CN106815741A - A kind of advertisement placement method, device and electronic equipment - Google Patents
A kind of advertisement placement method, device and electronic equipment Download PDFInfo
- Publication number
- CN106815741A CN106815741A CN201611109734.9A CN201611109734A CN106815741A CN 106815741 A CN106815741 A CN 106815741A CN 201611109734 A CN201611109734 A CN 201611109734A CN 106815741 A CN106815741 A CN 106815741A
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- China
- Prior art keywords
- advertisement
- electronic equipment
- facility information
- traffic anomaly
- blacklist
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- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
Abstract
The embodiment of the present invention discloses a kind of advertisement placement method, device and electronic equipment.In the method, it is first determined the electronic equipment of Traffic Anomaly, and blacklist is generated according to the electronic equipment of the Traffic Anomaly, wherein, the blacklist includes the facility information of the electronic equipment of the Traffic Anomaly；Then, when needing to deliver advertisement, the facility information of advertisement side is obtained；Finally, the facility information of the advertisement side is matched with the blacklist, if it is determined that the facility information of the advertisement side is in the blacklist, then the electronic equipment that the advertisement side is Traffic Anomaly is illustrated, terminate delivering advertisement to the advertisement side.By scheme disclosed in the embodiment of the present invention, can avoid delivering advertisement to the electronic equipment of Traffic Anomaly, so as to improve validity and the degree of accuracy of advertisement putting.
Description
Technical field
The present embodiments relate to communication technical field, more particularly to a kind of advertising method, device and electronic equipment.
Background technology
Advertisement, refer to certain it is specific the need for, it is open and widely passed to the public by the media of certain forms
Pass the publicity measures of information.For example, advertiser is in order to publicize the product of itself, to each electronic equipment, (such as mobile phone, intelligence are electric for meeting
Depending on car-mounted terminal etc.) deliver advertisement.
But, inventor has found during the embodiment of the present invention is implemented, currently when advertisement is delivered, sometimes will be wide
Announcement is thrown to the electronic equipment of Traffic Anomaly.Wherein, some businessmans, can be higher for some electronic equipment manufacturings for number one
False flow, these electronic equipments are the electronic equipment of Traffic Anomaly.If by the electricity of advertisement putting to the Traffic Anomaly
Sub- equipment, it is impossible to which reaching advertiser needs the advertising results that reach, so as to cause the validity of advertisement putting in the prior art and
The degree of accuracy is relatively low.
The content of the invention
A kind of advertisement placement method, device and electronic equipment are provided in the embodiment of the present invention, to solve in the prior art
The validity of advertisement putting and the relatively low problem of the degree of accuracy
The embodiment of the invention discloses following technical scheme：
In a first aspect, a kind of advertisement placement method is the embodiment of the invention provides, including：
Determine the electronic equipment of Traffic Anomaly, and blacklist is generated according to the electronic equipment of the Traffic Anomaly, wherein, institute
Stating blacklist includes the facility information of electronic equipment of the Traffic Anomaly；
When needing to deliver advertisement, the facility information of advertisement side is obtained；
The facility information of the advertisement side is matched with the blacklist, however, it is determined that the advertisement side
Facility information terminates delivering advertisement to the advertisement side in the blacklist.
By advertisement placement method disclosed in the embodiment of the present invention, can avoid being delivered extensively to the electronic equipment of Traffic Anomaly
Accuse, so as to improve validity and the degree of accuracy of advertisement putting.
Optionally, the electronic equipment for determining Traffic Anomaly, including：
The facility information of the electronic equipment according to the Traffic Anomaly for receiving, determines the electronic equipment of the Traffic Anomaly；
And/or, according to abnormal traffic detection set in advance rule, and electronic equipment changes in flow rate situation, it is determined that
The electronic equipment of the Traffic Anomaly.
Optionally, the abnormal traffic detection rule is：If in preset time period, the visit capacity of the electronic equipment surpasses
Preset value is crossed, the electronic equipment that the electronic equipment is the Traffic Anomaly is determined；
And/or, the abnormal traffic detection rule is：The access source of the electronic equipment is detected, if exceeding present count
The access source of value is same source, determines the electronic equipment that the electronic equipment is the Traffic Anomaly；
And/or, the abnormal traffic detection rule is：Between the adjacent time for accessing twice for detecting the electronic equipment
Every if the time interval determines the electronic equipment that the electronic equipment is the Traffic Anomaly less than prefixed time interval.
Optionally, however, it is determined that the facility information of the advertisement side in the blacklist, does not include also：
If forward direction described in advertisement side delivered advertisement, continue to the advertisement side deliver advertisement；
If not delivering advertisement to the advertisement side before, the facility information of the advertisement side is recorded, and
Every default detection cycle, detect record advertisement side whether be Traffic Anomaly electronic equipment, if it is not, to described wide
Accuse recipient and deliver advertisement, if so, then terminating delivering advertisement to the advertisement side.
If forward direction described in advertisement side delivered advertisement, it is generally recognized that the electricity of the advertisement side not Traffic Anomaly
Sub- equipment, this can continue to deliver advertisement to it.
If not delivering advertisement to the advertisement side before, illustrate it is to be delivered extensively to the advertisement side first
Accuse, it is necessary to detect the advertisement side whether be Traffic Anomaly electronic equipment.
In above-mentioned steps, by the way that every a default detection cycle, the advertisement side to recording is detected, so that real
Now the advertisement side is periodically detected, determine in time the advertisement side whether be Traffic Anomaly electronic equipment.
Optionally, detection record advertisement side whether be Traffic Anomaly electronic equipment after, however, it is determined that it is described
The advertisement side of record is the electronic equipment of Traffic Anomaly, is also included：
The facility information of the advertisement side is added in the blacklist.
By above-mentioned steps, the advertisement side that advertisement was not delivered before detecting is the electronic equipment of Traffic Anomaly
Afterwards, by the facility information of the advertisement side added in the blacklist such that it is able to realize to the supplement of blacklist more
Newly, the facility information for including the blacklist is more perfect, improves the efficiency of next advertisement putting.
Optionally, the facility information of the electronic equipment includes：
The cookie information of the electronic equipment, and/or the electronic equipment IP address, and/or the electronic equipment
Device number.
Second aspect, the embodiment of the invention provides a kind of advertisement delivery device, including：
Blacklist generation module, the electronic equipment for determining Traffic Anomaly, and set according to the electronics of the Traffic Anomaly
Standby generation blacklist, wherein, the blacklist includes the facility information of the electronic equipment of the Traffic Anomaly；
Apparatus information acquiring module, for when needing to deliver advertisement, obtaining the facility information of advertisement side；
Facility information matching module, for the facility information of the advertisement side to be matched with the blacklist,
If it is determined that the facility information of the advertisement side is in the blacklist, terminate delivering advertisement to the advertisement side.
By advertisement delivery device disclosed in the embodiment of the present invention, can avoid being delivered extensively to the electronic equipment of Traffic Anomaly
Accuse, so as to improve validity and the degree of accuracy of advertisement putting.
Optionally, the blacklist generation module includes：
First determining unit, for the facility information of the electronic equipment according to the Traffic Anomaly for receiving, determines the stream
Measure abnormal electronic equipment；
And/or, the second determining unit, for according to abnormal traffic detection set in advance rule, and electronic equipment
Changes in flow rate situation, determines the electronic equipment of the Traffic Anomaly.
Optionally, the abnormal traffic detection rule is：If in preset time period, the visit capacity of the electronic equipment surpasses
Preset value is crossed, the electronic equipment that the electronic equipment is the Traffic Anomaly is determined；
And/or, the abnormal traffic detection rule is：The access source of the electronic equipment is detected, if exceeding present count
The access source of value is same source, determines the electronic equipment that the electronic equipment is the Traffic Anomaly；
And/or, the abnormal traffic detection rule is：Between the adjacent time for accessing twice for detecting the electronic equipment
Every if the time interval determines the electronic equipment that the electronic equipment is the Traffic Anomaly less than prefixed time interval.
Optionally, also include：
Advertisement putting module, for the facility information matching module if it is determined that the facility information of the advertisement side not
In the blacklist, and forward direction described in advertisement side delivered advertisement, then continue to be delivered to the advertisement side wide
Accuse；
Equipment detection module, for the facility information matching module if it is determined that the facility information of the advertisement side not
In the blacklist, and advertisement was not delivered to the advertisement side before, then the equipment for recording the advertisement side
Information, and every default detection cycle, detect record advertisement side whether be Traffic Anomaly electronic equipment, if it is not,
Advertisement is delivered to the advertisement side, if so, then terminating delivering advertisement to the advertisement side.
If forward direction described in advertisement side delivered advertisement, it is generally recognized that the electricity of the advertisement side not Traffic Anomaly
Sub- equipment, this can continue to deliver advertisement to it.
If not delivering advertisement to the advertisement side before, illustrate it is to be delivered extensively to the advertisement side first
Accuse, it is necessary to detect the advertisement side whether be Traffic Anomaly electronic equipment.
In above-mentioned steps, by the way that every a default detection cycle, the advertisement side to recording is detected, so that real
Now the advertisement side is periodically detected, determine in time the advertisement side whether be Traffic Anomaly electronic equipment.
Optionally, also include：Information add module,
The equipment detection module detection record advertisement side whether be Traffic Anomaly electronic equipment after,
If it is determined that the advertisement side of the record is the electronic equipment of Traffic Anomaly, described information add module is used for the advertisement
The facility information of recipient is added in the blacklist.
By information add module, the advertisement side that advertisement was not delivered before detecting is the electronics of Traffic Anomaly
After equipment, the facility information of the advertisement side is added in the blacklist such that it is able to realize the benefit to blacklist
Renewal is filled, the facility information for including the blacklist is more perfect, improve the efficiency of next advertisement putting.
Optionally, the facility information of the electronic equipment includes：
The cookie information of the electronic equipment, and/or the electronic equipment IP address, and/or the electronic equipment
Device number.
The third aspect, the embodiment of the invention provides a kind of electronic equipment, including：
At least one processor；And,
The memory being connected with least one processor communication；Wherein,
The memory storage has can be by the instruction of one computing device, and the instruction is by by described at least one
Computing device, so that at least one processor can：
Determine the electronic equipment of Traffic Anomaly, and blacklist is generated according to the electronic equipment of the Traffic Anomaly, wherein, institute
Stating blacklist includes the facility information of electronic equipment of the Traffic Anomaly；
When needing to deliver advertisement, the facility information of advertisement side is obtained；
The facility information of the advertisement side is matched with the blacklist, however, it is determined that the advertisement side
Facility information terminates delivering advertisement to the advertisement side in the blacklist.
Fourth aspect, the embodiment of the present invention additionally provides a kind of non-transient computer readable storage medium storing program for executing, described non-transient
Computer-readable recording medium storage computer instruction, the computer instruction is used to make the computer perform above-mentioned first party
The advertisement placement method that any one embodiment of face is provided.
5th aspect, the embodiment of the present invention additionally provides a kind of computer program product, the computer program product bag
Calculation procedure of the storage on non-transient computer readable storage medium storing program for executing is included, the computer program includes programmed instruction, works as institute
When stating programmed instruction and being computer-executed, make that the computer performs that above-mentioned any one embodiment of first aspect provides is described
Advertisement placement method.
Technical scheme provided in an embodiment of the present invention can include the following benefits：
The embodiment of the present invention discloses a kind of advertisement placement method, device and electronic equipment.In the method, it is first determined flow
Abnormal electronic equipment, and blacklist is generated according to the electronic equipment of the Traffic Anomaly, wherein, the blacklist includes institute
State the facility information of the electronic equipment of Traffic Anomaly；Then, when needing to deliver advertisement, the equipment letter of advertisement side is obtained
Breath；Finally, the facility information of the advertisement side is matched with the blacklist, however, it is determined that the advertisement side
Facility information illustrates the electronic equipment that the advertisement side is Traffic Anomaly in the blacklist, then, terminates to described wide
Accuse recipient and deliver advertisement.By scheme disclosed in the embodiment of the present invention, can avoid being delivered to the electronic equipment of Traffic Anomaly
Advertisement, so as to improve validity and the degree of accuracy of advertisement putting.
It should be appreciated that the general description of the above and detailed description hereinafter are only exemplary and explanatory, not
Can the limitation present invention.
Brief description of the drawings
Accompanying drawing herein is merged in specification and constitutes the part of this specification, shows and meets implementation of the invention
Example, and be used to explain principle of the invention together with specification.
In order to illustrate more clearly about the embodiment of the present invention or technical scheme of the prior art, below will be to embodiment or existing
The accompanying drawing to be used needed for having technology description is briefly described, it should be apparent that, for those of ordinary skill in the art
Speech, without having to pay creative labor, can also obtain other accompanying drawings according to these accompanying drawings.
One or more embodiments are illustrative by the picture in corresponding accompanying drawing, these exemplary theorys
The bright restriction not constituted to embodiment, the element with same reference numbers label is expressed as similar element in accompanying drawing, removes
It is non-to have especially statement, the figure not composition limitation in accompanying drawing.
Fig. 1 is a kind of application scenarios schematic diagram of advertisement placement method provided in an embodiment of the present invention
Fig. 2 is a kind of workflow schematic diagram of advertisement placement method provided in an embodiment of the present invention；
Fig. 3 is the workflow schematic diagram of another advertisement placement method provided in an embodiment of the present invention；
Fig. 4 is a kind of structural representation of advertisement delivery device provided in an embodiment of the present invention；
Fig. 5 is the structural representation of a kind of electronic equipment provided in an embodiment of the present invention.
Specific embodiment
Here exemplary embodiment will be illustrated in detail, its example is illustrated in the accompanying drawings.Following description is related to
During accompanying drawing, unless otherwise indicated, the same numbers in different accompanying drawings represent same or analogous key element.Following exemplary embodiment
Described in implementation method do not represent and the consistent all implementation methods of the present invention.Conversely, they be only with it is such as appended
The example of the consistent apparatus and method of some aspects being described in detail in claims, of the invention.
The embodiment of the present invention discloses a kind of advertisement placement method, device and electronic equipment, to solve advertisement in the prior art
The validity of dispensing and the relatively low problem of the degree of accuracy.
First embodiment of the invention discloses a kind of advertisement placement method, and the method is applied to electronic equipment, and the electronics sets
Standby can be Advertisement Server etc..Application scenarios schematic diagram shown in Figure 1, Fig. 1 includes performing embodiment of the present invention public affairs
The electronic equipment 10 of the advertisement placement method opened, also, the electronic equipment 10 is by network and multiple others electronic equipments 20
(for example, mobile phone, intelligent television with car-mounted terminal etc.) is connected, and can deliver advertisement to electronic equipment 20.
Workflow schematic diagram shown in Figure 2, advertisement placement method disclosed in the embodiment of the present invention includes following step
Suddenly：
Step S11, the electronic equipment for determining Traffic Anomaly, and black name is generated according to the electronic equipment of the Traffic Anomaly
It is single, wherein, the blacklist includes the facility information of the electronic equipment of the Traffic Anomaly.
When different advertisements are delivered, the criterion to Traffic Anomaly is possible to different, therefore, in this step, no
Same advertisement often corresponds to different blacklists, and each different blacklist is usually spaced apart by storage.
In addition, the facility information of the electronic equipment is generally included：The cookie information of the electronic equipment, and/or institute
State the IP address of electronic equipment, and/or the electronic equipment device number.
By the facility information of the electronic equipment, the electronic equipment can be uniquely determined.Certainly, the electronic equipment
Facility information can also be other kinds of information, and the embodiment of the present invention is not construed as limiting to this.
Step S12, when need deliver advertisement when, obtain advertisement side facility information.
In actual applications, the electronic equipment 10 for performing advertisement placement method disclosed in the embodiment of the present invention would generally be to more
Individual other electronic equipments 20 deliver advertisement, wherein, the as advertisement of described other electronic equipments 20 for receiving advertisement connects
Debit.
Accordingly, the facility information of the advertisement side includes the cookie information of the advertisement side, and/or institute
State the IP address of advertisement side, and/or the advertisement side device number.Believed by the equipment of the advertisement side
Breath, can uniquely determine the advertisement side.
Certainly, the facility information of the advertisement side can also be other kinds of information, and the embodiment of the present invention is to this
It is not construed as limiting.
Step S13, the facility information of the advertisement side is matched with the blacklist, however, it is determined that the advertisement
The facility information of recipient terminates delivering advertisement to the advertisement side in the blacklist.
If the facility information of the advertisement side matches with the blacklist, the advertisement Fang Weiliu is illustrated
Abnormal electronic equipment is measured, in this case, even if by advertisement putting to advertisement side, it is wide needed for being often also unable to reach
Effect is accused, therefore terminates delivering advertisement to the advertisement side.
The embodiment of the present invention discloses a kind of advertisement placement method.In the method, it is first determined the electronic equipment of Traffic Anomaly,
And blacklist is generated according to the electronic equipment of the Traffic Anomaly, wherein, the blacklist includes the electricity of the Traffic Anomaly
The facility information of sub- equipment；Then, when needing to deliver advertisement, the facility information of advertisement side is obtained；Finally, will be described wide
The facility information for accusing recipient is matched with the blacklist, however, it is determined that the facility information of the advertisement side is described black
In list, then the electronic equipment that the advertisement side is Traffic Anomaly is illustrated, terminate delivering advertisement to the advertisement side.
By advertisement placement method disclosed in the embodiment of the present invention, can avoid being delivered extensively to the electronic equipment of Traffic Anomaly
Accuse, so as to improve validity and the degree of accuracy of advertisement putting.
In addition, in step s 11, disclosing the operation of the electronic equipment for determining Traffic Anomaly.In actual applications, the behaviour
Work can be accomplished in several ways.
In in one way in which, the electronic equipment for determining Traffic Anomaly, including：
The facility information of the electronic equipment according to the Traffic Anomaly for receiving, determines the electronic equipment of the Traffic Anomaly.
In which, staff it is determined that after the electronic equipment of Traffic Anomaly, by the electronic equipment of the Traffic Anomaly
Facility information is transmitted into the electronic equipment of advertisement placement method disclosed in the execution embodiment of the present invention, or, third party's service
Device is it is determined that after some electronic equipment Traffic Anomalies, it is also possible to transmit to advertisement placement method disclosed in the execution embodiment of the present invention
Electronic equipment in such that it is able to according to receive facility information, determine the electronic equipment of Traffic Anomaly.For example, advertiser can
By monitor company detect electronic equipment whether Traffic Anomaly, in this case, monitoring company can be using monitoring server (i.e. the
Tripartite's server) it is monitored, and the monitoring result of the facility information of the electronic equipment comprising Traffic Anomaly is transmitted to execution
In the electronic equipment of advertisement placement method disclosed in the embodiment of the present invention, the electronic equipment is set to receive the Traffic Anomaly
The facility information of electronic equipment.
And/or, in a further mode of operation, the electronic equipment for determining Traffic Anomaly, including：
According to abnormal traffic detection set in advance rule, and electronic equipment changes in flow rate situation, determine the stream
Measure abnormal electronic equipment.
Under this mode, abnormal traffic detection rule is preset, by abnormal traffic detection rule, be able to detect that
Whether electronic equipment there is the situation of Traffic Anomaly.
Wherein, abnormal traffic detection rule can be diversified forms.
Wherein in a kind of form, the abnormal traffic detection rule is：If in preset time period, the electronic equipment
Visit capacity exceed preset value, determine the electronic equipment that the electronic equipment is the Traffic Anomaly.
If within a short period of time, a certain electronic equipment is largely accessed, the electronic equipment is possible to be abnormal flow exception
Electronic equipment.For the situation, above-mentioned abnormal traffic detection rule has been formulated.
Wherein, the preset time period and the preset value can be set according to demand, and to its concrete numerical value, the present invention is implemented
Example is not construed as limiting.For example, the preset time period is two minutes, the preset value is 3,000 times, then in two minutes, for certain
The visit capacity of one electronic equipment determines the electronic equipment that the electronic equipment is the Traffic Anomaly more than 3,000 times.
And/or, in another form, the abnormal traffic detection rule is：Detect that the access of the electronic equipment comes
Source, if the access source more than default value is same source, determines that the electronics that the electronic equipment is the Traffic Anomaly sets
It is standby.
At present, a kind of mode of conventional manufacture abnormal flow is to improve electronics by the continuous brush monitoring code of machine
The visit capacity of equipment.In this case, the access source for accessing electronic equipment can be caused more to concentrate.For such case, can
Formulate above-mentioned abnormal traffic detection rule.
Wherein, the default value can set according to demand, and to its concrete numerical value, the embodiment of the present invention is not construed as limiting.Example
Such as, the default value is 2,000, in this case, if the access of a certain electronic equipment more than 2,000 is all from same access and comes
Source, then can determine that the electronic equipment that the electronic equipment is the Traffic Anomaly.
And/or, in another form, the abnormal traffic detection rule is：Detect adjacent the two of the electronic equipment
The time interval of secondary access, if the time interval is less than prefixed time interval, determines the electronic equipment for the flow is different
Normal electronic equipment.
In addition, at present abnormal flow can also be manufactured by way of accessing same electronic equipment repeatedly in a short time.
In this case, can cause electronic equipment in shorter time interval, be accessed repeatedly.For such case, can formulate
The abnormal traffic detection rule stated.
Wherein, the prefixed time interval can be set according to demand, and to its concrete numerical value, the embodiment of the present invention is not limited
It is fixed.For example, the prefixed time interval is 0.1 second, in this case, if between a certain electronic equipment adjacent time for accessing twice
Every less than 0.1 second, then the electronic equipment that the electronic equipment is the Traffic Anomaly is can determine that.
In the embodiment of the present invention, several abnormal traffic detection rules are disclosed.Examined by abnormal traffic detection rule
Survey electronic equipment whether Traffic Anomaly when, can individually select one of which abnormal traffic detection rule to be detected, such case
Under, if the electronic equipment meets one of which abnormal traffic detection rule, assert that the electronic equipment is Traffic Anomaly.Separately
Outward, abnormal traffic detection rule more than acceptable optionally two of which, carries out comprehensive descision, in this case, if the electricity
Sub- equipment meets abnormal traffic detection rule more than two of which simultaneously, then assert that the electronic equipment is Traffic Anomaly.
It is, of course, also possible to using the abnormal traffic detection rule of other forms, to detect whether electronic equipment is different flow
Often, the embodiment of the present invention is not construed as limiting to this.
Shown in Figure 3, Fig. 3 is the flow chart of another advertisement placement method provided in an embodiment of the present invention.Fig. 3 institutes
The embodiment shown is that, based on the improved embodiments of Fig. 2, the embodiment is comprised the following steps：
Step S21, the electronic equipment for determining Traffic Anomaly, and black name is generated according to the electronic equipment of the Traffic Anomaly
It is single, wherein, the blacklist includes the facility information of the electronic equipment of the Traffic Anomaly.
Step S22, when need deliver advertisement when, obtain advertisement side facility information.
Wherein, step S21 is identical with the operating process of step S11 to step S12 with the operating process of step S22, can phase
Mutual reference, here is omitted.
Step S23, the facility information of the advertisement side is matched with the blacklist, judge to determine described wide
Whether the facility information of recipient is accused in the blacklist, if so, the operation of step S24 is performed, if it is not, performing step S25
Operation.
Step S24, if it is determined that the facility information of the advertisement side is in the blacklist, terminate being connect to the advertisement
Debit delivers advertisement.
Step S25, if it is determined that the facility information of the advertisement side is not in the blacklist, before judgement whether to
Advertisement was delivered by the advertisement side, if so, the operation of step S26 is performed, if it is not, performing the operation of step S27.
If step S26, forward direction described in advertisement side delivered advertisement, continue to be delivered to the advertisement side wide
Accuse.
If forward direction described in advertisement side delivered advertisement, it is generally recognized that the electricity of the advertisement side not Traffic Anomaly
Sub- equipment, this can continue to deliver advertisement to it.
If step S27, not delivering advertisement to the advertisement side before, the equipment for recording the advertisement side
Information, and every default detection cycle, detect record advertisement side whether be Traffic Anomaly electronic equipment, if it is not,
Advertisement is delivered to the advertisement side, if so, then terminating delivering advertisement to the advertisement side.
If not delivering advertisement to the advertisement side before, illustrate it is to be delivered extensively to the advertisement side first
Accuse, it is necessary to detect the advertisement side whether be Traffic Anomaly electronic equipment.Wherein, detected to advertisement side
When, can artificially be detected by staff, furthermore it is also possible to according to abnormal traffic detection set in advance rule, enter to it
Row detection.Further, can also be detected by third-party server, then be passed testing result by the third-party server
Transport to the electronic equipment for performing advertisement placement method disclosed in the embodiment of the present invention.
In addition, in embodiments of the present invention, by the way that every a default detection cycle, the advertisement side to recording is carried out
Detection, so as to realize being periodically detected the advertisement side, determines whether the advertisement side is Traffic Anomaly in time
Electronic equipment.
Further, in advertisement placement method disclosed in the embodiment of the present invention, it is in the advertisement side of detection record
After the no electronic equipment for Traffic Anomaly, however, it is determined that the advertisement side of the record is the electronic equipment of Traffic Anomaly, also
Including：
The facility information of the advertisement side is added in the blacklist.
By above-mentioned steps, the advertisement side that advertisement was not delivered before detecting is the electronic equipment of Traffic Anomaly
Afterwards, by the facility information of the advertisement side added in the blacklist such that it is able to realize to the supplement of blacklist more
Newly, the facility information for including the blacklist is more perfect, improves the efficiency of next advertisement putting.
Accordingly, as the realization to the various embodiments described above, the embodiment of the present invention additionally provides a kind of advertisement delivery device,
Structural representation shown in Figure 4, the advertisement delivery device includes：Blacklist generation module 110, apparatus information acquiring mould
Block 120 and facility information matching module 130.
Wherein, the blacklist generation module 110, the electronic equipment for determining Traffic Anomaly, and according to the flow
Abnormal electronic equipment generation blacklist, wherein, the blacklist includes the equipment letter of the electronic equipment of the Traffic Anomaly
Breath.
When different advertisements are delivered, the criterion to Traffic Anomaly is possible to different, therefore, in this step, no
Same advertisement often corresponds to different blacklists, and each different blacklist is usually spaced apart by storage.
The apparatus information acquiring module 120, the equipment letter for when needing to deliver advertisement, obtaining advertisement side
Breath；
The facility information matching module 130, for the facility information of the advertisement side to be entered with the blacklist
Row matching, however, it is determined that the facility information of the advertisement side terminates being delivered to the advertisement side in the blacklist
Advertisement.
If the facility information of the advertisement side matches with the blacklist, the advertisement Fang Weiliu is illustrated
Abnormal electronic equipment is measured, in this case, even if by advertisement putting to advertisement side, it is wide needed for being often also unable to reach
Effect is accused, therefore terminates delivering advertisement to the advertisement side.
By advertisement delivery device disclosed in the embodiment of the present invention, can avoid being delivered extensively to the electronic equipment of Traffic Anomaly
Accuse, so as to improve validity and the degree of accuracy of advertisement putting.
Further, in advertisement delivery device disclosed in the embodiment of the present invention, the blacklist generation module includes：
First determining unit, for the facility information of the electronic equipment according to the Traffic Anomaly for receiving, determines the stream
Measure abnormal electronic equipment；
And/or, the second determining unit, for according to abnormal traffic detection set in advance rule, and electronic equipment
Changes in flow rate situation, determines the electronic equipment of the Traffic Anomaly.
Further, in advertisement delivery device disclosed in the embodiment of the present invention, the abnormal traffic detection rule is：If
In preset time period, the visit capacity of the electronic equipment exceedes preset value, determines that the electronic equipment is the Traffic Anomaly
Electronic equipment；
And/or, the abnormal traffic detection rule is：The access source of the electronic equipment is detected, if exceeding present count
The access source of value is same source, determines the electronic equipment that the electronic equipment is the Traffic Anomaly；
And/or, the abnormal traffic detection rule is：Between the adjacent time for accessing twice for detecting the electronic equipment
Every if the time interval determines the electronic equipment that the electronic equipment is the Traffic Anomaly less than prefixed time interval.
Further, in advertisement delivery device disclosed in the embodiment of the present invention, also include：
Advertisement putting module, for the facility information matching module if it is determined that the facility information of the advertisement side not
In the blacklist, and forward direction described in advertisement side delivered advertisement, then continue to be delivered to the advertisement side wide
Accuse；
Equipment detection module, for the facility information matching module if it is determined that the facility information of the advertisement side not
In the blacklist, and advertisement was not delivered to the advertisement side before, then the equipment for recording the advertisement side
Information, and every default detection cycle, detect record advertisement side whether be Traffic Anomaly electronic equipment, if it is not,
Advertisement is delivered to the advertisement side, if so, then terminating delivering advertisement to the advertisement side.
If forward direction described in advertisement side delivered advertisement, it is generally recognized that the electricity of the advertisement side not Traffic Anomaly
Sub- equipment, this advertisement putting module can continue to deliver advertisement to it.
If not delivering advertisement to the advertisement side before, illustrate it is to be delivered extensively to the advertisement side first
Accuse, it is necessary to equipment detection module detect the advertisement side whether be Traffic Anomaly electronic equipment.Wherein, to advertisement
When Fang Jinhang is detected, can artificially be detected by staff, furthermore it is also possible to be advised according to abnormal traffic detection set in advance
Then, it is detected.Further, can also be detected by third-party server, then will by the third-party server
Testing result is transmitted to the electronic equipment for performing advertisement placement method disclosed in the embodiment of the present invention.
Further, in advertisement delivery device disclosed in the embodiment of the present invention, also include：Information add module.
The equipment detection module detection record advertisement side whether be Traffic Anomaly electronic equipment after,
If it is determined that the advertisement side of the record is the electronic equipment of Traffic Anomaly, described information add module is used for the advertisement
The facility information of recipient is added in the equipment detection module.
By information add module, the advertisement side that advertisement was not delivered before detecting is the electronics of Traffic Anomaly
After equipment, the facility information of the advertisement side is added in the blacklist such that it is able to realize the benefit to blacklist
Renewal is filled, the facility information for including the blacklist is more perfect, improve the efficiency of next advertisement putting.
Further, in advertisement delivery device disclosed in the embodiment of the present invention, the facility information of the electronic equipment includes：
The cookie information of the electronic equipment, and/or the electronic equipment IP address, and/or the electronic equipment
Device number.Certainly, the facility information can also be other types, and the embodiment of the present invention is not limited this.
Accordingly, the embodiment of the present invention is also disclosed a kind of electronic equipment, and the electronic equipment includes：
At least one processor；And,
The memory being connected with least one processor communication；Wherein,
The memory storage has can be by the instruction of one computing device, and the instruction is by by described at least one
Computing device, so that at least one processor can：
Determine the electronic equipment of Traffic Anomaly, and blacklist is generated according to the electronic equipment of the Traffic Anomaly, wherein, institute
Stating blacklist includes the facility information of electronic equipment of the Traffic Anomaly；
When needing to deliver advertisement, the facility information of advertisement side is obtained；
The facility information of the advertisement side is matched with the blacklist, however, it is determined that the advertisement side
Facility information terminates delivering advertisement to the advertisement side in the blacklist.
Further, the processor determines the electronic equipment of Traffic Anomaly, including：
The facility information of the electronic equipment according to the Traffic Anomaly for receiving, determines the electronic equipment of the Traffic Anomaly；
And/or, according to abnormal traffic detection set in advance rule, and electronic equipment changes in flow rate situation, it is determined that
The electronic equipment of the Traffic Anomaly.
Wherein, the abnormal traffic detection rule is：If in preset time period, the visit capacity of the electronic equipment exceedes
Preset value, determines the electronic equipment that the electronic equipment is the Traffic Anomaly；
And/or, the abnormal traffic detection rule is：The access source of the electronic equipment is detected, if exceeding present count
The access source of value is same source, determines the electronic equipment that the electronic equipment is the Traffic Anomaly；
And/or, the abnormal traffic detection rule is：Between the adjacent time for accessing twice for detecting the electronic equipment
Every if the time interval determines the electronic equipment that the electronic equipment is the Traffic Anomaly less than prefixed time interval.
Further, however, it is determined that the facility information of the advertisement side in the blacklist, does not include also：
If forward direction described in advertisement side delivered advertisement, continue to the advertisement side deliver advertisement；
If not delivering advertisement to the advertisement side before, the facility information of the advertisement side is recorded, and
Every default detection cycle, detect record advertisement side whether be Traffic Anomaly electronic equipment, if it is not, to described wide
Accuse recipient and deliver advertisement, if so, then terminating delivering advertisement to the advertisement side.
Further, detection record advertisement side whether be Traffic Anomaly electronic equipment after, however, it is determined that institute
The advertisement side for stating record is the electronic equipment of Traffic Anomaly, is also included：
The facility information of the advertisement side is added in the blacklist.
Further, the facility information of the electronic equipment includes：
The cookie information of the electronic equipment, and/or the electronic equipment IP address, and/or the electronic equipment
Device number.
The embodiment of the invention provides a kind of non-transient computer storage medium, the computer-readable storage medium is stored with meter
Calculation machine executable instruction, the computer executable instructions can perform the advertisement placement method in above-mentioned any means embodiment.
One of ordinary skill in the art will appreciate that all or part of flow in realizing above-described embodiment method, can be
The hardware of correlation is instructed to complete by computer program, described program can be stored in a computer read/write memory medium
In, the program is upon execution, it may include such as the flow of the embodiment of above-mentioned each method.Accordingly, the embodiment of the present invention is also provided
A kind of computer program product, the computer program product includes storage on the non-transient computer readable storage medium storing program for executing
Calculation procedure, the computer program includes programmed instruction, when described program instruction is computer-executed, makes the computer
The advertisement placement method of above-mentioned first aspect any one embodiment offer is provided.
Fig. 5 is the hardware architecture diagram of the electronic equipment of the execution advertisement placement method that the embodiment of the present invention seven is provided,
As shown in figure 5, the equipment includes：
One or more processors 510 and memory 520, in Fig. 5 by taking a processor 510 as an example.
The equipment for performing advertisement placement method can also include：Input unit 530 and output device 540.
Processor 510, memory 520, input unit 530 and output device 540 can be by bus or other modes
Connection, in Fig. 5 as a example by being connected by bus.
Memory 520 can be used to store non-volatile software journey as a kind of non-volatile computer readable storage medium storing program for executing
Sequence, non-volatile computer executable program and module, the processing method pair of the list items operation such as in the embodiment of the present invention
Programmed instruction/the module answered is (for example, blacklist generation module 110, apparatus information acquiring module 120 and equipment shown in accompanying drawing 4
Information matches module 130).Processor 510 by run non-volatile software program of the storage in memory 520, instruction with
And module, so that the various function application of execute server and data processing, that is, realize above method embodiment advertisement putting
Method.
Memory 520 can include storing program area and storage data field, wherein, storing program area can store operation system
Application program required for system, at least one function；Storage data field can be stored and created according to using for advertisement delivery device
Data etc..Additionally, memory 520 can include high-speed random access memory, nonvolatile memory, example can also be included
Such as at least one disk memory, flush memory device or other non-volatile solid state memory parts.In certain embodiments, deposit
Reservoir 520 is optional including the memory remotely located relative to processor 510, and these remote memories can be by network connection
To advertisement delivery device.The example of above-mentioned network includes but is not limited to internet, intranet, LAN, mobile radio communication
And combinations thereof.
Input unit 530 can receive the numeral or character information of input, and generation sets with the user of advertisement delivery device
Put and the input of key signals that function control is relevant.Output device 540 may include the display devices such as display screen.
One or more of modules are stored in the memory 520, when by one or more of processors
During 510 execution, the advertisement placement method in above-mentioned any means embodiment is performed.
The method that the executable embodiment of the present invention of the said goods is provided, possesses the corresponding functional module of execution method and has
Beneficial effect.Not ins and outs of detailed description in the present embodiment, reference can be made to the method that the embodiment of the present invention is provided.
The electronic equipment of the embodiment of the present invention exists in a variety of forms, including but not limited to:
(1) mobile communication equipment:The characteristics of this kind equipment is that possess mobile communication function, and to provide speech, data
It is main target to communicate.This Terminal Type includes:Smart mobile phone (such as iPhone), multimedia handset, feature mobile phone, and it is low
End mobile phone etc..
(2) super mobile personal computer equipment:This kind equipment belongs to the category of personal computer, there is calculating and treatment work(
Can, typically also possess mobile Internet access characteristic.This Terminal Type includes:PDA, MID and UMPC equipment etc., such as iPad.
(3) portable entertainment device:This kind equipment can show and play content of multimedia.The kind equipment includes:Audio,
Video player (such as iPod), handheld device, e-book, and intelligent toy and portable car-mounted navigation equipment.
(4) server:The equipment for providing the service of calculating, the composition of server includes that processor, hard disk, internal memory, system are total
Line etc., server is similar with general computer architecture, but due to needing to provide highly reliable service, therefore in treatment energy
The requirement of the aspects such as power, stability, reliability, security, scalability, manageability is higher.
(5) other have the electronic installation of data interaction function.
Device embodiment described above is only schematical, wherein the unit illustrated as separating component can
To be or may not be physically separate, the part shown as unit can be or may not be physics list
Unit, you can with positioned at a place, or can also be distributed on multiple NEs.It can according to the actual needs be selected
In some or all of module realize the purpose of this embodiment scheme.
Through the above description of the embodiments, those skilled in the art can be understood that each implementation method can
Realized by the mode of software plus general hardware platform, naturally it is also possible to by hardware.Based on such understanding, above-mentioned technology
The part that scheme substantially contributes to correlation technique in other words can be embodied in the form of software product, the computer
Software product can be stored in a computer-readable storage medium, and such as ROM/RAM, magnetic disc, CD, including some instructions are used to
So that computer equipment (can be personal computer, server, or network equipment etc.) perform each embodiment or
Method described in some parts of embodiment.
Finally it should be noted that：Above example is only used to illustrate the technical scheme of the application, rather than its limitations；Although
The application has been described in detail with reference to the foregoing embodiments, it will be understood by those within the art that：It still may be used
Modified with to the technical scheme described in foregoing embodiments, or equivalent is carried out to which part technical characteristic；
And these modification or replace, do not make appropriate technical solution essence depart from each embodiment technical scheme of the application spirit and
Scope.
Claims (13)
1. a kind of advertisement placement method, it is characterised in that including：
Determine the electronic equipment of Traffic Anomaly, and blacklist is generated according to the electronic equipment of the Traffic Anomaly, wherein, it is described black
List includes the facility information of the electronic equipment of the Traffic Anomaly；
When needing to deliver advertisement, the facility information of advertisement side is obtained；
The facility information of the advertisement side is matched with the blacklist, however, it is determined that the equipment of the advertisement side
Information terminates delivering advertisement to the advertisement side in the blacklist.
2. advertisement placement method according to claim 1, it is characterised in that the electronic equipment of the determination Traffic Anomaly,
Including：
The facility information of the electronic equipment according to the Traffic Anomaly for receiving, determines the electronic equipment of the Traffic Anomaly；
And/or,
According to abnormal traffic detection set in advance rule, and electronic equipment changes in flow rate situation, determine that the flow is different
Normal electronic equipment.
3. advertisement placement method according to claim 2, it is characterised in that
The abnormal traffic detection rule is：If in preset time period, the visit capacity of the electronic equipment exceedes preset value, really
The fixed electronic equipment is the electronic equipment of the Traffic Anomaly；
And/or,
The abnormal traffic detection rule is：The access source of the electronic equipment is detected, if coming more than the access of default value
Source is same source, determines the electronic equipment that the electronic equipment is the Traffic Anomaly；
And/or,
The abnormal traffic detection rule is：The adjacent time interval for accessing twice of the electronic equipment is detected, if when described
Between interval be less than prefixed time interval, determine the electronic equipment that the electronic equipment is the Traffic Anomaly.
4. advertisement placement method according to claim 1, it is characterised in that if it is determined that the equipment letter of the advertisement side
Breath also includes not in the blacklist：
If forward direction described in advertisement side delivered advertisement, continue to the advertisement side deliver advertisement；
If not delivering advertisement to the advertisement side before, the facility information of the advertisement side is recorded, and every
Default detection cycle, detects whether the advertisement side of record is the electronic equipment of Traffic Anomaly, if it is not, being connect to the advertisement
Debit delivers advertisement, if so, then terminating delivering advertisement to the advertisement side.
5. advertisement placement method according to claim 4, it is characterised in that the advertisement side of detection record whether be
After the electronic equipment of Traffic Anomaly, however, it is determined that the advertisement side of the record is the electronic equipment of Traffic Anomaly, is also included：
The facility information of the advertisement side is added in the blacklist.
6. advertisement placement method according to claim 1, it is characterised in that the facility information of the electronic equipment includes：
The cookie information of the electronic equipment, and/or the electronic equipment IP address, and/or the electronic equipment sets
Standby number.
7. a kind of advertisement delivery device, it is characterised in that including：
Blacklist generation module, the electronic equipment for determining Traffic Anomaly, and given birth to according to the electronic equipment of the Traffic Anomaly
Into blacklist, wherein, the blacklist includes the facility information of the electronic equipment of the Traffic Anomaly；
Apparatus information acquiring module, for when needing to deliver advertisement, obtaining the facility information of advertisement side；
Facility information matching module, for the facility information of the advertisement side to be matched with the blacklist, if really
The facility information of the fixed advertisement side terminates delivering advertisement to the advertisement side in the blacklist.
8. advertisement delivery device according to claim 7, it is characterised in that the blacklist generation module includes：
First determining unit, for the facility information of the electronic equipment according to the Traffic Anomaly for receiving, determines that the flow is different
Normal electronic equipment；
And/or,
Second determining unit, for according to abnormal traffic detection set in advance rule, and electronic equipment changes in flow rate feelings
Condition, determines the electronic equipment of the Traffic Anomaly.
9. advertisement delivery device according to claim 8, it is characterised in that
The abnormal traffic detection rule is：If in preset time period, the visit capacity of the electronic equipment exceedes preset value, really
The fixed electronic equipment is the electronic equipment of the Traffic Anomaly；
And/or,
The abnormal traffic detection rule is：The access source of the electronic equipment is detected, if coming more than the access of default value
Source is same source, determines the electronic equipment that the electronic equipment is the Traffic Anomaly；
And/or,
The abnormal traffic detection rule is：The adjacent time interval for accessing twice of the electronic equipment is detected, if when described
Between interval be less than prefixed time interval, determine the electronic equipment that the electronic equipment is the Traffic Anomaly.
10. advertisement delivery device according to claim 7, it is characterised in that also include：
Advertisement putting module, for the facility information matching module if it is determined that the facility information of the advertisement side is not in institute
In stating blacklist, and forward direction described in advertisement side delivered advertisement, then continue to deliver advertisement to the advertisement side；
Equipment detection module, for the facility information matching module if it is determined that the facility information of the advertisement side is not in institute
In stating blacklist, and advertisement was not delivered to the advertisement side before, then recorded the facility information of the advertisement side,
And every default detection cycle, detect record advertisement side whether be Traffic Anomaly electronic equipment, if it is not, to described
Advertisement is delivered by advertisement side, if so, then terminating delivering advertisement to the advertisement side.
11. advertisement delivery devices according to claim 10, it is characterised in that also include：Information add module,
The equipment detection module detection record advertisement side whether be Traffic Anomaly electronic equipment after, if really
The advertisement side of the fixed record is the electronic equipment of Traffic Anomaly, and described information add module is used for the advertisement
The facility information of side is added in the blacklist.
12. advertisement delivery devices according to claim 7, it is characterised in that the facility information of the electronic equipment includes：
The cookie information of the electronic equipment, and/or the electronic equipment IP address, and/or the electronic equipment sets
Standby number.
13. a kind of electronic equipment, it is characterised in that including：
At least one processor；And,
The memory being connected with least one processor communication；Wherein,
The memory storage has can be processed by the instruction of one computing device, the instruction by described at least one
Device is performed, so that at least one processor can：
Determine the electronic equipment of Traffic Anomaly, and blacklist is generated according to the electronic equipment of the Traffic Anomaly, wherein, it is described black
List includes the facility information of the electronic equipment of the Traffic Anomaly；
When needing to deliver advertisement, the facility information of advertisement side is obtained；
The facility information of the advertisement side is matched with the blacklist, however, it is determined that the equipment of the advertisement side
Information terminates delivering advertisement to the advertisement side in the blacklist.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201611109734.9A CN106815741A (en) | 2016-12-02 | 2016-12-02 | A kind of advertisement placement method, device and electronic equipment |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201611109734.9A CN106815741A (en) | 2016-12-02 | 2016-12-02 | A kind of advertisement placement method, device and electronic equipment |
Publications (1)
| Publication Number | Publication Date |
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| CN106815741A true CN106815741A (en) | 2017-06-09 |
Family
ID=59106993
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| Application Number | Title | Priority Date | Filing Date |
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| CN201611109734.9A Pending CN106815741A (en) | 2016-12-02 | 2016-12-02 | A kind of advertisement placement method, device and electronic equipment |
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN111160991A (en) * | 2019-12-31 | 2020-05-15 | 恩亿科(北京)数据科技有限公司 | PDB advertisement traffic optimization method, device, storage medium and electronic equipment |
| CN111601137A (en) * | 2020-05-21 | 2020-08-28 | 广州欢网科技有限责任公司 | Intelligent television advertisement delivery fault processing system and method |
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