CN106604059A - Data delivering method and system - Google Patents
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- CN106604059A CN106604059A CN201611242507.3A CN201611242507A CN106604059A CN 106604059 A CN106604059 A CN 106604059A CN 201611242507 A CN201611242507 A CN 201611242507A CN 106604059 A CN106604059 A CN 106604059A
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- 238000000034 method Methods 0.000 title claims abstract description 35
- 239000012634 fragment Substances 0.000 claims description 170
- 238000012217 deletion Methods 0.000 claims description 15
- 230000037430 deletion Effects 0.000 claims description 15
- 238000012545 processing Methods 0.000 claims description 9
- 230000005540 biological transmission Effects 0.000 claims description 5
- 238000013507 mapping Methods 0.000 claims description 4
- 241001269238 Data Species 0.000 description 16
- 238000010586 diagram Methods 0.000 description 2
- 238000003780 insertion Methods 0.000 description 2
- 230000037431 insertion Effects 0.000 description 2
- 238000012163 sequencing technique Methods 0.000 description 2
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Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/234—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs
- H04N21/23424—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0254—Targeted advertisements based on statistics
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/44—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs
- H04N21/44016—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs involving splicing one content stream with another content stream, e.g. for substituting a video clip
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- Strategic Management (AREA)
- Development Economics (AREA)
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- Accounting & Taxation (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- Game Theory and Decision Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Signal Processing (AREA)
- Multimedia (AREA)
- Economics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Probability & Statistics with Applications (AREA)
- Information Transfer Between Computers (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Abstract
The invention discloses a data delivering method comprising: obtaining a first time stamp when a playing request for a video clip is sent to a server; using the first stamp as a starting time to receive the video clip data sent by the server according to the playing request for the video clip and setting the sum of the first stamp and the playing duration of the video clip as a second time stamp; using the second time stamp as the starting time to add self-defined data and updating the second time stamp and the playing duration of the self-defined data as the first time stamp; and when the video data are fully received, playing in sequence the video clip data and the self-defined data corresponding to the playing request for the video clip according to the order of the first time stamp and the second time stamp. The invention also discloses a data delivering system. The data delivering method and system of the invention can simplify the procedures to deliver advertisements into a video.
Description
Technical field
The present invention relates to internet television technical field, more particularly to a kind of data put-on method and system.
Background technology
Current video display arts of browser main flow, can by html5video, Object plug-in units,
Completing the broadcasting of Internet video, these mode playing video data processes are all for Silverlight or Adobe Flash add-ins
There is a something in common:After server video source address is got, player is passed to, video source ground is got by player
Behind location, foradownloaded video data, and decoding is completed, play.Server determines the content of video source data, and operator can only download
This video data, what the source data of server is, client also can only just play corresponding data.If client wants to
Add self-defining data, such as advertisement in video, can only be determined by server by the way that ad data is sent to server
The input of advertisement, this method flow that advertisement is thrown in in video is complicated.
The content of the invention
Present invention is primarily targeted at proposing a kind of data put-on method and system, it is intended to simplify and thrown in extensively in video
The flow process of announcement.
For achieving the above object, a kind of data put-on method that the present invention is provided, server is carried out in advance to video data
Segment processing to be obtained and there is mapping between multiple fragment video datas, and each fragment video data and the request of each fragment video playback
Relation, the data put-on method includes:
S1. when the request of fragment video playback is sent to server, very first time stamp is obtained;
S2. stabbed as initial time the reception server with the very first time and ask what is sent according to the fragment video playback
Fragment video data, and very first time stamp was set to into for the second time with the playing duration sum of the fragment video data
Stamp;
S3. self-defining data is added by initial time of second timestamp, and by second timestamp and described
The playing duration of self-defining data is updated to very first time stamp;
S41. when the video data is without all receiving, continue to send next fragment video playback to the server
Request;
S42. when the video data is all received, play successively according to the order of very first time stamp and the second timestamp
The fragment video playback asks the corresponding fragment video data and the self-defining data.
Preferably, it is described with second timestamp as initial time add self-defining data the step of before include:
S51. the web page address that user browses is collected;
S52. the web page address is compared with default web page address, obtains both consistent web page addresses;
S53. both consistent corresponding content of pages of web page address described are analyzed, self-defining data is obtained.
Preferably, it is described with second timestamp as initial time add self-defining data the step of before include:
S61. when user browses default web page address, the corresponding content of pages of the web page address is carried out taking pictures obtaining
Obtain picture;
S62. according to the analysis to the picture, self-defining data is obtained.
Preferably, the order according to very first time stamp and the second timestamp is played successively the fragment video playback and is asked
Also include before the step of asking the corresponding fragment video data and the self-defining data:
S71. when deletion request of data is received, the broadcasting of the fragment video data and the self-defining data is obtained
Time interval;
S72. the reproduction time interval that the deletion data take is obtained;
S73. the reproduction time corresponding fragment video data in interval and/or the self-defining data of the occupancy are deleted;
S74. the reproduction time area of the self-defining data to the occupancy of playing duration identical with the deletion data is added
Between.
Preferably, it is described to be asked according to the fragment video playback as initial time the reception server with very first time stamp
The fragment video data of transmission is sought, and very first time stamp is set to the playing duration sum of the fragment video data
Also include after the step of second timestamp:
S8. determine whether to add self-defining data;
If so, then execution step S3;
If it is not, then execution step S41 or step S42.
Additionally, for achieving the above object, the present invention also proposes a kind of data jettison system, and server is in advance to video data
Carry out segment processing and obtain presence between multiple fragment video datas, and each fragment video data and the request of each fragment video playback
Mapping relations, the data jettison system includes:
The very first time stabs acquisition module, for when the request of fragment video playback is sent to server, obtaining the very first time
Stamp;
Fragment video data receiver module, for very first time stamp be initial time the reception server according to described
The fragment video data that the request of fragment video playback sends, and the very first time is stabbed into the broadcasting with the fragment video data
Duration sum is set to the second timestamp;
Self-defining data add module, for adding self-defining data by initial time of second timestamp, and will
The playing duration of second timestamp and the self-defining data is updated to very first time stamp;
Request module, it is a piece of under continuing to be sent to the server for when the video data is without all receiving
Section video playback request;
Playing module, it is suitable with the second timestamp according to very first time stamp for when the video data is all received
Sequence plays successively the fragment video playback and asks the corresponding fragment video data and the self-defining data.
Preferably, the data jettison system also includes:
Web page address collection module, for collecting the web page address that user browses;
Web page address comparing module, for the web page address to be compared with default web page address, obtains both consistent
Web page address;
First self-defining data module, for analyzing both consistent corresponding content of pages of web page address described, obtains
Self-defining data.
Preferably, the data jettison system also includes:
Page pictures acquisition module, it is corresponding to the web page address for when user browses default web page address
Content of pages carries out acquisition picture of taking pictures;
Second self-defining data module, for analysis of the basis to the picture, obtains self-defining data.
Preferably, the data jettison system also includes:
Playing interval acquisition module, for when deletion request of data is received, obtaining the fragment video data and institute
The reproduction time for stating self-defining data is interval;
Interval acquisition module is deleted, for obtaining the reproduction time interval that the deletion data take;
Removing module, the interval corresponding fragment video data of the reproduction time for deleting the occupancy and/or it is described from
Define data;
Add module, for self-defining data the broadcasting to the occupancy of addition playing duration identical with the deletion data
Put time interval.
Preferably, the data jettison system also includes:
Judge module, for determining whether to add self-defining data;
If so, the operation that the self-defining data add module is performed then is entered;
If it is not, then entering the operation that the request module or the playing module are performed.
In technical scheme proposed by the present invention, server carries out in advance segment processing to video data, obtains fragment video
Data.When client active is to server request fragment video data, server to client sends fragment video data, visitor
Family end preserves after receiving.Client now can add self-defining data, such as advertisement in video, need to only change and make by oneself
The timestamp that adopted data and fragment video data are commenced play out is capable of achieving fragment video data and self-defining data is coupled together
Play.Because whole video is made up of multiple fragment video datas, client may proceed to clothes after self-defining data has been added
Business device sends the request of request fragments video data, until the request of all fragment video datas is finished, regards fragment is received every time
Frequency can be added as needed on self-defining data according to after.Advertisement is directly thrown in in video by client, and when arranging
Between stamp ensure that video and advertisement couple together the mode of broadcasting, realize and quickly seamlessly insert video ads in video, province
Omit in prior art and sent the process of self-defining data to server, simplified the flow process for throwing in advertisement.
Description of the drawings
Fig. 1 is the schematic flow sheet of data put-on method first embodiment of the present invention;
Fig. 2 is the schematic flow sheet that self-defining data is obtained in data put-on method second embodiment of the present invention;
Fig. 3 is the schematic flow sheet that self-defining data is obtained in data put-on method 3rd embodiment of the present invention;
Fig. 4 is the schematic flow sheet that data are deleted in data put-on method fourth embodiment of the present invention;
Fig. 5 is the schematic flow sheet of the embodiment of data put-on method the 5th of the present invention;
Fig. 6 is the high-level schematic functional block diagram of data jettison system first embodiment of the present invention;
Fig. 7 is the high-level schematic functional block diagram of data jettison system second embodiment of the present invention.
The realization of the object of the invention, functional characteristics and advantage will be described further referring to the drawings in conjunction with the embodiments.
Specific embodiment
It should be appreciated that specific embodiment described herein is not intended to limit the present invention only to explain the present invention.
As shown in figure 1, the data put-on method that first embodiment of the invention is proposed includes:
Step S100, when the request of fragment video playback is sent to server, obtains very first time stamp.
Specifically, video data is carried out segment processing and obtains multiple fragment video datas, each fragment by server in advance
Video data has corresponding fragment number and temporal information, such as the information such as initial time, playing duration is provided with server
Corresponding file is storing the information of each fragment video data.When user end to server sends the request of fragment video playback
When, it is necessary first to obtain very first time stamp to determine initial reproduction time of the fragment video data in player.If objective
What family end was sent to server is the request of the first fragment video playback, then the very first time stamp for getting for 0, represent it is current simultaneously
It was not inserted into other self-defining datas.
Step S200, is asked as initial time the reception server with very first time stamp according to the fragment video playback
The fragment video data of transmission, and very first time stamp and the playing duration sum of the fragment video data are set to into the
Two timestamps.
Specifically, it is the request of the first fragment video playback when what is sent to server, client receives the first fragment and regards
Frequency will be stabbed and pass to player the very first time according to after, and the first fragment video data is injected into player, and player starts solution
Code, the initial time for obtaining current injecting data is 0, and playing duration is the X seconds, client is fed back to, when client determines second
Between stamp be the X seconds.
Step S300, by initial time of second timestamp self-defining data is added, and by second timestamp
Very first time stamp is updated to the playing duration of the self-defining data.
Specifically, receive after the first fragment video data, according to user's purchasing habits of collection, in the first fragment video counts
According to rear addition self-defining data, such as the data such as advertisement, news or explanation video.Now, client knows current note
The initial time of the first fragment video data for entering be 0, when a length of X seconds, when that reinjects self-defining data, be from the beginning of the X seconds
Play, that is, the second timestamp is sent to player, then self-defining data is injected into into player, by player solution
Code, the broadcasting initial time for informing current self-defining data is the X seconds, and playing duration is the Y seconds to pass to client, client renewal the
One timestamp is the X+Y seconds.
It should be noted that mainly being analyzed by collecting the key word of web page address, web page contents that user browses
The purchasing habits of user, wherein, by carrying out condition filter to web page address, such as only preserve the related ground of shopping website domain name
Location is reducing the analysis to web page address;By the higher word of the frequency of occurrences in the title and/or text that gather web page contents come
Determine key word.Due to being to throw in self-defining data in client, it is possible to achieve for different clients, throw in different wide
Accuse, not waste of resource.
Step S400, judges whether the video data all receives;
Step S401, when the video data is without all receiving, continues to be regarded to the next fragment of server transmission
Frequency playing request;
Step S402, when the video data is all received, according to very first time stamp and the second timestamp order according to
It is secondary to play the fragment video playback corresponding fragment video data of request and the self-defining data.
Specifically, add after self-defining data, client continues to send the request of the second fragment video playback to server,
Client is received after the second fragment video data, and originally before self-defining data is not inserted into, the second fragment video data is broadcast
The initial time put be the X seconds, the self-defining data due to inserting the Y seconds now, the second fragment video data play it is initial when
Between for the very first time stamp that updates after insertion self-defining data, i.e. X+Y seconds, when now obtaining the broadcasting of the second fragment video data
A length of Z seconds, the second timestamp are set as the X+Y+Z seconds.Self-defining data can be added after fragment video data is received, directly
Receive to all fragment video datas, player decodes each according to the sequencing of very first time stamp and the second timestamp
Section video playback asks corresponding fragment video data and self-defining data, so as to by all of fragment video data and all of
Self-defining data couples together broadcasting.
In technical scheme proposed by the present invention, server carries out in advance segment processing to video data, obtains fragment video
Data.When client active is to server request fragment video data, server to client sends fragment video data, visitor
Family end preserves after receiving.Client now can add self-defining data, such as advertisement in video, need to only change and make by oneself
The timestamp that adopted data and fragment video data are commenced play out is capable of achieving fragment video data and self-defining data is coupled together
Play.Because whole video is made up of multiple fragment video datas, client may proceed to clothes after self-defining data has been added
Business device sends the request of request fragments video data, until the request of all fragment video datas is finished, regards fragment is received every time
Frequency can be added as needed on self-defining data according to after.Advertisement is directly thrown in in video by client, and when arranging
Between stamp ensure that video and advertisement couple together the mode of broadcasting, realize and quickly seamlessly insert video ads in video, province
Omit in prior art and sent the process of self-defining data to server, simplified the flow process for throwing in advertisement.
Further, it is the second embodiment of data put-on method of the present invention with reference to Fig. 2, illustrates the first acquisition
It is the step of self-defining data, described to add by initial time of second timestamp on the basis of above-mentioned first embodiment
Include before the step of self-defining data:
Step S501, collects the web page address that user browses;
Step S502, the web page address is compared with default web page address, obtains both consistent web page addresses;
Step S503, analysis both consistent corresponding content of pages of web page address described, obtains self-defining data.
Specifically, to domain name (such as Taobao, Ali, Jingdone district, Global Sources, the Amazon of shopping mall website
Deng) list is first set up, client preserves the browsed web page address of user, by web page address and list
Domain name carry out matching to filter web page address, analyze the key of the corresponding content of pages of web page address for matching
Word, collects the purchasing habits of user, and such that it is able to be directed to the user self-defining data is obtained, then to throw in this in video self-defined
Data.
Further, it is the 3rd embodiment of data put-on method of the present invention with reference to Fig. 3, illustrates second acquisition
It is the step of self-defining data, described to add by initial time of second timestamp on the basis of above-mentioned first embodiment
Include before the step of self-defining data:
Step S601, when user browses default web page address, is carried out to the corresponding content of pages of the web page address
Take pictures acquisition picture;
Step S602, according to the analysis to the picture, obtains self-defining data.
Specifically, pickup camera is installed to device clients such as TVs, when user browses the webpage of designated domain name, catches and use
The region of family viewing, while taking pictures, the image data to having taken pictures is analyzed, and collects the purchasing habits of user, such that it is able to
Self-defining data is obtained for the user, then the self-defining data is thrown in in video.
Further, it is the fourth embodiment of data put-on method of the present invention with reference to Fig. 4, increases delete in the method
It is the step of data, specifically, described according to very first time stamp and second on the basis of the above-mentioned first to the 3rd any embodiment
The order of timestamp plays successively the fragment video playback and asks the corresponding fragment video data and the self-defined number
According to the step of before also include:
Step S701, when deletion request of data is received, obtains the fragment video data and the self-defining data
Reproduction time it is interval;
Step S702, obtains the reproduction time for deleting data occupancy interval.
Specifically, when client finds that the data of (X-2, X+5) this time period need not be played back, each data are obtained
Reproduction time it is interval, interval point of the reproduction time of the first fragment video data, self-defining data and the second fragment video data
Wei (0, X), (X, X+Y) and (X+Y, X+Y+Z).
Step S703, deletes the interval corresponding fragment video data of reproduction time of the occupancy and/or described self-defined
Data;
Step S704, during the broadcasting of the self-defining data to the occupancy for adding playing duration identical with the deletion data
Between it is interval.
Specifically, client first deletes (X-2, X+5) interval data from the schedule for preserving before, then synchronous
The data of player are deleted, player is deleted after finishing, and notifies client, then is deleted by client notification server and finished,
Because data at this moment are discontinuous, client adds the seriality that one section (x-2, x+5) self-defined video ensures data.
In the present embodiment, advertisement not only can be accurately inserted to online video of playing, can be being not desired to for client
When wanting user to see some videos, the facility deleted for also providing.
Further, it is the 5th embodiment of data put-on method of the present invention, at above-mentioned first to the 3rd with reference to Fig. 5
On the basis of one embodiment, it is described with very first time stamp be initial time the reception server according to the fragment video playback
The fragment video data that request sends, and the very first time is stabbed into the playing duration sum setting with the fragment video data
For the second timestamp the step of after also include:
Step S800, determines whether to add self-defining data;
If so, then execution step S300;
If it is not, then execution step S401 or step S402.
Specifically, after fragment video data is received every time, determine whether to add self-defined number in video
According to, if desired add self-defining data, then add the self-defining data by initial time of the second timestamp, so as to ensure data
Seriality;If self-defining data need not be added, and fragment video data does not ask to finish, then continue to be sent to server
Fragment video playback is asked, and fragment video data is obtained, when all fragment video datas are finished to obtain, it is not necessary to continue to clothes
Business device retransmits the request of fragment video playback, now, comes according to the broadcasting initial time of fragment video data and self-defining data
Decoded and finished.
The present invention is the unicity played for settlement server video source data, the mistake that can be played in video source data
Add self-defining data in journey:The data source of advertisement, and broadcasting is seamlessly connected, this advertisement source data can be by operator certainly
Oneself determines to throw in content.
It is the first embodiment of data jettison system of the present invention with reference to Fig. 6, the data jettison system includes:
The very first time stabs acquisition module 100, for when sending fragment video playback to server and asking, when obtaining first
Between stab.
Specifically, video data is carried out segment processing and obtains multiple fragment video datas, each fragment by server in advance
Video data has corresponding fragment number and temporal information, such as the information such as initial time, playing duration is provided with server
Corresponding file is storing the information of each fragment video data.When user end to server sends the request of fragment video playback
When, it is necessary first to obtain very first time stamp to determine initial reproduction time of the fragment video data in player.If objective
What family end was sent to server is the request of the first fragment video playback, then the very first time stamp for getting for 0, represent it is current simultaneously
It was not inserted into other self-defining datas.
Fragment video data receiver module 200, for the very first time stamp as initial time the reception server according to
The fragment video data that the fragment video playback request sends, and the very first time is stabbed and the fragment video data
Playing duration sum is set to the second timestamp.
Specifically, it is the request of the first fragment video playback when what is sent to server, client receives the first fragment and regards
Frequency will be stabbed and pass to player the very first time according to after, and the first fragment video data is injected into player, and player starts solution
Code, the initial time for obtaining current injecting data is 0, and playing duration is the X seconds, client is fed back to, when client determines second
Between stamp be the X seconds.
Self-defining data add module 300, for adding self-defining data by initial time of second timestamp, and
The playing duration of second timestamp and the self-defining data is updated to into very first time stamp.
Specifically, receive after the first fragment video data, according to user's purchasing habits of collection, in the first fragment video counts
According to rear addition self-defining data, such as the data such as advertisement, news or explanation video.Now, client knows current note
The initial time of the first fragment video data for entering be 0, when a length of X seconds, when that reinjects self-defining data, be from the beginning of the X seconds
Play, that is, the second timestamp is sent to player, then self-defining data is injected into into player, by player solution
Code, the broadcasting initial time for informing current self-defining data is the X seconds, and playing duration is the Y seconds to pass to client, client renewal the
One timestamp is the X+Y seconds.
It should be noted that mainly being analyzed by collecting the key word of web page address, web page contents that user browses
The purchasing habits of user, wherein, by carrying out condition filter to web page address, such as only preserve the related ground of shopping website domain name
Location is reducing the analysis to web page address;By the higher word of the frequency of occurrences in the title and/or text that gather web page contents come
Determine key word.Due to being to throw in self-defining data in client, it is possible to achieve for different clients, throw in different wide
Accuse, not waste of resource.
Request module 401, for when the video data is without all receiving, continuing to send next to the server
Fragment video playback is asked;
Playing module 402, for when the video data is all received, according to very first time stamp and the second timestamp
Order plays successively the fragment video playback and asks the corresponding fragment video data and the self-defining data.
Specifically, add after self-defining data, client continues to send the request of the second fragment video playback to server,
Client is received after the second fragment video data, and originally before self-defining data is not inserted into, the second fragment video data is broadcast
The initial time put be the X seconds, the self-defining data due to inserting the Y seconds now, the second fragment video data play it is initial when
Between for the very first time stamp that updates after insertion self-defining data, i.e. X+Y seconds, when now obtaining the broadcasting of the second fragment video data
A length of Z seconds, the second timestamp are set as the X+Y+Z seconds.Self-defining data can be added after fragment video data is received, directly
Receive to all fragment video datas, player decodes each according to the sequencing of very first time stamp and the second timestamp
Section video playback asks corresponding fragment video data and self-defining data, so as to by all of fragment video data and all of
Self-defining data couples together broadcasting.
In technical scheme proposed by the present invention, server carries out in advance segment processing to video data, obtains fragment video
Data.When client active is to server request fragment video data, server to client sends fragment video data, visitor
Family end preserves after receiving.Client now can add self-defining data, such as advertisement in video, need to only change and make by oneself
The timestamp that adopted data and fragment video data are commenced play out is capable of achieving fragment video data and self-defining data is coupled together
Play.Because whole video is made up of multiple fragment video datas, client may proceed to clothes after self-defining data has been added
Business device sends the request of request fragments video data, until the request of all fragment video datas is finished, regards fragment is received every time
Frequency can be added as needed on self-defining data according to after.Advertisement is directly thrown in in video by client, and when arranging
Between stamp ensure that video and advertisement couple together the mode of broadcasting, realize and quickly seamlessly insert video ads in video, province
Omit in prior art and sent the process of self-defining data to server, simplified the flow process for throwing in advertisement.
Further, on the basis of above-mentioned data jettison system first embodiment, the data jettison system also includes:
Web page address collection module 501, for collecting the web page address that user browses;
Web page address comparing module 502, for the web page address to be compared with default web page address, both acquisitions one
The web page address of cause;
First self-defining data module 503, for analyzing both consistent corresponding content of pages of web page address described, obtains
Obtain self-defining data.
Specifically, to domain name (such as Taobao, Ali, Jingdone district, Global Sources, the Amazon of shopping mall website
Deng) list is first set up, client preserves the browsed web page address of user, by web page address and list
Domain name carry out matching to filter web page address, analyze the key of the corresponding content of pages of web page address for matching
Word, collects the purchasing habits of user, and such that it is able to be directed to the user self-defining data is obtained, then to throw in this in video self-defined
Data.
Further, the first embodiment based on data jettison system of the present invention, the data jettison system also includes:
Page pictures acquisition module 601, for when user browses default web page address, to web page address correspondence
Content of pages carry out acquisition picture of taking pictures;
Second self-defining data module 602, for analysis of the basis to the picture, obtains self-defining data.
Specifically, pickup camera is installed to device clients such as TVs, when user browses the webpage of designated domain name, catches and use
The region of family viewing, while taking pictures, the image data to having taken pictures is analyzed, and collects the purchasing habits of user, such that it is able to
Self-defining data is obtained for the user, then the self-defining data is thrown in in video.
Further, it is the second embodiment of data jettison system of the present invention with reference to Fig. 7, is thrown in based on data of the present invention
The first embodiment of system, the data jettison system also includes:
Playing interval acquisition module 701, for when receive delete request of data when, obtain the fragment video data and
The reproduction time of the self-defining data is interval;
Interval acquisition module 702 is deleted, for obtaining the reproduction time interval that the deletion data take.
Specifically, when client finds that the data of (X-2, X+5) this time period need not be played back, each data are obtained
Reproduction time it is interval, interval point of the reproduction time of the first fragment video data, self-defining data and the second fragment video data
Wei (0, X), (X, X+Y) and (X+Y, X+Y+Z).
Removing module 703, the interval corresponding fragment video data of the reproduction time for deleting the occupancy and/or described
Self-defining data;
Add module 704, for adding the self-defining data of playing duration identical with the deletion data to the occupancy
Reproduction time it is interval.
Specifically, client first deletes (X-2, X+5) interval data from the schedule for preserving before, then synchronous
The data of player are deleted, player is deleted after finishing, and notifies client, then is deleted by client notification server and finished,
Because data at this moment are discontinuous, client adds the seriality that one section (x-2, x+5) self-defined video ensures data.
In the present embodiment, advertisement not only can be accurately inserted to online video of playing, can be being not desired to for client
When wanting user to see some videos, the facility deleted for also providing.
Further, the first embodiment based on data jettison system of the present invention, the data jettison system also includes:
Judge module 800, for determining whether to add self-defining data;
If so, the operation that the self-defining data add module 300 is performed then is entered;
If it is not, then entering the operation that the request module 401 or the playing module 402 are performed.
Specifically, after fragment video data is received every time, determine whether to add self-defined number in video
According to, if desired add self-defining data, then add the self-defining data by initial time of the second timestamp, so as to ensure data
Seriality;If self-defining data need not be added, and fragment video data does not ask to finish, then continue to be sent to server
Fragment video playback is asked, and fragment video data is obtained, when all fragment video datas are finished to obtain, it is not necessary to continue to clothes
Business device retransmits the request of fragment video playback, now, comes according to the broadcasting initial time of fragment video data and self-defining data
Decoded and finished.
The present invention is the unicity played for settlement server video source data, the mistake that can be played in video source data
Add self-defining data in journey:The data source of advertisement, and broadcasting is seamlessly connected, this advertisement source data can be by operator certainly
Oneself determines to throw in content.
The alternative embodiment of the present invention is these are only, the scope of the claims of the present invention is not thereby limited, it is every using this
Equivalent structure or equivalent flow conversion that bright description and accompanying drawing content are made, or directly or indirectly it is used in other related skills
Art field, is included within the scope of the present invention.
Claims (10)
1. a kind of data put-on method, it is characterised in that server carries out segment processing and obtains multiple to video data in advance
There are mapping relations between section video data, and each fragment video data and the request of each fragment video playback, the data are thrown in
Method includes:
S1. when the request of fragment video playback is sent to server, very first time stamp is obtained;
S2. the fragment for asking to send according to the fragment video playback as initial time the reception server is stabbed with the very first time
Video data, and very first time stamp is set to into the second timestamp with the playing duration sum of the fragment video data;
S3. add self-defining data by initial time of second timestamp, and by second timestamp and described make by oneself
The playing duration of adopted data is updated to very first time stamp;
S41. when the video data is without all receiving, continuing please to the next fragment video playback of server transmission
Ask;
S42. when the video data is all received, according to very first time stamp and second timestamp order successively
Play the fragment video playback and ask the corresponding fragment video data and the self-defining data.
2. data put-on method as claimed in claim 1, it is characterised in that described with second timestamp as initial time
Include before the step of addition self-defining data:
S51. the web page address that user browses is collected;
S52. the web page address is compared with default web page address, obtains both consistent web page addresses;
S53. both consistent corresponding content of pages of web page address described are analyzed, self-defining data is obtained.
3. data put-on method as claimed in claim 1, it is characterised in that described with second timestamp as initial time
Include before the step of addition self-defining data:
S61. when user browses default web page address, acquisition figure of taking pictures is carried out to the corresponding content of pages of the web page address
Piece;
S62. according to the analysis to the picture, self-defining data is obtained.
4. the data put-on method as described in any one of claim 1-3, it is characterised in that described according to very first time stamp and the
The order of two timestamps plays successively the fragment video playback and asks the corresponding fragment video data and described self-defined
Also include before the step of data:
S71. when deletion request of data is received, the reproduction time of the fragment video data and the self-defining data is obtained
It is interval;
S72. the reproduction time interval that the deletion data take is obtained;
S73. the reproduction time corresponding fragment video data in interval and/or the self-defining data of the occupancy are deleted;
S74. the reproduction time for adding the self-defining data to the occupancy of playing duration identical with the deletion data is interval.
5. the data put-on method as described in any one of claim 1-3, it is characterised in that described to be with very first time stamp
The fragment video data that initial time the reception server asks to send according to the fragment video playback, and by the very first time
Also include after the step of stamp is set to the second timestamp with the playing duration sum of the fragment video data:
S8. determine whether to add self-defining data;
If so, then execution step S3;
If it is not, then execution step S41 or step S42.
6. a kind of data jettison system, it is characterised in that server carries out segment processing and obtains multiple to video data in advance
There are mapping relations between section video data, and each fragment video data and the request of each fragment video playback, the data are thrown in
System includes:
The very first time stabs acquisition module, for when the request of fragment video playback is sent to server, obtaining very first time stamp;
Fragment video data receiver module, for very first time stamp be initial time the reception server according to the fragment
The fragment video data that video playback request sends, and the very first time is stabbed into the playing duration with the fragment video data
Sum is set to the second timestamp;
Self-defining data add module, for adding self-defining data by initial time of second timestamp, and will be described
The playing duration of the second timestamp and the self-defining data is updated to very first time stamp;
Request module, for when the video data is without all receiving, continuing to be regarded to the next fragment of server transmission
Frequency playing request;
Playing module, for when the video data is all received, according to very first time stamp and the second timestamp order according to
It is secondary to play the fragment video playback corresponding fragment video data of request and the self-defining data.
7. data jettison system as claimed in claim 6, it is characterised in that the data jettison system also includes:
Web page address collection module, for collecting the web page address that user browses;
Web page address comparing module, for the web page address to be compared with default web page address, obtains both consistent nets
Page address;
First self-defining data module, for analyzing both consistent corresponding content of pages of web page address described, is made by oneself
Adopted data.
8. data jettison system as claimed in claim 6, it is characterised in that the data jettison system also includes:
Page pictures acquisition module, for when user browses default web page address, to the corresponding page of the web page address
Content carries out acquisition picture of taking pictures;
Second self-defining data module, for analysis of the basis to the picture, obtains self-defining data.
9. the data jettison system as described in any one of claim 6-8, it is characterised in that the data jettison system is also wrapped
Include:
Playing interval acquisition module, for when receive delete request of data when, obtain the fragment video data and it is described from
The reproduction time for defining data is interval;
Interval acquisition module is deleted, for obtaining the reproduction time interval that the deletion data take;
Removing module, the interval corresponding fragment video data of the reproduction time for deleting the occupancy and/or described self-defined
Data;
Add module, during for addition with the broadcasting of the self-defining data to the occupancy of the deletion identical playing duration of data
Between it is interval.
10. the data jettison system as described in any one of claim 6-8, it is characterised in that the data jettison system is also wrapped
Include:
Judge module, for determining whether to add self-defining data;
If so, the operation that the self-defining data add module is performed then is entered;
If it is not, then entering the operation that the request module or the playing module are performed.
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