CN106921724B

CN106921724B - Game promotion content processing method and device

Info

Publication number: CN106921724B
Application number: CN201610006399.3A
Authority: CN
Inventors: 黎立; 李从兵; 赵元学; 杨志明; 徐凯; 邝丽敏; 吴皆涛; 刘辉; 刘寒
Original assignee: Tencent Technology Shenzhen Co Ltd
Current assignee: Tencent Technology Shenzhen Co Ltd
Priority date: 2015-12-28
Filing date: 2016-01-05
Publication date: 2020-07-24
Anticipated expiration: 2036-01-05
Also published as: CN106921724A

Abstract

The invention relates to a game promotion content processing method and a device, wherein the method comprises the following steps: obtaining game data from a game client through a game promotion client; uploading the game data to a promotion platform; receiving game promotion contents pushed by the promotion platform when the game data meet the pushing conditions; and displaying the game promotion content in a game window of the game client. According to the game promotion content processing method and device provided by the invention, the promotion platform utilizes the game data from the game client to push the game promotion content in combination with the pushing condition, the targeted audience is game players, the pertinence is strong, the game promotion is more accurate, and the success rate is high.

Description

Game promotion content processing method and device

Technical Field

The invention relates to the technical field of internet, in particular to the technical field of network popularization, and particularly relates to a game popularization content processing method and device.

Background

At present, a promotion channel of game related content takes advertisements as a main part, electronic advertisements without audience difference are put on a large website in a main form, and advertisements of a specific audience concerning an account are pushed through an influential social network account. The large websites are websites with access quantity exceeding a certain number, such as various large portal websites or search websites and the like; social network accounts are public service accounts registered in a social network, such as game vendors, individuals or companies specializing in network promotion work.

However, when game advertisements are put on a large website, the targeted audience is all users who may visit the website, the audience difference is not generated, and finally the game advertisements are interested and the clicked users account for a very small proportion of the total users. The game advertisement is pushed through the social network account, the audience only concerns the specific user of the social network account, the putting range is small, and the game advertisement is interested finally, and the proportion of the clicked users to the total users is not high. Therefore, the current game promotion mode is not accurate, a large amount of network resources are occupied during promotion, but the success rate is low, and improvement is needed.

Disclosure of Invention

Therefore, it is necessary to provide a method and an apparatus for processing game promotion content to solve the problem that the current game promotion manner is not accurate.

A method of game promotion content processing, the method comprising:

obtaining game data from a game client through a game promotion client;

uploading the game data to a promotion platform;

receiving game promotion contents pushed by the promotion platform when the game data meet the pushing conditions;

and displaying the game promotion content in a game window of the game client.

A game promotion content processing apparatus, the apparatus comprising:

the acquisition module is used for acquiring game data from the game client through the game promotion client;

the uploading module is used for uploading the game data to a promotion platform;

the receiving module is used for receiving the game promotion content pushed by the promotion platform when the game data meets the pushing conditions;

and the display module is used for displaying the game promotion content in a game window of the game client.

According to the game promotion content processing method and device, the game promotion client and the game client are operated simultaneously, the game data are obtained from the game client through the game promotion client and are uploaded to the promotion platform, and the promotion platform pushes the game promotion content according to the game data and the pushing conditions. Therefore, the promotion platform utilizes the game data from the game client to push the game promotion content in combination with the pushing conditions, the targeted audience is game players, the pertinence is strong, the game promotion is more accurate, and the success rate is high. And the game promotion client can run along with any appointed game client, so that the method has strong adaptability.

Drawings

FIG. 1 is a diagram of an environment in which a game promotion system may be implemented in one embodiment;

FIG. 2 is a block diagram of a user terminal in one embodiment;

FIG. 3 is a flowchart illustrating a method for processing game promotion content according to an embodiment;

FIG. 4 is a flowchart illustrating a method for processing game promoting content according to another embodiment;

FIG. 5 is a flowchart illustrating a method for processing game promoting content according to yet another embodiment;

FIG. 6 is a diagram illustrating a game window of a game client displayed by a user terminal in one embodiment;

FIG. 7 is a diagram illustrating an exemplary prompt window drawn at a first predetermined location within a game window;

FIG. 8 is a diagram of a minimized gaming promotion presentation window in a gaming window, in one embodiment;

FIG. 9 is a flowchart illustrating the steps of displaying a game promotion in a game window based on a real-time detected position of the game window in one embodiment;

FIG. 10 is a block diagram showing the structure of a game promotion content processing apparatus according to an embodiment;

fig. 11 is a block diagram showing the construction of a game promotion content processing apparatus according to another embodiment;

FIG. 12 is a block diagram showing the construction of a game promotion content processing apparatus according to still another embodiment;

FIG. 13 is a block diagram of a display module in one embodiment;

fig. 14 is a block diagram showing the structure of a display module in another embodiment.

Detailed Description

In order to make the objects, technical solutions and advantages of the present invention more apparent, the present invention is described in further detail below with reference to the accompanying drawings and embodiments. It should be understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.

As shown in fig. 1, in one embodiment, a game promotion system is provided, which includes a user terminal 101 and a promotion platform 102 connected via a network, and may further include at least one of a publisher server 103, a launch management terminal 104, and a game server 105. User terminal 101 may be connected to a publisher server 103, user terminal 101 may be connected to a game server 105 when running a game client, and a publisher may be connected to a promotion platform 102 through a launch management terminal 104 to configure game promotion content. Wherein the user terminal 101 includes a fixed terminal and a mobile terminal, the mobile terminal includes at least one of a smart phone, a tablet computer, a Personal Digital Assistant (PDA), and a laptop portable computer, and the fixed terminal includes at least one of a desktop computer and a vehicle-mounted computer. The impression management terminal 104 may be any of the above terminals included in the user terminal 101. The promotional platform 102 can be a stand-alone physical server or a cluster of servers. The publisher server 103 is a server installed by a party who publishes the game promotion content on the promotion platform 102, and may be an independent physical server or a server cluster, and is used for providing remote resources specified by the game promotion content for the user terminal.

In one embodiment, the user terminal 101 is configured as shown in fig. 2, and includes a processor, a non-volatile storage medium, an internal memory, a network interface, a display screen, and an input device, which are connected via a system bus. Wherein the processor has a computing function and a function of controlling the operation of the user terminal 101, and is configured to execute a game promotion content processing method. The nonvolatile storage medium includes at least one of a magnetic storage medium, an optical storage medium, and a flash memory type storage medium, and stores an operating system and a game promotion content processing apparatus. The game promotion content processing device is used for realizing a game promotion content processing method. The network interface is used to connect to a network to communicate with the promotion platform 102 or the publisher server 103. The display screen comprises at least one of a liquid crystal display screen, a flexible display screen and an electronic ink display screen. The input device comprises at least one of a physical button, a track ball, a touch pad and a touch layer overlapped with the display screen, wherein the touch layer and the display screen are combined to form the touch screen.

As shown in fig. 3, in one embodiment, a game promotion content processing method is provided, and this embodiment is exemplified by applying the method to the user terminal 101 in fig. 1 and 2 described above. The method specifically comprises the following steps:

step 302, obtaining game data from a game client through a game promotion client.

Specifically, the user terminal runs a game client and a game promotion client, wherein the game client can be a stand-alone game client, preferably a client of a network game, and the game client can be connected to the game server during running to interact game data with the game server, so that the game server can synchronize game data of game players sharing a game in the same scene between the user terminals where the game players are located. The game client may be at least one of a network battle game client, a chess network game client, an intelligence network game client, a sports competition network game client and the like.

The game promotion client is an application program which is locally operated by the user terminal and is used for interacting with the promotion platform and processing game promotion contents. The game promotion client can operate independently of the game client and acquire game data from the game client. When a plurality of game clients are locally operated on the user terminal, the user terminal can acquire game data from the game client which is currently in an activated state through the game promotion client, and can also acquire the game data from the plurality of game clients through the game promotion client. Wherein the active game client may be the game client for which the game window is currently being displayed at the front-most. The game promotion client can be started along with the starting of the game client, and the game promotion client can be packaged and released along with the game client.

The game data is data related to the game of the game client, and may include at least one of player registration information and player identification, and may further include at least one of game progress, game state, or game character attribute information. The player or game player refers to a user who uses a game client, and the player login information is used to verify the login status and determine whether the game player is online. The game state is, for example, a game-in-progress state, a game-waiting state, or a player-away state. Game character attribute information such as game character level, game character occupation, or game character equipment information, etc.

And step 304, uploading game data to the promotion platform.

Specifically, the user terminal is connected to the promotion platform through a network, so that the game data is uploaded to the promotion platform, and the promotion platform decides whether to push game promotion content to the user terminal uploading the game data according to the uploaded game data.

In one embodiment, the user terminal performs the above steps 302 to 304 periodically. Specifically, the user terminal periodically obtains game data from the game client through the game promotion client, and uploads the game data to the promotion platform. The regular period refers to performing a certain action periodically, and the regular period may be every preset time interval, such as every 10 minutes; the periodicity may also be every predetermined time point, such as every hour. Therefore, the game data are periodically acquired and uploaded to the promotion platform, so that the promotion platform can know the game playing dynamics of game players on the user terminal, and can push game promotion contents to the user terminal at a proper time.

Step 306, receiving the game promotion content pushed by the promotion platform when the game data meets the pushing condition.

Specifically, the promotion platform may preset a corresponding pushing condition corresponding to the game promotion content, match the game data by using the preset pushing condition after receiving the game data uploaded by the user terminal, and push the game promotion content corresponding to the pushing condition to the user terminal if the matching is successful. The push condition may be a restriction condition on the attributes of the game player or a restriction condition on time.

The game promotion content refers to information provided by the delivering party for promoting the game or products related to the game. The game promotion content may include the resource itself or the resource address, and the resource includes any data type that can be transmitted over the network, such as one or a combination of text, picture, audio and video. The resource address comprises any one or combination of several of a video playing address, a picture accessing address, an audio playing address and a webpage link address.

When the game is promoted by operation activities, the operator can configure the game promotion content to be pushed and the corresponding pushing conditions on the promotion platform by the releasing party. The configured game promotion content can comprise a release data type, a content title and a window default display mode, and the push condition comprises a push time period condition and a player attribute condition.

The type of the released data comprises one or a combination of several of texts, pictures, web pages and videos, and the operator can select the released size according to the requirement. The default window display mode refers to a mode of displaying a game promotion content display window in a default mode after the game promotion content is received by the user terminal, the default window display mode comprises a window closing mode, a window minimizing mode and a window maximizing mode, and a game player can freely switch the game promotion content display window among the three modes after the game promotion content display window is displayed according to the default window display mode no matter which default display mode is. The player attribute condition comprises at least one of a game zone where the game character is located, a game character grade, a game character occupation, a designated player identification, user attribute information corresponding to a user identification associated with the player identification, a skill attribute, a trigger of a game event and the like.

And step 308, displaying the game promotion content in a game window of the game client.

Specifically, for the resources in the game promotion content, such as pictures or texts, the resources can be directly displayed in the game window; for the resource address in the game promotion content, such as a video playing address, a picture access address, an audio playing address or a webpage link address, the resource can be downloaded from the publisher server or the promotion platform according to the resource address and displayed in the game window.

According to the game promotion content processing method, the game promotion client and the game client are operated at the same time, the game promotion client acquires the game data from the game client and uploads the game data to the promotion platform, and the promotion platform pushes the game promotion content according to the game data and the pushing conditions. Therefore, the promotion platform utilizes the game data from the game client to push the game promotion content in combination with the pushing conditions, the targeted audience is game players, the pertinence is strong, the game promotion is more accurate, and the success rate is high. And the game promotion client can run along with any appointed game client, so that the method has strong adaptability.

In one embodiment, before step 302, the method further includes: the predefined process is triggered with the start of the game client, and the game promotion client registered in the predefined process is started.

Specifically, the game client pulls up the predefined process after being started, and the game promotion client is registered in the predefined process, so that the game promotion client can be started after the predefined process is started, and the game promotion client can be started along with the starting of the game client.

Specifically, as shown in fig. 4, the whole flow of the game promotion content processing method will be described. Step 401, the game client starts a predefined process after starting, and the predefined process acquires game data from the game client. Step 402, the predefined process starts the game promotion client and provides the game data to the game promotion client. In step 403, the game promotion client uploads game data to the promotion platform. At step 404, the promotion platform obtains current time and/or player attribute information. Step 405, the promotion platform determines whether the current time meets the push time period condition and/or whether the player attribute information meets the player attribute condition, if yes, pushes the game promotion content to the game promotion client, and if not, returns a feedback that no push content exists to the game promotion client. Step 406, after receiving the game promotion content pushed by the promotion platform, the game promotion client specifies a drawing window in the game window, and displays the game promotion content in the drawing window.

In one embodiment, the game data includes player login information; the game data is periodically acquired from the game client through the game promotion client and uploaded to the promotion platform; step 306 specifically includes: and receiving game promotion contents pushed by the promotion platform, wherein the pushed game promotion contents are pushed by the promotion platform when the promotion platform judges that the game player is online according to the login information of the game player.

Specifically, the user terminal periodically obtains game data from the game client through the game promotion client, and uploads the game data to the promotion platform. Wherein the regular period may be every preset time interval or every preset time point. The player login information refers to information generated by a game player logging in a game server through a game client for verifying the identity.

After receiving the game data, if the promotion platform detects that the game data does not include the player login information, the promotion platform can judge that the game player is offline or offline, the promotion platform can not push the game promotion content to the user terminal where the game client end uploading the game data is located, and at the moment, the promotion platform can return feedback of no push content to the user terminal where the game promotion client end uploading the game data is located.

If the promotion platform detects that the game data comprises the player login information and the player login information is legal, the promotion platform can judge that the game player is online and push game promotion content to a user terminal where a game client which uploads the game data is located. The game player is online as one of the push conditions, and may be combined with other push conditions described below.

In the embodiment, the game promotion client side acquires the login information of the player from the game client side regularly and uploads the login information to the promotion platform, so that the promotion platform can acquire the online dynamic state of the game player regularly, the game promotion content is pushed only when the game player is online, the game promotion accuracy is further improved, and the promotion success rate is further improved.

In one embodiment, the promotion platform may invoke a verification interface provided by the game server to verify validity of the player login information, specifically, the player login information is sent to the game server through the verification interface, the game server decrypts the player login information by using an external secret decryption method, verifies the player login information by combining with the game player information stored in the game server, and gives a validity verification result, which is then fed back to the promotion platform through the verification interface.

In one embodiment, the game data includes a player identification, the push condition includes a player attribute condition and/or a push time period condition; step 306 specifically includes: and receiving game promotion content pushed by the promotion platform when the player attribute information acquired according to the player identification accords with the player attribute condition and/or the current time accords with the pushing time period condition.

Specifically, the player identification refers to a character string capable of uniquely identifying a game player, and may include at least one of characters such as numbers, letters, and punctuation marks. The player identification may be a game account number used by the game player when logging into the game client. The push conditions comprise player attribute conditions and/or push time period conditions, the player attribute conditions and the push time period conditions can be combined at will, and the player attribute conditions and/or the push time period conditions can be combined with the online push conditions of the player at will.

The game server stores player attribute information corresponding to the player identification of each game player, including a game zone where the game character is located, the game character level, the game character occupation, the player recharging amount, the player recharging times, whether the player is a member player or not, and the like. The promotion platform can acquire player attribute information required by the player attribute conditions from the game server according to the player identification. In one embodiment, the promotion platform may pull the player attribute information to the game server platform in real-time or periodically, so that the promotion platform may obtain the player attribute information required by the player attribute conditions from the promotion platform according to the player identification.

The promotion platform determines whether the acquired player attribute information meets the player attribute conditions, specifically, for example, determines whether the acquired game zone where the game character is located is in the set of the game zones specified by the player attribute conditions, determines whether the acquired game character level is within the level range specified by the player attribute conditions, determines whether the acquired game character occupation is within the game character occupation range specified by the player attribute conditions, and determines whether the acquired player recharge amount or number is within the amount or number range specified by the player attribute conditions.

The promotion platform judges whether the current time meets the pushing time period condition, and can acquire the current time to judge whether the current time is in the pushing time period specified by the pushing time period condition. The promotion platform acquires the current time, specifically can acquire the system time when the uploaded game data are received as the current time, or can acquire the real-time system time when the current time is required to be judged to be in accordance with the pushing time period condition as the current time, and has low requirement on the precision of the current time.

In this embodiment, when the promotion platform pushes the game promotion content, at least one of the player attribute condition and the push time period condition is considered, so that the delivering party can select a suitable audience and a push time period according to the promotion requirement, thereby ensuring high precision and high reach rate of pushing.

In one embodiment, step 308 specifically includes: detecting the position of a game window of a game client in real time through the game promotion client; and displaying the game promotion content in the game window according to the position of the game window detected in real time.

In particular, the real-time detection means detection at a higher frequency, and the frequency of detection is preferably higher than the image refresh frequency 24HZ recognizable by the general human eye. The game client provides a game window facing a game player during running, the game window is used for outputting game pictures to the game player, and the game client can also detect that cursor operation in the game window triggers a corresponding game control instruction.

The position of the game window refers to the position of the game window relative to a display screen of the user terminal, the position of the game window is generally fixed under the condition of full-screen display, and the position of the game window of the game client needs to be determined through real-time detection of the game promotion client under the condition that the size of the game window is variable or movable. The specific game promotion client can obtain the position of the game window by scanning the desktop. The position of the game window can be represented by coordinates of two diagonal points of the game window, any three or four vertexes of the game window, the center point of the game window and the length and width of the game window, and any vertex of the game window and the length and width of the game window.

According to the position of the game window detected in real time, the game promotion content can be ensured to be displayed in the game window, so that the game promotion content and a game picture operated by a game player can be fused, the display of the game promotion content in the game window cannot be influenced no matter how the size or the position of the game window is adjusted by the game player, and the game player can be ensured to effectively receive information transmitted by the game promotion content.

In one embodiment, step 308 comprises: and drawing a game promotion content display window at a preset position in the game window according to the position of the game window detected in real time, and displaying the game promotion content in the game promotion content display window.

Specifically, the game promotion content display window is drawn according to the position of the game window detected in real time at a preset position in the game window, wherein the preset position is the topmost layer of all the layers, and the preset position can be a notice display area in the game window. The game promotion content display window drawn in this way is static relative to the game window, and the game promotion content can be stably displayed in the game window.

In this embodiment, the game promotion client and the game client are simultaneously operated, and the game data is acquired from the game client through the game promotion client and uploaded to the promotion platform, so that the promotion platform pushes the game promotion content according to the game data and the pushing conditions. And the position of the game window is detected in real time through the game promotion client, so that the game promotion content can be stably displayed in the game window according to the position of the game window. Therefore, the promotion platform utilizes the game data from the game client to push the game promotion content in combination with the pushing conditions, the targeted audience is game players, the pertinence is strong, the game promotion is more accurate, and the success rate is high. And the game promotion client can run along with any appointed game client, so that the method has strong adaptability. And the game promotion client displays the game promotion content in the game window according to the position of the game window detected in real time, so that the game promotion content can be always displayed in the game window.

As shown in fig. 5, in one embodiment, the game promotion content includes a default display mode of the window, and step 308 includes step 501: and detecting the position of a game window of the game client in real time through the game promotion client. Step 308 specifically comprises the following steps:

step 502, when the default window display mode is the window closing mode, according to the position of the game window detected in real time, drawing a prompt window at a first preset position in the game window.

Specifically, the default display mode of the window refers to an initial display mode of the window drawn in the game window by the game promotion client after receiving the pushed game promotion content and used for displaying the game promotion content. And when the default display mode of the window is a window closing mode, the pushed game promotion content does not display the detailed content by default. The user terminal is positioned to a first preset position in the game window through the game promotion client according to the position of the game window detected in real time, and therefore a prompt window is drawn at the first preset position. The prompt window is mainly used for prompting a game player that a newly pushed game promotion content exists, can display a content title in the game promotion content, and can also display a preset icon or a designated icon in the game promotion content. The number of words is limited when the content title is configured on the promotion platform, for example, the length of the content title does not exceed 8 Chinese characters.

For example, fig. 6 is a schematic diagram of a game window, in which a game screen is displayed, a control for controlling a game character, and a control for displaying attribute information of the game character are displayed. In fig. 6, the game screen occupies most of the left side of the game window, and the right side of the game window is a display area for game related messages, such as a bulletin display area and a chat record display area.

Referring to fig. 7, after receiving the game promotion content through the game promotion client, the user terminal sets a drawing prompt window 702 at a first preset position, for example, the upper left corner of the game screen in fig. 7, based on the game window shown in fig. 6, and displays a content title included in the game promotion content in the prompt window 702 as "upgrade reward click pickup".

Step 504, a preset operation on the prompt window is detected to draw the game promotion content display window at a second preset position in the game window.

Specifically, the user terminal detects a preset operation on the prompt window through the game promotion client, such as a click operation, a double click operation, an operation of pressing and holding for more than a preset time period, a click operation, a sliding operation, or the like. And after detecting the preset operation, the user terminal draws a game promotion content display window at the second preset position of the game window according to the position of the game window detected in real time. The game promotion content display window can be drawn in a display area of game related messages in the game window.

Step 506, the game promotion content is displayed in the game promotion content display window.

For example, after the game player clicks the prompt window 702 shown in fig. 7, a game promotion content display window 802 of a first preset size is drawn at the top of the bulletin display area on the right side of the game window, so that various information to be displayed included in the game promotion content is displayed in the game promotion content display window 802.

And step 508, when the default window display mode is the minimized window mode, drawing a game promotion content display window with a first preset size at a second preset position in the game window according to the position of the game window detected in real time so as to display the game promotion content.

Specifically, when the default display mode of the window is the minimized window mode, the game promotion content which indicates pushing is displayed in the minimized game promotion content display window by default. The user terminal is positioned to a second preset position in the game window through the game promotion client according to the position of the game window detected in real time, so that a game promotion content display window with a first preset size is drawn at the second preset position, and game promotion content is displayed in the game promotion content display window.

For example, after receiving the promoted game promotion content through the game promotion client, extracting the default display mode of the window from the game promotion content as the minimized window mode, and drawing the minimized game promotion content display window shown in fig. 8 on top of the bulletin display area on the right side of the game window shown in fig. 6 to display the game promotion content.

Step 510, when the default window display mode is the maximized window mode, drawing a game promotion content display window with a second preset size at a third preset position in the game window according to the position of the game window detected in real time so as to display the game promotion content; the second predetermined size is greater than the first predetermined size.

Specifically, the game promotion content display window with the second preset size is a maximized game promotion content display window, the game promotion content can be visually and comprehensively displayed through the maximized game promotion content display window, and the dispenser can also provide more information in the maximized game promotion content display window.

In this embodiment, through the selection of the default display modes of the various windows, the delivering party can configure the default display mode of the game promotion content as required, so that the game promotion content can be differentially displayed at different degrees at the game player.

In one embodiment, the user terminal can detect an instruction for adjusting the size of the game promotion content display window through the game promotion client and notify the corresponding dispenser server of the game promotion content; and receiving the game promotion content generated by the server of the delivering party according to the adjusted size and displaying the game promotion content in the game promotion content display window after the size is adjusted. Therefore, the game player can adjust the size of the game promotion content display window according to the self requirement, the interference to the game player is avoided in the small size, more contents can be provided for the interested game player in the large size, and the game promotion content display window can adapt to various application scenes. Wherein resizing the game promotion content presentation window may switch between closing the window, minimizing the window, and maximizing the window.

As shown in fig. 9, in an embodiment, the game promotion content includes a web page link address, and step 308 specifically includes the following steps:

and step 902, displaying the embedded browser window at a second preset position in the game window according to the position of the game window detected in real time.

Specifically, the embedded browser window is a game promotion client or a browser embedded in the game client, and is a game promotion content display window. The method comprises the steps that a user terminal obtains a window default display mode in game promotion content through a game promotion client, and when the default display mode of a default window is a window closing mode, a prompt window is drawn at a first preset position in a game window according to the position of the game window detected in real time; and detecting the preset operation of the prompt window to display the embedded browser window at a second preset position in the game window. And when the default window display mode is a minimized window mode, directly displaying the embedded browser window at a second preset position in the game window according to the position of the game window detected in real time.

And 904, acquiring the webpage content according to the webpage link address and displaying the webpage content in the embedded browser window.

Specifically, the user terminal acquires the webpage content from the launch party server through the game promotion client according to the webpage link address, and displays the webpage content in the embedded browser window.

Step 906, detecting an instruction for adjusting the size of the embedded browser window and notifying a publisher server corresponding to the game promotion content.

Specifically, the instruction for adjusting the size of the embedded browser window may be an instruction for dragging an edge of the embedded browser window, or may be an instruction for clicking a control for maximizing the window. After detecting the instruction of adjusting the size of the embedded browser window through the game promotion client, the user terminal generates a notification message according to the adjusted size or the information of the maximized window and sends the notification message to a publisher server corresponding to the game promotion content. The notification message may be forwarded to the publisher server through the promotion platform. Wherein resizing the embedded browser window can switch between closing the window, minimizing the window, and maximizing the window.

Step 908, receiving the webpage content generated by the publisher server according to the adjusted size and displaying the webpage content in the embedded browser window.

Specifically, after receiving the notification message, the publisher server determines the adjusted size of the embedded browser window according to the notification message, and generates web page content suitable for being displayed in the adjusted size according to the size and sends the web page content to the game promotion client. And the user terminal displays the webpage content generated according to the adjusted size in the embedded browser window after the size is adjusted through the game promotion client.

In the embodiment, the embedded browser can support the webpage content, the game player can adjust the size of the embedded browser window according to the self requirement, the interference to the game player is avoided in the small size, more content can be provided for the interested game player in the large size, and the embedded browser can adapt to various application scenes.

In one embodiment, the game promotion content is generated by configuration after the account number of the delivering party logs in the promotion platform. Specifically, the publisher can use the publisher account authenticated by the promotion platform to log in the promotion platform to configure the game promotion content through the release management terminal. The specific delivering party can configure the game promotion content needing to be pushed and the corresponding pushing conditions on the promotion platform. The configured game promotion content can comprise a release data type, a content title and a window default display mode, and the push condition comprises a push time period condition and a player attribute condition.

As shown in fig. 10, in one embodiment, a game promotion content processing apparatus 1000 is provided, which has functional modules for implementing the game promotion content processing methods of the foregoing embodiments. The game promotion content processing apparatus 1000 includes an acquisition module 1010, an upload module 1020, a reception module 1030, and a display module 1050.

An obtaining module 1010, configured to obtain game data from the game client through the game promoting client.

And an uploading module 1020 for uploading the game data to the promotion platform.

Specifically, the uploading module 1020 is configured to connect to a promotion platform through a network, so as to upload game data to the promotion platform, so that the promotion platform decides whether to push game promotion content to a user terminal that uploads the game data according to the uploaded game data.

In one embodiment, the obtaining module 1010 is configured to obtain game data from a game client periodically through a game promotion client, and the uploading module 1020 is configured to upload the periodically obtained game data to a promotion platform. The regular period refers to performing a certain action periodically, and the regular period may be every preset time interval, such as every 10 minutes; the periodicity may also be every predetermined time point, such as every hour. Therefore, the game data are periodically acquired and uploaded to the promotion platform, so that the promotion platform can know the game playing dynamics of game players on the user terminal, and can push game promotion contents to the user terminal at a proper time.

The receiving module 1030 is configured to receive the game promotion content pushed by the promotion platform when the game data meets the pushing condition.

Specifically, the promotion platform may preset a corresponding push condition corresponding to the game promotion content, match the game data using the preset push condition after receiving the game data uploaded by the user terminal, if the match is successful, push the game promotion content corresponding to the push condition to the user terminal, and the receiving module 1030 is configured to receive the pushed game promotion content. The push condition may be a restriction condition on the attributes of the game player or a restriction condition on time.

And a display module 1050 for displaying the game promotion content in the game window of the game client.

Specifically, for the resources themselves in the game promotion content, such as pictures or text, the display module 1050 may be used to display directly in the game window; for a resource address in the game promotion content, such as a video playing address, a picture accessing address, an audio playing address, or a web page link address, the display module 1050 may download the resource from the publisher server or the promotion platform according to the resource address and display the resource in the game window.

The game promotion content processing device 1000 runs the game promotion client and the game client at the same time, obtains the game data from the game client through the game promotion client and uploads the game data to the promotion platform, so that the promotion platform pushes the game promotion content according to the game data and the pushing condition. Therefore, the promotion platform utilizes the game data from the game client to push the game promotion content in combination with the pushing conditions, the targeted audience is game players, the pertinence is strong, the game promotion is more accurate, and the success rate is high. And the game promotion client can run along with any appointed game client, so that the method has strong adaptability.

As shown in fig. 11, in one embodiment, the game promotion content processing apparatus 1000 further includes an initiation module 1060 for triggering the predefined process upon initiation of the game client and initiating the game promotion client registered in the predefined process.

In one embodiment, the game data includes player login information; the game data is periodically acquired from the game client through the game promotion client and uploaded to the promotion platform; the receiving module 1030 is specifically configured to receive game promotion content pushed by a promotion platform, where the pushed game promotion content is pushed by the promotion platform when it is determined that a game player is online according to the game player login information.

Specifically, the obtaining module 1010 is configured to obtain game data from a game client periodically through a game promotion client, and the uploading module 1020 is configured to upload the periodically obtained game data to a promotion platform. Wherein the regular period may be every preset time interval or every preset time point. The player login information refers to information generated by a game player logging in a game server through a game client for verifying the identity.

In one embodiment, the promotion platform may be configured to invoke a verification interface provided by the game server to verify validity of the player login information, and specifically, the player login information is sent to the game server through the verification interface, and the game server is configured to decrypt the player login information by using an external secret decryption method, and then verify the player login information by combining with information of the game player stored in the game server, and give a validity verification result, which is then fed back to the promotion platform through the verification interface.

In one embodiment, the game data includes a player identification, the push condition includes a player attribute condition and/or a push time period condition; the receiving module 1030 is specifically configured to receive game promotion content pushed by the promotion platform when the player attribute information obtained according to the player identifier meets the player attribute condition and/or the current time meets the pushing time period condition.

The promotion platform is used for judging whether the acquired player attribute information meets the player attribute condition, specifically, for example, judging whether the acquired game zone where the game character is located is in a set of the game zones specified by the player attribute condition, judging whether the acquired game character level is in a level range specified by the player attribute condition, judging whether the acquired game character occupation is in a game character occupation range specified by the player attribute condition, judging whether the acquired player recharge amount or number is in an amount or number range specified by the player attribute condition, and the like.

The promotion platform is used for judging whether the current time meets the pushing time period condition or not, and can acquire the current time to judge whether the current time is in the pushing time period specified by the pushing time period condition or not. The promotion platform acquires the current time, specifically can acquire the system time when the uploaded game data are received as the current time, or can acquire the real-time system time when the current time is required to be judged to be in accordance with the pushing time period condition as the current time, and has low requirement on the precision of the current time.

As shown in fig. 12, in one embodiment, the game promotion content processing apparatus 1000 further includes a position detection module 1040, configured to detect, in real time, a position of a game window of the game client through the game promotion client.

The display module 1050 is further configured to display the game promotion content in the game window according to the position of the game window detected in real time.

Specifically, for the resources themselves in the game promotion content, such as pictures or texts, the display module 1050 may be directly displayed in the game window; for a resource address in the game promotion content, such as a video playing address, a picture accessing address, an audio playing address, or a web page link address, the display module 1050 may download the resource from the publisher server or the promotion platform according to the resource address and display the resource in the game window. According to the position of the game window detected in real time, the game promotion content can be ensured to be displayed in the game window, so that the game promotion content and a game picture operated by a game player can be fused, the display of the game promotion content in the game window cannot be influenced no matter how the size or the position of the game window is adjusted by the game player, and the game player can be ensured to effectively receive information transmitted by the game promotion content.

In one embodiment, the display module 1050 is further configured to draw a game promotion content display window at a preset position in the game window according to the position of the game window detected in real time, and display the game promotion content in the game promotion content display window. Specifically, the display module 1050 is configured to handle a top in a preset position of the game window according to the position of the game window detected in real time to draw the game promotion content display window, where the top is located at the topmost layer of all layers, and the preset position may be a bulletin display area in the game window. The game promotion content display window drawn in this way is static relative to the game window, and the game promotion content can be stably displayed in the game window.

In one embodiment, the game promotion content includes a default display mode of the window; referring to fig. 13, the display module 1050 includes: a prompt window drawing module 1051, an operation detection module 1052, a content display module 1053, a minimized window display module 1054, and a maximized window display module 1055.

And a prompt window drawing module 1051, configured to draw a prompt window at a first preset position in the game window according to the position of the game window detected in real time when the default display mode of the window is a window closing mode.

Specifically, the default display mode of the window refers to an initial display mode of the window drawn in the game window by the game promotion client after receiving the pushed game promotion content and used for displaying the game promotion content. And when the default display mode of the window is a window closing mode, the pushed game promotion content does not display the detailed content by default. The prompt window drawing module 1051 is configured to position, by the game promotion client, a first preset position in the game window according to the position of the game window detected in real time, so as to draw the prompt window at the first preset position. The prompt window is mainly used for prompting a game player that a newly pushed game promotion content exists, can display a content title in the game promotion content, and can also display a preset icon or a designated icon in the game promotion content. The number of words is limited when the content title is configured on the promotion platform, for example, the length of the content title does not exceed 8 Chinese characters.

An operation detection module 1052, configured to detect a preset operation on the prompt window to draw the game promotion content display window at a second preset position in the game window.

Specifically, the operation detection module 1052 is configured to detect a preset operation on the prompt window through the game promotion client, such as a click operation, a double click operation, an operation of pressing and holding for more than a preset time period, a point touch operation, a sliding operation, or the like. The operation detection module 1052 is configured to, after detecting the preset operation, top-draw a game promotion content display window at a second preset position of the game window according to the position of the game window detected in real time. The game promotion content display window can be drawn in a display area of game related messages in the game window.

And the content display module 1053 is configured to display the game promotion content in the game promotion content display window.

And a minimized window displaying module 1054, configured to draw, according to the position of the game window detected in real time, a game promotion content display window of a first preset size at a second preset position in the game window to display the game promotion content, when the default display mode of the window is the minimized window mode.

Specifically, when the default display mode of the window is the minimized window mode, the game promotion content which indicates pushing is displayed in the minimized game promotion content display window by default. The minimized window displaying module 1054 is configured to position, by the game promoting client, a second preset position in the game window according to the position of the game window detected in real time, so as to draw a game promoting content displaying window of a first preset size at the second preset position, and display the game promoting content in the game promoting content displaying window.

A maximized window displaying module 1055, configured to draw a game promoting content displaying window of a second preset size at a third preset position in the game window according to the position of the game window detected in real time to display the game promoting content when the window default display mode is the maximized window mode; the second predetermined size is greater than the first predetermined size.

In one embodiment, the game promotion content processing apparatus 1000 further includes a size adjustment notification module 1058, configured to detect, by the game promotion client, an instruction to adjust a size of the game promotion content display window and notify a publisher server corresponding to the game promotion content; the maximization window display module 1055 is configured to receive the game promotion content generated by the publisher server according to the adjusted size and display the game promotion content in the game promotion content display window after the size is adjusted. Therefore, the game player can adjust the size of the game promotion content display window according to the self requirement, the interference to the game player is avoided in the small size, more contents can be provided for the interested game player in the large size, and the game promotion content display window can adapt to various application scenes. Wherein resizing the game promotion content presentation window may switch between closing the window, minimizing the window, and maximizing the window.

In one embodiment, the game promotion content includes a web page link address; referring to fig. 14, the display module 1050 includes: an embedded browser window display module 1056, a web content display module 1057, a resizing notification module 1058, and a web content update module 1059.

And an embedded browser window displaying module 1056, configured to display the embedded browser window at a second preset position in the game window according to the position of the game window detected in real time.

Specifically, the embedded browser window is a game promotion client or a browser embedded in the game client, and is a game promotion content display window. The embedded browser window display module 1056 is used for acquiring a default display mode of a window in the game promotion content through the game promotion client, and when the default display mode of the window is a window closing mode, drawing a prompt window at a first preset position in the game window according to the position of the game window detected in real time; and detecting the preset operation of the prompt window to display the embedded browser window at a second preset position in the game window. And when the default window display mode is a minimized window mode, directly displaying the embedded browser window at a second preset position in the game window according to the position of the game window detected in real time.

And a web page content display module 1057, configured to obtain web page content according to the web page link address and display the web page content in the embedded browser window.

Specifically, the web page content display module 1057 is configured to obtain, by the game promotion client, web page content from the publisher server according to the web page link address, and display the web page content in the embedded browser window.

A size adjustment notifying module 1058, configured to detect an instruction for adjusting the size of the embedded browser window and notify the publisher server corresponding to the game promotion content.

Specifically, the instruction for adjusting the size of the embedded browser window may be an instruction for dragging an edge of the embedded browser window, or may be an instruction for clicking a control for maximizing the window. The size adjustment notification module 1058 is configured to generate a notification message according to the adjusted size or the information of the maximized window after detecting an instruction for adjusting the size of the embedded browser window through the game promotion client, and send the notification message to the publisher server corresponding to the game promotion content. The notification message may be forwarded to the publisher server through the promotion platform. Wherein resizing the embedded browser window can switch between closing the window, minimizing the window, and maximizing the window.

And the webpage content updating module 1059 is configured to receive the webpage content generated by the publisher server according to the adjusted size and display the webpage content in the embedded browser window.

Specifically, after receiving the notification message, the publisher server determines the adjusted size of the embedded browser window according to the notification message, and generates web page content suitable for being displayed in the adjusted size according to the size and sends the web page content to the game promotion client. The web content updating module 1059 is configured to display, through the game promotion client, the web content generated according to the adjusted size in the embedded browser window after the size is adjusted.

It will be understood by those skilled in the art that all or part of the processes of the methods of the embodiments described above can be implemented by a computer program, which can be stored in a computer-readable storage medium, and when executed, can include the processes of the embodiments of the methods described above. The storage medium may be a non-volatile storage medium such as a magnetic disk, an optical disk, a Read-Only Memory (ROM), or a Random Access Memory (RAM).

The technical features of the embodiments described above may be arbitrarily combined, and for the sake of brevity, all possible combinations of the technical features in the embodiments described above are not described, but should be considered as being within the scope of the present specification as long as there is no contradiction between the combinations of the technical features.

The above-mentioned embodiments only express several embodiments of the present invention, and the description thereof is more specific and detailed, but not construed as limiting the scope of the invention. It should be noted that, for a person skilled in the art, several variations and modifications can be made without departing from the inventive concept, which falls within the scope of the present invention. Therefore, the protection scope of the present patent shall be subject to the appended claims.

Claims

1. A method of game promotion content processing, the method comprising:

triggering a predefined process along with the starting of a game client, and starting a game promotion client registered in the predefined process; the game promotion client operates independently of the game client;

obtaining game data from a game client through a game promotion client;

uploading the game data to a promotion platform;

receiving game promotion contents which are pushed by the promotion platform and correspond to the successfully matched push conditions after the game data are matched by using preset push conditions; the push condition comprises a push time period condition; the push time period condition refers to a set push time period of the game promotion content;

detecting the position of a game window of the game client in real time through the game promotion client;

when the default window display mode included in the game promotion content is a window closing mode, drawing a prompt window at a first preset position in the game window according to the position of the game window detected in real time;

detecting a preset operation on the prompt window to draw a game promotion content display window at a second preset position in the game window;

and displaying the game promotion content in the game promotion content display window.

2. The method of claim 1, wherein the game data includes player login information; the game data is periodically acquired from the game client through the game promotion client and uploaded to the promotion platform; the receiving of the game promotion content which is pushed and corresponds to the successfully matched push condition after the promotion platform matches the game data by using the preset push condition includes:

and receiving game promotion contents pushed by the promotion platform, wherein the pushed game promotion contents are pushed by the promotion platform when the promotion platform judges that the game player is online according to the login information of the game player.

3. The method of claim 1, wherein the game data includes a player identification; the receiving of the game promotion content which is pushed and corresponds to the successfully matched push condition after the promotion platform matches the game data by using the preset push condition includes:

and receiving game promotion content pushed by the promotion platform when the player attribute information acquired according to the player identification meets the player attribute condition and/or the current time meets the pushing time period condition.

4. The method of claim 1, further comprising:

and when the default window display mode is a minimized window mode, drawing a game promotion content display window with a first preset size at a second preset position in the game window according to the position of the game window detected in real time so as to display the game promotion content.

5. The method of claim 1, further comprising:

when the window default display mode is a maximized window mode, drawing a game promotion content display window with a second preset size at a third preset position in the game window according to the position of the game window detected in real time so as to display the game promotion content; the second preset size is larger than the first preset size.

6. The method of claim 1, wherein the game promotion content includes a web page link address; the method further comprises the following steps:

displaying an embedded browser window at a second preset position in the game window according to the position of the game window detected in real time;

acquiring webpage content according to the webpage link address and displaying the webpage content in the embedded browser window;

detecting an instruction for adjusting the size of the embedded browser window and informing a dispenser server corresponding to the game promotion content;

and receiving the webpage content generated by the releasing party server according to the adjusted size and displaying the webpage content in the embedded browser window.

7. The method of claim 1, wherein the game promotion content is generated by configuration after a sponsor account logs into the promotion platform.

8. A game promotion content processing apparatus, the apparatus comprising:

the starting module is used for triggering a predefined process along with the starting of the game client and starting the game promotion client registered in the predefined process; the game promotion client operates independently of the game client;

the receiving module is used for receiving game promotion contents which are pushed by the promotion platform and correspond to the successfully matched pushing conditions after the game data are matched by using preset pushing conditions; the push condition comprises a push time period condition; the push time period condition refers to a set push time period of the game promotion content;

the display module is used for detecting the position of a game window of the game client in real time through the game promotion client; when the default window display mode included in the game promotion content is a window closing mode, drawing a prompt window at a first preset position in the game window according to the position of the game window detected in real time; detecting a preset operation on the prompt window to draw a game promotion content display window at a second preset position in the game window; and displaying the game promotion content in the game promotion content display window.

9. The apparatus of claim 8, wherein the game data includes player login information; the game data is periodically acquired from the game client through the game promotion client and uploaded to the promotion platform; the receiving module is specifically configured to receive game promotion content pushed by the promotion platform, where the pushed game promotion content is pushed by the promotion platform when it is determined that a game player is online according to the game player login information.

10. The apparatus of claim 8, wherein the game data comprises a player identification; the receiving module is specifically configured to receive game promotion content pushed by the promotion platform when the player attribute information obtained according to the player identifier meets the player attribute condition and/or the current time meets the pushing time period condition.

11. The apparatus of claim 8, wherein the display module further comprises:

and the minimized window display module is used for drawing a game promotion content display window with a first preset size at a second preset position in the game window according to the position of the game window detected in real time so as to display the game promotion content when the window default display mode is the minimized window mode.

12. The apparatus of claim 8, wherein the display module further comprises:

the maximized window display module is used for drawing a game promotion content display window with a second preset size at a third preset position in the game window according to the position of the game window detected in real time so as to display the game promotion content when the window default display mode is the maximized window mode; the second preset size is larger than the first preset size.

13. The apparatus of claim 8, wherein the game promotion content includes a web page link address; the display module includes:

the embedded browser window display module is used for displaying the embedded browser window at a second preset position in the game window according to the position of the game window detected in real time;

the webpage content display module is used for acquiring webpage content according to the webpage link address and displaying the webpage content in the embedded browser window;

the size adjustment notification module is used for detecting an instruction for adjusting the size of the embedded browser window and notifying a dispenser server corresponding to the game promotion content;

and the webpage content updating module is used for receiving the webpage content generated by the releasing party server according to the adjusted size and displaying the webpage content in the embedded browser window.

14. The apparatus of claim 8, wherein the game promotion content is configured to be generated after a sponsor account logs into the promotion platform.

15. A computer-readable storage medium, storing a computer program which, when executed by a processor, causes the processor to carry out the steps of the method according to any one of claims 1 to 7.

16. A user terminal comprising a memory and a processor, the memory storing a computer program that, when executed by the processor, causes the processor to perform the steps of the method according to any one of claims 1 to 7.