the user can automatically clean all the pages under the domain name site to which the page belongs after closing the pages.
In addition, the reporting element maintenance table can be sent to a localStorage of the client for caching. In contrast to sessionStrorage, localStorage in HTML5 is used for local persistent storage, and data is never expired unless it is actively deleted.
According to the page data click rate statistical method, the elements needing to be counted are configured and set, and the elements are positioned through the embedded positions of the elements, so that the elements needing to be counted on the page can be counted without being marked in HTML in advance, and the maintenance cost is greatly reduced; in addition, since the xPath can uniquely identify one element, any element in the floating layer or the bullet layer can be accurately positioned so as to facilitate the statistics of the click quantity.
It should be clearly understood that the present disclosure describes how to make and use particular examples, but the principles of the present disclosure are not limited to any details of these examples. Rather, these principles can be applied to many other embodiments based on the teachings of the present disclosure.
FIG. 2 is a flow chart illustrating another page data click through statistics method according to an exemplary embodiment. The page data click rate statistical method can be applied to a client, as shown in fig. 2, the page data click rate statistical method 20 includes:
in step S202, when the user accesses the page, the reporting element maintenance table of the page is loaded.
The reported element maintenance table specifically includes, as described in the statistical method 10 for click volume of page data, a URL of the page and a location of a buried point of at least one element in the page for which click volume needs to be counted. For the report element maintenance table, reference may be specifically made to the description in the page data click rate statistical method 10, which is not described herein again.
As described in the statistical method 10 for page data click rate, the reported element maintenance table may be loaded into sessionStorage of the client for storage, or may also be loaded into localStorage for storage, and the specific loading and caching manner may refer to the description in the statistical method 10 for page data click rate, which is not described herein again.
In step S204, click behavior of the user is monitored.
A monitoring module in the browser, such as a monitoring module written by JavaScript voice, monitors the click behavior of the user.
In step S206, when it is monitored that there is a click behavior transmission, the buried point position of the element corresponding to the click position is obtained.
The buried point location may also be DOM xPath.
In step S208, the embedded point position of the element corresponding to the click position is compared with the embedded point position of the element in the reported element maintenance table.
In step S210, when the buried point position of the element in the reported element maintenance table includes the buried point position of the element corresponding to the click position, the click behavior is reported.
That is, if the element corresponding to the user click position belongs to the element to be counted, the click behavior is reported, for example, to the log receiving server, so as to count the click amount.
In addition, since DOM xPath of a page element can uniquely identify an element, visual presentation or analysis of data can be performed by using DOM xPath as a click ID of the element.
According to the statistical method for the click volume of the page data, whether click behaviors need to be reported or not is determined by comparing the embedded point positions of the elements corresponding to the click positions with the embedded point positions of the elements in the reported element maintenance table. By the method, the statistics of the elements needing to be counted on the page can be completed without marking in HTML in advance, so that the maintenance cost is greatly reduced; in addition, since the xPath can uniquely identify one element, any element in the floating layer or the bullet layer can be accurately positioned so as to facilitate the statistics of the click quantity.
Those skilled in the art will appreciate that all or part of the steps implementing the above embodiments are implemented as computer programs executed by a CPU. The computer program, when executed by the CPU, performs the functions defined by the method provided by the present invention. The program may be stored in a computer readable storage medium, which may be a read-only memory, a magnetic or optical disk, or the like.
Furthermore, it should be noted that the above-mentioned figures are only schematic illustrations of the processes involved in the method according to exemplary embodiments of the invention, and are not intended to be limiting. It will be readily understood that the processes shown in the above figures are not intended to indicate or limit the chronological order of the processes. In addition, it is also readily understood that these processes may be performed synchronously or asynchronously, e.g., in multiple modules.
The following are embodiments of the apparatus of the present invention that may be used to perform embodiments of the method of the present invention. For details which are not disclosed in the embodiments of the apparatus of the present invention, reference is made to the embodiments of the method of the present invention.
FIG. 3 is a block diagram illustrating a page data click rate statistics apparatus according to an exemplary embodiment. The page data click rate statistics apparatus may be applied to a web server, as shown in fig. 3, and the page data click rate statistics apparatus 30 includes: the system comprises an element determining module 300, a buried point position obtaining module 302, a maintenance table generating module 304 and a maintenance table sending module 306.
Wherein the element determining module 300 is configured to determine at least one element of the page that requires the statistical click rate.
For example, the elements of the page that require the statistical click volume may be configured to the server through a configuration interface by a website maintenance person. That is, at least one element of the page requiring the statistical click volume is determined based on the configuration information. However, the present invention is not limited thereto.
The buried point position obtaining module 302 is configured to obtain a buried point position of the at least one element.
In some embodiments, the embedded point of the element is a DOM xPath of the element.
The maintenance table generating module 304 is configured to generate a reporting element maintenance table, where the reporting element maintenance table includes: a URL of the page and a location of a buried point of the at least one element.
In some embodiments, when a plurality of elements in the page need to count the click volume, the positions of the embedded points of the plurality of elements are spliced and stored in the reported element maintenance table in a JSON form.
In some embodiments, the reporting element maintenance table further includes an adding time when the at least one element requiring the statistical click volume is added to the reporting element maintenance table, where the adding time is used to control whether the element is valid.
The maintenance table sending module 306 is configured to send the reporting element maintenance table to the client cache when the user accesses the page.
In some embodiments, the maintenance table sending module 306 is further configured to send the reporting element maintenance table to a sessionStorage of the client for caching.
According to the page data click rate counting device, the elements needing to be counted are configured and arranged, and the elements are positioned through the embedded positions of the elements, so that the elements needing to be counted on the page can be counted without being marked in HTML in advance, and the maintenance cost is greatly reduced; in addition, since the xPath can uniquely identify one element, any element in the floating layer or the bullet layer can be accurately positioned so as to facilitate the statistics of the click quantity.
FIG. 4 is a block diagram illustrating another page data click rate statistics apparatus according to an exemplary embodiment. The page data click rate statistics apparatus can be applied to a client, as shown in fig. 4, the page data click rate statistics apparatus 40 includes: a maintenance table loading module 402, a click behavior monitoring module 404, a click position obtaining module 406, a click position comparing module 408 and a click behavior reporting module 410.
The maintenance table loading module 402 is configured to load a reporting element maintenance table when a user accesses a page, where the reporting element maintenance table includes: and the URL of the page and the buried point position of at least one element needing to count the click rate in the page.
In some embodiments, the maintenance table loading module 402 is further configured to load the reporting element maintenance table into sessionStorage.
In some embodiments, the embedded point of the element is a DOM xPath of the element.
The click behavior monitoring module 404 is configured to monitor a click behavior of the user.
The click position obtaining module 406 is configured to obtain a buried point position of an element corresponding to a click position when a click action occurs.
The click position comparison module 408 is configured to compare the embedded point position of the element corresponding to the click position with the embedded point position of the element in the reported element maintenance table.
The click behavior reporting module 410 is configured to report the click behavior when the embedded point position of the element in the reported element maintenance table includes the embedded point position of the element corresponding to the click position.
The device for counting the click rate of the page data determines whether the click behavior needs to be reported or not by comparing the embedded point position of the element corresponding to the click position with the embedded point position of the element in the reported element maintenance table. By the method, the statistics of the elements needing to be counted on the page can be completed without marking in HTML in advance, so that the maintenance cost is greatly reduced; in addition, since the xPath can uniquely identify one element, any element in the floating layer or the bullet layer can be accurately positioned so as to facilitate the statistics of the click quantity.
It is noted that the block diagrams shown in the above figures are functional entities and do not necessarily correspond to physically or logically separate entities. These functional entities may be implemented in the form of software, or in one or more hardware modules or integrated circuits, or in different networks and/or processor devices and/or microcontroller devices.
Through the above description of the embodiments, those skilled in the art will readily understand that the exemplary embodiments described herein may be implemented by software, or by software in combination with necessary hardware. Therefore, the technical solution according to the embodiment of the present invention can be embodied in the form of a software product, which can be stored in a non-volatile storage medium (which can be a CD-ROM, a usb disk, a removable hard disk, etc.) or on a network, and includes several instructions to make a computing device (which can be a personal computer, a server, a mobile terminal, or a network device, etc.) execute the method according to the embodiment of the present invention.
Exemplary embodiments of the present invention are specifically illustrated and described above. It is to be understood that the invention is not limited to the precise construction, arrangements, or instrumentalities described herein; on the contrary, the invention is intended to cover various modifications and equivalent arrangements included within the spirit and scope of the appended claims.
Claims (10)
1. A statistical method for click rate of page data is applied to a client, and is characterized by comprising the following steps:
when a user accesses a page, loading a reporting element maintenance table of the page; the reporting element maintenance table includes: the URL of the page, the buried point position of at least one element needing to count the click rate in the page and the adding time of the at least one element are used for controlling whether the element is effective or not;
monitoring the click behavior of the user;
when a click action occurs, acquiring the buried point position of an element corresponding to the click position;
comparing the embedded point position of the element corresponding to the click position with the embedded point position of the element in the reported element maintenance table; and
when the buried point position of the element in the reported element maintenance table comprises the buried point position of the element corresponding to the click position, reporting the click behavior;
wherein the embedded point position of the element is DOM xPath of the element;
the reporting element maintenance table is generated by a server according to the following method and is sent to the client:
determining at least one element needing to count click rate in the page based on the configuration information;
acquiring a buried point position of the at least one element;
generating a reporting element maintenance table of the page; and
and when the user accesses the page, sending the reporting element maintenance table to the client cache.
2. The method of claim 1, wherein the reporting element maintenance table is sent to a cache in sessionStorage of the client.
3. The method according to claim 1, wherein when a plurality of elements in the page need to count the click volume, the positions of the embedded points of the plurality of elements are stored in the reported element maintenance table in a JSON form.
4. The method of claim 1 or 3, wherein the loading the reporting element maintenance table of the page comprises: and loading the reported element maintenance table into sessionStorage.
5. A page data click rate statistical device is applied to a client and is characterized by comprising:
the maintenance table loading module is used for loading a reporting element maintenance table when a user accesses a page; the reporting element maintenance table includes: the URL of the page, the buried point position of at least one element needing to count the click rate in the page and the adding time of the at least one element are used for controlling whether the element is effective or not;
the click behavior monitoring module is used for monitoring the click behavior of the user;
the click position acquisition module is used for acquiring the buried point position of the element corresponding to the click position when a click action occurs;
the click position comparison module is used for comparing the embedded point position of the element corresponding to the click position with the embedded point position of the element in the reported element maintenance table; and
a click behavior reporting module, configured to report the click behavior when the embedded point position of the element in the reported element maintenance table includes the embedded point position of the element corresponding to the click position;
wherein the embedded point position of the element is DOM xPath of the element;
the reporting element maintenance table is generated by a server according to the following method and is sent to the client:
determining at least one element needing to count click rate in the page based on the configuration information;
acquiring a buried point position of the at least one element;
generating a reporting element maintenance table of the page; and
and when the user accesses the page, sending the reporting element maintenance table to the client cache.
6. The apparatus of claim 5, wherein the reporting element maintenance table is sent to a cache in a sessionStorage of the client.
7. The apparatus according to claim 5, wherein when there are multiple elements in the page that require statistical click through, the positions of the embedded points of the multiple elements are stored in the reported element maintenance table in a JSON form.
8. The apparatus of claim 5 or 7, wherein the maintenance table loading module is further configured to load the reporting element maintenance table into sessionStorage.
9. An electronic device, comprising:
a memory; and
a processor coupled to the memory, the processor configured to perform the method of any of claims 1-4 based on instructions stored in the memory.
10. A computer-readable storage medium, on which a program is stored which, when being executed by a processor, carries out the method according to any one of claims 1 to 4.
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| CN110633205A (en) * | 2019-06-20 | 2019-12-31 | 北京无限光场科技有限公司 | Method and device for detecting embedded point event, terminal equipment and medium |
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