CN107301565B - Screen information pushing method and device - Google Patents

Screen information pushing method and device Download PDF

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Publication number
CN107301565B
CN107301565B CN201710439928.3A CN201710439928A CN107301565B CN 107301565 B CN107301565 B CN 107301565B CN 201710439928 A CN201710439928 A CN 201710439928A CN 107301565 B CN107301565 B CN 107301565B
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user
information
screen
user information
terminal
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CN107301565A (en
Inventor
曾顺
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Beijing Warrior Media Co ltd
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Beijing Warrior Media Co ltd
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F9/00—Arrangements for program control, e.g. control units
    • G06F9/06—Arrangements for program control, e.g. control units using stored programs, i.e. using an internal store of processing equipment to receive or retain programs
    • G06F9/46—Multiprogramming arrangements
    • G06F9/54—Interprogram communication
    • G06F9/546—Message passing systems or structures, e.g. queues
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0631—Item recommendations

Abstract

The invention provides a method and a device for pushing screen information, wherein the initial state of a screen is a locked state and push information is not displayed, and the method comprises the following steps: acquiring a terminal identifier of at least one user terminal within a preset range of the screen; inquiring user information of each user according to the acquired terminal identification; the user information comprises a feature tag of a user, and the feature tag is associated with push information; counting the characteristic tags in the user information, and determining a target characteristic tag in the characteristic tags of the user information according to a counting result; unlocking the screen, and displaying target push information associated with the target feature tag in the screen. The technical scheme provided by the invention can provide the information which the user is interested in, thereby improving the popularization efficiency of the information and further improving the income of merchants.

Description

Screen information pushing method and device
Technical Field
The present invention relates to the field of communications technologies, and in particular, to a method and an apparatus for pushing screen information.
Background
At present, with the continuous development of communication technology, merchants pay more and more attention to the popularization of commodity information. Currently, there are many information popularization methods, for example, a merchant may dynamically play information of a commodity on a television, a screen of a vehicle, and a screen at a street, so as to achieve the purpose of pushing commodity information to a user.
Currently, when information is pushed through a screen, a merchant usually provides a series of commodity information in advance, and then the commodity information is played through a method of playing in turn. However, such an information pushing method is completely pointless, information of the commodities can only be played on a screen according to a sequence set by the merchant, and the information is not necessarily interesting for the user, so that the merchant consumes a large amount of funds, but does not achieve a corresponding information promotion effect. Therefore, the popularization efficiency of the screen information is low in the prior art, and the income of merchants cannot be improved.
Disclosure of Invention
The invention provides a screen information pushing method and device, which are used for providing interested information for a user, so that the information popularization efficiency is improved, and the income of merchants is further improved.
In order to achieve the above object, an aspect of the present application provides a method for pushing screen information, where an initial state of a screen is a locked state and does not display the pushed information, and the method includes:
acquiring a terminal identifier of at least one user terminal within a preset range of the screen;
inquiring user information of each user according to the acquired terminal identification; the user information comprises a feature tag of a user, and the feature tag is associated with push information;
counting the characteristic tags in the user information, and determining a target characteristic tag in the characteristic tags of the user information according to a counting result;
unlocking the screen, and displaying target push information associated with the target feature tag in the screen.
Further, the acquiring the terminal identifier of at least one user terminal within the preset range of the screen includes:
creating a virtual service set identifier, and acquiring a detection message when a user terminal in a preset range of the screen broadcasts the detection message aiming at the virtual service set identifier;
and extracting the MAC address of the user terminal from the detection message, and taking the MAC address as the terminal identifier of the user terminal.
Further, the user information is stored in a background database; wherein, the background database also stores the association relationship between the terminal identification and the user information;
correspondingly, according to the obtained terminal identification, inquiring the user information of each user comprises the following steps:
and inquiring user information associated with the acquired terminal identification from the database.
Further, the feature tag in the user information is generated as follows:
acquiring historical shopping data of a user, wherein the historical shopping data comprises the purchase times and the total price of a shopping object;
and when the purchase times of the shopping objects exceed a time threshold or the total price of the shopping objects exceeds a price threshold, taking the names of the shopping objects and/or the names of the categories to which the shopping objects belong as a feature tag of the user.
Further, the counting the feature tags in each piece of user information includes:
counting the total times of each feature tag appearing in the user information, and sequencing the feature tags according to the sequence of the total times from large to small;
correspondingly, determining a target feature tag in the feature tags of the user information according to the statistical result comprises:
and taking the feature label with the maximum total times as the target feature label.
Further, after determining the target feature label, the method further comprises:
and selecting a preset number of candidate feature labels from the sorted feature labels except the target feature labels, and adding the preset number of candidate feature labels into a display queue according to the sequence of the total times from large to small.
Further, after presenting the target push information associated with the target feature tag, the method further comprises:
and after the target pushed information is displayed, continuously displaying the pushed information associated with the first candidate feature tag in the display queue, and deleting the first candidate feature tag from the display queue.
In order to achieve the above object, another aspect of the present application provides a device for pushing screen information, the device setting an initial state of a screen to a locked state and controlling the screen not to display the pushed information, the device including:
a terminal identifier obtaining unit, configured to obtain a terminal identifier of at least one user terminal within a preset range of the screen;
the user information inquiry unit is used for inquiring the user information of each user according to the acquired terminal identification; the user information comprises a feature tag of a user, and the feature tag is associated with push information;
the target characteristic label determining unit is used for counting the characteristic labels in the user information and determining the target characteristic labels in the characteristic labels of the user information according to the counting result;
and the information pushing unit is used for unlocking the screen and displaying the target pushing information associated with the target characteristic label in the screen.
Further, the terminal identification obtaining unit includes:
the detection message acquisition module is used for creating a virtual service set identifier and acquiring a detection message when a user terminal in a preset range of the screen broadcasts the detection message aiming at the virtual service set identifier;
and the MAC address extracting module is used for extracting the MAC address of the user terminal from the detection message and taking the MAC address as the terminal identifier of the user terminal.
Further, the user information query unit generates the feature tag in the user information according to the following mode:
the historical data acquisition module is used for acquiring historical shopping data of a user, wherein the historical shopping data comprises the purchase times and the total price of a shopping object;
and the characteristic label determining module is used for taking the name of the shopping object and/or the name of the category to which the shopping object belongs as a characteristic label of the user when the purchase frequency of the shopping object exceeds a frequency threshold or the total price of the shopping object exceeds a price threshold.
From the above, the screen in the application is in the locked state initially, and does not push any information. When information needs to be pushed, the control device on the screen can acquire user information around the screen. The type of the information which most people are interested in the user group which is near the screen at present can be obtained through analysis according to the user information, so that the screen can be unlocked, and most of the interested information can be played. Therefore, a good information popularization effect can be achieved, and the investment income of the user in the screen information is improved.
Additional features and advantages of the invention will be set forth in the description which follows, and in part will be obvious from the description, or may be learned by practice of the invention. The objectives and other advantages of the invention will be realized and attained by the structure particularly pointed out in the written description and claims hereof as well as the appended drawings.
The technical solution of the present invention is further described in detail by the accompanying drawings and embodiments.
Drawings
The accompanying drawings, which are included to provide a further understanding of the invention and are incorporated in and constitute a part of this specification, illustrate embodiments of the invention and together with the description serve to explain the principles of the invention and not to limit the invention. In the drawings:
fig. 1 is a flowchart of a method for pushing screen information according to an embodiment of the present invention;
fig. 2 is a functional block diagram of an apparatus for pushing screen information according to an embodiment of the present invention.
Detailed Description
The preferred embodiments of the present invention will be described in conjunction with the accompanying drawings, and it will be understood that they are described herein for the purpose of illustration and explanation and not limitation.
Referring to fig. 1, the present application provides a method for pushing screen information, where an initial state of a screen is a locked state and does not display the pushed information, and the method includes:
s1: and acquiring the terminal identification of at least one user terminal in the preset range of the screen.
In this embodiment, the terminal identifier of the user terminal may refer to a MAC address or a factory number of the user terminal. The control device connected to the screen may emulate a WiFi device, creating a virtual Service Set Identifier (SSID). Thus, when the user terminal broadcasts the detection message aiming at the virtual service set identifier, the detection message can be obtained. Then, the control device may extract the MAC address of the user terminal from the probe packet, and use the MAC address as the terminal identifier.
In this embodiment, the size of the preset range may be determined by setting the signal strength of the virtual SSID, and the stronger the signal, the larger the preset range.
S2: inquiring user information of each user according to the acquired terminal identification; the user information comprises a feature tag of the user, and the feature tag is associated with the push information.
In this embodiment, after the terminal identifier of the user terminal is obtained, the user information of the user may be queried according to the terminal identifier. Specifically, the user information may be stored in a background database; and the background database also stores the association relationship between the terminal identification and the user information. In this way, the control device can query the database for user information associated with the acquired terminal identification.
In this embodiment, the user information may include feature tags of the user, and these feature tags may represent types of information in which the user is interested. In this way, each of the feature tags may be associated with push information. For example, if the feature tag is "basketball," the push information associated with the feature tag may be a news item for basketball, a promotion for basketball, etc.
In this embodiment, the feature tag in the user information may be obtained by analyzing according to historical shopping data of the user. Specifically, historical shopping data of the user may be obtained, where the historical shopping data includes a number of purchases of a shopping object and a total price, and when the number of purchases of the shopping object exceeds a number threshold or the total price of the shopping object exceeds a price threshold, a name of the shopping object and/or a name of a category to which the shopping object belongs may be used as one feature tag of the user.
S3: and counting the characteristic tags in the user information, and determining a target characteristic tag in the characteristic tags of the user information according to a counting result.
In this embodiment, the user information of each user may be analyzed to determine the promotion information that should be played currently. Specifically, the counting of the feature tags in each piece of user information may include counting the total number of times that each feature tag appears in the user information, and sorting the feature tags in order of the total number of times from large to small. In this way, the feature label with the largest total number of times can be used as the target feature label. The target feature tag may be a feature tag that most people have in the user group near the screen.
In this embodiment, after determining the target feature tags, a preset number of candidate feature tags may be selected from the sorted feature tags in addition to the target feature tags, and the preset number of candidate feature tags may be added to the presentation queue in the order from the largest to the smallest total number of times. In this way, the screen can sequentially display the promotion information corresponding to the candidate feature tags in the display queue.
S4: unlocking the screen, and displaying target push information associated with the target feature tag in the screen.
In this embodiment, after the target pushed information is displayed, the pushed information associated with the first candidate feature tag in the display queue may be continuously displayed, and the first candidate feature tag may be deleted from the display queue. Therefore, the promotion information which is interested by nearby users can be played in sequence according to the sequence of the number of people concerned, and the requirements of each user group can be met.
Referring to fig. 2, the present application further provides a device for pushing screen information, where the device sets an initial state of a screen to be a locked state and controls the screen not to display the pushed information, and the device includes:
a terminal identifier obtaining unit 100, configured to obtain a terminal identifier of at least one user terminal within a preset range of the screen;
a user information query unit 200, configured to query user information of each user according to the obtained terminal identifier; the user information comprises a feature tag of a user, and the feature tag is associated with push information;
a target feature tag determining unit 300, configured to count feature tags in each piece of user information, and determine a target feature tag in the feature tags of each piece of user information according to a statistical result;
an information pushing unit 400, configured to unlock the screen, and display target pushing information associated with the target feature tag in the screen.
In this embodiment, the terminal identifier acquiring unit 100 includes:
the detection message acquisition module is used for creating a virtual service set identifier and acquiring a detection message when a user terminal in a preset range of the screen broadcasts the detection message aiming at the virtual service set identifier;
and the MAC address extracting module is used for extracting the MAC address of the user terminal from the detection message and taking the MAC address as the terminal identifier of the user terminal.
In this embodiment, the user information querying unit 200 generates the feature tag in the user information according to the following manner:
the historical data acquisition module is used for acquiring historical shopping data of a user, wherein the historical shopping data comprises the purchase times and the total price of a shopping object;
and the characteristic label determining module is used for taking the name of the shopping object and/or the name of the category to which the shopping object belongs as a characteristic label of the user when the purchase frequency of the shopping object exceeds a frequency threshold or the total price of the shopping object exceeds a price threshold.
From the above, the screen in the application is in the locked state initially, and does not push any information. When information needs to be pushed, the control device on the screen can acquire user information around the screen. The type of the information which most people are interested in the user group which is near the screen at present can be obtained through analysis according to the user information, so that the screen can be unlocked, and most of the interested information can be played. Therefore, a good information popularization effect can be achieved, and the investment income of the user in the screen information is improved.
It will be apparent to those skilled in the art that various changes and modifications may be made in the present invention without departing from the spirit and scope of the invention. Thus, if such modifications and variations of the present invention fall within the scope of the claims of the present invention and their equivalents, the present invention is also intended to include such modifications and variations.

Claims (8)

1. A method for pushing screen information is characterized in that an initial state of a screen is a locked state and push information is not shown, and the method comprises the following steps:
acquiring a terminal identifier of at least one user terminal within a preset range of the screen;
inquiring user information of each user according to the acquired terminal identification; the user information comprises a feature tag of a user, and the feature tag is associated with push information;
counting the characteristic tags in the user information, and determining a target characteristic tag in the characteristic tags of the user information according to a counting result;
unlocking the screen and displaying target push information associated with the target feature tag in the screen;
wherein, the obtaining of the terminal identifier of at least one user terminal within the preset range of the screen comprises:
creating a virtual service set identifier, and acquiring a detection message when a user terminal in a preset range of the screen broadcasts the detection message aiming at the virtual service set identifier;
and extracting the MAC address of the user terminal from the detection message, and taking the MAC address as the terminal identifier of the user terminal.
2. The push method according to claim 1, wherein the user information is stored in a background database; wherein, the background database also stores the association relationship between the terminal identification and the user information;
correspondingly, according to the obtained terminal identification, inquiring the user information of each user comprises the following steps:
and inquiring user information associated with the acquired terminal identification from the database.
3. The push method according to claim 1, wherein the feature tag in the user information is generated as follows:
acquiring historical shopping data of a user, wherein the historical shopping data comprises the purchase times and the total price of a shopping object;
and when the purchase times of the shopping objects exceed a time threshold or the total price of the shopping objects exceeds a price threshold, taking the names of the shopping objects and/or the names of the categories to which the shopping objects belong as a feature tag of the user.
4. The push method according to claim 1, wherein the counting the feature tags in each piece of user information comprises:
counting the total times of each feature tag appearing in the user information, and sequencing the feature tags according to the sequence of the total times from large to small;
correspondingly, determining a target feature tag in the feature tags of the user information according to the statistical result comprises:
and taking the feature label with the maximum total times as the target feature label.
5. The push method of claim 4, wherein after determining the target feature tag, the method further comprises:
and selecting a preset number of candidate feature labels from the sorted feature labels except the target feature labels, and adding the preset number of candidate feature labels into a display queue according to the sequence of the total times from large to small.
6. The push method of claim 5, wherein after presenting the target push information associated with the target feature tag, the method further comprises:
and after the target pushed information is displayed, continuously displaying the pushed information associated with the first candidate feature tag in the display queue, and deleting the first candidate feature tag from the display queue.
7. A device for pushing screen information, wherein the device sets an initial state of a screen to be a locked state and controls the screen not to display the pushed information, the device comprising:
a terminal identifier obtaining unit, configured to obtain a terminal identifier of at least one user terminal within a preset range of the screen;
the user information inquiry unit is used for inquiring the user information of each user according to the acquired terminal identification; the user information comprises a feature tag of a user, and the feature tag is associated with push information;
the target characteristic label determining unit is used for counting the characteristic labels in the user information and determining the target characteristic labels in the characteristic labels of the user information according to the counting result;
the information pushing unit is used for unlocking the screen and displaying target pushing information associated with the target feature tag in the screen;
wherein, the terminal identification obtaining unit includes:
the detection message acquisition module is used for creating a virtual service set identifier and acquiring a detection message when a user terminal in a preset range of the screen broadcasts the detection message aiming at the virtual service set identifier;
and the MAC address extracting module is used for extracting the MAC address of the user terminal from the detection message and taking the MAC address as the terminal identifier of the user terminal.
8. The pushing apparatus according to claim 7, wherein the user information querying unit generates the feature tag in the user information according to the following manner:
the historical data acquisition module is used for acquiring historical shopping data of a user, wherein the historical shopping data comprises the purchase times and the total price of a shopping object;
and the characteristic label determining module is used for taking the name of the shopping object and/or the name of the category to which the shopping object belongs as a characteristic label of the user when the purchase frequency of the shopping object exceeds a frequency threshold or the total price of the shopping object exceeds a price threshold.
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CN108171551A (en) * 2018-01-05 2018-06-15 百度在线网络技术（北京）有限公司 Information-pushing method, device, computer equipment, program product and storage medium
CN111461755A (en) * 2019-01-21 2020-07-28 北京京东尚科信息技术有限公司 Method, system, device and storage medium for controlling offline store operation
CN110191154B (en) * 2019-04-29 2022-03-01 创新先进技术有限公司 User tag determination method and device
CN112749330B (en) * 2020-06-05 2023-12-12 腾讯科技（深圳）有限公司 Information pushing method, device, computer equipment and storage medium
CN112187851A (en) * 2020-08-10 2021-01-05 苏州天佑智能科技有限公司 Multi-screen information pushing method and device based on 5G and edge calculation

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