CN107292651B - Method and system for counting effective advertisement activation amount of mobile terminal - Google Patents
Method and system for counting effective advertisement activation amount of mobile terminal Download PDFInfo
- Publication number
- CN107292651B CN107292651B CN201610220847.XA CN201610220847A CN107292651B CN 107292651 B CN107292651 B CN 107292651B CN 201610220847 A CN201610220847 A CN 201610220847A CN 107292651 B CN107292651 B CN 107292651B
- Authority
- CN
- China
- Prior art keywords
- mobile terminal
- character string
- idfa
- advertiser server
- openudid
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Active
Links
Images
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
- G06Q30/0245—Surveys
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
Landscapes
- Business, Economics & Management (AREA)
- Strategic Management (AREA)
- Engineering & Computer Science (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Finance (AREA)
- Economics (AREA)
- Game Theory and Decision Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Information Transfer Between Computers (AREA)
Abstract
The invention provides a method and a system for counting the effective advertisement activation amount of a mobile terminal, which can prevent the phenomenon that the effective advertisement activation statistic amount is larger than the actual advertisement activation amount due to the reset of an IDFA character string of the mobile terminal, thereby effectively reducing the economic loss of an advertiser. The method for counting the effective advertisement activation amount of the mobile terminal comprises the following steps: the method comprises the steps that an advertiser server and an advertiser server respectively record IDFA character strings of one or more mobile terminals of users clicking application promotion advertisements; when the application is started, the application sends a statistical request to the advertiser server, wherein parameters of the statistical request comprise an IDFA character string and an OpenUDID character string of a specific mobile terminal where the application is located; and the advertiser server carries out effective advertisement activation amount statistics according to the statistics request.
Description
Technical Field
The invention relates to the technical field of computers, in particular to a method and a system for counting the effective advertisement activation amount of a mobile terminal.
Background
Compared with traditional advertisement promotion, the mobile terminal advertisement has great advantages: (1) the popularization rate is high, the user base number is large, and the future growth potential of the user is huge; (2) the information can be fed back instantly, and statistics is carried out once aiming at each mobile terminal, so that the advertisement propagation effect can be measured; (3) the effective contact rate, the exposure rate and the precision of the advertisement are high, and the effective reading amount of the advertisement is increased; (4) the mobile terminal advertisement popularization and application can improve the loading amount of the application to a great extent.
The existing mobile terminal advertisement platform operation mechanism is as follows:
(1) when a user clicks an advertisement on a mobile terminal, both an advertiser server and an advertiser server record an IDFA (Advertising Identifier of the mobile terminal, which is an advertisement Identifier of the mobile terminal, for advertisement promotion applied on the mobile terminal) character string of the mobile terminal;
(2) then the advertiser server informs the mobile terminal to jump to a download page of the application to be promoted;
(3) if the user downloads and installs the popularization application, the application can request the advertiser server by taking the IDFA character string of the mobile terminal where the application is located as a parameter when the user starts the application;
(4) the advertiser server initiates an effective advertisement activation amount statistics mechanism upon receiving the request of (3). Firstly, the validity of the request is verified, namely the advertiser server inquires whether the IDFA character string exists in the record of the advertiser server;
(5) if the advertiser server does not find the corresponding record, the advertiser server indicates that the user has not clicked the promotion advertisement of the mobile terminal, so that no processing is performed; if the IDFA character string is inquired, the request is verified to be a valid advertisement activation request, and the verification state of the record is continuously checked. If the record has been verified, the advertiser server will not do any further processing; if the record is not verified, the IDFA character string is from a brand-new (non-statistical) mobile terminal, the advertiser server takes the IDFA character string as a parameter to request the advertiser server to perform comparison verification of the IDFA character string, and then the advertiser server feeds back the verification result to the advertiser server;
(6) if the IDFA string is not verified by comparison, the advertiser server will not perform any further processing, otherwise the advertiser server will change the record of the IDFA string to a verified state, and the record becomes a valid advertisement activation record;
(7) finally, advertisers and advertisers will settle their fees on a regular basis based on the number of active advertisement activation records.
However, the existing mobile terminal advertisement activation amount statistical mechanism has the following disadvantages: when the user clicks the advertisement displayed on the mobile terminal, the advertiser server and the advertiser server can only take the IDFA character string of the mobile terminal as the verification character string at the same time, so the verification between the advertiser server and the advertiser server can only be completed by comparing the IDFA character string; however, since the IDFA string as the verification condition can be reset according to the user's operation, when the effective advertisement activation amount is counted using the conventional art, there is a possibility that the effective advertisement activation amount is larger than the actual advertisement activation amount, thereby causing economic loss to the advertiser.
Disclosure of Invention
In view of the above, the present invention provides a method and a system for counting an effective advertisement activation amount of a mobile terminal, which can prevent occurrence of a phenomenon that an effective advertisement activation statistic is larger than an actual advertisement activation amount due to resetting of an IDFA character string of the mobile terminal, thereby effectively reducing economic loss of an advertiser.
To achieve the above object, according to one aspect of the present invention, a method for counting an effective advertisement activation amount of a mobile terminal is provided.
The method for counting the effective advertisement activation amount of the mobile terminal comprises the following steps: the method comprises the steps that an advertiser server and an advertiser server respectively record IDFA character strings of one or more mobile terminals of users clicking application promotion advertisements; when the application is started, the application sends a statistical request to the advertiser server, wherein parameters of the statistical request comprise an IDFA character string and an OpenUDID character string of a specific mobile terminal where the application is located; and the advertiser server carries out effective advertisement activation amount statistics according to the statistics request.
Optionally, the method further comprises: and the advertiser server stores the IDFA character strings of the mobile terminals of the one or more users clicking the application promotion advertisement in an IDFA record table.
Optionally, the method further comprises: after the application is installed in the specific mobile terminal, the application judges whether an OpenUDID character string exists in the keyhain of the specific mobile terminal, and if the OpenUDID character string does not exist, the OpenUDID character string is randomly generated and stored in the keyhain of the specific mobile terminal.
Optionally, the counting, by the advertiser server, the effective advertisement activation amount according to the counting request further includes: and verifying whether the OpenUDID character string is recorded or not on the basis of confirming that the IDFA character string of the specific mobile terminal is recorded according to the counting request, finishing counting if the OpenUDID character string is recorded, otherwise requesting an advertiser server to perform comparison verification by using the IDFA character string of the specific mobile terminal, and adding the OpenUDID character string into a corresponding record of the IDFA character string of the specific mobile terminal according to a result fed back by the advertiser server and confirming that the comparison verification of the IDFA character string of the specific mobile terminal is passed.
Optionally, the method further comprises: and before the advertiser server verifies whether the OpenUDID character string is recorded or not, if the IDFA character string of the specific mobile terminal is not recorded, the counting is finished.
Optionally, the method further comprises: and if the feedback of the advertiser server fails the comparison verification of the IDFA character string of the specific mobile terminal, finishing the counting.
To achieve the above object, according to another aspect of the present invention, there is provided a statistical system for an effective advertisement activation amount of a mobile terminal.
The invention discloses a system for counting the effective advertisement activation amount of a mobile terminal, which comprises the following steps: the system comprises a plurality of mobile terminals, applications installed on specific mobile terminals, an advertiser server and an advertiser server, wherein the advertiser server and the advertiser server respectively record IDFA character strings of one or more mobile terminals of users clicking application promotion advertisements; when the application is started, the application sends a statistical request to the advertiser server, wherein parameters of the statistical request comprise an IDFA character string and an OpenUDID character string of a specific mobile terminal where the application is located; and the advertiser server carries out effective advertisement activation amount statistics according to the statistics request.
Optionally, the advertiser server stores the IDFA character string of the mobile terminal of the user who clicks the application promotion advertisement in an IDFA record table.
Optionally, after the application is installed in the specific mobile terminal, the application determines whether an OpenUDID string exists in the keyhain of the specific mobile terminal, and if the OpenUDID string does not exist, the application immediately generates the OpenUDID string and stores the OpenUDID string in the keyhain of the specific mobile terminal.
Optionally, the counting, by the advertiser server, the effective advertisement activation amount according to the counting request further includes: and verifying whether the OpenUDID character string is recorded or not on the basis of confirming that the IDFA character string of the specific mobile terminal is recorded according to the counting request, finishing counting if the OpenUDID character string is recorded, otherwise requesting an advertiser server to perform comparison verification by using the IDFA character string of the specific mobile terminal, and adding the OpenUDID character string into a corresponding record of the IDFA character string of the specific mobile terminal according to a result fed back by the advertiser server and confirming that the comparison verification of the IDFA character string of the specific mobile terminal is passed.
Optionally, the system is further configured to: and before the advertiser server verifies whether the OpenUDID character string is recorded or not, if the IDFA character string of the specific mobile terminal is not recorded, the counting is finished.
Optionally, the system is further configured to: and if the feedback of the advertiser server fails the comparison verification of the IDFA character string of the specific mobile terminal, finishing the counting.
To achieve the above object, according to still another aspect of embodiments of the present invention, there is provided an electronic apparatus.
An electronic device of an embodiment of the present invention includes: one or more processors; and the storage device is used for storing one or more programs, and when the one or more programs are executed by the one or more processors, the one or more processors realize the method for counting the effective advertisement activation amount of the mobile terminal.
To achieve the above object, according to still another aspect of an embodiment of the present invention, there is provided a computer-readable medium.
A computer-readable medium of an embodiment of the present invention stores thereon a computer program, which, when executed by a processor, implements a method for counting an effective advertisement activation amount of a mobile terminal of an embodiment of the present invention.
According to the technical scheme of the invention, the OpenUDID character string is used as an auxiliary verification condition, so that the phenomenon that the effective advertisement activation statistic is larger than the actual advertisement activation quantity due to the fact that the IDFA character string is reset at the mobile terminal can be prevented; the OpenUDID character string is stored in the Keychain of the mobile terminal, so that the OpenUDID character string can be ensured not to be changed under the conditions of reinstallation application, system upgrade, IDFA character string resetting and the like, and the verification data is more stable; the statistical end is set when the IDFA character string of the specific mobile terminal is not recorded in the advertiser server, so that the statistical user data can be ensured to be the audience of the advertisement; the statistics cost can be effectively saved under the condition of ensuring that the data is not lost by setting the statistics end when the advertiser server feeds back the comparison verification of the IDFA character string which does not pass the specific mobile terminal and requesting the statistics again when the user starts the application again.
Drawings
The drawings are included to provide a better understanding of the invention and are not to be construed as unduly limiting the invention. Wherein:
FIG. 1 is a diagram illustrating the main steps of a method for counting the effective advertisement activation amount of a mobile terminal according to an embodiment of the present invention;
fig. 2 is a schematic diagram of a main part of a statistical system for an effective advertisement activation amount of a mobile terminal according to an embodiment of the present invention.
Detailed Description
Exemplary embodiments of the present invention are described below with reference to the accompanying drawings, in which various details of embodiments of the invention are included to assist understanding, and which are to be considered as merely exemplary. Accordingly, those of ordinary skill in the art will recognize that various changes and modifications of the embodiments described herein can be made without departing from the scope and spirit of the invention. Also, descriptions of well-known functions and constructions are omitted in the following description for clarity and conciseness.
The mobile terminal advertisement is an advertisement displayed when a mobile application or a mobile webpage is accessed through a mobile device (such as a mobile phone, a PSP, a tablet computer, etc.), and the advertisement format may include: pictures, text, commercial breaks, html5, links, video, gravity-sensitive advertisements, and the like.
The operation mechanism of the mobile terminal advertisement platform is as follows:
(1) when a user clicks on an advertisement on a mobile terminal, both the advertiser server and the advertiser server record the IDFA string of the mobile terminal. In an embodiment of the present invention, the advertiser server may store the IDFA string in a pre-created IDFA RECORD table, such as an IDFA _ RECORD table.
(2) The advertiser server may then notify the mobile terminal to jump to the download page of the application it is to promote.
(3) If the user downloads and installs the promotion application, the application will request the advertiser server with the parameters of the particular mobile terminal in which it is located each time the user launches the application.
(4) And (3) the advertiser server starts an effective advertisement activation amount counting mechanism to count the effective advertisement activation amount after receiving the request in the step (3).
(5) Advertisers and advertisers will periodically settle their fees based on the number of active advertisement activation records.
The application of various development languages and tools may be involved in the operation process of the mobile terminal advertisement platform, for example, client development languages such as objective-c and swift can be utilized, database development tools such as Oracle, DB2 and MySQL, background development languages such as Java and PHP, SQL database operation languages and the like can be utilized. The following describes a statistical method for an effective advertisement activation amount of a mobile terminal according to an embodiment of the present invention with reference to the drawings.
Fig. 1 is a schematic diagram illustrating the main steps of a method for counting the effective advertisement activation amount of a mobile terminal according to an embodiment of the present invention.
As shown in fig. 1, a method for counting an effective advertisement activation amount of a mobile terminal according to an embodiment of the present invention mainly includes the following steps:
step S11: the advertiser server and the advertiser server respectively record IDFA character strings of one or more mobile terminals of users clicking application promotion advertisement.
As previously described, when a user clicks on an advertisement on a mobile terminal, the advertiser server and the advertiser server may record the IDFA string of the mobile terminal. The advertiser server may store the IDFA string of the mobile terminal in an IDFA _ RECORD table.
The advertiser server may then notify the mobile terminal to jump to the download page to which it is to be promoted.
If the user downloads and installs the application on the specific mobile terminal, after the application is installed on the specific mobile terminal, the application first determines whether an OpenUDID character string (a randomly generated 32-bit character string in the application, which is used as a unique identifier of the IOS device) exists in a key string keycain (which may contain various types of data) of the specific mobile terminal (including a website, an FTP server, an SSH account, network sharing, a wireless network, group software, an encrypted disk image, and the like), a private key, an electronic certificate, an encrypted note, and the like), and if the OpenUDID character string does not exist, the OpenUDID character string is randomly generated and stored in the keycain of the specific mobile terminal. When the application needs to use the OpenUDID character string, the application needs to acquire the OpenUDID character string from Keychain and does not regenerate the OpenUDID character string, and the data stored in the Keychain cannot be changed in the situations of reinstalling the application, upgrading the system, resetting the IDFA character string and the like, so the OpenUDID character string is more stable compared with the IDFA character string.
After the recording in this step, the process is started from step S12.
Step S12: when the application is started, the application sends a statistical request to the advertiser server, wherein parameters of the statistical request comprise an IDFA character string and an OpenUDID character string of a specific mobile terminal where the application is located.
In the embodiment of the present invention, when an application is started, the application may request the advertiser server with the IDFA string and the OpenUDID string of the specific mobile terminal where the application is located as parameters, and the advertiser server starts from step S13 and performs statistics on effective advertisement activation amounts by verifying the two strings respectively.
Step S13: and the advertiser server carries out effective advertisement activation amount statistics according to the statistics request.
In a specific embodiment of the present invention, the advertiser server may perform the effective advertisement activation amount statistics according to the statistics request by, but not limited to, the following methods: and verifying whether the OpenUDID character string is recorded or not on the basis of confirming that the IDFA character string of the specific mobile terminal is recorded according to the counting request, finishing counting if the OpenUDID character string is recorded, otherwise requesting an advertiser server to perform comparison verification by using the IDFA character string of the specific mobile terminal, and adding the OpenUDID character string into a corresponding record of the IDFA character string of the specific mobile terminal according to a result fed back by the advertiser server and confirming that the comparison verification of the IDFA character string of the specific mobile terminal is passed.
As described above, in embodiments of the present invention, the advertiser server first verifies the IDFA string. That is, the IDFA string is looked up in the IDFA _ RECORD table. If the corresponding RECORD is not inquired in the IDFA _ RECORD table, the user is not clicked on the promotion advertisement of the application on the mobile terminal, that is, the user is not the audience of the promotion advertisement. Therefore, the advertiser server does not perform any processing any more, and the counting ends. If the advertiser server queries the corresponding record, the advertiser server continues to verify the OpenUDID string.
In the embodiment of the present invention, the OpenUDID string is verified, that is, the OpenUDID string is queried in an IDFA _ RECORD table. If the corresponding RECORD is inquired in the IDFA _ RECORD table, the specific mobile terminal is proved to be counted, so that the advertiser server does not perform any treatment any more, and the counting is finished, otherwise, the IDFA character string is proved to be from a specific mobile terminal which does not perform counting and belongs to the range of the advertisement audience, then the advertiser server uses the IDFA character string as a parameter to request the advertiser server to perform comparison and verification of the IDFA character string, and then the advertiser server feeds back the verification result to the advertiser server.
If the feedback of the advertiser server fails the comparison verification of the IDFA character string of the specific mobile terminal, the advertiser server does not perform any processing any more, and the counting is finished, otherwise, the wide host server inserts the OpenUDID character string into the record storing the IDFA character string, and the record inserted with the OpenUDID character string becomes an effective advertisement activation record.
When the IDFA string of a specific mobile terminal is reset and the step of verifying the OpenUDID string is executed again, the advertiser server does not do any processing any more because the OpenUDID string of the specific mobile terminal exists in the IDFA _ RECORD table at this moment, and therefore the problem that the same mobile terminal is repeatedly counted due to the reset of the IDFA string is solved.
According to the method for counting the effective advertisement activation amount of the mobile terminal, disclosed by the embodiment of the invention, the OpenUDID character string is used as an auxiliary verification condition, so that the phenomenon that the effective advertisement activation statistic amount is larger than the actual advertisement activation amount due to the fact that the IDFA character string is reset by the mobile terminal can be prevented; the OpenUDID character string is stored in the Keychain of the mobile terminal, so that the OpenUDID character string can be ensured not to be changed under the conditions of reinstallation application, system upgrade, IDFA character string resetting and the like, and the verification data is more stable; the statistical end is set when the IDFA character string of the specific mobile terminal is not recorded in the advertiser server, so that the statistical user data can be ensured to be the audience of the advertisement; the statistics cost can be effectively saved under the condition of ensuring that the data is not lost by setting the statistics end when the advertiser server feeds back the comparison verification of the IDFA character string which does not pass the specific mobile terminal and requesting the statistics again when the user starts the application again.
Fig. 2 is a schematic diagram of a main part of a statistical system for an effective advertisement activation amount of a mobile terminal according to an embodiment of the present invention.
As shown in fig. 2, a system 20 for counting the effective advertisement activation amount of a mobile terminal according to an embodiment of the present invention mainly includes: a plurality of mobile terminals 200, an application 201 installed on a specific mobile terminal, an advertiser server 202, and an advertiser server 203, wherein:
the advertiser server 202 and the advertiser server 203 respectively record one or more IDFA character strings of the mobile terminals of the users clicking the application promotion advertisement; when the application 201 is started, the application 201 sends a statistical request to the advertiser server 202, wherein parameters of the statistical request include an IDFA character string and an OpenUDID character string of a specific mobile terminal where the application 201 is located; the advertiser server 202 performs effective advertisement activation amount statistics according to the statistics request.
The advertiser server 202 may be further configured to store the IDFA strings of the mobile terminals of the users who click on the application promotion advertisement or the one or more users who click on the application promotion advertisement in an IDFA record table.
After being installed in the specific mobile terminal, the application 201 may be further configured to determine whether an OpenUDID string exists in the keyhain of the specific mobile terminal, and if the OpenUDID string does not exist, generate the OpenUDID string and store the OpenUDID string in the keyhain of the specific mobile terminal.
The advertiser server 202 performing effective advertisement activation amount statistics according to the statistics request may further include: and according to the counting request, verifying whether the OpenUDID character string is recorded or not on the basis of confirming that the IDFA character string of the specific mobile terminal is recorded, if so, finishing counting, otherwise, requesting the advertiser server 203 to perform comparison verification by using the IDFA character string of the specific mobile terminal, and adding the OpenUDID character string into a corresponding record of the IDFA character string of the specific mobile terminal according to a result fed back by the advertiser server 203 and confirming that the comparison verification of the IDFA character string of the specific mobile terminal is passed.
The system 20 may also be used to: before the advertiser server 202 verifies whether the OpenUDID string is recorded, if it is confirmed that the IDFA string of the specific mobile terminal is not recorded, the counting is ended.
The system 20 may also be used to: if the advertiser server 203 fails to pass the comparison verification of the IDFA string of the specific mobile terminal, the counting is finished.
As can be seen from the above description, by using the OpenUDID string as the auxiliary authentication condition, it is possible to prevent the occurrence of a phenomenon in which the effective advertisement activation statistic is larger than the actual advertisement activation amount due to the IDFA string being reset by the mobile terminal; the OpenUDID character string is stored in the Keychain of the mobile terminal, so that the OpenUDID character string can be ensured not to be changed under the conditions of reinstallation application, system upgrade, IDFA character string resetting and the like, and the verification data is more stable; the statistical end is set when the IDFA character string of the specific mobile terminal is not recorded in the advertiser server, so that the statistical user data can be ensured to be the audience of the advertisement; the statistics cost can be effectively saved under the condition of ensuring that the data is not lost by setting the statistics end when the advertiser server feeds back the comparison verification of the IDFA character string which does not pass the specific mobile terminal and requesting the statistics again when the user starts the application again.
The above-described embodiments should not be construed as limiting the scope of the invention. Those skilled in the art will appreciate that various modifications, combinations, sub-combinations, and substitutions can occur, depending on design requirements and other factors. Any modification, equivalent replacement, and improvement made within the spirit and principle of the present invention should be included in the protection scope of the present invention.
Claims (12)
1. A method for counting the effective advertisement activation amount of a mobile terminal is characterized by comprising the following steps:
the method comprises the steps that an advertiser server and an advertiser server respectively record IDFA character strings of one or more mobile terminals of users clicking application promotion advertisements;
when the application is started, the application sends a statistical request to the advertiser server, wherein parameters of the statistical request comprise an IDFA character string and an OpenUDID character string of a specific mobile terminal where the application is located;
the advertiser server carries out effective advertisement activation amount statistics according to the statistics request;
wherein, the advertiser server counting the effective advertisement activation amount according to the counting request further comprises:
and verifying whether the OpenUDID character string is recorded or not on the basis of confirming that the IDFA character string of the specific mobile terminal is recorded according to the counting request, finishing counting if the OpenUDID character string is recorded, otherwise requesting an advertiser server to perform comparison verification by using the IDFA character string of the specific mobile terminal, and adding the OpenUDID character string into a corresponding record of the IDFA character string of the specific mobile terminal according to a result fed back by the advertiser server and confirming that the comparison verification of the IDFA character string of the specific mobile terminal is passed.
2. The statistical method of claim 1, wherein the method further comprises:
and the advertiser server stores the IDFA character strings of the mobile terminals of the one or more users clicking the application promotion advertisement in an IDFA record table.
3. The statistical method of claim 1, wherein the method further comprises:
after the application is installed in the specific mobile terminal, the application judges whether an OpenUDID character string exists in the keyhain of the specific mobile terminal, and if the OpenUDID character string does not exist, the OpenUDID character string is randomly generated and stored in the keyhain of the specific mobile terminal.
4. The statistical method of claim 1, wherein the method further comprises: and before the advertiser server verifies whether the OpenUDID character string is recorded or not, if the IDFA character string of the specific mobile terminal is not recorded, the counting is finished.
5. The statistical method of claim 1, wherein the method further comprises: and if the feedback of the advertiser server fails the comparison verification of the IDFA character string of the specific mobile terminal, finishing the counting.
6. A system for counting the effective advertisement activation amount of a mobile terminal, comprising: a plurality of mobile terminals, an application installed on a specific mobile terminal, an advertiser server, and an advertiser server, wherein,
the method comprises the steps that an advertiser server and an advertiser server respectively record IDFA character strings of one or more mobile terminals of users clicking application promotion advertisements;
when the application is started, the application sends a statistical request to the advertiser server, wherein parameters of the statistical request comprise an IDFA character string and an OpenUDID character string of a specific mobile terminal where the application is located;
the advertiser server carries out effective advertisement activation amount statistics according to the statistics request; wherein, the advertiser server counting the effective advertisement activation amount according to the counting request further comprises: and verifying whether the OpenUDID character string is recorded or not on the basis of confirming that the IDFA character string of the specific mobile terminal is recorded according to the counting request, finishing counting if the OpenUDID character string is recorded, otherwise requesting an advertiser server to perform comparison verification by using the IDFA character string of the specific mobile terminal, and adding the OpenUDID character string into a corresponding record of the IDFA character string of the specific mobile terminal according to a result fed back by the advertiser server and confirming that the comparison verification of the IDFA character string of the specific mobile terminal is passed.
7. The statistics system of claim 6, wherein the advertiser server stores IDFA strings of mobile terminals of users of the one or more users who click on application promotion advertisements in an IDFA record table.
8. The statistical system of claim 6, wherein after being installed in the specific mobile terminal, the application determines whether an OpenUDID string exists in the keyhain of the specific mobile terminal, and if not, randomly generates and stores the OpenUDID string in the keyhain of the specific mobile terminal.
9. The statistical system of claim 6, wherein the system is further configured to: and before the advertiser server verifies whether the OpenUDID character string is recorded or not, if the IDFA character string of the specific mobile terminal is not recorded, the counting is finished.
10. The statistical system of claim 6, wherein the system is further configured to: and if the feedback of the advertiser server fails the comparison verification of the IDFA character string of the specific mobile terminal, finishing the counting.
11. An electronic device, comprising:
one or more processors;
a storage device for storing one or more programs,
when executed by the one or more processors, cause the one or more processors to implement the method of any one of claims 1-5.
12. A computer-readable medium, on which a computer program is stored, which, when being executed by a processor, carries out the method according to any one of claims 1-5.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610220847.XA CN107292651B (en) | 2016-04-11 | 2016-04-11 | Method and system for counting effective advertisement activation amount of mobile terminal |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610220847.XA CN107292651B (en) | 2016-04-11 | 2016-04-11 | Method and system for counting effective advertisement activation amount of mobile terminal |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| CN107292651A CN107292651A (en) | 2017-10-24 |
| CN107292651B true CN107292651B (en) | 2021-02-26 |
Family
ID=60092983
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201610220847.XA Active CN107292651B (en) | 2016-04-11 | 2016-04-11 | Method and system for counting effective advertisement activation amount of mobile terminal |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN107292651B (en) |
Families Citing this family (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN110018814A (en) * | 2018-01-10 | 2019-07-16 | 武汉斗鱼网络科技有限公司 | Unique identifier providing method, storage medium, electronic equipment and system |
| CN108966235B (en) * | 2018-06-20 | 2021-07-02 | 融慧金科金融服务外包（北京）有限公司 | Running method of IOS user network identity card RHIDFA |
| CN110875933B (en) * | 2018-08-29 | 2022-05-10 | 阿里巴巴集团控股有限公司 | Information matching confirmation method and device |
| CN109547280A (en) * | 2018-09-17 | 2019-03-29 | 微梦创科网络科技（中国）有限公司 | A kind of monitoring method of data activation, system and device |
| CN109903094B (en) * | 2019-02-20 | 2021-05-25 | 武芮 | Method for activating warehouse monitoring data based on algorithm |
| CN110413698B (en) * | 2019-08-07 | 2020-12-15 | 北京瑞策科技有限公司 | Internet advertisement associated data uplink method and device thereof |
Family Cites Families (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105282254B (en) * | 2015-11-05 | 2018-05-04 | 厦门游力信息科技有限公司 | A kind of method and system identified using distribution channel |
-
2016
- 2016-04-11 CN CN201610220847.XA patent/CN107292651B/en active Active
Also Published As
| Publication number | Publication date |
|---|---|
| CN107292651A (en) | 2017-10-24 |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CN107292651B (en) | Method and system for counting effective advertisement activation amount of mobile terminal | |
| US10754634B1 (en) | Customized application package with context specific token | |
| KR102491500B1 (en) | Systems and methods for processing content item actions based on anti-fraud device identifiers | |
| US10103931B2 (en) | Session-based matching of mutable browser identifiers | |
| WO2016184298A1 (en) | Application promotion method, server, terminal and storage medium | |
| US20140351041A1 (en) | Methods of tracking downloads and usage of software applications | |
| CN107578287B (en) | Frequency control method and device for advertisement putting | |
| WO2017080366A1 (en) | Method and apparatus for recognising camouflage download link | |
| CN111309745B (en) | Virtual resource processing method and device, electronic equipment and storage medium | |
| CN107370780B (en) | Media pushing method, device and system based on Internet | |
| JP2013532340A (en) | Advertising privacy management | |
| US20150310485A1 (en) | Systems and methods for attribution of actions without utilizing persistent client-side storage or cross-process communication | |
| WO2020088073A1 (en) | Method and apparatus for performing blockchain evidence storage on webpage by means of webpage monitoring | |
| JP6626540B2 (en) | Application install conversion and identification | |
| JP2016512356A (en) | Validate ad download | |
| US9594751B1 (en) | Predictive delivery of digital content items to mobile devices to support offline transactions | |
| CN109034867B (en) | Click traffic detection method and device and storage medium | |
| US20240020725A1 (en) | Techniques for managing a digital asset repository | |
| US20170345052A1 (en) | Method and system for identifying anomalous content requests | |
| CN109949064B (en) | Open interface call charging method and device | |
| CN111930786A (en) | Resource acquisition request processing system, method and device | |
| US8990154B2 (en) | Request de-duplication for enterprise service bus | |
| WO2017000929A1 (en) | Client-based media information delivery method and device | |
| WO2015137989A1 (en) | Systems and methods for assigning credit for installs of applications | |
| US9438610B2 (en) | Anti-tampering server |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| GR01 | Patent grant | ||
| GR01 | Patent grant |