CN107330765A - A kind of shared lease formula marketing method based on quick payment technology - Google Patents

A kind of shared lease formula marketing method based on quick payment technology Download PDF

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CN107330765A
CN107330765A CN201710542549.7A CN201710542549A CN107330765A CN 107330765 A CN107330765 A CN 107330765A CN 201710542549 A CN201710542549 A CN 201710542549A CN 107330765 A CN107330765 A CN 107330765A
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quick
formula
shared lease
shared
marketing method
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肖令军
肖子瑞
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/0601Electronic shopping [e-shopping]
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00Payment architectures, schemes or protocols
    • G06Q20/02Payment architectures, schemes or protocols involving a neutral party, e.g. certification authority, notary or trusted third party [TTP]
    • G06Q20/023Payment architectures, schemes or protocols involving a neutral party, e.g. certification authority, notary or trusted third party [TTP] the neutral party being a clearing house
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00Payment architectures, schemes or protocols
    • G06Q20/08Payment architectures
    • G06Q20/12Payment architectures specially adapted for electronic shopping systems
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00Payment architectures, schemes or protocols
    • G06Q20/30Payment architectures, schemes or protocols characterised by the use of specific devices or networks
    • G06Q20/32Payment architectures, schemes or protocols characterised by the use of specific devices or networks using wireless devices
    • G06Q20/327Short range or proximity payments by means of M-devices
    • G06Q20/3276Short range or proximity payments by means of M-devices using a pictured code, e.g. barcode or QR-code, being read by the M-device
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/0601Electronic shopping [e-shopping]
    • G06Q30/0633Lists, e.g. purchase orders, compilation or processing
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/0645Rental transactions; Leasing transactions

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Abstract

The present invention provides a kind of shared lease formula marketing method based on Quick internet payment technology, including steps such as product specification, shared lease, network order processing, logistics express delivery mass-rent, quick payment, replacement shopping, storage shops, backstage clearing, consumption information feedbacks, the shared lease formula marketing system being made up of headquarters server end, third party's quick payment system end, consumption terminal, point-of-sale terminal, physical distribution terminal, vendor terminal and network line is realized, is characterized in realize that manufacturing enterprise consumer is led directly to, supplier shares sale equipment and led directly to;The restructuring of each step of methods described, derives the marketing method that " sweep and sweep, buy hand " quick marketing method, " community's cooperation " marketing method, " going cashier " arrive " unmanned supermarket ";A variety of characteristic marketing methods such as " storage shops ".The present invention reduces consumptive link, lifting consumption experience, reduction cost of marketing, lifting marketing efficiency, the characteristics of possessing low cost, efficiency high, experienced.

Description

A kind of shared lease formula marketing method based on quick payment technology
Technical field
It is especially a kind of shared based on Quick internet payment technology the present invention relates to a kind of shared lease formula marketing method Lease formula marketing method, belongs to cloud computing and field of artificial intelligence.
Background technology
With the development of commercial technology particularly electric business technology, electric business occupation rate of market is stepped up, and brings electric business On line flow cost rise steadily, market competition it is increasingly fierce, meanwhile, because running cost increase, profit margin increasingly constriction, disappear The various factors such as the person's of expense diversification of consumer demand, solid shop/brick and mortar store close the door tide rise and fall each other.A kind of new business mode is found, it is common to promote Fusion is moved towards in barter under using electric business as the virtual trading of representative and using solid shop/brick and mortar store as the line of representative, as currently even modern Trend in a period of time afterwards.Trend how is complied with, how to accomplish on-line off-line real fusion and complies with development trend, turn round and look at simultaneously And to cost control and raising efficiency, it is necessary to a new thinking.
The content of the invention
The purpose of the present invention is, using ripe technology of Internet of things and quick payment technology, on connection consumer, line Integrated retail shop, supplier and logistics provider etc. under line, form consumption closed loop, are reducing consumptive link, lifting consumption experience, drop In terms of low cost of marketing, lifting marketing efficiency, development cost is low, turnover is fast, link is few, efficiency high, the shared rent experienced Formula of renting selling software, is created using software as support, using shared lease formula sales unit as carrier, using commodity as core, with fast Prompt payment code is the manufacturing enterprise that trigger point is characterized, and -- consumer is straight-through, supplier -- shares the straight-through shared rent of sale equipment Formula of renting marketing method;Described shared lease formula marketing method derives " What You See Is What You Get " of a kind of " sweep and sweep, buy hand " Quick marketing method;A kind of community is automatic, " community's cooperation " marketing method of microcirculation formula;One kind freely come in and go out, need not " the going cashier " of queuing clearing small change arrives the marketing method of " unmanned supermarket ";A kind of sale equipment is simultaneously storage facilities, pin While being the marketing method of storage space " storage shops " between selling out.
The technical scheme is that:
The present invention provides a kind of shared lease formula marketing method based on Quick internet payment technology, and methods described is using shared rent Formula of renting selling software system, quick payment technology, methods described rely on the shared rent being arranged in shared lease formula sale equipment Formula of renting selling software system is realized.Methods described realizes that step includes product specification step, shared lease step, network and ordered Single process step, logistics express delivery mass-rent step, quick payment step, replacement shopping step, storage shops step, backstage clearing Step, consumption information feedback step etc..
The system uses SaaS(Software-as-a-Service, software is service)Framework, by headquarters server End, third party's quick payment system end, consumption terminal, point-of-sale terminal, physical distribution terminal, vendor terminal and connection the said equipment with The network line composition of software terminal.
The headquarters server end, refers to run the software of the system headquarters server program terminal and the general name of hardware, Including but not limited to the composition such as data reception module, data memory module, data processing module, order module and display module Part, receives with data message, stores with handling, and order generation is with settling accounts, and Third-party payment is settled accounts and withdrawn deposit, information is generated With send etc. function;Headquarters server end is whole by network line and third party's quick payment system end, consumption terminal, sale The terminals such as end, physical distribution terminal, vendor terminal are connected.The headquarters server at headquarters server end can be a server, or Person by some server groups into server cluster, an or cloud computing service center.
Third party's quick payment system end, is the software and hardware combinations for running third-party payment system, is through the Tripartite's quick payment system is approved, is interacted by network line with the system data-interface, possesses payment code generation, quick payment The terminal of the function such as the receiving of request and processing, payment and settlement and feedback of the information.The present embodiment is with wechat and its " sweep and sweep " work( Energy module is explained.
The quick payment, be it is a kind of based on network technology support, possess security feature, can use minimal steps and Shortest time completes a variety of means of payment general names of payment process, paid including but not limited to current wechat payment, Alipay, Apple is paid(Apple Pay)And make the new means of payment of the key as payment and settlement voucher using biological characteristic, or with Development in science and technology and derivative, all or part of any means of payment for possessing features described above.The present embodiment is paid with wechat to be made Explanation.
The consumption terminal, refers to as consumer in use, each port carries out the equipment and software of data interaction in system Combination;The consumption terminal includes consumption terminal program and quick payment program, and consumer and general headquarters are connected by network line The terminals such as server end, third party's quick payment system end, point-of-sale terminal, physical distribution terminal.
The consumption terminal program bag interface containing consumption information and third party website displaying interface;Consumer information shows boundary Bread ID containing consumer, customer profile, member's discount class information, consumption information etc.;Third party website shows interface It is entrance of the third party website in the system, the facility of third party website shopping is provided for consumer.
The consumption terminal including but not limited to possess self-help shopping, order dispatching, third party's net purchase with pay, instead of purchase Four kinds of consumption functions such as thing;
The self-help shopping refers to:Consumer be rapidly completed by the quick payment program of consumption terminal in point-of-sale terminal " scanning- Payment and settlement-acquisition commodity ";
The net purchase dispatching refers to:Consumer completes network ordering and network payment by the consumption information interface of consumption terminal, Matched somebody with somebody by physical distribution terminal and served;
Third party's net purchase refers to payment:Consumer shows that interface and third party quick payment side are complete by third party website Into net purchase with paying;
It is described to replace shopping:Mass-rent or part-time check-out services personnel download and register personal consumption terminal and Third-party payment journey Sequence, obtains personal account, provides change needed for small change for oneself, when in face of cash transaction demand, mass-rent or part-time check-out services personnel Completion is collected with after small change process, " sweeping and sweeping " personal account by personal consumption terminal and complete quick payment and by acquired thing Product give cash consumption person, completes described to replace shopping;In the process, mass-rent or part-time check-out services personnel are by collecting The corresponding cash of cash consumption person serves as the amount of money that quick payment personal account is paid, and the cash collected returns mass-rent/part-time receipts Silver-colored attendant's person ownership, it is unrelated with system by individual's preservation;Meanwhile, mass-rent/part-time check-out services personnel pass through the system Set rule, the amount of money that being obtained in shopping process is substituted can necessarily withdraw deposit serves as service charge.
Consumption terminal can be mobile phone, tablet personal computer, E-book reader, MP3 player, MP4 players, it is on knee just Take computer and desktop computer etc..The quick payment program of the present embodiment is with " sweep and sweep " and " small routine " of handset Wechat Functional module is explained.
The point-of-sale terminal, refers to the carrier for merchandising and the combination of software systems;The carrier is included altogether Enjoy lease formula sales unit and the human-computer interaction device being arranged on inside shared lease formula sales unit;The human-computer interaction device It is unique corresponding relation with shared lease formula sales unit, passes through network line and headquarters server end, third party's quick payment The terminals such as system end, consumption terminal, physical distribution terminal are connected.The commodity include class products & services class product in kind.
The shared lease formula sales unit is made up of sale equipment, sale space and/or plane;The sale equipment, Space and/or plane are sold, refers to entity device, or solid in kind and/or plane segmentation, or Virtual Space And/or any form of plane segmentation, including but not limited to various kinds of equipment unit, solid shop through fitting up the independence being split to form Space, the cut zone of billboard, the period of video, electronic frequency segmentation, the void of webpage subregion and data Cloud Server Intend subregion etc..The unit of the present embodiment is explained with the shipment device of multi-chamber Vending Machine.
The shared lease formula sales unit includes the human-computer interaction device and unique ID set in one;Pass through grid line Road, the human-computer interaction device for sharing lease formula sales unit simultaneously with headquarters server end, third party's quick payment system end, pin Sell terminal, physical distribution terminal connection;Headquarters server end connects shared lease formula sales unit ID, human-computer interaction device's hardware data The information connection quick payment configuration processor such as mouth and commission article unit price, generates multiple payment codes;Payment code is arranged on correspondence altogether Enjoy lease formula sales unit surface position or shown by display screen in shared lease formula sales unit appearance correspondence position;Disappear The person of expense scans payment code by consumption terminal, and scanning imaging system data are sent to quick payment by network line and taken by consumption terminal Business device, quick payment server sends respective feedback information to human-computer interaction device, man-machine friendship after the completion of paying program is confirmed Mutual equipment sends instruction after completing confirmation program, and the power unit for sharing lease formula sales unit starts, and item for sale is sent out, and is disappeared The person of expense is self-service to be obtained, and completes self-help shopping.Meanwhile, consumption data is sent to general headquarters by network line and taken by human-computer interaction device Business device, headquarters server is completed after the programs such as data storage calculating, and sending member's discount to each terminal of the system calculates and discount Rate label, logistics demand order, visit and send order, sales promotion information etc. with charge free.
When the shared lease formula sales unit is Virtual Space and/or plane segmentation, headquarters server end is shared for this Lease formula sales unit sets unique ID and connects quick payment configuration processor, generates multiple payment codes;Payment code is to link Virtual mode is sent to each terminal by network line.
The human-computer interaction device, including but not limited to single-chip microcomputer, communication module, power module, Information Collecting & Processing mould Block and display module;The power module is that single-chip microcomputer, communication module, Information Collecting & Processing module and display module etc. provide electricity Power is supported;The MCU driving communication module produces data with consumption terminal, headquarters server end and quick payment server Interaction, while according to quick payment server feedback information requirements, performing the driver of power unit;The communication module bag Contain but be not limited to support GPRS data business, support standard GSM AT orders and communication module development business explosion command, TCP/IP The main specifications such as command interface, and updated with development communication technologies.Described information acquisition processing module passes through grid line Collect the data variation information of this shared lease formula sales unit and be sent to headquarters server end in road;Display module display is originally common Enjoy status information of payment code information, consumption information and this shared lease formula sales unit of lease formula sales unit etc..Institute State communication module and use market ripe, the present embodiment is explained with the frequency range modules of GSM/GPRS tetra-.
The payment code, is the special code produced based on quick payment technology, including but not limited to shared lease formula pin The element informations such as unit ID, human-computer interaction device's hardware data interface message and item for sale unit price are sold, wherein shared lease Formula sales unit ID and human-computer interaction device's hardware data interface message are persistent data, and item for sale unit price is variable data; It is that the multiple ID containing same unit of same shared lease formula sales unit application and identical man-machine interaction are set according to variable data feature Standby hardware data interface message but the different payment code of item for sale unit price, to adapt to different product in same shared lease The need for formula sales unit is sold, product adaptation face, the shared lease formula sales unit service efficiency of lifting are widened.
The shared lease formula sale, refers to use network technology, sets up shared lease formula sales unit, supplier and disappears The sales mode of the direct intercommunication of the person of expense;During with supplier's intercommunication, using shared lease formula sales unit as Lease object is treated, to supply Answer business to provide shared lease service, produce value of lease;During with consumer's intercommunication, shared lease formula sales unit is regard as pin Carrier is sold, commodity are provided for consumer, merchandise sales price difference or value of services is produced;The lease service refers to:To be described common Enjoy lease formula sales unit and set the key elements such as time limit, term of a lease and value of leass of bidding, by supplier according to " the high person of valency obtains " Principle, auction formula rented, and supplier is obtained after the management qualification of shared lease formula sales unit, within the period of agreement from By merchandising;The shared lease refers to:The auction formula set according to the system leases rule, the shared lease formula pin Sell unit term of a lease expire before, any supplier can participate in leasing at any time or throw a lease.
The physical distribution terminal, refers to the equipment and combination of software for running the system physical distribution terminal program, passes through network line The end interacted with headquarters server end, third party's quick payment system end, consumption terminal, point-of-sale terminal, vendor terminal End.The physical distribution terminal software comprises at least logistics information display interface and logistics service and withdrawn deposit interface;Logistics service provider passes through Logistics information display interface quick obtaining logistics demand information simultaneously completes logistics service, or take according to general headquarters according to information requirements The logistics settlement information that business device is sent, logistics service provider passes through interface of withdrawing deposit, and completes the demand of withdrawing deposit of logistics service expense.Logistics is whole User is held to include logistics service provider, mass-rent(It is part-time)Courier, physical distribution terminal can be mobile phone, tablet personal computer, e-book Reader, MP3 player, MP4 players, pocket computer on knee and desktop computer etc..
The vendor terminal, refers to the equipment and combination of software for running the system vendor terminal program, passes through network The terminal that circuit is interacted with headquarters server end, third party's quick payment system end, point-of-sale terminal, physical distribution terminal.It is described Vendor terminal includes information provision display interface, the lease of auction formula and/or interface of throwing a lease, interface of withdrawing deposit etc..Supplier can be with By the leasehold relationship change information of information provision display interface quick obtaining the system supply and demand information and point-of-sale terminal and according to Information requirements provide corresponding commodity, or by inch of candle formula lease and/or interface of throwing a lease participate in sale;At interface of withdrawing deposit, according to The supply settlement information that headquarters server is sent, supplier can complete to supply the demand of withdrawing deposit of service charge.Vendor terminal can To be mobile phone, tablet personal computer, E-book reader, MP3 player, MP4, dynamic image expert's compression standard audio aspect 3) broadcast Put device, pocket computer on knee and desktop computer etc..
The network line, is derived including but not limited to existing cable network, mobile network or by development in science and technology Other any technology types.The present embodiment is explained with mobile network.
The product specification step, standardize comprising normalized product quality, product packaging standardization, Sales Channel, Sales mode is standardized and sale carrier standardization.
The normalized product quality refers to the product that unified specification is produced according to the production rule of Related product, is easy to certainly Assisted sales device sales;
The product packaging standardization refers to irregular, and/or in bulk product its profile of specified packet mounted box specification, mark Know unique consumption ID and enter unidirectional consumption flow, the present embodiment is explained with packing box;
The Sales Channel standardization refers to, based on quick payment technology and shared lease formula marketing technique, remove production marketing Intermediate link, realizes that Producer-consumer problem is led directly to;
The sales mode standardization, this case is also known as sales mode flattening, refers to, based on Sales Channel standardization, remove generation Original multilayer sales mode such as purchase, sell on a commission basis, distributing, acting on behalf of, realizing the individual layer pin of supplier-auxiliary sale equipment-consumer Sell new model;
It is described sale carrier standardization refer to by shelf pendulum sell the patterns such as many shops of formula taxi, supermarket, market differ, it is diversified in specifications Carrier optimization is sold, modular auxiliary sale equipment self-help selling item for sale is used instead, lifts marketing efficiency, reduction is sold into This;Meanwhile, modular auxiliary sale equipment is using shared leasehold mode, as supplier's Lease object, as a kind of carrier, directly Junction to supplier, quickness and high efficiency, standardized and orderly the commodity for accepting supplier, lease service is directly provided, directly produced Value of lease.
The shared lease step of sales unit:It is characterized in that consumer scans corresponding quick payment code in sales unit, It is rapidly completed payment and obtains commodity;Supplier is according to the principle of " the high person of valency obtains ", and auction formula acquisition unit for sale is with the time limit The power of management;Logistics provider is obtained after order according to related request completion feed end -- shared lease formula sales unit, shared lease formula Sales unit -- logistics distribution between consumer and visit and send service with charge free.
Network order processing step:It is characterized in that being generated by order module, obtained by logistics end, including but not limited to logistics Transport is single, visits and sends list etc. with charge free;The order is including but not limited to order business ID, the name of an article, quantity, target consumer address and connection It is the key elements such as mode;When net purchase is sent with charge free, courier, which visits, to be sent with charge free, is scanned by physical distribution terminal in consumption terminal code, completion School takes business, and sends corresponding information to headquarters server.
Mass-rent logistics express delivery step:It is characterized in:Take mass-rent pattern, any unit/individual for possessing logistics express delivery ability, Can by the system physical distribution terminal participate in logistics express delivery flow, or by physical distribution terminal obtain sequence information and according to The rule that the system is set is withdrawn deposit logistics Courier Service expense.Method is:Mass-rent logistics service provider and/or mass-rent courier pass through thing Flow terminal quick obtaining sequence information and complete feed end according to information requirements -- shared lease formula sales unit, shared lease formula Sales unit -- logistics between consumer and send the program of making house calls with charge free, the logistics service settlement information that the reception server is sent And complete logistics service expense according to the demand of logistics service provider and withdraw deposit program.
Quick payment step:It is characterized in that any form list that the segmentation in kind and Virtual Space by physical concept are split Memberization, defines the unique ID of each unit, and each unit possesses network information IWF and fast sells action executing Function;By quick payment technology, the quick payment code of item price is sold in generation comprising unit;Consumer scans' quick payment Code, is rapidly completed payment, and sales unit, which is obtained, pays quick execution sale action after successful information, and consumer is rapidly completed self-service Obtain article.
Substitute shopping step:Based on quick payment system, the system sets respective rule and method, is that cash transaction person carries For service.Methods described is:Personnel involved by check-out services flow use mass-rent or part-time pattern, download and register consumption terminal With Third-party payment program, personal account is obtained, change needed for small change is provided for oneself;When in face of cash transaction demand, mass-rent or simultaneous Duty check-out services personnel complete cash charging with after small change process, passing through mass-rent attendant's personal consumption terminal with change is provided for oneself " sweep and sweep " personal account completes quick payment and by the acquired article person that gives cash consumption, and completion replaces shopping process; During this, mass-rent or part-time check-out services personnel serve as quick payment personal account by the corresponding cash of collection of cash consumer The amount of money paid, the cash collected returns mass-rent/part-time check-out services personnel's person ownership, by individual preservation, with system without Close;Meanwhile, mass-rent/part-time check-out services personnel obtain certain by the rule set by the system in shopping process is substituted The amount of money that can be withdrawn deposit serves as service charge.
Storage shops step:Lease formula pin is shared by this shared lease formula marketing system software-driven it is characterized in that referring to Sell unit realization;The shared lease formula sales unit uses the shipment device technique of multi-chamber Vending Machine, shipment device Including shipment bin and power bin;The step includes:In a first aspect, the shipment bin accommodates multiple packing boxes, with power bin group Shipment device is combined into, the part as shared lease formula sales unit, into automatic sale flow;Second aspect, it is described Shipment bin accommodates multiple packing boxes, as the part for possessing storage function, and multiple shipment bins individuals are stored in multi-chamber certainly simultaneously In the top turnover room and bottom turnover room of dynamic vending machine, now, top turnover room and bottom turnover room serve as shipment bin storage Space is had enough to meet the need, shopsization storage is participated in;After one sale flow terminates, will be stored in top turnover room or bottom turnover room, The shipment bin for accommodating multiple packing boxes is integrally taken out, and shipment device is combined as with power bin, forms a new sale flow simultaneously By that analogy;The third aspect, the system sets respective rule, and the receptor in top turnover room and bottom turnover room is to the system Transmission stores the information such as shipment bin number change, realizes automatic stored function.Each flow circulation of three aspects is promoted, complete During automatic sale, composition storage shops step.
Settle accounts step in backstage:Headquarters server end is collected into the system all of the port and each Step Information, is set according to system Fixed market settlement calculates corresponding data, is transferred accounts and the program such as feedback of the information while being automatically performed.
Consumption information feedback step:Consumer scans' quick payment code, human-computer interaction device, which obtains, to be paid after successful information Quick to perform sale action, consumer is rapidly completed self-service acquisition article;Meanwhile, human-computer interaction device incite somebody to action this by network line Secondary consumption is sent to headquarters server end.
It is described to be realized with shared lease formula marketing method by following flow:The system links third party by network line Quick payment system and using share lease formula sales unit as core device port, generation quick payment code;Consumer utilizes The corresponding quick payment code of shared lease formula sales unit is rapidly completed payment, self-service acquisition commodity;Supplier is according to itself Demand, the lease of auction formula and/or interface of throwing a lease by supplier end, in the time range that the system gives, according to " valency is high Person obtains " principle, auction formula obtains the shared power of management of the lease formula sales unit with time limit and simultaneously provides respective service, or applies Lease is exited, or supply service charge is completed by interface of withdrawing deposit and is withdrawn deposit;Logistics provider is shown by the logistics information of physical distribution terminal Interface obtains sequence information, is completed according to related request from vendor terminal to shared lease formula sales unit and shared lease Formula sales unit is to the logistics distribution between consumption terminal and/or visits and sends service with charge free, or is withdrawn deposit interface by logistics service Logistics service expense is completed to withdraw deposit.The shared lease formula marketing method removes the buying on behalf, sell on a commission basis, distributing of original merchandise sales, generation The intermediate links such as reason, realize that enterprise-consumer is led directly to, found the new sale mould of supplier-lease formula sales unit-consumer Formula;Using shared lease formula sales unit self-help selling goods for sale, optimize the shelf such as the existing many shops of taxi, supermarket, market pendulum The sales mode of formula is sold, marketing efficiency is lifted, selling cost is reduced;It regard shared lease formula sales unit as supplier's lease pair As a kind of carrier, the self-service commodity for efficiently, standardized and orderlyly accepting supplier directly provide lease service with producing Value of lease.
It is preferred that, the present invention provides the quick marketing method of a kind of " What You See Is What You Get ", and methods described is by product specification The step combinations such as step, shared lease step, quick payment step, including:Led to based on each shared lease formula sales unit Cross photo or article profile and details are sold in display screen displaying, be provided simultaneously with data interchange function and quick marketing function, consume Person by quick payment technology, quick payment yard that direct scan setting show in shared lease formula sales unit relevant position or By the quick payment code shown by the display screen in shared lease formula sales unit relevant position, payment process is rapidly completed, Shared lease formula sales unit confirms that sale is immediately performed after paying successfully to be acted, and consumer settles completion self-help shopping journey at one go Sequence.
It is preferred that, the present invention provides a kind of marketing method of " community's cooperation " formula, methods described by product specification step, The step combinations such as shared lease step, logistics express delivery mass-rent step, quick payment step, replacement shopping step, with shared lease The Vending Machine of formula sales unit is core, the system by network line link third party quick payment system, consumer, Supplier, logistics/Courier Service business, mass-rent or part-time check-out services personnel, composition invented sale community.It is several to supply in community Business is answered according to self-demand, auction formula obtains the shared power of management of the lease formula sales unit with the time limit and provided and several is most good at Commodity;Logistics provider obtains sequence information by the logistics information display interface of physical distribution terminal, is completed according to related request from supply Business's terminal to shared lease formula sales unit and shared lease formula sales unit to the logistics distribution between consumption terminal and/or Visit and send service with charge free;Consumer is rapidly completed payment using the corresponding quick payment code of shared lease formula sales unit and obtained Commodity;Mass-rent(It is part-time)Cashier completes the replacement shopping and small change service of cash consumption crowd;In this way, in community, shape Into several suppliers, several logistics providers, several mass-rents(It is part-time)Cashier, multiple consumers maintain Vending Machine to transport jointly The cooperative marketing method of " automatic flow, microcirculation formula " made.
It is preferred that, the present invention provides the marketing method that a kind of " going cashier " arrives " unmanned supermarket ", before methods described is based on The marketing method of the quick marketing method and " cooperating community " formula of " What You See Is What You Get " is stated, to realize that reduce cashier surpasses to nobody The transition in city and freely comes in and goes out, without queuing settle accounts small change feature.Methods described includes two aspects:One is based on quick branch The system of paying provides replacement shopping service for cash transaction person, realized " going cashier " with substituting shopping step;Two be goods for sale By packing box specification profile, fast sold by shared lease formula sales unit, each shared lease formula sales unit is all provided with Protection device is put, only after quick payment flow terminates, lease formula sales unit ability automatic start is shared, consumer is quickly complete Into self-service acquisition article process, open shelf and gate control system without setting existing sale enterprise realize that consumer is free The self-help shopping environment of discrepancy;By quick payment technology, consumer scans' quick payment code is rapidly completed network payment mistake Journey, shares lease formula sales unit and obtains quick execution sale action, the row without existing sale enterprise after payment successful information Team settles accounts small change process and equipment, realizes " unmanned supermarket ".The two complementary intercommunication, realizes that " going cashier " arrives " unmanned supermarket " mistake Cross and freely come in and go out, without clearing small change of queuing up.
It is preferred that, the present invention provides a kind of marketing method of " storage shops ", methods described by product specification step, The step combinations such as shared lease step, replacement shopping step, storage shops step, pass through the shared lease of the system driven by program Formula sales unit is realized;The shared lease formula sales unit uses the shipment device technique of multi-chamber Vending Machine, shipment Device includes shipment bin and power bin;Methods described includes:In a first aspect, the shipment bin of the multi-chamber Vending Machine is accommodated Multiple packing boxes, are combined as shipment device, the part as shared lease formula sales unit, realize once automatic sale stream Journey;Second aspect, as the part for possessing storage function, the shipment bin accommodates multiple packing boxes, and multiple shipment bins individuals are same When be stored in the top turnover room and bottom turnover room of multi-chamber Vending Machine, now, top turnover room and bottom turnover Shipment bin memory space is served as in room, participates in shopsization storage;One sale flow terminate after, will be stored in top turnover room or under Portion's turnover room, accommodate the shipment bin of multiple packing boxes and integrally take out, be combined as shipment device with power bin, formed one it is new Sell flow and so on;The third aspect, the system sets the impression in respective rule, top turnover room and bottom turnover room Device to the system send store the information such as shipment bin number change, workman or intelligent robot according to acquired information, Shipment bin replacement work is performed, automatic stored function is realized.
The beneficial effects of the present invention are:Using Internet technology and ripe Quick internet payment technology, there is provided same When in face of consumer and supplier shared lease formula marketing method, realize manufacturing enterprise -- consumer is straight-through, supplier -- altogether Sale equipment is enjoyed to lead directly to;Each step restructuring of methods described, derives " sweep and sweep, buy hand " quick marketing method, " closes community Work " marketing method, " going cashier " arrive the marketing method of " unmanned supermarket ";A variety of characteristic marketing methods such as " storage shops ". The present invention reduce consumptive link, lifting consumption experience, reduction cost of marketing, lifting marketing efficiency, possess low cost, efficiency high, The characteristics of having experienced.
Brief description of the drawings
Fig. 1 is flow chart of the invention;
Fig. 2 is block diagram of the invention;
Reference:
10- shares lease formula selling software system, and 100- network lines, 101- headquarters servers end, 103- third party fast props up Pay system end, 105- point-of-sale terminals, 107- consumption terminals, 108- vendor terminals, 109- physical distribution terminals;S1- product specification The shared lease step of step, S2-, S3- network order processings step, S4- logistics express delivery mass-rents step, S5- quick payments step, S6- substitutes shopping step, S7- storages shops step, S8- backstages clearing step, S9- consumption information feedback steps.
Embodiment
Embodiments of the invention are described below in detail, the example of the embodiment is shown in the drawings, wherein from beginning to end Same or similar label represents same or similar equipment or the equipment with same or like function.Below with reference to attached The embodiment of figure description is exemplary, is only used for explaining the present invention, and is not considered as limiting the invention.
As shown in figure 1, the present invention provides a kind of shared lease formula marketing method based on Quick internet payment technology, Methods described is using shared lease formula selling software system 10, quick payment technology, and methods described, which is relied on, is arranged on shared lease Shared lease formula selling software system 10 in formula sale equipment is realized.Methods described realize step include product specificationization step Rapid S1, shared lease step S2, network order processing step S3, logistics express delivery mass-rent step S4, quick payment step S5, replacement Shopping step S6, storage shops step S7, backstage clearing step S8, consumption information feedback step S9 etc..
As shown in Fig. 2 the system uses SaaS(Software-as-a-Service, software is service)Framework, by total Portion's server end 101, third party's quick payment system end 103, consumption terminal 107, point-of-sale terminal 105, physical distribution terminal 109, confession Business's terminal 108 and the network line 100 of connection the said equipment and software terminal is answered to constitute.
The headquarters server end 101, the software for referring to run the system headquarters server program terminal and hardware it is total Claim, including but not limited to data reception module, data memory module, data processing module, order module and display module etc. Part, receives with data message, stores with handling, and order generation is with settling accounts, and Third-party payment is settled accounts and withdrawn deposit, information The function such as generation and transmission;Headquarters server end 101 passes through network line 100 and third party's quick payment system end 103, consumption The terminals such as terminal 107, point-of-sale terminal 105, physical distribution terminal 109, vendor terminal 108 are connected.The general headquarters of headquarters server end 101 take Device of being engaged in can be a server, or by some server groups into server cluster, an or cloud computing service Center.
Third party's quick payment system end 103, is to approve through third party's quick payment system, passes through network line 100 interact with the system data-interface, possess payment code generation, the receiving of quick payment request and processing, payment and settlement and letter The software and hardware combinations of the functions such as breath feedback.The present embodiment is explained with wechat and its " sweep and sweep " functional module.
The quick payment, be it is a kind of based on network technology support, possess security feature, can use minimal steps and Shortest time completes a variety of means of payment general names of payment process, paid including but not limited to current wechat payment, Alipay, Apple is paid(Apple Pay)And using biological characteristic make key regard payment and settlement voucher the new means of payment, or with Development in science and technology and derivative, all or part of any means of payment for possessing features described above.The present embodiment is paid with wechat to be made Explanation.
The consumption terminal 107, refers to that consumer carries out the equipment and combination of software of data interaction with each port in system; The program of 107 running software consumption terminal of consumption terminal 107 and quick payment program, are connected by network line 100 and consumed The port such as person and headquarters server end 101, third party's quick payment system end 103, point-of-sale terminal 105, physical distribution terminal 109.
The program bag interface containing consumption information of consumption terminal 107 and third party website displaying interface;Consumer information exhibition Show that interface includes consumer ID, customer profile, member's discount class information, consumption information etc.;Third party website is shown Interface is entrance of the third party website in the system, and the facility of third party website shopping is provided for consumer.
The consumption terminal 107 is including but not limited to possessing self-help shopping, order dispatching, third party's net purchase and payment, generation For four kinds of consumption functions such as shopping;
The self-help shopping refers to:Consumer is rapidly completed by the quick payment program of consumption terminal 107 in point-of-sale terminal 105 " scanning-payment and settlement-acquisition commodity ";
The net purchase dispatching refers to:Consumer completes network ordering and network branch by the consumption information interface of consumption terminal 107 Pay, matched somebody with somebody by physical distribution terminal 109 and served;
Third party's net purchase refers to payment:Consumer shows that interface and third party's quick payment are completed by third party website Net purchase is with paying;
It is described to replace shopping:Mass-rent or part-time check-out services personnel download and register personal consumption terminal 107 and Third-party payment Program, obtains personal account, provides change needed for small change for oneself, when in face of cash transaction demand, mass-rent or part-time check-out services people Member completes to collect with after small change process, " sweeping and sweeping " personal account by personal consumption terminal 107 and complete quick payment and by institute The article person that gives cash consumption is obtained, completes described to replace shopping;In the process, mass-rent or part-time check-out services personnel are logical Cross the corresponding cash of collection of cash consumer and serve as the amount of money that quick payment personal account is paid, the cash collected return mass-rent/ Part-time check-out services personnel person ownership, it is unrelated with system by individual's preservation;Meanwhile, mass-rent/part-time check-out services personnel pass through Rule set by the system, the amount of money that being obtained in shopping process is substituted can necessarily withdraw deposit serves as service charge.
Consumption terminal 107 can be mobile phone, tablet personal computer, E-book reader, MP3 player, MP4 players, above-knee Type pocket computer and desktop computer etc..The quick payment program of the present embodiment is with the " sweep and sweep " and " small of handset Wechat Program " functional module is explained.
The point-of-sale terminal 105, refers to the carrier for merchandising and the shared lease formula pin for merchandising Sell the combination of software systems 10;The carrier includes shared lease formula sales unit and is arranged in shared lease formula sales unit The human-computer interaction device in portion.The human-computer interaction device is unique corresponding relation with shared lease formula sales unit, passes through network Circuit 100 is connected with headquarters server end 101, third party's quick payment system end 103, consumption terminal 107, physical distribution terminal 109.
The shared lease formula sales unit is made up of sale equipment, sale space and/or plane;The sale equipment, Space and/or plane are sold, refers to entity device, or solid in kind and/or plane segmentation, or Virtual Space And/or any form of plane segmentation, including but not limited to various kinds of equipment unit, solid shop through fitting up the independence being split to form Space, the cut zone of billboard, the period of video, electronic frequency segmentation, the void of webpage subregion and data Cloud Server Intend subregion etc..The unit of the present embodiment is explained with the shipment device of multi-chamber Vending Machine.
The shared lease formula sales unit includes the human-computer interaction device and unique ID set in one;Pass through grid line Road 100, the human-computer interaction device for sharing lease formula sales unit simultaneously with headquarters server end 101, third party's quick payment system System end 103, point-of-sale terminal 105, physical distribution terminal 109 are connected;Headquarters server end 101 is by shared lease formula sales unit ID, people The information connection quick payment configuration processor such as machine interactive device hardware data interface and commission article unit price, generates multiple pay Code;Payment code is arranged on the shared lease formula sales unit surface position of correspondence or by display screen in shared lease formula sales slip First appearance correspondence position is shown;Consumer scans payment code by consumption terminal 107, and consumption terminal 107 is by scanning imaging system data Quick payment server is sent to by network line 100, quick payment server sends phase after the completion of paying program is confirmed Feedback information is answered to human-computer interaction device, human-computer interaction device sends instruction after completing confirmation program, shared lease formula sales slip The power unit of member starts, and item for sale is sent out, and consumer is self-service to be obtained, and completes self-help shopping.Meanwhile, human-computer interaction device is led to Cross network line 100 and consumption data is sent to headquarters server, headquarters server is completed after the programs such as data storage calculating, to Each terminal of the system sends the calculating of member's discount and discount rate label, logistics demand order, visits and send order, sales promotion information with charge free Deng.
When the shared lease formula sales unit is Virtual Space and/or plane segmentation, headquarters server end 101 is common for this Enjoy lease formula sales unit to set unique ID and connect quick payment configuration processor, generate multiple payment codes;Payment code is to link Each terminal is sent to by network line 100 Deng virtual mode.
The human-computer interaction device, including but not limited to single-chip microcomputer, communication module, power module, Information Collecting & Processing mould Block and display module;The power module is that single-chip microcomputer, communication module, Information Collecting & Processing module and display module etc. provide electricity Power is supported;The MCU driving communication module is produced with consumption terminal 107, headquarters server end 101 and quick payment server Raw data interaction, while according to quick payment server feedback information requirements, performing the driver of power unit;The communication Module including but not limited to support GPRS data business, support standard GSM AT orders and communication module development business explosion command, The main specifications such as TCP/IP command interfaces, and updated with development communication technologies.Described information acquisition processing module passes through Network line 100 collects the data variation information of this shared lease formula sales unit and is sent to headquarters server end 101;Display Module shows the shape of the payment code information, consumption information and this shared lease formula sales unit of this shared lease formula sales unit State information etc..The communication module uses market ripe, and the present embodiment is explained with the frequency range modules of GSM/GPRS tetra-.
The payment code, is the special code produced based on quick payment technology, including but not limited to shared lease formula pin The element informations such as unit ID, human-computer interaction device's hardware data interface message and item for sale unit price are sold, wherein shared lease Formula sales unit ID and human-computer interaction device's hardware data interface message are persistent data, and item for sale unit price is variable data; It is that the multiple ID containing same unit of same shared lease formula sales unit application and identical man-machine interaction are set according to variable data feature Standby hardware data interface message but the different payment code of item for sale unit price, to adapt to different product in same shared lease The need for formula sales unit is sold, product adaptation face, the shared lease formula sales unit service efficiency of lifting are widened.
The shared lease formula sale, refers to use network technology, sets up shared lease formula sales unit, supplier and disappears The sales mode of the direct intercommunication of the person of expense;During with supplier's intercommunication, using shared lease formula sales unit as Lease object is treated, to supply Answer business to provide shared lease service, produce value of lease;During with consumer's intercommunication, shared lease formula sales unit is regard as pin Carrier is sold, commodity are provided for consumer, production marketing price difference or value of services is produced;The lease service refers to:To be described common Enjoy lease formula sales unit and set the key elements such as time limit, term of a lease and value of leass of bidding, by supplier according to " the high person of valency obtains " Principle, auction formula rented, and supplier is obtained after the management qualification of shared lease formula sales unit, within the period of agreement from By merchandising;The shared lease refers to:The auction formula set according to the system leases rule, the shared lease formula pin Sell unit term of a lease expire before, any supplier can participate in leasing at any time or throw a lease.
The physical distribution terminal 109, refer to run the program of the system physical distribution terminal 109, by network line 100 and general headquarters Server end 101, third party's quick payment system end 103, consumption terminal 107, point-of-sale terminal 105, vendor terminal 108 are carried out Interactive equipment and combination of software.The software of physical distribution terminal 109 comprises at least logistics information display interface and logistics service is carried Current bound face;Logistics service provider by logistics information display interface quick obtaining logistics demand information and completes thing according to information requirements Stream service, or the logistics settlement information sent according to headquarters server, logistics service provider complete logistics clothes by interface of withdrawing deposit The demand of withdrawing deposit for expense of being engaged in.The user of physical distribution terminal 109 includes logistics service provider, mass-rent(It is part-time)Courier, physical distribution terminal 109 Can be mobile phone, tablet personal computer, E-book reader, MP3 player, MP4 players, pocket computer on knee and desk-top meter Calculation machine etc..
The vendor terminal 108, refers to the program of operation the system vendor terminal 108, by network line 100 and always Equipment that portion's server end 101, third party's quick payment system end 103, point-of-sale terminal 105, physical distribution terminal 109 are interacted with Combination of software.The vendor terminal 108 includes information provision display interface, the lease of auction formula and/or interface of throwing a lease, withdraw deposit boundary Face etc..Supplier can be by the lease of information provision display interface quick obtaining the system supply and demand information and point-of-sale terminal 105 Relationship change information simultaneously provides corresponding commodity, or by inch of candle formula lease and/or interface of throwing a lease participate in pin according to information requirements Sell;At interface of withdrawing deposit, the supply settlement information sent according to headquarters server, supplier can complete to supply withdrawing deposit for service charge Demand.Vendor terminal 108 can be mobile phone, tablet personal computer, E-book reader, MP3 player, MP4, dynamic image expert Compression standard audio aspect 3) player, pocket computer on knee and desktop computer etc..
The network line 100, derives from including but not limited to existing cable network, mobile network or by development in science and technology Other any technology types gone out.The present embodiment is explained with mobile network.
As shown in figure 1, the product specification step S1, includes normalized product quality, product packaging standardization, sale Channel standardization, sales mode standardization and sale carrier standardization.
The normalized product quality refers to the unified production of state quality standard or professional standard production according to Related product Product specification, is easy to self-help selling device sales;
The product packaging standardization refers to irregular, and/or in bulk product its profile of specified packet mounted box specification, mark Know unique consumption ID and enter unidirectional consumption flow, the present embodiment is explained with packing box;
The Sales Channel standardization refers to, based on quick payment technology and shared lease formula marketing technique, remove production marketing Intermediate link, realizes that Producer-consumer problem is led directly to;
The sales mode standardization, this case is also known as sales mode flattening, refers to, based on Sales Channel standardization, remove generation Original multilayer sales mode such as purchase, sell on a commission basis, distributing, acting on behalf of, realizing the individual layer pin of supplier-auxiliary sale equipment-consumer Sell new model;
It is described sale carrier standardization refer to by shelf pendulum sell the patterns such as many shops of formula taxi, supermarket, market differ, it is diversified in specifications Carrier optimization is sold, modular auxiliary sale equipment self-help selling item for sale is used instead, lifts marketing efficiency, reduction is sold into This;Meanwhile, modular auxiliary sale equipment is using shared leasehold mode, as supplier's Lease object, as a kind of carrier, directly Junction to supplier, quickness and high efficiency, standardized and orderly the commodity for accepting supplier, lease service is directly provided, directly produced Value of lease.
The shared lease step S2 of sales unit:It is characterized in that consumer scans corresponding quick payment in sales unit Code, is rapidly completed payment and obtains commodity;Supplier is according to the principle of " the high person of valency obtains ", auction formula acquisition unit band time limit for sale The power of management;Logistics provider is obtained after order according to related request completion feed end -- shared lease formula sales unit, shared lease Formula sales unit -- logistics distribution between consumer and visit and send service with charge free.
Network order processing step S3:It is characterized in that being generated by order module, obtained by logistics end, including but not limited to thing Stream transport is single, visits and sends list etc. with charge free;The order including but not limited to order business ID, the name of an article, quantity, target consumer address and The key elements such as contact method;When net purchase is sent with charge free, courier, which visits, to be sent with charge free, and the generation of consumption terminal 107 is scanned by physical distribution terminal 109 Code, completion, which is visited, sends service with charge free, and sends corresponding information to headquarters server.
Logistics express delivery mass-rent step S4:It is characterized in:Take mass-rent pattern, it is any possess logistics express delivery ability unit/ Body, can participate in logistics express delivery flow, or obtain order letter by physical distribution terminal 109 by the system physical distribution terminal 109 Breath and the rule that is set according to the system are withdrawn deposit logistics Courier Service expense.Method is:Mass-rent logistics service provider and/or mass-rent are fast The person of passing by the quick obtaining sequence information of physical distribution terminal 109 and completes feed end according to information requirements -- shared lease formula sales slip Member, shared lease formula sales unit -- logistics between consumer and send the program of making house calls with charge free, the thing that the reception server is sent Stream service settlement information and complete logistics service expense according to the demand of logistics service provider and withdraw deposit program.
Quick payment step S5:It is characterized in that any form that the segmentation in kind and Virtual Space by physical concept are split Blocking, defines the unique ID of each unit, each unit possesses network information IWF and quick sale action is held Row function;By quick payment technology, the quick payment code of item price is sold in generation comprising unit;Consumer scans fast prop up Code is paid, payment is rapidly completed, sales unit acquisition pays quick execution sale action after successful information, and consumer is rapidly completed certainly Help acquisition article.
Substitute shopping step S6:Based on quick payment system, the system sets respective rule and method, is cash transaction person Service is provided.Methods described is:Personnel involved by check-out services flow use mass-rent or part-time pattern, download and register consumption eventually End 107 and Third-party payment program, obtain personal account, provide change needed for small change for oneself;When in face of cash transaction demand, mass-rent Or part-time check-out services personnel complete cash charging with after small change process, passing through mass-rent attendant's personal consumption with change is provided for oneself Terminal 107 " is swept and swept " personal account and completes quick payment and by the acquired article person that gives cash consumption, completes to replace shopping Process;In the process, mass-rent or part-time check-out services personnel serve as quick payment by the corresponding cash of collection of cash consumer The amount of money that personal account is paid, the cash collected returns mass-rent/part-time check-out services personnel's person ownership, by individual's preservation, It is unrelated with system;Meanwhile, mass-rent/part-time check-out services personnel are by the rule set by the system, in shopping process is substituted The amount of money that obtaining can necessarily withdraw deposit serves as service charge.
Store in a warehouse shops step S7:Lease formula is shared by this shared lease formula marketing system software-driven it is characterized in that referring to Sales unit is realized;The shared lease formula sales unit uses the shipment device technique of multi-chamber Vending Machine, shipment dress Put including shipment bin and power bin;The step includes:In a first aspect, the shipment bin accommodates multiple packing boxes, with power bin Shipment device is combined as, the part as shared lease formula sales unit, into automatic sale flow;Second aspect, institute State shipment bin and accommodate multiple packing boxes, as the part for possessing storage function, multiple shipment bins individuals are stored in multi-chamber simultaneously In the top turnover room and bottom turnover room of Vending Machine, now, top turnover room and bottom turnover room serve as shipment bin and deposited Storage turnover space, participates in shopsization storage;After one sale flow terminates, top turnover room or bottom turnover room will be stored in , shipment bin accommodating multiple packing boxes integrally take out, be combined as shipment device with power bin, form a new sale flow And so on;The third aspect, the system sets respective rule, and the receptor in top turnover room and bottom turnover room is to this System sends and stores the information such as shipment bin number change, realizes automatic stored function.Each flow circulation of three aspects is promoted, During completing automatic sale, composition storage shops step S7.
Backstage clearing step S8:Headquarters server end 101 is collected into the system all of the port and each Step Information, according to being The market settlement of system setting calculates corresponding data, is transferred accounts and the program such as feedback of the information while being automatically performed.
Consumption information feedback step S9:Consumer scans' quick payment code, human-computer interaction device, which obtains, pays successful information Quick afterwards to perform sale action, consumer is rapidly completed self-service acquisition article;Meanwhile, human-computer interaction device passes through network line This consumption is sent to headquarters server end 101 by 100.
It is described to be realized with shared lease formula marketing method by following flow:The system passes through the link of network line 100 the Tripartite's quick payment system and using share lease formula sales unit as core device port, generation quick payment code;Consumer Payment, self-service acquisition commodity are rapidly completed using the corresponding quick payment code of shared lease formula sales unit;Supplier according to Self-demand, the lease of auction formula and/or interface of throwing a lease by supplier end, in the time range that the system gives, according to The principle of " the high person of valency obtains ", auction formula obtains the shared power of management of the lease formula sales unit with the time limit and provides respective service, or Lease is exited in person's application, or is withdrawn deposit by interface completion supply service charge of withdrawing deposit;The logistics that logistics provider passes through physical distribution terminal 109 Information display interface obtains sequence information, is completed according to related request from vendor terminal 108 to shared lease formula sales unit And shared lease formula sales unit is to the logistics distribution between consumption terminal 107 and/or visits and sends service with charge free, or pass through thing Stream service withdraw deposit interface complete logistics service expense withdraw deposit.The shared lease formula marketing method removes the generation of original merchandise sales The intermediate link such as purchase, sell on a commission basis, distributing, acting on behalf of, realizing that enterprise-consumer is led directly to, founding supplier's-lease formula sales unit-and disappear The new sales mode of the person of expense;Using shared lease formula sales unit self-help selling goods for sale, optimize the existing many shops of taxi, surpass The shelf such as city, market put the sales mode for formula of selling, and lift marketing efficiency, reduce selling cost;By shared lease formula sales unit As supplier's Lease object, as a kind of carrier, the self-service commodity for efficiently, standardized and orderlyly accepting supplier are directly carried For lease service with producing value of lease.
As shown in Figure 1, it is preferred that the present invention provides a kind of quick marketing method of " What You See Is What You Get ", methods described by The step combinations such as product specification step S1, shared lease step S2, quick payment step S5, including:It is shared based on each Lease formula sales unit sells article profile and details by photo or display screen displaying, is provided simultaneously with data interchange function and fast Prompt marketing function, consumer is by quick payment technology, and direct scan setting is aobvious in shared lease formula sales unit relevant position The quick payment code that shows or by the quick payment code shown by the display screen in shared lease formula sales unit relevant position, soon Speed completes payment process, and shared lease formula sales unit confirms to be immediately performed sale action after paying successfully, and the step of consumer one is arrived Position completes self-help shopping program.
It is preferred that, the present invention provides a kind of marketing method of " community's cooperation " formula, and methods described is by product specification step The step combinations such as S1, shared lease step S2, logistics express delivery mass-rent step S4, quick payment step S5, replacement shopping step S6, Vending Machine using shared lease formula sales unit is core, and the system links third party by network line 100 and fast propped up Pay system, consumer, supplier, logistics/Courier Service business, mass-rent or part-time check-out services personnel, composition invented sale community. In community, several suppliers are according to self-demand, and auction formula obtains the shared power of management of the lease formula sales unit with the time limit and carried For several commodity being most good at;Logistics provider obtains sequence information by the logistics information display interface of physical distribution terminal 109, according to phase Close and require to complete from vendor terminal 108 to shared lease formula sales unit and shared lease formula sales unit to consumption terminal Logistics distribution between 107 and/or visit and send service with charge free;Consumer utilizes the corresponding quick branch of shared lease formula sales unit Code is paid to be rapidly completed payment and obtain commodity;Mass-rent(It is part-time)Cashier completes replacement shopping and the small change of cash consumption crowd Service;In this way, in community, forming several suppliers, several logistics providers, several mass-rents(It is part-time)Cashier, multiple consumption Person maintains the cooperative marketing method of " automatic flow, microcirculation formula " of Vending Machine running jointly.
It is preferred that, the present invention provides the marketing method that a kind of " going cashier " arrives " unmanned supermarket ", before methods described is based on The marketing method of the quick marketing method and " cooperating community " formula of " What You See Is What You Get " is stated, to realize that reduce cashier surpasses to nobody The transition in city and freely comes in and goes out, without queuing settle accounts small change feature.Methods described includes two aspects:One is based on quick branch The system of paying provides replacement shopping service for cash transaction person, realized " going cashier " with substituting shopping step S6;Two be business for sale Product are fast sold by packing box specification profile by shared lease formula sales unit, and each shared lease formula sales unit is equal Protection device is set, only after quick payment flow terminates, lease formula sales unit ability automatic start is shared, consumer is quick Self-service acquisition article process is completed, open shelf and gate control system without setting existing sale enterprise realize consumer certainly By the self-help shopping environment come in and gone out;By quick payment technology, consumer scans' quick payment code is rapidly completed network payment mistake Journey, shares lease formula sales unit and obtains quick execution sale action, the row without existing sale enterprise after payment successful information Team settles accounts small change process and equipment, realizes " unmanned supermarket ".The two complementary intercommunication, realizes that " going cashier " arrives " unmanned supermarket " mistake Cross and freely come in and go out, without clearing small change of queuing up.
It is preferred that, the present invention provides a kind of marketing method of " storage shops ", and methods described is by product specification step The step combinations such as S1, shared lease step S2, replacement shopping step S6, storage shops step S7, are driven by the system program Dynamic shared lease formula sales unit is realized;The shared lease formula sales unit uses the shipment device of multi-chamber Vending Machine Technology, shipment device includes shipment bin and power bin;Methods described includes:In a first aspect, the multi-chamber Vending Machine Shipment bin accommodates multiple packing boxes, is combined as shipment device, the part as shared lease formula sales unit, realizes once Automatic sale flow;Second aspect, as possessing the part of storing function, the shipment bin accommodates multiple packing boxes, it is multiple go out Freight house individual is stored in the top turnover room and bottom turnover room of multi-chamber Vending Machine simultaneously, now, top turnover room Shipment bin memory space is served as with bottom turnover room, shopsization storage is participated in;After one sale flow terminates, top will be stored in Turnover room or bottom turnover room, the multiple packing boxes of receiving shipment bin are integrally taken out, and shipment device, shape are combined as with power bin Into new sale flow and so on;The third aspect, the system sets respective rule, top turnover room and bottom turnover Indoor receptor sends to the system and stores the information such as shipment bin number change, and workman or intelligent robot are according to being obtained The information taken, performs shipment bin replacement work, realizes automatic stored function.

Claims (12)

1. a kind of shared lease formula marketing method based on Quick internet payment technology, it is characterized in that including product specificationization step Suddenly lease step, logistics express delivery mass-rent step, quick payment step, replacement shopping step, storage shops step, are shared;Relate to And headquarters server end, third party's quick payment system end, consumption terminal, point-of-sale terminal, physical distribution terminal, vendor terminal.
2. the shared lease formula marketing method according to claim 1 based on Quick internet payment technology, it is characterized in that:Institute Consumption terminal is stated, is referred to as consumer in use, each port carries out the equipment and combination of software of data interaction in system;It is described to disappear Take terminal including consumption terminal program and quick payment program, consumer and headquarters server end, the are connected by network line Tripartite's quick payment system end, point-of-sale terminal, physical distribution terminal.
3. the shared lease formula marketing method based on Quick internet payment technology according to claim 1, it is characterized in that:It is described Point-of-sale terminal, refers to the carrier for merchandising and the combination of software systems;The carrier includes shared lease formula sale Unit and the human-computer interaction device being arranged on inside shared lease formula sales unit;The human-computer interaction device and shared lease formula Sales unit is unique corresponding relation, by network line and headquarters server end, third party's quick payment system end, is consumed eventually End, physical distribution terminal connection.
4. the shared lease formula marketing method based on Quick internet payment technology according to claim 3, it is characterized in that:It is shared Lease formula sales unit is made up of sale equipment, sale space and/or plane;The sale equipment, sale space and/or flat Face, refers to entity device, or solid in kind and/or plane segmentation, or times that Virtual Space and/or plane are split One form, the separate space being split to form including but not limited to various kinds of equipment unit, solid shop through finishing, point of billboard Cut the virtual partition of region, the period of video, electronic frequency segmentation, webpage subregion and data Cloud Server.
5. the shared lease formula marketing method based on Quick internet payment technology according to claim 1, it is characterized in that:It is described Product specification step includes normalized product quality, product packaging standardization, Sales Channel standardization, sales mode standardization With sale carrier standardization.
6. the shared lease formula marketing method based on Quick internet payment technology according to claim 1, it is characterized in that:It is described The shared lease step of sales unit refers to that consumer scans corresponding quick payment code in shared lease formula sales unit, quickly Complete to pay, quick obtaining commodity;Supplier is according to the principle of " the high person of valency obtains ", and auction formula, which is obtained, shares lease formula sales unit The power of management with the time limit;Logistics provider is obtained after order according to related request completion feed end -- and share lease formula sales unit, be total to Enjoy lease formula sales unit -- logistics distribution between consumer and visit and send service with charge free.
7. the shared lease formula marketing method based on Quick internet payment technology according to claim 1, it is characterized in that:It is described Substitute shopping step to refer to use quick payment technology, respective rule and method are set, sales service is provided for cash transaction person With small change service.
8. the shared lease formula marketing method based on Quick internet payment technology according to claim 1, it is characterized in that:It is described Storage shops step refers to that sharing lease formula sales unit by the system driven by program realizes;The shared lease formula sale Unit uses the shipment device technique of multi-chamber Vending Machine, and shipment device includes shipment bin and power bin, and shipment bin is simultaneously Serve as shipment facility and storage facilities.
9. the shared lease formula marketing method based on Quick internet payment technology according to claim 1, it is characterized in that by producing Product standardizing step, shared lease step, quick payment step are combined as a kind of new marketing method, are referred to as " What You See Is What You Get " Quick marketing method;The quick marketing method of " What You See Is What You Get " includes:Based on each shared lease formula sales slip Member sells article resemblance and specification details by photo or display screen displaying, is provided simultaneously with data interchange function and quick pin Function is sold, consumer is shown by quick payment technology, direct scan setting in shared lease formula sales unit relevant position Quick payment code or by the quick payment code shown by the display screen in shared lease formula sales unit relevant position, it is quick complete Into payment process, shared lease formula sales unit confirms to be immediately performed sale action after paying successfully, and consumer has settled at one go Into self-help shopping program.
10. the shared lease formula marketing method based on Quick internet payment technology according to claim 1, it is characterized in that by producing Product standardizing step, shared lease step, logistics express delivery mass-rent step, quick payment step, replacement shopping step combination are a kind of New marketing method, is referred to as the marketing method of " community's cooperation " formula;The marketing method of " community's cooperation " formula, with shared lease The Vending Machine of formula sales unit is core, and third party's quick payment system, consumer, supply are linked by network line Business, logistics/Courier Service business, mass-rent or part-time check-out services personnel, composition invented sale community;In community, several suppliers According to self-demand, auction formula obtains the shared power of management of the lease formula sales unit with the time limit and provides several business being most good at Product;Logistics provider obtains sequence information by the logistics information display interface of physical distribution terminal, is completed according to related request from supplier Terminal to shared lease formula sales unit and shared lease formula sales unit to the logistics distribution between consumption terminal and/or on School takes business;Consumer is rapidly completed payment using the corresponding quick payment code of shared lease formula sales unit and obtains business Product;Mass-rent or part-time cashier complete the replacement shopping and small change service of cash consumption crowd;In this way, in community, being formed Several suppliers, several logistics providers, several mass-rents or part-time cashier, multiple consumers maintain Vending Machine to operate jointly " automatic flow, microcirculation formula " cooperative marketing method.
11. the shared lease formula marketing method based on Quick internet payment technology according to claim 9 and 10, it is characterized in that Combined by the quick marketing method of foregoing " What You See Is What You Get " and the marketing method of " cooperating community " formula and " go cash register there is provided one kind Member " arrives the marketing method of " unmanned supermarket ", realizes and reduces cashier to the transition of unmanned supermarket and freely come in and go out, without knot of queuing up Calculate small change.
12. there is provided a kind of " storehouse for the shared lease formula marketing method based on Quick internet payment technology according to claim 8 The marketing method of storage shops ", its feature is by product specification step, shared lease step, replacement shopping step, storage shops Change the step embodied in combination such as step, realize " storage shops ".
CN201710542549.7A 2017-07-05 2017-07-05 A kind of shared lease formula marketing method based on quick payment technology Pending CN107330765A (en)

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Application publication date: 20171107