CN107092611B

CN107092611B - Method and equipment for determining position information and pushing information

Info

Publication number: CN107092611B
Application number: CN201610630238.1A
Authority: CN
Inventors: 李江
Original assignee: Alibaba Group Holding Ltd
Current assignee: Alibaba Group Holding Ltd
Priority date: 2016-08-03
Filing date: 2016-08-03
Publication date: 2021-06-01
Anticipated expiration: 2036-08-03
Also published as: CN107092611A

Abstract

The application discloses a method and equipment for determining position information and pushing information, wherein the method comprises the following steps: acquiring a plurality of pieces of service data of a target object, wherein the service data comprises position information and time information of at least one user equipment which has a service with the target object; and determining at least one target position of the target object and time law information associated with the target position according to the position information and the time information, wherein the time law information is used for representing the time law of the target object appearing at the target position. For a target object with a mobile characteristic, the position of the target object which often appears and the time law of the target object appearing at the position are determined by analyzing the service data generated between the user equipment and the target object, and the position of the target object at different time points is obtained by positioning, so that the problem of how to position the position information of the target object is solved, meanwhile, the validity and the accuracy of the position information of the target object with the mobile characteristic can be ensured, and the user experience of a user is improved.

Description

Method and equipment for determining position information and pushing information

Technical Field

The present application relates to the field of internet information technologies, and in particular, to a method and an apparatus for determining location information and pushing information.

Background

With the rapid development of internet technology, more and more map navigation software is available. These map navigation software may provide location positioning services and location navigation services for different users.

For example: when the user acquires the name of the target object or the text address information of the target object, the actual position information of the target object can be positioned through the map navigation software, and the actual position of the target object can be reached through the navigation function of the map navigation software.

Specifically, the user sends the name of the target object or the text address information of the target object to a position location server corresponding to the map navigation software, the position location server searches the actual position information of the target object from a map database stored locally, and generates a navigation line, so that the purpose of navigating the user to the actual position of the target object is achieved.

However, in practical applications, besides the target object with a fixed position, there are also some moving target objects, that is, there may be a plurality of target object position information, so that once the user needs to locate the actual position of a target object with moving characteristics, according to the existing positioning method of the target object position information, it is easy to locate inaccurate position information, and even the position information obtained by location is invalid.

Therefore, a method for determining location information is needed to solve the problem of how to locate the location information of a target object with movement characteristics in the prior art.

Disclosure of Invention

The embodiment of the application provides a method and equipment for determining position information and pushing information, which are used for solving the problem of how to position the position information of a target object with a moving characteristic in the prior art.

The embodiment of the application provides a method for determining position information, which comprises the following steps:

acquiring a plurality of pieces of service data of a target object, wherein the service data comprises position information and time information of at least one user equipment which has a service with the target object;

and determining at least one target position of the target object and time law information associated with the target position according to the position information and the time information, wherein the time law information is used for representing the time law of the target object appearing at the target position.

The embodiment of the application further provides an information pushing method, which comprises the following steps:

receiving an information pushing request, wherein the information pushing request comprises first position information and time information;

and pushing at least one target object according to the time information and the first position information, wherein second position information of the target object is matched with the first position information, and time rule information of the target object appearing at a position corresponding to the second position information is matched with the time information.

The embodiment of the application provides a device for determining position information, which comprises:

the system comprises an acquisition unit, a processing unit and a processing unit, wherein the acquisition unit is used for acquiring a plurality of pieces of service data of a target object, and the service data comprises position information and time information of at least one user equipment which has a service with the target object;

the determining unit is used for determining at least one target position of the target object and time law information related to the target position according to the position information and the time information, wherein the time law information is used for representing the time law of the target object appearing at the target position.

The embodiment of the application provides an information push equipment, information push equipment includes:

the receiving unit is used for receiving an information pushing request, wherein the information pushing request comprises first position information and time information;

and the pushing unit is used for pushing at least one target object according to the time information and the first position information, the second position information of the target object is matched with the first position information, and the time rule information of the target object appearing at the position corresponding to the second position information is matched with the time information.

The embodiment of the application adopts at least one technical scheme which can achieve the following beneficial effects:

acquiring a plurality of pieces of service data of a target object, wherein the service data comprises position information and time information of at least one user equipment which has a service with the target object; and determining at least one target position of the target object and time law information associated with the target position according to the position information and the time information, wherein the time law information is used for representing the time law of the target object appearing at the target position. For a target object with a moving characteristic, by analyzing service data generated between user equipment and the target object, the position of the target object which often appears and the time law of the target object appearing at the position can be determined, and then the position of the target object at different time points is obtained through positioning, so that the problem of how to position the position information of the target object with the moving characteristic is effectively solved, meanwhile, the validity and the accuracy of the position information of the target object with the moving characteristic can be ensured, and the user experience of a user is further improved.

Drawings

The accompanying drawings, which are included to provide a further understanding of the application and are incorporated in and constitute a part of this application, illustrate embodiment(s) of the application and together with the description serve to explain the application and not to limit the application. In the drawings:

fig. 1 is a schematic flowchart of a method for determining location information according to an embodiment of the present disclosure;

FIG. 2(a) is a schematic diagram of the distribution of each location information in a location information set;

FIG. 2(b) is a diagram illustrating the result of clustering performed on a plurality of location information in a location information set;

fig. 3 is a schematic structural diagram of a device for determining location information according to an embodiment of the present disclosure;

fig. 4 is a schematic flowchart of an information pushing method according to an embodiment of the present application;

fig. 5 is a schematic structural diagram of an information pushing apparatus according to an embodiment of the present application.

Detailed Description

In practical application, for a relatively open e-commerce platform, any target object (for example, a shop merchant) meeting the conditions can be registered in the e-commerce platform, and a corresponding product display window is obtained, so that the product of the target object can be conveniently popularized. Meanwhile, in order to ensure the authenticity and reliability of the target object, when the e-commerce platform receives a registration request sent by the target object, the target object is required to provide specific location information, but for some target objects with mobile characteristics, the e-commerce platform cannot be provided with location information, so that the target object cannot be registered on the e-commerce platform, and the use experience of the target object on the e-commerce platform is poor.

In addition, for these target objects with moving characteristics, because the positions are not fixed, when a user needs to locate their positions, the user cannot obtain the positions of the target objects in time through the map navigation software, thereby affecting the user experience of the user on the map navigation software.

In order to solve the problem of how to locate the position information of a target object with a mobile characteristic, embodiments of the present application provide a method and a device for determining position information and pushing information, where multiple pieces of service data of the target object are obtained, where the service data includes position information and time information of at least one user equipment that performs a service with the target object; and determining at least one target position of the target object and time law information associated with the target position according to the position information and the time information, wherein the time law information is used for representing the time law of the target object appearing at the target position. For a target object with a moving characteristic, by analyzing service data generated between user equipment and the target object, the position of the target object which often appears and the time law of the target object appearing at the position can be determined, and then the position of the target object at different time points is obtained through positioning, so that the problem of how to position the position information of the target object with the moving characteristic is effectively solved, meanwhile, the validity and the accuracy of the position information of the target object with the moving characteristic can be ensured, and the user experience of a user is further improved.

The application scenarios that can be used in the technical solutions described in the embodiments of the present application include, but are not limited to: the electronic commerce platform determines position information for a target object which does not contain the position information in the registration information, wherein the position information is changeable position information; verifying the correctness of the position information provided by the target object; tracking and positioning the position information of the target object; the map navigation software determines the position information of the new target object, and the like, which is not particularly limited.

The location information recorded in the embodiment of the present application includes, but is not limited to, longitude and latitude coordinates.

The technical solutions of the present application will be described clearly and completely below with reference to the specific embodiments of the present application and the accompanying drawings. It should be apparent that the described embodiments are only some of the embodiments of the present application, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.

The technical solutions provided by the embodiments of the present application are described in detail below with reference to the accompanying drawings.

Example 1

Fig. 1 is a schematic flowchart of a method for determining location information according to an embodiment of the present application, where the method may be as follows. The execution main body in the embodiment of the present application may be a position location server, or an application server corresponding to application software, which is not specifically limited herein.

Step 101: the method comprises the steps of obtaining a plurality of pieces of service data of a target object, wherein the service data comprise position information and time information of at least one user device which has service with the target object.

In step 101, for target objects whose position information is uncertain or not fixed, due to the moving characteristic, that is, the position information of such target objects is constantly changing, the determination operation of the position information of these target objects can be periodically or periodically started.

In the embodiment of the present application, when the position information determination operation is started, a plurality of pieces of business data associated with the target object are acquired. When the service data is acquired, the location information of the user equipment having the service with the target object and the time information of the service occurrence can be determined from each acquired service data.

Specifically, the service data associated with the target object may be searched from a log server, or the service data associated with the target object may be collected in real time, which is not limited herein.

Research shows that when business interaction occurs between user equipment and a target object, a server can acquire business data between different user equipment and the target object, and the business data comprises position information of the position of the user equipment.

In practical applications, the condition that the service between the user equipment and the target object is generated is that the user equipment is near the position of the target object, for example: when the user equipment reaches the position of the target object, business relation can be generated between the user equipment and the target object; for another example: the target object is a breakfast shop (which has mobile properties) where many users buy breakfast, and these users can pay using the application running in the user device, i.e. the action of the user buying breakfast causes payment between the user device held by the user and the target object, such as: the user equipment sends a payment request to the server, and the server can acquire service data related to the payment request in time when receiving the payment request sent by the user equipment, so that the position information of the user equipment contained in the service data is determined.

Optionally, the server stores the collected service data after collecting the service data. When storing, a mapping relationship between the identification information of the target object and the service data (including the position information and the time information) can be established.

For the target object with the moving characteristic, the position information determining operation can be started regularly or periodically, and then the business data related to the target object to be determined is acquired.

It should be noted that the location information included in the service data may be determined when the user equipment that performs service with the target object initiates service, and this location information may also be referred to as location information of the user equipment that performs service with the target object, where the determination method of the location information of the user equipment may be obtained by using a GPS location method, may also be obtained by using a base station location method, and may also be obtained by using LBS location service, where how to obtain the location of the user equipment by location is not specifically limited.

However, in practical applications, one piece of service data may include one piece of location information, or may include a plurality of pieces of location information.

If a piece of service data includes a piece of location information, the location information may be determined by a location positioning method, which is not described in detail herein.

As shown in table 1, a schematic table of mapping relationships between identification information of different target objects and service data is established:

TABLE 1

As can be seen from table 1, multiple pieces of service data may be collected for the same target object, and each piece of service data may include one piece of location information and one piece of time information. The location information may only include latitude and longitude information, and the latitude and longitude information may be determined according to the location information of the user equipment with which the service interaction occurs between the user equipment and the target object.

However, when a business interaction occurs between the user equipment and the target object, the generated business data may also include a plurality of location information, such as: when the user equipment determines that the service data is generated between the user equipment and the target object, the state of the user equipment can be changed from a closed state to an open state, at this time, the user equipment can acquire a plurality of pieces of position information, which can be referred to as a position information set, and the position information is sent to the server through one piece of service data.

Specifically, when the state of the ue is changed from the off state to the on state, an antenna or APP installed in the ue first scans a large range of base station information (e.g., information of base station in province a), and at this time, a location information, that is, location information 1 of base station in province a is obtained; setting time interval, scanning base station information (for example, base station information in B city) in a smaller range by the APP, and obtaining position information, namely position information 2 of the base station in B city; ...; the steps are sequentially carried out; and finally, positioning the position information N of the current position of the user equipment, wherein the user equipment can obtain a position information set { position information 1, position information 2,... and position information N }.

It should be noted that the location information set including different location information may be determined by a GPS, a base station, or a location positioning service, and is not limited herein.

At this time, when the user equipment sends a payment request to the server, the obtained location information set may be carried in the payment request and sent to the server.

For another example, when service interaction occurs between the user equipment and the target object, the user equipment is in a mobile state, which means that once the location of the user equipment changes, the user equipment may report the changed location information to the server, so that the server may obtain the location information set of the user equipment before receiving the service processing request. Such as: after the user using the user equipment purchases breakfast at the target object, the user starts payment service while walking, so that the position information of the position where the user equipment arrives can be sent to the server in real time within a set time range before or after the payment request is started, and the server obtains a position information set corresponding to the payment service at the moment.

Then, when the server obtains the position information set, a mapping relation between the identification information of the target object, the service data and the position information set is established.

As shown in table 2, a schematic table of the mapping relationship between the established identification information of the target object, the service data, and the location information set is:

TABLE 2

As can be seen from table 2, multiple pieces of service data may be collected for the same target object, and each piece of service data may include a location information set and a time information set.

Step 102: and determining at least one target position of the target object and time rule information associated with the target position according to the position information and the time information.

And the time law information is used for representing the time law of the target object appearing at the target position.

In step 102, the location information included in the piece of service data acquired in step 101 may be one piece of location information or one set of location information. First, position information integration is performed on a position information set contained in a piece of service data to obtain a piece of position information corresponding to the service data.

Specifically, in the first step, a longitude and latitude value corresponding to each piece of position information included in the position information set is determined.

And secondly, executing the following clustering operation according to the obtained warp and weft values until the clustering operation meets the set conditions:

calculating an average value (which may be referred to as a first average value) of a plurality of different warp and weft values respectively;

setting a first numerical value as a radius by taking the first average value as a circle center, and determining the warp and weft values contained in a circle corresponding to the circle center;

calculating again the average value of the warp and weft values in the circle (which may be referred to herein as the second average value);

and sequentially drawing circles according to the mode, and calculating again, wherein the average value of the warp and weft values obtained by clustering/the warp and weft values obtained by clustering is used as the position information corresponding to the position information set, namely the position information corresponding to the service data until the clustering operation meets the set condition.

It should be noted that the clustering operation meeting the set condition may mean that the clustering frequency reaches the set clustering frequency; or the clustering results obtained by two adjacent clustering operations are the same; other conditions are also possible, and are not specifically limited herein.

The first numerical value recorded in the embodiment of the application may be a fixed value, that is, half of the maximum value in the distance from the position information to the circle center; or can be determined according to the needs; but may also be half the radius of the circle, which is not limited herein.

The terms "first" and "second" contained in the "first average value" and "second average value" described herein have no special meaning, and merely indicate different average values.

Fig. 2(a) is a schematic diagram of distribution of a plurality of pieces of location information in one set of location information.

As can be seen from fig. 2(a), a plurality of location information included in one service data are distributed in one area. It is assumed that n pieces of location information, i.e., n longitude and latitude coordinates, are included in the area, and the radius of the area is R.

Then, in the above manner, the first clustering operation: calculating the average value of the n longitude and latitude coordinates, namely the D point coordinate in the figure 2 (a); drawing a circle with D as the center of the circle and R/2 as the radius as shown in FIG. 2(b), determining the position information falling into the circle, and assuming that m pieces of position information (i.e. longitude and latitude coordinates) are included; and (3) clustering for the second time: calculating the average value of the m longitude and latitude coordinates, namely the coordinate of the point A in the figure 2 (b); drawing a circle by taking A as the center of the circle and R/4 as the radius, and determining the position information falling into the circle, wherein 1 is assumed, namely the position information of E points; and at the moment, the clustering operation meets the set condition, and then the position information of the E point is taken as the position information corresponding to the position information set.

Assuming that A is taken as the center of a circle and R/4 is taken as the radius to draw a circle, determining the position information falling into the circle, assuming that the circle is a plurality of position information, performing clustering operation again, and if the clustering operation meets the set condition at the moment, taking the average value of the longitude and latitude corresponding to the plurality of position information as the position information corresponding to the position information set.

Optionally, a mapping relationship between the service data and the calculated location information is established.

In addition, if there is a region size relationship between a plurality of pieces of location information included in one location information set, for example: one set of location information includes "Shanghai base station address", "Pudong base station address", "flower and tree street near financial building". Therefore, the area corresponding to the 'Shanghai base station address' is larger than the area corresponding to the 'Pudong base station address'; the area corresponding to the address of the Pudong base station is larger than the area corresponding to the flower and tree street; the area corresponding to the 'flower and tree street' is larger than the area corresponding to the 'flower and tree street financial mansion'. Then, according to the size of the area, the location information corresponding to the location information set may be located as "near the financial building on the flower and tree street".

Secondly, the plurality of service data of the target object can be classified according to time information and/or position information, and then at least one target position of the target object and time rule information associated with the target position are determined according to the classification result.

The classification principle here is that service data containing the same time information is a group and/or service data containing the same location information is a group.

How to determine at least one target position of the target object and temporal regularity information associated with the target position are described in different manners, respectively.

The first mode is as follows: classifying the plurality of service data of the target object according to the time information, and further determining at least one target position of the target object and time rule information associated with the target position according to the classification result.

Specifically, first, the obtained plurality of service data are sorted according to the time information included in the service data.

And secondly, dividing a time interval, and classifying the plurality of service data according to the time interval obtained by dividing.

For example: the number of the acquired service data is 100, and the time information included in the service data is from 6:00 a morning to 8:00 a night, so that the time information can be divided into 3 time intervals according to morning, noon and evening, for example: 6: 00-10: 00 in the morning; 10: 00-noon 2: 00 (i.e., 14: 00); 14: 00-8 pm (i.e. 20: 00). Thus, the service data can be classified into 3 types according to the 3 time intervals obtained by the division.

It should be noted that the dividing manner of the time interval may be predefined by the system, or may be determined according to different user needs, and is not specifically limited herein.

And finally, determining at least one target position of the target object and time law information associated with the target position according to the classification result.

Specifically, for each type of obtained service data, position information included in the type of service data is determined, and a position information set corresponding to the type of service data is determined according to the position information, wherein the position information set includes at least one target position.

If the target positions included in the position information set are the same or belong to the same position information, a mapping relationship between the time interval corresponding to the service data and the target position is established, and the time when the target object appears at the target position, that is, the time interval corresponding to the service data is described.

For example: the time interval of 6: 00-10: 00 in the morning corresponds to a class of service data, and the class of service data is found to contain a target position A through analysis, statistics or clustering operation, so that the target object appears at the target position A in the time interval of 6: 00-10: 00 in the morning;

the time interval of 10: 00-14: 00 corresponds to another type of service data, and the service data including a target position B is found through analysis or statistics or clustering operation, so that the target object appears at the target position B in the time interval of 10: 00-14: 00;

the time interval of 14: 00-20: 00 corresponds to another type of service data, and the service data including a target position C is found through analysis or statistics or clustering operation, so that the target object appears at the target position C in the time interval of 14: 00-20: 00.

Therefore, the target object can be determined to belong to the moving object through data analysis, and the positions of the target object are different in different time intervals. And the accurate positions of the target objects in different time intervals can be accurately positioned through data analysis.

Optionally, in practical application, the service data is classified according to the time information, and for a type of service data corresponding to a time interval, the position information included in the type of service data is a plurality of different position information.

Further analyzing the association relationship between the position information, if the association between different position information is small (for example, belong to different positions in different regions), then it can be determined that the target object corresponds to a plurality of position information, that is, the target object sets working locations at different positions, that is, a chain operation manner in practical application, and then the mapping relationship between the identification information, the time rule information and the plurality of position information of the target object can be established, which is not described in detail here.

In addition, in practical application, the service data is classified according to the time information, and for a class of service data corresponding to a time interval, the position information included in the class of service data is a plurality of different position information, at this time, the class of service data can be further divided according to the position information, and the specific implementation manner can adopt the following manner.

The second mode is as follows: classifying the plurality of service data of the target object according to the position information, and further determining at least one target position of the target object and time rule information associated with the target position according to the classification result.

Specifically, position information contained in a plurality of service data of the target object is determined, and the service data containing the same position information is used as a type of service data; and analyzing the time information contained in the service data aiming at the service data.

And determining at least one time interval generated by the service data according to the obtained time information, and taking the at least one time interval as time rule information associated with the position information corresponding to the service data.

That is, for the same location information, there is a case where one location corresponds to a plurality of time intervals. Further, if a plurality of time intervals correspond to the same position information, the number of time information included in each time interval may be counted for each time interval;

and taking the time intervals with the number larger than a set threshold value as the time rule information associated with the selected target position.

For example: in the above manner, assuming that the position information is Q, the time intervals associated with the position information Q are [ T1, T2 ], [ T3, T4 ], and [ T5, T6 ]. The number of the time information contained between T1 and T2 is 100; the number of the time information contained between T3 and T4 is 10; the number of information contained between T5 and T6 is 1; then the temporal regularity information associated with the position information Q is determined to be [ T1, T2 ].

Optionally, assuming that a plurality of time intervals are obtained for the same location information, the time relationship between different time intervals may be further determined, for example: the time intervals between different time intervals are larger, one time interval is morning, one time interval is evening, and one time interval is noon, so that the three time intervals can also be used as the time rule information associated with the position information. This also illustrates that the target object appears at the target location in the morning, noon and evening, respectively, and the business hours of the target object may be further determined.

Optionally, the method further comprises:

when different position information and time rule information associated with the position information are obtained, a mapping relation among identification information of a target object, the different position information and the time rule information associated with the position information is established.

As shown in table 3, a schematic table of the mapping relationship between the identification information of the target object, the location information, and the time law information associated with the location information is shown:

TABLE 3

As can be seen from table 3, the time law of occurrence of the target object O1 at location a is 6 to 9 am, 4 pm to 8 pm; the appearance of the target object O1 at B is regular from 11 pm to 2 pm, also indicating that the target object O1 was moving from a to B after 9 am, and from B to a again after 2 pm. The time at which the target object O2 appeared at E was regular from 9 am to 4 pm.

The time information (or the time law information) described in the embodiments of the present application may overlap with the business hours of the target object, which is not specifically limited herein.

According to the technical scheme provided by the embodiment of the application, a plurality of pieces of service data of a target object are obtained, wherein the service data comprise position information and time information of at least one user equipment which has a service with the target object; and determining at least one target position of the target object and time law information associated with the target position according to the position information and the time information, wherein the time law information is used for representing the time law of the target object appearing at the target position. For a target object with a moving characteristic, by analyzing service data generated between user equipment and the target object, the position of the target object which often appears and the time law of the target object appearing at the position can be determined, and then the position of the target object at different time points is obtained through positioning, so that the problem of how to position the position information of the target object with the moving characteristic is effectively solved, meanwhile, the validity and the accuracy of the position information of the target object with the moving characteristic can be ensured, and the user experience of a user is further improved.

Example 2

Fig. 3 is a schematic structural diagram of a device for determining location information according to an embodiment of the present application, where the device includes: an acquisition unit 31 and a determination unit 32, wherein:

an obtaining unit 31, configured to obtain multiple pieces of service data of a target object, where the service data includes location information and time information of at least one user equipment that performs a service with the target object;

the determining unit 32 is configured to determine at least one target position of the target object and time law information associated with the target position according to the position information and the time information, where the time law information is used to represent a time law of the target object appearing at the target position.

In another embodiment of the present application, the determining unit 32 determines at least one target position of the target object according to the position information, including:

and determining a position information set of the target object according to the position information, wherein the position information set comprises at least one target position.

In another embodiment of the present application, the determining unit 32 determines, according to the time information, time law information associated with the target position, including:

if the number of the position information contained in the position information set is 1, determining the time information contained in the service data containing the position information;

and determining at least one time interval generated by the service data according to the time information, and taking the at least one time interval as time rule information associated with the target position.

In another embodiment of the present application, the determining device further includes: a building unit 33, wherein:

the establishing unit 33 is configured to establish a mapping relationship between the identification information of the target object, the target position, and the time law information.

In another embodiment of the present application, the determining device 32 determines, according to the time information, time law information associated with the target position, including:

if the number of the position information contained in the position information set is greater than 1, respectively executing the following operations for the position information contained in the position information set:

selecting one of the location information and determining time information contained in the service data containing the selected location information;

and determining at least one time interval generated by the service data according to the time information, and taking the at least one time interval as time rule information associated with the selected target position.

In another embodiment of the present application, the determining unit 32 uses the at least one time interval as time law information associated with the selected target location, including:

counting the number of time information contained in a time interval aiming at the time interval;

the establishing unit 33 establishes a mapping relationship between the identification information of the target object, the different location information, and the time law information associated with the location information when the different location information and the time law information associated with the location information are obtained.

It should be noted that the device provided in the embodiment of the present application may be implemented by software or hardware, and is not limited herein. The position information determining equipment can determine the position of the target object which often appears and the time law of the target object appearing at the position by analyzing the service data generated between the user equipment and the target object, and then the position of the target object at different time points is obtained by positioning, so that the problem of how to position the position information of the target object with the movement characteristic is effectively solved, meanwhile, the validity and the accuracy of the position information of the target object with the movement characteristic can be ensured, and the user experience of a user is further improved.

Example 3

Based on the same inventive concept, fig. 4 is a schematic flow chart of an information pushing method provided in the embodiment of the present application. The method may be as follows.

Step 401: receiving an information pushing request, wherein the information pushing request comprises first position information and time information.

In step 401, the execution main body in the embodiment of the present application may be a server corresponding to an application App installed in the user equipment, and when receiving a search request or an access request sent by a user, the application App determines a current location of the user equipment, where the current location may be referred to as first location information. And extracting time information contained in the search request or the access request, wherein the time information may be time specified by the user, time set by the system, or time options provided by the system and selected by the user, and is not specifically limited herein.

And carrying the determined first position information and the time information in the information pushing request and sending the information pushing request to a server.

Step 402: and pushing at least one target object according to the time information and the first position information, wherein second position information of the target object is matched with the first position information, and time rule information of the target object appearing at a position corresponding to the second position information is matched with the time information.

In step 402, according to the first position information, searching a first target object set with a position matching the first position information, where the first target object set includes at least one target object;

and screening at least one target object which appears at the position and has time regular information matched with the time information from the first target object set, and taking the screened at least one target object as a pushed target object.

Specifically, according to the first position information determined in step 401, a first target object set with position information matching the first position information is searched from a database.

According to the mapping relation between the identification information and the position information of the target object stored in the database, the target object with the position information being the same as the first position information or the distance between the position information and the first position information being smaller than a set threshold value is determined, and the searched target object is used as a first target object set.

That is, the matching of the position information and the first position information may be understood as that the position information is the same as the first position information, or that the distance between the position information and the first position information is smaller than a set threshold, which is not particularly limited herein.

Because the target objects appear at different times in one position, for the target objects included in the first target object set, time law information of the target objects appearing at the first position information is further determined, the target objects with the time law information matched with the time information determined in step 401 are selected, and the selected target objects are pushed to the application App, so that the application App displays the received target objects.

It should be noted that, when the time law information matches the time information determined in step 401, it may be understood that the time information determined in step 401 is included in the time interval corresponding to the time law information, and it may also be understood that a difference between the time point corresponding to the time information determined in step 401 and the time interval corresponding to the time law information is smaller than a set time threshold, which is not specifically limited herein.

Therefore, the server can match the user with a proper target object according to the position and the time aiming at the search request or the access request of different users, and the information acquisition efficiency of the user is further improved.

According to the technical scheme provided by the embodiment of the application, in the field of information pushing, the server can select and push a proper target object to the user when receiving the information pushing request according to the motion rule of the target object, so that the user can quickly acquire required target object information, the blindness of the existing information pushing is improved, and the user experience of the user on application software is further improved.

Example 4

Fig. 5 is a schematic structural diagram of an information pushing apparatus according to an embodiment of the present application. The apparatus comprises: a receiving unit 51 and a pushing unit 52, wherein:

a receiving unit 51, configured to receive an information pushing request, where the information pushing request includes first location information and time information;

the pushing unit 52 pushes at least one target object according to the time information and the first position information, wherein second position information of the target object is matched with the first position information, and time rule information of the target object appearing at a position corresponding to the second position information is matched with the time information.

In another embodiment of the present application, the pushing unit 52 pushes at least one target object according to the time information and the first position information, including:

according to the first position information, searching a first target object set with a position matched with the first position information, wherein the first target object set comprises at least one target object;

It should be noted that the information pushing device provided in the embodiment of the present application may be implemented in a hardware manner, or may be implemented in a software manner, which is not limited specifically herein. In the field of information pushing, the information pushing equipment can select and push a proper target object to a user according to the motion rule of the target object when receiving an information pushing request, so that the user can quickly acquire required target object information, the blindness of the existing information pushing is improved, and the user experience of the user on application software is further improved.

As will be appreciated by one skilled in the art, embodiments of the present invention may be provided as a method, system, or computer program product. Accordingly, the present invention may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present invention may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.

The present invention is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems), and computer program products according to embodiments of the invention. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.

These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.

These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.

In a typical configuration, a computing device includes one or more processors (CPUs), input/output interfaces, network interfaces, and memory.

The memory may include forms of volatile memory in a computer readable medium, Random Access Memory (RAM) and/or non-volatile memory, such as Read Only Memory (ROM) or flash memory (flash RAM). Memory is an example of a computer-readable medium.

Computer-readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), Static Random Access Memory (SRAM), Dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), Read Only Memory (ROM), Electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technology, compact disc read only memory (CD-ROM), Digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape magnetic disk storage or other magnetic storage devices, or any other non-transmission medium that can be used to store information that can be accessed by a computing device. As defined herein, a computer readable medium does not include a transitory computer readable medium such as a modulated data signal and a carrier wave.

It should also be noted that the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other like elements in a process, method, article, or apparatus that comprises the element.

The above description is only an example of the present application and is not intended to limit the present application. Various modifications and changes may occur to those skilled in the art. Any modification, equivalent replacement, improvement, etc. made within the spirit and principle of the present application should be included in the scope of the claims of the present application.

Claims

1. A method for determining location information, comprising:

acquiring a plurality of pieces of service data of a target object, wherein the service data comprises position information and time information of at least one user equipment which has a service with the target object, and the service comprises a payment service;

and determining a position information set and time rule information of the target object according to the position information and the time information, wherein the position information set comprises at least one target position, the time rule information is associated with the target position, and the time rule information is used for representing the time rule of the target object appearing at the target position.

2. The determination method according to claim 1, wherein the determining a set of position information and temporal regularity information of the target object according to the position information and the temporal information includes:

3. The determination method according to any one of claims 1 to 2, characterized in that the method further comprises:

and establishing a mapping relation among the identification information of the target object, the target position and the time law information.

4. The determination method according to claim 1, wherein the determining a set of position information and temporal regularity information of the target object according to the position information and the temporal information includes:

5. The determination method of claim 4, wherein taking the at least one time interval as time regular information associated with the selected target location comprises:

6. The determination method according to claim 4 or 5, characterized in that the method further comprises:

7. An information pushing method, comprising:

and pushing at least one target object according to the time information and the first position information, wherein second position information of the target object is matched with the first position information, time rule information of the target object appearing at a position corresponding to the second position information is matched with the time information, the second position information of the target object and the time rule information of the target object appearing at the position corresponding to the second position information are determined according to the position information and the time information of at least one user equipment having a service with the target object, and the service comprises a payment service.

8. The information pushing method according to claim 7, wherein pushing at least one target object according to the time information and the first position information comprises:

9. A determination device of position information, characterized in that the determination device comprises:

the system comprises an acquisition unit, a processing unit and a processing unit, wherein the acquisition unit is used for acquiring a plurality of pieces of service data of a target object, the service data comprises position information and time information of at least one user equipment which has a service with the target object, and the service comprises a payment service;

the determining unit is used for determining a position information set and time rule information of the target object according to the position information and the time information, wherein the position information set comprises at least one target position, the time rule information is associated with the target position, and the time rule information is used for representing a time rule of the target object appearing at the target position.

10. The determination device of claim 9, wherein said determining a set of location information and temporal regularity information of the target object from the location information and temporal information comprises:

11. The determination device according to any one of claims 9 to 10, characterized in that the determination device further comprises: a building unit, wherein:

the establishing unit is used for establishing a mapping relation among the identification information of the target object, the target position and the time rule information.

12. The determination device of claim 9, wherein said determining a set of location information and temporal regularity information of the target object from the location information and temporal information comprises:

13. The determination device of claim 12, wherein the determination unit takes the at least one time interval as time regular information associated with the selected target location, including:

14. The determination device according to claim 12 or 13, characterized in that the determination device further comprises: a building unit, wherein:

the establishing unit establishes a mapping relation among the identification information of the target object, the different position information and the time law information associated with the position information when obtaining the different position information and the time law information associated with the position information.

15. An information pushing apparatus characterized by comprising:

and the pushing unit is used for pushing at least one target object according to the time information and the first position information, wherein the second position information of the target object is matched with the first position information, the time rule information of the target object appearing at the position corresponding to the second position information is matched with the time information, the second position information of the target object and the time rule information of the target object appearing at the position corresponding to the second position information are determined according to the position information and the time information of at least one user equipment which has business with the target object, and the business comprises payment business.

16. The information pushing device according to claim 15, wherein the pushing unit pushes at least one target object according to the time information and the first position information, including: