CN106886554A - A kind of determination method and device of article quality - Google Patents
A kind of determination method and device of article quality Download PDFInfo
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- CN106886554A CN106886554A CN201611227801.7A CN201611227801A CN106886554A CN 106886554 A CN106886554 A CN 106886554A CN 201611227801 A CN201611227801 A CN 201611227801A CN 106886554 A CN106886554 A CN 106886554A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
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Abstract
The invention discloses a kind of determination method and device of article quality, wherein method includes：The webpage for delivering target article is obtained, wherein, it is a webpage on targeted website for delivering the webpage of target article；The performance data of the webpage for delivering target article are obtained, wherein, performance data are used to represent performance situation of the target article on network；The quality score of target article is calculated according to performance data, wherein, quality score is used to represent the quality of target article.The present invention delivers the performance data of the performance situation of the webpage of target article by acquisition for reflection, the quality score of target article is calculated according to the performance data, influenceed because the quality of article is showed situation by it, therefore, the calculating of quality score can more accurate, more objective, more realistically reflect the quality of target article based on showing data.
Description
Technical Field
The invention relates to the technical field of internet, in particular to a method and a device for determining article quality.
Background
With the development of internet technology, people use the internet more and more frequently, and the internet also gradually becomes a part of people's lives. Currently, many companies and enterprises also own their own websites. In order to facilitate promotion of own services and technical levels, some technical internet companies require company employees to publish some technical research and development ideas on the internet to serve as workload assessment indexes of company promotion and employees.
However, the existing means for examining the employees by the company is only measured by the number of articles released by the employees on the website of the company, which cannot truly reflect the working quality of the employees and the quality of the articles as popularization users.
Disclosure of Invention
The invention aims to solve the technical problem that the prior art cannot truly reflect the quality of an article published on a webpage, thereby providing a method and a device for determining the quality of the article.
In one aspect of the embodiments of the present invention, a method for determining article quality is provided, including: acquiring a webpage for delivering a target article, wherein the webpage for delivering the target article is a webpage on a target website; acquiring performance data of a webpage for delivering a target article, wherein the performance data is used for representing the performance condition of the target article on the network; and calculating the quality score of the target article according to the performance data, wherein the quality score is used for representing the quality of the target article.
Optionally, the performance data comprises: the obtaining of the performance data of the webpage for delivering the target article according to the ratio of the click rate of the webpage for delivering the target article to the total click rate of the target website includes: acquiring the click rate of a webpage for releasing a target article in a preset time period; acquiring the total click rate of the target website in the preset time period; and calculating the ratio of the click rate of the webpage for delivering the target article in the preset time period to the total click rate.
Optionally, the calculating the quality score of the target article according to the performance data includes: calculating the quality score of the target article according to the ratio; or inquiring the quality score corresponding to the ratio according to the ratio to serve as the quality score of the target article.
Optionally, the performance data further comprises: the data used for reflecting whether the webpage for delivering the target article is included by a search engine or not is obtained, and the obtaining of the performance data of the webpage for delivering the target article further comprises: and acquiring data for reflecting whether the webpage for delivering the target article is included by a search engine.
Optionally, the step of calculating the quality score of the target article according to the performance data includes determining a first index score of the target article according to the ratio; determining a second index score of the target article according to the data for reflecting whether the webpage for delivering the target article is included by a search engine or not; and calculating the quality score of the target article according to a preset calculation formula and the first index score and the second index score.
In another aspect of the embodiments of the present invention, an apparatus for determining article quality is provided, including: the system comprises a first acquisition unit, a second acquisition unit and a third acquisition unit, wherein the first acquisition unit is used for acquiring a webpage for delivering a target article, and the webpage for delivering the target article is a webpage on a target website; a second obtaining unit, configured to obtain performance data of a web page for delivering a target article, where the performance data is used to represent a performance of the target article on the network; and the calculating unit is used for calculating the quality score of the target article according to the performance data, wherein the quality score is used for representing the quality of the target article.
Optionally, the performance data comprises: the second obtaining unit comprises a ratio of the click rate of the webpage for delivering the target article to the total click rate of the target website: the first acquisition module is used for acquiring the click rate of a webpage for releasing a target article in a preset time period; the second acquisition module is used for acquiring the total click rate of the target website in the preset time period; and the first calculation module is used for calculating the ratio of the click rate of the webpage for delivering the target article to the total click rate in the preset time period.
Optionally, the computing unit comprises: the second calculation module is used for calculating the quality score of the target article according to the ratio; or the query module is used for querying the quality score corresponding to the ratio according to the ratio to serve as the quality score of the target article.
Optionally, the performance data further comprises: the second obtaining unit further includes data for reflecting whether the webpage for delivering the target article is included in a search engine, and the second obtaining unit further includes: and the third acquisition module is used for acquiring data for reflecting whether the webpage for delivering the target article is included by the search engine or not.
Optionally, the calculating unit includes a first determining module, configured to determine a first index score of the target article according to the ratio; a second determining module, configured to determine a second index score of the target article according to the data indicating whether the webpage for delivering the target article is included in the search engine; and the third calculating module is used for calculating the quality score of the target article according to the first index score and the second index score according to a preset calculating formula.
According to the embodiment of the invention, the performance data for reflecting the performance condition of the webpage for putting the target article is obtained, the quality score of the target article is calculated according to the performance data, and the quality of the article is influenced by the performance condition, so the quality score is calculated on the basis of the performance data, and the quality of the target article can be reflected more accurately, objectively and really.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, and it is obvious that the drawings in the following description are some embodiments of the present invention, and other drawings can be obtained by those skilled in the art without creative efforts.
Fig. 1 is a flowchart of a specific example of a method for determining the quality of an article according to an embodiment of the present invention;
FIG. 2 is a flowchart of another specific example of a method for determining article quality in an embodiment of the present invention;
fig. 3 is a schematic block diagram of a specific example of the article quality determination apparatus in the embodiment of the present invention.
Detailed Description
The technical solutions of the present invention will be described clearly and completely with reference to the accompanying drawings, and it should be understood that the described embodiments are some, but not all embodiments of the present invention. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
In the description of the present invention, it should be noted that the terms "center", "upper", "lower", "left", "right", "vertical", "horizontal", "inner", "outer", etc., indicate orientations or positional relationships based on the orientations or positional relationships shown in the drawings, and are only for convenience of description and simplicity of description, but do not indicate or imply that the device or element being referred to must have a particular orientation, be constructed and operated in a particular orientation, and thus, should not be construed as limiting the present invention. Furthermore, the terms "first," "second," and "third" are used for descriptive purposes only and are not to be construed as indicating or implying relative importance.
In the description of the present invention, it should be noted that, unless otherwise explicitly specified or limited, the terms "mounted," "connected," and "connected" are to be construed broadly, e.g., as meaning either a fixed connection, a removable connection, or an integral connection; can be mechanically or electrically connected; the two elements may be directly connected or indirectly connected through an intermediate medium, or may be communicated with each other inside the two elements, or may be wirelessly connected or wired connected. The specific meanings of the above terms in the present invention can be understood in specific cases to those skilled in the art.
In addition, the technical features involved in the different embodiments of the present invention described below may be combined with each other as long as they do not conflict with each other.
The embodiment provides an article quality determination method, which can be used for various computer devices, and as shown in fig. 1, the method includes:
step S101, a webpage for delivering the target article is obtained, wherein the webpage for delivering the target article is a webpage on the target website.
The target website is used for publishing articles, the article is published on the target website in a webpage form after being written by a writing user, each webpage for releasing the articles corresponds to a link on the target website, and the network user can browse and read the articles by clicking and jumping to the webpage on the target website. In the embodiment of the invention, for the target article, the corresponding webpage is obtained, for example, the Uniform Resource Locator (URL) is obtained, so that the quality score of the article is calculated and evaluated.
Step S102, acquiring the performance data of the webpage for delivering the target article, wherein the performance data is used for representing the performance condition of the target article on the network.
The presentation data may reflect an index such as the number of clicks of a document, the percentage of clicks in the website, and whether the document is included in a search engine. Generally, high-quality articles on the network are well represented, for example, the articles are recorded by a search engine, or the number of times of clicking and browsing by a network user is large, and the representation of the target articles leaves corresponding traces, that is, representation data, on a network server, and the quality of the target articles can be accurately reflected by obtaining and analyzing the representation data.
And step S103, calculating the quality score of the target article according to the performance data, wherein the quality score is used for representing the quality of the target article.
In the embodiment of the invention, the quality of the article is quantified by using the quality score, and specifically, the higher the score is, the better the quality of the article is; the lower the score, the lower the quality of the article. The quality score is adopted to represent the quality of the article, so that the quality of the article can be reflected more objectively and directly.
According to the embodiment of the invention, the performance data for reflecting the performance condition of the webpage for putting the target article is obtained, the quality score of the target article is calculated according to the performance data, and the quality of the article is influenced by the performance condition, so the quality score is calculated on the basis of the performance data, and the quality of the target article can be reflected more accurately, objectively and really.
Optionally, the performance data of the embodiment of the present invention includes: the ratio of the click rate of the webpage for delivering the target article to the total click rate of the target website. Wherein, step S102 includes:
and step S1021, acquiring the click rate of the webpage for releasing the target article in a preset time period.
Step S1022, a total click volume of the target website in a preset time period is obtained.
The click rate of the web pages on the target website is recorded on the server where the target website resources are located in the form of data, so that the click rate of the web pages for delivering the target article in a preset time period and the total click rate of all the web pages on the target website in the time period can be obtained from the server.
Step S1023, calculating the ratio of the click volume of the webpage for delivering the target article to the total click volume in a preset time period.
After acquiring the webpage click rate and the total website click rate, calculating the click rate ratio of the webpage for launching the target article, wherein the ratio can reflect the comparison results of all articles launched on the target website by the target article, and the higher the ratio is, the higher the quality of the target article is; otherwise, it indicates that the quality of the target article is not too high.
Further, if only the proportion is taken as the performance data of the target article, calculating the quality score of the target article according to the performance data comprises the following steps: and calculating the quality score of the target article according to the ratio.
Corresponding calculation modes can be configured in advance, after the ratio of the click quantity to the ratio is obtained, the quality score of the target article is directly calculated according to the ratio, and the method is convenient and fast.
Another alternative embodiment is that calculating the quality score of the target article according to the performance data includes: and inquiring the quality score corresponding to the ratio according to the ratio to serve as the quality score of the target article. That is, the quality score corresponding to each ratio is preset, after the ratio of the ratio is calculated, the quality score corresponding to the ratio is directly inquired and used as the quality score of the target article, calculation is not needed, and the determination speed of the quality score is high.
As another implementation of the embodiment of the present invention, as shown in fig. 2, the method includes:
step S201, acquiring a webpage for delivering the target article, where the webpage for delivering the target article is a webpage on the target website.
This step is the same as step S101 shown in fig. 1, with specific reference to the above description.
Step S202, acquiring the click rate of the webpage for putting the target article in a preset time period.
Step S203, acquiring a total click volume of the target website in a preset time period.
Step S204, calculating the ratio of the click volume of the webpage for delivering the target article to the total click volume in a preset time period.
Steps S202-S204 are the same as steps S1021-S1023, as described above.
In step S205, data reflecting whether or not the web page for delivering the target article is included in the search engine is acquired. That is, the performance data further includes: data reflecting whether a web page for delivering the target article is included by the search engine. The search engine may be a hundredth search engine, google search engine, dog search engine, or the like. If the webpage for delivering the target article is included by the search engine, the usability, namely the quality, of the content, namely the target article of the webpage is high, and the requirement of the network user is high. The click rate and whether the click rate is included or not are used as indexes for evaluating the quality of the article, and the determined article quality is high in accuracy.
As shown in fig. 2, the method of the embodiment of the present invention further includes:
and step S206, determining a first index score of the target article according to the ratio.
In the step S206, the first index score is calculated in a manner similar to that in the above embodiment, the quality score of the target article is obtained according to the ratio, and the first index score may be calculated by the ratio or obtained by querying.
Step S207, determining a second index score of the target article according to the data reflecting whether the webpage for delivering the target article is included in the search engine. The second index score of the embodiment of the invention can be assigned in a manner that the corresponding second index score exists as long as the second index score is recorded by the search engine, and the score is increased correspondingly as the number of the recorded search engines is increased.
And S208, calculating the quality score of the target article according to a preset calculation formula and the first index score and the second index score.
The quality score may be the sum of the first index score and the second index score, or may be a final quality score calculated by the sum formula by assigning the same or different weights to the first index score and the second index score.
According to the embodiment of the invention, the ratio of the click volumes of the web pages and whether the web pages are included are used as the indexes for evaluating the quality of the target article, so that the quality evaluation of the target article is more accurate.
This embodiment provides an article quality determination apparatus, which may be used to execute the article quality determination method according to the above embodiment of the present invention, as shown in fig. 3, and the apparatus includes: a first acquisition unit 10, a second acquisition unit 20 and a calculation unit 30.
The first obtaining unit 10 is configured to obtain a web page for delivering a target article, where the web page for delivering the target article is a web page on a target website.
The target website is used for publishing articles, the article is published on the target website in a webpage form after being written by a writing user, each webpage for releasing the articles corresponds to a link on the target website, and the network user can browse and read the articles by clicking and jumping to the webpage on the target website. In the embodiment of the invention, for the target article, the corresponding webpage is obtained, for example, the Uniform Resource Locator (URL) is obtained, so that the quality score of the article is calculated and evaluated.
The second obtaining unit 20 is configured to obtain performance data of a web page for delivering the target article, where the performance data is used to represent performance of the target article on the network.
The presentation data may reflect an index such as the number of clicks of a document, the percentage of clicks in the website, and whether the document is included in a search engine. Generally, high-quality articles on the network are well represented, for example, the articles are recorded by a search engine, or the number of times of clicking and browsing by a network user is large, and the representation of the target articles leaves corresponding traces, that is, representation data, on a network server, and the quality of the target articles can be accurately reflected by obtaining and analyzing the representation data.
The calculating unit 30 is configured to calculate a quality score of the target article according to the performance data, where the quality score is used to indicate the quality of the target article.
In the embodiment of the invention, the quality of the article is quantified by using the quality score, and specifically, the higher the score is, the better the quality of the article is; the lower the score, the lower the quality of the article. The quality score is adopted to represent the quality of the article, so that the quality of the article can be reflected more objectively and directly.
According to the embodiment of the invention, the performance data for reflecting the performance condition of the webpage for putting the target article is obtained, the quality score of the target article is calculated according to the performance data, and the quality of the article is influenced by the performance condition, so the quality score is calculated on the basis of the performance data, and the quality of the target article can be reflected more accurately, objectively and really.
Optionally, the performance data comprises: the second obtaining unit is used for obtaining the ratio of the click rate of the webpage for delivering the target article to the total click rate of the target website, and comprises: the first acquisition module is used for acquiring the click rate of a webpage for releasing a target article in a preset time period; the second acquisition module is used for acquiring the total click rate of the target website in a preset time period; the first calculation module is used for calculating the ratio of the click rate of the webpage for delivering the target article to the total click rate in a preset time period.
The click rate of the web pages on the target website is recorded on the server where the target website resources are located in the form of data, so that the click rate of the web pages for delivering the target article in a preset time period and the total click rate of all the web pages on the target website in the time period can be obtained from the server. After acquiring the webpage click rate and the total website click rate, calculating the click rate ratio of the webpage for launching the target article, wherein the ratio can reflect the comparison results of all articles launched on the target website by the target article, and the higher the ratio is, the higher the quality of the target article is; otherwise, it indicates that the quality of the target article is not too high.
Further, if only the above-described proportion is taken as the performance data of the target article, the calculation unit includes: and the second calculating module is used for calculating the quality score of the target article according to the ratio. Corresponding calculation modes can be configured in advance, after the ratio of the click quantity to the ratio is obtained, the quality score of the target article is directly calculated according to the ratio, and the method is convenient and fast.
Another alternative embodiment is a computing unit comprising: and the query module is used for querying the quality score corresponding to the ratio according to the ratio and taking the quality score as the quality score of the target article.
That is, the quality score corresponding to each ratio is preset, after the ratio of the ratio is calculated, the quality score corresponding to the ratio is directly inquired and used as the quality score of the target article, calculation is not needed, and the determination speed of the quality score is high.
Optionally, the performance data further comprises: the second obtaining unit further includes data for reflecting whether a web page for delivering the target article is included in the search engine, and the second obtaining unit further includes: and the third acquisition module is used for acquiring data for reflecting whether the webpage for delivering the target article is included by the search engine or not. The search engine may be a hundredth search engine, google search engine, dog search engine, or the like. If the webpage for delivering the target article is included by the search engine, the usability, namely the quality, of the content, namely the target article of the webpage is high, and the requirement of the network user is high. The click rate and whether the click rate is included or not are used as indexes for evaluating the quality of the article, and the determined article quality is high in accuracy.
The calculating unit further comprises a first determining module, a second determining module and a third determining module, wherein the first determining module is used for determining a first index score of the target article according to the ratio; the second determining module is used for determining a second index score of the target article according to the data for reflecting whether the webpage for delivering the target article is included by the search engine or not; and the third calculation module is used for calculating the quality score of the target article according to the preset calculation formula and the first index score and the second index score.
The second index score of the embodiment of the invention can be assigned in a manner that the corresponding second index score exists as long as the second index score is recorded by the search engine, and the score is increased correspondingly as the number of the recorded search engines is increased.
The quality score may be the sum of the first index score and the second index score, or may be a final quality score calculated by the sum formula by assigning the same or different weights to the first index score and the second index score.
According to the embodiment of the invention, the ratio of the click volumes of the web pages and whether the web pages are included are used as the indexes for evaluating the quality of the target article, so that the quality evaluation of the target article is more accurate.
As will be appreciated by one skilled in the art, embodiments of the present invention may be provided as a method, system, or computer program product. Accordingly, the present invention may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present invention may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
The present invention is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems), and computer program products according to embodiments of the invention. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
It should be understood that the above examples are only for clarity of illustration and are not intended to limit the embodiments. Other variations and modifications will be apparent to persons skilled in the art in light of the above description. And are neither required nor exhaustive of all embodiments. And obvious variations or modifications of this invention are intended to be covered by the present application.
Claims (10)
1. A method for determining article quality, comprising:
acquiring a webpage for delivering a target article, wherein the webpage for delivering the target article is a webpage on a target website;
acquiring performance data of a webpage for delivering a target article, wherein the performance data is used for representing the performance condition of the target article on the network;
and calculating the quality score of the target article according to the performance data, wherein the quality score is used for representing the quality of the target article.
2. The method of claim 1, wherein the performance data comprises: the obtaining of the performance data of the webpage for delivering the target article according to the ratio of the click rate of the webpage for delivering the target article to the total click rate of the target website includes:
acquiring the click rate of a webpage for releasing a target article in a preset time period;
acquiring the total click rate of the target website in the preset time period;
and calculating the ratio of the click rate of the webpage for delivering the target article in the preset time period to the total click rate.
3. The method of claim 2, wherein calculating the quality score of the target article from the performance data comprises:
calculating the quality score of the target article according to the ratio; or,
and inquiring the quality score corresponding to the ratio according to the ratio to serve as the quality score of the target article.
4. The method of claim 2, wherein the performance data further comprises: the data used for reflecting whether the webpage for delivering the target article is included by a search engine or not is obtained, and the obtaining of the performance data of the webpage for delivering the target article further comprises:
and acquiring data for reflecting whether the webpage for delivering the target article is included by a search engine.
5. The method of claim 4, wherein calculating the quality score of the target article from the performance data comprises:
determining a first index score of the target article according to the ratio;
determining a second index score of the target article according to the data for reflecting whether the webpage for delivering the target article is included by a search engine or not;
and calculating the quality score of the target article according to a preset calculation formula and the first index score and the second index score.
6. An article quality determination apparatus, comprising:
the system comprises a first acquisition unit, a second acquisition unit and a third acquisition unit, wherein the first acquisition unit is used for acquiring a webpage for delivering a target article, and the webpage for delivering the target article is a webpage on a target website;
a second obtaining unit, configured to obtain performance data of a web page for delivering a target article, where the performance data is used to represent a performance of the target article on the network;
and the calculating unit is used for calculating the quality score of the target article according to the performance data, wherein the quality score is used for representing the quality of the target article.
7. The apparatus of claim 6, wherein the performance data comprises: the second obtaining unit comprises a ratio of the click rate of the webpage for delivering the target article to the total click rate of the target website:
the first acquisition module is used for acquiring the click rate of a webpage for releasing a target article in a preset time period;
the second acquisition module is used for acquiring the total click rate of the target website in the preset time period;
and the first calculation module is used for calculating the ratio of the click rate of the webpage for delivering the target article to the total click rate in the preset time period.
8. The apparatus of claim 7, wherein the computing unit comprises:
the second calculation module is used for calculating the quality score of the target article according to the ratio; or,
and the query module is used for querying the quality score corresponding to the ratio according to the ratio to serve as the quality score of the target article.
9. The apparatus of claim 7, wherein the performance data further comprises: the second obtaining unit further includes data for reflecting whether the webpage for delivering the target article is included in a search engine, and the second obtaining unit further includes:
and the third acquisition module is used for acquiring data for reflecting whether the webpage for delivering the target article is included by the search engine or not.
10. The apparatus of claim 9, wherein the computing unit comprises:
the first determining module is used for determining a first index score of the target article according to the ratio;
a second determining module, configured to determine a second index score of the target article according to the data indicating whether the webpage for delivering the target article is included in the search engine;
and the third calculating module is used for calculating the quality score of the target article according to the first index score and the second index score according to a preset calculating formula.
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| CN201611227801.7A CN106886554A (en) | 2016-12-27 | 2016-12-27 | A kind of determination method and device of article quality |
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN110162797A (en) * | 2019-06-21 | 2019-08-23 | 北京百度网讯科技有限公司 | Article quality determining method and device |
| CN113724006A (en) * | 2021-08-30 | 2021-11-30 | 苏州众言网络科技股份有限公司 | Information processing method and device for user experience journey |
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| CN110162797B (en) * | 2019-06-21 | 2023-04-07 | 北京百度网讯科技有限公司 | Article quality detection method and device |
| CN113724006A (en) * | 2021-08-30 | 2021-11-30 | 苏州众言网络科技股份有限公司 | Information processing method and device for user experience journey |
| CN113724006B (en) * | 2021-08-30 | 2024-07-26 | 众言科技股份有限公司 | Information processing method and device for user experience journey |
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