CN106777396A - The put-on method and device of a kind of promotion message - Google Patents
The put-on method and device of a kind of promotion message Download PDFInfo
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- CN106777396A CN106777396A CN201710116822.XA CN201710116822A CN106777396A CN 106777396 A CN106777396 A CN 106777396A CN 201710116822 A CN201710116822 A CN 201710116822A CN 106777396 A CN106777396 A CN 106777396A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
Abstract
This application discloses a kind of promotion message put-on method and device, method includes：For default every group of dispensing attribute, each user the history promotion message light exposure and history promotion message click volume corresponding in the case where the group delivers attribute are obtained, wherein, the dispensing attribute includes：Deliver attribute-name and deliver property value, according to each user the history promotion message light exposure and click volume corresponding in the case where the group delivers attribute, determine that the group delivers the dispensing user corresponding to attribute, the dispensing user to determining carries out the dispensing of promotion message.By the above method, due to the history promotion message of user light exposure and click volume (i.e., historical data) personal preference of the user for promotion message can be reflected, therefore, can determine which user promotion message is delivered to according to the light exposure of the history promotion message of user and click volume, can effectively improve the conversion ratio of promotion message dispensing.
Description
Technical field
The application is related to field of computer technology, more particularly to a kind of promotion message put-on method and device.
Background technology
With continuing to develop for Internet technology, service provider enriches by the way that information that network is provided the user is also more next, e.g.,
Promotion message is provided the user, wherein, the promotion message is the information that service provider is used to publicize export-oriented user, e.g., advertisement.
At present, the promotion message of oneself can be supplied to user by service provider, it is also possible to believe the popularization of other service providers
Breath is supplied to user.
And it is existing the promotion message of other service providers is supplied to user during, be generally all directly by promote believe
Breath is delivered in the region and channel specified by other service providers, subsequently, when the region residing for user is specified region, and
The channel belonging to video that the user is watching is specified channel, then just by the user shows that other service providers are provided
Promotion message, e.g., directly by the Beijing Area specified by advertisement putting to service provider A and animation channel, subsequently, when with
Region residing for the first of family is Beijing Area, and channel belonging to the video watched of the user is animation channel, then just for should
The advertisement that user's first display service provider A is provided.
But, in the prior art, region and channel simply according to specified by other servers carry out promotion message
Dispensing will certainly cause the ratio (that is, conversion ratio) of the click volume of promotion message and light exposure than relatively low.
The content of the invention
The embodiment of the present application provides a kind of promotion message put-on method and device, is used to solve prior art only according to other
The dispensing that region and channel specified by server carry out promotion message will certainly cause the click volume and light exposure of promotion message
Ratio (that is, conversion ratio) than relatively low problem.
The embodiment of the present application provides a kind of promotion message put-on method, including：
For default every group of dispensing attribute, obtain each user history corresponding in the case where the group delivers attribute and promote letter
Breath light exposure and history promotion message click volume, wherein, the dispensing attribute includes：Deliver attribute-name and deliver attribute
Value；
According to each user the history promotion message light exposure and click volume corresponding in the case where the group delivers attribute, it is determined that
The group delivers the dispensing user corresponding to attribute；
Dispensing user to determining carries out the dispensing of promotion message.
Preferably, obtaining record has user to expose the exposure meter of behavior and records the clicks table for having user to click on behavior,
For each user, the corresponding history promotion message light exposure under the dispensing attribute of the user is counted in exposure meter,
The corresponding history promotion message click volume under the dispensing attribute of the user is counted in clicks table.
Preferably, according to the corresponding history promotion message light exposure under the dispensing attribute of each user and click
Amount, determines the corresponding history promotion message clicking rate under the dispensing attribute of each user, according to each user in the dispensing
History promotion message clicking rate corresponding under attribute, determines the dispensing user corresponding to the dispensing attribute.
Preferably, the corresponding dispensing threshold value under the dispensing attribute of each user is determined, for each user, it is determined that
Under the dispensing attribute, whether the history promotion message clicking rate corresponding to the user exceedes corresponding dispensing threshold value, when the use
When history promotion message clicking rate corresponding to family exceedes corresponding dispensing threshold value, then attribute is delivered using the user as the group
Under dispensing user.
Preferably, determine that the group is delivered the corresponding history promotion message light exposure sum of each user under attribute and is somebody's turn to do
Group deliver attribute under the corresponding history promotion message click volume sum of each user, by history promotion message click volume sum with
The ratio of history promotion message light exposure sum is used as each user dispensing threshold value corresponding in the case where the group delivers attribute；Or
The group is delivered at least one of attribute as dispensing attribute is specified, for each user, the user is obtained and is existed
The specified history promotion message light exposure delivered under attribute and the user promote letter in the specified history delivered under attribute
Breath click volume, the ratio of history promotion message click volume and history promotion message light exposure is delivered as the user in the group and is belonged to
Corresponding dispensing threshold value under property；Or
For each user, determine that the group delivers the corresponding history promotion message light exposure sum of each user under attribute
And the group delivers the corresponding history promotion message click volume sum of each user under attribute, determine that history promotion message is clicked on
The ratio of amount sum and history promotion message light exposure sum, and as the first ratio, by least in group dispensing attribute
Individual conduct is specified and delivers attribute, obtains the user in the specified history promotion message light exposure delivered under attribute and the user
In the specified history promotion message click volume delivered under attribute, determine that history promotion message click volume exposes with history promotion message
The ratio of light quantity, and as the second ratio, group as the user minimum in the first ratio and the second ratio is delivered into attribute
Lower corresponding dispensing threshold value.
Preferably, the corresponding dispensing attribute of promotion message to be put is obtained, according to the popularization letter to be put for getting
Corresponding dispensing attribute is ceased, the corresponding dispensing user of the dispensing attribute is determined, the promotion message to be put is delivered to really
The corresponding dispensing user of the dispensing attribute for making.
Preferably, the dispensing attribute includes：Deliver scene properties and deliver industry attribute.
The embodiment of the present application provides a kind of promotion message delivery device, including：
Acquisition module, it is right for for default every group of dispensing attribute, obtaining each user institute in the case where the group delivers attribute
The history promotion message light exposure and history promotion message click volume answered, wherein, the dispensing attribute includes：Deliver attribute-name
And deliver property value；
Determining module, for according to each user in the case where the group delivers attribute corresponding history promotion message light exposure with
And click volume, determine that the group delivers the dispensing user corresponding to attribute；
Putting module, the dispensing for carrying out promotion message to the dispensing user for determining.
Preferably, the acquisition module is specifically for the exposure meter and record that obtaining record has user's exposure behavior have
User clicks on the clicks table of behavior, for each user, the user is counted in exposure meter corresponding under the dispensing attribute
History promotion message light exposure, the corresponding history promotion message under the dispensing attribute of the user is counted in clicks table and is clicked on
Amount.
Preferably, the determining module according to the history that each user is corresponding under the dispensing attribute specifically for pushing away
Guangxin ceases light exposure and click volume, determines the corresponding history promotion message clicking rate under the dispensing attribute of each user,
According to the corresponding history promotion message clicking rate under the dispensing attribute of each user, the throwing corresponding to the dispensing attribute is determined
Put user.
Preferably, the determining module is specifically for determining the corresponding dispensing threshold under the dispensing attribute of each user
Value, for each user, it is determined that under the dispensing attribute, whether the history promotion message clicking rate corresponding to the user exceedes institute
Corresponding dispensing threshold value, when the history promotion message clicking rate corresponding to the user exceedes corresponding dispensing threshold value, then will
The user delivers the dispensing user under attribute as the group.
Preferably, the determining module is additionally operable to, and determines that the group is delivered the corresponding history of each user under attribute and promoted
Information light exposure sum and the group deliver the corresponding history promotion message click volume sum of each user under attribute, by history
Promotion message click volume sum is delivered under attribute as each user with the ratio of history promotion message light exposure sum in the group
Corresponding dispensing threshold value；Or
The group is delivered at least one of attribute as dispensing attribute is specified, for each user, the user is obtained and is existed
The specified history promotion message light exposure delivered under attribute and the user promote letter in the specified history delivered under attribute
Breath click volume, the ratio of history promotion message click volume and history promotion message light exposure is delivered as the user in the group and is belonged to
Corresponding dispensing threshold value under property；Or
For each user, determine that the group delivers the corresponding history promotion message light exposure sum of each user under attribute
And the group delivers the corresponding history promotion message click volume sum of each user under attribute, determine that history promotion message is clicked on
The ratio of amount sum and history promotion message light exposure sum, and as the first ratio, by least in group dispensing attribute
Individual conduct is specified and delivers attribute, obtains the user in the specified history promotion message light exposure delivered under attribute and the user
In the specified history promotion message click volume delivered under attribute, determine that history promotion message click volume exposes with history promotion message
The ratio of light quantity, and as the second ratio, group as the user minimum in the first ratio and the second ratio is delivered into attribute
Lower corresponding dispensing threshold value.
Preferably, the putting module is specifically for obtaining the corresponding dispensing attribute of promotion message to be put, according to obtaining
The corresponding dispensing attribute of promotion message to be put got, determines the corresponding dispensing user of the dispensing attribute, waits to throw by described
The promotion message put is delivered to the corresponding dispensing user of the dispensing attribute for determining.
Preferably, the dispensing attribute includes：Deliver scene properties and deliver industry attribute.
The embodiment of the present application provides a kind of promotion message put-on method and device, and the method is first against default every group of throwing
Attribute is put, each user history promotion message light exposure corresponding in the case where the group delivers attribute and history promotion message is obtained
Click volume, wherein, the dispensing attribute includes：Deliver attribute-name and deliver property value, delivered in the group according to each user
History promotion message light exposure corresponding under attribute and click volume, determine that the group delivers the dispensing user corresponding to attribute,
Dispensing user to determining carries out the dispensing of promotion message.By the above method, due to the exposure of the history promotion message of user
Light quantity and click volume (that is, historical data) can reflect user for promotion message personal preference, therefore, can according to
The light exposure and click volume of the history promotion message at family determines for promotion message which user be delivered to, and can effectively improve
The conversion ratio that promotion message is delivered.
Brief description of the drawings
Accompanying drawing described herein is used for providing further understanding of the present application, constitutes the part of the application, this Shen
Schematic description and description please does not constitute the improper restriction to the application for explaining the application.In the accompanying drawings：
A kind of process schematic of promotion message dispensing that Fig. 1 is provided for the embodiment of the present application；
A kind of structural representation of promotion message delivery device that Fig. 2 is provided for the embodiment of the present application.
Specific embodiment
To make the purpose, technical scheme and advantage of the application clearer, below in conjunction with the application specific embodiment and
Corresponding accompanying drawing is clearly and completely described to technical scheme.Obviously, described embodiment is only the application one
Section Example, rather than whole embodiments.Based on the embodiment in the application, those of ordinary skill in the art are not doing
Go out the every other embodiment obtained under the premise of creative work, belong to the scope of the application protection.
The promotion message launch process that Fig. 1 is provided for the embodiment of the present application, specifically includes following steps：
S101：For default every group of dispensing attribute, each user history corresponding in the case where the group delivers attribute is obtained
Promotion message light exposure and history promotion message click volume.
Because in actual applications, user is directed to the exposure behavioral data of the different types of promotion message that service provider delivers
And click behavioral data can reflect user preference and pay close attention to what kind of promotion message, that is to say, that reflect
User is interested in what kind of promotion message, and e.g., the advertisement putting of type of play clicks on to user A, user A by service provider
The advertisement, then the advertisement for reflecting type of play is preference and the concern of user A, therefore, in this application, can basis
The exposure behavioral data and click behavioral data of the different types of promotion message that past user delivers for service provider enter
Row is excavated, and determines which user likes the promotion message of that type, believes different types of popularization it is, determining
Which user breath is delivered to, and the conversion ratio of promotion message dispensing is improved with this.
Herein it should be noted that what class promotion message is specifically divided into by promotion message with what criteria for classification
Type, this criteria for classification can be divided into different types, e.g., game class according to the industry belonging to promotion message by promotion message
The promotion message of type, the promotion message of electric business type, it is also possible to according to scene this contingency table delivered involved by promotion message
Promotion message is divided into different types by standard, and e.g., paster delivers the promotion message of scene type, pause and delivers scene type
Promotion message etc., can be combined with multiple criteria for classifications and constitute common criteria for classification promotion message is divided into different classes
Type, e.g., constitutes common criteria for classification and divides promotion message using above two criteria for classification, and the type for obtaining is：Game
The paster of type delivers the promotion message of scene type, and promotion message of scene type etc. is delivered in the pause of type of play, specifically
Which type of can be determined according to the actual requirements using criteria for classification to carry out division to promotion message with.
Further, after promotion message has been categorized into type according to criteria for classification, resulting type in fact can be with
Regard the self attributes of promotion message as, e.g., a certain promotion message is divided into the promotion message of type of play according to criteria for classification,
Then type of play can regard the attribute of promotion message as, i.e. the attribute of promotion message is game, therefore, in this application, will
At the same time the type of promotion message, also serves as delivering attribute as the attribute of promotion message, wherein, the dispensing attribute bag
Include：Deliver attribute-name and deliver property value, deliver in attribute attribute-name represents is criteria for classification, and property value is then point
Specific type, e.g., the type of promotion message is divided according to the difference of the industry belonging to promotion message under class standard, is swum
Play type promotion message, and electric business type promotion message, then deliver attribute be industry (that is, attribute-name)=game (i.e.,
Property value), industry (that is, attribute-name)=electric business (that is, property value).
Further, since the type of promotion message can be divided according to the difference for delivering scene, therefore, in this application,
Scene as dispensing attribute can be delivered, i.e. deliver scene properties, wherein, the dispensing scene includes：Paster scene is (i.e.,
The promotion message that video display area was shown before display needs to play video pictures), (that is, video is in pause scene
The promotion message that video display area is shown during pause), footmark scene (that is, the lower left corner or the lower right corner in video display area
The promotion message for being shown), (that is, mobile terminal is full frame before display needs the video played is shown mobile full screen scene
Promotion message), broadcast page banner scenes (that is, promotion message is shown beyond video display area).Due to can be according to
The difference of the industry belonging to promotion message divides the type of promotion message, therefore, in this application, it is also possible to by promotion message
Affiliated industry type is used as dispensing attribute, i.e. deliver industry attribute, wherein, the dispensing industry includes：Game, electric business etc.,
Specifically it is divided into how many industry and is divided into which industry can determine according to actual conditions.Also other deliver attribute, herein
No longer repeat one by one.
Further, in the exposure behavior of the different types of promotion message delivered for service provider according to past user
Data and click on behavioral data and excavated, and during determining the promotion message which user likes that type,
Letter is promoted firstly the need of each user history corresponding in the case where the group delivers attribute for default every group of dispensing attribute, is obtained
Breath light exposure and history promotion message click volume.
Herein it should be noted that can only comprising a dispensing attribute in every group of dispensing attribute, it is also possible to comprising multiple
Attribute is delivered, e.g., can only comprising dispensing scene properties, it is also possible to while comprising dispensing scene properties and delivering industry category
Property.
The application is further provided and obtains each user history promotion message exposure corresponding in the case where the group delivers attribute
The specific embodiment of light quantity and history promotion message click volume, it is specific as follows：
Obtaining record has user to expose the exposure meter of behavior and record the clicks table for having user to click on behavior, for each
User, counts the user history promotion message light exposure corresponding in the case where the group delivers attribute, in clicks table in exposure meter
It is middle to count the user history promotion message click volume corresponding in the case where the group delivers attribute.
In addition, herein it should be noted that the exposure meter pre-builds, being mainly used in recording the exposure row of user
It is data, the exposure behavioral data includes：The mark of user, the dispensing attribute of promotion message records the time, as long as it is,
Promotion message displaying (that is, expose) gives user, then in the corresponding exposure behavioral data of user will being recorded into exposure meter；Equally
, the clicks table is also what is pre-build, is mainly used in recording the click behavioral data of user, the click behavioral data bag
Include：The mark of user, the dispensing attribute of promotion message records the time, as long as it is, user clicks is exposed to pushing away for user
Guangxin ceases, then in the corresponding record behavioral data of user will being recorded into clicks table.
In addition, in the application, involved use is per family the user being recorded in exposure meter and clicks table, without note
The user recorded in exposure meter and clicks table then directly excludes, without determining that user is the dispensing user which group delivers attribute.
For example, in order to simply clearly illustrate the application, in the present example, delivering attribute and there was only dispensing scene properties (i.e.,
Property value is that the dispensing scene properties and property value of paster are the dispensing scene properties suspended), and deliver industry attribute
(that is, property value is the dispensing industry attribute played and the dispensing industry attribute that property value is electric business).
Assuming that default every group of dispensing attribute is as follows：
First group of dispensing attribute：Scene=paster is delivered, and delivers industry=game；
Second group of dispensing attribute：Scene=paster is delivered, and delivers industry=electric business；
3rd group of dispensing attribute：Scene=pause is delivered, and delivers industry=game；
4th group of dispensing attribute：Scene=pause is delivered, and delivers industry=electric business；
Assuming that only three users, i.e. user A, user B and user C.
For first group of dispensing attribute, obtain each user history promotion message corresponding in the case where the group delivers attribute and expose
Light quantity and history promotion message click volume are as follows：
The light exposure of user A is 30 times, and click volume is 6 times；
The light exposure of user B is 20 times, and click volume is 10 times；
The light exposure of user C is 50 times, and click volume is 5 times.
S102：According to each user history promotion message light exposure corresponding in the case where the group delivers attribute and click
Amount, determines that the group delivers the dispensing user corresponding to attribute.
Further, get under each user delivers attribute in the group corresponding history promotion message light exposure with
And after history promotion message click volume, can be according to each user history promotion message exposure corresponding in the case where the group delivers attribute
Amount and click volume, determine the dispensing user corresponding to the dispensing attribute.
This application provides a kind of history promotion message exposure corresponding in the case where the group delivers attribute according to each user
Amount and click volume, determine that the group delivers the mode of the dispensing user corresponding to attribute, specific as follows：
According to each user the history promotion message light exposure and click volume corresponding in the case where the group delivers attribute, it is determined that
Each user history promotion message clicking rate corresponding in the case where the group delivers attribute, attribute is delivered according to each user in the group
Lower corresponding history promotion message clicking rate, determines that the group delivers the dispensing user corresponding to attribute.
Herein it should be noted that each user in the case where the group delivers attribute corresponding history promotion message click volume with
The ratio of each user history promotion message light exposure corresponding in the case where the group delivers attribute is each user and is thrown in the group
Put corresponding history promotion message clicking rate under attribute.
Continuation of the previous cases, according to each user history promotion message light exposure corresponding in the case where the group delivers attribute and point
The amount of hitting, determines user's history promotion message clicking rate corresponding in the case where the group delivers attribute, as follows：
Clicking rate user A corresponding in the case where the group delivers attribute is 0.2；
Clicking rate user B corresponding in the case where the group delivers attribute is 0.5；
Clicking rate user C corresponding in the case where the group delivers attribute is 0.1.
Further, the history promotion message clicking rate corresponding in the case where attribute is delivered in the group according to each user, really
During the fixed group delivers the dispensing user corresponding to attribute, the application can in the following manner determine that the group delivers category
Dispensing user corresponding to property：
Each user dispensing threshold value corresponding in the case where the group delivers attribute is determined, for each user, it is determined that in the group
Deliver under attribute, whether the history promotion message clicking rate corresponding to the user exceedes corresponding dispensing threshold value, as the user
When corresponding history promotion message clicking rate exceedes corresponding dispensing threshold value, then delivered the user as the group under attribute
Dispensing user.
Herein it should be noted that the corresponding dispensing user of other groups is also come really by step S101~step S102
Fix, also, dispensing user's phase that dispensing user corresponding to the dispensing attributes of the different groups determined there may be
Together.
Continuation of the previous cases, it is assumed that dispensing threshold value user A, user B and user C corresponding in the case where the group delivers attribute is successively
It is 0.4,0.4,0.3, clicking rate user A corresponding in the case where the group delivers attribute is 0.2, is delivered in the group not above user A
Dispensing threshold value 0.4 corresponding under attribute, then user A is not the dispensing user that the group is delivered under attribute；User B is delivered in the group
Corresponding clicking rate is 0.5 under attribute, the dispensing threshold value 0.4 corresponding in the case where the group delivers attribute more than user B, then user
B is the dispensing user that the group is delivered under attribute；User C corresponding clicking rates in the case where the group delivers attribute are 0.1, not above with
Dispensing threshold value 0.3 family C corresponding in the case where the group delivers attribute, then user C is not the dispensing user that the group is delivered under attribute.It is comprehensive
It is upper described, first group of dispensing attribute：Scene=paster is delivered, and delivers industry=game, corresponding dispensing user is user
A, other groups deliver the determination process of attribute with first group of dispensing attribute：Scene=paster is delivered, and delivers industry=game one
Cause, no longer narration in detail, obtain second group of dispensing attribute：Scene=paster is delivered, and delivers industry=electric business, corresponding throwing
It is user A and user C to put user；Obtain the 3rd group of dispensing attribute：Scene=pause is delivered, and delivers industry=game, institute is right
The dispensing user for answering is user B and user C；Obtain the 4th group of dispensing attribute：Scene=pause is delivered, and delivers industry=electricity
Business, corresponding dispensing user is user C.
Herein it should be noted that the dispensing threshold value can be set by user according to practical experience, it is also possible to by with
Under three kinds of modes obtain, it is specific as follows：
First way, can calculate the group and deliver the preferred user of attribute, it is, calculate the group delivering under attribute
Each user average click-through rate, as long as user the group deliver attribute under clicking rate exceed the average click-through rate, then say
The bright user is that the group delivers the preferred user of attribute, it is possible to which the dispensing user delivered as the group under attribute is used
Family, specific calculation is：Determine that the group delivers the corresponding history promotion message light exposure sum of each user under attribute
And the group delivers the corresponding history promotion message click volume sum of each user under attribute, by history promotion message click volume
The ratio of sum and history promotion message light exposure sum is used as each user dispensing threshold corresponding in the case where the group delivers attribute
Value.
For example, it is assumed that a certain group of dispensing attribute includes：Scene=paster (that is, delivering scene properties) is delivered, and is delivered
Industry=game (that is, deliver industry attribute), it is determined that the dispensing scene=paster and deliver under industry=game each
Under the corresponding history promotion message light exposure sum 100 of user, and the dispensing scene=paster and dispensing industry=game
The corresponding history promotion message click volume sum 30 of each user, history promotion message click volume sum and history are promoted into letter
Cease light exposure sum ratio, i.e. 30/100=0.3 as each user the dispensing scene=paster and deliver industry=
The lower corresponding dispensing threshold value of game.
Herein it should be noted that the matter of the dispensing user under the group dispensing attribute determined for more preferable management and control
Amount and quantity, in first way, can be multiplied by a control coefrficient in the average click-through rate for calculating, by control coefrficient with it is flat
The product of equal clicking rate as each user dispensing threshold value corresponding in the case where the group delivers attribute, it is, history is promoted
Information amount sum is multiplied by a control coefrficient with the ratio of history promotion message light exposure sum, by control coefrficient and history
Promotion message click volume sum is delivered as each user with the product of the ratio of history promotion message light exposure sum in the group
Dispensing threshold value corresponding under attribute, the control coefrficient can be set according to actual conditions, and control coefrficient can be more than
1。
The group can be delivered at least one of attribute as dispensing attribute is specified for the second way, the application, be calculated
Preferred which group under the specified dispensing attribute of user delivers attribute, it is, user's preference in the case where dispensing attribute is specified
The promotion message which group delivers attribute is clicked on, specific calculation is：The group is delivered at least one of attribute as
Specify and deliver attribute, for each user, obtain the user the specified history promotion message light exposure delivered under attribute with
And the user promotes history promotion message click volume and history in the specified history promotion message click volume delivered under attribute
The ratio of information light exposure is used as the user dispensing threshold value corresponding in the case where the group delivers attribute.
For example, it is assumed that a certain group of dispensing attribute includes：Scene=paster (that is, delivering scene properties) is delivered, and is delivered
Industry=game (that is, delivers industry attribute), and the group is delivered the dispensing scene=paster in attribute as specified dispensing attribute,
For each user, history promotion message light exposure 300 and the user of the user under the dispensing scene=paster are obtained
History promotion message click volume 150 under the dispensing scene=paster, history promotion message click volume 150 and history are promoted
The ratio of information light exposure 300 delivers scene=paster as the user in the group, and delivers corresponding to industry=game down
Deliver threshold value.
Herein it should be noted that one can delivered the group in attribute is delivered attribute as specified dispensing attribute,
Two for the group can also being delivered in attribute deliver attribute collectively as specified dispensing attribute, but can not deliver the group and belong to
Property in all dispensing attributes as specify deliver attribute, be specifically designated the group deliver attribute in which deliver attribute conduct
Specifying dispensing attribute can set according to actual conditions.
The third mode, can respectively calculate the preferred user of group dispensing attribute, and in group dispensing attribute
At least one used as dispensing attribute is specified, and preferred which group under the specified dispensing attribute of user delivers attribute, it is,
The preferred user of attribute is delivered from the group, and the group is delivered at least one of attribute and delivers attribute, user as specified
Preferred delivers two aspects of attribute to determine to deliver threshold value, specific calculation in specified which group delivered under attribute
For：
For each user, determine that the group delivers the corresponding history promotion message light exposure sum of each user under attribute
And the group delivers the corresponding history promotion message click volume sum of each user under attribute, determine that history promotion message is clicked on
The ratio of amount sum and history promotion message light exposure sum, and as the first ratio, by least in group dispensing attribute
Individual conduct is specified and delivers attribute, obtains the user in the specified history promotion message light exposure delivered under attribute and the user
In the specified history promotion message click volume delivered under attribute, determine that history promotion message click volume exposes with history promotion message
The ratio of light quantity, and as the second ratio, group as the user minimum in the first ratio and the second ratio is delivered into attribute
Lower corresponding dispensing threshold value.
For example, it is assumed that a certain group of dispensing attribute includes：Scene=paster (that is, delivering scene properties) is delivered, and is delivered
Industry=game (that is, delivers industry attribute), for each user：
Determine the corresponding history promotion message of each user under the dispensing scene=paster and dispensing industry=game
The corresponding history of each user under light exposure sum 100, and the dispensing scene=paster and dispensing industry=game is pushed away
Guangxin ceases click volume sum 30, determines the ratio of history promotion message click volume sum and history promotion message light exposure sum,
That is, 30/100=0.3 and as the first ratio；Assuming that the group to be delivered dispensing scene=paster in attribute as specified dispensing
Attribute, obtains history promotion message light exposure 300 and the user of the user under the dispensing scene=paster in the dispensing
History promotion message click volume 150 under scene=paster, determines that history promotion message click volume 150 exposes with history promotion message
The ratio of light quantity 300, i.e. 150/300=0.5, and as the second ratio, by the first ratio and the second ratio it is minimum (i.e.,
First ratio：0.3) scene=paster is delivered in the group as the user, and delivers the lower corresponding dispensing threshold of industry=game
Value.
S103：Dispensing user to determining carries out the dispensing of promotion message.
After being capable of determining that every group of dispensing attribute is corresponding according to step S101 and S102 and delivering user, can be as needed
The dispensing attribute of the promotion message delivered is delivered.
Specifically, the corresponding dispensing attribute of promotion message to be put is obtained, according to the popularization letter to be put for getting
Corresponding dispensing attribute is ceased, the corresponding dispensing user of the dispensing attribute is determined, the promotion message to be put is delivered to determine
The corresponding dispensing user of the dispensing attribute for going out.
Continue the corresponding example for delivering user of each group determined in step S102, it is assumed that promotion message to be put
Corresponding dispensing attribute delivers industry=game to deliver scene=paster, then according to dispensing attribute：Deliver scene=patch
Piece, and industry=game is delivered, determine that the dispensing attribute is corresponding and deliver user for user A, that is, directly according to dispensing category
Property：Scene=paster is delivered, and delivers industry=game and determine to deliver attribute in default each group delivers attribute：Deliver scene
=paster, and corresponding group of industry=game is delivered, the corresponding dispensing user of the group is dispensing attribute：Deliver scene=patch
Piece, and deliver the corresponding dispensing user of industry=game, then the promotion message to be put is directly delivered to user A.
Herein it should be noted that the corresponding criteria for classification for delivering attribute of promotion message to be put should be with determination step
Criteria for classification in S101 is consistent, that is to say, that the criteria for classification in step S101 be according to the industry belonging to promotion message this
Promotion message is divided into different types by one criteria for classification, then promotion message to be put is also required to according to promotion message institute
The industry of category this criteria for classification divides promotion message, obtains delivering attribute with this.
By the above method, due to light exposure and click volume (that is, historical data) energy of the history promotion message of user
Enough reflect personal preference of the user for promotion message, therefore, can according to the light exposure of the history promotion message of user and
Click volume determines for promotion message which user be delivered to, and can effectively improve the conversion ratio of promotion message dispensing.
It is above the promotion message put-on method that the embodiment of the present application is provided, based on same thinking, the embodiment of the present application
A kind of promotion message delivery device is also provided.
As shown in Fig. 2 a kind of promotion message delivery device that the embodiment of the present application is provided, including：
Acquisition module 201, it is right for for default every group of dispensing attribute, obtaining each user institute under the dispensing attribute
The history promotion message light exposure and history promotion message click volume answered, wherein, the dispensing attribute includes：Deliver attribute-name
And deliver property value；
Determining module 202, for according to the corresponding history promotion message light exposure under the dispensing attribute of each user
And click volume, determine the dispensing user corresponding to the dispensing attribute；
Putting module 203, the dispensing for carrying out promotion message to the dispensing user for determining.
The acquisition module 201 is specifically for the exposure meter and record that obtaining record has user's exposure behavior have user
The clicks table of click behavior, for each user, counts the corresponding history under the dispensing attribute of the user in exposure meter
Promotion message light exposure, counts the corresponding history promotion message click volume under the dispensing attribute of the user in clicks table.
The determining module 202 according to the corresponding history under the dispensing attribute of each user specifically for promoting letter
Breath light exposure and click volume, determine the corresponding history promotion message clicking rate under the dispensing attribute of each user, according to
The corresponding history promotion message clicking rate under the dispensing attribute of each user, determines that the dispensing corresponding to the dispensing attribute is used
Family.
The determining module 202 is specifically for determining the corresponding dispensing threshold value under the dispensing attribute of each user, pin
To each user, it is determined that under the dispensing attribute, it is corresponding whether the history promotion message clicking rate corresponding to the user exceedes
Dispensing threshold value, when the history promotion message clicking rate corresponding to the user exceedes corresponding dispensing threshold value, then this is used
The dispensing user under attribute is delivered as the group in family.
The determining module 202 is additionally operable to, and determines that the group delivers the corresponding history promotion message of each user under attribute
Light exposure sum and the group deliver the corresponding history promotion message click volume sum of each user under attribute, and history is promoted
The institute in the case where the group delivers attribute is right as each user for the ratio of Information amount sum and history promotion message light exposure sum
The dispensing threshold value answered；Or
The group is delivered at least one of attribute as dispensing attribute is specified, for each user, the user is obtained and is existed
The specified history promotion message light exposure delivered under attribute and the user promote letter in the specified history delivered under attribute
Breath click volume, the ratio of history promotion message click volume and history promotion message light exposure is delivered as the user in the group and is belonged to
Corresponding dispensing threshold value under property；Or
For each user, determine that the group delivers the corresponding history promotion message light exposure sum of each user under attribute
And the group delivers the corresponding history promotion message click volume sum of each user under attribute, determine that history promotion message is clicked on
The ratio of amount sum and history promotion message light exposure sum, and as the first ratio, by least in group dispensing attribute
Individual conduct is specified and delivers attribute, obtains the user in the specified history promotion message light exposure delivered under attribute and the user
In the specified history promotion message click volume delivered under attribute, determine that history promotion message click volume exposes with history promotion message
The ratio of light quantity, and as the second ratio, group as the user minimum in the first ratio and the second ratio is delivered into attribute
Lower corresponding dispensing threshold value.
The putting module 203 is specifically for obtaining the corresponding dispensing attribute of promotion message to be put, according to getting
The corresponding dispensing attribute of promotion message to be put, determine the corresponding dispensing user of the dispensing attribute, will be described to be put
Promotion message is delivered to the corresponding dispensing user of the dispensing attribute for determining.
The dispensing attribute includes：Deliver scene properties and deliver industry attribute.
In a typical configuration, computing device includes one or more processors (CPU), input/output interface, net
Network interface and internal memory.
Internal memory potentially includes the volatile memory in computer-readable medium, random access memory (RAM) and/or
The forms such as Nonvolatile memory, such as read-only storage (ROM) or flash memory (flash RAM).Internal memory is computer-readable medium
Example.
Computer-readable medium includes that permanent and non-permanent, removable and non-removable media can be by any method
Or technology realizes information Store.Information can be computer-readable instruction, data structure, the module of program or other data.
The example of the storage medium of computer includes, but are not limited to phase transition internal memory (PRAM), static RAM (SRAM), moves
State random access memory (DRAM), other kinds of random access memory (RAM), read-only storage (ROM), electric erasable
Programmable read only memory (EEPROM), fast flash memory bank or other memory techniques, read-only optical disc read-only storage (CD-ROM),
Digital versatile disc (DVD) or other optical storages, magnetic cassette tape, the storage of tape magnetic rigid disk or other magnetic storage apparatus
Or any other non-transmission medium, can be used to store the information that can be accessed by a computing device.Defined according to herein, calculated
Machine computer-readable recording medium does not include temporary computer readable media (transitory media), such as data-signal and carrier wave of modulation.
Also, it should be noted that term " including ", "comprising" or its any other variant be intended to nonexcludability
Comprising so that process, method, commodity or equipment including a series of key elements not only include those key elements, but also wrapping
Include other key elements being not expressly set out, or also include for this process, method, commodity or equipment is intrinsic wants
Element.In the absence of more restrictions, the key element limited by sentence "including a ...", it is not excluded that wanted including described
Also there is other identical element in process, method, commodity or the equipment of element.
It will be understood by those skilled in the art that embodiments herein can be provided as method, system or computer program product.
Therefore, the application can be using the embodiment in terms of complete hardware embodiment, complete software embodiment or combination software and hardware
Form.And, the application can be used to be can use in one or more computers for wherein including computer usable program code and deposited
The shape of the computer program product implemented on storage media (including but not limited to magnetic disk storage, CD-ROM, optical memory etc.)
Formula.
Embodiments herein is the foregoing is only, the application is not limited to.For those skilled in the art
For, the application can have various modifications and variations.It is all any modifications made within spirit herein and principle, equivalent
Replace, improve etc., within the scope of should be included in claims hereof.
Claims (14)
1. a kind of promotion message put-on method, it is characterised in that including：
For default every group of dispensing attribute, obtain each user history promotion message corresponding in the case where the group delivers attribute and expose
Light quantity and history promotion message click volume, wherein, the dispensing attribute includes：Deliver attribute-name and deliver property value；
According to each user the history promotion message light exposure and click volume corresponding in the case where the group delivers attribute, the group is determined
Deliver the dispensing user corresponding to attribute；
Dispensing user to determining carries out the dispensing of promotion message.
2. the method for claim 1, it is characterised in that obtain that each user is corresponding in the case where the group delivers attribute to go through
History promotion message light exposure and click volume, specifically include：
Obtaining record has user to expose the exposure meter of behavior and records the clicks table for having user to click on behavior；
For each user, the user history promotion message exposure corresponding in the case where the group delivers attribute is counted in exposure meter
Amount, counts the user history promotion message click volume corresponding in the case where the group delivers attribute in clicks table.
3. the method for claim 1, it is characterised in that go through according to each user is corresponding in the case where the group delivers attribute
History promotion message light exposure and click volume, determine that the group delivers the dispensing user corresponding to attribute, specifically include：
According to each user the history promotion message light exposure and click volume corresponding in the case where the group delivers attribute, each is determined
User's history promotion message clicking rate corresponding in the case where the group delivers attribute；
According to each user history promotion message clicking rate corresponding in the case where the group delivers attribute, determine that the group delivers attribute institute
Corresponding dispensing user.
4. method as claimed in claim 3, it is characterised in that go through according to each user is corresponding in the case where the group delivers attribute
History promotion message clicking rate, determines that the group delivers the dispensing user corresponding to attribute, specifically includes：
Determine each user dispensing threshold value corresponding in the case where the group delivers attribute；
For each user, it is determined that being delivered under attribute in the group, whether the history promotion message clicking rate corresponding to the user surpasses
Cross corresponding dispensing threshold value；
When the history promotion message clicking rate corresponding to the user exceedes corresponding dispensing threshold value, then using the user as this
Group delivers the dispensing user under attribute.
5. method as claimed in claim 4, it is characterised in that determine each user throwing corresponding in the case where the group delivers attribute
Threshold value is put, is specifically included：
Determine that the group is delivered the corresponding history promotion message light exposure sum of each user and the group under attribute and delivers attribute
Under the corresponding history promotion message click volume sum of each user, history promotion message click volume sum and history are promoted into letter
The ratio of light exposure sum is ceased as each user dispensing threshold value corresponding in the case where the group delivers attribute；Or
The group is delivered at least one of attribute as dispensing attribute is specified, for each user, the user is obtained and is referred at this
Surely history promotion message point of the history promotion message light exposure and the user under attribute under the specified dispensing attribute is delivered
The amount of hitting, delivers the ratio of history promotion message click volume and history promotion message light exposure as the user under attribute in the group
Corresponding dispensing threshold value；Or
For each user, determine the group deliver the corresponding history promotion message light exposure sum of each user under attribute and
The group deliver attribute under the corresponding history promotion message click volume sum of each user, determine history promotion message click volume it
And the ratio with history promotion message light exposure sum, and as the first ratio, the group is delivered at least one of attribute and is made
Attribute is delivered to specify, the user is obtained in the specified history promotion message light exposure delivered under attribute and the user at this
The history promotion message click volume delivered under attribute is specified, history promotion message click volume and history promotion message light exposure is determined
Ratio, and as the second ratio, using in the first ratio and the second ratio it is minimum deliver attribute as the user group under institute
Corresponding dispensing threshold value.
6. the method for claim 1, it is characterised in that the dispensing user to determining carries out the dispensing of promotion message,
Specifically include：
Obtain the corresponding dispensing attribute of promotion message to be put；
According to the corresponding dispensing attribute of promotion message to be put for getting, the corresponding dispensing user of the dispensing attribute is determined；
The corresponding dispensing user of the dispensing attribute that the promotion message to be put is delivered to determine.
7. the method as described in claim 1~6 is any, it is characterised in that the dispensing attribute includes：Deliver scene properties with
And deliver industry attribute.
8. a kind of promotion message delivery device, it is characterised in that including：
Acquisition module, for for default every group of dispensing attribute, obtaining, each user is corresponding under the dispensing attribute to go through
History promotion message light exposure and history promotion message click volume, wherein, the dispensing attribute includes：Deliver attribute-name and throwing
Put property value；
Determining module, for according to the corresponding history promotion message light exposure under the dispensing attribute of each user and click
Amount, determines the dispensing user corresponding to the dispensing attribute；
Putting module, the dispensing for carrying out promotion message to the dispensing user for determining.
9. device as claimed in claim 8, it is characterised in that the acquisition module is specifically for obtaining record has user to expose
The exposure meter and record of light behavior have user to click on the clicks table of behavior, for each user, the use are counted in exposure meter
The corresponding history promotion message light exposure under the dispensing attribute in family, counts the user under the dispensing attribute in clicks table
Corresponding history promotion message click volume.
10. device as claimed in claim 8, it is characterised in that the determining module is specifically for according to each user at this
Corresponding history promotion message light exposure and click volume under dispensing attribute, determine that each user institute under the dispensing attribute is right
The history promotion message clicking rate answered, according to the corresponding history promotion message clicking rate under the dispensing attribute of each user,
Determine the dispensing user corresponding to the dispensing attribute.
11. devices as claimed in claim 10, it is characterised in that the determining module is specifically for determining that each user exists
Corresponding dispensing threshold value under the dispensing attribute, for each user, it is determined that under the dispensing attribute, going through corresponding to the user
Whether history promotion message clicking rate exceedes corresponding dispensing threshold value, when the history promotion message clicking rate corresponding to the user surpasses
When crossing corresponding dispensing threshold value, then the user is delivered the dispensing user under attribute as the group.
12. devices as claimed in claim 11, it is characterised in that the determining module is additionally operable to, determine that the group delivers attribute
Under each user for delivering under attribute of the corresponding history promotion message light exposure sum of each user and the group corresponding go through
History promotion message click volume sum, the ratio of history promotion message click volume sum and history promotion message light exposure sum is made
It is each user dispensing threshold value corresponding in the case where the group delivers attribute；Or
The group is delivered at least one of attribute as dispensing attribute is specified, for each user, the user is obtained and is referred at this
Surely history promotion message point of the history promotion message light exposure and the user under attribute under the specified dispensing attribute is delivered
The amount of hitting, delivers the ratio of history promotion message click volume and history promotion message light exposure as the user under attribute in the group
Corresponding dispensing threshold value；Or
For each user, determine the group deliver the corresponding history promotion message light exposure sum of each user under attribute and
The group deliver attribute under the corresponding history promotion message click volume sum of each user, determine history promotion message click volume it
And the ratio with history promotion message light exposure sum, and as the first ratio, the group is delivered at least one of attribute and is made
Attribute is delivered to specify, the user is obtained in the specified history promotion message light exposure delivered under attribute and the user at this
The history promotion message click volume delivered under attribute is specified, history promotion message click volume and history promotion message light exposure is determined
Ratio, and as the second ratio, using in the first ratio and the second ratio it is minimum deliver attribute as the user group under institute
Corresponding dispensing threshold value.
13. devices as claimed in claim 8, it is characterised in that the putting module is specifically for obtaining popularization to be put
The corresponding dispensing attribute of information, according to the corresponding dispensing attribute of promotion message to be put for getting, determines the dispensing attribute
Corresponding dispensing user, the corresponding dispensing user of the dispensing attribute that the promotion message to be put is delivered to determine.
14. device as described in claim 8~13 is any, it is characterised in that the dispensing attribute includes：Deliver scene properties
And deliver industry attribute.
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| CN201710116822.XA CN106777396A (en) | 2017-03-01 | 2017-03-01 | The put-on method and device of a kind of promotion message |
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|---|---|---|---|
| CN201710116822.XA CN106777396A (en) | 2017-03-01 | 2017-03-01 | The put-on method and device of a kind of promotion message |
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| CN107786376A (en) * | 2017-10-20 | 2018-03-09 | 广州优视网络科技有限公司 | Content delivery method, device and computer equipment |
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| CN107786376A (en) * | 2017-10-20 | 2018-03-09 | 广州优视网络科技有限公司 | Content delivery method, device and computer equipment |
| CN108335137A (en) * | 2018-01-31 | 2018-07-27 | 北京三快在线科技有限公司 | Sort method and device, electronic equipment, computer-readable medium |
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| CN111125503B (en) * | 2018-10-31 | 2023-04-07 | 北京字节跳动网络技术有限公司 | Method and apparatus for generating information |
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| CN111131356A (en) * | 2018-10-31 | 2020-05-08 | 北京字节跳动网络技术有限公司 | Method and apparatus for generating information |
| CN111131355B (en) * | 2018-10-31 | 2022-05-24 | 北京字节跳动网络技术有限公司 | Method and apparatus for processing information |
| CN111131355A (en) * | 2018-10-31 | 2020-05-08 | 北京字节跳动网络技术有限公司 | Method and apparatus for processing information |
| CN111125503A (en) * | 2018-10-31 | 2020-05-08 | 北京字节跳动网络技术有限公司 | Method and apparatus for generating information |
| CN111131354B (en) * | 2018-10-31 | 2022-05-10 | 北京字节跳动网络技术有限公司 | Method and apparatus for generating information |
| CN109858942A (en) * | 2018-11-06 | 2019-06-07 | 北京奇虎科技有限公司 | Promotion message methods of exhibiting, device, electronic equipment and readable storage medium storing program for executing |
| CN109858942B (en) * | 2018-11-06 | 2023-12-15 | 三六零科技集团有限公司 | Popularization information display method and device, electronic equipment and readable storage medium |
| CN109559158A (en) * | 2018-11-06 | 2019-04-02 | 北京奇虎科技有限公司 | Promotion message put-on method, device, electronic equipment and readable storage medium storing program for executing |
| US10575123B1 (en) | 2019-02-14 | 2020-02-25 | Uber Technologies, Inc. | Contextual notifications for a network-based service |
| CN110619548A (en) * | 2019-09-20 | 2019-12-27 | 腾讯科技（深圳）有限公司 | Method, device, equipment and storage medium for determining media content delivery strategy |
| CN110782291A (en) * | 2019-10-29 | 2020-02-11 | 加和（北京）信息科技有限公司 | Advertisement delivery user determination method and device, storage medium and electronic device |
| CN113744018A (en) * | 2020-11-23 | 2021-12-03 | 北京沃东天骏信息技术有限公司 | Article information pushing method and device and computer-readable storage medium |
| CN114065029A (en) * | 2021-11-10 | 2022-02-18 | 北京有竹居网络技术有限公司 | Information processing method and device and electronic equipment |
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Effective date of registration: 20200603 Address after: 310052 room 508, floor 5, building 4, No. 699, Wangshang Road, Changhe street, Binjiang District, Hangzhou City, Zhejiang Province Applicant after: Alibaba (China) Co.,Ltd. Address before: 100080 Beijing Haidian District city Haidian street A Sinosteel International Plaza No. 8 block 5 layer A, C Applicant before: Youku network technology (Beijing) Co.,Ltd. |
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Application publication date: 20170531 |