CN107274222B - Advertisement putting method and device - Google Patents
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- CN107274222B CN107274222B CN201710440185.1A CN201710440185A CN107274222B CN 107274222 B CN107274222 B CN 107274222B CN 201710440185 A CN201710440185 A CN 201710440185A CN 107274222 B CN107274222 B CN 107274222B
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/56—Provisioning of proxy services
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/60—Scheduling or organising the servicing of application requests, e.g. requests for application data transmissions using the analysis and optimisation of the required network resources
- H04L67/63—Routing a service request depending on the request content or context
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Abstract
The embodiment of the invention provides an advertisement putting method and device. The page request without the advertisement injection identification is intercepted, the page loaded with the advertisement is sent to the user terminal, the page request is released when the next page request is carried out, and the content returned by the website server is sent to the user terminal, so that the user terminal displays the page content on the page loaded with the advertisement, and the loading of the page advertisement is realized. The invention does not need to carry out complicated message disassembly and assembly operations, only needs to configure the page loaded with the advertisement, and the network access server can automatically return the configured page when intercepting the page request.
Description
Technical Field
The invention relates to a wireless network access technology, in particular to an advertisement putting method and device.
Background
With the popularization of mobile internet and user terminals (e.g., mobile phones), the demand for accessing the internet using user terminals is increasing. When a user terminal accesses the internet through a wireless access server, a large amount of traffic resources are generated, and how to reasonably utilize the traffic resources for advertisement injection becomes a concern of wireless access service providers. In the prior art, a WEB page returned to a user terminal by a WEB Access Server (NAS for short) is intercepted, and an advertisement page is forcibly injected by message disassembly and then returned to the user terminal for display. However, the current implementation scheme needs a large amount of message disassembly and assembly operations, which puts high demands on the CPU and performance of the network access server, and occupies a large amount of processing resources of the network access server, which affects the device performance of the network access server.
Disclosure of Invention
In order to overcome the above-mentioned deficiencies in the prior art, the technical problem to be solved by the present invention is to provide an advertisement delivery method, an advertisement delivery device, a network access server and a readable storage medium, which can release the resources of the network access server and improve the device performance of the network access server.
A first object of the present invention is to provide an advertisement delivery method applied to a network access server for establishing a communication connection between a user terminal and a website server, the method comprising:
receiving a first page request sent by a user terminal;
detecting whether the first page request contains an advertisement injection identifier or not;
when the first page request does not comprise an advertisement injection identifier, intercepting the first page request, and returning a page loaded with an advertisement to the user terminal;
receiving a second page request sent by the user terminal, wherein the second page request comprises the request content of the first page request and an advertisement injection identifier;
and accessing the website server according to the second page request, acquiring corresponding page content from the website server, and sending the page content to the user terminal so that the user terminal displays the page content on the page loaded with the advertisement.
A second object of the present invention is to provide an advertisement delivery apparatus applied to a network access server for establishing a communication connection between a user terminal and a web server, the apparatus comprising:
the receiving module is used for receiving a first page request sent by a user terminal;
the detection module is used for detecting whether the first page request contains an advertisement injection identifier or not;
a sending module, configured to intercept the first page request and return the page loaded with the advertisement to the user terminal when the first page request does not include the advertisement injection identifier;
the receiving module is further configured to receive a second page request sent by the user terminal, where the second page request includes a request content of the first page request and an advertisement injection identifier;
and the acquisition module is used for accessing the website server according to the second page request, acquiring corresponding page content from the website server, and sending the page content to the user terminal so that the user terminal displays the page content on the page loaded with the advertisement.
A third object of the present invention is to provide a network access server for establishing a communication connection between a user terminal and a web server, the network access server comprising:
a memory;
a processor;
and
an advertisement delivery device installed in the memory and including one or more software functional modules executed by the processor, the advertisement delivery device comprising:
the receiving module is used for receiving a first page request sent by a user terminal;
the detection module is used for detecting whether the first page request contains an advertisement injection identifier or not;
a sending module, configured to intercept the first page request and return the page loaded with the advertisement to the user terminal when the first page request does not include the advertisement injection identifier;
the receiving module is further configured to receive a second page request sent by the user terminal, where the second page request includes a request content of the first page request and an advertisement injection identifier;
and the acquisition module is used for accessing the website server according to the second page request, acquiring corresponding page content from the website server, and sending the page content to the user terminal so that the user terminal displays the page content on the page loaded with the advertisement.
A fourth objective of the present invention is to provide a readable storage medium, where the readable storage medium includes a computer program, and the computer program controls, when running, a network access server where the readable storage medium is located to execute the advertisement delivery method provided in the embodiment of the present invention.
Compared with the prior art, the invention has the following beneficial effects:
the invention provides an advertisement putting method, an advertisement putting device, a network access server and a readable storage medium. The page request without the advertisement injection identification is intercepted, the page loaded with the advertisement is sent to the user terminal, the page request is released when the next page request is carried out, and the content returned by the website server is sent to the user terminal, so that the user terminal displays the page content on the page loaded with the advertisement, and the loading of the page advertisement is realized. The invention does not need to carry out complicated message disassembly and assembly operations, only needs to configure the page loaded with the advertisement, and the network access server can automatically return the configured page when intercepting the page request.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the drawings needed to be used in the embodiments will be briefly described below, it should be understood that the following drawings only illustrate some embodiments of the present invention and therefore should not be considered as limiting the scope, and for those skilled in the art, other related drawings can be obtained according to the drawings without inventive efforts.
Fig. 1 is a block diagram of an advertisement delivery system according to a preferred embodiment of the present invention.
Fig. 2 is a block diagram of the network access server shown in fig. 1 according to the preferred embodiment of the present invention.
Fig. 3 is a flowchart illustrating steps of an advertisement delivery method according to a first embodiment of the present invention.
Fig. 4 is a functional block diagram of an advertisement delivery device according to a second embodiment of the present invention.
Fig. 5 is another functional block diagram of an advertisement delivery apparatus according to a second embodiment of the present invention.
Icon: 10-an advertisement delivery system; 100-a network access server; 110-a memory; 120-a processor; 130-a network module; 200-a user terminal; 300-a web server; 400-an advertisement delivery device; 410-a receiving module; 420-a detection module; 430-a sending module; 440-an acquisition module; 450-configuration module; 460 — update module.
Detailed Description
In order to make the objects, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are some, but not all, embodiments of the present invention. The components of embodiments of the present invention generally described and illustrated in the figures herein may be arranged and designed in a wide variety of different configurations.
Thus, the following detailed description of the embodiments of the present invention, presented in the figures, is not intended to limit the scope of the invention, as claimed, but is merely representative of selected embodiments of the invention. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
It should be noted that: like reference numbers and letters refer to like items in the following figures, and thus, once an item is defined in one figure, it need not be further defined and explained in subsequent figures.
In the description of the present invention, it should be noted that the terms "first", "second", "third", and the like are used only for distinguishing the description, and are not intended to indicate or imply relative importance.
Referring to fig. 1, fig. 1 is a block diagram illustrating an advertisement delivery system 10 according to a preferred embodiment of the present invention. The advertisement delivery system 10 includes a network access server 100, a website server 300, and a user terminal 200, which are communicatively connected to each other.
In this embodiment, the Network access Server 100(NAS) is an access device for the user terminal 200 to perform remote access, and can complete remote access, implement a dial-up virtual private Network (VPDN), construct an Intranet inside an enterprise, and other Network applications. The network access server 100(NAS) serves as a client of the web server 300, and provides a user terminal 200 of a remote user with network access and a service for interacting with the web server 300.
The network access server 100 adopts an embedded access device, which mainly comprises an embedded processor, related supporting hardware and an embedded software system, and is an independently operable device integrating software and hardware, and may be, but is not limited to, a router, a switch, a wireless access point, and the like.
In this embodiment, the user terminal 200 may be, but is not limited to, a smart phone, a Personal Computer (PC), a tablet PC, a Personal Digital Assistant (PDA), a Mobile Internet Device (MID), and the like.
Referring to fig. 2, fig. 2 is a block diagram of the network access server 100 shown in fig. 1 according to a preferred embodiment of the present invention. The network access server 100 includes a memory 110, an advertisement delivery device 400, a processor 120, and a network module 130.
The memory 110, the processor 120 and the network module 130 are electrically connected to each other directly or indirectly to realize data transmission or interaction. For example, the components may be electrically connected to each other via one or more communication buses or signal lines. The memory 110 stores an advertisement delivery device 400, the advertisement delivery device 400 includes at least one software functional module which can be stored in the memory 110 in a form of software or firmware (firmware), and the processor 120 executes various functional applications and data processing by running software programs and modules stored in the memory 110.
The Memory 110 may be, but is not limited to, a Random Access Memory (RAM), a Read Only Memory (ROM), a Programmable Read-Only Memory (PROM), an Erasable Read-Only Memory (EPROM), an electrically Erasable Read-Only Memory (EEPROM), and the like. The memory 110 is used for storing a program, and the processor 120 executes the program after receiving an execution instruction. Further, the software programs and modules within the memory 110 may also include an operating system, which may include various software components and/or drivers for managing system tasks (e.g., memory management, storage device control, power management, etc.), and may communicate with various hardware or software components to provide an operating environment for other software components.
The processor 120 may be an integrated circuit chip having signal processing capabilities. The Processor 120 may be a general-purpose Processor including a Central Processing Unit (CPU), a Network Processor (NP), and the like. The various methods, steps and logic blocks disclosed in the embodiments of the present invention may be implemented or performed. A general purpose processor may be a microprocessor or the processor may be any conventional processor or the like.
The network module 130 is used for establishing communication connection between the network access server 100 and the user terminal 200 and the website server 300 through a network, so as to implement transceiving operation of network signals and data. The network signal may include a wireless signal, a radio frequency signal, and the like.
It is to be understood that the architecture depicted in fig. 2 is merely illustrative and that network access server 100 may include more or fewer components than shown in fig. 2 or may have a different configuration than shown in fig. 2. The components shown in fig. 2 may be implemented in hardware, software, or a combination thereof.
An embodiment of the present invention also provides a readable storage medium, which includes a computer program. The computer program controls the network access server 100 where the readable storage medium is located to execute the following advertisement delivery method.
First embodiment
Referring to fig. 3, fig. 3 is a flowchart illustrating steps of an advertisement delivery method according to a first embodiment of the present invention. The method is applied to the network access server 100 which is in communication connection with the user terminal 200 and the website server 300. The following describes the steps of the advertisement delivery method.
Step S110, receives a first page request sent by the user terminal 200.
In this embodiment, the user terminal 200 establishes a communication connection with the network access server 100, and the network access server 100 receives a first page request sent by the user terminal 200, where the first page request may be an http request, the http request is request information from a client to a server, and the http request includes: the request method for the resource, the identifier of the resource and the protocol used in the message head line.
Step S120, detecting whether the first page request includes an advertisement injection identifier.
The network access server 100 detects the received first page request, and performs different steps according to different detection results, specifically, step S130 is performed when no advertisement injection identifier is detected, and step S160 is performed when an advertisement injection identifier is detected.
Step S130, when the first page request does not include the advertisement injection identifier, intercepting the first page request, and sending a page loaded with an advertisement to the user terminal 200.
In this embodiment, the page loaded with the advertisement may be an HTML page loaded with the advertisement, where the HTML page includes an iframe tag.
Optionally, in this embodiment, the web access server 100 stores a page template loaded with an advertisement, where the page template loaded with the advertisement includes an iframe tag, and when the first page request does not include an advertisement injection identifier, the web access server 100 intercepts the first page request, and configures the advertisement injection identifier and the intercepted first page request into the iframe tag of the preset HTML page template loaded with the advertisement, so as to obtain the HTML page loaded with the advertisement.
Specifically, the < iframe > </iframe > tag designation may be as follows:
by adding the advertisement injection identifier to the iframe tag, when the user terminal 200 initiates a page request again based on the iframe tag, the network access server 100 will not intercept and inject the advertisement any more.
Step S140, receiving a second page request sent by the user terminal 200.
The second page request is initiated by the iframe tag sent to the HTML page in the user terminal 200, and the second page request initiated by the iframe tag includes the request content of the first page request and the advertisement injection identifier because the iframe tag has already specified the first page request and the advertisement injection identifier.
Step S150, accessing the website server 300 according to the second page request, obtaining the corresponding page content from the website server 300, and sending the page content to the user terminal 200, so that the user terminal 200 displays the page content on the page loaded with the advertisement.
In this embodiment, the network access server 100 receives a second page request initiated by the iframe tag, detects an advertisement injection identifier in the second page request, and releases the second page request after detecting the advertisement injection identifier.
The network access server 100 accesses the website server 300 through a second page request, acquires the page content corresponding to the second page request from the website server 300, and sends the page content to the user terminal 200, where since the second page request initiated by the iframe tag includes the content of the first page request, the acquired page content corresponding to the second page request is actually the web content corresponding to the first page request. The user terminal 200 displays the page content on the page loaded with the advertisement to complete advertisement injection of the page.
Step S160, when the first page request includes the advertisement injection identifier, passing the first page request, accessing the website server 300 according to the first page request, and acquiring the page content corresponding to the first page request from the website server 300, so that the user terminal 200 displays the page content corresponding to the first page request, where the page content corresponding to the first page request includes the advertisement content.
In this embodiment, the advertisement delivery method may further include: updating the advertisements in the HTML page template loaded with the advertisements, wherein the HTML page template comprises embedded advertisement content or advertisement link addresses;
optionally, the updating of the advertisement in the HTML page template loaded with the advertisement may be implemented by updating the advertisement content or the advertisement link address in the HTML page template.
Second embodiment
Referring to fig. 4, fig. 4 is a functional block diagram of an advertisement delivery device 400 according to a preferred embodiment of the present invention. The advertisement delivery apparatus 400 is applied to the network access server 100, and the advertisement delivery apparatus 400 includes: a receiving module 410, a detecting module 420, a sending module 430, and an obtaining module 440.
The receiving module 410 is configured to receive a first page request sent by the user terminal 200.
In the present embodiment, the receiving module 410 is configured to execute step S110 in fig. 2, and the detailed description about the receiving module 410 may refer to the description of step S110.
A detecting module 420, configured to detect whether the first page request includes an advertisement injection identifier.
In the present embodiment, the detection module 420 is configured to perform step S120 in fig. 2, and the detailed description about the detection module 420 may refer to the description of step S120.
A sending module 430, configured to intercept the first page request when the first page request does not include the advertisement injection identifier, and return a page loaded with an advertisement to the user terminal 200.
In the present embodiment, the sending module 430 is configured to execute step S130 in fig. 2, and the detailed description about the sending module 430 may refer to the description of step S130.
In this embodiment, the receiving module 410 is further configured to receive a second page request sent by the user terminal 200, where the second page request includes a request content of the first page request and an advertisement injection identifier.
Optionally, the manner of receiving, by the receiving module 410, the second page request sent by the user terminal 200 includes:
receiving a second page request initiated by the iframe label;
and detecting the advertisement injection identification in the second page request, and releasing the second page request after the advertisement injection identification is detected.
The receiving module 410 is further configured to perform step S140 in fig. 2, and the detailed description about the receiving module 410 may refer to the description of step S140.
The obtaining module 440 is configured to access the website server 300 according to the second page request, obtain corresponding page content from the website server 300, and send the page content to the user terminal 200, so that the user terminal 200 displays the page content on the page loaded with the advertisement.
The obtaining module 440 is configured to execute step S150 in fig. 2, and the detailed description about the obtaining module 440 may refer to the description of step S150.
In this embodiment, the sending module 430 is further configured to, when the first page request includes an advertisement injection identifier, pass the first page request, access the website server 300 according to the first page request, and obtain corresponding page content from the website server 300, so that the user terminal 200 displays the page content, where the page content includes advertisement content.
Optionally, when the first page request does not include the advertisement injection identifier, the sending module 430 intercepts the first page request, and a manner of sending a page loaded with an advertisement to the user terminal 200 includes:
and when the first page request does not include the advertisement injection identifier, sending an HTML page loaded with an advertisement to the user terminal 200, wherein the HTML page includes an iframe tag.
Referring to fig. 5, in this embodiment, the advertisement delivery apparatus 400 may further include a configuration module 450, where the configuration module 450 is configured to configure a first page request of advertisement injection identification and interception to a preset iframe tag of an HTML page template loaded with an advertisement, so as to obtain an HTML page loaded with an advertisement.
In this embodiment, the advertisement delivery apparatus 400 may further include an updating module 460, where the updating module 460 is configured to update the advertisement in the HTML page template loaded with the advertisement, where the HTML page template includes embedded advertisement content or an advertisement link address;
the method for updating the advertisements in the HTML page template loaded with the advertisements comprises the following steps:
and updating the advertisement content or the advertisement link address in the HTML page template.
In summary, the present invention provides an advertisement delivery method, an advertisement delivery device, a network access server and a readable storage medium. The page request without the advertisement injection identification is intercepted, the page loaded with the advertisement is sent to the user terminal, the page request is released when the next page request is carried out, and the content returned by the website server is sent to the user terminal, so that the user terminal displays the page content on the page loaded with the advertisement, and the loading of the page advertisement is realized. The invention does not need to carry out complicated message disassembly and assembly operations, only needs to configure the page loaded with the advertisement, and the network access server can automatically return the configured page when intercepting the page request. Meanwhile, advertisements in the page can be flexibly replaced only by changing the advertisement content or the advertisement link address, and the requirement on the capability of professional developers is reduced. Advertisement updating is also simpler and more convenient.
The above description is only a preferred embodiment of the present invention and is not intended to limit the present invention, and various modifications and changes may be made by those skilled in the art. Any modification, equivalent replacement, or improvement made within the spirit and principle of the present invention should be included in the protection scope of the present invention.
Claims (8)
1. An advertisement delivery method is applied to a network access server, and the network access server is used for establishing communication connection between a user terminal and a website server, and is characterized by comprising the following steps:
receiving a first page request sent by a user terminal;
detecting whether the first page request contains an advertisement injection identifier or not;
when the first page request does not comprise an advertisement injection identifier, intercepting the first page request, and returning a page loaded with an advertisement to the user terminal;
receiving a second page request sent by the user terminal, wherein the second page request comprises the request content of the first page request and an advertisement injection identifier;
accessing the website server according to the second page request, acquiring corresponding page content from the website server, and sending the page content to the user terminal so that the user terminal displays the page content on the page loaded with the advertisement;
when the first page request does not include an advertisement injection identifier, intercepting the first page request, and returning the page loaded with the advertisement to the user terminal comprises the following steps: when the first page request does not comprise an advertisement injection identifier, sending an HTML page loaded with an advertisement to the user terminal, wherein the HTML page comprises an iframe tag;
the method further comprises the following steps: configuring the advertisement injection identification and the intercepted first page request into a preset iframe label of an HTML page template loaded with the advertisement to obtain an HTML page loaded with the advertisement;
the HTML page is loaded with the advertisement, namely the advertisement content or the advertisement link is loaded.
2. The method of claim 1, wherein after the step of detecting whether an ad injection identification is included in the first page request, the method further comprises:
and when the first page request comprises an advertisement injection identifier, accessing the website server according to the first page request, and acquiring corresponding page content from the website server so that the user terminal displays the page content corresponding to the first page request, wherein the page content corresponding to the first page request comprises advertisement content.
3. The method of claim 1, wherein the step of receiving the second page request transmitted by the user terminal comprises:
receiving a second page request initiated by the iframe label;
and detecting the advertisement injection identification in the second page request, and releasing the second page request after the advertisement injection identification is detected.
4. The method of claim 1, wherein the method further comprises:
and updating the advertisement in the HTML page template loaded with the advertisement, and updating the advertisement content or the advertisement link address in the HTML page template, wherein the HTML page template comprises the embedded advertisement content or the advertisement link address.
5. An advertisement delivery apparatus applied to a network access server for establishing a communication connection between a user terminal and a website server, the apparatus comprising:
the receiving module is used for receiving a first page request sent by a user terminal;
the detection module is used for detecting whether the first page request contains an advertisement injection identifier or not;
the sending module is used for intercepting the first page request and returning a page loaded with advertisements to the user terminal when the first page request does not include an advertisement injection identifier;
the receiving module is further configured to receive a second page request sent by the user terminal, where the second page request includes a request content of the first page request and an advertisement injection identifier;
the acquisition module is used for accessing the website server according to the second page request, acquiring corresponding page content from the website server, and sending the page content to the user terminal so that the user terminal can display the page content on the page loaded with the advertisement;
wherein, when the first page request does not include the advertisement injection identifier, the sending module intercepts the first page request, and the manner of sending a page loaded with an advertisement to the user terminal includes: when the first page request does not comprise an advertisement injection identifier, sending an HTML page loaded with an advertisement to the user terminal, wherein the HTML page comprises an iframe tag;
the device also comprises a configuration module, a first page request module and a second page request module, wherein the configuration module is used for configuring the advertisement injection identification and the intercepted first page request to a preset iframe label of the HTML page template loaded with the advertisement so as to obtain the HTML page loaded with the advertisement;
the HTML page is loaded with the advertisement, namely the advertisement content or the advertisement link is loaded.
6. The apparatus of claim 5, wherein:
the sending module is further configured to, when the first page request includes an advertisement injection identifier, access the website server according to the first page request, and obtain corresponding page content from the website server, so that the user terminal displays the page content corresponding to the first page request, where the page content corresponding to the first page request includes advertisement content.
7. The apparatus of claim 5, wherein the receiving module receives the second page request from the user terminal by:
receiving a second page request initiated by the iframe label;
and detecting the advertisement injection identification in the second page request, and releasing the second page request after the advertisement injection identification is detected.
8. The apparatus of claim 5, wherein the apparatus further comprises:
and the updating module is used for updating the advertisements in the HTML page template loaded with the advertisements and updating the advertisement contents or the advertisement link addresses in the HTML page template, wherein the HTML page template comprises the embedded advertisement contents or the advertisement link addresses.
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| CN107846453A (en) * | 2017-10-25 | 2018-03-27 | 迈普通信技术股份有限公司 | Data processing method and device |
| CN109389419B (en) * | 2018-08-20 | 2023-10-17 | 中国平安人寿保险股份有限公司 | Advertisement resource preloading method and device, computer equipment and storage medium |
| CN108966164B (en) * | 2018-08-22 | 2021-11-16 | 迈普通信技术股份有限公司 | Advertisement pushing method, security gateway and terminal |
| CN115271775A (en) * | 2021-04-30 | 2022-11-01 | 华为技术有限公司 | Advertisement display method and related equipment |
| CN113239304B (en) * | 2021-04-30 | 2023-03-28 | 西安交通大学 | Advertisement processing method |
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