CN107492007A - The shop methods of exhibiting and device of a kind of virtual reality - Google Patents
The shop methods of exhibiting and device of a kind of virtual reality Download PDFInfo
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- CN107492007A CN107492007A CN201710623718.XA CN201710623718A CN107492007A CN 107492007 A CN107492007 A CN 107492007A CN 201710623718 A CN201710623718 A CN 201710623718A CN 107492007 A CN107492007 A CN 107492007A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0641—Shopping interfaces
- G06Q30/0643—Graphical representation of items or shoppers
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Abstract
The invention provides the shop methods of exhibiting and device of a kind of virtual reality, methods described includes：S1, according to the outdoor scene parameter in shop, the shop model of acquisition virtual reality corresponding with the shop；S2, according to the commodity in the shop, the parameter information of goods model in the shop model is set；S3, asked according to displaying, the shop model is shown.The present invention establishes virtual reality model by the outdoor scene parameter according to shop, realizes the duplication to solid shop, clearly demonstrates commodity, consumer is had extremely strong substitution sense in shopping, obtains real purchase experiences, has attracted consumer to buy commodity.
Description
Technical field
The present invention relates to technical field of virtual reality, and in particular to the shop methods of exhibiting and device of a kind of virtual reality.
Background technology
In traditional economic field, consumer often tends to buy commodity inside solid shop；And with online
The rise of shopping website, increasing consumer orientation is in online virtual shop's purchase commodity.
In the prior art, many commodity also all in online shopping site sold by restocking, as long as consumer clicks to enter
Specific shopping website, it is possible to search the content of commodity, and the means that can be paid by online transaction complete shopping.So
And the online shopping site of general ecommerce is all only to provide the merchandise news of plane, at most one commodity of offer is multiple
Angle image, consumer is allowed to judge whether to buy according to this plane information.
Therefore, at least there is following technological deficiency in prior art：Traditional online shopping can not show the true shape in shop
Condition, consumer can only see the information of particular commodity；The picture of commodity generally goes through substantial amounts of secondary operation, can not allow consumer
It is perfectly clear, comprehensive assessment intuitively is carried out to the commodity for wanting purchase, has often resulted in consumer and bought and do not conform to
The commodity of regard, influence the purchase experiences of consumer.
The content of the invention
For appealing defect present in prior art, the present invention provides a kind of the shop methods of exhibiting and dress of virtual reality
Put.
An aspect of of the present present invention provides a kind of shop methods of exhibiting of virtual reality, including：S1, joined according to the outdoor scene in shop
Number, obtain the shop model of virtual reality corresponding with the shop；S2, according to the commodity in the shop, the shop is set
Spread the parameter information of goods model in model；S3, asked according to displaying, the shop model is shown.
Wherein, the step S1 further comprises：Shoot on location is carried out to the shop by virtual reality camera, obtained
The outdoor scene parameter in the shop；According to the outdoor scene parameter, the shop model is established by 3D modeling software, and set multiple
Panorama point of observation.
Wherein, the step S2 also includes：Simultaneously from the image information of commodity described in multiple angle acquisitions, the business is obtained
720 degree of panoramic pictures of product.
Wherein, the parameter information includes the putting position and merchandise news of the commodity；Wherein, the merchandise news bag
Include one or more of size, color, quality, price and user's evaluation of the commodity.
Wherein, the step S1 also includes：Augmented reality processing is carried out to the solid shop model.
Wherein, the displaying request includes：Mobile request, merchandise request of taking, observation business in into shop request, shop
Product request, commodity are put into shopping cart request and commodity are replaced into one or more of request.
Wherein, also include after the step S2：Store the parameter information of the shop model and the goods model.
Another aspect of the present invention provides a kind of shop exhibiting device of virtual reality, including：Acquisition module, for basis
The outdoor scene parameter in shop, obtain the shop model of virtual reality corresponding with the shop；Setup module, for according to the shop
Commodity in paving, the parameter information of goods model in the shop model is set；Display module, it is right for being asked according to displaying
The shop model is shown.
Another aspect of the present invention provides a kind of shop presentation device of virtual reality, including：At least one processor；With
And at least one memory being connected with the processor communication, wherein：The memory storage has and can held by the processor
Capable programmed instruction, the processor call described program instruction to be able to carry out the virtual reality that the above-mentioned aspect of the present invention provides
Shop methods of exhibiting, including：S1, according to the outdoor scene parameter in shop, the shop mould of acquisition virtual reality corresponding with the shop
Type；S2, according to the commodity in the shop, the parameter information of goods model in the shop model is set；S3, please according to displaying
Ask, the shop model is shown.
Another aspect of the present invention provides a kind of non-transient computer readable storage medium storing program for executing, and the non-transient computer is readable
Storage medium stores computer instruction, and the computer instruction makes the computer perform the virtual of the above-mentioned aspect offer of the present invention
The shop methods of exhibiting of reality, including：S1, according to the outdoor scene parameter in shop, obtain virtual reality corresponding with the shop
Shop model；S2, according to the commodity in the shop, the parameter information of goods model in the shop model is set；S3, according to
Displaying request, is shown to the shop model.
The shop methods of exhibiting and device of virtual reality provided by the invention, it is empty by being established according to the outdoor scene parameter in shop
Intend real model, realize the duplication to solid shop, clearly demonstrate commodity, consumer is had in shopping extremely strong
Sense is substituted into, obtains real purchase experiences, has attracted consumer to buy commodity.
Brief description of the drawings
In order to illustrate more clearly about the embodiment of the present invention or technical scheme of the prior art, below will be to embodiment or existing
There is the required accompanying drawing used in technology description to be briefly described, it should be apparent that, drawings in the following description are this hairs
Some bright embodiments, for those of ordinary skill in the art, on the premise of not paying creative work, can be with root
Other accompanying drawings are obtained according to these accompanying drawings.
Fig. 1 is the schematic flow sheet of the shop methods of exhibiting of virtual reality provided in an embodiment of the present invention；
Fig. 2 is the structural representation of the shop exhibiting device of virtual reality provided in an embodiment of the present invention；
Fig. 3 is the structural representation of the shop presentation device of virtual reality provided in an embodiment of the present invention.
Embodiment
To make the purpose, technical scheme and advantage of the embodiment of the present invention clearer, below in conjunction with the embodiment of the present invention
In accompanying drawing, the technical scheme in the embodiment of the present invention is explicitly described, it is clear that described embodiment be the present invention
Part of the embodiment, rather than whole embodiments.Based on the embodiment in the present invention, those of ordinary skill in the art are not having
The every other embodiment obtained under the premise of creative work is made, belongs to the scope of protection of the invention.
Fig. 1 is the schematic flow sheet of the shop methods of exhibiting of virtual reality provided in an embodiment of the present invention, as shown in figure 1,
Including：S1, according to the outdoor scene parameter in shop, the shop model of acquisition virtual reality corresponding with the shop；S2, according to described
Commodity in shop, the parameter information of goods model in the shop model is set；S3, asked according to displaying, to the shop
Model is shown.
Wherein, virtual reality (Virtual Reality, VR) technology is a kind of meter that can be created with the experiencing virtual world
Calculation machine analogue system, it generates a kind of simulated environment using computer, is that a kind of Multi-source Information Fusion, interactive three-dimensional are moved
The system emulation of state what comes into a driver's and entity behavior makes user be immersed in the environment.Virtual reality technology mainly include simulated environment,
Perception, natural technical ability and sensing equipment etc.；Simulated environment be generated by computer, dynamic 3 D stereo is true to nature in real time
Image；Perception refers to that preferable VR should have possessed by all people and perceived；The vision generated except computer graphics techniques
Outer, the also perception such as the sense of hearing, tactile, power feel, motion is perceived, or even also includes smell and sense of taste etc., is also referred to as perceived more.
Wherein, outdoor scene parameter is can to reflect the parameter information of real solid shop environment, such as the outward appearance in shop, interior
The visual aspects such as portion's layout and furnishings；Under can also the actual sound information in shop be recorded, and played in the model of shop.Separately
Outside, because shop can be the shop of sale food, therefore outdoor scene parameter can also include the epidemic disaster number of influence food storage
According to.By the collection to outdoor scene parameter, the shop model of virtual reality can be accurately established.
Wherein, solid shop model is to utilize the model corresponding with solid shop of virtual reality technology structure, the shop
Model should be consistent with solid shop.
Wherein, commodity refer to the item for sale for displaying or putting in shop；In order to reduce real purchase experiences, therefore
In the virtual reality model in shop, goods model should be corresponding with the commodity in current entity shop, and the parameter of goods model
When information then is used to describe to sell the commodity, relevant information that consumer is understood that.
In step sl, according to the outdoor scene parameter of solid shop, built using virtual reality technology corresponding with the shop
Shop model；In order to reach real effect, the model in street residing for the solid shop can be further built, it is possible to achieve disappear
Walked on Fei Zhegai streets and enter the effect in the shop, make consumer that there is the stronger sense of reality.
In step s 2, the goods model in the virtual reality model of the solid shop obtained in step S1 is set
Put；Because the virtual reality model in shop is and the purpose in order that consumer has experience on the spot in person in process of consumption
It is attraction consumer is bought the commodity displayed in shop, it is therefore desirable to which profound displaying is carried out to commodity；The embodiment of the present invention
To being configured with the parameter information of real goods corresponding with the goods model in solid shop for goods model.
It should be noted that the parameter of shop model and goods model therein can be believed according to the actual conditions in shop
, should be to shop model and commodity mould when breath is updated, such as solid shop carries out Discount Promotion or changes commodity
The parameter information of type is configured；So that the synchronizing information of shop model and solid shop, the actual experience of consumer is improved
Sense.
In step s3, the displaying initiated according to consumer or other users is asked, to being configured according in step S2
Shop model afterwards is shown.Displaying can include various ways, such as the webpage at PC ends, mobile terminal APP or such as VR eyes
The virtual reality device of mirror.
The shop methods of exhibiting of virtual reality provided in an embodiment of the present invention, it is empty by being established according to the outdoor scene parameter in shop
Intend real model, realize the duplication to solid shop, clearly demonstrate commodity, consumer is had in shopping extremely strong
Sense is substituted into, obtains real purchase experiences, has attracted consumer to buy commodity.
On the basis of any of the above-described embodiment, the step S1 further comprises：By virtual reality camera to described
Shop carries out shoot on location, obtains the outdoor scene parameter in the shop；According to the outdoor scene parameter, institute is established by 3D modeling software
Shop model is stated, and multiple panorama points of observation are set.
Wherein, virtual reality camera is the camera for gathering shop outdoor scene picture；Pass through the bat of the virtual reality camera
Take the photograph, the panoramic video or panorama sketch in shop can be exported, include the outside picture and Intra pictures in shop.
Wherein, 3D modeling software is the software for being modeled according to outdoor scene parameter, such as 3DMAX softwares；By this
Software can export the virtual reality model in shop.
Specifically, step S1 mainly includes shoot on location step and 3D modeling setting work step.Wherein, 3D modeling scene
Make and contain " can be walked in VR " and " can not be walked in VR " two kinds of situations again, the embodiment of the present invention is in order that consumption
Person has more real consumption experience, and 3D modeling is carried out by the way of " being walked in VR ".In addition, it should also set
Multiple panorama points of observation, enable the customer to from different angles observe the environment in shop.
On the basis of any of the above-described embodiment, the step S2 also includes：Simultaneously from commodity described in multiple angle acquisitions
Image information, obtain 720 degree of panoramic pictures of the commodity.
Wherein, panoramic picture to the greatest extent may be used by the form such as the expression meanses and drawing of wide-angle, photograph, video, threedimensional model
The environment of surrounding can be shown more.720 degree of panoramic pictures, i.e., by image information that whole scene is caught to mm professional camera special or
Picture after being rendered using modeling software, picture split is carried out using software, and played out with special player, will
Planar picture or microcomputer modelling picture are changed into 720 degree and seen entirely, are browsed for virtual reality, and the plan of two dimension is modeled to
Real three dimensions, is presented to audience.
Specifically, can be by multiple cameras simultaneously from polygonal in order to carry out the comprehensive displaying of commodity to consumer
Degree is shot to commodity, and 720 degree of panoramic pictures of the commodity can be got by further processing.So cause consumer
When checking the details of commodity, solve and simply commodity are carried out with simple character introduction and two dimensional surface in the prior art
Caused by image shows the defects of information inaccuracy, consumer can be leafed through to 720 degree of panoramic pictures, be zoomed in or out
Operation, Overall Acquisition merchandise news.
On the basis of any of the above-described embodiment, the parameter information includes the putting position and commodity letter of the commodity
Breath；Wherein, the merchandise news includes one or more in size, color, quality, price and the user's evaluation of the commodity
It is individual.
Specifically, if being that 720 degree of panoramic pictures of commodity are shown to e insufficient to make consumer have commodity
Enough understandings, therefore merchandise news can be further described by way of explanatory note or picture.Consumer exists
The request of merchandise news can be initiated to check in practical operation by way of click.
Additionally, it should be noted that should be directed to the different type of merchandises provides corresponding merchandise news；Such as vegetable
Dish can provide the information such as storage temperature, storage humidity, freshness.
On the basis of any of the above-described embodiment, the step S1 also includes：The virtual reality model is strengthened
Reality processing.
Wherein, augmented reality (Augmented Reality, abbreviation AR), it is a kind of calculating video camera shadow in real time
The position of picture and angle simultaneously add respective image, video, the technology of 3D models, and the target of this technology is virtual on screen
The world is enclosed on real world and carries out interaction.Augmented reality, the information of real world is not only presented, and will be virtual
Information is shown simultaneously, and two kinds of information are complementary to one another, are superimposed.
Specifically, virtual animation effect can be combined with shop model by augmented reality, such as increased
A variety of virtual animation effects such as the label of cartoon character, sales promotion information, dynamic publicity literature.
For example, due to generally having waiter in solid shop, but if waiter is also illustrated in virtual reality model,
And because waiter is static in the model of shop, consequently, it is possible to influenceing the purchase experiences of consumer；Therefore can utilize
Augmented reality, the waiter for constructing virtual animation carry out the recommendation of commodity, and lively effect contributes to the sale of commodity,
So as to attract consumer to buy commodity.
On the basis of above-described embodiment, the displaying request includes：It is mobile in into shop request, shop to ask, take
Take merchandise request, observation merchandise request, commodity are put into shopping cart request and by commodity replace one in request or
It is multiple.
Specifically, should during the displaying of the virtual reality model in shop in order to carry out displaying true to nature to consumer
Shown accordingly when according to all kinds of displayings of consumer request.For example, the request that consumer enters shop is received, can be right
Open door effect should be shown；Mobile request in shop, it can correspondingly show the panorama of residing new point of observation after certain displacement
Effect；When receiving the related displaying request to commodity, the animation effect of virtual " hand ", it can be entered by way of animation effect
Row displaying.
Asked according to the various displayings that consumer sends in shopping, it is corresponding to show virtual reality model, make consumer's
Experience is truer.
On the basis of any of the above-described embodiment, also include after the step S2：Store the shop model and the business
The parameter information of product model.
Specifically, after constructing shop model and being provided with the parameter information of goods model, data are stored；Obtain
After the displaying request sent to consumer, real-time calling can be carried out to corresponding data, to be shown to consumer.
Fig. 2 is the structural representation of the shop exhibiting device of virtual reality provided in an embodiment of the present invention, as shown in Fig. 2
Including：Acquisition module 201, for the outdoor scene parameter according to shop, the shop mould of acquisition virtual reality corresponding with the shop
Type；Setup module 202, for the commodity in the shop, the parameter information of goods model in the shop model is set；
Display module 203, for being asked according to displaying, the shop model is shown.
Specifically, acquisition module 201 utilizes virtual reality technology structure and the shop according to the outdoor scene parameter of solid shop
Corresponding shop model；In order to reach real effect, acquisition module 201 can further build street residing for the solid shop
Model, it is possible to achieve consumer walks on the street and enters the effect in the shop, has consumer stronger true
Sense.
Specifically, the commodity mould in the virtual reality model for the solid shop that setup module 202 obtains to acquisition module 201
Type is configured；Because the virtual reality model in shop is in order that consumer has body on the spot in person in process of consumption
Test, and purpose is attraction consumer is bought the commodity displayed in shop, it is therefore desirable to setup module 202 carries out deep layer to commodity
Secondary displaying；The embodiment of the present invention is believed with the parameter of real goods corresponding with the goods model in solid shop goods model
Breath is configured.
It should be noted that setup module 202 can be according to the actual conditions in shop to shop model and commodity therein
When the parameter information of model is updated, such as solid shop carries out Discount Promotion or changes commodity, setup module 202
The parameter information of shop model and goods model should be configured；So that the information of shop model and solid shop is same
Step, improve the actual experience sense of consumer.
Specifically, the displaying that display module 203 is initiated according to consumer or other users is asked, to according to setup module
Shop model after being configured in 202 is shown.Displaying can include various ways, such as the webpage at PC ends, mobile terminal
APP or such as equipment of VR glasses.
The shop exhibiting device of virtual reality provided in an embodiment of the present invention, it is empty by being established according to the outdoor scene parameter in shop
Intend real model, realize the duplication to solid shop, clearly demonstrate commodity, consumer is had in shopping extremely strong
Sense is substituted into, obtains real purchase experiences, has attracted consumer to buy commodity.
On the basis of any of the above-described embodiment, the acquisition module 201 is further used for：Pass through virtual reality camera pair
The shop carries out shoot on location, obtains the outdoor scene parameter in the shop；According to the outdoor scene parameter, built by 3D modeling software
The shop model is found, and multiple panorama points of observation are set.
On the basis of any of the above-described embodiment, the setup module 202 also includes：Collecting unit, for simultaneously from more
The image information of commodity described in individual angle acquisition, obtain 720 degree of panoramic pictures of the commodity.
On the basis of any of the above-described embodiment, the parameter information includes the putting position and commodity letter of the commodity
Breath；Wherein, the merchandise news includes one or more in size, color, quality, price and the user's evaluation of the commodity
It is individual.
On the basis of any of the above-described embodiment, the acquisition module 201 also includes：Augmented reality processing unit, is used for
Augmented reality processing is carried out to the solid shop model.
On the basis of any of the above-described embodiment, the displaying request includes：It is mobile in into shop request, shop to ask
Ask, merchandise request of taking, observation merchandise request, commodity are put into shopping cart request and commodity are replaced in request one
It is individual or multiple.
On the basis of any of the above-described embodiment, described device also includes：Memory module, for storing the shop model
And the parameter information of the goods model.
Fig. 3 is the structural representation of the shop presentation device of virtual reality provided in an embodiment of the present invention, as shown in figure 3,
The equipment includes：At least one processor 301；And at least one memory 302 with the processor 301 communication connection,
Wherein：The memory 302 is stored with the programmed instruction that can be performed by the processor 301, and the processor 301 calls described
Programmed instruction is able to carry out the shop methods of exhibiting for the virtual reality that the various embodiments described above are provided, including：S1, according to shop
Outdoor scene parameter, obtain the shop model of virtual reality corresponding with the shop；S2, according to the commodity in the shop, set
The parameter information of goods model in the shop model；S3, asked according to displaying, the shop model is shown.
The embodiment of the present invention also provides a kind of non-transient computer readable storage medium storing program for executing, the non-transient computer readable storage
Medium storing computer instructs, and the computer instruction makes computer perform the shop exhibition for corresponding to the virtual reality that embodiment is provided
Show method, including：S1, according to the outdoor scene parameter in shop, the shop model of acquisition virtual reality corresponding with the shop；S2,
According to the commodity in the shop, the parameter information of goods model in the shop model is set；S3, asked according to displaying, it is right
The shop model is shown.
The embodiments such as the shop presentation device of virtual reality described above are only schematical, wherein as separation
The unit of part description can be or may not be it is physically separate, can be as the part that unit is shown or
It can not be physical location, you can with positioned at a place, or can also be distributed on multiple NEs.Can be according to reality
Border needs to select some or all of module therein to realize the purpose of this embodiment scheme.Those of ordinary skill in the art
In the case where not paying performing creative labour, you can to understand and implement.
Through the above description of the embodiments, those skilled in the art can be understood that each embodiment can
Realized by the mode of software plus required general hardware platform, naturally it is also possible to pass through hardware.Based on such understanding, on
The part that technical scheme substantially in other words contributes to prior art is stated to embody in the form of software product, should
Computer software product can store in a computer-readable storage medium, such as ROM/RAM, magnetic disc, CD, including some fingers
Make to cause a computer equipment (can be personal computer, server, or network equipment etc.) to perform each implementation
Some Part Methods of example or embodiment.
Finally it should be noted that：The above embodiments are merely illustrative of the technical solutions of the present invention, rather than its limitations；Although
The present invention is described in detail with reference to the foregoing embodiments, it will be understood by those within the art that：It still may be used
To be modified to the technical scheme described in foregoing embodiments, or equivalent substitution is carried out to which part technical characteristic；
And these modification or replace, do not make appropriate technical solution essence depart from various embodiments of the present invention technical scheme spirit and
Scope.
Claims (10)
- A kind of 1. shop methods of exhibiting of virtual reality, it is characterised in that including：S1, according to the outdoor scene parameter in shop, the shop model of acquisition virtual reality corresponding with the shop；S2, according to the commodity in the shop, the parameter information of goods model in the shop model is set；S3, asked according to displaying, the shop model is shown.
- 2. according to the method for claim 1, it is characterised in that the step S1 further comprises：Shoot on location is carried out to the shop by virtual reality camera, obtains the outdoor scene parameter in the shop；According to the outdoor scene parameter, the shop model is established by 3D modeling software, and multiple panorama points of observation are set.
- 3. according to the method for claim 1, it is characterised in that the step S2 also includes：Simultaneously from the image informations of commodity described in multiple angle acquisitions, 720 degree of panoramic pictures of the commodity are obtained.
- 4. according to the method for claim 1, it is characterised in that the putting position of the parameter information including the commodity and Merchandise news；Wherein, the merchandise news includes one or more in size, color, quality, price and the user's evaluation of the commodity It is individual.
- 5. according to the method for claim 1, it is characterised in that the step S1 also includes：Augmented reality processing is carried out to the solid shop model.
- 6. according to the method for claim 3, it is characterised in that the displaying request includes：Into shop request, mobile request in shop, merchandise request of taking, observation merchandise request, commodity are put into shopping cart asked Ask and commodity are replaced into one or more of request.
- 7. according to the method for claim 1, it is characterised in that also include after the step S2：Store the parameter information of the shop model and the goods model.
- A kind of 8. shop exhibiting device of virtual reality, it is characterised in that including：Acquisition module, for the outdoor scene parameter according to shop, the shop model of acquisition virtual reality corresponding with the shop；Setup module, for the commodity in the shop, the parameter information of goods model in the shop model is set；Display module, for being asked according to displaying, the shop model is shown.
- A kind of 9. shop presentation device of virtual reality, it is characterised in that including：At least one processor；And at least one memory being connected with the processor communication, wherein：The memory storage has can be by the place The programmed instruction that device performs is managed, the processor calls described program instruction to be able to carry out as described in claim 1 to 7 is any Method.
- 10. a kind of non-transient computer readable storage medium storing program for executing, it is characterised in that the non-transient computer readable storage medium storing program for executing is deposited Computer instruction is stored up, the computer instruction makes the computer perform the method as described in claim 1 to 7 is any.
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| CN201710623718.XA CN107492007A (en) | 2017-07-27 | 2017-07-27 | The shop methods of exhibiting and device of a kind of virtual reality |
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| CN111951385A (en) * | 2020-08-12 | 2020-11-17 | 中国银行股份有限公司 | Enterprise display method and device |
| CN112215675A (en) * | 2020-09-28 | 2021-01-12 | 珠海格力电器股份有限公司 | Product display method and device, electronic equipment and storage medium |
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| CN112418995A (en) * | 2020-11-26 | 2021-02-26 | 珠海格力电器股份有限公司 | Online shopping virtual interaction method based on MR virtual reality technology and storage medium |
| CN112884556A (en) * | 2021-03-23 | 2021-06-01 | 中德（珠海）人工智能研究院有限公司 | Shop display method, system, equipment and medium based on mixed reality |
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