CN106713104B - Multimedia information pushing method and device - Google Patents
Multimedia information pushing method and device Download PDFInfo
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- CN106713104B CN106713104B CN201510494143.7A CN201510494143A CN106713104B CN 106713104 B CN106713104 B CN 106713104B CN 201510494143 A CN201510494143 A CN 201510494143A CN 106713104 B CN106713104 B CN 106713104B
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Abstract
The invention discloses a method and a device for pushing multimedia information. Wherein, the method comprises the following steps: searching a target member with undetermined age information in a class group established in the client; determining a target class group where a target member in the class group is located; acquiring age information of known members of which the age information is determined in a target class group; determining age information of a target member according to the age information of the known member; and pushing the multimedia information corresponding to the age information of the target member to the target member. The invention solves the technical problem of lower accuracy of the multimedia information pushed to the user in the prior art.
Description
Technical Field
The invention relates to the field of computers, in particular to a method and a device for pushing multimedia information.
Background
Nowadays, as the number of users for various communication applications on a terminal increases gradually, the age group covered by the users is also expanding continuously, however, because of different user requirements of different age groups, how to push more accurate multimedia information for different users on a platform for communication applications becomes a problem that needs to be solved urgently at present.
Currently, many users register corresponding accounts on a client of a communication application, and although some users may record their own ages in the accounts, there is wrong age information in the age information, for example, a certain user registers an account for 5 years, but the age information of the user indicates that the user is 0 year old; in addition, another part of the users do not even record the age of the users themselves in the corresponding accounts, for example, the age information indicates null. That is, the age information of the user recorded in the conventional client has a problem of low age coverage and low reliability.
Furthermore, the real age of the user in the client of each communication application cannot be accurately predicted, so that the problem that accurate multimedia information which meets the requirements of the user cannot be pushed for the users in different ages is caused.
In view of the above problems, no effective solution has been proposed.
Disclosure of Invention
The embodiment of the invention provides a method and a device for pushing multimedia information, which are used for at least solving the technical problem of low accuracy of the multimedia information pushed to a user in the prior art.
According to an aspect of the embodiments of the present invention, there is provided a method for pushing multimedia information, including: searching a target member with undetermined age information in a class group established in the client; determining a target class group where the target member is located in the class group; acquiring age information of known members of which the age information is determined in the target class group; determining age information of the target member according to the age information of the known member; and pushing multimedia information corresponding to the age information of the target member to the target member.
According to another aspect of the embodiments of the present invention, there is also provided a multimedia information pushing apparatus, including: the first searching unit is used for searching target members with undetermined age information in a class group established in the client; the first determining unit is used for determining a target class group where the target member is located in the class group; a first acquiring unit configured to acquire age information of a known member whose age information has been determined in the target class group; a second determining unit configured to determine age information of the target member based on the age information of the known member; and the pushing unit is used for pushing the multimedia information corresponding to the age information of the target member to the target member.
In the embodiment of the invention, the target member with undetermined age information in the class group established in the client is searched, and the age information of the target member is determined by acquiring the age information of the known member with determined age information in the class group where the target member is positioned, so that the age information of the target member in the client is accurately predicted, the problems of default and inaccuracy of the age information of the user in the existing registration account of the client are solved, the multimedia information corresponding to the age information of the user is pushed for the users of different age groups, the effect of improving the accuracy of the multimedia information pushing is achieved, further, the user experience can be improved, and the pushed multimedia information meets the preference and the demand of the user.
Drawings
The accompanying drawings, which are included to provide a further understanding of the invention and are incorporated in and constitute a part of this application, illustrate embodiment(s) of the invention and together with the description serve to explain the invention without limiting the invention. In the drawings:
fig. 1 is a schematic application scenario diagram of an alternative multimedia information push method according to an embodiment of the present invention;
fig. 2 is a flow chart of an alternative method for pushing multimedia information according to an embodiment of the present invention;
fig. 3 is a schematic diagram of an established group in a client according to an alternative multimedia information pushing method in an embodiment of the present invention;
fig. 4 is a schematic diagram illustrating distribution of age information of a predetermined age group in an alternative multimedia information push method according to an embodiment of the present invention;
fig. 5 is a schematic diagram illustrating distribution of age information of a predetermined age group in an alternative multimedia information push method according to an embodiment of the present invention;
fig. 6 is a schematic diagram of an alternative multimedia information pushing apparatus according to an embodiment of the present invention; and
fig. 7 is a schematic diagram of an alternative multimedia information push server according to an embodiment of the present invention.
Detailed Description
In order to make the technical solutions of the present invention better understood, the technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
It should be noted that the terms "first," "second," and the like in the description and claims of the present invention and in the drawings described above are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used is interchangeable under appropriate circumstances such that the embodiments of the invention described herein are capable of operation in sequences other than those illustrated or described herein. Furthermore, the terms "comprises," "comprising," and "having," and any variations thereof, are intended to cover a non-exclusive inclusion, such that a process, method, system, article, or apparatus that comprises a list of steps or elements is not necessarily limited to those steps or elements expressly listed, but may include other steps or elements not expressly listed or inherent to such process, method, article, or apparatus.
Example 1
According to an embodiment of the present invention, there is provided an embodiment of a method for pushing multimedia information, which can be applied in an application environment as shown in fig. 1, server 102 looks up target members in the established class group in the client for which age information is not determined, wherein, it is assumed that the above clients are respectively located in the terminals 104-1 to 104-3 shown in fig. 1, and acquiring age information of known members whose age information has been determined in the target class group in which the target member is located, and further, determining age information of the target member according to the age information of the known member, pushing multimedia information corresponding to the age information of the target member to the target member, for example, multimedia information corresponding to age information of a target member is pushed to the target member in a client located on the terminal 104-2. Optionally, in this embodiment, the terminal may include, but is not limited to, at least one of the following: mobile phones, tablet computers, notebook computers, PCs, digital televisions. The above is only an example, and the present embodiment is not limited to this.
According to an embodiment of the present invention, there is provided a method for pushing multimedia information, as shown in fig. 2, the method includes:
s202, searching for target members with undetermined age information in a class group established in the client;
s204, determining a target class group where a target member in the class group is located;
s206, acquiring age information of known members of which the age information is determined in the target class group;
s208, determining the age information of the target member according to the age information of the known member;
s210, multimedia information corresponding to the age information of the target member is pushed to the target member.
Optionally, in this embodiment, the method for pushing multimedia information may be but is not limited to be applied to a process of pushing a multimedia advertisement to a client on a terminal, where a user corresponding to a registered account of the client may establish a group relationship in the client, for example, a wechat user may establish a class group in wechat.
That is to say, the server searches for a target member whose age information is not determined in a class group established in the client, and determines the age information of the target member by obtaining the age information of a known member whose age information is determined in the class group in which the target member is located, so that the age information of the target member in the client is accurately predicted, and further, the members in different age groups receive more targeted multimedia information by pushing the corresponding multimedia information to the members in different age groups in the client, and the effect of improving the accuracy of multimedia information pushing is achieved. It should be noted that the above is only an example, and the present embodiment is not limited in any way herein.
It should be noted that, because there are always problems of default and inaccuracy in the age information of the user in the existing registered account of the client, when the multimedia information is pushed to the user corresponding to the registered account of the client, the pushed multimedia information cannot meet the real requirements of the user, and the pertinence to different users is lacking, thereby causing a problem of poor user experience. In order to solve the above problems and improve the accuracy of pushing multimedia information, the embodiment provides a method for predicting age information of a target member whose age information is not determined by using age information of a known member whose age information is determined in a class group on a client, so as to push multimedia information corresponding to age information of users of different age groups, and further push more targeted multimedia information to the users, thereby improving the accuracy of pushing multimedia information and improving user experience.
Optionally, in this embodiment, before searching for a target member whose age information is not determined in a class group established in the client, the method further includes: and identifying the class group according to a preset keyword in the group identification information of the group established in the client, wherein the preset keyword is related to the class group.
Optionally, in the present embodiment, the number of class groups identified by the above-mentioned groups may include, but is not limited to, one or more. Optionally, in this embodiment, the group identification information includes at least one of: group name, group profile, and group category. For example, assuming that the predetermined keyword is "class", and the server obtains a group with a group name of "XX zhongzhong 09-class 8-class" on the client, it may determine that the group is an established class group in the client.
It should be noted that the group is an instant messaging platform established by members having commonalities, wherein the class group is an instant messaging platform established by members belonging to a class, for example, classmates of college in a primary school can establish the class group on the wechat client, wherein the group name is "permanent Y6 classes less", and the group members in the group will belong to Y6 classes less.
Optionally, in this embodiment, the age information may include, but is not limited to, at least one of the following: year and month of birth, specific age.
Optionally, in this embodiment, determining the age information of the target member according to the age information of the known member may include: dividing the ages into different preset age groups according to different requirements, determining the number of known members in different age groups, and further determining the age information of the target member according to the number distribution of the known members in different age groups. For example, the age group containing the most information on the ages of known members is set as the age group in which the target member is located.
Optionally, in this embodiment, before acquiring the age information of the known members whose age information has been determined in the target class group, the method may further include, but is not limited to: verifying the mode of acquiring the age information of the target member; and if the verification result does not meet the preset threshold condition, adjusting the preset condition of the target class group where the target member is located.
In this embodiment, the accuracy of the method for predicting the age information of the target member by using the age information of the known member may be verified, and if the verification result is not ideal, the accuracy of the age information of the target member may be improved by adjusting the predetermined condition of the target class group in which the target member is located in real time.
Specifically, the following example is described, and it is assumed that the class groups established in the clients shown in table 1 are taken as an example.
TABLE 1
TABLE 1 (continuation)
As can be seen from the above, the server performs lookup in four class groups (group-1 to group-4 shown in table 1) established by the client, where target members whose age information is not determined include members whose member identifications are ID-2, ID-7, and ID-10, and further determines a target class group where the target members are located, where the target class group may be shown in table 2.
TABLE 2
| Member identification | Target class group |
| ID-2 | Group-1, group-2, group-4 |
| ID-7 | Group-2 and group-3 |
| ID-10 | Group-4 |
Further, taking the target member with the member identification ID-2 as an example, the age information of the target member ID-2 is determined according to the age information of the known member whose age information is determined in the corresponding target class group, so as to realize the purpose of pushing the multimedia information corresponding to the age information of the target member to the target member.
According to the embodiment provided by the application, the target member with undetermined age information in the class group established in the client is searched, the age information of the target member is determined by acquiring the age information of the known member with the determined age information in the class group where the target member is located, so that the age information of the target member in the client is accurately predicted, the problems that the user age information is default and inaccurate in the existing registered account number of the client are solved, the multimedia information corresponding to the age information of the user in different age groups is pushed, the effect of improving the accuracy of multimedia information pushing is achieved, further, the user experience can be improved, and the pushed multimedia information meets the preference and the requirements of the user.
As an optional scheme, before searching for a target member whose age information is not determined in a class group established in the client, the method further includes:
s1, determining whether the group identification information of the group established in the client includes a predetermined keyword, wherein the group identification information includes at least one of: group name, group profile, and group category;
s2, if the group identification information includes the predetermined keyword, determining a group of the group identification information including the predetermined keyword as a class group, wherein the predetermined keyword is related to the class group.
Optionally, in this embodiment, the server may obtain group identification information of the established group from clients of the multiple terminals, where the information reported by each client may include but is not limited to: terminal identification, client identification, and group identification information. Further, it is determined whether the groups respectively corresponding to the group identification information are class groups by determining whether the group identification information includes a predetermined keyword.
It should be noted that the groups established in the client include many kinds, such as interest groups, for example, game groups shown in fig. 3, but the age of the members in these groups is uneven, which is not favorable for age prediction, and the age of the members in the class group is similar, so that the age information of the target members whose age information is not determined can be predicted more accurately according to the law of majority. However, it should be noted that, for some specific groups, the age of the members in the group is similar, and the present invention can also be applied to the embodiments, and the present invention is not limited to this.
Specifically, as explained with reference to the examples shown in fig. 1 and fig. 3, assuming that the predetermined keyword for acquiring the class group is "class", it can be known from the group identification information of the group shown in fig. 3 that the group name of the group identified as group-1 in the client is "XX zhongchou 09 class 8 class", that is, the group (i.e., group-1) is the class group. Similarly, the group profile of the group identified as group-3 in the client is "dedicated 9 classes," and it can be seen that the group (i.e., group-3) is also a class group. And the group name and group profile of the group identified as group-4 also indicate that the group (i.e., group-4) is a class group. On the other hand, the two groups having the group identifications of group-2 and group-5 are known from the group identification information and do not belong to the class group.
It should be noted that, in this embodiment, the predetermined keyword is a keyword related to a class group, for example, "class", "X correct N-M", which is only an example and is not limited in this embodiment.
According to the embodiment provided by the application, the class group is identified from the group identification information of the group established by the client according to the preset keyword, and the age information of the target member is determined by using the age information of the known member in the identified class group, so that more accurate multimedia information is pushed for members in different age groups after the age information of the target member is obtained, and the pushed multimedia information is more in line with the preference and the demand of users in different age groups.
As an alternative, determining age information of the target member based on the age information of the known member includes:
s1, acquiring age information in a preset target age range from the age information of known members;
s2, determining age information of the target member based on the age information within the predetermined target age range.
Optionally, in this embodiment, different ages may be divided into different age groups in advance according to requirements, where the predetermined target age range may be a range formed by age groups with higher reliability of age information, for example, if the distribution data of age information of some age groups is greater than a certain threshold, the reliability of the age information of the age group may be considered to be higher, and if the coverage rate is higher, the age group may be considered as an age group in the predetermined target age range; and regarding some age groups with smaller distribution data and lower credibility as abnormal age ranges. As shown in fig. 4 in particular, it is apparent that the age group distribution data of less than 10 years old and more than 55 years old is small, and thus, 10 to 55 years old is taken as the predetermined target age range.
Optionally, in this embodiment, determining age information of the target member according to the age information located within the predetermined target age range includes:
s1, determining predetermined age groups in which ages indicated by the age information located within the predetermined target age range are located, respectively;
s2, determining a target age group among the predetermined age groups as the age information of the target member, wherein the target age group is the age group having the most age information included in the predetermined age group.
That is, the number of known members in different age groups within a predetermined target age range is counted, and the age group including the most information on the ages of the known members is determined as the age group of the target member according to the law of majorities.
It should be noted that, in the present embodiment, the predetermined age group may be determined based on the predetermined target age range; it is also possible to directly determine a predetermined age group in which the age indicated by the age information of the known member is located. This embodiment is not limited in any way.
According to the embodiment provided by the application, the age information of the target member is determined by acquiring the age information within the preset target age range, and the abnormal age information in the class group established by the client is cleaned, so that the effect of improving the accuracy of predicting the age information of the target member by removing the abnormal age information is achieved.
As an alternative, determining age information of the target member based on the age information of the known member includes:
s1, respectively determining the predetermined age groups of the ages indicated by the age information of the known members;
s2, determining a target age group among the predetermined age groups as the age information of the target member, wherein the target age group is the age group having the most age information included in the predetermined age group.
It should be noted that, in this embodiment, after the age information is divided into the predetermined target age range, the predetermined age bracket in which the age indicated by the age information of the known member is located is determined based on the predetermined target age range to determine the target age bracket in which the target member is located, but the predetermined age bracket in which the age indicated by the age information of the known member is located may be directly determined. The predetermined age bracket in which the age indicated by the age information of the known member is located can be determined directly within the range of the total age information of 5-65 years as shown in fig. 4.
Specifically, the description is made with reference to table 1-table 2, taking the target member with the member identifier ID-2 as an example, the group identifiers of the corresponding target class groups are group-1, group-2, and group-4, and the age information of the known member with the determined age information in the target class group is obtained, as shown in table 3.
TABLE 3
| Target class group | Age information of known members |
| Group-1 | 18. Hollow, 23 |
| Group-2 | 18. Empty, 23, 21, 19, empty |
| Group-4 | Empty, 23, 21, 19, 22 |
Further, assuming that the predetermined age group includes two age groups, respectively [18, 20] and [21, 23], the predetermined age group in which the ages indicated by the age information of all the known members shown in the above table 3 are respectively determined, as shown in fig. 5, the [18, 20] age group includes age information of 4 known members, and the [21, 23] includes age information of 6 known members. The target age group having the most age information included in the predetermined age group is determined as the age information of the target member, i.e., the age groups [21, 23] as shown in fig. 5. That is, the age of the target member whose member identification is ID-2 may be between [21, 23 ].
According to the embodiment provided by the application, the target age bracket where the target member is located is determined directly according to the preset age bracket where the age indicated by the age information of the known member is located, so that the purpose of simplifying the step of determining the age information of the target member is achieved, and the efficiency of pushing the corresponding multimedia information to the target member with the determined age information is further improved.
As an optional scheme, the method further comprises the following steps:
before acquiring the age information of the known members of the target class group whose age information has been determined, step S206 further includes:
s12, searching verification members in the class group, wherein the verification members have the determined first age information, and the number of the searched verification members is N;
s14, for each verification member, performing the following operations: determining a class group where verification members in the class group are located; acquiring age information of known verification members of which the age information is determined in a class group where the verification members are located; determining second age information of the verification member according to the age information of the known verification member;
s16, acquiring the number M of verification members whose age group indicated by the second age information is different from the age group indicated by the first age information;
in step S206, acquiring age information of known members of the target class group whose age information has been determined includes:
s22, if the M/N is larger than a first preset threshold value, selecting a target class group meeting preset conditions from the target class groups;
s24, acquiring age information of known members whose age information has been determined in the target class group satisfying the predetermined condition.
Optionally, in this embodiment, the number of members of the target class group that satisfy the predetermined condition exceeds a second predetermined threshold.
Specifically, as described with reference to table 1, it is assumed that the member identified as ID-1 is a verification member whose first age information has been determined is 18, and the verification member includes three members, which are respectively in group-1, group-2, and group-3. The age information of known members of the three groups is shown in table 4.
TABLE 4
| Target class group | Age information of known members |
| Group-1 | 18. Hollow, 23 |
| Group-2 | 18. Empty, 23, 21, 19, empty |
| Group-3 | 18. 21, empty, 31, 23 |
Further, the second age information of the verified member is predicted using the age information of known members of the three groups. Specifically, it is assumed that the predetermined age group includes three age groups, which are [18, 20], [21, 23] and [30 to 32], and further, the predetermined age group in which the ages indicated by the age information of all the known members shown in table 4 are located is determined, respectively, wherein the [18, 20] age group includes the age information of 4 known members, the [21, 23] includes the age information of 5 known members, and the [30 to 32] includes the age information of 1 known member. The target age group having the most age information included in the predetermined age groups is determined as the age information of the target member, i.e., age groups [21, 23 ]. That is, the age of the target member whose member identification is ID-1 may be between [21, 23 ]. Obviously, the age group [21, 23] in which the age indicated by the second age information of the target member identified as ID-1 predicted in the above manner is different from the age group [18, 20] in which the age indicated by the first age information is 18.
That is, the above-mentioned manner of acquiring the age information of the target member needs to be further adjusted, which is specifically as follows:
1) counting the number M of all verification members with different verification results, wherein the number of the searched verification members is N;
2) if the M/N is larger than a first preset threshold value, selecting a target class group meeting preset conditions from the target class groups;
3) acquiring age information of known members whose age information has been determined in a target class group satisfying a predetermined condition.
It should be noted that, the target class group meeting the predetermined condition may be, but is not limited to, at least one of the following: a class group that does not include abnormal age information, a class group whose group members are greater than a predetermined threshold. The above is only an example in this embodiment, and this embodiment is not limited in any way.
According to the embodiment provided by the application, the accuracy of the method for predicting the age information is verified, so that each parameter in the prediction method is adjusted in real time, the accuracy of the age information of the target member in the prediction client is further improved, the multimedia information corresponding to the age information of the user in different age groups is pushed, and the effect of improving the accuracy of the multimedia information pushing is achieved.
It should be noted that, for simplicity of description, the above-mentioned method embodiments are described as a series of acts or combination of acts, but those skilled in the art will recognize that the present invention is not limited by the order of acts, as some steps may occur in other orders or concurrently in accordance with the invention. Further, those skilled in the art should also appreciate that the embodiments described in the specification are preferred embodiments and that the acts and modules referred to are not necessarily required by the invention.
Through the above description of the embodiments, those skilled in the art can clearly understand that the method according to the above embodiments can be implemented by software plus a necessary general hardware platform, and certainly can also be implemented by hardware, but the former is a better implementation mode in many cases. Based on such understanding, the technical solutions of the present invention may be embodied in the form of a software product, which is stored in a storage medium (e.g., ROM/RAM, magnetic disk, optical disk) and includes instructions for enabling a terminal device (e.g., a mobile phone, a computer, a server, or a network device) to execute the method according to the embodiments of the present invention.
Example 2
According to an embodiment of the present invention, an embodiment of a multimedia information pushing apparatus is provided, and an application scenario of the multimedia information pushing apparatus may be as in embodiment 1, which is not described herein again.
According to an embodiment of the present invention, there is also provided a multimedia information pushing apparatus for implementing the above multimedia information pushing method, as shown in fig. 6, the apparatus includes:
1) a first searching unit 602, configured to search for a target member whose age information is not determined in a class group established in the client;
2) a first determining unit 604, configured to determine a target class group where a target member in the class group is located;
3) a first acquisition unit 606 for acquiring age information of known members whose age information has been determined in the target class group;
4) a second determining unit 608 for determining age information of the target member based on the age information of the known member;
5) the pushing unit 610 is configured to push multimedia information corresponding to the age information of the target member to the target member.
Optionally, in this embodiment, the pushing apparatus of the multimedia information may be, but is not limited to, applied to a process of pushing a multimedia advertisement to a client on a terminal, where a user corresponding to a registered account of the client may establish a group relationship in the client, for example, a wechat user may establish a class group in wechat.
That is to say, the server searches for a target member whose age information is not determined in a class group established in the client, and determines the age information of the target member by obtaining the age information of a known member whose age information is determined in the class group in which the target member is located, so that the age information of the target member in the client is accurately predicted, and further, the members in different age groups receive more targeted multimedia information by pushing the corresponding multimedia information to the members in different age groups in the client, and the effect of improving the accuracy of multimedia information pushing is achieved. It should be noted that the above is only an example, and the present embodiment is not limited in any way herein.
It should be noted that, because there are always problems of default and inaccuracy in the age information of the user in the existing registered account of the client, when the multimedia information is pushed to the user corresponding to the registered account of the client, the pushed multimedia information cannot meet the real requirements of the user, and the pertinence to different users is lacking, thereby causing a problem of poor user experience. In order to solve the above problems and improve the accuracy of pushing multimedia information, the embodiment provides a method for predicting age information of a target member whose age information is not determined by using age information of a known member whose age information is determined in a class group on a client, so as to push multimedia information corresponding to age information of users of different age groups, and further push more targeted multimedia information to the users, thereby improving the accuracy of pushing multimedia information and improving user experience.
Optionally, in this embodiment, before searching for a target member whose age information is not determined in a class group established in the client, the method further includes: and identifying the class group according to a preset keyword in the group identification information of the group established in the client, wherein the preset keyword is related to the class group.
Optionally, in the present embodiment, the number of class groups identified by the above-mentioned groups may include, but is not limited to, one or more. Optionally, in this embodiment, the group identification information includes at least one of: group name, group profile, and group category. For example, assuming that the predetermined keyword is "class", and the server obtains a group with a group name of "XX zhongzhong 09-class 8-class" on the client, it may determine that the group is an established class group in the client.
It should be noted that the group is an instant messaging platform established by members having commonalities, wherein the class group is an instant messaging platform established by members belonging to a class, for example, classmates of college in a primary school can establish the class group on the wechat client, wherein the group name is "permanent Y6 classes less", and the group members in the group will belong to Y6 classes less.
Optionally, in this embodiment, the age information may include, but is not limited to, at least one of the following: year and month of birth, specific age.
Optionally, in this embodiment, determining the age information of the target member according to the age information of the known member may include: dividing the ages into different preset age groups according to different requirements, determining the number of known members in different age groups, and further determining the age information of the target member according to the number distribution of the known members in different age groups. For example, the age group containing the most information on the ages of known members is set as the age group in which the target member is located.
Optionally, in this embodiment, before acquiring the age information of the known members whose age information has been determined in the target class group, the method may further include, but is not limited to: verifying the mode of acquiring the age information of the target member; and if the verification result does not meet the preset threshold condition, adjusting the preset condition of the target class group where the target member is located.
In this embodiment, the accuracy of the method for predicting the age information of the target member by using the age information of the known member may be verified, and if the verification result is not ideal, the accuracy of the age information of the target member may be improved by adjusting the predetermined condition of the target class group in which the target member is located in real time.
Specifically, the following example is described, and it is assumed that the class group established in the client shown in table 5 is taken as an example.
TABLE 5
TABLE 5 (continuation)
As can be seen from the above, the server performs a search among four classes (group-1 to group-4 shown in table 5) established by the client, where target members whose age information is not determined include members whose member identifications are ID-2, ID-7, and ID-10, and further determines a target class group where the target members are located, where the target class group may be shown in table 6.
TABLE 6
| Member identification | Target class group |
| ID-2 | Group-1, group-2, group-4 |
| ID-7 | Group-2 and group-3 |
| ID-10 | Group-4 |
Further, taking the target member with the member identification ID-2 as an example, the age information of the target member ID-2 is determined according to the age information of the known member whose age information is determined in the corresponding target class group, so as to realize the purpose of pushing the multimedia information corresponding to the age information of the target member to the target member.
According to the embodiment provided by the application, the target member with undetermined age information in the class group established in the client is searched, the age information of the target member is determined by acquiring the age information of the known member with the determined age information in the class group where the target member is located, so that the age information of the target member in the client is accurately predicted, the problems that the user age information is default and inaccurate in the existing registered account number of the client are solved, the multimedia information corresponding to the age information of the user in different age groups is pushed, the effect of improving the accuracy of multimedia information pushing is achieved, further, the user experience can be improved, and the pushed multimedia information meets the preference and the requirements of the user.
As an optional solution, the apparatus further includes:
1) a judging unit, configured to judge whether group identification information of a group established in the client includes a predetermined keyword before searching for a target member whose age information is not determined in a class group established in the client, where the group identification information includes at least one of: group name, group profile, and group category;
2) a third determining unit configured to determine, as a class group, a group of which the group identification information includes a predetermined keyword, when the group identification information includes the predetermined keyword, wherein the predetermined keyword is related to the class group.
Optionally, in this embodiment, the server may obtain group identification information of the established group from clients of the multiple terminals, where the information reported by each client may include but is not limited to: terminal identification, client identification, and group identification information. Further, it is determined whether the groups respectively corresponding to the group identification information are class groups by determining whether the group identification information includes a predetermined keyword.
It should be noted that the groups established in the client include many kinds, such as interest groups, for example, game groups shown in fig. 3, but the age of the members in these groups is uneven, which is not favorable for age prediction, and the age of the members in the class group is similar, so that the age information of the target members whose age information is not determined can be predicted more accurately according to the law of majority. However, it should be noted that, for some specific groups, the age of the members in the group is similar, and the present invention can also be applied to the embodiments, and the present invention is not limited to this.
Specifically, as explained with reference to the examples shown in fig. 1 and fig. 3, assuming that the predetermined keyword for acquiring the class group is "class", it can be known from the group identification information of the group shown in fig. 3 that the group name of the group identified as group-1 in the client is "XX zhongchou 09 class 8 class", that is, the group (i.e., group-1) is the class group. Similarly, the group profile of the group identified as group-3 in the client is "dedicated 9 classes," and it can be seen that the group (i.e., group-3) is also a class group. And the group name and group profile of the group identified as group-4 also indicate that the group (i.e., group-4) is a class group. On the other hand, the two groups having the group identifications of group-2 and group-5 are known from the group identification information and do not belong to the class group.
It should be noted that, in this embodiment, the predetermined keyword is a keyword related to a class group, for example, "class", "X correct N-M", which is only an example and is not limited in this embodiment.
According to the embodiment provided by the application, the class group is identified from the group identification information of the group established by the client according to the preset keyword, and the age information of the target member is determined by using the age information of the known member in the identified class group, so that more accurate multimedia information is pushed for members in different age groups after the age information of the target member is obtained, and the pushed multimedia information is more in line with the preference and the demand of users in different age groups.
As an alternative, the second determining unit 608 includes:
1) the first acquisition module is used for acquiring age information within a preset target age range from the age information of known members;
2) the first determining module is used for determining the age information of the target member according to the age information within the preset target age range.
Optionally, in this embodiment, different ages may be divided into different age groups in advance according to requirements, where the predetermined target age range may be a range formed by age groups with higher reliability of age information, for example, if the distribution data of age information of some age groups is greater than a certain threshold, the reliability of the age information of the age group may be considered to be higher, and if the coverage rate is higher, the age group may be considered as an age group in the predetermined target age range; and regarding some age groups with smaller distribution data and lower credibility as abnormal age ranges. As shown in fig. 4 in particular, it is apparent that the age group distribution data of less than 10 years old and more than 55 years old is small, and thus, 10 to 55 years old is taken as the predetermined target age range.
Optionally, in this embodiment, the first determining module includes:
1) the first determining submodule is used for respectively determining a predetermined age group in which the ages indicated by the age information located in the predetermined target age range are located;
2) and a second determining submodule for determining a target age group among the predetermined age groups as the age information of the target member, wherein the target age group is an age group including the most age information among the predetermined age groups.
That is, the number of known members in different age groups within a predetermined target age range is counted, and the age group including the most information on the ages of the known members is determined as the age group of the target member according to the law of majorities.
It should be noted that, in the present embodiment, the predetermined age group may be determined based on the predetermined target age range; it is also possible to directly determine a predetermined age group in which the age indicated by the age information of the known member is located. This embodiment is not limited in any way.
According to the embodiment provided by the application, the age information of the target member is determined by acquiring the age information within the preset target age range, and the abnormal age information in the class group established by the client is cleaned, so that the effect of improving the accuracy of predicting the age information of the target member by removing the abnormal age information is achieved.
As an alternative, the second determining unit 608 includes:
1) the second determining module is used for respectively determining the preset age groups of the ages indicated by the age information of the known members;
2) and the third determining module is used for determining a target age group in the preset age groups as the age information of the target member, wherein the target age group is the age group with the most age information in the preset age group.
It should be noted that, in this embodiment, after the age information is divided into the predetermined target age range, the predetermined age bracket in which the age indicated by the age information of the known member is located is determined based on the predetermined target age range to determine the target age bracket in which the target member is located, but the predetermined age bracket in which the age indicated by the age information of the known member is located may be directly determined. The predetermined age bracket in which the age indicated by the age information of the known member is located can be determined directly within the range of the total age information of 5-65 years as shown in fig. 4.
Specifically, referring to table 5 to table 6, taking the target member with the member ID-2 as an example, the group IDs of the corresponding target class groups are group-1, group-2, and group-4, and the age information of the known member with the determined age information in the target class group is obtained, as shown in table 7.
TABLE 7
| Target class group | Age information of known members |
| Group-1 | 18. Air conditioner、23 |
| Group-2 | 18. Empty, 23, 21, 19, empty |
| Group-4 | Empty, 23, 21, 19, 22 |
Further, assuming that the predetermined age group includes two age groups, respectively [18, 20] and [21, 23], the predetermined age group in which the ages indicated by the age information of all the known members shown in the above table 7 are located is determined, respectively, as shown in fig. 5, [18, 20] age group includes age information of 4 known members, and [21, 23] includes age information of 6 known members. The target age group having the most age information included in the predetermined age group is determined as the age information of the target member, i.e., the age groups [21, 23] as shown in fig. 5. That is, the age of the target member whose member identification is ID-2 may be between [21, 23 ].
According to the embodiment provided by the application, the target age bracket where the target member is located is determined directly according to the preset age bracket where the age indicated by the age information of the known member is located, so that the purpose of simplifying the step of determining the age information of the target member is achieved, and the efficiency of pushing the corresponding multimedia information to the target member with the determined age information is further improved.
As an optional solution, the apparatus further includes:
1) the second searching unit is used for searching for verification members in the class group before acquiring the age information of the known members of which the age information is determined in the target class group, wherein the verification members have the determined first age information, and the number of the searched verification members is N;
2) a processing unit for performing the following for each verification member: determining a class group where verification members in the class group are located; acquiring age information of known verification members of which the age information is determined in a class group where the verification members are located; determining second age information of the verification member according to the age information of the known verification member;
3) a second acquisition unit configured to acquire the number M of verification members whose age group indicated by the second age information is different from the age group indicated by the first age information;
wherein, the first obtaining unit includes:
(1) the selection module is used for selecting a target class group meeting a preset condition from the target class groups when the M/N is larger than a first preset threshold;
(2) and the second acquisition module is used for acquiring the age information of the known members of which the age information is determined in the target class group meeting the preset condition.
Optionally, in this embodiment, the number of members of the target class group that satisfy the predetermined condition exceeds the second predetermined threshold.
Specifically, as described with reference to table 5, it is assumed that the member identified as ID-1 is a verification member whose first age information has been determined is 18, and the verification member includes three members, which are respectively in group-1, group-2, and group-3. The age information of known members of the three groups is shown in table 8.
TABLE 8
| Target class group | Age information of known members |
| Group-1 | 18. Hollow, 23 |
| Group-2 | 18. Empty, 23, 21, 19, empty |
| Group-3 | 18. 21, empty, 31, 23 |
Further, the second age information of the verified member is predicted using the age information of known members of the three groups. Specifically, it is assumed that the predetermined age group includes three age groups, which are [18, 20], [21, 23] and [30 to 32], and further, the predetermined age group in which the ages indicated by the age information of all the known members shown in table 8 are located is determined, respectively, wherein the [18, 20] age group includes age information of 4 known members, the [21, 23] includes age information of 5 known members, and the [30 to 32] includes age information of 1 known member. The target age group having the most age information included in the predetermined age groups is determined as the age information of the target member, i.e., age groups [21, 23 ]. That is, the age of the target member whose member identification is ID-1 may be between [21, 23 ]. Obviously, the age group [21, 23] in which the age indicated by the second age information of the target member identified as ID-1 predicted in the above manner is different from the age group [18, 20] in which the age indicated by the first age information is 18.
That is, the above-mentioned manner of acquiring the age information of the target member needs to be further adjusted, which is specifically as follows:
1) counting the number M of all verification members with different verification results, wherein the number of the searched verification members is N;
2) if the M/N is larger than a first preset threshold value, selecting a target class group meeting preset conditions from the target class groups;
3) acquiring age information of known members whose age information has been determined in a target class group satisfying a predetermined condition.
It should be noted that, the target class group meeting the predetermined condition may be, but is not limited to, at least one of the following: a class group that does not include abnormal age information, a class group whose group members are greater than a predetermined threshold. The above is only an example in this embodiment, and this embodiment is not limited in any way.
According to the embodiment provided by the application, the accuracy of the method for predicting the age information is verified, so that each parameter in the prediction method is adjusted in real time, the accuracy of the age information of the target member in the prediction client is further improved, the multimedia information corresponding to the age information of the user in different age groups is pushed, and the effect of improving the accuracy of the multimedia information pushing is achieved.
Example 3
According to an embodiment of the present invention, there is also provided a multimedia information push server for implementing the above multimedia information push method, as shown in fig. 7, the server includes:
1) a memory 702 configured to store target members of the class group established in the client whose age information is not determined, known members whose age information is determined, and age information of the known members;
2) a processor 704 configured to search for a target member whose age information in a class group established in the client is not determined, obtain age information of a known member whose age information in the target class group where the target member is located is determined, and determine the age information of the target member according to the age information of the known member;
3) and the communication interface 706 is configured to push multimedia information corresponding to the age information of the target member to the target member.
Optionally, the specific examples in this embodiment may refer to the examples described in embodiment 1 and embodiment 2, and this embodiment is not described herein again.
Example 4
The embodiment of the invention also provides a storage medium.
S1, searching for target members with undetermined age information in the class group established in the client;
s2, determining a target class group where the target member in the class group is located;
s3, acquiring age information of known members of which the age information is determined in the target class group;
s4, determining the age information of the target member according to the age information of the known member;
and S5, pushing the multimedia information corresponding to the age information of the target member to the target member.
Optionally, in this embodiment, the storage medium may include, but is not limited to: a U-disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a removable hard disk, a magnetic or optical disk, and other various media capable of storing program codes.
Optionally, the specific examples in this embodiment may refer to the examples described in embodiment 1 and embodiment 2, and this embodiment is not described herein again.
The above-mentioned serial numbers of the embodiments of the present invention are merely for description and do not represent the merits of the embodiments.
The integrated unit in the above embodiments, if implemented in the form of a software functional unit and sold or used as a separate product, may be stored in the above computer-readable storage medium. Based on such understanding, the technical solution of the present invention may be embodied in the form of a software product, which is stored in a storage medium and includes several instructions for causing one or more computer devices (which may be personal computers, servers, network devices, etc.) to execute all or part of the steps of the method according to the embodiments of the present invention.
In the above embodiments of the present invention, the descriptions of the respective embodiments have respective emphasis, and for parts that are not described in detail in a certain embodiment, reference may be made to related descriptions of other embodiments.
In the several embodiments provided in the present application, it should be understood that the disclosed client may be implemented in other manners. The above-described embodiments of the apparatus are merely illustrative, and for example, the division of the units is only one type of division of logical functions, and there may be other divisions when actually implemented, for example, a plurality of units or components may be combined or may be integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, units or modules, and may be in an electrical or other form.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In addition, functional units in the embodiments of the present invention may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit can be realized in a form of hardware, and can also be realized in a form of a software functional unit.
The foregoing is only a preferred embodiment of the present invention, and it should be noted that, for those skilled in the art, various modifications and decorations can be made without departing from the principle of the present invention, and these modifications and decorations should also be regarded as the protection scope of the present invention.
Claims (8)
1. A method for pushing multimedia information, comprising:
searching a target member with undetermined age information in a class group established in the client;
determining a target class group where the target member is located in the class group;
verifying the way of acquiring the age information of the target member;
the verification method for acquiring the age information of the target member comprises the following steps: searching for verification members in the class group, wherein the verification members have determined first age information, and the number of the searched verification members is N; performing the following for each of the verification members: determining a class group where the verification member is located in the class group, acquiring age information of a known verification member of which the age information is determined in the class group where the verification member is located, and determining second age information of the verification member according to the age information of the known verification member; acquiring the number M of verification members of which the age group indicated by the second age information is different from the age group indicated by the first age information;
acquiring age information of known members of the target class group, of which the age information is determined;
the acquiring age information of the known members of the target class group whose age information is determined includes: if the M/N is larger than a first preset threshold value, selecting a target class group meeting preset conditions from the target class groups; acquiring age information of known members of which the age information is determined in a target class group meeting the preset condition; wherein the target class group satisfying the predetermined condition includes at least one of: the class group which does not contain the abnormal age information and the class group of which the number of group members is greater than a second preset threshold value;
determining age information of the target member according to the age information of the known member;
pushing multimedia information corresponding to the age information of the target member to the target member;
before searching for a target member with age information not determined in a class group established in the client, the method further comprises the following steps: judging whether the group identification information of the group established in the client comprises a preset keyword or not, wherein the group identification information comprises at least one of the following: group name, group profile, and group category; and if the group identification information comprises the preset keyword, determining the group of which the group identification information comprises the preset keyword as the class group, wherein the preset keyword is related to the class group.
2. The method of claim 1, wherein determining age information of the target member based on the age information of the known member comprises:
acquiring age information within a predetermined target age range from the age information of the known member;
and determining the age information of the target member according to the age information within the preset target age range.
3. The method of claim 2, wherein said determining age information of said target member based on said age information within a predetermined target age range comprises:
respectively determining a predetermined age group in which the ages indicated by the age information located in the predetermined target age range are located;
determining a target age group among the predetermined age groups as age information of the target member, wherein the target age group is an age group in which the age information included in the predetermined age group is the largest.
4. The method of claim 1, wherein determining age information of the target member based on the age information of the known member comprises:
respectively determining a predetermined age range in which the age indicated by the age information of the known members is located;
determining a target age group among the predetermined age groups as age information of the target member, wherein the target age group is an age group in which the age information included in the predetermined age group is the largest.
5. A device for pushing multimedia information, comprising:
the first searching unit is used for searching target members with undetermined age information in a class group established in the client;
the first determining unit is used for determining a target class group where the target member is located in the class group;
a first acquisition unit configured to acquire age information of known members of the target class group whose age information has been determined;
a second determining unit, configured to determine age information of the target member according to the age information of the known member;
the pushing unit is used for pushing multimedia information corresponding to the age information of the target member to the target member;
wherein the apparatus further comprises: a judging unit, configured to judge whether group identification information of a group established in a client includes a predetermined keyword before searching for a target member for which age information is not determined in a class group established in the client, where the group identification information includes at least one of: group name, group profile, and group category; a third determining unit configured to determine, as the class group, the group of which the group identification information includes the predetermined keyword when the group identification information includes the predetermined keyword, wherein the predetermined keyword is related to the class group;
wherein the apparatus is further configured to: verifying the way of acquiring the age information of the target member;
wherein the apparatus further comprises: the second searching unit is used for searching for verification members in the class group before acquiring the age information of known members of which the age information is determined in the target class group, wherein the verification members have the determined first age information, and the number of the searched verification members is N; a processing unit for performing the following for each of the verification members: determining a class group where the verification member is located in the class group, acquiring age information of a known verification member of which the age information is determined in the class group where the verification member is located, and determining second age information of the verification member according to the age information of the known verification member; a second acquisition unit configured to acquire the number M of verification members whose age group indicated by the second age information is different from the age group indicated by the first age information;
the first acquisition unit includes: the selection module is used for selecting a target class group meeting a preset condition from the target class groups when the M/N is larger than a first preset threshold; the second acquisition module is used for acquiring the age information of the known members of which the age information is determined in the target class group meeting the preset condition; wherein the target class group satisfying the predetermined condition includes at least one of: the class group not containing the abnormal age information and the class group with the number of group members larger than a second preset threshold value.
6. The apparatus according to claim 5, wherein the second determining unit comprises:
the first acquisition module is used for acquiring age information within a preset target age range from the age information of the known member;
and the first determining module is used for determining the age information of the target member according to the age information within the preset target age range.
7. The apparatus of claim 6, wherein the first determining module comprises:
the first determining submodule is used for respectively determining a predetermined age group in which the ages indicated by the age information located in the predetermined target age range are located;
a second determining submodule, configured to determine a target age group of the predetermined age groups as age information of the target member, where the target age group is an age group including the largest amount of age information in the predetermined age group.
8. The apparatus according to claim 5, wherein the second determining unit comprises:
the second determining module is used for respectively determining the preset age groups of the ages indicated by the age information of the known members;
a third determining module, configured to determine a target age group of the predetermined age groups as the age information of the target member, where the target age group is an age group with the largest age information included in the predetermined age group.
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