CN106776669A - Method, management platform and system for identifying user search content - Google Patents
Method, management platform and system for identifying user search content Download PDFInfo
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- G06F16/90—Details of database functions independent of the retrieved data types
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Abstract
The present invention discloses a kind of method, management platform and system that content is searched for for identifying user.The method includes：Collect the up real-time stream information of all monitoring networks after the filtering of deep packet resolver；Target information is extracted from the up real-time stream information, wherein the target information includes refer information；User's search content in target information is identified.Search content recognition of the present invention based on the parsing of refer fields, by original search keyword that cannot be parsed by https agreements, catch by next-hop website, realize that the whole network searches for the very acquisition of content keyword, search for the search discrimination of content to user so as to improve.
Description
Technical field
It is more particularly to a kind of to search for content for identifying user the present invention relates to communication technical field
Method, management platform and system.
Background technology
With in big data business, mass data excavates the fast development of memory technology, and RTB advertisements are pushed away
Send the accuracy of business to step up, be related to field to include the industries such as finance, tourism, education.Its
In based on user search content characteristic analysis advertisement pushing business, be a kind of emerging accurate advertisement
The pattern of push, is deeply excavated by being recorded to the long-term internet behavior of user, depicts user's
Sex, age, take in, have no children, brand concern, consumption propensity, hobby, occupation,
Access the consumption features such as preference, searching preferences such that it is able to trigger when user searches for Related product
Fast, accurately deliver advertisement.
Search i.e. throw business be based on search content advertisement pushing business further upgrade, according to
Family search behavior delivers corresponding advertisement, and advertiser works as target by pre-setting lists of keywords
User after main flow search engine searched for these keywords, once can be suitable on successful match
Advertisement, is user by agency when user has access to the advertisement position of collaboration network alliance of agency
The default advertisement of showing advertisements master.And it is exactly that user searches to search the i.e. throwing most important value dimension of business
Rope behavior record it is ageing, directly influence the response rate of user, including click on, registration or purchase
The behavior such as buy, this is also the key factor that advertisement putting client considers.Search and throw since it is desired that knowing
The keyword of other user's search, so it is related to the deep analysis to get fields in http, including
Host, Request URI (Uniform Resource Identifier Uniform Resource Identifiers) etc.
Field identification parsing, extracts user's search keyword.
Telecom operators itself possess numerous data resources as data pipe, objective with enterprise
Family cooperation development is when searching to throw business, with natural advantage.Operator combines own data
Third-party data, result data collection is generated by data mining algorithm, is supplied in a variety of ways
Corporate client, helps enterprise to understand user, improves competitiveness, accurate advertisement is broadly divided at present and is pushed away
Give, data report, precision marketing, ability open and ability rent etc. 5 large models.Accurate wide
Announcement aspect, telecom operators pass through deep packet analytic technique (DPI, Deep Packet Inspection),
When IP packets, TCP or UDP message stream are by bandwidth management system based on DPI technologies,
The system is by the content of deep reading IP payload packages come to the application layer message in the layer protocols of OSI seven
Recombinated, so as to obtain the content of whole application program, the management plan for then being defined according to system
Shaping operation is slightly carried out to flow, is set up and DSP (Demand-Side Platform, party in request
Platform) cooperation based on data label, set up data encryption platform, desensitization process real-time traffic number
According to completion cooperation DSP's quickly accesses.
And as http agreements are progressively switched to https proprietary protocols by main flow search website, it is general
DPI technologies cannot parse the search content of https, and tradition is based on to URI in the http for searching for website
The mode of analysis mode identification search content, it is no longer feasible, cause to search the business development chance thrown
To bottleneck.
The content of the invention
In view of above technical problem, the invention provides a kind of side that content is searched for for identifying user
Method, management platform and system, based on refer fields parsing search content recognition, improve to
The search discrimination of content is searched at family.
According to an aspect of the present invention, there is provided a kind of method that content is searched for for identifying user,
Including：
Collect the up real-time stream information of all monitoring networks after the filtering of deep packet resolver；
Target information is extracted from the up real-time stream information, wherein the target information includes
Refer information；
User's search content in target information is identified.
In one embodiment of the invention, the user's search content in target information is known
After other step, also include：
User's search content and associated advertising content according to recognizing set up user's real-time tag letter
Breath；
User's real-time tag information is sent to party in request's platform, so that party in request's platform is according to user
Real-time tag information delivers advertisement to relative users.
In one embodiment of the invention, target information is extracted from the up real-time stream information
The step of include：
Aiming field is obtained from the up real-time stream information, wherein the aiming field includes
Refer fields；
The keyword encoded in aiming field is extracted according to prefix, suffix, as target information.
In one embodiment of the invention, the user's search content in target information is identified
The step of include：
The cipher mode and storage location of website according to where aiming field, the keyword to encoding enter
Row decryption, content is searched for identifying user.
According to another aspect of the present invention, there is provided a kind of data pipe that content is searched for for identifying user
Platform, including collection module, information extraction modules and identification module, wherein：
Collection module, for collecting the up of all monitoring networks after the filtering of deep packet resolver
Real-time stream information；
Information extraction modules, for being extracted from the described up real-time stream information that collection module is collected
Target information, wherein the target information includes refer information；
Identification module, content is searched for for the user in the target information extracted to information extraction modules
It is identified.
In one embodiment of the invention, the data management platform also sets up module including label
With label sending module, wherein：
Label sets up module, and the user for being recognized according to identification module searches for content and correlation
Ad content sets up user's real-time tag information；
Label sending module, the user's real-time tag information hair for label to be set up module foundation
Party in request's platform is given, so that party in request's platform is thrown according to user's real-time tag information to relative users
Put advertisement.
In one embodiment of the invention, information extraction modules include field acquiring unit and information
Extraction unit, wherein：
Field acquiring unit, for being obtained from the described up real-time stream information that collection module is collected
Aiming field, wherein the aiming field includes refer fields；
Information extraction unit, for extracting the key encoded in aiming field according to prefix, suffix
Word, as target information.
In one embodiment of the invention, identification module is used for the website according to where aiming field
Cipher mode and storage location, the keyword to encoding are decrypted, and content is searched for identifying user.
According to another aspect of the present invention, there is provided a kind of system that content is searched for for identifying user,
Including deep packet resolver and data management platform, wherein：
Deep packet resolver, the up real-time stream information for converging all monitoring networks, concurrently
Give data management platform；
Data management platform, is the data management platform described in any of the above-described embodiment.
In one embodiment of the invention, the system also includes party in request's platform, wherein：
Party in request's platform, the user's real-time tag information for receiving data management platform transmission, root
Represent demand according to dispensing advertiser, advertisement is delivered to relative users.
In one embodiment of the invention, deep packet resolver includes acquisition module, modulus of conversion
Block and processing module, wherein：
Acquisition module, the uplink traffic for converging all monitoring networks；
Modular converter, for the access protocol of the uplink traffic to be converted into unified access association
View；
Processing module, for carrying out filtration treatment to the uplink traffic for being uniformly accessed into agreement, to number
According to the up real-time stream information after management platform output filtering.
Search content recognition of the present invention based on the parsing of refer fields, content is accessed from upper hop
Search keyword is extracted, the search discrimination of content is searched for user so as to improve.
Brief description of the drawings
In order to illustrate more clearly about the embodiment of the present invention or technical scheme of the prior art, below will
The accompanying drawing to be used needed for embodiment or description of the prior art is briefly described, it is clear that
Ground, drawings in the following description are only some embodiments of the present invention, for the common skill in this area
For art personnel, without having to pay creative labor, can also be obtained according to these accompanying drawings
Obtain other accompanying drawings.
Fig. 1 is schematic diagram of the present invention for method one embodiment of identifying user search content.
Fig. 2 is the deployment configuration diagram of deep packet resolver in one embodiment of the invention.
Fig. 3 is the schematic diagram of user's search packet capturing in one embodiment of the invention.
Fig. 4 is schematic diagram of the present invention for another embodiment of method of identifying user search content.
Fig. 5 is data management platform one embodiment that the present invention searches for content for identifying user
Schematic diagram.
Fig. 6 is the schematic diagram of information extraction modules in one embodiment of the invention.
Fig. 7 is another embodiment of data management platform that the present invention searches for content for identifying user
Schematic diagram.
Fig. 8 is schematic diagram of the present invention for system one embodiment of identifying user search content.
Fig. 9 is the structural representation of deep packet resolver in one embodiment of the invention.
Figure 10 is schematic diagram of the present invention for another embodiment of system of identifying user search content.
Specific embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, to the technical scheme in the embodiment of the present invention
It is clearly and completely described, it is clear that described embodiment is only a real part of the invention
Example is applied, rather than whole embodiments.Below to the description reality of at least one exemplary embodiment
On be merely illustrative, never as to the present invention and its application or any limitation for using.Base
Embodiment in the present invention, those of ordinary skill in the art are not making creative work premise
Lower obtained every other embodiment, belongs to the scope of protection of the invention.
Unless specifically stated otherwise, the part that otherwise illustrates in these embodiments and step it is relative
Arrangement, numerical expression and numerical value are not limited the scope of the invention.
Simultaneously, it should be appreciated that for the ease of description, the size of the various pieces shown in accompanying drawing
It is not to be drawn according to actual proportionate relationship.
May not make in detail for technology, method and apparatus known to person of ordinary skill in the relevant
Discuss, but in the appropriate case, the technology, method and apparatus should be considered as authorizing specification
A part.
In all examples shown here and discussion, any occurrence should be construed as merely and show
Example property, not as limitation.Therefore, the other examples of exemplary embodiment can have not
Same value.
It should be noted that：Similar label and letter represents similar terms in following accompanying drawing, therefore,
Once being defined in a certain Xiang Yi accompanying drawing, then need not it be entered to advance in subsequent accompanying drawing
One step discussion.
Fig. 1 is signal of the present invention for method one embodiment of identifying user search content
Figure.Preferably, the present embodiment can be searched for the data management of content by the present invention for identifying user
Platform DMP is performed.The method is comprised the following steps：
Step 101, collects the up real-time streams of all monitoring networks after the filtering of deep packet resolver
Information.
In one embodiment of the invention, the monitoring network includes institute in a certain geographic area
There is monitored fixed network and mobile network.
Deep packet resolver is introduced below by a specific embodiment to obtain on all monitoring networks
The method of the real-time stream information of row.
In specific embodiment as shown in Figure 2, monitoring network is Suzhou, Nanjing and the ground of Wuxi three
Metropolitan Area Network (MAN).Now, the method for obtaining all monitoring real-time stream informations of network uplink can include：
1st, DPI systems are disposed by Metropolitan Area Network (MAN) fixed link upstream egress, using network side
Metropolitan Area Network (MAN) policybased routing is adjusted and Port Mirroring mode, by all from BAS (broadband inserting services
Device) the http uplink traffics of 80,8080 ports put forward are drawn to Metropolitan Area Network (MAN) fixed link.
2nd, flow access protocol conversion equipment is monitored in the export deployment for converging http flow links,
40GPOS or 10GPOS are converted into 10GE (10g bits Ethernet) signal, are transferred to point
Analysis blade apparatus are processed.
3rd, analysis blade realizes the depth of most crucial http agreements by intensive calculations and traffic management and control
Degree Packet analyzing.Increase back-stage management server simultaneously, realize data storage and Statisti-cal control interfactial work
Can, to be converged by by the Metropolitan Area Network (MAN) uplink traffic of convergence, output to data management platform is (new
Media operation platform).
Step 102, target information is extracted from the up real-time stream information, wherein the target is believed
Breath includes refer information.
In one embodiment of the invention, step 102 can include：
Step 1021, obtains aiming field, wherein the target from the up real-time stream information
Field includes refer fields (such as the referer fields in Fig. 3 specific examples).
Step 1022, the keyword encoded in aiming field is extracted according to prefix, suffix, as
Target information.
Step 103, is identified to the user's search content in target information.
In one embodiment of the invention, step 103 can include：According to where aiming field
The cipher mode and storage location of website, the keyword to encoding are decrypted, and are searched with identifying user
Rope content.
Step 102 and step 103 are illustrated below by a specific example.
In one particular embodiment of the present invention, the mesh for being obtained from the up real-time stream information
Marking field contents is：http://www.baidu.com/sWd=%E6%84%9F%E5%
8A%A8%E4%B8%AD%E5%9B%BD＆rsv_spt=1＆issp=1＆f=
8＆rsv_bp=0＆rsv_idx=2＆ie=utf-8＆tn=baiduhome_pg.
Then, the keyword encoded in aiming field is extracted according to prefix, suffix, as target
Information, obtains：%E6%84%9F%E5%8A%A8%E4%B8%AD%E5%9B%
BD。
Finally, the pass of the encryption that the AES utf8 in configuration file is extracted to top
Key word information (target information) is decrypted treatment, identifies that user's search content is：In emotion
State.
In one particular embodiment of the present invention, when analog subscriber is based on https in Baidu etc.
Site search after, click on search content shown in link, the http get words in the link
Section packet capturing analysis, the refer information of upper hop can take the search content of Baidu's page out of.And survey
Examination finds that all webpages can all export refer fields, so the present invention is searched for for identifying user
The method of content can realize all page scenes that https proprietary protocols cannot be parsed.
Based on the method that content is searched for for identifying user that the above embodiment of the present invention is provided, base
In the search content recognition of refer fields parsing, contents extraction search keyword is accessed from upper hop,
Thus solving DPI systems after agreement is changed to https by main flow search website cannot assist to https
The problem that view is parsed, the search discrimination of content is searched for so as to improve to user.
In one embodiment of the invention, the aiming field can also include Host fields,
At least one in Request fields and URI fields；The target information is hexa-atomic group information,
Including source address, destination address, source port, destination interface, URL information and refer information.
In one embodiment of the invention, step 102 can also include determining aiming field
Step, i.e. step 102 can also include：Judge that current up real-time streams use https
Agreement, or http agreements；If current up real-time streams use https privatization agreements,
Aiming field is then set to refer fields, step 1021 and 1022 are performed afterwards；If current
Up real-time streams use http agreements, then by aiming field be set to Host fields,
Request fields and URI fields, perform step 1021 and 1022 afterwards.
Search content identification method based on the parsing of refer fields in the above embodiment of the present invention,
The search discrimination of content is searched for user so as to greatly improve.Based on the above method of the present invention
User's searching for content data of identification, can apply to historical data excavation, industry analysis, OK
Retribution for sins announcement, the information of user's request or webpage recommending, big data RTB (Real-Time
Bidding real time bids) advertisement operation etc. aspect.
Lower mask body is introduced search content identification method of the present invention based on the parsing of refer fields and is existed
Search the application in terms of i.e. throwing advertisement operation.
Fig. 4 is signal of the present invention for another embodiment of method of identifying user search content
Figure.Preferably, the present embodiment can be searched for the data management of content by the present invention for identifying user
Platform is performed.The step of Fig. 4 embodiments 401- steps 403 respectively with Fig. 1 embodiments the step of
101- steps 103 are same or similar, and I will not elaborate.Compared with Fig. 1 embodiments, Fig. 4 realities
The method for applying example can also be comprised the following steps：
Step 404, user is set up according to the user's search content and associated advertising content that recognize
Real-time tag information.
In one embodiment of the invention, real-time tag information is Key-Value labels (K-V
Label).
Step 405, party in request's platform is sent to by user's real-time tag information, so as to party in request's platform
Advertisement is delivered to relative users according to user's real-time tag information.
In one particular embodiment of the present invention, certain operator cooperates with DSP companies, in operation
Business is own to converge on fixed network real-time streams operation platform, and the i.e. core such as throwing is searched by deployment DSP partners
Algorithm, common operation is searched and throws business.
Business is thrown in searching for DSP main managements, based on its own Adirect platform, by electricity
The DMP of the external cooperation that letter side builds, for the uplink traffic using http agreements, using non-
URI realizes the dynamic advertising based on search content during cookie technologies deeply parse http get fields
Scheduling output K-V labels, support it to throw i.e. throwing business, and business goes on well.
It is the uplink traffic of the search website of https agreements for change http agreements, by increasing
Identification to searching for website keyword in the refer field contents in http request, in DMP platforms
On realize under new method K-V labels result output.The above embodiment of the present invention puts into low, income
High, easy realization, business value are high, and a large amount of human inputs to the privately owned associations of https have been evaded faster
The iterative parsing of view.
The above embodiment of the present invention is mainly used in advertisement pushing service operation using in packet
Refer fields search for the discrimination of content to improve to user；The above embodiment of the present invention is for privately owned
Https agreements, with reference to i.e. search i.e. throw business just for user search for content identification requirement, wound
The increase refer fields parsing upper hop of new property is the search keyword of https proprietary protocols encapsulation,
Thus accurate advertisement cannot implementation issue caused by solving agreement privatization；The above-mentioned implementation of the present invention
The newly-increased refer fields parsing of example, by original search keyword that cannot be parsed by https agreements,
Catch by next-hop website, realize that the whole network searches for the very acquisition of content keyword,
Which thereby enhance push discrimination.
Fig. 5 is data management platform one embodiment that the present invention searches for content for identifying user
Schematic diagram.As shown in figure 5, the data management platform includes collection module 501, information extraction mould
Block 502 and identification module 503, wherein：
Collection module 501, for collecting all monitoring networks after the filtering of deep packet resolver
The real-time stream information of row.
Information extraction modules 502, for the described up real-time stream information collected from collection module 501
Middle extraction target information, wherein the target information includes refer information.
In one embodiment of the invention, as shown in fig. 6, information extraction modules 502 in Fig. 5
Including field acquiring unit 5021 and information extraction unit 5022, wherein：Field acquiring unit 5021,
For obtaining aiming field from the described up real-time stream information that collection module 501 is collected, wherein
The aiming field includes refer fields；Information extraction unit 5022, for according to prefix, after
Sew to extract the keyword encoded in aiming field, as target information.
Identification module 503, searches for the user in the target information extracted to information extraction modules 502
Rope content is identified.
In one embodiment of the invention, identification module 503 is specifically for according to aiming field institute
In the cipher mode and storage location of website, the keyword to encoding is decrypted, with identifying user
Search content.
Based on the data management that content is searched for for identifying user that the above embodiment of the present invention is provided
Platform, based on the search content recognition of refer fields parsing, accesses contents extraction and searches from upper hop
Rope keyword, thus solve main flow search website agreement is changed to https after DPI systems cannot
The problem parsed to https agreements, so as to improve the search identification to user's search content
Rate.
Fig. 7 is another embodiment of data management platform that the present invention searches for content for identifying user
Schematic diagram.Compared with the embodiment shown in Fig. 5, in embodiment illustrated in fig. 7, the data management
Platform also sets up module 504 and label sending module 505 including label, wherein：
Label sets up module 504, and the user for being recognized according to identification module 503 searches for content
And associated advertising content sets up user's real-time tag information；
Label sending module 505, for label to be set up into user's real-time tag that module 504 is set up
Information is sent to party in request's platform, so as to party in request's platform according to user's real-time tag information to corresponding
User delivers advertisement.
The above embodiment of the present invention is directed to privately owned https agreements, with reference to the pin for searching i.e. throwing business
Identification requirement to user's search content, the increase refer fields parsing upper hop of novelty is https
The search keyword of proprietary protocol encapsulation, thus solve caused by agreement privatization accurate advertisement without
Method implementation issue.The above embodiment of the present invention is parsed by newly-increased refer fields, by original because of https
Agreement and the search keyword that cannot parse, catch by next-hop website, realize complete
The very acquisition of net search content keyword, which thereby enhances push discrimination；The present invention is above-mentioned
The embodiment low, income of input is high, for https agreement privatizations, development of manpower is not put into privately owned
Protocol analysis, by simple software development, increase the parsing to refer field keywords, so that
Realize and throw i.e. throwing business Quick thread.
Fig. 8 is schematic diagram of the present invention for system one embodiment of identifying user search content.
As shown in figure 8, it is described for identifying user search content system include data management platform 50,
Deep packet resolver 60 and party in request's platform 70, wherein：
Deep packet resolver 60, the up real-time stream information for converging all monitoring networks,
And it is sent to data management platform.
In one embodiment of the invention, as shown in figure 9, deep packet resolver includes collection
Module 601, modular converter 602 and processing module 603, wherein：
Acquisition module 601, the uplink traffic for converging all monitoring networks.
Modular converter 602, for the access protocol of the uplink traffic to be converted into unified access
Agreement.In one particular embodiment of the present invention, as shown in Fig. 2 the modular converter 602
It is monitoring flow access protocol conversion equipment, the unified access protocol is 10GE signals.
Processing module 603, for carrying out filtration treatment to the uplink traffic for being uniformly accessed into agreement,
To the up real-time stream information after data management platform output filtering.It is specific real at one of the invention
In applying example, as shown in Fig. 2 processing module 603 is analysis blade apparatus.
Data management platform 50, is the data management platform in Fig. 5-Fig. 7 described in any embodiment.
Party in request's platform 70, the user's real-time tag information for receiving data management platform transmission,
Demand is represented according to dispensing advertiser, advertisement is delivered to relative users.
Figure 10 is signal of the present invention for another embodiment of system of identifying user search content
Figure.As shown in Figure 10, the data management platform DMP includes acquisition process layer and analyzing and processing
Layer, wherein：
Acquisition process layer in DMP platforms, http is real-time after collecting the filtering that DPI sides provide
Stream information, and be output as simple hexa-atomic group, including source address, destination address, source port,
Destination interface, URL information, refer information, wherein refer information are carried in being directed to this method
The identification that goes out and newly-increased field.
The analyzing and processing layer of DMP platforms is according to hexa-atomic group information, and the user's search for recognizing is interior
Hold, the modeling of user's real-time tag is completed according to related ad content.
DSP platform receives user's real-time tag information, and demand is represented according to advertiser is delivered, and presses
Placed an order according to the advertisement for configuring in advance and represent region, represent the information such as the frequency, target Interests User,
Complete the showing advertisement of relative users.
The above embodiment of the present invention is optimized by changing the parsing field of RTB advertisement putting algorithms,
The identification that user searches for information is increased, advertisement Rapid matching is improved and is delivered recognition accuracy.
Below as a example by citing user search " automobile " keyword, after the description present invention is implemented, extensively
The idiographic flow that announcement represents.
1st, the advertisement putting keyword such as user's search " automobile ", or recent browsed website
Automotive-related websites, system accesses http according to amended push algorithm of the invention, identifying user
URL, refer field parse the information of vehicle key word in request, will automatic detection this
" automobile " related interests of user, user sets up the real-time tag of this search.
2nd, when this user has access to the advertising media position of advertisement putting order side dispensing, it is
The brand that system will match benz according to the interest of user delivers order, shows to user and runs quickly
Ad material.
3rd, system statistics platform can also be analyzed and collect to advertisement putting data in real time, there is provided
The statistical informations such as showing advertisement amount, product subscription amount.
Data management platform described above, deep packet resolver and party in request's platform etc.
Can be implemented as general processor, the Programmable logical controller for performing function described herein
Device (PLC), digital signal processor (DSP), application specific integrated circuit (ASIC), scene can
Programming gate array (FPGA) or other PLDs, discrete gate or transistor are patrolled
Volume device, discrete hardware components or it is any appropriately combined.
So far, the present invention is described in detail.In order to avoid covering design of the invention, do not have
Description some details known in the field.Those skilled in the art as described above, completely
It can be appreciated how implementing technical scheme disclosed herein.
One of ordinary skill in the art will appreciate that realizing all or part of step of above-described embodiment
Can be completed by hardware, it is also possible to instruct the hardware of correlation to complete by program, it is described
Program can be stored in a kind of computer-readable recording medium, and storage medium mentioned above can be with
It is read-only storage, disk or CD etc..
Description of the invention is given for the sake of example and description, and is not exhaustively
Or limit the invention to disclosed form.Common skill of many modifications and variations for this area
It is obvious for art personnel.Selection and description embodiment are to more preferably illustrate principle of the invention
And practical application, and make one of ordinary skill in the art it will be appreciated that the present invention is suitable so as to design
In the various embodiments with various modifications of special-purpose.
Claims (11)
1. it is a kind of for identifying user search for content method, it is characterised in that including：
Collect the up real-time stream information of all monitoring networks after the filtering of deep packet resolver；
Target information is extracted from the up real-time stream information, wherein the target information includes
Refer information；
User's search content in target information is identified.
2. method according to claim 1, it is characterised in that in target information
After the step of user's search content is identified, also include：
User's search content and associated advertising content according to recognizing set up user's real-time tag letter
Breath；
User's real-time tag information is sent to party in request's platform, so that party in request's platform is according to user
Real-time tag information delivers advertisement to relative users.
3. method according to claim 1 and 2, it is characterised in that from the up reality
When stream information in extract target information the step of include：
Aiming field is obtained from the up real-time stream information, wherein the aiming field includes
Refer fields；
The keyword encoded in aiming field is extracted according to prefix, suffix, as target information.
4. method according to claim 3, it is characterised in that to the use in target information
The step of family search content is identified includes：
The cipher mode and storage location of website according to where aiming field, the keyword to encoding enter
Row decryption, content is searched for identifying user.
5. it is a kind of for identifying user search for content data management platform, it is characterised in that including
Collection module, information extraction modules and identification module, wherein：
Collection module, for collecting the up of all monitoring networks after the filtering of deep packet resolver
Real-time stream information；
Information extraction modules, for being extracted from the described up real-time stream information that collection module is collected
Target information, wherein the target information includes refer information；
Identification module, content is searched for for the user in the target information extracted to information extraction modules
It is identified.
6. data management platform according to claim 5, it is characterised in that also including mark
Label set up module and label sending module, wherein：
Label sets up module, and the user for being recognized according to identification module searches for content and correlation
Ad content sets up user's real-time tag information；
Label sending module, the user's real-time tag information hair for label to be set up module foundation
Party in request's platform is given, so that party in request's platform is thrown according to user's real-time tag information to relative users
Put advertisement.
7. the data management platform according to claim 5 or 6, it is characterised in that information
Extraction module includes field acquiring unit and information extraction unit, wherein：
Field acquiring unit, for being obtained from the described up real-time stream information that collection module is collected
Aiming field, wherein the aiming field includes refer fields；
Information extraction unit, for extracting the key encoded in aiming field according to prefix, suffix
Word, as target information.
8. data management platform according to claim 7, it is characterised in that
Identification module is used for the cipher mode and storage location of the website according to where aiming field, to compiling
The keyword of code is decrypted, and content is searched for identifying user.
9. it is a kind of for identifying user search for content system, it is characterised in that including deep packet
Resolver and data management platform, wherein：
Deep packet resolver, the up real-time stream information for converging all monitoring networks, concurrently
Give data management platform；
Data management platform, is the data management platform any one of claim 5-8.
10. system according to claim 9, it is characterised in that also flat including party in request
Platform, wherein：
Party in request's platform, the user's real-time tag information for receiving data management platform transmission, root
Represent demand according to dispensing advertiser, advertisement is delivered to relative users.
11. system according to claim 9 or 10, it is characterised in that depth Packet analyzing
Device includes acquisition module, modular converter and processing module, wherein：
Acquisition module, the uplink traffic for converging all monitoring networks；
Modular converter, for the access protocol of the uplink traffic to be converted into unified access association
View；
Processing module, for carrying out filtration treatment to the uplink traffic for being uniformly accessed into agreement, to number
According to the up real-time stream information after management platform output filtering.
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