CN106709758A - Intelligent recommendation and distribution solution for service class commodities in electronic commerce products - Google Patents

Intelligent recommendation and distribution solution for service class commodities in electronic commerce products Download PDF

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Publication number
CN106709758A
CN106709758A CN201611179838.7A CN201611179838A CN106709758A CN 106709758 A CN106709758 A CN 106709758A CN 201611179838 A CN201611179838 A CN 201611179838A CN 106709758 A CN106709758 A CN 106709758A
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Prior art keywords
user
attendant
service
implicit features
matrix
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CN201611179838.7A
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Chinese (zh)
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张腾
王健
陈韬
缪诚敏
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Insigma Hengtian Software Ltd
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Insigma Hengtian Software Ltd
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Priority to CN201611179838.7A priority Critical patent/CN106709758A/en
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201Market modelling; Market analysis; Collecting market data
    • G06Q30/0202Market predictions or forecasting for commercial activities

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  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Data Mining & Analysis (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Information Retrieval, Db Structures And Fs Structures Therefor (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The invention discloses an intelligent recommendation and distribution solution for service class commodities in electronic commerce products, which is characterized in that analysis is performed on order data and service worker data through an OIT intelligent algorithm according to factors such as on-duty conditions, skills and identities of service workers, the distance between a site where the service workers are located and an order service address and idle conditions by combining information such as attributive classification of the service class commodities, the member type, whether a service worker is specified or not, whether multiple service workers are required or not and whether an order is not received overtime or not, thereby automatically completing distribution in a one-to-one or one-to-many mode. According to the method, services are provided for customers more accurately and more quickly on the one hand; and on the other hand, the working time of the service workers can be coordinated and distributed more reasonably, more effectively and more intelligently, and the service capacity and the service level of the whole service team are improved.

Description

The intelligent recommendation and distribution solution of class commodity are serviced in a kind of electric business product
Technical field
The invention provides intelligent recommendation and distribution solution that class commodity are serviced in a kind of electric business product, it is related to commodity Core technology and the algorithm such as classification, attendant's division of labor, LBS positioning and calculating, intelligent order matching, efficiently carry out order point With scheduling.
Background technology
With the development of Internet technology, the magnanimity information epoch have arrived.From another aspect, nowadays, O2O makees It is a kind of pattern important in ecommerce, the every aspect of our lives has been permeated already.Purchased by group from earliest primary application Business all approve the ecommerce of this type with the business such as food and drink, increasing consumer in recent years most active calling a taxi, Select the service admired again to enjoyment service under line on line.For O2O markets, service for life class O2O markets need higher INF, localization degree and network of personal connections, are the fields relatively weak for solid financial strength giants, are vast medium and small foundation Person provides has relatively low entry threshold, investment value higher and gold development space.
The content of the invention
Class commodity are serviced it is an object of the invention to be directed in electric business product, is that medium and small pioneering enterprise or individual services are carried Donor provides a kind of O2O intelligent recommendations and distribution solution.
The purpose of the present invention is achieved through the following technical solutions:The intelligence of class commodity is serviced in a kind of electric business product Recommend and distribution solution, comprise the following steps:
(1) data cleansing.User, the attribute information of attendant and the user of history are extracted from database for clothes The evaluation information of business personnel;
(2) feature extraction.The user of history evaluation information architecture rating matrix according to to(for) attendant;To user and thing Product build the implicit features matrix of user and attendant respectively.Wherein, the implicit features matrix representative of user user for The preference of service, and the implicit features matrix of attendant represents degree of the attendant comprising these preferences.User concealed spy Levy vectorial UiWith attendant's implicit features vector VjForm it is as follows:
Ui=α Pii
Vj=β Qjj
Wherein, PiRepresent the attribute feature vector of user i, QjThe attribute feature vector of attendant j is represented, α represents PiIt is right UiInfluence degree, β represents QjTo VjInfluence degree;εi、εjIt is variance.
(3) model training.Random initializtion implicit features matrix;The characteristic of attribute feature vector is considered based on CAT algorithms, User and the corresponding implicit features matrix U of attendant, V are obtained using stochastic gradient descent algorithm (SGD);
(4) integrated study.Using Bagging integrated learning approachs, m basis is trained by way of sample resampling Model;The rating matrix of these model predictions is carried out averagely, to obtain final rating matrix;
(5) recommendation process.According to m basic model, the implicit spy of user to be recommended and all attendants is calculated respectively The inner product of vector is levied, prediction scoring of the m groups user for all potential attendants is obtained, user is obtained and is taken for each The m average value of prediction scoring of business personnel, is ranked up according to these scorings, filters out the clothes for being unsatisfactory for user's querying condition Business personnel, choose K scoring highest attendant and recommend user, for user's selection.
Further, model online updating step is also included after the step (5).When a new scoring records generation When, user and the corresponding implicit features vector of attendant are updated, by stochastic gradient algorithm's m basic model of random selection One be updated.
Further, user's querying condition includes the distance of skill set requirements, service time, user and attendant.
The beneficial effects of the invention are as follows:
(1) with the rise of O2O business models, increasing user's selection is consumed on the net.The present invention is directed to This Special Category of service class product, research and analysis have been carried out for its particularity in electric business product;Current service class is produced Product recommend method, typically simply by calculating the service time of user input and using LBS to calculate relative distance to push away Attendant is recommended, although this mode is simple, many additional informations in association and the system between user is have ignored. Because similar user may be to similar attendant more preference, the present invention uses CAT algorithms, by user and attendant Attributive character be added in collaborative filtering, introduce user concealed eigenmatrix and attendant's implicit features matrix Concept;
(2) by implicit features matrix, we can soon obtain prediction scoring of the user for all attendants, Here it is contemplated that to the noise problem of production environment, using Bagging Ensemble Learning Algorithms, by safeguarding m model so that Predicting the outcome more has robustness;
(3) because the user's number and attendant's number in electric business platform are numerous, when a new evaluation is generated, I By on-line learning algorithm, randomly update 1 model using stochastic gradient descent method, so both reduced the meter of commending system Burden is calculated, the robustness of bagging integrated studies is also maintained.
Brief description of the drawings
Fig. 1 is user-attendant contacts figure;
Fig. 2 is to use CAT algorithms and Bagging integrated approach training patterns;
Fig. 3 is recommended flowsheet and model online updating.
Specific embodiment
The present invention is described in further detail with specific embodiment below in conjunction with the accompanying drawings.
One typical service class commodity platform should include following principal character:
(1) user, comprising attributes such as age, sex, location, member's types;
(2) attendant, comprising attributes such as age, sexes;
(3) order, comprising attributes such as service time, skill set requirements;
(4) evaluate, evaluation of the user for attendant.
Situation on duty according to attendant of the invention, technical ability, identity, attendant location to order placement service address The factors such as distance, idle condition, with reference to the attributive classification of service class commodity, member's type, the information such as order specified services time, Order data and service demographic data are analyzed by OIT intelligent algorithms, recommend Top K attendants to supply user to user Selection.Specifically include following steps:
(1) data cleansing.User, the attribute information of attendant and the user of history are extracted from database for clothes The evaluation information of business personnel;
(2) feature extraction.The user of history evaluation information architecture rating matrix according to to(for) attendant;To user and thing Product build the implicit features matrix of user and attendant respectively.Wherein, the implicit features matrix representative of user user for The preference of service, and the implicit features matrix of attendant represents degree of the attendant comprising these preferences.User concealed spy Levy vectorial UiWith attendant's implicit features vector VjForm it is as follows:
Ui=α Pii
Vj=β Qjj
Wherein, PiRepresent the attribute feature vector of user i, QjThe attribute feature vector of attendant j is represented, α represents PiIt is right UiInfluence degree, β represents QjTo VjInfluence degree;εi、εjIt is variance.
(3) model training.Object function form is as follows:
RijRepresent true scorings of the user i for attendant j;
λ represents regularization coefficient (Controlling model complexity prevents the generation of over-fitting).
Random initializtion implicit features matrix;
The characteristic of attribute feature vector is considered based on CAT algorithms, all of scoring record is traveled through, stochastic gradient descent is used Algorithm (SGD) obtains user and the corresponding implicit features matrix U of attendant, V;
Scored for wall scroll and recorded, the more new formula of SGD is as follows:
Wherein, η represents learning rate.
(4) integrated study.Because the data set noise ratio in production environment is higher, in order to reduce noise for model prediction The influence of accuracy, we use Bagging integrated learning approachs, and m basic mould is trained by way of sample resampling Type.
(5) recommendation process.According to m basic model, the implicit spy of user to be recommended and all attendants is calculated respectively The inner product of vector is levied, prediction scoring of the m groups user for all potential attendants is obtained, user is obtained and is taken for each The m average value of prediction scoring of business personnel, is ranked up according to these scorings, filters out the clothes for being unsatisfactory for user's querying condition Business personnel, choose K scoring highest attendant and recommend user, for user's selection.
Further, model online updating step is also included after the step (5).When a new scoring records generation When, user and the corresponding implicit features vector of attendant are updated, by stochastic gradient algorithm's m basic model of random selection One be updated.
Further, user's querying condition includes the distance of skill set requirements, service time, user and attendant.
We introduce the specific implementation step of this invention with reference to an example for online business of keeping a public place clean below.
As shown in figure 1, the online business packet two kinds of roles containing user and attendant that keep a public place clean, and user's inclusive Not, the build-in attribute such as age, area, member's type, attendant also has the attributes such as age, sex, affiliated unit.Work as user When having demand for services, the restrictive conditions such as skill set requirements, service time can be also given.The following is the present invention in this special scenes With:
(1) history evaluation information of the user to the auntie that keeps a public place clean is extracted from MySQL database, rating matrix X, scoring is formed Scope (1-5), " " represent user not yet auntie is scored, XijScorings of the user i to the auntie j that keeps a public place clean is represented, such as the institute of table 1 Show.
The user of table 1-auntie's rating matrix of keeping a public place clean
(2) attribute information of user and the auntie that keeps a public place clean is extracted, as Table 2,3, wherein this for the age successional Feature, we can be by its discretization (calculating an age bracket in such as every 10 years), and for this attribute of affiliated unit, we can make Represented with binary-coding (binarycoding).
The customer attribute information of table 2
Table 3 is kept a public place clean auntie's attribute information
(3) the implicit features matrix to user and the auntie that keeps a public place clean is initialized, and adds user and the Ah that keeps a public place clean wherein The influence of the attribute feature vector of one's mother's sister:
Ui=α Pii
Vj=β Qjj
(4) based on CAT algorithms, optimize object function mentioned above, user is obtained using stochastic gradient descent calligraphy learning Implicit features matrix U and the implicit features matrix V of auntie of keeping a public place clean.
(5) Bagging integrated studies.Sample resampling is carried out for the scoring record of the auntie that keeps a public place clean to user, m is obtained Different training sets, trains m basic model.
(6) after the completion of model training, for user i we by calculating m model
Pi=Ui*VT
Prediction scoring of the user for all aunties that keep a public place clean is obtained, then the predicted value to this m model is averaged, and obtains Scored to last prediction.Then we are filtered according to conditions such as skill set requirements, the service times of user input, further according to The distance of current keep a public place clean auntie and user that LBS is calculated, filters out away from auntie too far away.Finally we are according to pre- test and appraisal Divide and be ranked up from high to low, choose the Top K auntie that keeps a public place clean and recommend user;
(6) when a new scoring records generation, the implicit features square of user is updated using stochastic gradient descent method Battle array, is updated by the basic model randomly choosed in bagging integrated approaches, so both reduces model modification Amount of calculation, while also improving the robustness of model, reduces susceptibility of the integrated model for noise.The implementation of whole invention Step is as shown in Figure 2,3.

Claims (3)

1. the intelligent recommendation and distribution solution of class commodity are serviced in a kind of electric business product, it is characterised in that including following step Suddenly:
(1) data cleansing.User, the attribute information of attendant and the user of history are extracted from database for service people The evaluation information of member;
(2) feature extraction.The user of history evaluation information architecture rating matrix according to to(for) attendant;To user and article point Not Gou Jian user and attendant implicit features matrix.Wherein, the implicit features matrix representative of user user for service Preference, and the implicit features matrix of attendant represents degree of the attendant comprising these preferences.User concealed feature to Amount UiWith attendant's implicit features vector VjForm it is as follows:
Ui=α Pii
Vj=β Qjj
Wherein, PiRepresent the attribute feature vector of user i, QjThe attribute feature vector of attendant j is represented, α represents PiTo Ui's Influence degree, β represents QjTo VjInfluence degree;εi、εjIt is variance.
(3) model training.Random initializtion implicit features matrix;The characteristic of attribute feature vector is considered based on CAT algorithms, is used Stochastic gradient descent algorithm (SGD) obtains user and the corresponding implicit features matrix U of attendant, V;
(4) integrated study.Using Bagging integrated learning approachs, m basic mould is trained by way of sample resampling Type;The rating matrix of these model predictions is carried out averagely, to obtain final rating matrix;
(5) recommendation process.According to m basic model, calculate respectively the implicit features of user to be recommended and all attendants to The inner product of amount, obtains prediction scoring of the m groups user for all potential attendants, obtains user for each service people The m average value of prediction scoring of member, is ranked up according to these scorings, filters out the service people for being unsatisfactory for user's querying condition Member, chooses K scoring highest attendant and recommends user, for user's selection.
2. the intelligent recommendation and distribution solution of class commodity are serviced in a kind of electric business product according to claim 1, its It is characterised by, model online updating step is also included after the step (5).When a new scoring records generation, update User and the corresponding implicit features vector of attendant, in m basic model is randomly choosed by stochastic gradient algorithm It is updated.
3. the intelligent recommendation and distribution solution of class commodity are serviced in a kind of electric business product according to claim 1, its It is characterised by, user's querying condition includes the distance of skill set requirements, service time, user and attendant.
CN201611179838.7A 2016-12-19 2016-12-19 Intelligent recommendation and distribution solution for service class commodities in electronic commerce products Pending CN106709758A (en)

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Cited By (11)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN107748984A (en) * 2017-10-31 2018-03-02 广州为想互联网科技有限公司 Automatic job distribution method and device
CN107977825A (en) * 2017-11-03 2018-05-01 阿里巴巴集团控股有限公司 A kind of method and device for distributing Service events
CN107977794A (en) * 2017-12-14 2018-05-01 方物语(深圳)科技文化有限公司 Data processing method, device, computer equipment and the storage medium of industrial products
CN109191236A (en) * 2018-06-15 2019-01-11 长沙市到家悠享家政服务有限公司 Order generation method, device and electronic equipment
CN109886557A (en) * 2019-01-25 2019-06-14 深圳微品致远信息科技有限公司 A kind of order distribution method and system based on big data and gridding
CN111080098A (en) * 2019-12-04 2020-04-28 中国太平洋保险(集团)股份有限公司 O2O intelligent matching algorithm and device
CN111914165A (en) * 2020-06-29 2020-11-10 长沙市到家悠享网络科技有限公司 Target object recommendation method, device, equipment and storage medium
CN112348623A (en) * 2020-09-14 2021-02-09 长沙市到家悠享网络科技有限公司 Information processing method, device and storage medium
CN113379457A (en) * 2021-06-04 2021-09-10 浙江杭州余杭农村商业银行股份有限公司 Intelligent marketing method oriented to financial field
CN115640465A (en) * 2022-12-26 2023-01-24 北京璐珠科技有限公司 Cross-region and cross-merchant resource sharing method and system
CN117391405A (en) * 2023-12-11 2024-01-12 汇丰金融科技服务(上海)有限责任公司 Method, system and electronic device for intelligent matching of clients and business personnel

Cited By (13)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN107748984A (en) * 2017-10-31 2018-03-02 广州为想互联网科技有限公司 Automatic job distribution method and device
CN107977825A (en) * 2017-11-03 2018-05-01 阿里巴巴集团控股有限公司 A kind of method and device for distributing Service events
CN107977794A (en) * 2017-12-14 2018-05-01 方物语(深圳)科技文化有限公司 Data processing method, device, computer equipment and the storage medium of industrial products
CN109191236A (en) * 2018-06-15 2019-01-11 长沙市到家悠享家政服务有限公司 Order generation method, device and electronic equipment
CN109886557A (en) * 2019-01-25 2019-06-14 深圳微品致远信息科技有限公司 A kind of order distribution method and system based on big data and gridding
CN111080098A (en) * 2019-12-04 2020-04-28 中国太平洋保险(集团)股份有限公司 O2O intelligent matching algorithm and device
CN111914165A (en) * 2020-06-29 2020-11-10 长沙市到家悠享网络科技有限公司 Target object recommendation method, device, equipment and storage medium
CN111914165B (en) * 2020-06-29 2023-10-20 长沙市到家悠享网络科技有限公司 Target object recommendation method, device, equipment and storage medium
CN112348623A (en) * 2020-09-14 2021-02-09 长沙市到家悠享网络科技有限公司 Information processing method, device and storage medium
CN113379457A (en) * 2021-06-04 2021-09-10 浙江杭州余杭农村商业银行股份有限公司 Intelligent marketing method oriented to financial field
CN115640465A (en) * 2022-12-26 2023-01-24 北京璐珠科技有限公司 Cross-region and cross-merchant resource sharing method and system
CN117391405A (en) * 2023-12-11 2024-01-12 汇丰金融科技服务(上海)有限责任公司 Method, system and electronic device for intelligent matching of clients and business personnel
CN117391405B (en) * 2023-12-11 2024-03-15 汇丰金融科技服务(上海)有限责任公司 Method, system and electronic device for intelligent matching of clients and business personnel

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Application publication date: 20170524