CN107454453B - Method and device for displaying random animation of live broadcast platform - Google Patents
Method and device for displaying random animation of live broadcast platform Download PDFInfo
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- CN107454453B CN107454453B CN201710712636.2A CN201710712636A CN107454453B CN 107454453 B CN107454453 B CN 107454453B CN 201710712636 A CN201710712636 A CN 201710712636A CN 107454453 B CN107454453 B CN 107454453B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
- H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/251—Learning process for intelligent management, e.g. learning user preferences for recommending movies
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/475—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
Abstract
The invention provides a method and a device for displaying random animation of a live broadcast platform, wherein the method comprises the following steps: setting an active partition in a plurality of live partitions, and setting random animation of the active partition; obtaining partition information and behavior information of a login user; if the zone where the login user is located is confirmed to be the active zone according to the zone information, sending a message prompting to click to participate in the activity to the login user; and after the click request of the login user is obtained, if the login user stays in the activity partition, displaying or hiding the random animation according to the behavior information. According to the invention, the random animation is arranged in the live broadcast subarea, so that different live broadcast room pages have certain probability to display the random animation, the curiosity of the user is stimulated, the user is driven to go to different live broadcast room pages to watch the animation, the liveness of the user is improved, the live broadcast room is effectively popularized, the animation is displayed for the user, and the use experience of the user is improved.
Description
Technical Field
The invention relates to the technical field of internet, in particular to a method and a device for displaying random animation of a live broadcast platform.
Background
With the development of network communication technology and the increase of broadband network speed, the network live broadcast technology is continuously developed and gets more and more attention. Under the situation, as the live broadcast content of the live broadcast platform is more and more, and the recommendation mode of the high-quality live broadcast content is more solidified, the live broadcast platform hopes to increase the popularization channel and more effectively popularize the high-quality live broadcast content.
In the prior art, the promotion mode and the promotion position of the live broadcast platform are relatively solidified, the conventional live broadcast room recommends the recommended live broadcast room including the home page of the live broadcast platform, and the links with the similar content live broadcast rooms are arranged at the inner side and the bottom of each live broadcast room, so that a user can enter the corresponding live broadcast room by clicking.
Therefore, the prior art has at least the following technical drawbacks: when watching the live broadcast, the user usually only pays attention to the live broadcast content, the promotion mode of the fixed recommendation position is difficult to attract the attention of the user, the user cannot be effectively guided to other live broadcast rooms, the activity of the user is low, and the promotion effect is poor.
Disclosure of Invention
Aiming at the complaint defect in the prior art, the invention provides a method and a device for displaying random animation of a live broadcast platform.
One aspect of the present invention provides a method for displaying a random animation of a live broadcast platform, comprising: s1, setting an active partition in a plurality of live partitions and setting random animation of the active partition; s2, obtaining the partition information and behavior information of the login user; s3, if the zone where the login user is located is confirmed to be the active zone according to the zone information, sending a message for prompting to click to participate in the activity to the login user; and S4, after the click request of the login user is obtained, if the login user stays in the activity partition, displaying or hiding the random animation according to the behavior information.
Wherein the step of S1 further comprises: selecting the live broadcast partitions to acquire the active partitions; adding a partition identification to the active partition; associating the partition identification with the random animation; and setting the animation effect and the preset triggering probability of the random animation.
Wherein the step of displaying or hiding the random animation according to the behavior information in S4 further includes: calling a preset scoring algorithm to obtain a trigger probability score according to the behavior information; correcting the preset trigger probability according to the trigger probability score to obtain a target trigger probability; and displaying or hiding the random animation according to the target triggering probability.
Wherein the behavioral information comprises usage behavioral data and/or consumption behavioral data; the using behavior data comprises at least one of platform login times, a common live broadcast partition and the number of bullet sending screens; wherein the consumption behavior data includes at least one of a gift presentation number, a total gift presentation amount, and a consumption amount per unit time.
Wherein the step of sending a message prompting to click to engage in an activity to the login user in S3 further comprises: and sending a message for prompting to click to join the activity to the login user by calling a message reminding function in the foreground service.
Wherein the step of displaying the random animation according to the target trigger probability further comprises: and if the random animation is confirmed to be triggered according to the target triggering probability, accessing the animation effect set in the background service through the foreground service, and loading the animation effect in the foreground service.
Wherein the preset scoring algorithm further comprises a behavior quantity score and/or a behavior category score; wherein the behavior number score SwIn order to realize the purpose,
in the formula, WiIs the behavior weight of the i-th type behavior, m is the behavior number, N is the number addition factor, TDIs the current time, TAG is a time attenuation gravity factor at the moment of action occurrence;
wherein the behavior class score TwIn order to realize the purpose,
in the formula, WjFor the behavior weight of class j behavior, y when behavior has occurredA1, when no action takes place yA＝0，XAAs a number of actions, TDIs the current time, TAK is a time decreasing factor for the moment the action occurs.
Another aspect of the present invention provides a random animation display device for a live broadcast platform, including: the setting module is used for setting a movable partition in a plurality of live broadcast partitions and setting random animation of the movable partition; the acquisition module is used for acquiring the partition information and the behavior information of the login user; the prompting module is used for sending a message for prompting clicking participation in the activity to the login user if the partition where the login user is located is determined to be the active partition according to the partition information; and the display module is used for displaying or hiding the random animation according to the behavior information after the click request of the login user is obtained and if the login user stays in the activity partition.
Still another aspect of the present invention provides a random animation display device for a live platform, including: at least one processor; and at least one memory communicatively coupled to the processor, wherein: the memory stores program instructions executable by the processor, and the processor calls the program instructions to execute the live platform random animation display method provided by the above aspect of the invention, for example, the method includes: setting an active partition in a plurality of live partitions, and setting random animation of the active partition; obtaining partition information and behavior information of a login user; if the zone where the login user is located is confirmed to be the active zone according to the zone information, sending a message prompting to click to participate in the activity to the login user; and after the click request of the login user is obtained, if the login user stays in the activity partition, displaying or hiding the random animation according to the behavior information.
Yet another aspect of the present invention provides a non-transitory computer-readable storage medium storing computer instructions for causing a computer to perform the live platform stochastic animation display method provided by the above aspect of the present invention, for example, including: setting an active partition in a plurality of live partitions, and setting random animation of the active partition; obtaining partition information and behavior information of a login user; if the zone where the login user is located is confirmed to be the active zone according to the zone information, sending a message prompting to click to participate in the activity to the login user; and after the click request of the login user is obtained, if the login user stays in the activity partition, displaying or hiding the random animation according to the behavior information.
According to the method and the device for displaying the random animation of the live broadcast platform, the random animation is arranged in the live broadcast subarea, so that different pages of the live broadcast room have certain probability to display the random animation, curiosity of a user is stimulated, the user is driven to go to different pages of the live broadcast room to watch the animation, the liveness of the user is improved, the live broadcast room is effectively popularized, the animation is displayed for the user, and the use experience of the user is improved.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, and it is obvious that the drawings in the following description are some embodiments of the present invention, and those skilled in the art can also obtain other drawings according to the drawings without creative efforts.
Fig. 1 is a schematic flow chart of a method for displaying random animation of a live broadcast platform according to an embodiment of the present invention;
fig. 2 is a schematic structural diagram of a random animation display device of a live broadcast platform according to an embodiment of the present invention;
fig. 3 is a schematic structural diagram of a live platform random animation display device according to an embodiment of the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are some embodiments, but not all embodiments, of the present invention. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
Fig. 1 is a schematic flow chart of a live broadcast platform random animation display method provided in an embodiment of the present invention, as shown in fig. 1, including: step S1, setting a movable partition in a plurality of live partitions and setting random animation of the movable partition; step S2, obtaining the partition information and behavior information of the login user; step S3, if the zone where the login user is located is confirmed to be the active zone according to the zone information, a message prompting to click to participate in the activity is sent to the login user; and step S4, after the click request of the login user is obtained, if the login user stays in the activity partition, the random animation is displayed or hidden according to the behavior information.
The live broadcast partition is a parameter for classifying the live broadcast rooms; for example, a live room with game content may be set as one partition, and a live room with sports content may be set as another partition; each live partition may include at least one live room, and the same live room may be set as one or more live partitions; and the activity partition is a live broadcast partition which is preset in the live broadcast partition and performs random animation display activities.
The random animation is animation displayed on a live broadcast page. The live broadcast room page can be a page in a PC end live broadcast platform website or a page in a live broadcast room in a mobile end live broadcast platform. It should be noted that multiple live room pages belonging to the same live partition may correspond to different random animations. The random animation is different from the general animation of a live platform and is triggered randomly, and the server displays or hides the random animation; namely, after a landing user opens a page, the random animation hidden in the page can be seen with a certain probability.
The partition information is information reflecting a live broadcast partition to which a live broadcast room belongs; specifically, when a login user accesses a live broadcast platform and enters a certain live broadcast room page to watch live broadcast, the server can acquire a live broadcast partition where a live broadcast room is located according to partition information of the currently watched live broadcast room.
The behavior information is information representing the behavior of the login user on the live broadcast platform and reflects the activity degree of the login user; the server can control the probability of displaying the random animation according to the behavior information.
In step S1, preprocessing is performed to make the live platform have a function of displaying random animation; firstly, selecting a plurality of live broadcast partitions, and selecting partial partitions as active partitions, for example, selecting game partitions as active partitions; it should be noted that all live partitions can be considered active partitions. Then the server sets the random animation of the movable partition, so that the login user can see the random animation with a certain probability.
In addition, the content of the random animation may be related to the content of the live zone, for example, if the live zone of the game a is taken as the active zone, the character in the game a may be taken as the subject of the random animation corresponding to the active zone.
In step S2, after the activity partition and the random animation are set in step S1; after a login user logs in the live broadcast platform, the server can acquire the partition information and the behavior information of the login user. Specifically, after a user logs in a platform, a foreground service (WebReceptionServer) acquires login information (logid), a room number (Roomid), partition information (PartitionValue) where the user is located and behavior information of the user logging in, and stores the information in the foreground service.
In step S3, according to the partition information obtained in step S2, it is determined whether the live partition in which the login user is currently located is a preset active partition; if the confirmation is not the active partition, no operation is performed; if the confirmation is the activity partition, whether the user wants to further participate in the activity of the random animation by randomly clicking can be further confirmed, and the prompt message is particularly sent.
In step S4, if the login user performs a click operation according to the above-mentioned message after step S3, the current page is skipped to a new page; after receiving the click request, the server may further determine whether the login user leaves the active partition (specifically, may acquire partition information of the new page, and then determine whether the new page still belongs to the active partition according to the partition information of the new page), and if it is determined that the login user leaves the active partition, no operation is performed; if it is confirmed that the login user stays in the active partition, the random animation may be displayed or hidden according to the behavior information acquired in step S2.
According to the method for displaying the random animation of the live broadcast platform, the random animation is arranged in the live broadcast subarea, so that different pages of the live broadcast room have certain probability to display the random animation, curiosity of a user is stimulated, the user is driven to go to different pages of the live broadcast room to watch the animation, the activity of the user is improved, the live broadcast room is effectively popularized, the animation is displayed for the user, and the use experience of the user is improved.
On the basis of any of the above embodiments, the step S1 further includes: selecting the live broadcast partitions to acquire the active partitions; adding a partition identification to the active partition; associating the partition identification with the random animation; setting animation effect and preset trigger probability of the random animation
Specifically, a plurality of live broadcast partitions are selected, and part or all of the live broadcast partitions are used as active partitions; specifically, the selection can be performed by logging in a background service (WebBackstageServer); after the active partition is obtained, a partition identifier (PartitionMark) may be set for the active partition; establishing an association relationship between the partition identification and the random animation through a random animation setting function (RandomAnimation), and storing the association relationship in background service; then, an animation effect (VoiceGanganimation) and a preset trigger probability (Probability value) corresponding to the random animation are set in a random animation setting function (Randomanimation), and the random animation can be set with different preset trigger probabilities according to different live broadcast partitions.
On the basis of any of the above embodiments, the step of displaying or hiding the random animation according to the behavior information in S4 further includes: calling a preset scoring algorithm to obtain a trigger probability score according to the behavior information; correcting the preset trigger probability according to the trigger probability score to obtain a target trigger probability; and displaying or hiding the random animation according to the target triggering probability.
The preset scoring algorithm is a method for scoring the probability of random animation triggering according to the behavior information of the user.
Specifically, firstly, according to the acquired behavior information, a preset scoring algorithm is called to acquire a trigger probability score; the trigger probability score can correct the preset trigger probability set before, if the score is larger than the preset value, the preset trigger probability is increased, if the score is smaller than the preset value, the preset trigger probability is reduced, and finally the target trigger probability is obtained; and finally, judging to display or hide the random animation according to the target triggering probability.
The preset trigger probability is corrected through the trigger probability score, the behavior information of the user is used as a factor influencing the trigger of the random animation, the users with different behavior information can see the random animation with different probabilities, the activities are more balanced, and the users are encouraged to keep good behavior information.
On the basis of any of the above embodiments, the behavior information includes usage behavior data and/or consumption behavior data; the using behavior data comprises at least one of platform login times, a common live broadcast partition and the number of bullet sending screens; wherein the consumption behavior data includes at least one of a gift presentation number, a total gift presentation amount, and a consumption amount per unit time.
The behavior information in the embodiment of the invention mainly comprises two aspects of data: usage behavior data and consumption behavior data; the using behavior data effectively reflects the active degree of the user using the live broadcast platform, and the consuming behavior data reflects the consuming condition of the user in the process of using the platform.
The number of times of platform login can be the number of times of a user logging in the live broadcast platform in a certain period; the common live broadcast partition can be a partition where a live broadcast room frequently watched by a user is located and reflects a live broadcast partition preferred by the user; the number of delivered barrages may be the number of barrages delivered by the user within a certain period of time. In addition, the usage behavior data may also include paths that are commonly used by the user.
The gift presenting times can be the times of virtual gifts presented by the user in a certain period; the total gift-presenting amount is the total value of the virtual gift presented by the user; the amount consumed per unit time may be an amount consumed during a period of time, such as the amount consumed during the first 24 hours of the current time.
By the aid of the using behavior data and the consuming behavior data, users who are active, frequently used and high in consumption can have high trigger probability scores, and after the preset trigger probability is corrected, the users can watch random animation more easily.
On the basis of any of the above embodiments, the step of sending a message prompting to click to participate in an activity to the login user in S3 further includes: and sending a message for prompting to click to join the activity to the login user by calling a message reminding function in the foreground service.
Specifically, a user is reminded that the user can participate in randomly clicking a user prompt for showing a special-effect animation through a foreground service (WebReceptionserver); the alert function is to alert by calling a message alert function of a foreground service (WebReceptionServer), for example (WebReceptionServer.
On the basis of any of the above embodiments, the step of displaying the random animation according to the target trigger probability further includes: and if the random animation is confirmed to be triggered according to the target triggering probability, accessing the animation effect set in the background service through the foreground service, and loading the animation effect in the foreground service.
Specifically, after confirming that the user has triggered the random animation, the random animation effect of the user is presented in the foreground service. Accessing an animation effect (voicegandamimation) of a random animation set in a random animation setting function (RandomAnimation) in a background service by calling a foreground service (WebReceptionServer); and then loading animation effects (VoiceGanganimation) to the animation effects in the foreground service to be displayed to the clicked login user.
On the basis of any one of the above embodiments, the preset scoring algorithm further includes a behavior quantity score and/or a behavior category score;
wherein the behavior number score SwIn order to realize the purpose,
in the formula, WiIs the behavior weight of the i-th type behavior, m is the behavior number, N is the number addition factor, TDIs the current time, TAG is a time attenuation gravity factor at the moment of action occurrence;
wherein the behavior class score TwIn order to realize the purpose,
in the formula, WjFor the behavior weight of class j behavior, y when behavior has occurredA1, when no action takes place yA＝0，XAFor presenting the gift amount, TDIs the current time, TAK is a time decreasing factor for the moment the action occurs.
Specifically, the preset scoring algorithm scores mainly from two aspects, and the above equation (1) scores for the number of behaviors, specifically, SwRaw weighted scores for single actions; wiWeights for different types of behavior; m is the number of number type behaviors; n is a quantity addition factor of quantity type behaviors; t isATime when the real-time behavior occurs; t isDIs greater than TAThe dynamic reference time of (2); g is a time decay gravity factor; wherein, TD-TAReflecting the time length of the current distance behavior occurrence moment.
The quantity factor N can distinguish the influence effect of different quantities on the initial score; the time-decay gravity factor G may attenuate the impact of the time of occurrence of the behavior on the score, the longer the time is from the moment the behavior occurs, the less the impact on the score.
For example, for login behavior, the behavior weight is set to 0.6, the number addition factor is set to 1, the time decay gravity factor is set to 1.8, and then the user is further acquired for 24 hours (i.e. T)D-TA24) is 15 (or other data capable of reflecting login behavior), and behavior scores of login behavior can be obtained after the parameters are substituted into the formula (1); similarly, the behavior score of the consumption behavior can be obtained according to the consumption times.
The formula (2) scores according to the type of the behavior and is a self-defined proportion time decreasing scoring algorithm; in particular, TwRaw weighted scores for single actions; wjWeights for different types of behavior;
XAis the number of behaviors; t isATime when the real-time behavior occurs; t isDIs greater than TAThe dynamic reference time of (2); k is a time decreasing factor; wherein, TD-TAReflecting the time length of the current distance behavior occurrence moment. Only when this type of behavior occurs, i.e. yAThat type of behavior will be scored 1.
The above equation (2) is scored from whether the type of behavior is a desired behavior type; for example, XAGiving the amount of the gifts, and scoring the gifts only after the gifts are given by the user for the gifts; and the score is dependent on TD-TAThe increase of the gift is increased, so that the user sending the gift for a long time has a larger score and is friendly to the old user; and the score is given with the gift number XAThe increase of (2) is reduced to a certain extent, so that the scoring does not depend on the gift quantity too much, and the scoring is better integrated with the formula (1).
The behavior (activity and consumption capacity) of the user can be effectively evaluated through the preset scoring algorithm, so that the preset triggering probability is further corrected.
In order to describe the above live broadcast platform random animation display method provided by the embodiment of the present invention, the following examples are given:
step 1, setting a live broadcast partition corresponding to random animation; background managers (administers) select the live partitions after logging in a background service (WebBackstageServer); setting a partition identifier (PartitionMark) for the active partition; simultaneously entering a random animation setting function (random animation), establishing an incidence relation between the random animation and a partition mark (PartitionMark), and keeping the relation between the random animation and the partition mark in background service (random partitioning); and setting a corresponding animation effect (VoiceGanganimation) of the random animation in a random animation setting function (Randomanimation);
step 2, setting preset trigger probabilities corresponding to different random animations; after the animation effect of the random animation corresponding to different live broadcast partitions is finished, the probability that the animation effect is displayed by clicking different live broadcast partitions is required to be set; specifically, in a random animation setting function (RandomAnimation) function of a background service (WebBackstageServer), preset trigger probabilities (probabilityvalues) of different animations are set; different click triggering probabilities can be set according to different partitions;
step 3, starting random animation setting; the default state of a random animation setting function (random animation) is a closed state (random animation. State (Close)), and an animation effect (random animation) of the random animation is adjusted from the closed state to an Open state (random animation. State (Open)) by a background administrator;
step 4, recording the login user by the foreground; after a user successfully logs in a live broadcast platform, a foreground service (WebReceptionserver) acquires login information (LogoID) of the user login, a room number (Roomid) and partition information (PartitionValue) of the user, and stores related parameters into the foreground service;
step 5, acquiring behavior information of a login user; the behavior information of the user acquired at the moment is different from the basic information of the user stored by the original foreground service (WebReceptionserver), and the behavior information stored at the moment is the behavior data (login times, common live broadcast partitions, number of transmitted barrages and user paths) of the user and the consumption data (total gift presentation amount, total gift recharge amount and total presentation amount in unit time) of the user;
step 6, prompting the user to participate in the activity; judging whether the user enters an effective partition (active partition) set by the random animation, if the live broadcast partition where the user is located is not the active partition set by the random animation, not prompting; if the live broadcast partition where the user is located is an active partition set by random animation, the user enters the live broadcast partition; reminding a user of randomly clicking a user prompt of a special-effect animation by a parameter through a foreground service (WebReceptionserver); prompting by calling message reminder function of foreground service (WebReceptionserver) (WebReceptionserver. information. flowing (random AnimationNews))
Step 7, clicking the random animation by the user to participate in the activity; judging whether the user leaves the movable partition set by the random animation; if the user leaves, executing step 8; if the user has left, no action is performed.
Step 8, calling a preset scoring algorithm to calculate a score, specifically referring to the formula (1) and the formula (2);
step 9, displaying the animation effect of the random animation, and displaying the animation effect in foreground service after the animation effect is randomly triggered by a user; specifically, a foreground service (WebReceptionServer) is called to access an animation effect (voicegangangination) set in a random animation setting function (RandomAnimation) in the background service, and the random animation effect (voicegangination) is loaded in the foreground service to be displayed to a user.
Fig. 2 is a schematic structural diagram of a live broadcast platform random animation display device according to an embodiment of the present invention, as shown in fig. 2, including: a setting module 201, configured to set an active partition in a plurality of live partitions, and set a random animation of the active partition; an obtaining module 202, configured to obtain partition information and behavior information of a login user; the prompting module 203 is configured to send a message prompting to click to join an activity to the login user if the partition where the login user is located is determined to be the active partition according to the partition information; and the display module 204 is configured to display or hide the random animation according to the behavior information after the click request of the login user is obtained and if the login user stays in the active partition.
The setting module 201 performs preprocessing to enable the live broadcast platform to have a function of random animation display activities; firstly, a setting module 201 selects a plurality of live broadcast partitions, and selects a part of partitions as active partitions, for example, a game partition as an active partition; it should be noted that the setup module 201 may treat all live partitions as active partitions. Then, the setting module 201 sets the random animation of the active partition, so that the login user can see the random animation with a certain probability.
In addition, the content of the random animation may be related to the content of the live zone, for example, if the live zone of the game a is taken as the active zone, the character in the game a may be taken as the subject of the random animation corresponding to the active zone.
After the setting module 201 sets the active partition and the random animation; after a login user logs in a live broadcast platform, the obtaining module 202 may obtain partition information and behavior information of the login user. Specifically, after the user logs in the platform, the obtaining module 202 obtains login information (logid), a room number (Roomid), partition information (PartitionValue) where the user is located, and behavior information of the user, and stores the information in the obtaining module 202.
The prompting module 203 judges whether the live broadcast partition where the login user is currently located is a preset active partition according to the partition information acquired in the acquiring module 202; if the confirmation is not the active partition, no operation is performed; if the determination is that the activity partition is determined, the prompt module 203 may further determine whether the user would like to further participate in the activity of the random animation by randomly clicking, specifically by sending a prompt message through the prompt module 203.
After the prompt module 203 prompts, if the login user carries out click operation according to the prompt message, jumping from the current page to a new page; after the display module 204 receives the click request, it may further determine whether the login user leaves the active partition (the display module 204 may obtain the partition information of the new page, and then determine whether the new page still belongs to the active partition according to the partition information of the new page), and if the display module 204 determines that the login user leaves the active partition, no operation is performed; if the presentation module 204 confirms that the login user stays in the active partition, the random animation can be presented or hidden according to the behavior information obtained in the obtaining module 202.
According to the random animation display device for the live broadcast platform, the random animation is arranged in the live broadcast subarea, so that different live broadcast room pages have certain probability to display the random animation, the curiosity of a user is stimulated, the user is driven to go to different live broadcast room pages to watch the animation, the activity of the user is improved, the live broadcast room is effectively popularized, the animation is displayed for the user, and the use experience of the user is improved.
On the basis of any of the above embodiments, the setting module 201 further includes: the selection unit is used for selecting the live broadcast partitions to acquire the active partitions; the partition unit is used for adding a partition identifier to the active partition; the association unit is used for associating the partition identification with the random animation; and the setting unit is used for setting the animation effect and the preset triggering probability of the random animation.
On the basis of any of the above embodiments, the display module 204 further includes: the calling unit is used for calling a preset scoring algorithm to obtain a trigger probability score according to the behavior information; the correcting unit is used for correcting the preset trigger probability according to the trigger probability score to acquire a target trigger probability; and the triggering unit is used for displaying or hiding the random animation according to the target triggering probability.
On the basis of any of the above embodiments, the behavior information includes usage behavior data and/or consumption behavior data; the using behavior data comprises at least one of platform login times, a common live broadcast partition and the number of bullet sending screens; wherein the consumption behavior data includes at least one of a gift presentation number, a total gift presentation amount, and a consumption amount per unit time.
On the basis of any of the above embodiments, the prompting module 203 is further configured to: and sending a message for prompting to click to join the activity to the login user by calling a message reminding function in the foreground service.
On the basis of any of the above embodiments, the triggering unit is further configured to: and if the random animation is confirmed to be triggered according to the target triggering probability, accessing the animation effect set in the background service through the foreground service, and loading the animation effect in the foreground service.
On the basis of any one of the above embodiments, the preset scoring algorithm further includes a behavior quantity score and/or a behavior category score;
wherein the behavior number score SwIn order to realize the purpose,
in the formula, WiIs the behavior weight of the i-th type behavior, m is the behavior number, N is the number addition factor, TDIs the current time, TAG is a time attenuation gravity factor at the moment of action occurrence;
wherein the behavior class score TwIn order to realize the purpose,
in the formula, WjFor the behavior weight of class j behavior, y when behavior has occurredA1, when no action takes place yA＝0，XAAs a number of actions, TDIs the current time, TAK is a time decreasing factor for the moment the action occurs.
Fig. 3 is a schematic structural diagram of a live platform random animation display device according to an embodiment of the present invention, and as shown in fig. 3, the device includes: at least one processor 301; and at least one memory 302 communicatively coupled to the processor 301, wherein: the memory 302 stores program instructions executable by the processor 301, and the processor 301 invoking the program instructions can perform the live platform random animation display method provided by the foregoing embodiments, for example, including: setting an active partition in a plurality of live partitions, and setting random animation of the active partition; obtaining partition information and behavior information of a login user; if the zone where the login user is located is confirmed to be the active zone according to the zone information, sending a message prompting to click to participate in the activity to the login user; and after the click request of the login user is obtained, if the login user stays in the activity partition, displaying or hiding the random animation according to the behavior information.
An embodiment of the present invention further provides a non-transitory computer-readable storage medium, where the non-transitory computer-readable storage medium stores a computer instruction, and the computer instruction causes a computer to execute a live broadcast platform random animation display method provided in the corresponding embodiment, where the method includes: setting an active partition in a plurality of live partitions, and setting random animation of the active partition; obtaining partition information and behavior information of a login user; if the zone where the login user is located is confirmed to be the active zone according to the zone information, sending a message prompting to click to participate in the activity to the login user; and after the click request of the login user is obtained, if the login user stays in the activity partition, displaying or hiding the random animation according to the behavior information.
The above-described embodiments of the live platform random animation display device and the like are merely illustrative, where units illustrated as separate components may or may not be physically separate, and components displayed as units may or may not be physical units, may be located in one place, or may be distributed on multiple network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of the present embodiment. One of ordinary skill in the art can understand and implement it without inventive effort.
Through the above description of the embodiments, those skilled in the art will clearly understand that each embodiment can be implemented by software plus a necessary general hardware platform, and certainly can also be implemented by hardware. With this understanding in mind, the above technical solutions may be embodied in the form of a software product, which can be stored in a computer-readable storage medium, such as ROM/RAM, magnetic disk, optical disk, etc., and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute the various embodiments or some parts of the methods of the embodiments.
Finally, it should be noted that: the above examples are only intended to illustrate the technical solution of the present invention, but not to limit it; although the present invention has been described in detail with reference to the foregoing embodiments, it will be understood by those of ordinary skill in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some technical features may be equivalently replaced; and such modifications or substitutions do not depart from the spirit and scope of the corresponding technical solutions of the embodiments of the present invention.
Claims (8)
1. A random animation display method for a live broadcast platform is characterized by comprising the following steps:
s1, setting a movable partition in a plurality of live broadcast partitions and setting random animations of the movable partition, wherein the live broadcast partitions are parameters for classifying live broadcast rooms, the movable partitions are live broadcast partitions which are preset in the live broadcast partitions and used for carrying out random animation display activities, a server sets the random animations of the movable partitions, the random animations are animations which are randomly triggered to be displayed on pages of the live broadcast rooms, and animation effects and preset trigger probabilities corresponding to the random animations are set in a random animation setting function;
s2, obtaining partition information and behavior information of the login user, wherein the behavior information comprises usage behavior data and/or consumption behavior data;
the using behavior data comprises at least one of platform login times, a common live broadcast partition and the number of bullet sending screens;
wherein the consumption behavior data includes at least one of gift presentation times, a total gift presentation amount, and a consumption amount per unit time;
s3, if the zone where the login user is located is confirmed to be the active zone according to the zone information, sending a message for prompting to click to participate in the activity to the login user;
s4, after obtaining the click request of the login user, if the login user stays in the active partition, displaying or hiding the random animation according to the behavior information, wherein the step of displaying or hiding the random animation according to the behavior information in S4 further includes:
calling a preset scoring algorithm to obtain a trigger probability score according to the behavior information;
correcting the preset trigger probability according to the trigger probability score to obtain a target trigger probability;
and displaying or hiding the random animation according to the target triggering probability.
2. The method according to claim 1, wherein the step S1 further comprises:
selecting the live broadcast partitions to acquire the active partitions;
adding a partition identification to the active partition;
associating the partition identification with the random animation;
and setting the animation effect and the preset triggering probability of the random animation.
3. The method of claim 1, wherein the step of sending a message prompting a click to engage in an activity to the login user in S3 further comprises:
and sending a message for prompting to click to join the activity to the login user by calling a message reminding function in the foreground service.
4. The method of claim 1, wherein the step of presenting the random animation according to the target trigger probability further comprises:
and if the random animation is confirmed to be triggered according to the target triggering probability, accessing the animation effect set in the background service through the foreground service, and loading the animation effect in the foreground service.
5. The method of claim 1, wherein the pre-set scoring algorithm further comprises a number of behaviors score and/or a behavior category score;
wherein the behavior number score SwIn order to realize the purpose,
in the formula, WiIs the behavior weight of the i-th type behavior, m is the behavior number, N is the number addition factor, TDIs the current time, TAG is a time attenuation gravity factor at the moment of action occurrence;
wherein the behavior class score TwIn order to realize the purpose,
in the formula, WjFor the behavior weight of class j behavior, y when behavior has occurredA1, when no action takes place yA＝0，XAAs a number of actions, TDIs the current time, TAK is a time decreasing factor for the moment the action occurs.
6. The utility model provides a live platform animation display device at random which characterized in that includes:
the system comprises a setting module, a random animation setting module and a control module, wherein the setting module is used for setting a movable partition in a plurality of live broadcast partitions and setting random animation of the movable partition, the live broadcast partitions are parameters for classifying live broadcast rooms, the movable partition is a live broadcast partition which is preset in the live broadcast partitions and is used for carrying out random animation display activities, a server sets the random animation of the movable partition, the random animation is animation which is randomly triggered to be displayed on a live broadcast room page, and the animation effect and the preset trigger probability corresponding to the random animation are set in a random animation setting function;
the system comprises an acquisition module, a storage module and a processing module, wherein the acquisition module is used for acquiring partition information and behavior information of a login user, and the behavior information comprises usage behavior data and/or consumption behavior data;
the using behavior data comprises at least one of platform login times, a common live broadcast partition and the number of bullet sending screens;
wherein the consumption behavior data includes at least one of gift presentation times, a total gift presentation amount, and a consumption amount per unit time;
the prompting module is used for sending a message for prompting clicking participation in the activity to the login user if the partition where the login user is located is determined to be the active partition according to the partition information;
a display module, configured to display or hide the random animation according to the behavior information if the login user stays in the active partition after obtaining the click request of the login user, where the display module further includes:
the calling unit is used for calling a preset scoring algorithm to obtain a trigger probability score according to the behavior information;
the correcting unit is used for correcting the preset trigger probability according to the trigger probability score to acquire a target trigger probability;
and the triggering unit is used for displaying or hiding the random animation according to the target triggering probability.
7. A live platform random animation display device, comprising:
at least one processor;
and at least one memory communicatively coupled to the processor, wherein: the memory stores program instructions executable by the processor, the processor invoking the program instructions to perform the method of any of claims 1 to 5.
8. A non-transitory computer-readable storage medium storing computer instructions that cause a computer to perform the method of any one of claims 1 to 5.
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| CN108769775B (en) * | 2018-05-30 | 2021-06-29 | 广州方硅信息技术有限公司 | Data processing method and device in live webcast and live webcast system |
| CN112199187A (en) * | 2019-07-08 | 2021-01-08 | 北京字节跳动网络技术有限公司 | Content display method and device, electronic equipment and computer readable storage medium |
| CN110971927B (en) * | 2019-12-03 | 2021-11-26 | 广州心娱网络科技有限公司 | Interactive communication method and device based on voice social platform |
| CN112597416B (en) * | 2020-12-18 | 2024-03-01 | 北京达佳互联信息技术有限公司 | Webpage element display method and device, server and storage medium |
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