CN107122995A - Information-pushing method and information push-delivery apparatus based on electronic invoice - Google Patents
Information-pushing method and information push-delivery apparatus based on electronic invoice Download PDFInfo
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- CN107122995A CN107122995A CN201710279831.0A CN201710279831A CN107122995A CN 107122995 A CN107122995 A CN 107122995A CN 201710279831 A CN201710279831 A CN 201710279831A CN 107122995 A CN107122995 A CN 107122995A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/04—Billing or invoicing
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Abstract
The present invention relates to a kind of information-pushing method and information push-delivery apparatus based on electronic invoice, the information-pushing method comprises the following steps:Obtain the electronic invoice data of user;According to the electronic invoice data, the information pushed to the user is obtained;The information pushed to the user got is pushed to the user.Pass through technical scheme, it can realize that accurately information is pushed based on electronic invoice data, meet the demand for showing pushed information again while electronic invoice is shown to user, not only enrich the bandwagon effect of electronic invoice, and result in income so that from advertisement putting side to media side, to final commercial audience, the demand of each role can be preferably catered to, is conducive to improving the experience of user.
Description
Technical field
The present invention relates to information advancing technique field, and in particular to a kind of information-pushing method and letter based on electronic invoice
Cease pusher.
Background technology
It is more and more using the user of electronic invoice with the continuous implementation of value-added tax electronic invoice.Correspondingly, electricity is passed through
The mode of sub- invoice approach displaying advertisement also can be more and more.
Traditional Internet advertisement serving system mainly includes two kinds of advertisement putting modes:Hard advertisement and soft implantation are wide
Accuse.But regardless of being hard advertisement or soft product placement, in the advertisement that the same advertisement putting side that all users see is delivered
Appearance is all identical, but simultaneously the user of not all likes seeing that this advertisement, or the content of the advertising display are not appropriate for
Active user, the effect do not brought not only brings poor experience to user on the contrary, it is clear that this be not media side and
The desired result in advertisement putting side.
Accurate advertisement system changes the dispensing mode of conventional ads system, accurately implication be exactly by system by
Crowd is screened, and distinguishes different crowds, to show different advertisements for different crowds.Therefore accurate advertisement delivers system
The advertisement to be shown of uniting is entirely to be determined by the attribute of user.Corresponding dispensing content is made up of multiple elements, can be with
Including industry, geographic area, the merchandise classification of purchase, commodity of concern etc..Precisely deliver and exactly determined according to these factors
Ad content.
With the popularization of big data, more Internet enterprises start to accumulate original user information, and user profile is entered
Row data mining, the dispensing of advertisement will also be gradually based on big data technology and be delivered in a kind of more efficient mode, to ensure to obtain
More preferable bandwagon effect is obtained, the conversion ratio of advertisement is improved.
It should be noted that information is only used for strengthening the reason of the background to the present invention disclosed in above-mentioned background section
Solution, therefore can include not constituting the information to prior art known to persons of ordinary skill in the art.
The content of the invention
Scheme is pushed it is an object of the invention to provide a kind of information based on electronic invoice, and then at least to a certain degree
On overcome one or more problem caused by limitation and defect due to correlation technique.
Other characteristics and advantage of the present invention will be apparent from by following detailed description, or partially by the present invention
Practice and acquistion.
According to an aspect of the invention, there is provided a kind of information-pushing method based on electronic invoice, including following step
Suddenly:
Obtain the electronic invoice data of user;
According to the electronic invoice data, the information pushed to the user is obtained;
The information pushed to the user got is pushed to the user.
In some embodiments of the invention, based on aforementioned schemes, according to the electronic invoice data, obtain and used to described
The step of information that family is pushed, including:
According to the electronic invoice data, the attribute of the user is determined;
According to the attribute of the user, the information pushed to the user is obtained.
In some embodiments of the invention, based on aforementioned schemes, according to the electronic invoice data, obtain and used to described
The step of information that family is pushed, including:
The electronic invoice data is sent to pushed information management system so that the pushed information management system according to
The electronic invoice data determines the information pushed to the user;
Receive the information pushed to the user that the pushed information management system is sent.
In some embodiments of the invention, based on aforementioned schemes, sent after the electronic invoice data is encrypted to institute
State pushed information management system.
In some embodiments of the invention, based on aforementioned schemes, the step of obtaining the electronic invoice data of user, bag
Include:
Receive inquiry request of the user to electronic invoice;
Corresponding electronic invoice data is obtained according to the inquiry request, and regard the electronic invoice data got as institute
State the electronic invoice data of user.
According to another aspect of the invention, it is proposed that a kind of information push-delivery apparatus based on electronic invoice, including:
First acquisition unit, the electronic invoice data for obtaining user;
Second acquisition unit, for according to the electronic invoice data, obtaining the information pushed to the user;
Push unit, the information pushed to the user for the second acquisition unit to be got is pushed to described
User.
In some embodiments of the invention, based on aforementioned schemes, the second acquisition unit is configured to:According to the electricity
Sub- invoice data, determines the attribute of the user;According to the attribute of the user, the information pushed to the user is obtained.
In some embodiments of the invention, based on aforementioned schemes, the second acquisition unit is configured to:By the electronics
Invoice data is sent to pushed information management system, so that the pushed information management system is true according to the electronic invoice data
Orient the information that the user pushes;Receive the information pushed to the user that the pushed information management system is sent.
In some embodiments of the invention, based on aforementioned schemes, the second acquisition unit is additionally configured to:By the electricity
Sent after sub- invoice data encryption to the pushed information management system.
In some embodiments of the invention, based on aforementioned schemes, the first acquisition unit is configured to:Receive described use
Inquiry request of the family to electronic invoice;Corresponding electronic invoice data is obtained according to the inquiry request, and by the electricity got
Sub- invoice data as the user electronic invoice data.
In the technical scheme that some embodiments of the present invention are provided, because electronic invoice data contains the base of user
This information, merchandise news of user's purchase etc., therefore by obtaining the electronic invoice data of user, with based on electronic invoice data
Come to user's pushed information, enabling the data analysis system based on electronic invoice data Erecting and improving, to realize accurately
Information is pushed, and is met the demand for showing pushed information again while electronic invoice is shown to user, is not only enriched electronics
The bandwagon effect of invoice, and result in income so that from advertisement putting side to media side, to final commercial audience, all
The demand of each role can be preferably catered to, is conducive to improving the experience of user.
Brief description of the drawings
Accompanying drawing herein is merged in specification and constitutes the part of this specification, shows the implementation for meeting the present invention
Example, and for explaining principle of the invention together with specification.It should be evident that drawings in the following description are only the present invention
Some embodiments, for those of ordinary skill in the art, on the premise of not paying creative work, can also basis
These accompanying drawings obtain other accompanying drawings.In the accompanying drawings:
Fig. 1 diagrammatically illustrates the stream of the information-pushing method according to an embodiment of the invention based on electronic invoice
Cheng Tu;
Fig. 2 diagrammatically illustrates the flow of the electronic invoice data of acquisition user according to an embodiment of the invention
Figure;
Fig. 3 diagrammatically illustrates the frame of the information push-delivery apparatus according to an embodiment of the invention based on electronic invoice
Figure;
Fig. 4 diagrammatically illustrates the advertisement pushing flow signal according to an embodiment of the invention based on electronic invoice
Figure;
Fig. 5 diagrammatically illustrates the frame of the advertisement launching platform according to an embodiment of the invention based on electronic invoice
Frame figure.
Embodiment
Example embodiment is described more fully with referring now to accompanying drawing.However, example embodiment can be with a variety of shapes
Formula is implemented, and is not understood as limited to example set forth herein;On the contrary, thesing embodiments are provided so that the present invention will more
Fully and completely, and by the design of example embodiment those skilled in the art is comprehensively conveyed to.
Implement in addition, described feature, structure or characteristic can be combined in any suitable manner one or more
In example.Embodiments of the invention are fully understood so as to provide there is provided many details in the following description.However,
It will be appreciated by persons skilled in the art that technical scheme can be put into practice without one or more in specific detail,
Or can be using other methods, constituent element, device, step etc..In other cases, it is not shown in detail or describes known side
Method, device, realization operate to avoid fuzzy each aspect of the present invention.
Block diagram shown in accompanying drawing is only functional entity, not necessarily must be corresponding with physically separate entity.
I.e., it is possible to realize these functional entitys using software form, or realized in one or more hardware modules or integrated circuit
These functional entitys, or realize in heterogeneous networks and/or processor device and/or microcontroller device these functional entitys.
Flow chart shown in accompanying drawing is merely illustrative, it is not necessary to including all contents and operation/step,
It is not required to perform by described order.For example, some operation/steps can also be decomposed, and some operation/steps can be closed
And or part merge, therefore the actual order performed is possible to be changed according to actual conditions.
Fig. 1 diagrammatically illustrates the stream of the information-pushing method according to an embodiment of the invention based on electronic invoice
Cheng Tu.
Reference picture 1, the information-pushing method according to an embodiment of the invention based on electronic invoice, including following step
Suddenly:
Step S10, obtains the electronic invoice data of user.In the present invention, electronic invoice data is to remember on electronic invoice
The various information carried, including but not limited to merchandise news of making out an invoice, selling party's information, purchaser's information, invoice essential information, individual
Information etc..
According to one exemplary embodiment of the present invention, as shown in Fig. 2 step S10 can specifically include:
Step S101, receives inquiry request of the user to electronic invoice.
Step S102, corresponding electronic invoice data is obtained according to the inquiry request, and by the electronic invoice got
Data as the user electronic invoice data.
It should be noted that user is when needing inquiry electronic invoice, such as user wants inquiry after purchase commodity
During the electronic invoice of purchased commodity, inquiry request can be sent by webpage or App (Application, application program), such as
User can initiate http inquiry requests by webpage.Wherein, the inquiry request contains the base of the electronic invoice to be inquired about
This information, the essential information can navigate to the electronic invoice that user wants inquiry, such as numbering, the invoice name of electronic invoice
Claim, organization of making out an invoice, customer name etc., and then corresponding electronic invoice can be obtained based on the essential information of electronic invoice
Data.
Step S12, according to the electronic invoice data, obtains the information pushed to the user.
For step S12, the invention provides the following two kinds exemplary embodiment:
Embodiment one:
In an exemplary embodiment of the present invention, step S12 is specifically included:
According to the electronic invoice data, the attribute of the user is determined;
According to the attribute of the user, the information pushed to the user is obtained.
In embodiment one, information push-delivery apparatus can determine the attribute of user according to electronic invoice data, and can basis
The attribute of user obtains the information pushed to user.Here, the attribute of user includes but is not limited to:It is affiliated crowd, age bracket, emerging
Interest hobby etc..The information pushed to user can be ad data etc..The information pushed to user is obtained according to the attribute of user
Both can be directly to get the information pushed to user according to the attribute of user according to the information safeguarded in information push-delivery apparatus,
Can also send the attribute of the user of determination to pushed information management system, so that pushed information management system is determined and anti-
Present the information pushed to user.
Embodiment two:
In an exemplary embodiment of the present invention, step S12 is specifically included:
The electronic invoice data is sent to pushed information management system so that the pushed information management system according to
The electronic invoice data determines the information pushed to the user;
Receive the information pushed to the user that the pushed information management system is sent.
In embodiment two, information push-delivery apparatus can send electronic invoice data to pushed information management system, and
Receive the information pushed to user that pushed information management system is sent.It should be noted that pushed information management system is connecing
After receiving electronic invoice data, the attribute of user can be determined according to electronic invoice data, so according to the attribute of user come
The information that true directional user pushes.
Wherein, the information pushed to user can be ad data, and the technical scheme of embodiment two allows to original
Ad system on the basis of, design information pusher and ad system carry out seamless connection, and then realize ad data
Precisely push.
According to the exemplary embodiment of the present invention, based on the technical scheme of embodiment two, the electronic invoice data is added
Sent after close to the pushed information management system.
It should be noted that because the technical scheme of embodiment two needs to send electronic invoice data to pushed information pipe
Reason system, thus by the way that electronic invoice data is encrypted after be transmitted again, it is ensured that electronic invoice data is in transmitting procedure
In security.
Step S14, the user is pushed to by the information pushed to the user got.
, can be while electronic invoice data be shown to user in step S14, can also to user's pushed information
Electronic invoice data is separated with pushed information and pushed to user.
Fig. 3 diagrammatically illustrates the frame of the information push-delivery apparatus according to an embodiment of the invention based on electronic invoice
Figure.
Reference picture 3, the information push-delivery apparatus 300 according to an embodiment of the invention based on electronic invoice, including:The
One acquiring unit 302, second acquisition unit 304 and push unit 306.
Wherein, first acquisition unit 302 is used for the electronic invoice data for obtaining user;Second acquisition unit 304 is used for root
According to the electronic invoice data, the information pushed to the user is obtained;Push unit 306 is used for the second acquisition unit
304 information pushed to the user got are pushed to the user.
By obtaining the electronic invoice data of user, with based on electronic invoice data come to user's pushed information so that energy
Enough data analysis systems based on electronic invoice data Erecting and improving, to realize that accurately information is pushed, meet to user
The demand for showing pushed information while electronic invoice again is shown, the bandwagon effect of electronic invoice is not only enriched, and can
Obtain income so that from advertisement putting side to media side, to final commercial audience, can preferably cater to each role's
Demand, is conducive to improving the experience of user.
In some embodiments of the invention, based on aforementioned schemes, the second acquisition unit 304 is configured to:According to institute
Electronic invoice data is stated, the attribute of the user is determined;According to the attribute of the user, the letter pushed to the user is obtained
Breath.
In some embodiments of the invention, based on aforementioned schemes, the second acquisition unit 304 is configured to:Will be described
Electronic invoice data is sent to pushed information management system, so that the pushed information management system is according to the electronic invoice number
According to the information for determining to push to the user;Receive the letter pushed to the user that the pushed information management system is sent
Breath.
In some embodiments of the invention, based on aforementioned schemes, the second acquisition unit 304 is additionally configured to:By institute
Sent after stating electronic invoice data encryption to the pushed information management system.In this embodiment, by by electronic invoice number
It is transmitted again according to after encryption, it is ensured that security of the electronic invoice data in transmitting procedure.
In some embodiments of the invention, based on aforementioned schemes, the first acquisition unit 302 is configured to:Receive institute
State inquiry request of the user to electronic invoice;Corresponding electronic invoice data is obtained according to the inquiry request, and will be got
Electronic invoice data as the user electronic invoice data.
Below so that the information of push is advertising message as an example, the technical scheme to the embodiment of the present invention is described further:
Because project data of making out an invoice, selling party's data, purchaser's data, the invoice that electronic invoice can provide invoice are basic
The information such as information, personal information, therefore a perfect data analysis system can be set up based on these information.To analyze use
Sex, age, activity venue, consuming capacity, the commodity bought and the service at family etc..And then according to the characteristics of user come precisely
Advertisement, so as to improve the income of advertisement.
Specifically, when receiving user by a certain page initiation http request, the service where advertisement delivery system
Device is received after request, customer attribute information is first inquired about in caching server, if do not inquired, in caching server base
Ask to create the attributive character of the visitor in this time;If inquired, the attribute information of the visitor is updated.Ad system according to
The user property and matching algorithm obtained, finally exports ad material to the page that user accesses, completes this advertisement
Deliver.
Reference picture 4, the advertisement pushing flow according to an embodiment of the invention based on electronic invoice, specially:
Electronic invoice system to advertising management platform send ask advertisement URL (Uniform Resource Locator,
URL), specifically, invoice data passes to advertising management platform in the way of asking advertisement URL parameter, more excellent
Selection of land, invoice data can be transmitted after encryption.It should be noted that electronic invoice system can receive use
During the request for the inquiry electronic invoice that family is sent, the URL for asking advertisement is sent to advertising management platform.
Advertising management platform is when receiving the URL of request advertisement of electronic invoice system transmission, to data management system
Ask crowd's label (i.e. the attribute of user) of user.It should be noted that advertising management platform is when asking crowd's label, meeting
Electronic invoice data is sent to data management system.
Data management system determines crowd's label of user based on electronic invoice data, and then the label of determination is back to
Advertising management platform.
Advertising management platform determines ad content when receiving the label of data management system return based on the label,
Then ad content is back to electronic invoice system.Electronic invoice system can be pushed to after ad content is received
User.
Fig. 5 diagrammatically illustrates the frame of the advertisement launching platform according to an embodiment of the invention based on electronic invoice
Frame figure.
As shown in figure 5, the advertisement launching platform based on electronic invoice according to an embodiment of the invention, including:
1st, represent layer
For Web service load equilibrium, static, be association of activity and inertia by way of shunt the direct access pressure of application layer
Power.
2nd, application layer
Application layer is responsible for the processing of service logic.Under Internet architecture, application layer is by introducing application stateless, search
The technologies such as engine, distributed caching, further expand the horizontal sharing capability and business change capability of fast response of load, to the greatest extent may be used
Single Point of Faliure can be reduced.
3rd, service layer
Service layer is used for the transmission of a large amount of synchronizing informations of enterprise-level application, and asynchronization processing is carried out according to traffic performance.It is logical
The reason for crossing message route and scheduling message mechanism is built, and improving the synchronous communication between each system component in the case of high concurrent may lead
The blocking of cause, improves system load ability.
4th, data Layer
The characteristics of data Layer major embodiment electronic invoice big data quantity, according to the classification of data, reading performance, calculate requirement
The division of different memory technologies is carried out, and focuses on to reduce the pressure of relevant database by introducing distributed computing technology, most
Big degree reduces database pressure on the premise of ensureing data reliability.
5th, infrastructure layer
For the infrastructure of bearing system, including network, server, storage etc., pass through virtualization, calculate and the skill such as accelerate
Art improves hardware load ability.
The technical scheme of the embodiment of the present invention realizes advertisement accurately based on electronic invoice and delivered, and meets to user
The demand for showing pushed information while electronic invoice again is shown, the bandwagon effect of electronic invoice is not only enriched, and can
Obtain income so that from advertisement putting side to media side, to final commercial audience, can preferably cater to each role's
Demand, is conducive to improving the experience of user.
Although it should be noted that being referred to some modules or list of the equipment for action executing in above-detailed
Member, but this division is not enforceable.In fact, according to the embodiment of the present invention, it is above-described two or more
Module or the feature and function of unit can embody in a module or unit.Conversely, an above-described mould
The feature and function of block or unit can be further divided into being embodied by multiple modules or unit.
Through the above description of the embodiments, those skilled in the art is it can be readily appreciated that example described herein is implemented
Mode can be realized by software, can also be realized by way of software combines necessary hardware.Therefore, according to the present invention
The technical scheme of embodiment can be embodied in the form of software product, the software product can be stored in one it is non-volatile
Property storage medium (can be CD-ROM, USB flash disk, mobile hard disk etc.) in or network on, including some instructions are to cause a calculating
Equipment (can be personal computer, server, touch control terminal or network equipment etc.) is performed according to embodiment of the present invention
Method.
Those skilled in the art will readily occur to its of the present invention after considering specification and putting into practice invention disclosed herein
Its embodiment.The application be intended to the present invention any modification, purposes or adaptations, these modifications, purposes or
Person's adaptations follow the general principle of the present invention and including undocumented common knowledge in the art of the invention
Or conventional techniques.Description and embodiments are considered only as exemplary, and true scope and spirit of the invention are by following
Claim is pointed out.
It should be appreciated that the invention is not limited in the precision architecture for being described above and being shown in the drawings, and
And various modifications and changes can be being carried out without departing from the scope.The scope of the present invention is only limited by appended claim.
Claims (10)
1. a kind of information-pushing method based on electronic invoice, comprises the following steps:
Obtain the electronic invoice data of user;
According to the electronic invoice data, the information pushed to the user is obtained;
The information pushed to the user got is pushed to the user.
2. the information-pushing method as claimed in claim 1 based on electronic invoice, wherein, according to the electronic invoice data,
The step of obtaining the information to user push, including:
According to the electronic invoice data, the attribute of the user is determined;
According to the attribute of the user, the information pushed to the user is obtained.
3. the information-pushing method as claimed in claim 1 based on electronic invoice, wherein, according to the electronic invoice data,
The step of obtaining the information to user push, including:
The electronic invoice data is sent to pushed information management system, so that the pushed information management system is according to described
Electronic invoice data determines the information pushed to the user;
Receive the information pushed to the user that the pushed information management system is sent.
4. the information-pushing method as claimed in claim 3 based on electronic invoice, wherein, the electronic invoice data is encrypted
After send to the pushed information management system.
5. the information-pushing method based on electronic invoice as any one of Claims 1-4, wherein, obtain user's
The step of electronic invoice data, including:
Receive inquiry request of the user to electronic invoice;
Corresponding electronic invoice data is obtained according to the inquiry request, and the electronic invoice data got is used as described
The electronic invoice data at family.
6. a kind of information push-delivery apparatus based on electronic invoice, including:
First acquisition unit, the electronic invoice data for obtaining user;
Second acquisition unit, for according to the electronic invoice data, obtaining the information pushed to the user;
Push unit, the information pushed to the user for the second acquisition unit to be got is pushed to the use
Family.
7. the information push-delivery apparatus as claimed in claim 6 based on electronic invoice, wherein, the second acquisition unit configuration
For:
According to the electronic invoice data, the attribute of the user is determined;
According to the attribute of the user, the information pushed to the user is obtained.
8. the information push-delivery apparatus as claimed in claim 6 based on electronic invoice, wherein, the second acquisition unit configuration
For:
The electronic invoice data is sent to pushed information management system, so that the pushed information management system is according to described
Electronic invoice data determines the information pushed to the user;
Receive the information pushed to the user that the pushed information management system is sent.
9. the information push-delivery apparatus as claimed in claim 8 based on electronic invoice, wherein, the second acquisition unit is also configured
For:
Sent after the electronic invoice data is encrypted to the pushed information management system.
10. the information push-delivery apparatus based on electronic invoice as any one of claim 6 to 9, wherein, described first obtains
Unit is taken to be configured to:
Receive inquiry request of the user to electronic invoice;
Corresponding electronic invoice data is obtained according to the inquiry request, and the electronic invoice data got is used as described
The electronic invoice data at family.
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CN201710279831.0A CN107122995A (en) | 2017-04-25 | 2017-04-25 | Information-pushing method and information push-delivery apparatus based on electronic invoice |
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Cited By (1)
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CN109615429A (en) * | 2018-12-11 | 2019-04-12 | 大象慧云信息技术有限公司 | A kind of accurate advertisement jettison system and method based on invoice data |
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CN101217567A (en) * | 2008-01-08 | 2008-07-09 | 杭州华三通信技术有限公司 | A webpage push method, system and device |
CN101590765A (en) * | 2008-05-29 | 2009-12-02 | 北京搜一搜广告有限公司 | A kind of advertisement printed invoice |
CN101957960A (en) * | 2009-07-15 | 2011-01-26 | 薛千芬 | Electronic invoice system |
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CN101034997A (en) * | 2006-03-09 | 2007-09-12 | 新数通兴业科技(北京)有限公司 | Method and system for accurately publishing the data information |
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CN101590765A (en) * | 2008-05-29 | 2009-12-02 | 北京搜一搜广告有限公司 | A kind of advertisement printed invoice |
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