CN107403341A - A kind of advertisement placement method and device - Google Patents
A kind of advertisement placement method and device Download PDFInfo
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- CN107403341A CN107403341A CN201710582386.5A CN201710582386A CN107403341A CN 107403341 A CN107403341 A CN 107403341A CN 201710582386 A CN201710582386 A CN 201710582386A CN 107403341 A CN107403341 A CN 107403341A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0272—Period of advertisement exposure
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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Abstract
The invention discloses a kind of advertisement placement method and device, to improve the dispensing effect of advertisement.Methods described includes：The trigger action of user is received, in response to trigger action, shows advertisement windows, advertisement windows include video subwindow and picture subwindow.Above-mentioned technical proposal, because advertisement windows include two windows of video subwindow and picture subwindow, therefore, user can check any one window with unrestricted choice, and then improve the clicking rate of advertisement windows, improve the dispensing effect of advertising creative.
Description
Technical field
The present invention relates to Internet technical field, more particularly to a kind of advertisement placement method and device.
Background technology
With flourishing for internet industry, Internet advertising has turned into advertiser and has lifted popularity, brand image, expands
Important channel of the big Sales Volume of Commodity with promoting business business revenue.Advertising creative determines the final appearance form of Internet advertising, extensively
The quality for accusing intention directly affects the dispensing effect of Internet advertising,
At present, mainly there is the mode of following generation advertising creative：Advertisement master oneself designs advertising creative and submitted to wide
To accuse business and carry out advertisement putting, advertiser's lateral root limits according to the specification of predetermined advertisement position, the information for needing to publicize with reference to advertisement, if
Intention of preparing advertising is counted, and ad system is locally uploaded to from advertisement master in flow is launched, by ad system in advertisement position
Dispensing advertisement is carried out based on advertising creative.
But sometimes, the dispensing effect of advertisement is unsatisfactory, therefore how to improve the dispensing effect of advertisement, without effective
Solution.
The content of the invention
The present invention provides a kind of advertisement placement method and device, to improve the dispensing effect of advertisement.
The present invention provides a kind of advertisement placement method, including：
Receive the trigger action of user；
In response to the trigger action, advertisement windows are shown, the advertisement windows include video subwindow and the sub- window of picture
Mouthful.
In one embodiment, methods described may also include：
Receive the clicking operation for the picture subwindow；
In response to receiving the clicking operation, the default page is jumped to, the default page is the picture subwindow
The page that corresponding link is pointed to.
In one embodiment, the video subwindow is shown with the first pre-set dimension, and the picture subwindow is with second
Pre-set dimension shows, first pre-set dimension and the size that the second pre-set dimension sum is the advertisement windows.
In one embodiment, methods described may also include：
Pre-set the corresponding relation of the video subwindow displayed content and the picture subwindow displayed content；
It is described to show advertisement windows in response to the trigger action, including：
In response to the trigger action, shown according to the corresponding relation in the video subwindow and the picture subwindow
Show corresponding contents.
In one embodiment, methods described may also include：
The advertisement windows displayed content is pre-set with launching the corresponding relation of period；
It is described to show advertisement windows in response to the trigger action, including：
In response to the trigger action, current time information is obtained；
Determine the dispensing period belonging to current time information；
In shown by advertisement windows corresponding to dispensing according to belonging to the corresponding relation determines the current time information
Hold.
The present invention also provides a kind of advertisement delivery device, including：
First receiving module, for receiving the trigger action of user；
Display module, in response to the trigger action, showing advertisement windows, the advertisement windows include the sub- window of video
Mouth and picture subwindow.
In one embodiment, described device may also include：
Second receiving module, for receiving the clicking operation for the picture subwindow；
Jump module, in response to receiving the clicking operation, jumping to the default page, the default page is institute
State the page that link corresponding to picture subwindow is pointed to.
In one embodiment, the video subwindow is shown with the first pre-set dimension, and the picture subwindow is with second
Pre-set dimension shows, first pre-set dimension and the size that the second pre-set dimension sum is the advertisement windows.
In one embodiment, described device may also include：
First setup module, show for pre-setting the video subwindow displayed content with the picture subwindow
Show the corresponding relation of content；
The display module, including：
Display sub-module, in response to the trigger action, according to the corresponding relation in the video subwindow and
The picture subwindow shows corresponding contents.
In one embodiment, described device may also include：
Second setup module, for the corresponding relation for pre-setting the advertisement windows displayed content with launching the period；
The display module, including：
Acquisition submodule, in response to the trigger action, obtaining current time information；
First determination sub-module, for determining the dispensing period belonging to current time information；
Second determination sub-module, it is corresponding for the dispensing belonging to determining the current time information according to the corresponding relation
Advertisement windows displayed content.
The technical scheme provided by this disclosed embodiment can include the following benefits：
Above-mentioned technical proposal, by receiving the trigger action of user, in response to trigger action, show advertisement windows, advertisement
Window includes video subwindow and picture subwindow.Because advertisement windows include two windows of video subwindow and picture subwindow
Mouthful, therefore, user can check any one window with unrestricted choice, and then improve the clicking rate of advertisement windows, improve advertisement
The dispensing effect of intention.
Other features and advantages of the present invention will be illustrated in the following description, also, partly becomes from specification
Obtain it is clear that or being understood by implementing the present invention.The purpose of the present invention and other advantages can be by the explanations write
Specifically noted structure is realized and obtained in book, claims and accompanying drawing.
Below by drawings and examples, technical scheme is described in further detail.
Brief description of the drawings
Accompanying drawing is used for providing a further understanding of the present invention, and a part for constitution instruction, the reality with the present invention
Apply example to be used to explain the present invention together, be not construed as limiting the invention.In the accompanying drawings：
Fig. 1 is a kind of flow chart of advertisement placement method in one embodiment of the invention；
Fig. 2 is the flow chart of another advertisement placement method in one embodiment of the invention；
Fig. 3 is the flow chart of another advertisement placement method in one embodiment of the invention；
Fig. 4 is the flow chart of another advertisement placement method in one embodiment of the invention；
Fig. 5 is a kind of block diagram of advertisement delivery device in one embodiment of the invention；
Fig. 6 is the block diagram of another advertisement delivery device in one embodiment of the invention；
Fig. 7 is the block diagram of another advertisement delivery device in one embodiment of the invention；
Fig. 8 is the block diagram of another advertisement delivery device in one embodiment of the invention.
Embodiment
The preferred embodiments of the present invention are illustrated below in conjunction with accompanying drawing, it will be appreciated that described herein preferred real
Apply example to be merely to illustrate and explain the present invention, be not intended to limit the present invention.
Fig. 1 is a kind of flow chart of advertisement placement method in one embodiment of the invention, as shown in figure 1, the advertisement putting side
Method comprises the following steps S11-S12：
In step s 11, the trigger action of user is received.
In step s 12, in response to trigger action, advertisement windows are shown, advertisement windows include video subwindow and picture
Subwindow.
For example, when user participates in a certain interaction, when with mobile phone shake or scan Quick Response Code, generation is once
Advertisement putting, now, advertisement windows are shown, advertisement windows include video subwindow and picture subwindow.User can select to look into
Any one subwindow is seen, advertisement video is played when clicking on video subwindow, can also look at the content of picture subwindow, Huo Zhedian
Picture subwindow is hit, that is, jumps to and is linked corresponding to picture subwindow.
The above method of the embodiment of the present invention, by receiving the trigger action of user, in response to trigger action, show advertisement
Window, advertisement windows include video subwindow and picture subwindow.Because advertisement windows include video subwindow and the sub- window of picture
Two windows of mouth, therefore, user can check any one window with unrestricted choice, and then improve the clicking rate of advertisement windows, carry
The dispensing effect of advertising creative is risen.
In one embodiment, as shown in Fig. 2 the advertisement placement method may also include the steps of S13-S14：
In step s 13, the clicking operation for picture subwindow is received.
In step S14, in response to receiving clicking operation, the default page is jumped to, it is picture subwindow to preset the page
The page that corresponding link is pointed to.
In the present embodiment, picture subwindow shows picture, and picture has link behind, clicks on the picture in picture subwindow,
Then jump to the default page.So user can be more facilitated to further appreciate that product corresponding to advertisement.
In one embodiment, video subwindow is shown with the first pre-set dimension, and picture subwindow is with the second pre-set dimension
It has been shown that, the first pre-set dimension and the second pre-set dimension sum are the size of advertisement windows.
In one embodiment, as shown in figure 3, the advertisement placement method may also include the steps of S15：
In step S15, it is corresponding with picture subwindow displayed content to pre-set video subwindow displayed content
Relation.
Step S12 can be embodied as following steps S121：
In step S121, in response to trigger action, shown according to corresponding relation in video subwindow and picture subwindow
Corresponding contents.
In the present embodiment, video subwindow displayed content pass corresponding with picture subwindow displayed content is pre-set
System, i.e., video subwindow displayed content and picture subwindow displayed content are one-to-one.And then when launching advertisement,
Can easily and efficiently it be launched.
In one embodiment, as shown in figure 4, the advertisement placement method may also include the steps of S16：
In step s 16, advertisement windows displayed content is pre-set with launching the corresponding relation of period.
Step S12 can be embodied as following steps S122-S124：
In step S122, in response to trigger action, current time information is obtained.
In step S123, the dispensing period belonging to current time information is determined.
In step S124, advertisement windows corresponding to the dispensing according to belonging to corresponding relation determines current time information show
Show content.
In the present embodiment, different ad contents is launched in the different periods of launching, can further lift dispensing effect.
Following is embodiment of the present disclosure, can be used for performing embodiments of the present disclosure.
Fig. 5 is a kind of block diagram of advertisement delivery device according to an exemplary embodiment, and the device can be by soft
Part, hardware or both are implemented in combination with as some or all of of electronic equipment.As shown in figure 5, the advertisement delivery device
Including：
First receiving module 51, for receiving the trigger action of user；
Display module 52, in response to trigger action, showing advertisement windows, advertisement windows include video subwindow and figure
Piece subwindow.
For example, when user participates in a certain interaction, when with mobile phone shake or scan Quick Response Code, generation is once
Advertisement putting, now, advertisement windows are shown, advertisement windows include video subwindow and picture subwindow.User can select to look into
Any one subwindow is seen, advertisement video is played when clicking on video subwindow, can also look at the content of picture subwindow, Huo Zhedian
Picture subwindow is hit, that is, jumps to and is linked corresponding to picture subwindow.
The said apparatus of the embodiment of the present invention, by receiving the trigger action of user, in response to trigger action, show advertisement
Window, advertisement windows include video subwindow and picture subwindow.Because advertisement windows include video subwindow and the sub- window of picture
Two windows of mouth, therefore, user can check any one window with unrestricted choice, and then improve the clicking rate of advertisement windows, carry
The dispensing effect of advertising creative is risen.
In one embodiment, as shown in fig. 6, the advertisement delivery device may also include：
Second receiving module 53, for receiving the clicking operation for picture subwindow；
Jump module 54, in response to receiving clicking operation, jumping to the default page, it is the sub- window of picture to preset the page
The page that link corresponding to mouthful is pointed to.
In the present embodiment, picture subwindow shows picture, and picture has link behind, clicks on the picture in picture subwindow,
Then jump to the default page.So user can be more facilitated to further appreciate that product corresponding to advertisement.
In one embodiment, video subwindow is shown with the first pre-set dimension, and picture subwindow is with the second pre-set dimension
It has been shown that, the first pre-set dimension and the second pre-set dimension sum are the size of advertisement windows.
In one embodiment, as shown in fig. 7, the advertisement delivery device may also include：
First setup module 55, for pre-setting video subwindow displayed content and picture subwindow displayed content
Corresponding relation；
Display module 52, including：
Display sub-module, in response to trigger action, being shown according to corresponding relation in video subwindow and picture subwindow
Show corresponding contents.
In the present embodiment, video subwindow displayed content pass corresponding with picture subwindow displayed content is pre-set
System, i.e., video subwindow displayed content and picture subwindow displayed content are one-to-one.And then when launching advertisement,
Can easily and efficiently it be launched.
In one embodiment, as shown in figure 8, the advertisement delivery device may also include：
Second setup module 56, for the corresponding relation for pre-setting advertisement windows displayed content with launching the period；
Display module 52, including：
Acquisition submodule, in response to trigger action, obtaining current time information；
First determination sub-module, for determining the dispensing period belonging to current time information；
Second determination sub-module, for advertisement show window corresponding to the dispensing belonging to determining current time information according to corresponding relation
Mouth displayed content.
In the present embodiment, different ad contents is launched in the different periods of launching, can further lift dispensing effect.
It should be understood by those skilled in the art that, embodiments of the invention can be provided as method, system or computer program
Product.Therefore, the present invention can use the reality in terms of complete hardware embodiment, complete software embodiment or combination software and hardware
Apply the form of example.Moreover, the present invention can use the computer for wherein including computer usable program code in one or more
The shape for the computer program product that usable storage medium is implemented on (including but is not limited to magnetic disk storage and optical memory etc.)
Formula.
The present invention is the flow with reference to method according to embodiments of the present invention, equipment (system) and computer program product
Figure and/or block diagram describe.It should be understood that can be by every first-class in computer program instructions implementation process figure and/or block diagram
Journey and/or the flow in square frame and flow chart and/or block diagram and/or the combination of square frame.These computer programs can be provided
The processors of all-purpose computer, special-purpose computer, Embedded Processor or other programmable data processing devices is instructed to produce
A raw machine so that produced by the instruction of computer or the computing device of other programmable data processing devices for real
The device for the function of being specified in present one flow of flow chart or one square frame of multiple flows and/or block diagram or multiple square frames.
These computer program instructions, which may be alternatively stored in, can guide computer or other programmable data processing devices with spy
Determine in the computer-readable memory that mode works so that the instruction being stored in the computer-readable memory, which produces, to be included referring to
Make the manufacture of device, the command device realize in one flow of flow chart or multiple flows and/or one square frame of block diagram or
The function of being specified in multiple square frames.
These computer program instructions can be also loaded into computer or other programmable data processing devices so that counted
Series of operation steps is performed on calculation machine or other programmable devices to produce computer implemented processing, so as in computer or
The instruction performed on other programmable devices is provided for realizing in one flow of flow chart or multiple flows and/or block diagram one
The step of function of being specified in individual square frame or multiple square frames.
Obviously, those skilled in the art can carry out the essence of various changes and modification without departing from the present invention to the present invention
God and scope.So, if these modifications and variations of the present invention belong to the scope of the claims in the present invention and its equivalent technologies
Within, then the present invention is also intended to comprising including these changes and modification.
Claims (10)
- A kind of 1. advertisement placement method, it is characterised in that including：Receive the trigger action of user；In response to the trigger action, advertisement windows are shown, the advertisement windows include video subwindow and picture subwindow.
- 2. the method as described in claim 1, it is characterised in that methods described also includes：Receive the clicking operation for the picture subwindow；In response to receiving the clicking operation, the default page is jumped to, the default page is corresponding for the picture subwindow Link point to the page.
- 3. the method as described in claim 1, it is characterised in that the video subwindow is shown with the first pre-set dimension, described Picture subwindow shows that first pre-set dimension and the second pre-set dimension sum are the advertisement windows with the second pre-set dimension Size.
- 4. the method as described in claim 1, it is characterised in that methods described also includes：Pre-set the corresponding relation of the video subwindow displayed content and the picture subwindow displayed content；It is described to show advertisement windows in response to the trigger action, including：In response to the trigger action, phase is shown in the video subwindow and the picture subwindow according to the corresponding relation Answer content.
- 5. the method as described in claim 1, it is characterised in that methods described also includes：The advertisement windows displayed content is pre-set with launching the corresponding relation of period；It is described to show advertisement windows in response to the trigger action, including：In response to the trigger action, current time information is obtained；Determine the dispensing period belonging to current time information；Advertisement windows displayed content corresponding to dispensing according to belonging to the corresponding relation determines the current time information.
- A kind of 6. advertisement delivery device, it is characterised in that including：First receiving module, for receiving the trigger action of user；Display module, in response to the trigger action, showing advertisement windows, the advertisement windows include video subwindow and Picture subwindow.
- 7. device as claimed in claim 6, it is characterised in that described device also includes：Second receiving module, for receiving the clicking operation for the picture subwindow；Jump module, in response to receiving the clicking operation, jumping to the default page, the default page is the figure The page that link corresponding to piece subwindow is pointed to.
- 8. device as claimed in claim 6, it is characterised in that the video subwindow is shown with the first pre-set dimension, described Picture subwindow shows that first pre-set dimension and the second pre-set dimension sum are the advertisement windows with the second pre-set dimension Size.
- 9. device as claimed in claim 6, it is characterised in that described device also includes：First setup module, for pre-setting in shown by the video subwindow displayed content and the picture subwindow The corresponding relation of appearance；The display module, including：Display sub-module, in response to the trigger action, according to the corresponding relation in the video subwindow and described Picture subwindow shows corresponding contents.
- 10. device as claimed in claim 6, it is characterised in that described device also includes：Second setup module, for the corresponding relation for pre-setting the advertisement windows displayed content with launching the period；The display module, including：Acquisition submodule, in response to the trigger action, obtaining current time information；First determination sub-module, for determining the dispensing period belonging to current time information；Second determination sub-module, for wide corresponding to the dispensing belonging to determining the current time information according to the corresponding relation Accuse window displayed content.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710582386.5A CN107403341A (en) | 2017-07-17 | 2017-07-17 | A kind of advertisement placement method and device |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710582386.5A CN107403341A (en) | 2017-07-17 | 2017-07-17 | A kind of advertisement placement method and device |
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| Publication Number | Publication Date |
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| CN107403341A true CN107403341A (en) | 2017-11-28 |
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| CN201710582386.5A Pending CN107403341A (en) | 2017-07-17 | 2017-07-17 | A kind of advertisement placement method and device |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN108197991A (en) * | 2017-12-29 | 2018-06-22 | 深圳正品创想科技有限公司 | A kind of audio advertisement playing method and device |
-
2017
- 2017-07-17 CN CN201710582386.5A patent/CN107403341A/en active Pending
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN108197991A (en) * | 2017-12-29 | 2018-06-22 | 深圳正品创想科技有限公司 | A kind of audio advertisement playing method and device |
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Application publication date: 20171128 |