CN106909276A

CN106909276A - Method and apparatus for realizing electron reading content interaction

Info

Publication number: CN106909276A
Application number: CN201710015123.6A
Authority: CN
Inventors: 顾红清
Original assignee: Netease Hangzhou Network Co Ltd
Current assignee: Netease Hangzhou Network Co Ltd
Priority date: 2017-01-10
Filing date: 2017-01-10
Publication date: 2017-06-30
Anticipated expiration: 2037-01-10
Also published as: CN106909276B

Abstract

Embodiments of the present invention provide a kind of method for realizing electron reading content interaction.This is used to realize that the method for electron reading content interaction includes：The entity name for allowing to be replaced in electron reading and at least one replacement entity information for replacing the entity name are obtained, and the replacement entity information includes：Replace entity name；The entity name for allowing to be replaced and the replacement entity information are stored as the additional information of the electron reading and is sent to terminal device；Wherein, the corresponding entity name of replacing of replacement option that the corresponding entity title for allowing the electron reading content represented on the entity name being replaced offer at least one replacement option, and terminal device to be included is easily selected by a user that the additional information is used to be included by the electron reading content represented on terminal device is replaced.Additionally, embodiment of the present invention additionally provides a kind of equipment and computer-readable recording medium for realizing electron reading content interaction.

Description

Method and apparatus for realizing electron reading content interaction

Technical field

Embodiments of the present invention are related to field of network communication, more specifically, embodiments of the present invention are related to for reality Show method, the equipment for realizing electron reading content interaction and the computer-readable storage medium of electron reading content interaction Matter.

Background technology

This part is it is intended that the embodiments of the present invention stated in claims provide background or context.Herein Description not because being included in this part just recognize it is prior art.

Electron reading (such as e-book) is the optional substitute of traditional papery reading matter.Electron reading generally needs logical Cross corresponding ocr software (such as Netease's cloud reads application) and user is presented in the form of electronic page.In addition, many electronics Reading matter can often be downloaded by network etc. mode be arranged at network accessibility electronic equipment (such as desktop computer, Mobile computer, personal digital assistant and intelligent mobile phone etc.) in.

At present, the electronic equipment (such as Kindle readers) dedicated for viewing electronic reading materials has been occurred in that, has entered one Step facilitates user's viewing electronic reading materials；However, different types of electronic equipment and different ocr softwares are representing same During electron reading content, it will usually the difference in Pages Design style, but its content typically identical for representing.

The content of the invention

But, generally all it is that the complete electronics that represents is read for different types of electronic equipment and different ocr softwares The reasons such as the content of thing, make prior art there is a problem of that the mode of the content for representing electron reading is more single.

Therefore in the prior art, the mode of the single content for representing electron reading cannot meet user in read electronic Content interaction demand produced during reading matter, this is very bothersome process.Additionally, lacking interactive electron reading Ways of presentation is also unfavorable for that pair user feedback related to electron reading is recorded and further applied well.

Therefore, a kind of technical scheme of the mode of the improved content for representing electron reading is highly desirable to, so as to meet use Content interaction demand of the family during viewing electronic reading materials, and enrich the mode of the content for representing electron reading.

In the present context, embodiments of the present invention are expected to provide a kind of side for realizing electron reading content interaction Method, equipment and computer-readable recording medium.

In the first aspect of embodiment of the present invention, there is provided a kind of side for realizing electron reading content interaction Method, including：Obtain the entity name for allowing to be replaced and for replacing the entity name at least in electron reading Bar replaces entity information, and the replacement entity information includes：Replace entity name；By the entity name for allowing and being replaced And the entity information of replacing sends as the additional information storage of the electron reading and to terminal device；Wherein, it is described Additional information be used for by the entity name for allowing to be replaced that the electron reading content represented on terminal device is included provide to What the corresponding entity title that the electron reading content represented on few a replacement option, and terminal device is included was easily selected by a user The corresponding entity name of replacing of option is replaced to be replaced.

In one embodiment of the invention, it is described to allow the entity name being replaced to include：Allow the personage being replaced Title, allow the place name that is replaced or allow the Item Title being replaced；And the replacement entity name includes：Replace Person names, replacement place name replace Item Title.

In yet another embodiment of the present invention, the replacement entity information also includes：Replace entity icon and replacement At least one of entity declaration information.

In yet another embodiment of the present invention, methods described also includes：Additional information wound according to the electron reading Build the page voted for each replacement entity name for the entity name for allowing to be replaced.

In yet another embodiment of the present invention, methods described also includes：According to the quilt from terminal device for receiving The corresponding ballot for replacing the replacement entity name in the entity name renewal page of option of replacing of user's selection counts letter Breath.

In yet another embodiment of the present invention, methods described also includes：Selected to the replacement being easily selected by a user described in transmission The corresponding terminal device return for replacing entity name of item includes the ballot statistical information of at least one replacement entity name Response message；Wherein, the response message is used to represent at terminal device the ballot statistics of at least one replacement entity name Information.

In yet another embodiment of the present invention, methods described also includes：According to the use from terminal device for receiving Family is directed to allows the increased additional information for replacing the entity information maintenance storage of the entity name being replaced.

In the second aspect of embodiment of the present invention, there is provided a kind of side for realizing electron reading content interaction Method, including：The entity name that allowing in the additional information of electron reading is replaced determines that the electron reading is currently opened up The entity name for allowing to be replaced included in existing content；Replacement entity information in additional information according to the electron reading For the entity name being replaced that allows for including sets replacement option and shows；Characterized with selected replacement receiving In the case that replacement entity name in option replaces the confirmation of the entity name for allowing to be replaced, currently represent described The entity name for allowing to be replaced included in content replaces with the selected replacement entity name replaced in option.

In yet another embodiment of the present invention, the replacement entity letter in the additional information according to the electron reading Cease for it is described include allow the entity name that is replaced to set the step of replacing option and show to include：In the electron reading Currently represent and replacement mark is shown at the position for occurring first of the entity name for allowing to be replaced included in content；Described In the case that replacement mark is triggered, the replacement entity information in the additional information according to the electron reading is formed for representing Replace the page of option and show.

In yet another embodiment of the present invention, the replacement mark includes：Replacement entity information institute in additional information Comprising at least one replacement entity icon.

In yet another embodiment of the present invention, the page that option is replaced for representing also includes：Replaced for increasing The input frame of entity information is changed, and methods described also includes：The newly-increased replacement entity information that will be received by the input frame As selected replacement option.

In yet another embodiment of the present invention, the input frame that entity information is replaced for increasing includes：For increasing Plus replace the picture input frame of entity icon and the text input box of entity name is replaced for increasing.

In yet another embodiment of the present invention, methods described also includes：Selected with selected replacement receiving to characterize In the case that replacements entity name in replaces the confirmation of entity name for allowing to be replaced, to service end transmission by with The corresponding replacement entity name of replacement option of family selection, the replacement option for making service end be easily selected by a user according to is corresponding Replace each replacement selected ballot statistical information of entity name of entity name statistics.

In yet another embodiment of the present invention, methods described also includes：Receive service end return include to In the case of the response message of the ballot statistical information of few replacement entity name, formed for representing at least one replacement reality The page of the ballot statistical information of body title simultaneously shows.

In the third aspect of embodiment of the present invention, there is provided a kind of for realizing setting for electron reading content interaction It is standby, including：Acquisition module, for obtaining the entity name for allowing to be replaced in electron reading and for replacing the entity At least one of title replaces entity information, and the replacement entity information includes：Replace entity name；Control module, is used for The entity name for allowing to be replaced and the replacement entity information are stored as the additional information of the electron reading And sent to terminal device；Wherein, the additional information is used to be included by the electron reading content that represents on terminal device Allow the entity name being replaced to provide the electron reading content represented at least one replacement option, and terminal device to be included The corresponding entity name of replacing of the replacement option that is easily selected by a user of corresponding entity title replaced.

In yet another embodiment of the present invention, the equipment also includes：Page module is created, for according to the electronics The additional information of reading matter creates the page voted for each replacement entity name for the entity name for allowing to be replaced.

In yet another embodiment of the present invention, the equipment also includes：Update module, for according to coming from for receiving The replacement entity name replaced in the option corresponding replacement entity name renewal page being easily selected by a user of terminal device Ballot statistical information.

In yet another embodiment of the present invention, the equipment also includes：Respond module, for described by user to sending The corresponding terminal device for replacing entity name of the replacement option of selection returns to the throwing for including at least one replacement entity name The response message of ticket statistical information；Wherein, the response message is used to represent at least one replacement physical name at terminal device The ballot statistical information of title.

In yet another embodiment of the present invention, the equipment also includes：Maintenance module, for according to coming from for receiving The user of terminal device is directed to allows the increased additional letter for replacing the entity information maintenance storage of the entity name being replaced Breath.

In the fourth aspect of embodiment of the present invention, there is provided a kind of for realizing setting for electron reading content interaction It is standby, including：Determining module, for the additional information according to electron reading in the entity name for allowing to be replaced determine the electricity Sub- reading matter currently represents the entity name for allowing to be replaced included in content；Display control module, for according to the electronics Replacement entity information in the additional information of reading matter is that the entity name for allowing to be replaced for including sets replacement option simultaneously Display；Control module is replaced, for receiving the replacement entity name replacement permission characterized with selected replacement option In the case of the confirmation of the entity name being replaced, by the entity for allowing to be replaced for currently representing and being included in content Title replaces with the selected replacement entity name replaced in option.

In yet another embodiment of the present invention, the display control module includes：First submodule, in the electricity Sub- reading matter currently represent shown at the position for occurring first of the entity name for allowing to be replaced included in content replacement mark； Second submodule, in the case of being triggered in the replacement mark, replacing in the additional information according to the electron reading Entity information is changed to form the page for representing replacement option and show.

In yet another embodiment of the present invention, the page that option is replaced for representing also includes：Replaced for increasing The input frame of entity information is changed, and the replacement control module is additionally operable to：The newly-increased replacement that will be received by the input frame Entity information is used as selected replacement option.

In yet another embodiment of the present invention, the equipment also includes：Reporting module, for receiving sign with quilt In the case that replacement entity name in the replacement option of selection replaces the confirmation of the entity name for allowing to be replaced, to clothes Business end sends the corresponding replacement entity name of replacement option that is easily selected by a user, makes what service end was easily selected by a user according to replace Change the corresponding entity name of replacing of option and count each replacement selected ballot statistical information of entity name.

In yet another embodiment of the present invention, the equipment also includes：Display vote module, for receiving service In the case of holding the response message of the ballot statistical information for including at least one replacement entity name for returning, formed for opening up The page of the ballot statistical information of existing at least one replacement entity name simultaneously shows.

In the 5th aspect of embodiment of the present invention, there is provided a kind of computer-readable recording medium, it is stored thereon with Computer program, the program is when executed by realizing step：Obtain the entity name for allowing to be replaced in electron reading And for replacing at least one replacement entity information of the entity name, and the replacement entity information includes：Replace real Body title；Using the entity name for allowing to be replaced and the replacement entity information as the electron reading additional letter Breath storage simultaneously sends to terminal device；Wherein, it represented by electron reading content on terminal device that the additional information is used for Comprising allow the entity name that is replaced to provide at least one to replace the electron reading content that represents on option, and terminal device Comprising the corresponding entity name of replacing of the replacement option that is easily selected by a user of corresponding entity title replaced；Or the program quilt Step is realized during computing device：The entity name that allowing in the additional information of electron reading is replaced determines the electricity Sub- reading matter currently represents the entity name for allowing to be replaced included in content；In additional information according to the electron reading It is that the entity name being replaced that allows for including sets replacement option and shows to replace entity information；Receive characterize with In the case that replacement entity name in selected replacement option replaces the confirmation of the entity name for allowing to be replaced, will It is described it is current represent the entity name for allowing to be replaced included in content replace with it is described it is selected replace in option replace Change entity name.

The method for realizing electron reading content interaction according to embodiment of the present invention, for realizing in electron reading Hold interactive equipment and computer-readable recording medium, be that electron reading sets additional information by service end, send out this Bright implementation method can be that the entity name for allowing to be replaced in electron reading sets corresponding replacement entity name；By to Terminal device sends the additional information of electron reading, makes terminal device when electron reading content is represented, and can represent to user Replacement option corresponding to the entity name that allowing in electron reading is replaced, so, corresponding replacement is have selected in user After option, embodiment of the present invention can replace electronics reading using the replacement entity name in the replacement option being easily selected by a user Corresponding entity title in the currently displaying content of thing；So as to embodiment of the present invention has been provided the user in electron reading The interaction interface that appearance represents, user can represent the electron reading content for meeting its wish using the interaction interface；It follows that Embodiment of the present invention can to a certain extent meet content interaction demand of the user during viewing electronic reading materials, and rich The rich ways of presentation of electron reading content.

Brief description of the drawings

Detailed description below, above-mentioned and other mesh of exemplary embodiment of the invention are read by reference to accompanying drawing , feature and advantage will become prone to understand.In the accompanying drawings, if showing by way of example, and not by way of limitation of the invention Dry implementation method, wherein：

Fig. 1 schematically shows the application scenarios schematic diagram that can be realized wherein according to embodiment of the present invention；

Fig. 2 schematically shows the method stream for realizing electron reading content interaction according to an embodiment of the invention Cheng Tu；

Fig. 3 schematically shows the method for realizing electron reading content interaction according to further embodiment of this invention Flow chart；

Fig. 4 schematically shows the schematic diagram at electron reading content interaction interface according to an embodiment of the invention；

Fig. 5 schematically shows the schematic diagram at the electron reading content interaction interface according to further embodiment of this invention；

Fig. 6 schematically shows the schematic diagram at electron reading content interaction interface according to yet another embodiment of the invention；

Fig. 7 schematically shows according to an embodiment of the invention for realizing the equipment of electron reading content interaction Structural representation；

Fig. 8 schematically shows the equipment for realizing electron reading content interaction according to further embodiment of this invention Structural representation；

Fig. 9 schematically shows the structural representation of computer according to an embodiment of the invention；

Figure 10 schematically shows the schematic diagram of computer-readable recording medium according to an embodiment of the invention.

In the accompanying drawings, identical or corresponding label represents identical or corresponding part.

Specific embodiment

Principle of the invention and spirit are described below with reference to some illustrative embodiments.It should be appreciated that providing this A little implementation methods are used for the purpose of better understood when those skilled in the art and then realizing the present invention, and not with any Mode limits the scope of the present invention.Conversely, these embodiments are provided so that the disclosure is more thorough and complete, and energy It is enough that the scope of the present disclosure is intactly conveyed into those skilled in the art.

Art technology technical staff knows that embodiments of the present invention can be implemented as a kind of equipment, method or calculating Machine program product.Therefore, the disclosure can be implemented as following form, i.e.,：Complete hardware, complete software are (including solid Part, resident software, microcode etc.), or the form that hardware and software is combined.

According to the embodiment of the present invention, it is proposed that a kind of method for realizing electron reading content interaction, equipment with And computer-readable recording medium.

Herein, it is to be understood that the term electron reading involved by embodiment of the present invention is a kind of digital class The electronic document of type, and electron reading generally needed by corresponding ocr software (such as Netease's cloud read application) with electronic pages The form in face is presented to user.Electron reading the mode such as can often be downloaded by network and is arranged at network accessibility Terminal device (be referred to as intelligent electronic device or subscriber terminal equipment etc., and terminal device can for desktop computer, Mobile computer, panel computer, personal digital assistant and intelligent mobile phone etc.) in.Electricity in embodiment of the present invention Sub- reading matter can be specially e-book or e-magazine or e-newspaper etc..Term reality involved by embodiment of the present invention Body (entity that i.e. electron reading content is included) refers to objective reality, and the object such as people, thing and the thing that can be mutually distinguishable. Additionally, any number of elements in accompanying drawing is used to example and unrestricted, and any name is only used for distinguishing, without Any limitation.

Below with reference to some representative embodiments of the invention, the principle of the invention and spirit are explained in detail.

Summary of the invention

The inventors discovered that, because prior art is when the content of electron reading is represented, although representing the design of the page In style can difference, but, it is typically identical in terms of the particular content for representing electron reading, therefore, it is existing Technology has that the mode of the content for representing electron reading is more single.It follows that in the prior art, single represents The mode of the content of electron reading cannot meet the demand of the produced content interaction during viewing electronic reading materials of user, It is not easy to record the feedback information that user's viewing electronic reading materials are produced.

Embodiment of the present invention is that electron reading sets additional information by service end, will not change electron reading It is that the entity name for allowing to be replaced in electron reading is provided with corresponding replacement entity name in the case of original contents； Embodiment of the present invention makes terminal device represent in electron reading by the additional information to terminal device transmission electron reading Rong Shi, can represent the replacement option corresponding to the entity name for allowing to be replaced in electron reading to user, so, with After family have selected corresponding replacement option, embodiment of the present invention can utilize the replacement reality replaced in option being easily selected by a user Corresponding entity title in the body title content currently displaying to replace electron reading；So as to embodiment of the present invention for user carries The interaction interface for electron reading content revealing is supplied, user is represented using the interaction interface can be to a certain degree On meet the electron reading content of its wish；It follows that embodiment of the present invention can to a certain extent meet user existing Content interaction demand during viewing electronic reading materials, and enrich the ways of presentation of electron reading content.

After general principle of the invention is described, lower mask body introduces various non-limiting embodiment party of the invention Formula.

Application scenarios overview

With reference first to Fig. 1, it is schematically shown that according to the applied field that can be realized wherein of embodiment of the present invention Scape.

In Fig. 1, terminal device 1, terminal device 2 ... be mounted in terminal device n viewing electronic reading materials application visitor Family end (such as Netease's cloud is read, and the applications client in embodiment of the present invention can also be applied referred to as) or browser visitor Family end (browser client in embodiment of the present invention can also be referred to as browser), different user can utilize its terminal The applications client installed in equipment (such as above-mentioned terminal device 1 a to terminal device in terminal device n) accesses application clothes Business device (such as Netease's cloud reads APP servers), to obtain same electron reading from application server, and by five application page Form show the content of the electron reading in terminal device；In addition, different user can also pacify using in its terminal device The browser client of dress accesses corresponding reading website server, is read with obtaining same electronics from reading website server Thing, and represent the content of electron reading in terminal device by the form of webpage.

When embodiment of the present invention can read same electron reading for different user using its respective terminal device, The interface of the content interaction that can be realized for the content revealing of the electron reading is provided respectively for each user, so that different user The interface of the content interaction can be utilized to perform content interaction operation, and then embodiment of the present invention can be realized for different The content of the same electron reading that user is shown is different.However, those skilled in the art are appreciated that this hair completely The applicable scene of bright implementation method is not limited by any aspect of the framework.

Illustrative methods

With reference to the application scenarios shown in Fig. 1, described according to exemplary embodiment of the invention with reference to Fig. 2-Fig. 6 Method for realizing electron reading content interaction.It should be noted that above-mentioned application scenarios are for only for ease of and understand this hair Bright spirit and principle and show, embodiments of the present invention are unrestricted in this regard.Conversely, embodiment party of the invention Formula can apply to applicable any scene.

Referring to Fig. 2, it is schematically shown that according to an embodiment of the invention for realizing electron reading content interaction The flow chart of method, the method is performed generally at service end, specifically, the method can be in application service end (such as Netease's cloud Read application server etc.) or website service end (such as Netease's cloud reading website server) place perform, and the method can be with Comprise the steps：

S200, obtain electron reading in the entity name for allowing to be replaced and for replacing the entity name at least One replacement entity information.

As an example, the entity name that allowing in embodiment of the present invention is replaced is usually the personage for allowing to be replaced Title, such as allows the leading role's name or supporting role's name being replaced；It can also be permission quilt to allow the entity name being replaced The place name (such as city name or street name) of replacement allows the Item Title being replaced (as leading role uses Stage property title or the ornament title display within doors etc.) etc..Allowing in the electron reading of embodiment of the present invention is replaced Entity name generally by the side of maintenance of electron reading or provider or manager or O＆M side etc. positioned at network side Related personnel is set, and certainly, the reading user that embodiment of the present invention is also not excluded for electron reading passes through the people for pre-setting Machine interactive interface sets the possibility of the entity name for allowing to be replaced, and, embodiment of the present invention do not limit electronics reading The specific manifestation form of the entity name that allowing in thing is replaced.

As an example, one in embodiment of the present invention is replaced entity information and generally included：For allowing what is be replaced Entity name and the replacement entity name that sets；In one embodiment, it is permission quilt in the entity name for allowing to be replaced During person names (such as leading role/supporting role's title) of replacement, this allows the replacement entity name corresponding to the entity name that is replaced To replace person names, such as alternative person's of playing name of leading role/supporting role；In one embodiment, allowing what is be replaced When entity name is the place name for allowing to be replaced, this allows the replacement entity name corresponding to the entity name being replaced to be Replace place name；In one embodiment, when the entity name for allowing to be replaced is the Item Title for allowing to be replaced, This allows the replacement entity name corresponding to the entity name being replaced to replace Item Title.

As an example, one in embodiment of the present invention is replaced entity information and can also included：Replace entity icon with And entity declaration information is replaced, entity icon is replaced as replaced the picture of personage or replacing the landmark picture in place Or replace picture of article etc. and replace entity declaration information, entity declaration information is replaced as replaced the brief description of personage Or replace the brief description in place or replace brief description of article etc..The picture of above-mentioned replacement personage is typically replaced Head portrait of substitution thing etc..The brief description of above-mentioned replacement personage typically character personality/feature/style description etc..

As an example, the entity name one or more of replacement entity informations of correspondence for allowing to be replaced, that is, Say, embodiment of the present invention can for one allow the entity name being replaced set one or more replace entity name, For the reading user of electron reading, one allows during the entity name that is replaced can replace entity names by multiple Entity name is replaced for one to be replaced.

As an example, during embodiment of the present invention can obtain electron reading by the human-computer interaction interface for pre-setting The entity name for allowing to be replaced and for replace the entity name each bar replace entity information；One specific example Son, the human-computer interaction interface for pre-setting mainly includes：Electron reading input frame, the entity name input frame for allowing to be replaced, Entity name input frame is replaced, entity icon input frame is replaced and replaces entity declaration information input frame etc.；The present invention is implemented Mode can be tieed up in the human-computer interaction interface for electron reading input frame sets drop-down alternative column bezel, cluster with representing service end The title of all electron readings of shield, have input corresponding information, and click in the related personnel of network side by each input frame After determination/submitting button in the human-computer interaction interface, embodiment of the present invention can be according to the letter being input into each input frame Breath gets the entity name for allowing to be replaced and a replacement entity information set for the electron reading.At one In implementation method, network side related personnel is using the electron reading input frame in human-computer interaction interface and allows to be replaced The entity name that is replaced of entity name input frame input electron reading title and allowing during, embodiment party of the present invention Formula to the electron reading title of current input and can allow the entity name being replaced to carry out validation verification, and such as checking is worked as Whether the electron reading title of preceding input belongs to the title of the electron reading that service end is currently safeguarded, current input is verified for another example Allow whether the entity name being replaced belongs to entity name that corresponding electron reading content is included etc..Embodiment party of the present invention Formula does not limit the entity name for allowing to be replaced and each bar replacement for replacing the entity name obtained in electron reading The specific implementation of entity information.

S210, the entity name that is replaced will be allowed and entity information is replaced stored as the additional information of electron reading And sent to terminal device.

As an example, embodiment of the present invention can replace the above-mentioned entity name for allowing to be replaced for getting with each bar The corresponding relation for changing entity information is stored as the additional information of the electron reading；Additional information in embodiment of the present invention can To be embodied in the forms such as table or database or text document；One specific example：Embodiment of the present invention can be with Can include for electron reading sets a record in additional information table, and the additional information table：One allows what is be replaced Entity name and each bar corresponding to it replace entity information；A record in the additional information table can also only include： One entity name for allowing to be replaced and a replacement entity information corresponding to it, and the reality being replaced is allowed at one In the case of a plurality of replacement entity information of body title correspondence, embodiment of the present invention can be by a plurality of note in additional information table Record to represent a corresponding relation for allowing the entity name and a plurality of replacement entity information being replaced.Embodiment of the present invention is not Storage format of content in the specific manifestation form and additional information of the additional information of limitation electron reading etc..

As an example, the additional information of the electron reading in embodiment of the present invention can't be to the current maintenance of service end Electron reading produces any influence, such as will not be to the content of the electron reading of the current maintenance of service end, storage mode and storage Position etc. produces influence；In addition, be also stored with the case of electron reading by the mode such as downloading in terminal device, service end to The additional information of the electron reading that the terminal device is issued also will not in terminal device store electron reading content, deposit Storage mode and storage location etc. produce influence；However, the additional information of the electron reading in embodiment of the present invention can be right The content of the current electron reading for representing produces influence in terminal device；That is, sending electron reading to terminal device Additional information, and after additional information is stored in terminal device, if representing the content of the electron reading on terminal device, Then embodiment of the present invention can utilize the additional information to be included by electron reading content that terminal device currently represents Allow the entity name that is replaced to provide at least one and replace option, further, its terminal device is based on from all in user When a replacement option is have selected in replacement option, it is above-mentioned fair that the electron reading content currently represented in terminal device is included (such as the user is in the eyes of plays the replacement entity name for being permitted in the replacement option that entity name can be easily selected by a user being replaced Person's name, or even the name of oneself etc.) substituted.

As an example, embodiment of the present invention is after the additional information that service end is successfully obtained and stores electron reading, The additional information that the electron reading can be directed to is automatically created for each replacement entity for the entity name for allowing to be replaced The page (following referred to as ballot pages) that title is voted；As embodiment of the present invention can be in corresponding forum (as read Book forum etc.) in automatically create and include the electron reading title, related description of ballot, the entity name for allowing to be replaced, many It is individual to replace entity name and characterize each figure (such as block diagram, cake chart or throwing for replacing entity name ballot statistical information Ticket progress bar etc.) the ballot page.In one embodiment, the replacement entity name in the above-mentioned ballot page for automatically creating Can be sorted according to the current ballot statistical information for obtaining, and in the replacement physical name corresponding to the entity name for allowing to be replaced When claiming quantity more, multiple pages can be set for all of replacement entity name, replacing the page residing for entity name can be with The ballot statistical information that is obtained according to it is determined.Embodiment of the present invention allows what is be replaced by for electron reading Entity name and each entity name of replacing automatically create the ballot page, it is possible to reduce (such as forum transports the related personnel of network side Dimension personnel) workload.

As an example, the above-mentioned ballot page for automatically creating can include ballot button, so that user can be based on its end End equipment is voted by the ballot page for entity name is replaced；In addition, embodiment of the present invention is being received every time During the reporting information produced based on the replacement option being easily selected by a user from each terminal device, can be notified according on this The replacement entity name in the replacement option being easily selected by a user in breath counts the currently selected throwing selected of the replacement entity name Ticket statistical information, such as service end are currently received multiple reporting informations, then embodiment of the present invention can be directed to and be currently received This multiple reporting information count replacement entity name in each reporting information simultaneously and be chosen number of times, and service end is currently received To a reporting information, then embodiment of the present invention counts that replacement entity name in the reporting information is currently selected to select once； Embodiment of the present invention should update in the ballot page according to the currently selected number of times selected of the replacement entity name for counting The ballot statistical information of the replacement entity name；That is, user can be considered as the selection for replacing option each time Once for the corresponding ballot for replacing entity name.In one embodiment, an IP address allows what is be replaced for one Entity name can only produce an effectively ballot.Embodiment of the present invention is by by user is for the selection for replacing option and replaces The ballot of entity name is associated, and user is participated in ballot activity in several ways, improves ballot activity participant The flexibility of formula, it is possible to make the reading process of electron reading be connected with other columns (such as board) in network.

As an example, embodiment of the present invention is receiving the user from terminal device for the entity for allowing to be replaced Title and after increased replacement entity information, the replacement entity information that can be newly increased this is maintained in corresponding electron reading In additional information；That is, in user by defeated in the page that option is replaced for representing shown by its terminal device Enter the modes such as frame and increased new replacement entity information on the basis of the replacement entity information that current additional information is included, and In the case that terminal device forms reporting information based on the replacement entity information for newly increasing, embodiment of the present invention can be Confirm that the replacement entity information for newly increasing included in the reporting information from terminal device is not present in what is be locally stored In the case of in the additional information of corresponding electron reading, the replacement entity information in reporting information is added in corresponding electron reading Additional information in, the additional information of electron reading is fully demonstrated the content interaction wish of each user such that it is able to Better meet content interaction demand of each user during viewing electronic reading materials.Further, since embodiment of the present invention will The replacement entity information newly increased in reporting information is regarded as the replacement option being easily selected by a user, therefore, embodiment of the present invention should The operations such as above-mentioned ballot statistical information statistics are performed for the replacement entity information for newly increasing, detailed process is not repeated herein It is bright.

As an example, embodiment of the present invention is receiving the user from each terminal device for allowing to be replaced every time Entity name selection replacement option (the replacement entity information for newly increasing is also regarded as the replacement option being easily selected by a user) and The reporting information of generation, and after performing corresponding ballot statistical information statistical operation, can also be to sending the reporting information Terminal device returns to a response message, can include in the response message：Allow the entity name being replaced corresponding all The ballot statistical information for replacing entity name (it is of course also possible to be the ballot statistical information of partial replacement entity name, is such as voted The most top n of number of times replaces the ballot number of times of entity name, the replacement entity name of the replacement option being easily selected by a user for another example Ballot number of times etc.), so that user can immediately view the entity name for allowing to be replaced after it have submitted its selection The voting results of corresponding one or more replacement entity name.

Referring to Fig. 3, it is schematically shown that according to an embodiment of the invention for realizing electron reading content interaction The flow chart of method, the method is performed generally at terminal device, specifically, the method can be in applications client (such as Netease Cloud reads applications client) or browser client at perform, and the method can comprise the steps：

The entity name that S300, allowing in the additional information of electron reading are replaced determines that electron reading is currently opened up The entity name for allowing to be replaced included in existing content.

As an example, the additional information of electron reading in embodiment of the present invention, allow the entity name that is replaced with And replace entity name etc. and refer to description in above-mentioned implementation method for Fig. 2, it is not repeated.

In one embodiment, one electricity of TO such as the applications client installed in user passes through terminal device Sub- reading matter and when reading, embodiment of the present invention can obtain the entity for allowing to be replaced from the additional information of the electron reading Title (such as leading lady's name), and embodiment of the present invention can determine electricity according to display original position and display end position Sub- reading matter currently represents content, and the electron reading that embodiment of the present invention can be determined at it is looked into currently representing content Look for, to judge whether electron reading includes the entity name for allowing to be replaced in currently representing content.One page is turned down in user Or when sliding up and down screen with the new content for representing the electron reading, display original position and display end position can become Change, embodiment of the present invention can redefine out electron reading according to the display original position after conversion and display end position It is current to represent content, and continue to be searched in its electron reading for redefining out currently represents content.If found The content of matching, then can determine that electron reading includes the entity name for allowing to be replaced in currently representing content.

S310, the replacement entity information in the additional information of electron reading are the above-mentioned reality for allowing to be replaced for including Body title is set replaces option and shows.

As an example, embodiment of the present invention includes in the electron reading content for determining current presentation by lookup When allowing the entity name being replaced, can currently represent the entity name for allowing to be replaced that content is included in electron reading Mark is replaced in place's display, as currently represented what the entity name for allowing to be replaced that content included occurred first in electron reading Replacement mark is shown at position；Replacement mark is mainly used in causing user to notice that the entity name can be replaced；This is replaced Dehorn note can be replacement entity icon (such as alternative person's of playing head portrait of leading lady), or allow the entity being replaced Wave under title etc.；One specific example, Fig. 4 shows a part of content in electron reading " Song of Joy ", and this is interior Hold and be the current electron reading content for representing of terminal device, due to the reality for allowing to be replaced in the additional information of " Song of Joy " Body title includes " bent formal little slender bamboo raw silk ", and the electron reading content of current presentation includes multiple " bent formal little slender bamboo raw silks ", therefore, the present invention is implemented Mode can be in any one in the electron reading content of current presentation " bent formal little slender bamboo raw silk " place (as at appearance first) display wave Line and play the alternative person's of the playing head portraits of multiple of " bent formal little slender bamboo raw silk " (first 3 as corresponding to " bent formal little slender bamboo raw silk " in additional information are standby Select the head portrait of the person of playing)；So as to user is when clicking on the alternative person's of playing head portrait or clicking on " the bent formal little slender bamboo raw silk " with wave, shape Into the page of the replacement option for representing each alternative person of playing for " bent formal little slender bamboo raw silk ", and the page is shown, so that user can To select the person of playing of its in the eyes of " bent formal little slender bamboo raw silk " based on the page.

As an example, the page that option is replaced for representing that embodiment of the present invention is formed can include additional On the basis of each replacement entity information (it is a replacement option that is replaced entity information) in information, also include：For increasing Plus the input frame of replacement entity information, such as it is used to increase the picture input frame of replacement entity icon and replaces entity for increase Text input box of title etc., a specific example as shown in figure 5, in Fig. 5, if the decorations of user's in the eyes of " bent formal little slender bamboo raw silk " The person of drilling not it is currently displaying go out each alternative person of playing in, then user can be by " addition picture " input frame on the downside of Fig. 5 And " being substituted for " bent formal little slender bamboo raw silk " " input frame is input into the head portrait and the person's of playing surname of the person of playing of its in the eyes of " bent formal little slender bamboo raw silk " Name.

As an example, select a replacement option from the replacement option for currently showing in user, and click on the page Replacement button/submitting button when, embodiment of the present invention can receive characterize with it is selected replacement option in replacement reality Body title replaces the confirmation of the entity name for allowing to be replaced；And the input frame shown in user is based on the page have input Used as the picture and replacement entity name of replacing entity icon, and when clicking on the replacement button/submitting button in the page, this is defeated The picture and replacement entity name for entering can equally be considered as a replacement option being easily selected by a user, and embodiment of the present invention is same Sample can receive to characterize to be replaced with the replacement entity name in selected replacement option allows the entity name being replaced really Recognize information；That is, the input frame that entity information is replaced for increasing in the page is also by as a replacement option.

S320, the reality that is replaced is allowed with the replacements entity name replacement in selected replacement option receiving to characterize In the case of the confirmation of body title, will currently represent the entity name for allowing to be replaced included in content and replace with the quilt The replacement entity name replaced in option of selection.

As an example, after above-mentioned confirmation is received, embodiment of the present invention only can currently open up terminal device The entity name for allowing to be replaced in existing content replaces with the replacement entity name in selected replacement option, such as in user The replacement option of " the prince's text " in Fig. 5 is have selected, and after clicking " submissions " button, the current electronics reading for representing in Fig. 4 " bent formal little slender bamboo raw silk " in thing content is replaced by " prince's text "；Afterwards, in user by turning down a page operations or sliding up and down Screen operator is to read during new content, and embodiment of the present invention is true according to current display original position and display end position Determine electron reading and currently represent content, and will currently represent the continuation in content currently to open up in its electron reading for redefining out " the bent formal little slender bamboo raw silk " in existing content search in the content that will can newly show is replaced with " prince's text ".

As an example, embodiment of the present invention can also currently be opened up terminal device after above-mentioned confirmation is received The entity name for allowing to be replaced in existing content and the current content not shown replaces with selected replacement option In replacement entity name.In addition, after replacement operation is performed, embodiment of the present invention can currently represent in electron reading Removed in content and replace mark, certainly, it is also feasible for continue reservation replacing mark.

As an example, embodiment of the present invention is after above-mentioned confirmation is received, while replacement operation is performed, also The replacement option that this user selection can be directed to produces reporting information, and sends the reporting information to service end；One specific Example, the reporting information can include：The identification information (such as title or coding of electron reading) of electron reading, permission Replacement entity name in the entity name being replaced and the replacement option being easily selected by a user etc.；So, service end can be by Be selected as single ballot, the i.e. service end of user can be according to the corresponding replacement entity names of replacement option being easily selected by a user The selected ballot statistical information of entity name is replaced to count corresponding, so that the ballot that service end can be counted according to it Statistical information such as updates corresponding come the ballot statistical information of the corresponding replacement entity name in the ballot page for updating its establishment The corresponding block diagram/cake chart of replacement entity name etc..The statistical information can provide useful letter for production films and television programs Breath.

As an example, embodiment of the present invention receives the sound that service end is returned for the reporting information in terminal device When answering information, the ballot statistical information of each replacement entity name that can be according to included in the response message is formed for representing The page of the corresponding ballot statistical information for replacing entity name, and show, so that user can be according to the page timely Know the ballot situation of each replacement entity name.The ballot statistical information of each replacement entity name shown by the page generally with The ballot statistical information of the currently displayed each replacement entity name of the page of voting in the corresponding column such as forum is identical.In addition, The replacement physical name that user is selected or user newly increases can also be especially marked out in the page formed for response message Claim, and the page can also include being changed for user the interactive interface of its selection, user changes oneself by the interactive interface During selection, the entity name for allowing to be replaced that terminal device currently represents in content should be replaced with the replacement option after changing Replacement entity name.The page for representing the corresponding ballot statistical information for replacing entity name in embodiment of the present invention One specific example in face is as shown in Figure 6.

As shown in fig. 6, the ballot page shows the title and statistical information of each replacement entity, such as ballot number of times or ballot ratio Example.

Except the replacement option that display electron reading is provided by server or backstage, the replacement that user increases newly is may also display Entity information.By obtaining the replacement entity information that user increases newly, or the comment of entity information is replaced to increasing newly in conjunction with user Or additional ballot entrance etc., it is easy to excavate new performer for films and television programs, while also increasing entertaining of the user using electron reading Property.

Example devices

After the method for describing exemplary embodiment of the invention, next, showing the present invention with reference to Fig. 7 and Fig. 8 Example property implementation method for realizing that the equipment of electron reading content interaction is illustrated.

Referring to Fig. 7, it is schematically shown that according to an embodiment of the invention for realizing electron reading content interaction The structural representation of equipment, the equipment is generally disposed at service end, specifically, the equipment can be arranged at application service end (such as Netease's cloud reads application server) or website service end (such as Netease's cloud reading website server) place.

In Fig. 7, embodiment of the present invention for realizing that the equipment of electron reading content interaction includes：Acquisition module 700 And control module 710；Optionally, the equipment can also include：Create page module 720, update module 730, respond module 740 and maintenance module 750.

Acquisition module 700 be mainly used in obtain electron reading in the entity name for allowing to be replaced and for replacing reality At least one replacement entity information of body title.

As an example, during acquisition module 700 can obtain electron reading by the human-computer interaction interface for pre-setting Allow the entity name that is replaced and replace entity information for replacing each bar of the entity name；One specific example, The human-computer interaction interface for pre-setting mainly includes：Electron reading input frame, the entity name input frame for allowing to be replaced, replace Entity name input frame, replacement entity icon input frame and replacement entity declaration information input frame etc.；Embodiment of the present invention Can be in the human-computer interaction interface for electron reading input frame sets drop-down alternative column bezel, cluster, to represent what service end was safeguarded The title of all electron readings, have input corresponding information, and click this in the related personnel of network side by each input frame After determination/submitting button in human-computer interaction interface, acquisition module 700 can be arrived according to the acquisition of information being input into each input frame The entity name for allowing to be replaced set for the electron reading and a replacement entity information.In an implementation method In, network side related personnel is using the electron reading input frame in human-computer interaction interface and allows the physical name being replaced During claiming the input frame input entity name that electron reading title and allowing is replaced, acquisition module 700 can be to working as The electron reading title of preceding input and allow the entity name being replaced to carry out validation verification, such as verify the electricity of current input Whether sub- reading matter title belongs to the title of all electron readings that service end is currently safeguarded, the permission quilt of current input is verified for another example Whether the entity name of replacement belongs to entity name that corresponding electron reading content is included etc..Embodiment of the present invention is not limited Acquisition module processed 700 obtains the entity name for allowing to be replaced in electron reading and each bar for replacing the entity name Replace the specific implementation of entity information.

Control module 710 is mainly used in allowing the entity name being replaced and replaces entity information as electron reading Additional information storage and to terminal device send.

As an example, control module 710 can replace the above-mentioned entity name for allowing to be replaced for getting with each bar The corresponding relation of entity information is stored as the additional information of the electron reading；Control module 710 is stored and to terminal device The additional information of transmission can be embodied in the forms such as table or database or text document；One specific example：Control Molding block 710 can be that the record that electron reading is set in additional information table, and the additional information table can include：One The entity name that is replaced and each bar corresponding to it is allowed to replace entity information；A record in the additional information table Can only include：One entity name for allowing to be replaced and a replacement entity information corresponding to it, and permit at one In the case of being permitted a plurality of replacement entity information of entity name correspondence being replaced, control module 710 can be by additional information table In a plurality of record represent that one allows the entity name that is replaced and a plurality of corresponding relation for replacing entity information.The present invention Implementation method does not limit the specific manifestation form of the additional information of the electron reading that control module 710 is stored and sent and adds Storage format of content in information etc..

As an example, the additional information of electron reading that control module 710 is stored and is sent to terminal device can't be right The electron reading that service end is currently safeguarded produces any influence, such as will not to the content of the electron reading of the current maintenance of service end, Storage mode and storage location etc. produce influence；In addition, being also stored with electron reading by the mode such as downloading in terminal device In the case of, the additional information of the electron reading that control module 710 is issued to the terminal device also will not be to depositing in terminal device The content of the electron reading of storage, storage mode and storage location etc. produce influence；However, control module 710 was stored and to end The additional information of the electron reading that end equipment sends can produce shadow to the content of the current electron reading for representing in terminal device Ring；The additional information of electron reading is sent to terminal device in control module 710, and additional information is stored in terminal device Afterwards, if representing the content of the electron reading on terminal device, embodiment of the present invention can be using the additional information What the electron reading content that terminal device is currently represented was included allows the entity name being replaced to provide at least one replacement Option, further, when user have selected a replacement option based on its terminal device from all replacement options, terminal sets The replacement that the above-mentioned entity name for allowing to be replaced that the current electron reading content for representing is included in standby can be easily selected by a user Replacement entity name (such as in the eyes of person's of playing name of the user, or even the name of oneself etc.) in option is substituted.

Page module 720 is created to be mainly used in being created for for allowing what is be replaced according to the additional information of electron reading The page that each replacement entity name of entity name is voted.

As an example, create page module 720 and can successfully obtain in control module 710 and store the attached of electron reading Plus after information, the additional information for the electron reading is automatically created for each replacement for the entity name for allowing to be replaced The page that entity name is voted (following meetings are referred to as the page of voting)；Such as creating page module 720 can discuss accordingly Automatically created in altar (such as forum on reading) and include electron reading title, the related description of ballot, allow the entity that is replaced Title, multiple replace entity name and characterize each figure (such as block diagram, cake chart for replacing entity name ballot statistical information Or ballot progress bar etc.) the ballot page.In one embodiment, the ballot page that page module 720 is automatically created is created Replacement entity name in face can sort according to the current ballot statistical information for obtaining, and in the entity name for allowing to be replaced When corresponding replacement entity name quantity is more, creating page module 720 can set many for all of replacement entity name The individual page, replaces the ballot statistical information that can be obtained according to it of the page residing for entity name to determine.Create page module 720 automatically create ballot page by the entity name for allowing to be replaced in for electron reading and each entity name of replacing Face, it is possible to reduce the workload of related personnel's (such as forum's operation maintenance personnel) of network side.In addition, it is automatic to create page module 720 The ballot page of establishment can include ballot button, so as to user can be directed to based on its terminal device by the ballot page replace Entity name is changed to be voted.

Update module 730 is mainly used according to the replacement option the being easily selected by a user correspondence from terminal device for receiving Replacement entity name update ballot the page in replacement entity name ballot statistical information.

As an example, service end receive every time from each terminal device based on the replacement option being easily selected by a user During the reporting information of generation, in the replacement option that update module 730 can be easily selected by a user in the reporting information Replace entity name to count the currently selected statistical information selected of the replacement entity name, such as service end is currently received in multiple Notify breath, then update module 730 can be directed to the multiple reporting informations being currently received while replacing in counting each reporting information The selected ballot statistical information of entity name is changed, and service end is currently received a reporting information, then update module 730 is united Count that the replacement entity name in the reporting information is currently selected to select once.The replacement reality that update module 730 is counted according to it The currently selected ballot statistical information selected of body title come update ballot the page in the replacement entity name ballot statistical information, That is, user can be updated module 730 for the selection for replacing option each time and being considered as and once replacing real for corresponding The ballot of body title.Update module 730 is by related to the ballot for replacing entity name for the selection for replacing option by user Connection, allows user to participate in ballot activity in several ways, improves the flexibility of ballot activity participation method, it is possible to make The reading process of electron reading is connected with other columns (such as board) in network.

Respond module 740 is used to replace the corresponding terminal device for replacing entity name of option to what transmission was easily selected by a user Return includes the response message of the ballot statistical information of at least one replacement entity name.

As an example, receiving the user from each terminal device every time for the physical name for allowing to be replaced in service end What is claimed the replacement option (the replacement entity information for newly increasing is also regarded as the replacement option being easily selected by a user) of selection and produce is upper Notify breath, and after update module 730 performs corresponding ballot statistical information statistical operation, respond module 740 can be to transmission The terminal device of the reporting information returns to response message, can include in the response message：Allow the entity name pair being replaced The ballot statistical information of all replacement entity names answered is (it is of course also possible to for the ballot of partial replacement entity name counts letter Breath, such as most top n of ballot number of times replace the ballot number of times of entity name, the replacement of the replacement option being easily selected by a user for another example Ballot number of times of entity name etc.) so that user can immediately view the reality for allowing to be replaced after it have submitted its selection The voting results of corresponding one or more replacement entity name of body title.

Maintenance module 750 is mainly used in being directed to according to the user from terminal device for receiving the entity for allowing to be replaced The increased entity information of replacing of title safeguards currently stored additional information.

As an example, receive the user from terminal device in service end increasing for the entity name for allowing to be replaced Plus replacement entity information after, the replacement entity information that maintenance module 750 can newly increase this is maintained in corresponding electronics and reads In the additional information of thing；That is, in user by the page that option is replaced for representing shown by its terminal device The mode such as input frame new replacement entity letter is increased on the basis of the replacement entity information that current additional information is included Breath, and in the case that terminal device forms reporting information based on the replacement entity information for newly increasing, maintenance module 750 can be with The replacement entity information for newly increasing included in reporting information of the confirmation from terminal device is not present in service end sheet In the case of in the additional information of the corresponding electron reading of ground storage, the replacement entity information in reporting information is added corresponding In the additional information of electron reading, the additional information of electron reading is set to fully demonstrate the content interaction wish of each user, So as to better meet content interaction demand of each user during viewing electronic reading materials.Further, since the present invention is real Apply the replacement entity information that the equipment of mode will newly increase in reporting information and be regarded as the replacement option being easily selected by a user, therefore, more New module 730 should be directed to the replacement entity information for newly increasing and perform the operations such as above-mentioned ballot statistical information statistics, and detailed process exists This is not repeated explanation.

Referring to Fig. 8, it is schematically shown that according to an embodiment of the invention for realizing electron reading content interaction The structural representation of equipment, the equipment is generally disposed at terminal device, specifically, the equipment can be arranged in terminal device Applications client (such as Netease's cloud read applications client) or browser client at.

In Fig. 8, embodiment of the present invention for realizing that the equipment of electron reading content interaction includes：Determining module 800, Display control module 810 and replacement control module 820；Optionally, the equipment can also include：Reporting module 830 and aobvious Show vote module 840.

Determining module 800 is mainly used in the entity name determination that allowing in the additional information according to electron reading is replaced Electron reading currently represents the entity name for allowing to be replaced included in content.

In one embodiment, one electricity of TO such as the applications client installed in user passes through terminal device Sub- reading matter and when reading, determining module 800 can obtain the physical name for allowing to be replaced from the additional information of the electron reading Claim (such as leading lady's name), and determining module 800 can determine that electronics is read according to display original position and display end position Thing currently represents content, and the electron reading that determining module 800 can be determined at it is searched in currently representing content, to sentence Whether disconnected electron reading includes the entity name for allowing to be replaced in currently representing content.One page or upper and lower is turned down in user When sliding screen with the new content for representing the electron reading, display original position and display end position can change, it is determined that In module 800 can redefine out that electron reading is current and represents according to the display original position after conversion and display end position Hold, and continuation is searched in its electron reading for redefining out currently represents content.If finding the content of matching, Then determining module 800 can determine that electron reading includes the entity name for allowing to be replaced in currently representing content.

The replacement entity information that display control module 810 is mainly used in the additional information according to electron reading be comprising Allow the entity name being replaced to set to replace option and show；And display control module can include：First submodule and Two submodules；First submodule therein is mainly used in the reality for allowing to be replaced included in electron reading currently represents content Replacement mark is shown at the position for occurring first of body title；Second submodule therein is mainly used in being triggered in replacement mark In the case of, the replacement entity information in the additional information of electron reading forms the page for representing replacement option and shows Show.

As an example, including fair in determining module 800 is by searching the electron reading content for determining current presentation When being permitted the entity name being replaced, display control module 810 (such as the first submodule) can be within the electron reading currently represents Replacement mark is shown at the entity name for allowing to be replaced that appearance is included, such as the first submodule is within electron reading currently represents Replacement mark is shown at the position for allowing the entity name being replaced to occur first that appearance is included；Replacement mark is mainly used in User is caused to notice that the entity name can be replaced；Replacement mark can (such as leading lady's be standby to replace entity icon The choosing person's of playing head portrait etc.), or allow wave under the entity name being replaced etc.；Specific example may refer to The description for Fig. 4 in implementation method is stated, is not repeated.

As an example, the page that option is replaced for representing that display control module 810 (such as the second submodule) is formed The basis of each replacement entity information (it is a replacement option that is replaced entity information) that can be in additional information is included On, also include：For increase replace entity information input frame, such as be used for increase replace entity icon picture input frame and Text input box of entity name etc. is replaced for increasing, retouching for Fig. 5 in a specific example such as above-mentioned implementation method State, be not repeated.

As an example, select a replacement option from the replacement option for currently showing in user, and click on the page Replacement button/submitting button when, the equipment of embodiment of the present invention can receive sign with selected replacement option Replace the confirmation that entity name replaces the entity name for allowing to be replaced；And the input frame shown in user is based on the page Have input as the picture for replacing entity icon and replace entity name, and click on the replacement button/submitting button in the page When, the picture and replacement entity name of the input can equally be considered as a replacement option being easily selected by a user, and the present invention is real Apply the equipment of mode can equally receive characterize with it is selected replacement option in replacement entity name replace allow to be replaced Entity name confirmation；That is, the input frame that entity information is replaced for increasing in the page is also by as one Individual replacement option.

Control module 820 is replaced to be mainly used in receiving sign with the replacement entity name in selected replacement option In the case that replacement allows the confirmation of entity name being replaced, by currently represent include in content allow what is be replaced Entity name replaces with the selected replacement entity name replaced in option.

As an example, after the equipment of embodiment of the present invention receives above-mentioned confirmation, replacing control module 820 can With the entity name for allowing to be replaced only currently represented terminal device in content replace with it is selected replacement option in Entity name is replaced, the replacement option of " prince literary " such as in user have selected Fig. 5, and after clicking " submission " button, replace Changing control module 820 can be replaced by " prince by " the bent formal little slender bamboo raw silk " in the current electron reading content for representing in Fig. 4 Text "；Afterwards, when user is by turning down a page operations or sliding up and down screen operator to read new content, control is replaced Module 820 determines that electron reading currently represents content according to current display original position and display end position, and will be current Representing continuation in content carries out searching in its electron reading for redefining out currently represents content and will can newly show " bent formal little slender bamboo raw silk " in content is replaced with " prince's text ".

As an example, replacing control module 820 can also receive above-mentioned confirmation letter in the equipment of embodiment of the present invention After breath, the entity name being replaced that allows terminal device currently represented in content and the current content not shown is replaced It is changed to the replacement entity name in selected replacement option.In addition, replacement control module 820 is after replacement operation is performed, Replacement mark can be removed in electron reading currently represents content, certainly, it is also feasible to continue to retain replacement mark.

Reporting module 830 is mainly used in receiving sign with the replacement entity name replacement in selected replacement option In the case of allowing the confirmation of entity name being replaced, the replacement option being easily selected by a user is sent to service end corresponding Entity name is replaced, service end is counted each replacement entity according to the corresponding entity name of replacing of the replacement option being easily selected by a user The selected ballot statistical information of title.

As an example, after the equipment of embodiment of the present invention receives above-mentioned confirmation, replacing control module 820 While performing replacement operation, the replacement option that reporting module 830 can also be directed to this user selection produces reporting information, and The reporting information is sent to service end；One specific example, reporting information produced by reporting module 830 can include： The identification information (such as title or coding of electron reading) of electron reading, allow the entity name that is replaced and by user Replacement entity name replaced in option of selection etc.；So, service end can take the single ballot that is selected as of user Business end can count corresponding and replace entity name quilt according to the corresponding replacement entity name of the replacement option being easily selected by a user The ballot statistical information of selection, so that the ballot statistical information that can be counted according to it of service end updates the ballot of its establishment The ballot statistical information of the corresponding replacement entity name in the page, such as updates the corresponding column of corresponding replacement entity name Figure/cake chart etc..

Display vote module 840 be mainly used in receive service end return include at least one replacement entity name Ballot statistical information response message in the case of, formed for represent at least one replacement entity name ballot count letter The page of breath simultaneously shows.

As an example, display vote module 840 receives service end in terminal device being returned for the reporting information During response message, the ballot statistical information of each replacement entity name that can be according to included in the response message is formed for opening up The page of the ballot statistical information of entity name is now replaced accordingly, and is shown, so that user can be timely according to the page Know it is each replacement entity name ballot situation.Display the row of vote module 840 into the page shown by each replacement entity The currently displayed each replacement entity name of the page of voting in the ballot statistical information of title column generally corresponding to forum etc. Ballot statistical information it is identical.In addition, display vote module 840 can also be marked especially in being directed to the page that response message is formed Go out selected by user the replacement entity name of (including user newly increase), and the page that display vote module 840 is formed is also The interactive interface of its selection can be included being changed for user, when user changes the selection of oneself by the interactive interface, terminal sets The standby entity name for allowing to be replaced currently represented in content should be replaced with the replacement after changing by replacement control module 820 and be selected Replacement entity name in.Replace the ballot system for representing corresponding replacement entity name that control module 820 is formed One specific example of the page of meter information is as shown in Figure 6.

Fig. 9 shows the block diagram for being suitable to the exemplary computer system/server 90 for realizing embodiment of the present invention. The computer system/server 90 that Fig. 9 shows is only an example, to the function of the embodiment of the present invention and should not use scope Bring any limitation.

As shown in figure 9, computer system/server 90 is showed in the form of universal computing device.Computer system/service The component of device 90 can be included but is not limited to：One or more processor or processing unit 901, system storage 902, even Connect the bus 903 of different system component (including system storage 902 and processing unit 901).

Bus 903 represents one or more in a few class bus structures, including memory bus or Memory Controller, Peripheral bus, AGP, processor or the local bus using any bus structures in various bus structures.Lift For example, these architectures include but is not limited to industry standard architecture (ISA) bus, MCA (MAC) Bus, enhanced isa bus, VESA's (VESA) local bus and periphery component interconnection (PCI) bus.

Computer system/server 90 typically comprises various computing systems computer-readable recording medium.These media can be appointed What usable medium that can be accessed by computer system/server 90, including volatibility and non-volatile media, it is moveable and Immovable medium.

System storage 902 can include the computer system readable media of form of volatile memory, for example, deposit at random Access to memory (RAM) 9021 and/or cache memory 9022.Computer system/server 90 may further include it It is removable/nonremovable, volatile/non-volatile computer system storage medium.Only as an example, ROM9023 can be with For reading and writing immovable, non-volatile magnetic media (not shown in Fig. 9, commonly referred to " hard disk drive ").Although not existing Being shown in Fig. 9, can provided for the disc driver to may move non-volatile magnetic disk (such as " floppy disk ") read-write, and it is right The CD drive of removable anonvolatile optical disk (such as CD-ROM, DVD-ROM or other optical mediums) read-write.In these feelings Under condition, each driver can be connected by one or more data media interfaces with bus 903.In system storage 902 At least one program product can be included, the program product has one group of (for example, at least one) program module, these program moulds Block is configured to perform the function of various embodiments of the present invention.

With one group of program/utility 9025 of (at least one) program module 9024, can store in such as system In memory 902, and such program module 9024 include but is not limited to operating system, one or more application program, its Its program module and routine data, potentially include the realization of network environment in each or certain combination in these examples. Program module 9024 generally performs the function and/or method in embodiment described in the invention.

Computer system/server 90 can also be with one or more (such as keyboard, sensing equipment, displays of external equipment 904 Device etc.) communication, also the equipment communication that is interacted with the computer system/server 90 can be enabled a user to one or more, And/or with any equipment that the computer system/server 90 is communicated with one or more of the other computing device (such as network interface card, modem etc.) communicates.This communication can be carried out by input/output (I/O) interface 905.Also, Computer system/server 90 can also by network adapter 906 and one or more network (such as LAN (LAN), Wide area network (WAN) and/or public network, such as internet) communication.As shown in figure 9, network adapter 906 by bus 903 with Other modules (such as processing unit 901) communication of computer system/server 90.Although it should be understood that not shown in Fig. 9, Computer system/server 90 can be combined and use other hardware and/or software module, including but not limited to：Microcode, equipment Driver, redundant processing unit, external disk drive array, RAID system, tape drive and data backup storage system Deng.

Processing unit 901 by running program of the storage in system storage 902 so that perform various function application with And data processing, for example perform and realize for realize electron reading content interaction method in each step.

One specific example of computer-readable recording medium of embodiment of the present invention is as shown in Figure 10.

The computer-readable recording medium of Figure 10 is CD 1000, is stored thereon with computer program (i.e. program product), The program is when executed by, and can realize described each step in above method implementation method, is not repeated.

If although it should be noted that being referred to the equipment for realizing electron reading content interaction in above-detailed Dry module or submodule, but this division is only not enforceable.In fact, according to the embodiment of the present invention, above The feature and function of two or more modules of description can embody in a module.Conversely, an above-described mould The feature and function of block can be further divided into being embodied by multiple modules.

Additionally, although the operation of the inventive method is described with particular order in the accompanying drawings, this do not require that or Hint must be performed according to the particular order these operation, or the operation having to carry out shown in whole could realize it is desired As a result.Additionally or alternatively, it is convenient to omit some steps, multiple steps are merged into a step to perform, and/or by one Step is decomposed into execution of multiple steps.

Although describing spirit and principles of the present invention by reference to some specific embodiments, it should be appreciated that, this Invention is not limited to disclosed specific embodiment, and the division to each side does not mean that the feature in these aspects can not yet Combination is this to divide merely to the convenience of statement to be benefited.It is contemplated that cover appended claims spirit and In the range of included various modifications and equivalent arrangements.

Claims

1. a kind of method, performs at service end, including：

Obtain the entity name for allowing to be replaced in electron reading and replaced for replacing at least one of the entity name Entity information is changed, and the replacement entity information includes：Replace entity name；

Using the entity name for allowing to be replaced and the replacement entity information as the electron reading additional information Store and sent to terminal device；

Wherein, the additional information is used for the reality for allowing to be replaced included by the electron reading content represented on terminal device Body title provides at least one and replaces the corresponding entity title that the electron reading content represented on option, and terminal device is included The corresponding entity name of replacing of replacement option being easily selected by a user is replaced.

2. the method for claim 1, it is described to allow the entity name being replaced to include：Allow the people's name being replaced Claim, allow the place name that is replaced or allow the Item Title being replaced；

And the replacement entity name includes：Person names are replaced, place name is replaced or replaces Item Title.

3. the method for claim 1, the replacement entity information also includes：Replace entity icon and replace entity and say At least one of bright information.

4. the method as described in claim 1 or 2 or 3, methods described also includes：

Additional information according to the electron reading is created for each replacement physical name for the entity name for allowing to be replaced The page that title is voted.

5. method as claimed in claim 4, methods described also includes：

According to the corresponding replacement entity name of the replacement option being easily selected by a user from terminal device for receiving updates The ballot statistical information of the replacement entity name in the page.

6. method as claimed in claim 5, methods described also includes：

Returned to the corresponding terminal device for replacing entity name of the replacement option being easily selected by a user described in transmission and included at least One response message of the ballot statistical information of replacement entity name；

Wherein, the response message is used to represent at terminal device the ballot statistical information of at least one replacement entity name.

7. the method as described in claim 1 or 2 or 3, methods described also includes：

The increased replacement entity information of entity name for allowing to be replaced is directed to according to the user from terminal device for receiving Safeguard the additional information of the storage.

8. a kind of method, performs at terminal device, including：

In the entity name that allowing in the additional information of electron reading is replaced determines that the electron reading currently represents The entity name for allowing to be replaced included in appearance；

Replacement entity information in additional information according to the electron reading be described in the physical name for allowing to be replaced that includes Claim to set and replace option and show；

The entity name for allowing to be replaced is replaced with the replacement entity name in selected replacement option receiving to characterize In the case of confirmation, by it is described it is current represent the entity name for allowing to be replaced that is included in content replace with it is described selected That selects replaces the replacement entity name in option.

9. a kind of equipment, including：

Acquisition module, for obtaining the entity name for allowing to be replaced in electron reading and for replacing the entity name At least one replacement entity information, and it is described replacement entity information include：Replace entity name；

Control module, for the entity name for allowing to be replaced and the replacement entity information to be read as the electronics The additional information storage of thing simultaneously sends to terminal device；

10. a kind of equipment, including：

Determining module, for the additional information according to electron reading in the entity name for allowing to be replaced determine that the electronics is read Thing currently represents the entity name for allowing to be replaced included in content；

Display control module, for the replacement entity information in the additional information according to the electron reading be described in include permit The entity name for being permitted to be replaced sets replacement option and shows；

Control module is replaced, for receiving the replacement entity name replacement permission quilt characterized with selected replacement option In the case of the confirmation of the entity name of replacement, by the physical name for allowing to be replaced for currently representing and being included in content Title replaces with the selected replacement entity name replaced in option.