CN107506877A - OTA platforms are to Forecasting Methodology and system of the shop without room - Google Patents

OTA platforms are to Forecasting Methodology and system of the shop without room Download PDF

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CN107506877A
CN107506877A CN201710919907.1A CN201710919907A CN107506877A CN 107506877 A CN107506877 A CN 107506877A CN 201710919907 A CN201710919907 A CN 201710919907A CN 107506877 A CN107506877 A CN 107506877A
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hotel
room
data
order
shop
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CN107506877B (en
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黎建辉
杜泓江
赵华
熊斌
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Ctrip Computer Technology Shanghai Co Ltd
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00Administration; Management
    • G06Q10/04Forecasting or optimisation specially adapted for administrative or management purposes, e.g. linear programming or "cutting stock problem"
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/0601Electronic shopping [e-shopping]
    • G06Q30/0605Supply or demand aggregation
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/10Services
    • G06Q50/12Hotels or restaurants

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Abstract

The invention discloses Forecasting Methodology and system of a kind of OTA platforms to shop without room, the Forecasting Methodology includes:After user places an order, user's order data is obtained;Corresponding with user's order data user's order tentation data, hotel's historical data, the price data of hotel's house type, the nervous degrees of data of hotel's house type and hotel's history are obtained to shop without room rate data according to user's order data;The data of above-mentioned acquisition are handled by Decision Tree Algorithm, user is established and occurs to shop without room Probabilistic Prediction Model to predict with user's order to probability of the shop without room, OTA platforms are sent according to probability to hotel intervenes content.Present invention improves it is existing by the way of manually investigating to the order processing without room may occur to shop, the problem of overall coverage is relatively low be present, realize and intervention processing is carried out to the order for exceeding given threshold to probability of the shop without room automatically, user is reduced to situation of the shop without room, so as to improve Consumer's Experience, brand image is lifted.

Description

OTA platforms are to Forecasting Methodology and system of the shop without room
Technical field
The present invention relates to grass roots marketing techniques field, more particularly to a kind of OTA (Online Travel Agent, online travelling Society) platform is to Forecasting Methodology and system of the shop without room.
Background technology
For OTA platforms, when generation user does not have roomed situation to hotel, Consumer's Experience can be not only had a strong impact on, Can also badly damaged OTA platforms brand image.In the prior art, in order to solve the problem, generally by following two approach come Improve:A kind of solution way is empirically to judge whether the order can occur to shop without room by the business personnel of OTA platforms, For that may occur directly to dock session with hotel to order of the shop without room, the mode as manually investigated.But because OTA is put down The day order volume of platform is huge, and it is manually that impossible look after each the order without room may occur to shop to rely solely on.This Sample, which can not only be missed, to be occurred to order of the shop without room, cause the loss of OTA platform brand images, it is also possible to can be because user The reduction of experience causes potential customer loss.Another solution method is carried out pair using self-oriented cast net mode and hotel Words investigation, this method can effectively be lifted compared to artificial investigation and quantity on order handled in the unit interval, and coverage rate has increased Add, but because the day order volume because of OTA platforms is huge, for that may occur to order processing of the shop without room totally to cover Rate is still relatively low.
The content of the invention
The technical problem to be solved in the present invention is to overcome the OTA platforms of prior art by way of manually investigating pair It may occur to order of the shop without room to be handled, the defects of order processing overall coverage is relatively low be present, it is therefore intended that carry For Forecasting Methodology and system of a kind of OTA platforms to shop without room.
The present invention is that solve above-mentioned technical problem by following technical proposals:
The present invention provides a kind of OTA platforms to be included to Forecasting Methodology of the shop without room, the Forecasting Methodology:
S1, after user places an order, obtain user's order data, user's order data includes user's order predetermined information And hotel information;
S2, obtained according to user's order data corresponding with user's order data user's order tentation data, Hotel's historical data, the price data of hotel's house type, the nervous degrees of data of hotel's house type and hotel's history are to shop without room rate data;
S3, by Decision Tree Algorithm to user's order tentation data, hotel's historical data, the hotel The price data of house type, the nervous degrees of data of hotel's house type and hotel's history are handled to shop without room rate data, User is established to shop without room Probabilistic Prediction Model;
S4, according to the user to shop predict that corresponding with user's order data user orders without room Probabilistic Prediction Model Probability of the shop without room is arrived in single-shot life;
S5, judge it is described whether be more than given threshold to probability of the shop without room, when being judged as YES, the OTA platforms to Hotel, which is sent, intervenes content.
It is preferred that the intervention content includes IVR (Interactive Voice Response, interactive voice answering) Patrol room content and/or EBK (Ebooking, electronics subscribe menu manager) push content;
The IVR patrols room and session is docked with hotel's voice for characterizing attending a banquet for OTA platforms, and it is true that hotel carries out artificial investigation It is fixed that user whether can occur to situation of the shop without room;
The EBK pushes sends stock's house type information, the room rate of house type corresponding to hotel for characterizing OTA platforms to hotel Information and hotel information.
It is preferred that also include after step S5:
Judge whether the hotel overthrows, when being judged as NO, the OTA platforms are receiving user's determination modification order Instruction after the current order of user is revised as the order of other house types or user is compensated accordingly;
It is described to overthrow for characterizing when hotel is belonged to and occurred without the prediction of room Probabilistic Prediction Model by the user to shop When being more than the hotel of given threshold to probability of the shop without room, the hotel patrols the outgoing call inquiry in room in OTA platforms progress IVR When to the OTA platforms send the first data message, carrying out IVR in the OTA platforms patrols after the outgoing call inquiry in room to the OTA Platform sends the second data message;
First data message sends the information for having room to the OTA platforms for characterizing the hotel;
Second data message is used to characterize the hotel to information of the OTA platforms transmission without room.
It is preferred that also include before the step of acquisition user order data in step S1:
Judge whether the order that user places an order meets storage condition, when being judged as YES, by the order according to institute State entry time corresponding to order and carry out storage processing;
The storage condition is used to characterize the situation that the order to have placed an order belongs to non-emergent and non-cancellation.
It is preferred that whether user's order tentation data includes being to retain room information, subscribe number of days information in advance, be predetermined At least one of room number information, order unit price information and same period last year pricing information;
The hotel room that OTA platforms are directly sold is kept for including hotel in the reservation room;
Classes of cities data, OTA platforms where city level data, hotel where hotel's historical data includes hotel At least one of ratings data, chain categorical data, hotel's categorical data, Hotel Star data and hotel's sales data;
The price data of hotel's house type includes the price for having directly or indirectly relation with the price of hotel's house type;
What the nervous degrees of data of hotel's house type was used to characterizing hotel sells house type in affiliated city or affiliated commercial circle In tensity;
Hotel's history occurs to arrive shop to shop without the hotel that room rate is used to characterize in the history house data according to hotel Number without room accounts for the ratio of same time order total amount.
The present invention also provides a kind of OTA platforms to be included first and obtains list to forecasting system of the shop without room, the forecasting system Member, second acquisition unit, processing unit, predicting unit and the first judging unit;
The first acquisition unit is used for after user places an order, and obtains user's order data, user's order data bag Include user's order predetermined information and hotel information;
The second acquisition unit is used for corresponding with user's order data according to user's order data acquisition User's order tentation data, hotel's historical data, the price data of hotel's house type, the nervous degrees of data of hotel's house type and hotel are gone through History is to shop without room rate data;
The processing unit is used for by Decision Tree Algorithm to user's order tentation data, hotel's history Data, the price data of hotel's house type, the nervous degrees of data of hotel's house type and hotel's history are to shop without room rate Data are handled, and establish user to shop without room Probabilistic Prediction Model;
The predicting unit is used for according to the user to shop without the prediction of room Probabilistic Prediction Model and user's order numbers Occur to arrive probability of the shop without room according to corresponding user's order;
First judging unit be used to judging it is described whether be more than given threshold to probability of the shop without room, be judged as YES When, the OTA platforms are sent to hotel intervenes content.
It is preferred that the content of intervening includes the content that IVR patrols the content and/or EBK push in room;
The IVR patrols room and session is docked with hotel's voice for characterizing attending a banquet for OTA platforms, and it is true that hotel carries out artificial investigation It is fixed that user whether can occur to situation of the shop without room;
The EBK is pushed for characterizing stock's house type information, the room rate information of house type corresponding to OTA platforms to hotel's transmission With hotel's real time information.
It is preferred that the forecasting system also includes the second judging unit;
Second judging unit is used to judge whether the hotel overthrows, and when being judged as NO, the OTA platforms are connecing Receive and the current order of user is revised as the order of other house types after user determines the instruction of modification order or user is carried out Corresponding compensation;
It is described to overthrow for characterizing when hotel is belonged to and occurred without the prediction of room Probabilistic Prediction Model by the user to shop When being more than the hotel of given threshold to probability of the shop without room, the hotel patrols the outgoing call inquiry in room in OTA platforms progress IVR When to the OTA platforms send the first data message, carrying out IVR in the OTA platforms patrols after the outgoing call inquiry in room to the OTA Platform sends the second data message;
First data message sends the information for having room to the OTA platforms for characterizing the hotel;
Second data message is used to characterize the hotel to information of the OTA platforms transmission without room.
It is preferred that the forecasting system also includes the 3rd judging unit;
3rd judging unit is used to judge whether the order that user places an order meets storage condition, is being judged as YES When, the order is subjected to storage processing according to entry time corresponding to the order;
The storage condition is used to characterize the situation that the order to have placed an order belongs to non-emergent and non-cancellation.
It is preferred that whether user's order tentation data includes being to retain room information, subscribe number of days information in advance, be predetermined At least one of room number information, order unit price information and same period last year pricing information;
The hotel room that OTA platforms are directly sold is kept for including hotel in the reservation room;
Classes of cities data, OTA platforms where city level data, hotel where hotel's historical data includes hotel At least one of ratings data, chain categorical data, hotel's categorical data, Hotel Star data and hotel's sales data;
The price data of hotel's house type includes the price for having directly or indirectly relation with the price of hotel's house type;
What the nervous degrees of data of hotel's house type was used to characterizing hotel sells house type in affiliated city or affiliated commercial circle In tensity;
Hotel's history occurs to arrive shop to shop without the hotel that room rate is used to characterize in the history house data according to hotel Number without room accounts for the ratio of same time order total amount.
The positive effect of the present invention is:
The present invention is placed an order by user and obtains forms data under user, user's order according to corresponding to obtaining forms data under user Tentation data, hotel's historical data, the price data of hotel's house type, the nervous degrees of data of hotel's house type and hotel's history to shop without Room rate data, then the data obtained by Decision Tree Algorithm more than are established to shop without room Probabilistic Prediction Model, prediction Occur to arrive probability of the shop without room with user;When being more than given threshold to probability of the shop without room, OTA platforms are sent to hotel intervenes Content, so as to improve in the prior art by the way of manually investigating to the order processing without room may occur to shop, deposit Order processing overall coverage is relatively low the problem of, realizes and the order for exceeding given threshold to probability of the shop without room is carried out automatically Intervention is handled, and is reduced user and is occurred to situation of the shop without room, so as to improve Consumer's Experience, lifts brand image.
Brief description of the drawings
Fig. 1 be embodiments of the invention 1 OTA platforms to Forecasting Methodology of the shop without room flow chart;
Fig. 2 be embodiments of the invention 2 OTA platforms to forecasting system of the shop without room structural representation.
Embodiment
The present invention is further illustrated below by the mode of embodiment, but does not therefore limit the present invention to described reality Apply among a scope.
Embodiment 1
As shown in figure 1, for the present embodiment OTA platforms to Forecasting Methodology of the shop without room flow chart.
The OTA platforms of the present invention include to Forecasting Methodology of the shop without room:
S101, after user places an order, judge whether the order that user places an order meets storage condition, be judged as YES When, the order is subjected to storage processing according to entry time corresponding to the order;
Wherein, the storage condition is used to characterize the situation that the order to have placed an order belongs to non-emergent and non-cancellation.
Specifically, order determines that the relation between time and order entry time is as follows:
If meet storage condition and the acknowledgement of orders time moves in the 15 of day the previous day in order:Before 00, then the order Entry time is to move in day the previous day 17:00;If the acknowledgement of orders time for meeting storage condition moves in day the previous day in order 15:00 to moving in 16 on the day of day:Between 00, then the order entry time is 2 hours after the acknowledgement of orders time;If meet The acknowledgement of orders time of storage condition is 16 on the day of order moves in day:00 to moving in 17 on the day of day:00, then order entry time be Move in same day day 18:00;If meet the acknowledgement of orders time of storage condition 17 on the day of order moves in day:After 00, then order Single entry time is the latter hour of acknowledgement of orders time.
S102, user's order data is obtained, user's order data includes user's order predetermined information and hotel information;
S103, corresponding with user's order data user's order predetermined number obtained according to user's order data According to, the nervous degrees of data of hotel's historical data, the price data of hotel's house type, hotel's house type and hotel's history to shop without room rate number According to;
Wherein, whether user's order tentation data includes being to retain room information, subscribe number of days information, predetermined room in advance Between at least one of number information, order unit price information and same period last year pricing informations;
Wherein, the same period last year price refers to the price in last year in same period same house type.
The hotel room that OTA platforms are directly sold is kept for including hotel in the reservation room;
Classes of cities data, OTA platforms where city level data, hotel where hotel's historical data includes hotel At least one of ratings data, chain categorical data, hotel's categorical data, Hotel Star data and hotel's sales data;
The price data of hotel's house type includes the price for having directly or indirectly relation with the price of hotel's house type;
Wherein, the price for having direct relation with hotel's house type price includes house type price of current order etc.;With hotel room Type price has indirect relation to include submitting the median of order price to locate with same move in day nearest seven days of physics house type House type price in middle price section;
What the nervous degrees of data of hotel's house type was used to characterizing hotel sells house type in affiliated city or affiliated commercial circle In tensity;
Hotel's history occurs to arrive shop to shop without the hotel that room rate is used to characterize in the history house data according to hotel Number without room accounts for the ratio of same time order total amount.Wherein it is possible to by occurring to arrive situation of the shop without room as user, to the use The hotel that family is moved in is marked, so as to occur to number of the shop without room to count to the hotel.
S104, by Decision Tree Algorithm to user's order tentation data, hotel's historical data, the wine The price data of shop house type, the nervous degrees of data of hotel's house type and hotel's history to shop without room rate data at Reason, establishes user to shop without room Probabilistic Prediction Model;
Specifically, the first step, user's order data of acquisition is handled, forms raw data set;Second step, to original Beginning data set carries out the data prediction operations such as data cleansing, missing values (i.e. no data) processing;3rd step, by what is handled well Data are divided into two parts of training data and test data;4th step, training data is instructed by Decision Tree Algorithm Practice to shop without room Probabilistic Prediction Model, will train to shop and be applied to without room Probabilistic Prediction Model in test data, instructed Practice effect.
Wherein, it is as follows to offline compliance test result process of the shop without room Probabilistic Prediction Model:
Assuming that there is 4 orders, to predicted value of the shop without room Probabilistic Prediction Model be scores=[0.1,0.4,0.35, 0.8], forecast model actual value is that y=[0,0,1,1] (is expressed as positive sample labeled as 1, negative sample is expressed as labeled as 0 This), 0.35 is set to given threshold of the shop without room Probabilistic Prediction Model, i.e. model predication value score >=0.35 is positive sample.Such as Shown in table 1:
Table 1
Wherein, the judicious quantity of model={ sample size of scores >=0.35 }, the wrongheaded quantity of model= { scores < 0.35 sample size }, the really quantity of negative sample={ model actual value is for 0 }, really positive sample Quantity={ model actual value is for 1 }.
So as to, accuracy rate=(model sentence correctly and really positive sample)/model total amount=2/ (2+1)= 66.7%;Recall rate=(model sentences correctly and really positive sample)/actual positive sample total amount=2/ (2+1)= 66.7%.Wherein, accuracy rate and recall rate are without the offline measure of effectiveness index of room Probabilistic Prediction Model to shop.
Specifically, for example, it is assumed that there are 4 order O=[O1, O2, O3, O4], occur to have 2 lists altogether to order of the shop without room, Without room=[O3, O4], then the order whether occur that y=[0,0,1,1] can be expressed as without room to shop, now y is represented true Value.Assuming that it is existing to shop without room Probabilistic Prediction Model variable add model after, to shop without room Probabilistic Prediction Model obtain scores =[0.1,0.4,0.35,0.8], and forecast model to given threshold of the shop without room probability be 0.35, represent when score >= When 0.35, the hotel is likely to occur to situation of the shop without room, when less than 0.35, is then not considered, according to scores =[0.1,0.4,0.35,0.8] judges whether to occur to be labeled as y=[0,1,1,1] without room to shop, then that establishes is general without room to shop The accuracy rate and recall rate of rate forecast model are 66.7%.
S105, corresponding with user's order data user predicted without room Probabilistic Prediction Model according to the user to shop Order occurs to arrive probability of the shop without room;
Whether it is more than given threshold to probability of the shop without room described in S106, judgement, when being judged as YES, the OTA platforms Sent to hotel and intervene content;
Wherein, the content of intervening includes the content that IVR patrols the content and/or EBK push in room;
The IVR patrols room and session is docked with hotel's voice for characterizing attending a banquet for OTA platforms, and it is true that hotel carries out artificial investigation It is fixed that user whether can occur to situation of the shop without room;
The EBK pushes sends stock's house type information, the room rate of house type corresponding to hotel for characterizing OTA platforms to hotel Information and hotel information.
S107, judge whether the hotel overthrows, when being judged as NO, the OTA platforms receive user determine repair The current order of user is revised as the order of other house types after changing single instruction or user is compensated accordingly;
It is described to overthrow for characterizing when hotel is belonged to and occurred without the prediction of room Probabilistic Prediction Model by the user to shop When being more than the hotel of given threshold to probability of the shop without room, the hotel patrols the outgoing call inquiry in room in OTA platforms progress IVR When to the OTA platforms send the first data message, carrying out IVR in the OTA platforms patrols after the outgoing call inquiry in room to the OTA Platform sends the second data message;
First data message sends the information for having room to the OTA platforms for characterizing the hotel;
Second data message is used to characterize the hotel to information of the OTA platforms transmission without room.
Embodiment 2
As shown in Fig. 2 the present invention also provides a kind of OTA platforms and included to forecasting system of the shop without room, the forecasting system First acquisition unit 1, second acquisition unit 2, processing unit 3, the judging unit 5 of predicting unit 4 and first, the second judging unit 6 With the 3rd judging unit 7.
The first acquisition unit 1 is used for after user places an order, and obtains user's order data, user's order data bag Include user's order predetermined information and hotel information;
3rd judging unit 7 is used to judge whether the order that user places an order meets storage condition, is being judged as When being, the order is subjected to storage processing according to entry time corresponding to the order;
The storage condition is used to characterize the situation that the order to have placed an order belongs to non-emergent and non-cancellation.
Specifically, order determines that the relation between time and order entry time is as follows:
If meet storage condition and the acknowledgement of orders time moves in the 15 of day the previous day in order:Before 00, then the order Entry time is to move in day the previous day 17:00;If the acknowledgement of orders time for meeting storage condition moves in day the previous day in order 15:00 to moving in 16 on the day of day:Between 00, then the order entry time is 2 hours after the acknowledgement of orders time;If meet The acknowledgement of orders time of storage condition is 16 on the day of order moves in day:00 to moving in 17 on the day of day:00, then order entry time be Move in same day day 18:00;If meet the acknowledgement of orders time of storage condition 17 on the day of order moves in day:After 00, then order Single entry time is the latter hour of acknowledgement of orders time.
The second acquisition unit 2 is used for corresponding with user's order data according to user's order data acquisition User's order tentation data, hotel's historical data, the price data of hotel's house type, the nervous degrees of data of hotel's house type and hotel are gone through History is to shop without room rate data;
Wherein, whether user's order tentation data includes being to retain room information, subscribe number of days information, predetermined room in advance Between at least one of number information, order unit price information and same period last year pricing informations;
Wherein, the same period last year price refers to the price in last year in same period same house type.
The hotel room that OTA platforms are directly sold is kept for including hotel in the reservation room;
Classes of cities data, OTA platforms where city level data, hotel where hotel's historical data includes hotel At least one of ratings data, chain categorical data, hotel's categorical data, Hotel Star data and hotel's sales data;
The price data of hotel's house type includes the price for having directly or indirectly relation with the price of hotel's house type;
Wherein, the price for having direct relation with hotel's house type price includes house type price of current order etc.;With hotel room Type price has indirect relation to include submitting the median of order price to locate with same move in day nearest seven days of physics house type House type price in middle price section;
What the nervous degrees of data of hotel's house type was used to characterizing hotel sells house type in affiliated city or affiliated commercial circle In tensity;
Hotel's history occurs to arrive shop to shop without the hotel that room rate is used to characterize in the history house data according to hotel Number without room accounts for the ratio of same time order total amount.Wherein it is possible to by occurring to arrive situation of the shop without room as user, to the use The hotel that family is moved in is marked, so as to occur to number of the shop without room to count to the hotel.
The processing unit 3 is used to go through user's order tentation data, the hotel by Decision Tree Algorithm History data, the price data of hotel's house type, the nervous degrees of data of hotel's house type and hotel's history are to shop without room Rate data are handled, and establish user to shop without room Probabilistic Prediction Model;
The predicting unit 4 is used for according to the user to shop without the prediction of room Probabilistic Prediction Model and user's order numbers Occur to arrive probability of the shop without room according to corresponding user's order;
First judging unit 5 be used to judging it is described whether be more than given threshold to probability of the shop without room, be judged as When being, the OTA platforms are sent to hotel intervenes content.
Wherein, the content of intervening includes the content that IVR patrols the content and/or EBK push in room;
The IVR patrols room and session is docked with hotel's voice for characterizing attending a banquet for OTA platforms, and it is true that hotel carries out artificial investigation It is fixed that user whether can occur to situation of the shop without room;
The EBK pushes sends stock's house type information, the room rate of house type corresponding to hotel for characterizing OTA platforms to hotel Information and hotel information.
Second judging unit 6 is used to judge whether the hotel overthrows, and when being judged as NO, the OTA platforms exist Receive and the current order of user is revised as the order of other house types after user determines the instruction of modification order or user is entered The corresponding compensation of row;
It is described to overthrow for characterizing when hotel is belonged to and occurred without the prediction of room Probabilistic Prediction Model by the user to shop When being more than the hotel of given threshold to probability of the shop without room, the hotel patrols the outgoing call inquiry in room in OTA platforms progress IVR When to the OTA platforms send the first data message, carrying out IVR in the OTA platforms patrols after the outgoing call inquiry in room to the OTA Platform sends the second data message;
First data message sends the information for having room to the OTA platforms for characterizing the hotel;
Second data message is used to characterize the hotel to information of the OTA platforms transmission without room.
Although the foregoing describing the embodiment of the present invention, it will be appreciated by those of skill in the art that these It is merely illustrative of, protection scope of the present invention is defined by the appended claims.Those skilled in the art is not carrying on the back On the premise of principle and essence from the present invention, various changes or modifications can be made to these embodiments, but these are changed Protection scope of the present invention is each fallen within modification.

Claims (10)

1. a kind of OTA platforms are to Forecasting Methodology of the shop without room, it is characterised in that the Forecasting Methodology includes:
S1, after user places an order, obtain user's order data, user's order data includes user's order predetermined information and wine Shop information;
S2, corresponding with user's order data user's order tentation data, hotel obtained according to user's order data Historical data, the price data of hotel's house type, the nervous degrees of data of hotel's house type and hotel's history are to shop without room rate data;
S3, by Decision Tree Algorithm to user's order tentation data, hotel's historical data, hotel's house type Price data, hotel's house type nervous degrees of data and hotel's history handled to shop without room rate data, establish User is to shop without room Probabilistic Prediction Model;
S4, corresponding with user's order data user's order hair predicted without room Probabilistic Prediction Model according to the user to shop Probability of the shop without room is arrived in life;
S5, judge it is described whether be more than given threshold to probability of the shop without room, when being judged as YES, the OTA platforms are to hotel Send and intervene content.
2. OTA platforms as claimed in claim 1 are to Forecasting Methodology of the shop without room, it is characterised in that the intervention content includes IVR patrols the content in room and/or the content of EBK push;
The IVR patrols room and session is docked with hotel's voice for characterizing attending a banquet for OTA platforms, and hotel, which carries out artificial investigation determination, is It is no that user can occur to situation of the shop without room;
The EBK pushes sends stock's house type information, the room rate information of house type corresponding to hotel for characterizing OTA platforms to hotel And hotel information.
3. OTA platforms as claimed in claim 1 are to Forecasting Methodology of the shop without room, it is characterised in that also include after step S5:
Judge whether the hotel overthrows, when being judged as NO, the OTA platforms determine the finger of modification order receiving user The current order of user is revised as the order of other house types after order or user is compensated accordingly;
Described overthrow can occur to shop for characterizing when hotel is belonged to by the user to shop without the prediction of room Probabilistic Prediction Model Probability without room be more than given threshold hotel when, the hotel the OTA platforms carry out IVR patrol room outgoing call inquiry when to The OTA platforms send the first data message, to the OTA platforms after OTA platforms progress IVR patrols the outgoing call inquiry in room Send the second data message;
First data message sends the information for having room to the OTA platforms for characterizing the hotel;
Second data message is used to characterize the hotel to information of the OTA platforms transmission without room.
4. OTA platforms as claimed in claim 1 are to Forecasting Methodology of the shop without room, it is characterised in that described in step S1 is obtained Also include before the step of taking family order data:
Judge whether the order that user places an order meets storage condition, when being judged as YES, the order is ordered according to described Entry time corresponding to list carries out storage processing;
The storage condition is used to characterize the situation that the order to have placed an order belongs to non-emergent and non-cancellation.
5. OTA platforms as claimed in claim 1 are to Forecasting Methodology of the shop without room, it is characterised in that user's order makes a reservation for Data are included whether to retain room information, reservation number of days information, reservation number information, order unit price information and last year are same in advance At least one of phase pricing information;
The hotel room that OTA platforms are directly sold is kept for including hotel in the reservation room;
Classes of cities data, the grading of OTA platforms where city level data, hotel where hotel's historical data includes hotel At least one of data, chain categorical data, hotel's categorical data, Hotel Star data and hotel's sales data;
The price data of hotel's house type includes the price for having directly or indirectly relation with the price of hotel's house type;
What the nervous degrees of data of hotel's house type was used to characterizing hotel sells house type in affiliated city or affiliated commercial circle Tensity;
Hotel's history occurs to shop without room to shop without the hotel that room rate is used to characterize in the history house data according to hotel Number account for the ratio of same time order total amount.
6. a kind of OTA platforms are to forecasting system of the shop without room, it is characterised in that the forecasting system include first acquisition unit, Second acquisition unit, processing unit, predicting unit and the first judging unit;
The first acquisition unit is used for after user places an order, and obtains user's order data, and user's order data includes using Family order predetermined information and hotel information;
The second acquisition unit is used to obtain user corresponding with user's order data according to user's order data Order tentation data, hotel's historical data, the price data of hotel's house type, the nervous degrees of data of hotel's house type and hotel's history arrive Shop is without room rate data;
The processing unit is used for by Decision Tree Algorithm to user's order tentation data, hotel's history number According to, the nervous degrees of data of the price data of hotel's house type, hotel's house type and hotel's history to shop without room rate number According to being handled, user is established to shop without room Probabilistic Prediction Model;
The predicting unit is used for according to the user to shop without the prediction of room Probabilistic Prediction Model and user's order data pair The user's order answered occurs to probability of the shop without room;
First judging unit be used to judging it is described whether be more than given threshold to probability of the shop without room, when being judged as YES, The OTA platforms are sent to hotel intervenes content.
7. OTA platforms as claimed in claim 6 are to forecasting system of the shop without room, it is characterised in that the intervention content includes IVR patrols the content in room and/or the content of EBK push;
The IVR patrols room and session is docked with hotel's voice for characterizing attending a banquet for OTA platforms, and hotel, which carries out artificial investigation determination, is It is no that user can occur to situation of the shop without room;
The EBK is pushed for characterizing stock's house type information, the room rate information of house type and wine corresponding to OTA platforms to hotel's transmission Shop real time information.
8. OTA platforms as claimed in claim 6 are to forecasting system of the shop without room, it is characterised in that the forecasting system is also wrapped Include the second judging unit;
Second judging unit is used to judge whether the hotel overthrows, and when being judged as NO, the OTA platforms are receiving The current order of user is revised as the order of other house types after determining the instruction of modification order or user carried out corresponding by user Compensation;
Described overthrow can occur to shop for characterizing when hotel is belonged to by the user to shop without the prediction of room Probabilistic Prediction Model Probability without room be more than given threshold hotel when, the hotel the OTA platforms carry out IVR patrol room outgoing call inquiry when to The OTA platforms send the first data message, to the OTA platforms after OTA platforms progress IVR patrols the outgoing call inquiry in room Send the second data message;
First data message sends the information for having room to the OTA platforms for characterizing the hotel;
Second data message is used to characterize the hotel to information of the OTA platforms transmission without room.
9. OTA platforms as claimed in claim 6 are to forecasting system of the shop without room, it is characterised in that the forecasting system is also wrapped Include the 3rd judging unit;
3rd judging unit is used to judge whether the order that user places an order meets storage condition, when being judged as YES, The order is subjected to storage processing according to entry time corresponding to the order;
The storage condition is used to characterize the situation that the order to have placed an order belongs to non-emergent and non-cancellation.
10. OTA platforms as claimed in claim 6 are to forecasting system of the shop without room, it is characterised in that user's order makes a reservation for Data are included whether to retain room information, reservation number of days information, reservation number information, order unit price information and last year are same in advance At least one of phase pricing information;
The hotel room that OTA platforms are directly sold is kept for including hotel in the reservation room;
Classes of cities data, the grading of OTA platforms where city level data, hotel where hotel's historical data includes hotel At least one of data, chain categorical data, hotel's categorical data, Hotel Star data and hotel's sales data;
The price data of hotel's house type includes the price for having directly or indirectly relation with the price of hotel's house type;
What the nervous degrees of data of hotel's house type was used to characterizing hotel sells house type in affiliated city or affiliated commercial circle Tensity;
Hotel's history occurs to shop without room to shop without the hotel that room rate is used to characterize in the history house data according to hotel Number account for the ratio of same time order total amount.
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CN109685234A (en) * 2018-12-27 2019-04-26 携程计算机技术(上海)有限公司 The processing method and system subscribed for hotel's house type
CN109784848A (en) * 2018-12-29 2019-05-21 深圳慧通商务有限公司 Hotel's order processing method and Related product
CN111144598A (en) * 2019-12-27 2020-05-12 携程计算机技术(上海)有限公司 Prediction method of OTA reserved room reliability, model training method and system
CN114706862A (en) * 2022-01-27 2022-07-05 深圳市天下房仓科技有限公司 Hotel room state prediction method, device, equipment and storage medium
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CN109376891A (en) * 2018-11-27 2019-02-22 携程计算机技术(上海)有限公司 The determination method and system of the full room state of people place
CN109376891B (en) * 2018-11-27 2022-06-21 携程计算机技术(上海)有限公司 Method and system for determining full house state of residential accommodation
CN109685234A (en) * 2018-12-27 2019-04-26 携程计算机技术(上海)有限公司 The processing method and system subscribed for hotel's house type
CN109685234B (en) * 2018-12-27 2023-09-05 携程计算机技术(上海)有限公司 Processing method and system for hotel room reservation
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CN116402587A (en) * 2023-05-26 2023-07-07 浙江飞猪网络技术有限公司 House type upgrading method, device and medium
CN116402587B (en) * 2023-05-26 2023-09-26 浙江飞猪网络技术有限公司 House type upgrading method, device and medium

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