CN107424037A - The product promotion method and system of network trading platform - Google Patents
The product promotion method and system of network trading platform Download PDFInfo
- Publication number
- CN107424037A CN107424037A CN201710318694.7A CN201710318694A CN107424037A CN 107424037 A CN107424037 A CN 107424037A CN 201710318694 A CN201710318694 A CN 201710318694A CN 107424037 A CN107424037 A CN 107424037A
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- website merchants
- website
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0631—Item recommendations
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
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- General Business, Economics & Management (AREA)
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Abstract
The invention provides a kind of product promotion method of network trading platform, comprise the following steps：Website merchants are grouped；It is determined that the relative position of the website merchants with group；Neighbor of each website merchants with group is determined according to the relative position of website merchants；The commodity for browsing record, analyzing its preference of calling and obtaining user；Its site information issued with the neighbor related to user preference commodity of group is shown in the merchandise news displayed page of website merchants.Present invention also offers a kind of product promotion system of network trading platform, including website merchants grouping module, relative position determining module, neighbor's determining module, user preference analysis module and display module.Its similar purpose site information issued with the neighbor of group is only shown in the merchandise display page of each website merchants of the application, this provides for improved the utilization rate of site resource.In addition, also having taken into account the hobby of user, user's Consumer's Experience well can be given.
Description
Technical field
The present invention relates to computer network data technical field, the product promotion method of particularly a kind of network trading platform
And system.
Background technology
With the continuous development of technology, network social intercourse has been increasingly becoming a kind of new social mode, and network social intercourse is from initial
Email various social network sites (SNS, SocialNetwork Sites) till now, such as shopping, friend-making sites.
Under normal circumstances, social network sites need user to be applied for the registration of on corresponding website, and fill in the personal information of correlation, from
And obtain personal account.When user log in social network sites when, personal account and relevant information become for website or other people identify
The primary identity of user identity.
In some social network sites, in order to preferably promote site information, such as the seller of shopping class website enters to commodity
Row is promoted, it will usually carries out recommendation displaying to other commodity in the commodity page of a certain seller.At present, a kind of commercial product recommending side
Method is that seller recommends other products of oneself in a certain commodity page, because type of merchandize and quantity that a seller is sold
There will be limitation, this is easy for the single situation of product for recommending displaying occur.
Another Method of Commodity Recommendation is that several sellers join together to carry out combine recommendation, i.e. each of which to commodity
Seller will recommend the commodity of remaining several seller, and everybody recommends mutually.This method adds recommendation production to a certain extent
The type and quantity of product, but because recommending the limitation of position in webpage, this has just limited to the quantity of joint seller, therefore product kind
Class still suffers from limiting to, and recommends the scope of displaying to be confined between these joint sellers.If increasing promoted extension,
The quantity of increase joint seller, namely corresponding needs is then needed to increase recommendation position, this will take more web page resources, together
When can increase data volume.And above two method, promoted from businessman's angle, do not account for the preference of user and make
With custom, user's Consumer's Experience well can not be given, the unsuitable popularization page is easy to be regarded by the user as to be inappropriate
Advertisement, and then cause resentment.
The content of the invention
In view of the above-mentioned problems existing in the prior art, it is an object of the invention to provide a kind of commodity of network trading platform
Promotion method and system.
The invention provides a kind of product promotion method of network trading platform, comprise the following steps：
Website merchants are grouped；
It is determined that the relative position of the website merchants with group；
Neighbor of each website merchants with group is determined according to the relative position of website merchants；
The commodity for browsing record, analyzing its preference of calling and obtaining user；
Its neighbor related to user preference commodity with group is shown in the merchandise news displayed page of website merchants
The site information issued.
Preferably, the classification of site information is obtained, and website merchants are grouped according to merchandise news classification.
Preferably, the website merchants for issuing identical classification are divided into one group, the quantity of packet where each website merchants
It is identical with the classification quantity for the merchandise news that it is issued.
Preferably, the relative position of website merchants of the determination with group includes：
Site information publisher is sorted, the relative position of website merchants is determined according to ranking results.
Preferably, it is described that website merchants sequence is included：
Website merchants are resequenced according to predetermined time triggered.
Preferably, the relative position according to website merchants determines that each website merchants include with the neighbor of group：
Neighbor position and quantity of each website merchants with group are determined according to the relative position of website merchants.
Present invention also offers a kind of product promotion system of network trading platform, including：
Website merchants grouping module, for being grouped to website merchants；
Relative position determining module, for determining the relative position of the website merchants with group；
Neighbor's determining module, for determining neighbor of each website merchants with group according to the relative position of website merchants；
User preference analysis module, for according to the commodity for browsing its preference of record analysis being used for；
Display module, its commodity issued with the neighbor of group is shown in the merchandise news displayed page of website merchants
Information.
Preferably, the website merchants grouping module includes：Site information classification acquiring unit, for obtaining merchandise news
Classification.
Preferably, the relative position determining module includes：
Sequencing unit, for being sorted to website merchants, the relative position of website merchants is determined according to ranking results.
Preferably, the relative position determining module also includes：
Timer, site information publisher is resequenced according to predetermined time triggered sequencing unit.
In summary, the present invention has advantages below：
It is same only to show that it is issued with the neighbor of group in the merchandise display page of each website merchants of the application
The site information of classification, because can mutually be shown between two website merchants of neighbor each other, but the two websites business
The neighbor of family simultaneously differs, and can't have the commodity to same website merchants between the two of neighbor website merchants each other
The situation that information is shown, therefore the promoted extension of merchandise news can be expanded in the case of justice, and need not be extra
More site resources are taken, this provides for improved the utilization rate of site resource.In addition, the hobby of user has also been taken into account, can basis
Record is browsed to user, with analyzing its preference commodity, then targetedly promoted, user can be given well
Consumer's Experience.
Brief description of the drawings
Fig. 1 is the schematic flow sheet of the present embodiment promotion method；
Fig. 2 is the structured flowchart of the extension system of the present embodiment.
Embodiment
The present invention is made further in detail, intactly to illustrate with reference to embodiment and accompanying drawing.
As shown in Figure 1-2, the invention provides a kind of product promotion method of network trading platform, comprise the following steps：
Website merchants are grouped；
It is determined that the relative position of the website merchants with group；
Neighbor of each website merchants with group is determined according to the relative position of website merchants；
The commodity for browsing record, analyzing its preference of calling and obtaining user；
Its neighbor related to user preference commodity with group is shown in the merchandise news displayed page of website merchants
The site information issued.
The classification of site information is obtained, and website merchants are grouped according to merchandise news classification.
The website merchants for issuing identical classification are divided into one group, the quantity of packet is issued with it where each website merchants
Merchandise news classification quantity it is identical.
The relative position of website merchants of the determination with group includes：
Site information publisher is sorted, the relative position of website merchants is determined according to ranking results.
It is described that website merchants sequence is included：
Website merchants are resequenced according to predetermined time triggered.
The relative position according to website merchants determines that each website merchants include with the neighbor of group：
Neighbor position and quantity of each website merchants with group are determined according to the relative position of website merchants.
Present invention also offers a kind of product promotion system of network trading platform, including：
Website merchants grouping module, for being grouped to website merchants；
Relative position determining module, for determining the relative position of the website merchants with group；
Neighbor's determining module, for determining neighbor of each website merchants with group according to the relative position of website merchants；
User preference analysis module, for according to the commodity for browsing its preference of record analysis being used for；
Display module, its commodity issued with the neighbor of group is shown in the merchandise news displayed page of website merchants
Information.
The website merchants grouping module includes：Site information classification acquiring unit, for obtaining the classification of merchandise news.
The relative position determining module includes：
Sequencing unit, for being sorted to website merchants, the relative position of website merchants is determined according to ranking results.
The relative position determining module also includes：
Timer, site information publisher is resequenced according to predetermined time triggered sequencing unit.
The above embodiment of the present invention is only to illustrate that technical solution of the present invention is used simultaneously, only the row of technical solution of the present invention
Lift, the technical scheme and its protection domain being not intended to limit the invention.Using equivalent technologies mean, equivalent apparatus etc. to this hair
The improvement of technical scheme disclosed in bright claims and specification is considered to be without departing from claims of the present invention
And the scope disclosed in specification.
Claims (10)
1. a kind of product promotion method of network trading platform, it is characterised in that comprise the following steps：
Website merchants are grouped；
It is determined that the relative position of the website merchants with group；
Neighbor of each website merchants with group is determined according to the relative position of website merchants；
The commodity for browsing record, analyzing its preference of calling and obtaining user；
Show that it is sent out with the neighbor related to user preference commodity of group in the merchandise news displayed page of website merchants
The site information of cloth.
2. the product promotion method of network trading platform as claimed in claim 1, it is characterised in that
The classification of site information is obtained, and website merchants are grouped according to merchandise news classification.
3. the product promotion method of network trading platform as claimed in claim 2, it is characterised in that
The website merchants for issuing identical classification are divided into one group, the business that the quantity of packet where each website merchants is issued with it
The classification quantity of product information is identical.
4. the product promotion method of network trading platform as claimed in claim 2, it is characterised in that
The relative position of website merchants of the determination with group includes：
Site information publisher is sorted, the relative position of website merchants is determined according to ranking results.
5. the product promotion method of network trading platform as claimed in claim 2, it is characterised in that described that website merchants are arranged
Sequence includes：
Website merchants are resequenced according to predetermined time triggered.
6. the product promotion method of network trading platform as claimed in claim 2, it is characterised in that described according to website merchants
Relative position determine each website merchants with group neighbor include：
Neighbor position and quantity of each website merchants with group are determined according to the relative position of website merchants.
A kind of 7. product promotion system of network trading platform, it is characterised in that including：
Website merchants grouping module, for being grouped to website merchants；
Relative position determining module, for determining the relative position of the website merchants with group；
Neighbor's determining module, for determining neighbor of each website merchants with group according to the relative position of website merchants；
User preference analysis module, for according to the commodity for browsing its preference of record analysis being used for；
Display module, its commodity letter issued with the neighbor of group is shown in the merchandise news displayed page of website merchants
Breath.
8. such as a kind of product promotion system of network trading platform of claim 7, it is characterised in that the website merchants are grouped mould
Block includes：Site information classification acquiring unit, for obtaining the classification of merchandise news.
9. the product promotion system of network trading platform as claimed in claim 8, it is characterised in that the relative position determines
Module includes：
Sequencing unit, for being sorted to website merchants, the relative position of website merchants is determined according to ranking results.
10. the product promotion system of network trading platform as claimed in claim 9, it is characterised in that the relative position is true
Cover half block also includes：
Timer, site information publisher is resequenced according to predetermined time triggered sequencing unit.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710318694.7A CN107424037A (en) | 2017-05-08 | 2017-05-08 | The product promotion method and system of network trading platform |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710318694.7A CN107424037A (en) | 2017-05-08 | 2017-05-08 | The product promotion method and system of network trading platform |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN107424037A true CN107424037A (en) | 2017-12-01 |
Family
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| Application Number | Title | Priority Date | Filing Date |
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| CN201710318694.7A Pending CN107424037A (en) | 2017-05-08 | 2017-05-08 | The product promotion method and system of network trading platform |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN111461838A (en) * | 2020-05-29 | 2020-07-28 | 宁波科友信息科技有限公司 | Management system and management method of network mall |
Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1932870A (en) * | 2005-09-13 | 2007-03-21 | 北京搜畅网络技术有限公司 | Method for active guide shopping, inquiring and estimating to merchants and commodities for user |
| CN102890673A (en) * | 2011-07-18 | 2013-01-23 | 阿里巴巴集团控股有限公司 | Method and system for displaying website information |
| CN106227811A (en) * | 2016-07-20 | 2016-12-14 | 蔡雄 | A kind of government portals information sharing service system |
| CN106447411A (en) * | 2016-12-27 | 2017-02-22 | 东华互联宜家数据服务有限公司 | Matching platform and matching system |
-
2017
- 2017-05-08 CN CN201710318694.7A patent/CN107424037A/en active Pending
Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1932870A (en) * | 2005-09-13 | 2007-03-21 | 北京搜畅网络技术有限公司 | Method for active guide shopping, inquiring and estimating to merchants and commodities for user |
| CN102890673A (en) * | 2011-07-18 | 2013-01-23 | 阿里巴巴集团控股有限公司 | Method and system for displaying website information |
| CN106227811A (en) * | 2016-07-20 | 2016-12-14 | 蔡雄 | A kind of government portals information sharing service system |
| CN106447411A (en) * | 2016-12-27 | 2017-02-22 | 东华互联宜家数据服务有限公司 | Matching platform and matching system |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN111461838A (en) * | 2020-05-29 | 2020-07-28 | 宁波科友信息科技有限公司 | Management system and management method of network mall |
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| RJ01 | Rejection of invention patent application after publication |
Application publication date: 20171201 |