CN107481094A - A kind of personalized customization promotion method and system - Google Patents
A kind of personalized customization promotion method and system Download PDFInfo
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- CN107481094A CN107481094A CN201710606403.4A CN201710606403A CN107481094A CN 107481094 A CN107481094 A CN 107481094A CN 201710606403 A CN201710606403 A CN 201710606403A CN 107481094 A CN107481094 A CN 107481094A
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- G06Q30/00—Commerce
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Abstract
The present invention relates to a kind of personalized customization promotion method and system, wherein personalized customization extension system includes a plurality of clients, at least one feed end and a server end, client is used for customization, selection and purchase commodity, the business end of feed end and factory connects, the transmitting-receiving and storage that server end is used between each client, each supply client information；Wherein personalized customization promote be mainly corporate client provide in the past without experience " What You See Is What You Get ", client can share and promote the design of oneself and obtain income.Personalized customization promotion method and the system of the present invention realizes sharing and promoting for the personalized customization scheme that client completes, and the personalized customization scheme be used after the designer of the personalized customization scheme will receive design income.And for enterprise, the pattern fixed output quota by sales provides new solution to industrial upgrading.
Description
Technical field
The present invention relates to manufacturing industry customization manufacturing management promote field, and in particular to a kind of personalized customization promotion method with
System.
Background technology
The links such as traditional manufacturing design, manufacture, sale are typically all without the participation of consumer, to consumer
Demand understanding approach it is few, the high risk that stock again be present of product development cost.Existing personalized customization manufacture method
It is the individual demand information for collecting consumer, is then manufactured, high is required to the design level of consumer and needs the time
It is long, and each consumer only produces its order needed after taking time and effort complete design, the design wasting of resources, lacks consumer
Between interaction, lack the realization of consumer's self-value.
The customization design of article of footwear disclosed in Chinese patent CN104520920A, comprises the following steps：Carried for customer
Group, permission customer for the pre-selection of figure select one group of tablet pattern, and generate one group of deformation based on this group of tablet pattern
Figure.User can select choppy and be applied to article.This method can also include limitation customize figure can be with
The step of being chosen and being applied to the quantity of the number of article.This programme equally exists above mentioned problem, after client's complete design under
Design is i.e. idle after single production, and other such as no times and/or the limited client of design level like having completed visitor
The design at family, also can not directly it obtain.
The content of the invention
The present invention provides a kind of personalized customization promotion method and system, to solve the above problems.
The present invention adopts the following technical scheme that：
A kind of personalized customization promotion method, comprises the following steps：
I, producers preset underlying commodity, benchmark price and customized rules, base by the feed end of personalized customization extension system
Plinth commodity are the commodity for the basic pattern for being available for customer personalized customization, the price of commodity, customized rules based on benchmark price
Including tailored range.Above-mentioned tailored range is the scope that above-mentioned underlying commodity is available for customer personalized customization.
II, client carries out the customization of commodity and completes the individual character of commodity by the client of personalized customization extension system
Change customized solution.Above-mentioned client is provided with customized module, customized module be used for for client carry out the underlying commodity in customization model
The design of personalized customization scheme in enclosing.
III, client is by the client of personalized customization extension system by the above-mentioned personalized customization of the completion in step II
Scheme is shared.
IV, any clients in addition to the client that step III shares above-mentioned personalized customization scheme select this by its client
Property customized solution simultaneously buys the commodity using the personalized customization scheme.
The client that V, completes the personalized customization scheme in step III will pass through the client of personalized customization extension system
Design income is obtained, design income is more than or equal to 0.
Further：
Above-mentioned client is additionally provided with sharing module, and sharing module is shared available for client and/or to promote client complete in customized module
Into personalized customization scheme.
Above-mentioned customized rules also include the computation rule of customization price and share the computation rule of guiding price.Above-mentioned customization
Price is the price of commodity for carrying out generating after customization in the tailored range on the basis of the underlying commodity, and customization price is big
Set in or equal to said reference price, after client completes above-mentioned personalized customization scheme in above-mentioned steps II, above-mentioned customization
Module the customization price will be calculated and be shown automatically according to the computation rule of above-mentioned customization price.Above-mentioned guiding price of sharing is client
The guide price of the goods made to order shared after completing customization procedure and sharing goods made to order.Client carries out above-mentioned steps
In III when sharing operation, the personalized customization scheme will have the customized module to push to above-mentioned sharing module, share mould
Block this will be calculated and be shown automatically according to the above-mentioned computation rule for sharing guiding price and share guiding price.
Above-mentioned guiding price of sharing is less than or equal to above-mentioned customization price.
Client is set by above-mentioned sharing module in above-mentioned steps III shares price, shares price to be removed in above-mentioned steps IV
It is the business of the above-mentioned personalized customization scheme of acquisition application that step III, which shares any client outside the client of above-mentioned personalized customization scheme,
The unit price undertaken needed for product.Above-mentioned price of sharing shares guiding price less than or equal to above-mentioned.Above-mentioned design income is shared with this
Successively decreasing for price and successively decrease, to share price minimum when designing income and being equal to 0.
The client that above-mentioned steps IV also include being shared by above-mentioned steps III above-mentioned personalized customization scheme removes step with above-mentioned
III, which shares both any clients communication determination outside the client of above-mentioned personalized customization scheme, shares price, and it is step IV to share price
In in addition to the client that step III shares above-mentioned personalized customization scheme any client for obtain apply above-mentioned personalized customization scheme
Commodity needed for the unit price that undertakes.Above-mentioned price of sharing shares guiding price less than or equal to above-mentioned.Above-mentioned design income is with this
Share successively decreasing for price and successively decrease, it is minimum to share price when designing income and being equal to 0.
Above-mentioned steps III also include client and apply above-mentioned steps II by the client purchase of personalized customization extension system
In completion above-mentioned personalized customization scheme commodity.
Above-mentioned client is the mobile intelligent terminal provided with client app.
In above-mentioned steps III client by the client of personalized customization extension system by the above-mentioned of the completion in step II
Approach that what personalized customization scheme was shared share include sharing inside client and client outside share, client inside points
Enjoy as by the personalized customization scheme social circle pushed to inside client of the completion in the step II and/or the client specified
End subscriber, share to carry out the personalized customization of the completion in the step II by the channel in addition to client outside client
Scheme is shared.Share outside above-mentioned client and share including social platform, social platform is shared for will be complete in the step II
Into personalized customization scheme there is the social information of recognizable information by client generation one and pushed by associated application
To social platform.Above-mentioned recognizable information be available for client identify and with the personalized customization side of the completion in the step II
Identification information corresponding to case, recognizable information include chained address, Quick Response Code and bar code.
A kind of personalized customization extension system, including a plurality of clients, at least one feed end and a server end,
Client is used for customization, selection and purchase commodity, the business end connection of feed end and factory, and server end is used for each visitor
Transmitting-receiving and storage between family end, each supply client information.Above-mentioned client is personalized according to above-mentioned one kind with above-mentioned feed end
Promotion method is customized to set.
From the above-mentioned description of this invention, compared to the prior art, the invention has the advantages that：
First, personalized customization promotion method of the invention and system realize sharing for the personalized customization scheme of client's completion
With popularization, and the personalized customization scheme be used after the designer of the personalized customization scheme will receive design income, from
The angle of client, the scheme of its design is promoted, the satisfaction of self-value realization can be obtained first, secondly can obtained more
Design income, can finally make client take time and effort the personalized customization scheme of completion and be unlikely to idle waste.
Second, personalized customization promotion method of the invention and system from the angle of enterprise for, there is advantages below：
Enterprise will have more multi-design methods to expand product line first, and there is more horn of plenty the product of more intensions will be endowed more
Surcharge, so as to enterprise the market competitiveness；Secondly by client's extension process can realize client value and
Harvest design income and by the spontaneous popularization of the client brought, and because this kind promotes social circle based on client, client
Real experiences and the dual income of client's spirit material, promotion effect are much larger than the popularization that enterprise itself is carried out；It can finally drop
The customization threshold of the personalized customization of low enterprise product, in face of such as without time and/or design level limited client and
When this kind of client wants customization personalized product again, it is possible to select scheme that other clients share or in other clients
Fine tune is done on the basis of the scheme shared, so as to reduce the customization threshold of the personalized customization of enterprise product, expands enterprise
Target customers.
3rd, personalized customization promotion method of the invention can assign such as with system on regularization goods made to order
Child's growth footprint, tourism footprint, commemoration meaning etc., it then will complete personalized customization scheme and share as a social information,
So as to the social information between abundant client.And the personalized customization promotion method of the present invention can make client share with system
Design such as personalized designs template, group culture shirt etc. has the design of intercommunity product, so as to save other visitors
The design time at family, so as to expand business event, enterprise potential market competitiveness.
4th, the personalized customization scheme that personalized customization promotion method of the invention is shared with client in system to oneself
With pricing right, the price of final price after the pricing right includes the price of initial price and negotiated a price with other clients,
This kind, which is set, has advantages below：One can transfer the enthusiasm that client shares, and the interest of process is shared in lifting；Secondly increase
Add the interaction between client, so as to lift the success rate of production marketing；Thirdly from the angle of enterprise, enterprise can obtain incessantly
More promoters can also be reduced sale, contact staff, mitigate the selling cost of enterprise.
5th, personalized customization promotion method of the invention and system, for corporate client provide in the past without experience " institute
See i.e. gained ", " What You See Is What You Get " includes product element seen by client and non-product element can operate with gained
Inside product, product element is the design of existing product, and non-product element is to be seen simultaneously in the daily production and living of client
Wish to be added to the design element in product design scheme, the design element includes beautiful scenery, the humans and animals to acquire a special sense
Picture etc..And for enterprise, the pattern fixed output quota by sales provides new solution to industrial upgrading.
Embodiment
A kind of personalized customization extension system, including a plurality of clients, at least one feed end and a server end,
Client is used for customization, selection and purchase commodity, the business end connection of feed end and factory, and server end is used for each visitor
Transmitting-receiving and storage between family end, each supply client information.Above-mentioned client is provided with customized module and sharing module, sharing module
Share and/or promote the personalized customization scheme that client completes in customized module available for client, customized module is used to supply client
Carry out the design of the personalized customization scheme in tailored range of the underlying commodity.Above-mentioned client is provided with client app
Mobile intelligent terminal.
A kind of personalized customization promotion method, comprises the following steps：
I, producers preset underlying commodity, benchmark price and customized rules, base by the feed end of personalized customization extension system
Plinth commodity are the commodity for the basic pattern for being available for customer personalized customization, the price of commodity, customized rules based on benchmark price
Including tailored range, customize the computation rule of price and share the computation rule of guiding price.Above-mentioned tailored range is above-mentioned base
Plinth commodity are available for the scope of customer personalized customization.Above-mentioned customization price is that the customization model is carried out on the basis of the underlying commodity
The price of the commodity generated after interior customization is enclosed, customization price is set more than or equal to said reference price.It is above-mentioned to share finger
Lead the guide price of the goods made to order shared of the valency for client after completing customization procedure and sharing goods made to order.This is specific
Embodiment can be applied in the product customization application of existing all customizable products, for ease of description, this specific embodiment party
Formula is preferably described with footwear customization, and underlying commodity is the white footwear with vamp and sole, and tailored range is vamp sole
Color, vamp print pattern, vamp pattern, shoe sole print etc. are selected in designated model storehouse.
II, client A carries out the customization of commodity by the client of personalized customization extension system and completes the individual character of commodity
Change customized solution a.After client completes above-mentioned personalized customization scheme a, above-mentioned customized module is by the meter according to above-mentioned customization price
Calculate rule and the customization price is calculated and be shown automatically.Personalized customization scheme a can be carrying client A such as child growth foot
Mark, tourism footprint, commemoration meaning.Client A can confirm that buying this applies this after completing personalized customization scheme a in its client
Property customized solution a commodity, client A client generates a sequence information and sent by above-mentioned server end to above-mentioned supply
End.The business end of producer is arranged production after receiving sequence information by the feed end, the flow such as deliver.
III, client A is fixed by the above-mentioned personalization of the completion in step II by the client of personalized customization extension system
Scheme a processed shares.Personalized customization scheme a will be pushed to above-mentioned sharing module by the customized module, and sharing module is by basis
The above-mentioned computation rule for sharing guiding price is calculated and be shown this and shares guiding price automatically.Above-mentioned guiding price of sharing is less than or equal to
Above-mentioned customization price.Preferably share guiding price and be equal to customization price, but during product promotion, during commercial activities or pin
During feedback activity to top-tier customer, it can make and share guiding price less than customization price, overlapping stimulates client's repeat buying.
Wherein：Above-mentioned personalized customization scheme a approach of sharing includes sharing and client outer portion inside client
Enjoy, share inside client for by the personalized customization scheme a social circles pushed to inside client and/or the client specified
User, client will jump to personalized customization scheme a scheme details pages, client after other clients click on the pushed information
Share to carry out sharing for personalized customization scheme a by the channel in addition to client outside.Share outside above-mentioned client
Share including social platform, traditional media promote etc., social platform is shared for personalized customization scheme a is generated by client
One has the social information of recognizable information and pushes to social platform by associated application.Above-mentioned recognizable information be available for
Client identify and identification information corresponding with personalized customization scheme a, can recognize that information include chained address, Quick Response Code and
Bar code.Share the social information that a picture format is such as generated in client outside the client, have individual character in social information
Change the pattern of customized solution a shoes and a Quick Response Code for being available for client to identify, then client A uploads the social information
The social platforms such as wechat circle of friends, microblogging.This is available for the Quick Response Code that client identifies will after being identified by the client of other users
The personalized customization scheme a scheme details pages linked to inside personalized customization scheme a above-mentioned client in sharing.
Client A is set by above-mentioned sharing module shares price, and it is that any client is to obtain to answer in addition to client A to share price
The unit price undertaken needed for above-mentioned personalized customization scheme a commodity.Above-mentioned price of sharing shares finger less than or equal to above-mentioned
Lead valency.The setting for sharing price makes client A have more autonomies, is advantageous to stimulate client A popularization desire and lifting
Client A popularization success rate.
IV, client B selects personalized customization scheme a by its client, and client B can consult to share with client A
Price, the negotiations process can be realized by respective client, and client A can be adjusted by its client to be confirmed final to share valency
Lattice.After sharing price determination, client B can determine commodity of the purchase using personalized customization scheme a, client by its client
B client generates a sequence information and sent by above-mentioned server end to above-mentioned feed end.Client A is obtained by its client
Income is designed, design income is more than or equal to 0.Design income with client A set it is above-mentioned share successively decreasing for price and successively decrease,
It is minimum to share price when designing income and being equal to 0.
Wherein：After client B selects personalized customization scheme a by its client, it can select the personalized customization
The customized module that scheme a pushes to its client carries out the adjustment of personalized customization scheme and generates personalized customization scheme b, so
The client A in II that repeats the above steps afterwards completes the operating procedure after personalized customization scheme a.Client B is with personalized customization scheme a
Personalized customization scheme b is completed for template, client A will receive stencil design income by its client, the stencil design income
Set by producer in above-mentioned feed end.
The embodiment of the present invention is above are only, but the design concept of the present invention is not limited thereto, it is all to utilize this
Conceive the change that unsubstantiality is carried out to the present invention, the behavior for invading the scope of the present invention all should be belonged to.
Claims (10)
- A kind of 1. personalized customization promotion method, it is characterised in that：Comprise the following steps：I, producers preset underlying commodity, benchmark price and customized rules, base by the feed end of personalized customization extension system Plinth commodity are the commodity for the basic pattern for being available for customer personalized customization, the price of commodity, customized rules based on benchmark price Including tailored range；The tailored range is the scope that the underlying commodity is available for customer personalized customization；II, client carries out the customization of commodity by the client of personalized customization extension system and completes the personalized customization of commodity Scheme；The client is provided with customized module, customized module be used for for client carry out the underlying commodity in tailored range The design of personalized customization scheme；III, client is by the client of personalized customization extension system by the personalized customization scheme of the completion in step II Share；IV, any clients in addition to the client that step III shares the personalized customization scheme select the personalization by its client Customized solution simultaneously buys the commodity using the personalized customization scheme；The client that V, completes the personalized customization scheme in step III will be obtained by the client of personalized customization extension system Income is designed, design income is more than or equal to 0.
- A kind of 2. personalized customization promotion method according to claim 1, it is characterised in that：The client is additionally provided with point Module is enjoyed, the personalized customization scheme that client completes in customized module is shared and/or promoted to sharing module available for client.
- A kind of 3. personalized customization promotion method according to claim 2, it is characterised in that：The customized rules also include Customize the computation rule of price and share the computation rule of guiding price；The customization price is on the basis of the underlying commodity The price of commodity generated after the customization in the tailored range is carried out, customization price is set more than or equal to the benchmark price Put, after client completes the personalized customization scheme in the step II, the customized module is by according to the customization price The customization price is calculated and be shown in computation rule automatically；The guiding price of sharing completes customization procedure and will customize business for client Product share after the goods made to order shared guide price；Client carry out in the step III when sharing operation, should Personalized customization scheme will be pushed to the sharing module by the customized module, and sharing module will share guiding price according to Computation rule is calculated and be shown this and shares guiding price automatically.
- A kind of 4. personalized customization promotion method according to claim 3, it is characterised in that：The guiding price of sharing is less than Or equal to the customization price.
- A kind of 5. personalized customization promotion method according to claim 3, it is characterised in that：Client is led in the step III Cross the sharing module and set and share price, it is except step III shares the personalized customization side in the step IV to share price Any client is acquisition using the unit price undertaken needed for the commodity of the personalized customization scheme outside the client of case；It is described to share valency Lattice share guiding price described in being less than or equal to；The design income is shared successively decreasing for price with this and successively decreased, when design income It is minimum to share price when equal to 0.
- A kind of 6. personalized customization promotion method according to claim 3, it is characterised in that：The step IV also include by The step III shares the client of the personalized customization scheme with described except step III shares the personalized customization scheme Price is shared in both any clients communication determination outside client, shares price and determines to share the personalization except step III in step IV Any client is acquisition using the unit price undertaken needed for the commodity of the personalized customization scheme outside the client of scheme processed；Described point Enjoy price and share guiding price less than or equal to described；The design income is shared successively decreasing for price with this and successively decreased, and works as design It is minimum that income shares price when being equal to 0.
- A kind of 7. personalized customization promotion method according to claim 1, it is characterised in that：The step III also includes visitor The personalized customization side of completion in the client purchase application step II that family passes through personalized customization extension system The commodity of case.
- A kind of 8. personalized customization promotion method according to claim 1, it is characterised in that：The client is provided with visitor Family end app mobile intelligent terminal.
- A kind of 9. personalized customization promotion method according to claim 1, it is characterised in that：Client is led in the step III The client for crossing personalized customization extension system shares way by what the personalized customization scheme of the completion in step II was shared Footpath include client inside share and client outside share, share inside client for by the completion in the step II The property customized solution social circle pushed to inside client and/or the client user specified, it is logical to share outside client Cross the channel in addition to client and carry out the personalized customization scheme of completion in the step II and share；Outside the client Share and share including social platform, social platform is shared for the personalized customization scheme of the completion in the step II is passed through into client End generation one has the social information of recognizable information and pushes to social platform by associated application；The recognizable information is Available for client identification and identification information corresponding with the personalized customization scheme of the completion in the step II, information can recognize that Including chained address, Quick Response Code and bar code.
- 10. a kind of personalized customization extension system, including a plurality of clients, at least one feed end and a server end, Client is used for customization, selection and purchase commodity, the business end connection of feed end and factory, and server end is used for each visitor Transmitting-receiving and storage between family end, each supply client information, it is characterised in that：The client will according to right with the feed end A kind of 1 to 9 any described personalized customization promotion method is asked to set.
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| CN108665350A (en) * | 2018-05-09 | 2018-10-16 | 深圳市博克时代科技开发有限公司 | The customization sharing method and system of clothes |
| CN111028036A (en) * | 2019-05-22 | 2020-04-17 | 珠海随变科技有限公司 | Online release method and device of customized commodity, terminal, server and medium |
| CN112070594A (en) * | 2020-10-21 | 2020-12-11 | 北京服装学院 | Shared copyright-based elastic manufacturing system, operation method and device for footwear products |
| CN112215708A (en) * | 2020-10-21 | 2021-01-12 | 刘腾蛟 | Shared copyright creative design platform system, operation method and device |
| CN112215915A (en) * | 2020-10-12 | 2021-01-12 | 中国银行股份有限公司 | Custom coin pricing method and system |
| CN113689244A (en) * | 2021-08-31 | 2021-11-23 | 北京快来文化传播集团有限公司 | Live broadcast commodity information sharing poster system and method |
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| CN112215915A (en) * | 2020-10-12 | 2021-01-12 | 中国银行股份有限公司 | Custom coin pricing method and system |
| CN112215915B (en) * | 2020-10-12 | 2023-10-17 | 中国银行股份有限公司 | Custom coin pricing method and system |
| CN112070594A (en) * | 2020-10-21 | 2020-12-11 | 北京服装学院 | Shared copyright-based elastic manufacturing system, operation method and device for footwear products |
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