CN107341684A - advertising method and device - Google Patents
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- CN107341684A CN107341684A CN201710373136.0A CN201710373136A CN107341684A CN 107341684 A CN107341684 A CN 107341684A CN 201710373136 A CN201710373136 A CN 201710373136A CN 107341684 A CN107341684 A CN 107341684A
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0265—Vehicular advertisement
- G06Q30/0266—Vehicular advertisement based on the position of the vehicle
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Abstract
The present invention relates to technical field of information processing, discloses a kind of advertising method and device.In the present invention, the advertising method applied to shared bicycle includes：Obtain the position that shared bicycle is presently in；Obtain the advertising message for the location matches being presently in shared bicycle；Wherein, advertising message comprises at least ad content and position corresponding with ad content；Play the ad content obtained.Advertising method applied to server includes：Receive the positional information from shared bicycle；According to the positional information received, feedback of advertisement information gives shared bicycle；Wherein, advertising message comprises at least ad content and position corresponding with ad content.Advertising method and device provided by the invention, the position being presently according to shared bicycle, the ad content for the location matches being presently in shared bicycle is played, realizes and plays location-based speech advertising on the basis of existing shared bicycle, is advantageous to interacting for advertisement businessman and user.
Description
Technical field
The present invention relates to technical field of information processing, more particularly to a kind of advertising method and device.
Background technology
At present, the economic fashionable whole world is shared, various shared bicycles sweep across each city as tide, so as to derive
Entirely different business model --- last 1 kilometer of trip solution.Wherein, shared bicycle refer to enterprise campus,
Iron website, bus station, residential block, shopping centre, common service area etc. provide bicycle bicycle shared service, are that a kind of timesharing is rented
Rent pattern.Not only quantity is more for shared bicycle, scope of activities is wide, and substantial amounts of shared bicycle leaseholder also forms the passive receiving of information
Person and the active disseminator of information.Therefore, a good Extension Model will be turned into by sharing bicycle and the combination of advertisement.
But inventor has found there are problems that in the prior art：Shared bicycle combines traditional advertisement promotion mode
It is difficult, such as " stickup " small advertisement, especially Quick Response Code on shared bicycle, can so it allow people to dislike very much, for advertisement
The content publicized, also can be considered as lose rank secondary individual workship's product, smuggled goods etc.Also such as attempt to place in bicycle basket
Publicity page, not only cost of labor is very high, while the publicity page is likely to be dropped or is blown away.
The content of the invention
The purpose of embodiment of the present invention is to provide a kind of advertising method and device, realized in existing shared bicycle base
Location-based speech advertising is played on plinth, is advantageous to interacting for advertisement businessman and user.
In order to solve the above technical problems, embodiments of the present invention provide a kind of advertising method, applied to shared bicycle,
Advertising method includes：Obtain the position that shared bicycle is presently in；Obtain be presently in shared bicycle location matches it is wide
Accuse information；Wherein, advertising message comprises at least ad content and position corresponding with ad content；Play in the advertisement obtained
Hold.
Embodiments of the present invention provide a kind of advertising method, and applied to server, advertising method includes：Reception comes from
The positional information of shared bicycle；According to the positional information received, feedback of advertisement information gives shared bicycle；Wherein, advertisement
Information comprises at least ad content and position corresponding with ad content.
Embodiments of the present invention additionally provide a kind of advertising device, and applied to shared bicycle, advertising device includes：Position
Acquisition module, the position being presently in for obtaining shared bicycle；Advertisement acquisition module, for obtaining and the current institute of shared bicycle
The advertising message of the location matches at place；Wherein, advertising message comprises at least ad content and position corresponding with ad content；
Playing module, for playing the ad content of advertisement acquisition module acquisition.
Embodiments of the present invention additionally provide a kind of advertising device, and applied to server, advertising device includes：Receive mould
Block, for receiving the positional information from shared bicycle；Sending module, for according to the positional information received, feedback of advertisement
Information gives shared bicycle；Wherein, advertising message comprises at least ad content and position corresponding with ad content.
The positional information that embodiment of the present invention is presently in terms of existing technologies, by obtaining shared bicycle,
The advertising message for the location matches being presently in shared bicycle is obtained again, so as to play the ad content of acquisition.Wherein, advertisement
Information comprises at least ad content and position corresponding with ad content.The position being presently in by obtaining shared bicycle,
The advertising message for the location matches being presently in shared bicycle is obtained again, so as to play the ad content of acquisition, is realized
Location-based speech advertising is played on the basis of existing shared bicycle, is advantageous to interacting for advertisement businessman and user.
In addition, before the position that shared bicycle is presently in is obtained, advertising message is obtained from server in advance；Obtain with
Shared bicycle is presently in the advertising message of location matches, is specially：In the advertising message obtained in advance, search and current institute
Locate the nearest advertising message in position as the advertising message with being presently in location matches.By obtaining advertisement from server in advance
Information, the advertising message that location matches are presently in shared bicycle can not be obtained in time when network signal is bad by avoiding.
In addition, obtaining advertising message from server in advance, specifically include：When shared bicycle is static, obtain and shared list
The position of car away from the first distance in the range of all advertising messages；And/or in shared bicycle ride, obtain together
Enjoy bicycle be presently in position away from the second distance in the range of advertising message.Pass through the shape being presently according to shared bicycle
State, a range of advertising message of the shared bicycle of distance is obtained from server in advance, avoids unnecessary advertising message quilt
While acquisition, it is ensured that advertising message can upgrade in time.
In addition, obtaining advertising message from server in advance, specifically include：Obtain the advertisement on the direct of travel of shared bicycle
Information.By obtaining the advertising message on direct of travel so that the advertisement of acquisition is more targeted, avoids unnecessary data from handing over
Mutually.
In addition, playing the ad content obtained, specifically include：When ad content includes voice, shared bicycle week is measured
The ambient noise on side；The ambient noise obtained according to measurement adjusts horn volume size；When playing the ad content obtained, with
Horn volume size after regulation plays.The ambient noise obtained according to measurement adjusts horn volume size, avoids and is played
Ad sound it is too small cause user can't hear, or, the excessive situation for causing to disturb residents of ad sound played.
Brief description of the drawings
One or more embodiments are illustrative by the picture in corresponding accompanying drawing, these exemplary theorys
The bright restriction not formed to embodiment, the element for having same reference numbers label in accompanying drawing are expressed as similar element, removed
Non- have a special statement, and composition does not limit the figure in accompanying drawing.
Fig. 1 is the flow chart according to the advertising method of first embodiment of the invention；
Fig. 2 is the flow chart according to the advertising method of second embodiment of the invention；
Fig. 3 is the flow chart according to the advertising method of third embodiment of the invention；
Fig. 4 is the flow chart according to the advertising method of four embodiment of the invention；
Fig. 5 is the schematic diagram according to the advertising device of fifth embodiment of the invention；
Fig. 6 is the schematic diagram according to the advertising device of sixth embodiment of the invention；
Fig. 7 is the schematic diagram according to the advertising device of seventh embodiment of the invention；
Fig. 8 is the schematic diagram according to the advertising device of eighth embodiment of the invention.
Embodiment
To make the object, technical solutions and advantages of the present invention clearer, each reality below in conjunction with accompanying drawing to the present invention
The mode of applying is explained in detail.However, it will be understood by those skilled in the art that in each embodiment of the present invention,
In order that reader more fully understands the application and proposes many ins and outs.But even if without these ins and outs and base
Many variations and modification in following embodiment, the application technical scheme claimed can also be realized.
The first embodiment of the present invention is related to a kind of advertising method.The advertising method is applied to shared bicycle, here institute
The shared bicycle said can be shared bicycle or shared battery truck.Particular flow sheet as shown in figure 1, including：
Step 101, the position that shared bicycle is presently in is obtained.
Specifically, it can be the longitude and latitude that shared bicycle is presently in position to obtain the position that shared bicycle is presently in
Coordinate.Wherein, the current location for sharing bicycle obtains, and can in real time obtain, can also obtain at predetermined intervals.Due to
The speed for riding shared bicycle typically will not quickly, and the positional information change obtained in shorter time interval will not be very
Greatly, on general urban road, normally averagely riding speed is 15,000 ms/h to ordinary people, equivalent to 0.25 thousand ms/min.
Therefore, it is more excellent that position is obtained at predetermined intervals, such as can be with the position that once shared bicycle is presently in of acquisition in every 5 minutes
Confidence ceases.After the position that shared bicycle is presently in is got, into step 102.
Step 102, the advertising message for the location matches being presently in shared bicycle is obtained；Wherein, advertising message is at least
Including ad content and position corresponding with ad content.
Specifically, because server is used to include all registered merchant advertisement information, therefore can be from server
The advertising message for the location matches being presently in shared bicycle is obtained in real time.Wherein, the position being presently in shared bicycle
The advertising message of matching, bicycle can be shared using this as subject matter, such as, to share the position that is presently in of bicycle as the center of circle,
Radius can be 500 meters of border circular areas, as the advertising area that bicycle can be shared with this matched, or with shared single
Car is rectangular area that a certain coordinate is set as the advertising area that bicycle can be shared with this matched.Can also be with advertisement
Businessman is subject matter, for example general merchandise, the advertisement radiation scope of sight spot class shops can be 2 kilometers, i.e., with general merchandise, sight spot class shops
For the center of circle, radius can be 2 kilometers of center of circle region, the advertisement radiation scope of other class shops (such as convenience store, hotel etc.)
It can be 1 kilometer.So when shared bicycle is in 2 kilometer ranges of certain general merchandise shops, or 1 kilometer of model of other class shops
When enclosing interior, the location matches advertising message that is presently in shared bicycle.Above numerical value is only for example, and is not formed to the present invention
Limitation.
It is noted that except all registered merchant advertisement information can be included in server, can also basis
Actual conditions include some public service ads, the location matches being presently in shared bicycle, for example when going across the road, can match
The public service ads related to traffic safety.
In addition, it is necessary to explanation, ad content can include the information such as the title, discount information, movable date of businessman,
Can also be the performance and feature, the interests and benefit for bringing consumer, commodity purposes and application method etc. of certain advertised product,
It is not particularly limited herein.
Step 103, the ad content of acquisition is played.
Certain can be less than in the distance between the position of shared bicycle and advertising message mark by playing the ad content obtained
During pre-determined distance, the advertisement is commenced play out.For example pre-determined distance is set as 500 meters, then when shared bicycle and advertising message mark
When the distance between position of knowledge is 500 meters, the ad content of acquisition is played.Or it can also believe in shared bicycle and advertisement
When ceasing the distance between position of mark within a preset range, the loop play advertisement, equally it is using pre-determined distance as 500 meters
Example, i.e., when it is 500 meters of scope that this, which shares bicycle to enter the distance between the position for sharing bicycle and advertising message mark,
Can be with the loop play advertisement, for example set every 5 minutes to play the once advertisement, untill shared bicycle rolls the scope away from.
In practical application, play acquired ad content, can be enjoyed together according to advertisement businessman between bicycle away from
From sequence：For example preferentially play the advertising message of closest businessman；It can also be played according to the period acquired wide
Accuse content：Such as the time that child goes to school and leaves school, preferentially play educational advertising message；Restaurant near the preferential broadcasting of dining period
Special discount information；The most advertising message of neighbouring trade company can also preferentially be played.It is not specifically limited herein.
Compared with prior art, a kind of advertising method that present embodiment provides, it is presently in by obtaining shared bicycle
Positional information, then the advertising message for the location matches being presently in shared bicycle is obtained, so as to play in the advertisement of acquisition
Hold.Wherein, advertising message comprises at least ad content and position corresponding with ad content.It is current by obtaining shared bicycle
Location, then the advertising message for the location matches being presently in shared bicycle is obtained, so as to play in the advertisement of acquisition
Hold, realize and play location-based speech advertising on the basis of existing shared bicycle, be advantageous to the friendship of advertisement businessman and user
Mutually.
Second embodiment of the present invention is related to a kind of advertising method.Present embodiment is on the basis of first embodiment
On done further improvement, specifically the improvement is that：In present embodiment, by obtaining the position shared bicycle and be presently in
Before putting, advertising message is obtained from server in advance, in the advertising message obtained in advance, searches and to be presently in position nearest
Advertising message as the advertising message with being presently in location matches.By obtaining advertising message from server in advance, avoid
On the premise of network signal is bad, the feelings for the advertising message that location matches are presently in shared bicycle can not be obtained in time
Condition.Particular flow sheet is as shown in Fig. 2 it includes：
Step 201, advertising message is obtained from server in advance.
The time is needed because shared bicycle obtains advertising message in real time from server, if network signal is bad, it is likely that
Relevant advertisements information can not be got in time, therefore is obtained advertising message in advance and be can be sure to be able to reach advertisement position in shared bicycle
Advertisement is played in time when putting nearby.That is, shared bicycle downloads some advertisements for meeting preparatory condition from server in advance,
Store to local, then according to the current location of shared bicycle, search the advertisement closest with bicycle and play out.Wherein,
To download and meet in the advertising message of preparatory condition in advance, its preparatory condition can be a most advertising message of broadcasting frequency,
Can also be some advertising messages according to broadcasting frequency from high to low, its locally downloading advertising message can be one
It can also be a plurality of, be not specifically limited herein.
It is noted that obtaining advertising message from server in advance, specifically include：When shared bicycle is static, obtain
With the position of shared bicycle away from the first distance in the range of all advertising messages；And/or in shared bicycle ride,
Obtain with shared bicycle be presently in position away from the second distance in the range of advertising message.It is such as static in shared bicycle
When, all advertising messages in 3 kilometer ranges with the position of shared bicycle can be obtained in advance, due to typically ride away from
From not far, it is possible to obtain the advertisement in 3 kilometer ranges in advance, can so avoid the acquisition advertisement during traveling from making
Into advertising message renewal not in time.Say for another example, in shared bicycle ride, can in advance obtain and work as with shared bicycle
Advertising message of the preceding present position in 1 kilometer range, then advertisement is obtained in ride, to ensure that advertising message can
Upgrade in time.
Or advertising message is obtained from server in advance, specifically include：Obtain the advertisement on the direct of travel of shared bicycle
Information.For example, when the direct of travel of the shared bicycle got is travels to Due South, can be obtained in advance from server
Take and bicycle is shared as subject matter using this, the advertising message in due south direction.Similarly, when the direct of travel of the shared bicycle got is
Northeastward during direction running, it can be obtained in advance from server and bicycle is shared as subject matter using this, the advertising message of northeastward.
By obtaining the advertising message on shared bicycle direct of travel so that the advertisement of acquisition is more targeted, and it is unnecessary to avoid
Data interaction.
For obtaining advertising message from server in advance, above-mentioned two example can also be combined, for example preset and obtain
Take when shared bicycle is static, obtain all wide in the range of (such as 3 kilometers) away from the first distance with the position of shared bicycle
Accuse information；And/or in shared bicycle ride, obtain and on the direct of travel of shared bicycle and be presently in position phase
Away from the advertising message in the range of second distance (such as 1 kilometer).
Step 202, the position that shared bicycle is presently in is obtained.
Step 203, the advertising message for the location matches being presently in shared bicycle is obtained.Specially：Obtained in advance
Advertising message in, search and be presently in the nearest advertising message in position as be presently in location matches advertisement believe
Breath.
Step 204, the ad content of acquisition is played.
Due in present embodiment step 202 into step 204, with first embodiment step 101 to step 103 substantially
It is identical, it is intended to obtain the position that shared bicycle is presently in, then obtain the wide of the location matches that are presently in shared bicycle
Information is accused, wherein, advertising message comprises at least ad content and position corresponding with ad content, finally plays the wide of acquisition
Content is accused, here is omitted.
Compared with prior art, a kind of advertising method that present embodiment provides, by obtaining the shared current institute of bicycle
Before the position at place, advertising message is obtained from server in advance, in the advertising message obtained in advance, searches and be presently in position
Nearest advertising message is put as the advertising message with being presently in location matches.Believed by obtaining advertisement from server in advance
Breath, avoids on the premise of network signal is bad, can not obtain the advertisement that location matches are presently in shared bicycle in time
The situation of information.
Third embodiment of the invention is related to a kind of advertising method, and present embodiment is first or second embodiment
On the basis of done further improvement, specifically the improvement is that：The ambient noise obtained according to measurement adjusts horn volume size,
So that when playing the ad content obtained, the speech advertising got is played with the horn volume size after regulation, avoided
The ad sound that is played is too small to cause user can't hear, or, the excessive situation for causing to disturb residents of ad sound played.Tool
Body flow chart is as shown in Figure 3：
Step 301, the position that shared bicycle is presently in is obtained.
Step 302, the advertising message for the location matches being presently in shared bicycle is obtained.
Step 303, when ad content includes voice, the ambient noise on shared bicycle periphery is measured.
Specifically, the room noise standard of the outdoor noise criteria of different regions and different requirements, it is environment mark
Accurate one kind.City regional environment noise includes man-made noise, traffic noise, construction noise, noise of social activities etc..Measurement week
The ambient noise on side can be measured using noise-measuring instrument, such as decibel instrument, microphone, sound level meter etc..
Step 304, the ambient noise obtained according to measurement adjusts horn volume size.
That is, when the ambient noise that measurement obtains is descending, horn volume reduces therewith；Obtained when measurement
When ambient noise is ascending, horn volume increases therewith.Such as the ambient noise for measuring to obtain is to be brought up to by 20 decibels
At 25 decibels, horn volume accordingly tunes up；When the obtained ambient noise of measurement is down to 20 decibels by 25 decibels, horn volume with
Accordingly turn down.
Step 305, when playing the ad content of acquisition, played with the horn volume size after regulation.Wherein, in bicycle week
When the ambient noise on side is higher by first threshold, the speech advertising matched with positional information of acquisition temporarily can not be played.
Specifically, the ambient noise permissible range proposed according to China：Night (22 when next day 6) noise must not surpass
30 decibels are crossed, daytime, (6 when 22) must not exceed 40 decibels.Therefore, the first threshold on daytime can be set as 40 decibels,
When the ambient noise on bicycle periphery is higher by 40 decibels, the speech advertising matched with positional information of acquisition is not played temporarily, can be with
First the acquired speech advertising matched with positional information is cached to local, until the ambient noise on bicycle periphery is less than 40
During decibel, acquired advertising message is played；And 30 decibels are down to by 40 decibels to night, first threshold, therefore in bicycle
When the ambient noise on periphery is higher by 30 decibels, do not play the speech advertising matched with positional information of acquisition temporarily, can first by
The acquired speech advertising matched with positional information is cached to local, until the ambient noise on bicycle periphery is less than 30 decibels
When, play acquired advertising message.
Preferably, when the ambient noise on bicycle periphery is higher by first threshold, do not play temporarily acquisition and positional information
The speech advertising of matching, first the acquired speech advertising matched with positional information can be cached to local, until in bicycle
When the ambient noise on periphery is less than first threshold, before playing acquired advertising message, acquired and position can be set
The time of the speech advertising caching of information matches, for example, set that acquired speech advertising match with positional information caches when
Between be 5 minutes, then after 5 minutes, if the ambient noise on bicycle periphery is still higher by first threshold, then just do not play the language
Sound advertisement, when the ambient noise on bicycle periphery is still less than first threshold, what broadcasting currently obtained matches with positional information
Speech advertising.
Due in step 301 to step 302 and first embodiment in present embodiment step 101 to step 102 substantially
It is identical, it is intended to obtain the position that shared bicycle is presently in, then obtain the wide of the location matches that are presently in shared bicycle
Information is accused, wherein, advertising message comprises at least ad content and position corresponding with ad content, and here is omitted.
Compared with prior art, a kind of advertising method that present embodiment provides, it is presently in obtaining with shared bicycle
After the advertising message of location matches, before the ad content for playing acquisition, by the way that when ad content includes voice, measurement is altogether
The ambient noise on bicycle periphery is enjoyed, the ambient noise obtained according to measurement adjusts horn volume size, is playing the advertisement of acquisition
During content, played with the horn volume size after regulation.The ambient noise obtained according to measurement adjusts horn volume size so that
When playing the ad content obtained, the speech advertising got is played with the horn volume size after regulation, avoids and is broadcast
The ad sound put is too small to cause user can't hear, or, the excessive situation for causing to disturb residents of ad sound played.
The 4th embodiment of the present invention is related to a kind of advertising method.This method is applied to server, and particular flow sheet is such as
Shown in Fig. 4, including：
Step 401, the positional information from shared bicycle is received.
Step 402, according to the positional information received, feedback of advertisement information gives shared bicycle；Wherein, advertising message is at least
Including ad content and position corresponding with ad content.
Feedback of advertisement information gives shared bicycle, specifically includes：When judging that shared bicycle is static, feedback and shared bicycle
Position away from the first distance in the range of all advertising messages；And/or judging that sharing bicycle is in ride, feeds back
With shared bicycle be presently in position away from the second distance in the range of advertising message.
It should be noted that when shared bicycle is static, shared bicycle may be at lock-out state or receive rent
Rent bicycle request state.No matter which kind of state shared bicycle is in, and when judging that shared bicycle is static, feeds back and shared single
The position of car away from the first distance in the range of all advertising messages, such as, when judging that shared bicycle is static, feedback and shared
All advertising messages of the position of bicycle in 3 kilometer ranges；It is in shared bicycle in ride, shared bicycle is in
Released state, can feed back with shared bicycle be presently in position away from the second distance in the range of advertising message, such as can be with
Feedback is presently in advertising message of the position in 1 kilometer range with shared bicycle.Preferably, shared bicycle can also be recorded
Historical position information, when differing certain threshold value in the front and rear position reported twice, that is, judge bicycle when being in riding condition,
Feedback and shared bicycle be presently in position away from the second distance in the range of advertising message, such as in the front and rear position reported twice
When putting 300 meters of difference, then feed back and be presently in advertisement of the position away from the second distance in the range of (such as 1 kilometer) with shared bicycle
Information.
In addition, feedback of advertisement information gives shared bicycle, specifically include：According to the history bit confidence of the shared bicycle received
Breath, judge the direct of travel of shared bicycle, feed back the advertising message on direct of travel.Such as, if it is decided that current shared bicycle
Direct of travel be northwards to travel, then just feedback is using shared bicycle as subject matter, northwards the advertising message in direction.Preferably,
It can also be fed back according to setting using shared bicycle as subject matter, the advertising message on direct of travel in a certain scope, such as, with
Shared bicycle is the subject matter advertising message in the range of 500 meters of direction northwards.
Compared with prior art, a kind of advertising method that present embodiment provides, applied to server, including：Receive and
From the positional information of shared bicycle, then according to the positional information received, feedback of advertisement information gives shared bicycle；Wherein, extensively
Accuse information and comprise at least ad content and position corresponding with ad content.Believed by receiving the position from shared bicycle
Breath, then according to the positional information received, feedback of advertisement information gives shared bicycle, realizes on the basis of existing shared bicycle
Location-based speech advertising is played, is advantageous to interacting for advertisement businessman and user.
The step of various methods divide above, be intended merely to describe it is clear, can be merged into when realizing a step or
Some steps are split, are decomposed into multiple steps, as long as including identical logical relation, all protection domain in this patent
It is interior；To either adding inessential modification in algorithm in flow or introducing inessential design, but its algorithm is not changed
Core design with flow is all in the protection domain of the patent.
The 5th embodiment of the present invention is related to a kind of advertising device, applied to shared bicycle, as shown in figure 5, advertisement fills
Put including 500：Position acquisition module 501, advertisement acquisition module 502, playing module 503.
Position acquisition module 501, the position being presently in for obtaining shared bicycle.
Advertisement acquisition module 502, for obtaining the advertising message for the location matches being presently in shared bicycle；Wherein,
Advertising message comprises at least ad content and position corresponding with ad content.
Playing module 503, for playing the ad content of advertisement acquisition module acquisition.
It is seen that present embodiment is the device embodiment corresponding with first embodiment, present embodiment can be with
First embodiment is worked in coordination implementation.The relevant technical details mentioned in first embodiment still have in the present embodiment
Effect, in order to reduce repetition, is repeated no more here.Correspondingly, the relevant technical details mentioned in present embodiment are also applicable in
In first embodiment.
The 6th embodiment of the present invention is related to a kind of advertising device, and present embodiment is on the basis of the 5th embodiment
On done further improvement, specifically the improvement is that：In present embodiment, obtain position that shared bicycle is presently in it
Before, advertising message is obtained from server in advance by advance acquisition module, in the advertising message obtained in advance, searched and current
The nearest advertising message in present position is as the advertising message with being presently in location matches.By advance acquisition module in advance from
Server obtains advertising message, avoids on the premise of network signal is bad, can not obtain ad content in time and play
Situation.
In present embodiment, advertising device includes 500：Position acquisition module 501, advertisement acquisition module 502, playing module
503, it is specific as shown in Figure 6.
Position acquisition module 501, except the position being presently in for obtaining shared bicycle, position acquisition module 501 is also
Including memory module 601, for before the position that shared bicycle is presently in is obtained, obtaining advertisement letter from server in advance
Breath, the advertising message that location matches are presently in shared bicycle is obtained, be specially：In the advertising message obtained in advance, look into
The nearest advertising message in position is looked for and is presently in as the advertising message with being presently in location matches.
Wherein, advertising message is obtained from server in advance, specifically included：When shared bicycle is static, obtain and shared list
The position of car away from the first distance in the range of all advertising messages；And/or in shared bicycle ride, obtain together
Enjoy bicycle be presently in position away from the second distance in the range of advertising message.Further, it is also possible to obtain the traveling of shared bicycle
Advertising message on direction.
Advertisement acquisition module 502, for obtaining the advertising message for the location matches being presently in shared bicycle；Wherein,
Advertising message comprises at least ad content and position corresponding with ad content；
Playing module 503, for playing the ad content of advertisement acquisition module acquisition.
Because second embodiment is mutually corresponding with present embodiment, therefore present embodiment can be mutual with second embodiment
It is engaged implementation.The relevant technical details mentioned in second embodiment are still effective in the present embodiment, implement second
The technique effect that can reach in mode can similarly be realized in the present embodiment, no longer superfluous here in order to reduce repetition
State.Correspondingly, the relevant technical details mentioned in present embodiment are also applicable in second embodiment.
The 7th embodiment of the present invention is related to a kind of advertising device, and present embodiment is in the 4th or the 5th embodiment
On the basis of done further improvement, specifically the improvement is that：Obtaining the wide of location matches is presently in shared bicycle
After accusing information, before the ad content for playing acquisition, by when ad content includes voice, being measured altogether by measurement module
The ambient noise on bicycle periphery is enjoyed, according to the ambient noise that measurement obtains using adjusting module regulation horn volume size, is being broadcast
When putting the ad content of acquisition, played with the horn volume size after regulation.The ambient noise obtained according to measurement adjusts loudspeaker
Volume so that when playing the ad content obtained, it is wide that the voice got is played with the horn volume size after regulation
Accuse, avoid the too small or excessive situation of played ad sound.
In present embodiment, advertising device includes 500 except including position acquisition module 501, advertisement acquisition module 502,
Playing module 503 also includes：Submodule 701 is measured, adjusts submodule 702 and sounding submodule 703.It is specific as shown in Figure 7：
Submodule 701 is measured, for when ad content includes voice, measuring the ambient noise on shared bicycle periphery.
Submodule 702 is adjusted, the ambient noise for being obtained according to measurement adjusts horn volume size.
Sounding submodule 703, for when playing the ad content obtained, being played with the horn volume size after regulation.
Because the 3rd embodiment is mutually corresponding with present embodiment, therefore present embodiment can be mutual with the 3rd embodiment
It is engaged implementation.The relevant technical details mentioned in 3rd embodiment are still effective in the present embodiment, implement the 3rd
The technique effect that can reach in mode can similarly be realized in the present embodiment, no longer superfluous here in order to reduce repetition
State.Correspondingly, the relevant technical details mentioned in present embodiment are also applicable in the 3rd embodiment.
The 8th embodiment of the present invention is related to a kind of advertising device, applied to server, specifically as shown in figure 8, this is wide
Accusing device 800 includes：Receiving module 801, sending module 802.
Receiving module 801, for receiving the positional information from shared bicycle.
Sending module 802, for according to the positional information received, feedback of advertisement information to give shared bicycle；Wherein, advertisement
Information comprises at least ad content and position corresponding with ad content.
Feedback of advertisement information gives shared bicycle, specifically includes：When judging that shared bicycle is static, feedback and shared bicycle
Position away from the first distance in the range of all advertising messages；And/or judging that sharing bicycle is in ride, feeds back
With shared bicycle be presently in position away from the second distance in the range of advertising message.
In addition, feedback of advertisement information gives shared bicycle, specifically include：According to the history bit confidence of the shared bicycle received
Breath, judge the direct of travel of shared bicycle, feed back the advertising message on direct of travel.
Because the 4th embodiment is mutually corresponding with present embodiment, therefore present embodiment can be mutual with the 4th embodiment
It is engaged implementation.The relevant technical details mentioned in 4th embodiment are still effective in the present embodiment, implement the 4th
The technique effect that can reach in mode can similarly be realized in the present embodiment, no longer superfluous here in order to reduce repetition
State.Correspondingly, the relevant technical details mentioned in present embodiment are also applicable in the 4th embodiment.
It is noted that each module involved in present embodiment is logic module, and in actual applications, one
Individual logic unit can be a part for a physical location or a physical location, can also be with multiple physics lists
The combination of member is realized.In addition, in order to protrude the innovative part of the present invention, will not be with solving institute of the present invention in present embodiment
The unit that the technical problem relation of proposition is less close introduces, but this is not intended that in present embodiment and other lists are not present
Member.
It will be appreciated by those skilled in the art that realize that all or part of step in above-described embodiment method is to pass through
Program instructs the hardware of correlation to complete, and the program storage is in the storage medium, including some instructions are causing one
Individual equipment (can be single-chip microcomputer, chip etc.) or processor (processor) perform each embodiment methods described of the application
All or part of step.And foregoing storage medium includes：USB flash disk, mobile hard disk, read-only storage (ROM, Read-Only
Memory), random access memory (RAM, Random Access Memory), magnetic disc or CD etc. are various can store journey
The medium of sequence code.
It will be understood by those skilled in the art that the respective embodiments described above are to realize the specific embodiment of the present invention,
And in actual applications, can to it, various changes can be made in the form and details, without departing from the spirit and scope of the present invention.
Claims (10)
1. a kind of advertising method, it is characterised in that applied to shared bicycle；
The advertising method includes：
Obtain the position that the shared bicycle is presently in；
Obtain the advertising message for the location matches being presently in the shared bicycle；Wherein, the advertising message comprises at least
Ad content and position corresponding with the ad content；
Play the ad content obtained.
2. advertising method according to claim 1, it is characterised in that the advertising method also includes：
Before the position that the shared bicycle is presently in is obtained, advertising message is obtained from server in advance；
The advertising message that location matches are presently in the shared bicycle is obtained, is specially：In the advertising message obtained in advance
In, search with the nearest advertising message in position that is presently in as the advertising message with being presently in location matches.
3. advertising method according to claim 2, it is characterised in that obtain advertising message, specific bag from server in advance
Include：
When the shared bicycle is static, obtain with the position of the shared bicycle away from the first distance in the range of all advertisements
Information；
And/or
In the shared bicycle ride, obtain with the shared bicycle be presently in position away from the second distance in the range of
Advertising message.
4. the advertising method according to Claims 2 or 3, it is characterised in that obtain advertising message from server in advance, specifically
Including：
Obtain the advertising message on the direct of travel of the shared bicycle.
5. advertising method according to claim 1, it is characterised in that play the ad content of acquisition, specifically include：
When the ad content includes voice, the ambient noise on the shared bicycle periphery is measured；
The ambient noise obtained according to measurement adjusts horn volume size；
When playing the ad content obtained, played with the horn volume size after regulation.
6. a kind of advertising method, it is characterised in that applied to server；
The advertising method includes：
Receive the positional information from shared bicycle；
According to the positional information received, feedback of advertisement information gives the shared bicycle；Wherein, the advertising message is at least
Including ad content and position corresponding with the ad content.
7. advertising method according to claim 6, it is characterised in that feedback of advertisement information gives the shared bicycle, specifically
Including：
When judging that the shared bicycle is static, the position of feedback and the shared bicycle away from the first distance in the range of it is all
Advertising message；
And/or
Judging that the shared bicycle be in ride, feedback and the shared bicycle be presently in position apart second away from
Advertising message from the range of.
8. the advertising method according to claim 6 or 7, it is characterised in that feedback of advertisement information gives the shared bicycle, tool
Body includes：
According to the historical position information of the shared bicycle received, judge the direct of travel of the shared bicycle, feed back institute
State the advertising message on direct of travel.
9. a kind of advertising device, it is characterised in that applied to shared bicycle；
The advertising device includes：
Position acquisition module, the position being presently in for obtaining shared bicycle；
Advertisement acquisition module, for obtaining the advertising message for the location matches being presently in the shared bicycle；Wherein, it is described
Advertising message comprises at least ad content and position corresponding with the ad content；
Playing module, the ad content obtained for playing the advertisement acquisition module.
10. a kind of advertising device, it is characterised in that applied to server；
The advertising device includes：
Receiving module, for receiving the positional information from shared bicycle；
Sending module, for giving the shared bicycle according to the positional information received, feedback of advertisement information；Wherein, institute
State advertising message and comprise at least ad content and position corresponding with the ad content.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710373136.0A CN107341684A (en) | 2017-05-24 | 2017-05-24 | advertising method and device |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710373136.0A CN107341684A (en) | 2017-05-24 | 2017-05-24 | advertising method and device |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN107341684A true CN107341684A (en) | 2017-11-10 |
Family
ID=60220147
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201710373136.0A Pending CN107341684A (en) | 2017-05-24 | 2017-05-24 | advertising method and device |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN107341684A (en) |
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN110634412A (en) * | 2018-06-05 | 2019-12-31 | 北京嘀嘀无限科技发展有限公司 | Information delivery method and device for bicycle and bicycle |
| CN111782175A (en) * | 2020-07-01 | 2020-10-16 | 宁波小遛共享信息科技有限公司 | Voice broadcasting method and device, electronic equipment and storage medium |
| CN113609329A (en) * | 2021-08-06 | 2021-11-05 | 北京骑胜科技有限公司 | Voice playing method and device, vehicle lockset and vehicle |
| CN114155655A (en) * | 2021-11-09 | 2022-03-08 | 深圳街电科技有限公司 | Advertisement playing method, mobile power supply and system |
-
2017
- 2017-05-24 CN CN201710373136.0A patent/CN107341684A/en active Pending
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN110634412A (en) * | 2018-06-05 | 2019-12-31 | 北京嘀嘀无限科技发展有限公司 | Information delivery method and device for bicycle and bicycle |
| CN111782175A (en) * | 2020-07-01 | 2020-10-16 | 宁波小遛共享信息科技有限公司 | Voice broadcasting method and device, electronic equipment and storage medium |
| CN113609329A (en) * | 2021-08-06 | 2021-11-05 | 北京骑胜科技有限公司 | Voice playing method and device, vehicle lockset and vehicle |
| CN114155655A (en) * | 2021-11-09 | 2022-03-08 | 深圳街电科技有限公司 | Advertisement playing method, mobile power supply and system |
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