CN106970985B

CN106970985B - Information flow channel classification interaction method and device based on demand guidance and server

Info

Publication number: CN106970985B
Application number: CN201710198638.4A
Authority: CN
Inventors: 黄际洲; 王婵娟; 林馨怡; 李澜楷
Original assignee: Beijing Baidu Netcom Science and Technology Co Ltd
Current assignee: Beijing Baidu Netcom Science and Technology Co Ltd
Priority date: 2017-03-29
Filing date: 2017-03-29
Publication date: 2020-11-24
Anticipated expiration: 2037-03-29
Also published as: CN106970985A

Abstract

The invention provides a method, a device and a server for information flow channel classification interaction based on demand guidance, wherein the method comprises the following steps: acquiring external condition information; judging whether the preset requirements are met or not according to the external condition information; if the preset requirements are met, generating a corresponding guide item according to the external condition information; inserting the guide item into the information display stream and displaying the guide item to the user; and when the guide item is triggered by the user, generating a corresponding channel item according to the guide item and adding the channel item into the channel column of the information display stream. Therefore, the user can add the channel item corresponding to the guide item in the channel bar of the information display stream by triggering the guide item, so that the complete requirement cluster of the user is met, the operation of adding the channel item in the channel bar by the user is simplified, the user can add the channel item corresponding to the guide item in the channel bar of the information display stream conveniently, the efficiency of adding the channel item is improved, and the experience degree of the user is improved.

Description

Information flow channel classification interaction method and device based on demand guidance and server

Technical Field

The invention relates to the technical field of computers, in particular to a method, a device and a server for information flow channel classification interaction based on demand guidance.

Background

Currently, users can obtain various types of information through information websites or information applications. Generally, in order to facilitate users to view related information, the information may be divided into a plurality of fixed channels according to the types or topics of the information, the types of the information may include articles, albums, videos, GIFs, and the like, the topics of the information may include, but are not limited to, entertainment, sports, fashion, international, social, automotive, military, science and technology, finance and the like, a channel bar (channel navigation bar) is mostly on the top of a page, and a channel item may be entered to browse a plurality of pieces of related information after clicking on the channel item.

However, the number of the channel items is limited, the display sequence is fixed, the current information flow mostly takes pushing of a single piece of information as a main part, and a user can enter corresponding landing page browsing details after clicking the single piece of information, so that a single demand point or an interest point of the user is met. In the related art, if a user needs to add other channels of interest, the user needs to enter a subscription interface first, and then add the channels of interest in the subscription interface, where the added channel item is one of channel categories, so that it can be seen that more user operations are required to add the channel item in the channel bar, and the efficiency of adding the channel item is low.

Disclosure of Invention

The present invention aims to solve the above technical problem at least to some extent.

Therefore, a first objective of the present invention is to provide a method for information stream channel classification interaction based on demand guidance, so that a user can add a channel item corresponding to a guidance item in a channel bar of an information display stream by triggering the guidance item, so as to meet a complete demand cluster of the user, simplify an operation of adding the channel item in the channel bar by the user, facilitate the user to add the channel item corresponding to the guidance item in the channel bar of the information display stream, improve efficiency of adding the channel item, and improve experience of the user.

The second objective of the present invention is to provide a device for sorting and interacting information stream channels based on demand guidance.

A third object of the present invention is to provide a server.

A fourth object of the invention is to propose a computer-readable storage medium.

A fifth object of the invention is to propose a computer program product.

To achieve the above object, according to a first aspect of the present invention, an information flow channel classification interaction method based on demand guidance is provided, including the following steps: acquiring external condition information; judging whether a preset requirement is met or not according to the external condition information; if the preset requirements are met, generating a corresponding guide item according to the external condition information; inserting the guide item into the information display stream and displaying the guide item to the user; and when the guide item is triggered by the user, generating a corresponding channel item according to the guide item and adding the channel item into a channel column of the information display stream.

According to the information flow channel classification interaction method based on demand guidance, when the external condition information is judged to meet the preset requirement, the corresponding guide item is generated according to the external condition information, the guide item is inserted into the information display flow and displayed to a user, and when the guide item is triggered by the user, the corresponding channel item is generated according to the guide item and added into the channel bar of the information display flow. Therefore, the user can add the channel item corresponding to the guide item in the channel bar of the information display stream by triggering the guide item, so that the complete demand cluster of the user is met, the operation of adding the channel item in the channel bar by the user is simplified, the user can add the channel item corresponding to the guide item in the channel bar of the information display stream conveniently, the efficiency of adding the channel item is improved, and the experience degree of the user is improved.

In order to achieve the above object, a second aspect of the present invention provides an apparatus for sorting and interacting information streams based on demand guidance, including: the first acquisition module is used for acquiring external condition information; the first judgment module is used for judging whether the preset requirements are met or not according to the external condition information; the first generation module is used for generating a corresponding guide item according to the external condition information when the external condition information meets a preset requirement; the display module is used for inserting the guide item into the information display stream and displaying the guide item to the user; and the first adding module is used for generating a corresponding channel item according to the guide item and adding the channel item into the channel bar of the information display stream when the guide item is triggered by the user.

According to the information flow channel classification interaction device based on demand guidance, when the external condition information is judged to meet the preset requirement, the corresponding guide item is generated according to the external condition information, the guide item is inserted into the information display flow and displayed to the user, and when the guide item is triggered by the user, the corresponding channel item is generated according to the guide item and added into the channel bar of the information display flow. Therefore, the user can add the channel item corresponding to the guide item in the channel bar of the information display stream by triggering the guide item, the operation of adding the channel item in the channel bar by the user is simplified, the user can add the channel item corresponding to the guide item in the channel bar of the information display stream conveniently, the efficiency of adding the channel item is improved, and the experience degree of the user is improved.

An embodiment of a third aspect of the present invention provides a server, including: one or more processors; a storage device, configured to store one or more programs, which when executed by the one or more processors, cause the one or more processors to implement the method for demand-oriented information flow channel classification according to the embodiment of the first aspect of the present invention.

A fourth aspect of the present invention provides a computer-readable storage medium, on which a computer program is stored, where the computer program is configured to, when executed by a processor, implement the method for interaction based on demand-oriented information flow channel classification according to the first aspect of the present invention.

An embodiment of a fifth aspect of the present invention provides a computer program product, where when executed by an instruction processor in the computer program product, a method for performing demand-oriented information flow channel classification interaction is performed, where the method includes: acquiring external condition information; judging whether a preset requirement is met or not according to the external condition information; if the preset requirements are met, generating a corresponding guide item according to the external condition information; inserting the guide item into the information display stream and displaying the guide item to the user; and when the guide item is triggered by the user, generating a corresponding channel item according to the guide item and adding the channel item into a channel column of the information display stream.

Additional aspects and advantages of the invention will be set forth in part in the description which follows and, in part, will be obvious from the description, or may be learned by practice of the invention.

Drawings

The above and/or additional aspects and advantages of the present invention will become apparent and readily appreciated from the following description of the embodiments, taken in conjunction with the accompanying drawings of which:

FIG. 1 is a flow chart of a method for demand-directed information flow channel classification interaction according to an embodiment of the present invention;

FIG. 2a is a diagram of an example information interface including a guide item;

FIG. 2b is a diagram of an example of an information interface for a packet channel item "deal with haze";

FIG. 2c is a diagram of an example information interface including sorted channel fields;

FIG. 3 is a flow chart of a method for demand-directed information flow channel classification interaction according to another embodiment of the present invention;

FIG. 4a is a diagram of an example information interface including a guide item;

FIG. 4b is an exemplary diagram of an information interface including a channel item "" moment of mind "";

FIG. 4c is a diagram of an example of an information interface including sorted channel fields;

FIG. 4d is a diagram of an example information interface including a guide item;

FIG. 4e is an exemplary diagram of an information interface including the channel item "" abroad loved pets "";

FIG. 4f is a diagram of an example information interface including sorted channel fields;

FIG. 5 is a flow chart of a method for demand-directed information flow channel classification interaction according to yet another embodiment of the present invention;

FIG. 6 is a flow chart of a method for demand-directed information flow channel classification interaction according to another embodiment of the present invention;

FIG. 7a is an exemplary diagram of an information interface including target information;

FIG. 7b is an exemplary diagram of an information interface including the channel item "Techweb";

FIG. 8a is a flowchart of a method for demand-directed information flow channel classification interaction according to yet another embodiment of the present invention;

FIG. 8b is an exemplary diagram of an information interface including a topic;

FIG. 8c is an exemplary diagram of an information interface including the channel item "somebody";

FIG. 9 is a block diagram of an apparatus for sorting interactions based on demand-oriented information flow channels according to an embodiment of the present invention;

fig. 10 is a schematic structural diagram of an information flow channel classification interaction apparatus guided based on demand according to another embodiment of the present invention;

fig. 11 is a schematic structural diagram of an information flow channel classification interaction apparatus based on demand guidance according to another embodiment of the present invention;

fig. 12 is a schematic structural diagram of an information flow channel classification interaction apparatus based on demand guidance according to still another embodiment of the present invention;

fig. 13 is a schematic structural diagram of an information flow channel classification interaction apparatus guided based on demand according to another embodiment of the present invention;

FIG. 14 is a schematic structural diagram of an apparatus for sorting interaction based on demand-oriented information flow channels according to another embodiment of the present invention;

fig. 15 is a schematic structural diagram of an information flow channel classification interaction apparatus based on demand guidance according to still another embodiment of the present invention;

fig. 16 is a schematic structural diagram of an information flow channel classification interaction apparatus guided based on demand according to another embodiment of the present invention;

fig. 17 is a schematic structural diagram of a server according to an embodiment of the present invention.

Detailed Description

Reference will now be made in detail to embodiments of the present invention, examples of which are illustrated in the accompanying drawings, wherein like or similar reference numerals refer to the same or similar elements or elements having the same or similar function throughout. The embodiments described below with reference to the accompanying drawings are illustrative only for the purpose of explaining the present invention, and are not to be construed as limiting the present invention.

In the description of the present invention, it is to be understood that the term "plurality" means two or more; the terms "first" and "second" are used for descriptive purposes only and are not to be construed as indicating or implying relative importance.

The following describes an information flow channel classification interaction method, device and server based on demand guidance according to an embodiment of the invention with reference to the accompanying drawings.

Fig. 1 is a flowchart of a method for demand-oriented information flow channel classification interaction according to an embodiment of the present invention.

As shown in fig. 1, the method for information flow channel classification interaction based on demand guidance according to the embodiment of the present invention includes the following steps.

S11, external condition information is acquired.

Wherein, the external condition information may be popularity information of the title corresponding to the guidance item.

The title corresponding to the guidance item is composed of one or more of environmental information, time information, and entertainment information, but the title corresponding to the guidance item of this embodiment is not limited thereto.

Wherein the popularity information indicates a degree of attention of a single user or a plurality of user guide items to the corresponding title.

The popularity information may include, for example, information about the number of clicks of the user, the number of sharing times, the number of browsing times, and the like. And S12, judging whether the preset requirements are met according to the external condition information.

And S13, if the preset requirement is met, generating a corresponding guide item according to the external condition information.

In an embodiment of the present invention, after obtaining the heat information of the title corresponding to the guidance item, it may be determined whether the heat information of the title corresponding to the guidance item is greater than a preset threshold, and if so, the guidance item is generated according to the title.

The preset threshold is a preset threshold of the popularity information of the title corresponding to the guide item.

As an exemplary implementation manner, for a current user, historical browsing information of the current user may be obtained, and according to the historical browsing information, heat information of the current user to a title corresponding to a guide item is determined, and if it is determined that the heat information of the current user to the title corresponding to the guide item is greater than a preset threshold according to the historical browsing information, a guide item is generated according to the title.

For example, if the corresponding title of the guidance item is "domestic military information", and for the current user, if it is determined that the heat information corresponding to the domestic military information by the current user is greater than a preset threshold value according to the historical browsing information of the user, a guidance item "domestic military information" is created.

S14, the guide item is inserted into the information display stream and displayed to the user.

For example, assuming that it is determined that the hotspot information of the beijing user corresponding to the haze-related title is greater than the preset threshold, at this time, a "haze attack, how should the haze attack? "guiding item, and inserting the corresponding guiding item into the information display stream and displaying it to the user, wherein the example of the information interface including the guiding item is shown in fig. 2a, so that the user in beijing can view" haze attacks, how should you deal with? "is used as a guide item.

For another example, suppose that the title corresponding to the guide item is "may you get a chance to take a laugh at a time", and for the current user, if it is determined that the hotness information of the current user to the title corresponding to the guide item "may you get a chance to take a laugh at a time" is greater than the preset threshold according to the historical browsing information of the current user, that is, it is determined that the frequency of the jokes viewed by the user exceeds a certain threshold according to the historical browsing information of the user, it is determined that the user has a need to watch the jokes, at this time, the guide item "may you get a chance to take a laugh" may be inserted into the information display stream and displayed to the user, and an example of an information interface including the guide item "may you get a chance to take a laugh" is shown in fig. 4 a.

S15, when the guide item is triggered by the user, the corresponding channel item is generated according to the guide item and added to the channel column of the information display stream.

In an embodiment of the present invention, in order to improve the user experience, after the user displays the information interface including the guide item, when the guide item is triggered by the user, the user may be prompted whether to add the corresponding channel item generated by the guide item in the channel bar of the information display stream, and if a confirmation instruction of the user is received, the corresponding channel item is generated according to the guide item and is added in the channel bar of the information display stream.

For example, suppose that the guidance item is "haze attacks, how should it be dealt with? "how can a user trigger a guide item and determine to add a channel item generated by the guide item to a channel column of an information presentation stream," do you deal with "a haze attack according to the guide item? Generates the corresponding channel item to correspond to haze, and adds the channel item to correspond to haze in the channel column of the information display stream.

In an embodiment of the present invention, in order to meet the personalized requirements of the user, after the guide item is triggered by the user, a creation instruction of the user and a title input by the user may also be received, and a corresponding channel item is created according to the creation instruction and the title and added to the channel bar. Therefore, the user can customize the name of the channel item, the purpose of creating the personalized channel item by the user is met, and the experience degree of the user is improved.

According to the information flow channel classification interaction method based on the demand guidance, when the external condition information is judged to meet the preset requirement, the corresponding guide item is generated according to the external condition information, the guide item is inserted into the information display flow and displayed to the user, and when the guide item is triggered by the user, the corresponding channel item is generated according to the guide item and added into the channel bar of the information display flow. Therefore, the user can add the channel item corresponding to the guide item in the channel bar of the information display stream by triggering the guide item, so that the complete demand cluster of the user is met, the operation of adding the channel item in the channel bar by the user is simplified, the user can add the channel item corresponding to the guide item in the channel bar of the information display stream conveniently, the efficiency of adding the channel item is improved, and the experience degree of the user is improved.

Based on the above embodiments, in order to facilitate the user to fully understand all information related to the guidance item, in an embodiment of the present invention, as shown in fig. 3, after the guidance item is triggered by the user, the method for interaction based on information flow channel classification guided by demand may further include the following steps:

and S31, generating a demand cluster corresponding to the guide item according to the guide item.

Wherein the demand cluster includes a plurality of demand information.

The requirement cluster is a set of all requirement information corresponding to the guide item. For example, in "a haze attack, how should it be dealt with? In the problem, generally, the user not only has the demand of coping with haze, but also knows what the haze harms, haze control, haze eat, whether the plane is late on the haze day, and at the moment, can acquire the information relevant to the demand.

The demand information may include articles, pictures, videos, and other information.

For example, assume that the guidance item is "haze attacks, how should it be dealt with? ", then can acquire the information relevant with the needs such as understanding haze harm, haze prevention and cure, what is good is eaten to the haze, whether the plane is the evening in haze day.

For another example, if the guide item is "happy", information such as a funny article, a picture, and a video that can satisfy the user's needs, that is, information such as a funny article, a picture, and a video that can make the user fun is obtained.

And S32, generating a plurality of result display contents according to the plurality of requirement information.

Specifically, after a plurality of pieces of demand information corresponding to the guidance items are acquired, result display contents corresponding to each piece of demand information are respectively generated.

And S33, generating a adapting page according to the plurality of result display contents, and jumping to the adapting page.

Specifically, a connected page is generated according to the plurality of result display contents, and jumping to the connected page under the channel item corresponding to the guide item is performed.

Taking fig. 2a as an example, when the user determines that the channel item "deal with haze" corresponding to the guide item is added in the channel bar of the information display stream, the user can obtain information related to needs of knowing haze hazard, haze control, what haze is good, whether the haze weather aircraft is late, and the like, and generate a receiving page including a plurality of result display contents according to a plurality of pieces of demand information of the guide item, and display the receiving page under the channel item corresponding to the guide item, wherein an example diagram of an information interface including the channel item "deal with haze" is shown in fig. 2 b.

As another example, a guide term "May you get a chance to laugh at once! An example diagram of an information interface of a guide item is shown in fig. 4a, and if it is determined that a user adds a channel item "at the time of distraction" corresponding to the guide item in a channel bar of an information display stream, information such as a funny article, a picture, a video, and a GIF that can make the user at the time of funny can be obtained, a receiving page including the information is generated, and the receiving page is displayed under the channel item corresponding to the guide item, wherein the example diagram of the information interface of the channel item "at the time of distraction" is included, as shown in fig. 4 b.

In the information flow channel classification interaction method based on demand guidance of the embodiment of the invention, after a guidance item is triggered by a user, a bearing page of a demand cluster capable of meeting the demand of the user is generated, and a plurality of demand information meeting the demand corresponding to the guidance item are aggregated in the bearing page, namely, all information meeting the demand of the user is aggregated in the bearing page.

Based on the above embodiment, in order to reduce the time required for the user to view the information corresponding to the interest point and meet the personalized requirements of the user, in an embodiment of the present invention, the method for information stream channel classification interaction based on requirement guidance further includes:

and S51, acquiring historical operation information of the user.

The historical operation information refers to historical information of the information of related subjects and/or types browsed by the user.

And S52, generating the interest items of the user according to the historical operation information of the user.

In one embodiment of the present invention, after obtaining the historical operation information of the user, the interest item of the user may be generated by analyzing the historical operation information of the user.

S53, generating corresponding channel item according to the user interest item and adding the channel item in the channel column of the information display stream.

For example, if it is determined that the user is very interested in the information related to the mobile phone according to the historical operation information of the user, it may be determined that the interest item generated according to the historical operation information of the user is the mobile phone, and at this time, the channel item of "mobile phone" may be added to the channel of the information display stream according to the interest item of the user.

For another example, if it is determined that the user is very interested in science fiction news according to the historical operation information of the user, at this time, the interest item generated according to the historical operation information of the user is a science fiction news story, and in order to reduce the time required for the user to view the information corresponding to the interest point, a channel item of "science fiction news" may be added to the channel of the information display stream.

For another example, assuming that the user is determined to watch jokes frequently according to the historical operation information of the user, in order to facilitate the user to check jokes, at this time, information such as a laugh article, a picture, a video, and a GIF that can make the user laugh at once can be obtained, a receiving page including the information is generated, and the receiving page is displayed under a channel item corresponding to a guide item, where an exemplary diagram of an information interface including the channel item "at once open" is shown in fig. 4 b.

Based on the above embodiments, in order to dynamically adjust the channel items in the channel bar according to the user's requirement, in an embodiment of the present invention, as shown in fig. 5, after generating the corresponding channel items according to the guide items and adding the corresponding channel items in the channel bar of the information display stream, the method for information stream channel classification interaction based on requirement guidance may further include:

and S61, acquiring the user demand degree of the channel item.

In an embodiment of the present invention, browsing parameter information of a channel item is obtained, and a user demand level of the channel item is obtained according to the browsing parameter information of the channel item.

The browsing parameter information may include, but is not limited to, clicked times, browsing amount of information, browsing duration, browsing completion rate, and the like. That is, the embodiment integrates the clicked times of the channel item, the browsing amount of the information under the channel item, the browsing duration, the browsing completion rate, and the like to determine the user requirement of the channel item.

And S62, sorting the channel items in the channel bar according to the user demand degree of the channel items.

Specifically, the user demand of each channel item in the channel bar is obtained, and the channel items in the channel bar are sorted according to the descending order of the user demand.

For example, assuming a schematic diagram of the channel items before sorting, as shown in fig. 2b, after the channel items in the channel bar are sorted according to the user requirement of the channel items, the obtained sorting result of the channel items is: an example view of an information interface for recommending, videos, hot spots, pictures, and dealing with haze, including the sorted channel bars, is shown in fig. 2 c. It should be understood that the above channel items are only for illustrative purposes, and other channel items are also included in the channel bar, and the user can also view the other channel items by sliding the channel bar.

For another example, as shown in fig. 4b, it is assumed that after the channel items in the channel bar are sorted according to the user requirement of the channel items, the obtained sorting result of the channel items is: recommendation, video, hot spot, once happy, Beijing. An exemplary diagram of an information interface including sorted channel fields is shown in FIG. 4 c.

For another example, assuming that the hotspot information of "national treasure goes into jing" is greater than the preset threshold, at this time, a "national treasure goes into jing, detailed favorite of foreign countries? "and insert the corresponding guide item into the information display stream and display it to the user, wherein an exemplary diagram of the information interface including the guide item is shown in fig. 4 d. Assuming that a receiving page containing a plurality of result display contents is generated according to a plurality of requirement information of the guide item, and the receiving page is displayed under a channel item corresponding to the guide item, wherein an example diagram of an information interface including a channel item "budding abroad" is shown in fig. 4e, after the channel items in the channel bar are ranked according to the user requirement of the channel items, the obtained ranking result of the channel items is as follows: recommendations, videos, hot spots, pictures, overseas loved pets, including an exemplary view of the information interface of the sorted channel bars, as shown in fig. 4 f.

In one embodiment of the invention, when the user demand degree of the channel item at the preset time is lower than a second preset threshold value, the channel item is deleted from the channel bar. Therefore, the channel items which are not concerned by the user can be automatically deleted in the channel bar, and the adjustment of the channel items in the channel bar is realized.

Based on the above embodiment, in an embodiment of the present invention, in order to dynamically adjust the channel items in the channel bar according to the user's requirements, the user requirement degree and the clicked time information of the channel items may also be obtained, and then the channel items in the channel bar are sorted according to the user requirement degree and the clicked time information, so that the channel items in the channel bar are automatically adjusted according to the use condition of the channel items of the user, and the user can conveniently and quickly check the related information of the frequently focused channel items.

For example, assuming that the channel item "moment of mind" is often viewed by the acquiring user in the noon break or dinner time period, the channel item "moment of mind" may be displayed in the channel bar in the front in the noon break or dinner time period and displayed in the back in the remaining time periods.

Based on the above embodiment, after the corresponding channel item is generated according to the guide item and added to the channel column of the information display stream, the deletion operation of the user can be received, and the channel item is deleted from the channel column according to the deletion operation. Therefore, the user can automatically delete the channel items which are no longer needed in the channel bar according to the requirement.

For example, for the information interface shown in fig. 2b, when the user determines that the channel item for "coping with haze" is not needed currently according to the requirement, the user may trigger the corresponding deletion control in the information interface according to the requirement to delete the channel item for "coping with haze", where after the channel item for "coping with haze" is deleted in fig. 2b, the form of the information interface is as shown in fig. 2 a.

For another example, for the information interface shown in fig. 4b, when the user determines that the channel item at the moment of "yippee" is not needed currently according to the requirement, the user may trigger the corresponding deletion control in the information interface according to the requirement to delete the channel item at the moment of "yippee", wherein after the channel item at the moment of "yippee" is deleted in fig. 4b, the form of the information interface is as shown in fig. 4 a.

On the basis of the embodiment shown in fig. 1, in an embodiment of the present invention, in order to more accurately provide the guidance item related to the user, the information flow channel classification interaction method based on demand guidance may further obtain a user model of the user, and generate the guidance item according to the external condition information and the user model.

As an exemplary embodiment, external condition information may be acquired; judging whether the preset requirements are met or not according to the external condition information; and if the preset requirements are met, acquiring a user model of the user, and generating a guide item according to the external information and the user model.

The user model is generated according to historical operation information of the user.

The user model may include information such as the user's occupation, gender, age, and type of information of interest.

For example, if it is determined that the user frequently views the information of 0-2 year old mother and infant according to the user model, and it is determined that the heat information of a certain mother and infant related title exceeds a preset threshold according to the external information, a guide item is generated according to the user model and the external information, wherein the guide item is a channel item for guiding the user to establish the aggregated 0-2 year old mother and infant related information, so that the user can conveniently and quickly view the related mother and infant information through the established channel item.

Fig. 6 is a flowchart of a method for demand-oriented information flow channel classification interaction according to another embodiment of the present invention.

As shown in fig. 6, the method for information flow channel classification interaction based on demand guidance may include:

s71, receiving the user' S trigger operation to the information source of the target information in the information display stream;

s72, generating corresponding channel item according to the information source and adding in the channel field of the information display stream.

S73, obtaining a plurality of information issued by the information source, and generating a plurality of result display contents according to the plurality of information.

And S74, generating a adapting page according to the plurality of result display contents, and jumping to the adapting page.

Specifically, the landing page is displayed under the corresponding channel item generated by the information source.

For example, as shown in fig. 7a, when a user clicks on the information source "techwweb" of the target information, all information published by the information source is aggregated, a channel item "techwweb" is added to the channel column of the information display stream, and a plurality of information published by the information source "techwweb" is displayed in a carrier page under the channel item "techwweb". An exemplary diagram of an information interface including the channel item "Techweb" is shown in FIG. 7 b.

In an embodiment of the present invention, after the channel item is added to the channel field of the information display stream, the user requirement of the channel item can be obtained, and the channel items in the channel field are sorted according to the user requirement of the channel item.

The browsing parameter information may include, but is not limited to, the number of clicked times, the browsing amount of information under the channel item, the browsing duration, the browsing completion rate, and the like.

That is, the embodiment integrates the clicked times of the channel item, the browsing amount of the information under the channel item, the browsing duration, the browsing completion rate, and the like to determine the user requirement of the channel item.

Wherein the preset time is preset. For example, the preset time may be one week, and for another example, the preset time may be one month.

For example, assuming that the preset time is one week, if it is determined that the user demand of the channel item "entertainment" during the one week time is lower than the second preset threshold, the channel item "entertainment" is deleted in the channel bar. In one embodiment of the present invention, after being added to the channel field of the information presentation stream, a deletion operation by the user is received, and the channel item is deleted from the channel field in accordance with the deletion operation. Therefore, the user can freely delete the channel items in the channel bar according to the requirement.

Fig. 8a is a flowchart of a demand-oriented information flow channel classification interaction method according to another embodiment of the present invention.

As shown in fig. 8a, the method for information flow channel classification interaction based on demand guidance may include:

s91, receiving the subscribing operation of the user to the information of the target topic.

S92, generating corresponding channel item according to the target topic and adding the channel item in the channel column of the information display stream.

S93, obtaining a plurality of information related to the target topic, and generating a plurality of result display contents according to the plurality of information.

And S94, generating a adapting page according to the plurality of result display contents, and jumping to the adapting page.

For example, assuming an exemplary diagram of an information interface including a topic, as shown in fig. 8b, when a user triggers and subscribes to a "certain" section, a plurality of pieces of information related to the target topic are obtained, a plurality of result display contents are generated according to the plurality of pieces of information, a connection page is generated according to the plurality of result display contents, and the connection page under the channel item corresponding to the target topic is jumped to. An exemplary diagram of an information interface including channel item "someplace" is shown in FIG. 8 c.

In one embodiment of the present invention, after being added to the channel field of the information presentation stream, a deletion operation by the user is received, and the channel item is deleted from the channel field in accordance with the deletion operation. Therefore, the user can freely delete the channel items in the channel bar according to the requirement.

In order to implement the above embodiments, the present invention further provides an information flow channel classification interaction apparatus based on demand guidance.

Fig. 9 is a schematic structural diagram of an information flow channel classification interaction apparatus guided based on demand according to an embodiment of the present invention.

As shown in fig. 9, the information flow channel classification interaction apparatus guided by demand according to the embodiment of the present invention may include a first obtaining module 111, a first determining module 112, a first generating module 113, a presenting module 114, and a first adding module 115, where:

the first obtaining module 111 is used for obtaining external condition information.

Wherein, the external condition information is the popularity information of the title corresponding to the guide item.

The popularity information may include, for example, information about the number of clicks of the user, the number of sharing times, the number of browsing times, and the like.

The first determining module 112 is configured to determine whether the preset requirement is met according to the external condition information.

The first determining module 112 is specifically configured to: and judging whether the heat information of the title corresponding to the guide item is greater than a preset threshold value, and if so, generating the guide item according to the title.

The first generating module 113 is configured to generate a corresponding guidance item according to the external condition information when the external condition information meets a preset requirement.

The presentation module 114 is used to insert the guide item into the information presentation stream and present it to the user. And

the first adding module 115 is used for generating a corresponding channel item according to the guide item and adding the channel item in the channel field of the information display stream when the guide item is triggered by the user.

In an embodiment of the present invention, on the basis of the embodiment shown in fig. 9, as shown in fig. 10, the apparatus may further include a second generating module 116, a third generating module 117, and a first processing module 118, wherein:

the second generating module 116 is configured to generate a requirement cluster corresponding to the guide item according to the guide item, where the requirement cluster includes a plurality of requirement information.

The third generating module 117 is configured to generate a plurality of result presentation contents according to the plurality of requirement information.

The first processing module 118 is configured to generate a stub page according to the plurality of result presentation contents, and jump to the stub page.

On the basis of the embodiment shown in fig. 9, as shown in fig. 10, the apparatus may further include a second determining module 119, a second processing module 120, and a third processing module 121, where:

the second determining module 119 is configured to determine whether the popularity information of the title corresponding to the guidance item is continuously greater than a first preset threshold.

The second processing module 120 is configured to keep the channel item in the channel bar when the popularity information of the title corresponding to the guidance item is continuously greater than the first preset threshold.

The third processing module 121 is configured to delete a channel item from the channel bar when the popularity information of the title corresponding to the guidance item is not continuously greater than the first preset threshold.

In an embodiment of the present invention, on the basis of the embodiment shown in fig. 9, as shown in fig. 11, the apparatus may further include a second obtaining module 122, a fourth generating module 123, and a second adding module 124, where:

the second obtaining module 122 is configured to obtain historical operation information of the user.

The fourth generating module 123 is configured to generate an interest item of the user according to the historical operation information of the user.

The second adding module 124 is used for generating a corresponding channel item according to the interest item of the user and adding the channel item into the channel bar of the information display stream.

It should be noted that the structures of the second obtaining module 122, the fourth generating module 123 and the second adding module 124 shown in fig. 11 are also included in the embodiment of the apparatus shown in fig. 11, and this embodiment does not limit this.

In an embodiment of the present invention, on the basis of the embodiment shown in fig. 9, as shown in fig. 12, the apparatus may further include a third obtaining module 125 and a sorting module 126, where:

the third obtaining module 125 is configured to obtain a user requirement of the channel item.

The sorting module 126 is configured to sort the channel items in the channel bar according to the user requirement of the channel items.

In an embodiment of the present invention, on the basis of the embodiment shown in fig. 12, as shown in fig. 13, the apparatus may further include a fourth processing module 127, where the fourth processing module 127 is configured to delete the channel item from the channel bar when the user requirement of the channel item at the preset time is lower than a second preset threshold.

On the basis of the embodiment of the present invention shown in fig. 9, as shown in fig. 14, the apparatus may further include a fifth processing module 128, where the fifth processing module 128 is configured to receive a deletion operation of the user, and delete a channel item from the channel bar according to the deletion operation.

On the basis of the embodiment of the present invention shown in fig. 9, as shown in fig. 15, the apparatus may further include a fourth obtaining module 129 and a fifth generating module 130, wherein:

the fourth obtaining module 129 is used for obtaining a user model of the user.

The fifth generating module 130 is configured to generate a guidance item according to the external condition information and the user model.

On the basis of the embodiment of the present invention shown in fig. 9, as shown in fig. 16, the apparatus may further include a receiving module 131 and a sixth processing module 132, wherein:

the receiving module 131 is used for receiving a creation instruction of a user and a title input by the user.

The sixth processing module 132 is configured to create a corresponding channel item according to the creation instruction and the title, and add the channel item to the channel bar.

It should be noted that the explanation of the information flow channel classification interaction method based on requirement guidance is also applicable to the information flow channel classification interaction apparatus based on requirement guidance in this embodiment, and is not repeated here.

According to the information flow channel classification interaction device based on demand guidance, when the external condition information is judged to meet the preset requirement, the corresponding guide item is generated according to the external condition information, the guide item is inserted into the information display flow and displayed to the user, and when the guide item is triggered by the user, the corresponding channel item is generated according to the guide item and added into the channel bar of the information display flow. Therefore, the user can add the channel item corresponding to the guide item in the channel bar of the information display stream by triggering the guide item, so that the complete demand cluster of the user is met, the operation of adding the channel item in the channel bar by the user is simplified, the user can add the channel item corresponding to the guide item in the channel bar of the information display stream conveniently, the efficiency of adding the channel item is improved, and the experience degree of the user is improved.

The server 12 shown in fig. 17 is only an example, and should not bring any limitation to the function and the scope of use of the embodiment of the present invention.

As shown in fig. 17, the server 12 is in the form of a general purpose computing device. The components of the server 12 may include, but are not limited to: one or more processors 16, a memory 28, and a bus 18 that connects the various system components (including the memory 28 and the processors 16).

Bus 18 represents one or more of any of several types of bus structures, including a memory bus or memory controller, a peripheral bus, an accelerated graphics port, and a processor or local bus using any of a variety of bus architectures. By way of example, such architectures include, but are not limited to, Industry Standard Architecture (ISA) bus, micro-channel architecture (MAC) bus, enhanced ISA bus, Video Electronics Standards Association (VESA) local bus, and Peripheral Component Interconnect (PCI) bus.

The server 12 typically includes a variety of computer system readable media. Such media may be any available media that is accessible by server 12 and includes both volatile and nonvolatile media, removable and non-removable media.

The memory 28 may include computer system readable media in the form of volatile memory, such as Random Access Memory (RAM)30 and/or cache memory 32. The server 12 may further include other removable/non-removable, volatile/nonvolatile computer system storage media. By way of example only, storage system 34 may be used to read from and write to non-removable, nonvolatile magnetic media (not shown in FIG. 17, commonly referred to as a "hard drive"). Although not shown in FIG. 17, a magnetic disk drive for reading from and writing to a removable, nonvolatile magnetic disk (e.g., a "floppy disk") and an optical disk drive for reading from or writing to a removable, nonvolatile optical disk (e.g., a CD-ROM, DVD-ROM, or other optical media) may be provided. In these cases, each drive may be connected to bus 18 by one or more data media interfaces. Memory 28 may include at least one program product having a set (e.g., at least one) of program modules that are configured to carry out the functions of embodiments of the invention.

A program/utility 40 having a set (at least one) of program modules 42 may be stored, for example, in memory 28, such program modules 42 including, but not limited to, an operating system, one or more application programs, other program modules, and program data, each of which examples or some combination thereof may comprise an implementation of a network environment. Program modules 42 generally carry out the functions and/or methodologies of the described embodiments of the invention.

The server 12 may also communicate with one or more external devices 14 (e.g., keyboard, pointing device, display 24, etc.), with one or more devices that enable a user to interact with the server 12, and/or with any devices (e.g., network card, modem, etc.) that enable the server 12 to communicate with one or more other computing devices. Such communication may be through an input/output (I/O) interface 22. Also, the server 12 may communicate with one or more networks (e.g., a Local Area Network (LAN), a Wide Area Network (WAN), and/or a public network, such as the Internet) via the network adapter 20. As shown, the network adapter 20 communicates with the other modules of the server 12 via the bus 18. It should be understood that although not shown in the figures, other hardware and/or software modules may be used in conjunction with the server 12, including but not limited to: microcode, device drivers, redundant processing units, external disk drive arrays, RAID systems, tape drives, and data backup storage systems, among others.

Processor 16 executes programs stored in memory 28 to perform various functional applications and data processing, such as implementing a demand-oriented information flow channel classification method, wherein the demand-oriented information flow channel classification method comprises the steps of:

s11', obtaining external condition information.

And S12', judging whether the preset requirement is met according to the external condition information.

And S13', if the preset requirement is met, generating a corresponding guide item according to the external condition information.

S14', the guide item is inserted into the information display stream and displayed to the user.

S15', when the guide item is triggered by the user, the corresponding channel item is generated according to the guide item and added to the channel column of the information display stream.

In an embodiment of the present invention, in order to meet the personalized requirements of the user, after the guide item is triggered by the user, a creation instruction of the user and a title input by the user may also be received, and a corresponding channel item is created according to the creation instruction and the title and added to the channel bar. Therefore, the user can create the channel item corresponding to the guide item as required, the purpose of creating the personalized channel item by the user is met, and the experience degree of the user is improved.

A computer-readable storage medium, on which a computer program is stored, which when executed by a processor implements the demand-oriented information flow channel classification method of the above-described embodiments.

In the description herein, references to the description of the term "one embodiment," "some embodiments," "an example," "a specific example," or "some examples," etc., mean that a particular feature, structure, material, or characteristic described in connection with the embodiment or example is included in at least one embodiment or example of the invention. In this specification, the schematic representations of the terms used above are not necessarily intended to refer to the same embodiment or example. Furthermore, the particular features, structures, materials, or characteristics described may be combined in any suitable manner in any one or more embodiments or examples. Furthermore, various embodiments or examples and features of different embodiments or examples described in this specification can be combined and combined by one skilled in the art without contradiction.

Furthermore, the terms "first", "second" and "first" are used for descriptive purposes only and are not to be construed as indicating or implying relative importance or implicitly indicating the number of technical features indicated. Thus, a feature defined as "first" or "second" may explicitly or implicitly include at least one such feature. In the description of the present invention, "a plurality" means two or more unless specifically defined otherwise.

Any process or method descriptions in flow charts or otherwise described herein may be understood as representing modules, segments, or portions of code which include one or more executable instructions for implementing specific logical functions or steps of the process, and alternate implementations are included within the scope of the preferred embodiment of the present invention in which functions may be executed out of order from that shown or discussed, including substantially concurrently or in reverse order, depending on the functionality involved, as would be understood by those reasonably skilled in the art of the present invention.

The logic and/or steps represented in the flowcharts or otherwise described herein, e.g., an ordered listing of executable instructions that can be considered to implement logical functions, can be embodied in any computer-readable medium for use by or in connection with an instruction execution system, apparatus, or device, such as a computer-based system, processor-containing system, or other system that can fetch the instructions from the instruction execution system, apparatus, or device and execute the instructions. For the purposes of this description, a "computer-readable medium" can be any means that can contain, store, communicate, propagate, or transport the program for use by or in connection with the instruction execution system, apparatus, or device. More specific examples (a non-exhaustive list) of the computer-readable medium would include the following: an electrical connection (electronic device) having one or more wires, a portable computer diskette (magnetic device), a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber device, and a portable compact disc read-only memory (CDROM). Additionally, the computer-readable medium could even be paper or another suitable medium upon which the program is printed, as the program can be electronically captured, via for instance optical scanning of the paper or other medium, then compiled, interpreted or otherwise processed in a suitable manner if necessary, and then stored in a computer memory.

It should be understood that portions of the present invention may be implemented in hardware, software, firmware, or a combination thereof. In the above embodiments, the various steps or methods may be implemented in software or firmware stored in memory and executed by a suitable instruction execution system. For example, if implemented in hardware, as in another embodiment, any one or combination of the following techniques, which are known in the art, may be used: a discrete logic circuit having a logic gate circuit for implementing a logic function on a data signal, an application specific integrated circuit having an appropriate combinational logic gate circuit, a Programmable Gate Array (PGA), a Field Programmable Gate Array (FPGA), or the like.

It will be understood by those skilled in the art that all or part of the steps carried by the method for implementing the above embodiments may be implemented by hardware related to instructions of a program, which may be stored in a computer readable storage medium, and when the program is executed, the program includes one or a combination of the steps of the method embodiments.

In addition, functional units in the embodiments of the present invention may be integrated into one processing module, or each unit may exist alone physically, or two or more units are integrated into one module. The integrated module can be realized in a hardware mode, and can also be realized in a software functional module mode. The integrated module, if implemented in the form of a software functional module and sold or used as a stand-alone product, may also be stored in a computer readable storage medium.

The storage medium mentioned above may be a read-only memory, a magnetic or optical disk, etc. Although embodiments of the present invention have been shown and described above, it is understood that the above embodiments are exemplary and should not be construed as limiting the present invention, and that variations, modifications, substitutions and alterations can be made to the above embodiments by those of ordinary skill in the art within the scope of the present invention.

Claims

1. A demand-oriented information flow channel classification interaction method is characterized by comprising the following steps:

acquiring external condition information;

judging whether a preset requirement is met or not according to the external condition information;

if the preset requirements are met, generating a corresponding guide item according to the external condition information;

inserting the guide item into the information display stream and displaying the guide item to the user; and

when the guide item is triggered by the user, generating a corresponding channel item according to the guide item and adding the channel item into a channel column of the information display stream;

the external condition information is popularity information of a title corresponding to the guide item, and the judging whether a preset requirement is met according to the external condition information specifically comprises:

judging whether the popularity information of the title corresponding to the guide item is larger than a preset threshold value or not; and

and if the number of the guide items is larger than the preset threshold value, generating the guide items according to the titles.

2. The method as claimed in claim 1, further comprising, after the guidance item is triggered by the user:

generating a demand cluster corresponding to the guide item according to the guide item, wherein the demand cluster comprises a plurality of demand information;

generating a plurality of result display contents according to the plurality of requirement information; and

and generating a receiving page according to the plurality of result display contents, and jumping to the receiving page.

3. The method as claimed in claim 1, further comprising, after generating corresponding channel items according to the guide items and adding the corresponding channel items to the channel fields of the information display stream:

judging whether the popularity information of the title corresponding to the guide item is continuously larger than a first preset threshold value or not;

if the popularity information of the title corresponding to the guide item is continuously larger than the first preset threshold value, keeping the channel item in the channel bar;

and if the popularity information of the title corresponding to the guide item is not continuously larger than the first preset threshold value, deleting the channel item from the channel bar.

4. The method as claimed in claim 1, wherein the title corresponding to the guidance item is composed of one or more of environmental information, temporal information and entertainment information.

5. The method of claim 1, further comprising:

acquiring historical operation information of the user;

generating interest items of the user according to historical operation information of the user;

and generating a corresponding channel item according to the interest item of the user and adding the channel item into a channel column of the information display stream.

6. The method as claimed in claim 1, further comprising, after generating corresponding channel items according to the guide items and adding the corresponding channel items to the channel fields of the information display stream:

acquiring the user demand degree of the channel item;

and sorting the channel items in the channel bar according to the user demand degree of the channel items.

7. The method of claim 6, further comprising:

and when the user demand degree of the channel item at preset time is lower than a second preset threshold value, deleting the channel item from the channel bar.

8. The method as claimed in claim 1, further comprising, after generating corresponding channel items according to the guide items and adding the corresponding channel items to the channel fields of the information display stream:

and receiving the deletion operation of the user, and deleting the channel item from the channel bar according to the deletion operation.

9. The method of claim 1, further comprising:

acquiring a user model of the user;

and generating the guide item according to the external condition information and the user model.

10. The method of claim 1, further comprising:

receiving a creation instruction of the user and a title input by the user;

and creating a corresponding channel item according to the creating instruction and the title, and adding the channel item to the channel bar.

11. An information flow channel classification interaction device based on demand guidance is characterized by comprising:

the first acquisition module is used for acquiring external condition information;

the first judgment module is used for judging whether the preset requirements are met or not according to the external condition information;

the first generation module is used for generating a corresponding guide item according to the external condition information when the external condition information meets a preset requirement;

the display module is used for inserting the guide item into the information display stream and displaying the guide item to the user; and

a first adding module, configured to generate a corresponding channel item according to the guide item and add the channel item to a channel bar of the information display stream when the guide item is triggered by the user;

the external condition information is popularity information of a title corresponding to the guidance item, and the first determining module is specifically configured to:

12. The demand-directed information flow channel classification interaction apparatus of claim 11, further comprising:

a second generating module, configured to generate a demand cluster corresponding to the guidance item according to the guidance item, where the demand cluster includes multiple demand information;

the third generation module is used for generating a plurality of result display contents according to the plurality of demand information; and

and the first processing module is used for generating a receiving page according to the plurality of result display contents and jumping to the receiving page.

13. The demand-directed information flow channel classification interaction apparatus of claim 11, further comprising:

the second judging module is used for judging whether the popularity information of the title corresponding to the guide item is continuously larger than a first preset threshold value;

the second processing module is used for keeping the channel item in the channel bar when the popularity information of the title corresponding to the guide item is continuously larger than the first preset threshold value;

and the third processing module is used for deleting the channel item from the channel bar when the popularity information of the title corresponding to the guide item is not continuously greater than the first preset threshold value.

14. The demand-directed information flow channel category interaction device of claim 11, wherein the title corresponding to the guidance item is composed of one or more of environmental information, time information, and entertainment information.

15. The demand-directed information flow channel classification interaction apparatus of claim 11, further comprising:

the second acquisition module is used for acquiring historical operation information of the user;

the fourth generation module is used for generating the interest items of the user according to the historical operation information of the user;

and the second adding module is used for generating a corresponding channel item according to the interest item of the user and adding the channel item into the channel bar of the information display stream.

16. The demand-directed information flow channel classification interaction apparatus of claim 11, further comprising:

a third obtaining module, configured to obtain a user demand degree of the channel item;

and the sequencing module is used for sequencing the channel items in the channel bar according to the channel item user demand degree.

17. The demand-directed information flow channel classification interaction apparatus of claim 11, further comprising:

and the fourth processing module is used for deleting the channel item from the channel bar when the user demand degree of the channel item at preset time is lower than a second preset threshold value.

18. The demand-directed information flow channel classification interaction apparatus of claim 11, further comprising:

and the fifth processing module is used for receiving the deletion operation of the user and deleting the channel item from the channel bar according to the deletion operation.

19. The demand-directed information flow channel classification interaction apparatus of claim 11, further comprising:

a fourth obtaining module, configured to obtain a user model of the user;

and the fifth generation module is used for generating the guide item according to the external condition information and the user model.

20. The demand-directed information flow channel classification interaction apparatus of claim 11, further comprising:

the receiving module is used for receiving a creation instruction of the user and a title input by the user;

and the sixth processing module is used for creating a corresponding channel item according to the creation instruction and the title and adding the channel item to the channel bar.

21. A server, comprising:

one or more processors;

a storage device for storing one or more programs,

when executed by the one or more processors, cause the one or more processors to implement a demand-directed information flow channel classification method according to any one of claims 1-10.

22. A computer-readable storage medium, on which a computer program is stored, which, when being executed by a processor, carries out a method for demand-oriented information flow channel classification interaction according to any one of claims 1 to 10.