CN107274214A - A kind of historical cultural city and digital media advertisement associated methods and system - Google Patents
A kind of historical cultural city and digital media advertisement associated methods and system Download PDFInfo
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Abstract
A kind of historical cultural city and digital media advertisement associated methods, comprise the following steps：S1, the geographical location information for obtaining historical cultural city；S2, the geographical location information for obtaining structures in historical cultural city's regional extent, the structures include：Old City Wall, the site of an ancient city, palace, palace ruins, administration of government office in feudal China, bell tower, altar mausoleum, memorial building, religious architecture, mausoleum, guild hall, ancient houses；S3, the three-dimensional model information for obtaining structures in historical cultural city's regional extent；S4, the friendship network for obtaining user；S5, the personal preference information by Collaborative Recommendation algorithm acquisition user；S6, the routing information by acquisition for mobile terminal user；S7, generate by the routing information of user user and can be played with historical cultural city temporal information；S8, the geographical location information according to historical cultural city and user's current geographic position information generate the first navigation route information.
Description
Technical field
The present invention relates to Digital object identifier field, more particularly to a kind of historical cultural city and digital media advertisement knot
Close method and system.
Background technology
China's history of 5,000 years has been pregnant with some because deep cultural deposits are blue or green with occurring historical event
The city that history is left behind a good reputation.These cities, what is had is once imperial court capital；What is had is once political, economic important city at that time；What is had is once weight
The spot of big historical events；What is had is famous because possessing the historical relic traces of preciousness；Have then because produce fineness technique
Product and be world-famous for.Their retention, is that people's review Chinese history of today opens a window.
2 months nineteen eighty-twos, in order to protect those to be once ancient times politics, economy, cultural center or modern age revolutionary moves and again
The important city of big historical events spot and its cultural relics and historic sites damage, the concept of " historical cultural city " are formally carried
Go out.According to《People's Republic of China's Law For the Preservation of Antiques》, " historical cultural city " refers to that preserving historical relic especially enriches, with great
Historical cultural environment and revolution meaning city ".In terms of administrative division, historical cultural city is not necessarily " city ", it is also possible to
It is " county " or " area ".
By August in 2014 17 days, State Council was by 125 cities；Chinese Historic City is classified as, and to these cities
The cultural relics in city are laid special stress on protecting.
Still lack a kind of technology for being combined historical cultural city with digital media advertisement in the prior art.
The content of the invention
In view of this, the present invention proposes a kind of historical cultural city and digital media advertisement associated methods and system.
A kind of historical cultural city and digital media advertisement associated methods, comprise the following steps：
S1, the geographical location information for obtaining historical cultural city；
S2, the geographical location information for obtaining structures in historical cultural city's regional extent, the structures include：Ancient city
Wall, the site of an ancient city, palace, palace ruins, administration of government office in feudal China, bell tower, altar mausoleum, memorial building, religious architecture, mausoleum, guild hall, Gu Min
Occupy；
S3, the three-dimensional model information for obtaining structures in historical cultural city's regional extent；
S4, the friendship network for obtaining user；
S5, the personal preference information by Collaborative Recommendation algorithm acquisition user；
S6, the routing information by acquisition for mobile terminal user；
S7, generate by the routing information of user user and can be played with historical cultural city temporal information；
S8, the geographical location information according to historical cultural city and user's current geographic position information generation first are navigated
Routing information；
S9, according to the first navigation route information generation first expend the time；It can be played according to user with historical cultural city
Temporal information obtains user with the first consuming time difference and played temporal information；
S10, temporal information of being played according to user, in historical cultural city's regional extent structures geographical location information life
Into a plurality of route information of playing, and be sent to user correspondence mobile terminal be shown；
S11, the route information of playing for obtaining user's selection, navigation of playing is determined according to the route information of playing that user selects
Route and the structures information played；
S12, according to the corresponding three-dimensional model information of structures acquisition of information played, by the structures information played and
The corresponding three-dimensional model information of structures information played is sent to central server；
The corresponding history of structures that S13, central server are played according to the structures acquisition of information played, background introduction
Information；Extracted according to the corresponding history of the structures played, background introduction information from database and introduce Multi-media Material information；
S14, the digital media advertisement type for selecting to deliver according to the personal preference information of the user obtained in step S5；Root
The digital media advertisement type delivered according to selection extracts advertisement multimedia material information from database；
Advertisement multimedia material information merge being pushed away by S15, central server with introducing Multi-media Material information
Deliver letters breath；The geographical location information for setting up the structures that each in pushed information is played and the corresponding pass of the pushed information responded
System；
S16, the navigation way that will play are pushed on the corresponding mobile terminal of user, and the geographical position of user in real
Information；
S17, the structures that the geographical location information of user is sent to central server and played geographical location information
Matched, when the match is successful, according to the geographical location information for the structures played and the corresponding pass of the pushed information responded
Corresponding pushed information is pushed on the mobile terminal of user by system.
In historical cultural city of the present invention and digital media advertisement associated methods,
When user is many people, correspondingly, the step S11 includes：
The route information of playing of different user selection is obtained, navigation of playing is determined according to the route information of playing that user selects
Route and the structures information played；
Correspondingly, the step S17 also includes, and it is corresponding that the real-time position information of each user is sent into each user
On mobile terminal.
In historical cultural city of the present invention and digital media advertisement associated methods,
The step S17 also includes：
Access interface is applied in pushed information or configuration；
Goods links information is configured in application access interface；
Obtain click information of the user for application access interface；Obtained according to the click information of user from third-party platform
Take commodity or information on services；
By applying, access interface will obtain commodity from third-party platform or information on services carries out format conversion generation and hanged
Floating animation information；
Suspension animation information is included on the corresponding mobile terminal of user.
The present invention also provides a kind of historical cultural city and digital media advertisement combination system, including such as lower unit：
Urban geographic information acquiring unit, the geographical location information for obtaining historical cultural city；
Structures geography information acquiring unit, the geographical position for obtaining structures in historical cultural city's regional extent
Information, the structures include：Old City Wall, the site of an ancient city, palace, palace ruins, administration of government office in feudal China, bell tower, altar mausoleum, memorial building,
Religious architecture, mausoleum, guild hall, ancient houses；
Three-dimensional model information acquiring unit, the threedimensional model for obtaining structures in historical cultural city's regional extent is believed
Breath；
Cyberrelationship acquiring unit, the friendship network for obtaining user；
Preference information acquiring unit, the personal preference information for obtaining user by Collaborative Recommendation algorithm；
Travel information acquiring unit, for the routing information by acquisition for mobile terminal user；
First is played information generating unit, and history culture name can be used by generating user for the routing information by user
City is played temporal information；
First path generation unit, for the geographical location information according to historical cultural city and user's current geographic position
Confidence breath the first navigation route information of generation；
Second plays information generating unit, for expending the time according to the first navigation route information generation first；According to
The family temporal information that can be played with historical cultural city obtains user with the first consuming time difference and played temporal information；
Alternative path display unit, for according to user play temporal information, construct in historical cultural city's regional extent
The geographical location information of thing generates a plurality of route information of playing, and is sent to user's correspondence mobile terminal and is shown；
Path determining unit, the route information of playing for obtaining user's selection, the route letter of playing selected according to user
Breath determines play navigation way and the structures information played；
Information transmitting unit, for according to the corresponding three-dimensional model information of structures acquisition of information played, by what is played
Structures information and the corresponding three-dimensional model information of structures information played are sent to central server；
First story extraction unit, for by central server according to constructing that the structures acquisition of information played is played
The corresponding history of thing, background introduction information；Carried according to the corresponding history of the structures played, background introduction information from database
Take and introduce Multi-media Material information；
First story extraction unit, for being selected according to the personal preference information of the user obtained in preference information acquiring unit
Select the digital media advertisement type of dispensing；The many matchmakers of advertisement are extracted from database according to the digital media advertisement type that selection is delivered
Voxel material information；
Corresponding relation sets up unit, for by the way that central server is by advertisement multimedia material information and introduces multimedia element
Material information merge obtaining pushed information；Set up geographical location information and the response for the structures that each in pushed information is played
Pushed information corresponding relation；
Location information acquiring unit, the corresponding mobile terminal of user is pushed to for the navigation way that will play, and in real time
Obtain the geographical location information of user；
Pushed information transmitting element, for the geographical location information of user to be sent into central server and constructing for playing
The geographical location information of thing is matched, when the match is successful, according to the geographical location information for the structures played and response
Corresponding pushed information is pushed on the mobile terminal of user by the corresponding relation of pushed information.
The present invention also provides a kind of historical cultural city and digital media advertisement combination system,
When user is many people, correspondingly, the path determining unit includes：
The route information of playing of different user selection is obtained, navigation of playing is determined according to the route information of playing that user selects
Route and the structures information played；
Correspondingly, the pushed information transmitting element also includes, and the real-time position information of each user is sent into each
On the corresponding mobile terminal of user.
The present invention also provides a kind of historical cultural city and digital media advertisement combination system,
The pushed information transmitting element also includes：
Access interface is applied in pushed information or configuration；
Goods links information is configured in application access interface；
Obtain click information of the user for application access interface；Obtained according to the click information of user from third-party platform
Take commodity or information on services；
By applying, access interface will obtain commodity from third-party platform or information on services carries out format conversion generation and hanged
Floating animation information；
Suspension animation information is included on the corresponding mobile terminal of user.
Implement historical cultural city and digital media advertisement associated methods and system and prior art phase that the present invention is provided
Than having the advantage that：It can realize that the plan progress of playing of the stroke according to user, preference information to user becomes more meticulous pipe
Reason, and can targetedly carry out digital media advertisement combination.
Brief description of the drawings
Fig. 1 is historical cultural city and digital media advertisement combination system architecture diagram in the embodiment of the present invention.
Embodiment
The embodiment of the present invention provides a kind of historical cultural city and digital media advertisement associated methods, comprises the following steps：
S1, the geographical location information for obtaining historical cultural city；
S2, the geographical location information for obtaining structures in historical cultural city's regional extent, the structures include：Ancient city
Wall, the site of an ancient city, palace, palace ruins, administration of government office in feudal China, bell tower, altar mausoleum, memorial building, religious architecture, mausoleum, guild hall, Gu Min
Occupy；
S3, the three-dimensional model information for obtaining structures in historical cultural city's regional extent；
S4, the friendship network for obtaining user；
S5, the personal preference information by Collaborative Recommendation algorithm acquisition user；
S6, the routing information by acquisition for mobile terminal user；
S7, generate by the routing information of user user and can be played with historical cultural city temporal information；
S8, the geographical location information according to historical cultural city and user's current geographic position information generation first are navigated
Routing information；
S9, according to the first navigation route information generation first expend the time；It can be played according to user with historical cultural city
Temporal information obtains user with the first consuming time difference and played temporal information；
S10, temporal information of being played according to user, in historical cultural city's regional extent structures geographical location information life
Into a plurality of route information of playing, and be sent to user correspondence mobile terminal be shown；
S11, the route information of playing for obtaining user's selection, navigation of playing is determined according to the route information of playing that user selects
Route and the structures information played；
S12, according to the corresponding three-dimensional model information of structures acquisition of information played, by the structures information played and
The corresponding three-dimensional model information of structures information played is sent to central server；
The corresponding history of structures that S13, central server are played according to the structures acquisition of information played, background introduction
Information；Extracted according to the corresponding history of the structures played, background introduction information from database and introduce Multi-media Material information；
S14, the digital media advertisement type for selecting to deliver according to the personal preference information of the user obtained in step S5；Root
The digital media advertisement type delivered according to selection extracts advertisement multimedia material information from database；
Advertisement multimedia material information merge being pushed away by S15, central server with introducing Multi-media Material information
Deliver letters breath；The geographical location information for setting up the structures that each in pushed information is played and the corresponding pass of the pushed information responded
System；
S16, the navigation way that will play are pushed on the corresponding mobile terminal of user, and the geographical position of user in real
Information；
S17, the structures that the geographical location information of user is sent to central server and played geographical location information
Matched, when the match is successful, according to the geographical location information for the structures played and the corresponding pass of the pushed information responded
Corresponding pushed information is pushed on the mobile terminal of user by system.
In historical cultural city of the present invention and digital media advertisement associated methods,
When user is many people, correspondingly, the step S11 includes：
The route information of playing of different user selection is obtained, navigation of playing is determined according to the route information of playing that user selects
Route and the structures information played；
Correspondingly, the step S17 also includes, and it is corresponding that the real-time position information of each user is sent into each user
On mobile terminal.
In historical cultural city of the present invention and digital media advertisement associated methods,
The step S17 also includes：
Access interface is applied in pushed information or configuration；
Goods links information is configured in application access interface；
Obtain click information of the user for application access interface；Obtained according to the click information of user from third-party platform
Take commodity or information on services；
By applying, access interface will obtain commodity from third-party platform or information on services carries out format conversion generation and hanged
Floating animation information；
Suspension animation information is included on the corresponding mobile terminal of user.
As shown in figure 1, the present invention also provides a kind of historical cultural city and digital media advertisement combination system, including it is as follows
Unit：
Urban geographic information acquiring unit, the geographical location information for obtaining historical cultural city；
Structures geography information acquiring unit, the geographical position for obtaining structures in historical cultural city's regional extent
Information, the structures include：Old City Wall, the site of an ancient city, palace, palace ruins, administration of government office in feudal China, bell tower, altar mausoleum, memorial building,
Religious architecture, mausoleum, guild hall, ancient houses；
Three-dimensional model information acquiring unit, the threedimensional model for obtaining structures in historical cultural city's regional extent is believed
Breath；
Cyberrelationship acquiring unit, the friendship network for obtaining user；
Preference information acquiring unit, the personal preference information for obtaining user by Collaborative Recommendation algorithm；
Travel information acquiring unit, for the routing information by acquisition for mobile terminal user；
First is played information generating unit, and history culture name can be used by generating user for the routing information by user
City is played temporal information；
First path generation unit, for the geographical location information according to historical cultural city and user's current geographic position
Confidence breath the first navigation route information of generation；
Second plays information generating unit, for expending the time according to the first navigation route information generation first；According to
The family temporal information that can be played with historical cultural city obtains user with the first consuming time difference and played temporal information；
Alternative path display unit, for according to user play temporal information, construct in historical cultural city's regional extent
The geographical location information of thing generates a plurality of route information of playing, and is sent to user's correspondence mobile terminal and is shown；
Path determining unit, the route information of playing for obtaining user's selection, the route letter of playing selected according to user
Breath determines play navigation way and the structures information played；
Information transmitting unit, for according to the corresponding three-dimensional model information of structures acquisition of information played, by what is played
Structures information and the corresponding three-dimensional model information of structures information played are sent to central server；
First story extraction unit, for by central server according to constructing that the structures acquisition of information played is played
The corresponding history of thing, background introduction information；Carried according to the corresponding history of the structures played, background introduction information from database
Take and introduce Multi-media Material information；
First story extraction unit, for being selected according to the personal preference information of the user obtained in preference information acquiring unit
Select the digital media advertisement type of dispensing；The many matchmakers of advertisement are extracted from database according to the digital media advertisement type that selection is delivered
Voxel material information；
Corresponding relation sets up unit, for by the way that central server is by advertisement multimedia material information and introduces multimedia element
Material information merge obtaining pushed information；Set up geographical location information and the response for the structures that each in pushed information is played
Pushed information corresponding relation；
Location information acquiring unit, the corresponding mobile terminal of user is pushed to for the navigation way that will play, and in real time
Obtain the geographical location information of user；
Pushed information transmitting element, for the geographical location information of user to be sent into central server and constructing for playing
The geographical location information of thing is matched, when the match is successful, according to the geographical location information for the structures played and response
Corresponding pushed information is pushed on the mobile terminal of user by the corresponding relation of pushed information.
The present invention also provides a kind of historical cultural city and digital media advertisement combination system,
When user is many people, correspondingly, the path determining unit includes：
The route information of playing of different user selection is obtained, navigation of playing is determined according to the route information of playing that user selects
Route and the structures information played；
Correspondingly, the pushed information transmitting element also includes, and the real-time position information of each user is sent into each
On the corresponding mobile terminal of user.
The present invention also provides a kind of historical cultural city and digital media advertisement combination system,
The pushed information transmitting element also includes：
Access interface is applied in pushed information or configuration；
Goods links information is configured in application access interface；
Obtain click information of the user for application access interface；Obtained according to the click information of user from third-party platform
Take commodity or information on services；
By applying, access interface will obtain commodity from third-party platform or information on services carries out format conversion generation and hanged
Floating animation information；
Suspension animation information is included on the corresponding mobile terminal of user.
Above method embodiment is one-to-one with system embodiment, and therefore, the extension of embodiment of the method is also applicable
In said system embodiment.
Directly it can be held with reference to the step of the method or algorithm that the embodiments described herein is described with hardware, processor
Capable software module, or the two combination are implemented.Software module can be placed in random access memory, internal memory, read-only storage,
Institute is public in electrically programmable ROM, electrically erasable ROM, register, hard disk, moveable magnetic disc, CD-ROM or technical field
In the storage medium for any other forms known.
It is understood that for the person of ordinary skill of the art, can be done with technique according to the invention design
Go out other various corresponding changes and deformation, and all these changes and deformation should all belong to the protection model of the claims in the present invention
Enclose.
Claims (6)
1. a kind of historical cultural city and digital media advertisement associated methods, it is characterised in that comprise the following steps：
S1, the geographical location information for obtaining historical cultural city；
S2, the geographical location information for obtaining structures in historical cultural city's regional extent, the structures include：Old City Wall,
The site of an ancient city, palace, palace ruins, administration of government office in feudal China, bell tower, altar mausoleum, memorial building, religious architecture, mausoleum, guild hall, ancient houses；
S3, the three-dimensional model information for obtaining structures in historical cultural city's regional extent；
S4, the friendship network for obtaining user；
S5, the personal preference information by Collaborative Recommendation algorithm acquisition user；
S6, the routing information by acquisition for mobile terminal user；
S7, generate by the routing information of user user and can be played with historical cultural city temporal information；
S8, the geographical location information according to historical cultural city and user's current geographic position information generate the first guidance path
Information；
S9, according to the first navigation route information generation first expend the time；It can be played the time with historical cultural city according to user
Information obtains user with the first consuming time difference and played temporal information；
S10, temporal information of being played according to user, in historical cultural city's regional extent the geographical location information generation of structures it is many
The route information of playing of bar, and be sent to user correspondence mobile terminal be shown；
S11, the route information of playing for obtaining user's selection, navigation way of playing is determined according to the route information of playing that user selects
And the structures information played；
S12, according to the corresponding three-dimensional model information of structures acquisition of information played, by the structures information played and play
The corresponding three-dimensional model information of structures information be sent to central server；
The corresponding history of structures that S13, central server are played according to the structures acquisition of information played, background introduction letter
Breath；Extracted according to the corresponding history of the structures played, background introduction information from database and introduce Multi-media Material information；
S14, the digital media advertisement type for selecting to deliver according to the personal preference information of the user obtained in step S5；According to choosing
The digital media advertisement type for selecting dispensing extracts advertisement multimedia material information from database；
S15, central server believe advertisement multimedia material information with introducing Multi-media Material information and merge obtaining pushing
Breath；Set up the geographical location information and the corresponding relation of the pushed information of response for the structures that each in pushed information is played；
S16, the navigation way that will play are pushed on the corresponding mobile terminal of user, and the geographical position letter of user in real
Breath；
S17, the geographical location information for the structures that the geographical location information of user is sent into central server and played are carried out
Matching, will according to the corresponding relation of the geographical location information for the structures played and the pushed information of response when the match is successful
Corresponding pushed information is pushed on the mobile terminal of user.
2. historical cultural city as claimed in claim 1 and digital media advertisement associated methods, it is characterised in that
When user is many people, correspondingly, the step S11 includes：
The route information of playing of different user selection is obtained, navigation way of playing is determined according to the route information of playing that user selects
And the structures information played；
Correspondingly, the step S17 also includes, and the real-time position information of each user is sent into the corresponding movement of each user
In terminal.
3. historical cultural city as claimed in claim 2 and digital media advertisement associated methods, it is characterised in that
The step S17 also includes：
Access interface is applied in pushed information or configuration；
Goods links information is configured in application access interface；
Obtain click information of the user for application access interface；Business is obtained from third-party platform according to the click information of user
Product or information on services；
By applying, access interface will obtain commodity from third-party platform or information on services carries out format conversion generation suspension and moved
Draw information；
Suspension animation information is included on the corresponding mobile terminal of user.
4. a kind of historical cultural city and digital media advertisement combination system, it is characterised in that including such as lower unit：
Urban geographic information acquiring unit, the geographical location information for obtaining historical cultural city；
Believe in structures geography information acquiring unit, the geographical position for obtaining structures in historical cultural city's regional extent
Breath, the structures include：Old City Wall, the site of an ancient city, palace, palace ruins, administration of government office in feudal China, bell tower, altar mausoleum, memorial building, ancestor
Teach building, mausoleum, guild hall, ancient houses；
Three-dimensional model information acquiring unit, the three-dimensional model information for obtaining structures in historical cultural city's regional extent；
Cyberrelationship acquiring unit, the friendship network for obtaining user；
Preference information acquiring unit, the personal preference information for obtaining user by Collaborative Recommendation algorithm；
Travel information acquiring unit, for the routing information by acquisition for mobile terminal user；
First is played information generating unit, and historical cultural city travel can be used by generating user for the routing information by user
Play temporal information；
First path generation unit, believes for the geographical location information according to historical cultural city and user's current geographic position
Breath the first navigation route information of generation；
Second plays information generating unit, for expending the time according to the first navigation route information generation first；Can according to user
Temporal information of being played with historical cultural city obtains user with the first consuming time difference and played temporal information；
Alternative path display unit, for being played temporal information, structures in historical cultural city's regional extent according to user
Geographical location information generates a plurality of route information of playing, and is sent to user's correspondence mobile terminal and is shown；
Path determining unit, the route information of playing for obtaining user's selection is true according to the route information of playing that user selects
Surely play navigation way and the structures information played；
Information transmitting unit, for according to the corresponding three-dimensional model information of structures acquisition of information played, by constructing for playing
Thing information and the corresponding three-dimensional model information of structures information played are sent to central server；
First story extraction unit, for the structures pair played by central server according to the structures acquisition of information played
History, the background introduction information answered；Jie is extracted from database according to the corresponding history of the structures played, background introduction information
Continue Multi-media Material information；
First story extraction unit, for being selected to throw according to the personal preference information of the user obtained in preference information acquiring unit
The digital media advertisement type put；The digital media advertisement type delivered according to selection extracts advertisement multimedia element from database
Material information；
Corresponding relation sets up unit, for by the way that central server is by advertisement multimedia material information and introduces Multi-media Material letter
Breath progress, which is merged, obtains pushed information；Set up the geographical location information for the structures that each in pushed information is played and pushing away for response
Deliver letters the corresponding relation of breath；
Location information acquiring unit, is pushed to the corresponding mobile terminal of user, and obtain in real time for the navigation way that will play
The geographical location information of user；
Pushed information transmitting element, for the geographical location information of user to be sent into central server and the structures played
Geographical location information is matched, when the match is successful, according to the geographical location information for the structures played and the push of response
Corresponding pushed information is pushed on the mobile terminal of user by the corresponding relation of information.
5. historical cultural city as claimed in claim 4 and digital media advertisement combination system, it is characterised in that
When user is many people, correspondingly, the path determining unit includes：
The route information of playing of different user selection is obtained, navigation way of playing is determined according to the route information of playing that user selects
And the structures information played；
Correspondingly, the pushed information transmitting element also includes, and the real-time position information of each user is sent into each user
On corresponding mobile terminal.
6. historical cultural city as claimed in claim 5 and digital media advertisement combination system, it is characterised in that
The pushed information transmitting element also includes：
Access interface is applied in pushed information or configuration；
Goods links information is configured in application access interface；
Obtain click information of the user for application access interface；Business is obtained from third-party platform according to the click information of user
Product or information on services；
By applying, access interface will obtain commodity from third-party platform or information on services carries out format conversion generation suspension and moved
Draw information；
Suspension animation information is included on the corresponding mobile terminal of user.
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