CN106603589B - Intelligent pushing method and system based on Bluetooth and positioning technology - Google Patents

Intelligent pushing method and system based on Bluetooth and positioning technology Download PDF

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CN106603589B
CN106603589B CN201510662967.0A CN201510662967A CN106603589B CN 106603589 B CN106603589 B CN 106603589B CN 201510662967 A CN201510662967 A CN 201510662967A CN 106603589 B CN106603589 B CN 106603589B
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broadcast
intelligent terminal
bluetooth
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information
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CN106603589A (en
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张宏伟
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BEIJING ZONSIM INFORMATION TECHNOLOGY Ltd
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BEIJING ZONSIM INFORMATION TECHNOLOGY Ltd
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    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00Network arrangements or protocols for supporting network services or applications
    • H04L67/50Network services
    • H04L67/55Push-based network services
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00Network arrangements or protocols for supporting network services or applications
    • H04L67/50Network services
    • H04L67/52Network services specially adapted for the location of the user terminal
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04WWIRELESS COMMUNICATION NETWORKS
    • H04W4/00Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/80Services using short range communication, e.g. near-field communication [NFC], radio-frequency identification [RFID] or low energy communication

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  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Mobile Radio Communication Systems (AREA)

Abstract

The invention discloses an intelligent pushing method and system based on Bluetooth and positioning technology, wherein the intelligent pushing method comprises the following steps: s1, the position receiver acquires absolute position information of the intelligent terminal; s2, the position receiver broadcasts to the intelligent terminal for the first time in a Bluetooth communication mode, and the content of the first broadcast comprises absolute position information of the intelligent terminal and broadcast information special for hardware of the intelligent terminal; s3, after receiving the first broadcast, the intelligent terminal analyzes and processes the content of the first broadcast, and then performs corresponding second broadcast to the cloud-end platform; and S4, the cloud platform pushes corresponding content to the intelligent terminal according to the information broadcasted for the second time. According to the intelligent pushing method and system based on the Bluetooth and the positioning technology, the position information and the stay time information of the intelligent terminal can be still obtained under the condition that the intelligent terminal does not share the position information, so that more targeted information pushing is realized.

Description

Intelligent pushing method and system based on Bluetooth and positioning technology
Technical Field
The invention relates to the field of communication, in particular to an intelligent pushing method and system based on Bluetooth and positioning technology.
Background
Bluetooth Low Energy (BLE) technology is a low cost, short range, interoperable wireless technology that operates in the unlicensed 2.4GHz ISM radio frequency band, and was designed from the outset as a low power (ULP) wireless technology that uses a number of intelligent approaches to minimize power consumption. Bluetooth low energy technology employs variable connection time intervals, which may vary from milliseconds to seconds depending on the particular application. In addition, because BLE technology employs a very fast connection mode, it can be in a "non-connected" state (energy saving) at ordinary times, and both ends of the link only know each other, and the link is opened only when necessary, and then closed in as short a time as possible. The operating mode of BLE technology is well suited for transferring data from devices such as micro wireless sensors (exchanging data every half second) or fully asynchronous communicating remote controls to other peripherals. These devices transmit very small amounts of data (typically a few bytes) and also transmit very small numbers of times (e.g., a few times per second to once per minute, or even less).
The Global Positioning System (GPS) and the beidou satellite navigation system have a function of providing positioning service for outdoor users, and the basic principle of the Global Positioning System (GPS) and the beidou satellite navigation system is to measure the distance between a satellite with a known position and a user receiver, and then synthesize data of a plurality of satellites to obtain the specific position of the receiver.
In a network environment, push products for content push of smart terminals such as mobile phones mainly include phones, mails, short messages, videos, broadcasts, mobile phone applications, websites, and the like, and users actively or passively acquire various contents through the products, for example: marketing advertisements, news information, merchandise information, etc. Along with the application of mobile communication, intelligent terminals and big data, the traditional content push products add personalized push schemes, so that users can obtain more targeted and more needed content information, useless push is avoided, and the effectiveness and proportion of content push are increased: based on personal preferences, age, gender, etc., but such personalized push is currently mostly implemented based on the internet, and content distribution in environments outside the internet is basically still dependent on traditional channels, such as broadcasting, television, fixed advertisements, etc. Due to the popularization of intelligent terminals such as smart phones, content pushing outside the internet is more effective, however, invasion of users to junk advertisements is so dull that the mobile phones are set to be in a state of shielding junk information and private data (personal information and the like) of the users are not shared, and traditional information and content pushing cannot carry out targeted and targeted pushing, so that a large number of users habitually ignore general information and content, and content interested by the users can only be acquired through internet query, and no more and better channels for acquiring information exist.
Disclosure of Invention
The invention aims to provide an intelligent pushing method and system based on Bluetooth and a positioning technology, which aim to realize more targeted intelligent pushing in the environment of non-traditional Internet, particularly in the mobile environment, so that a user can more easily obtain really required content information in the non-traditional Internet and does not need to be forced to expose own privacy information.
In order to achieve the above object, in one aspect of the present invention, an intelligent push method based on bluetooth and location technology is provided, including the following steps:
s1, the position receiver acquires absolute position information of the intelligent terminal;
s2, the position receiver broadcasts to the intelligent terminal for the first time in a Bluetooth communication mode, and the content of the first broadcast comprises absolute position information of the intelligent terminal and broadcast information special for hardware of the intelligent terminal;
s3, after receiving the first broadcast, the intelligent terminal analyzes and processes the content of the first broadcast, and then performs corresponding second broadcast to the cloud-end platform;
and S4, the cloud platform pushes corresponding content to the intelligent terminal according to the information of the second broadcast.
Preferably, the step S3 includes;
and S31, the intelligent terminal actively monitors and acquires the first broadcast and analyzes the content of the first broadcast.
Preferably, the step S3 includes;
and S32, the intelligent terminal passively receives the first broadcast and analyzes the content of the first broadcast.
Preferably, the step S31 further includes;
s311: the intelligent terminal monitors the first broadcast sent by the position receiver;
s312: the intelligent terminal receives the first broadcast and triggers an active information acquisition action;
s313: the intelligent terminal analyzes the first broadcast and determines position information;
s314: and according to the analysis result and the content of the information to be acquired, the intelligent terminal performs corresponding second broadcast to the cloud platform.
Preferably, the step S32 further includes;
s321: the intelligent terminal passively receives the first broadcast sent by the position receiver;
s322: the intelligent terminal passively analyzes the first broadcast and determines position information;
s323: and according to the analyzed result and the position information of the intelligent terminal, the intelligent terminal broadcasts for the second time correspondingly to the cloud platform.
Preferably, the step S4 includes:
s41, the cloud platform analyzes the content of the second broadcast;
and S42, the cloud platform pushes customized information with pertinence to the intelligent terminal according to the analyzed information.
Preferably, the bluetooth communication is a near field communication technology based on BLE technology.
Preferably, the absolute position information of the intelligent terminal is measured by a GPS or a beidou satellite navigation system.
Preferably, the broadcast standards of the first broadcast and the second broadcast both adopt the iBeacon protocol.
Preferably, the location receiver is configured to send out the first broadcast after an absolute location update of the smart terminal.
In another aspect of the present invention, there is also provided an intelligent push system based on bluetooth and location technology, the system including: the system comprises at least one position receiver, at least one intelligent terminal and a cloud platform;
the position receiver is configured to acquire absolute position information of the intelligent terminal and is configured to broadcast to the intelligent terminal for the first time in a Bluetooth communication mode;
the intelligent terminal is configured to receive the first broadcast, analyze and process the content of the first broadcast, and then broadcast the content of the first broadcast for the second time to a cloud platform;
and the cloud platform is configured to receive the second broadcast and push corresponding content to the intelligent terminal according to the information of the second broadcast.
Preferably, the intelligent terminal is configured to actively monitor and acquire the first broadcast, and analyze the content of the first broadcast, wherein;
when the intelligent terminal monitors the first broadcast sent by the position receiver, the intelligent terminal actively receives the first broadcast and triggers an active information acquisition action, meanwhile, the intelligent terminal analyzes the first broadcast and determines position information, and according to the analysis result and the content of the information to be acquired, the intelligent terminal performs corresponding second broadcast to the cloud platform.
Preferably, the intelligent terminal is configured to passively receive the first broadcast and parse the content of the first broadcast, where:
when the intelligent terminal passively receives the first broadcast sent by the position receiver, the intelligent terminal passively analyzes the first broadcast and comprises position information, and according to an analysis result and the position information of the intelligent terminal, the intelligent terminal carries out corresponding second broadcast to the cloud platform.
Preferably, the content of the first broadcast includes absolute location information of the smart terminal and broadcast information specific to hardware of the smart terminal.
Preferably, the bluetooth communication is a near field communication technology based on BLE technology.
Preferably, the intelligent pushing system further comprises a GPS or beidou satellite navigation system, and the absolute position information of the intelligent terminal is determined by the GPS or beidou satellite navigation system.
Preferably, the position receiver comprises a power supply device, a single chip microcomputer, a bluetooth module, a positioning module and an RF module, wherein the power supply device is electrically connected with the single chip microcomputer, the bluetooth module and the positioning module respectively and provides power for the position receiver; the single chip microcomputer is configured to be used for communication and control between the Bluetooth module and the positioning module; the RF module is electrically connected with the Bluetooth module and the positioning module respectively and can transmit and receive data.
Preferably, the broadcast standards of the first broadcast and the second broadcast both adopt the iBeacon protocol.
Preferably, the location receiver is configured to send out the first broadcast after an absolute location update of the smart terminal.
The invention has the beneficial effects that: under the condition that the intelligent terminal does not share the position information, the position information and the stay time information of the intelligent terminal can still be obtained, so that more targeted information pushing is realized, and a user can more easily obtain really needed content information; under the condition that the satellite navigation system is not started, the intelligent terminal can still perform accurate navigation and position determining service, so that the electric quantity of the intelligent terminal is saved; it also enables real-time information to be collected by decentralized users.
Drawings
Fig. 1 is a schematic flowchart of an intelligent push method based on bluetooth and positioning technology according to an embodiment of the present invention;
fig. 2 is a schematic flowchart of step 4 of an intelligent push method based on bluetooth and location technology according to an embodiment of the present invention;
fig. 3 is a schematic structural diagram of an intelligent push system based on bluetooth and location technology according to an embodiment of the present invention;
fig. 4 is a schematic structural diagram of a location receiver of an intelligent push system based on bluetooth and positioning technologies according to an embodiment of the present invention.
Detailed Description
In order that those skilled in the art will better understand the present invention, embodiments of the present invention will be described in detail below with reference to the accompanying drawings.
Example 1
The intelligent pushing method based on the Bluetooth and the positioning technology of the embodiment of the invention, as shown in figure 1, comprises the following steps: s1, the position receiver acquires absolute position information of the intelligent terminal, a positioning module is arranged in the position receiver, and the positioning module determines the absolute position information of the intelligent terminal through data interaction with a Global Positioning System (GPS) or a Beidou satellite navigation system; s2, a Bluetooth module is arranged in the position receiver, after the Bluetooth module receives the absolute position information of the intelligent terminal sent by the positioning module, the Bluetooth module broadcasts the information to the intelligent terminal for the first time in a Bluetooth communication mode, the content of the broadcast for the first time comprises the absolute position information of the intelligent terminal and the broadcast information special for the hardware of the intelligent terminal, and the broadcast information special for the hardware is different for different intelligent terminals; s3, after receiving the first broadcast through the installed application program (APP), the smart terminal parses and processes the first broadcast content, and when parsing and processing the content, the smart terminal triggers the application program (APP) to perform corresponding actions based on the hardware type and rule of the smart terminal, for example: the method comprises the following steps of obtaining content, positioning, timing, interest matching, information forwarding, data calculation, hardware parameter updating and the like, wherein after the content of the first broadcast is analyzed and processed, the intelligent terminal broadcasts the content to a cloud platform for the corresponding second time; and S4, the cloud platform pushes corresponding content to the intelligent terminals according to the information broadcasted for the second time, wherein the content is customized by the cloud platform according to different requirements of each intelligent terminal.
When the step S3 is performed, the method further includes performing a step S31, where the intelligent terminal actively monitors and acquires the first broadcast, and analyzes the content of the first broadcast, where the step is performed when the intelligent terminal actively acquires the non-location-related content information through an application program (APP); alternatively, the intelligent terminal passively receives the first broadcast and analyzes the content of the first broadcast in step S32, which is passively performed when the intelligent terminal does not share its own data information. When the step S3 is performed, the step S31 or the step S32 is performed according to different situations.
When step S31 is performed, the method further includes the steps of:
s311: the intelligent terminal monitors the first broadcast sent by the position receiver; s312: the intelligent terminal receives the first broadcast and triggers an active information acquisition action; s313: the intelligent terminal analyzes the first broadcast and determines position information; s314: and according to the analysis result and the content of the information to be acquired, the intelligent terminal broadcasts the information to the cloud platform for the second time.
When step S32 is performed, the method further includes the steps of:
s321: the intelligent terminal passively receives a first broadcast sent by the position receiver; s322: the intelligent terminal passively analyzes the first broadcast and determines position information; s323: and according to the analyzed result and the position information of the intelligent terminal, the intelligent terminal broadcasts for the second time correspondingly to the cloud platform.
As shown in fig. 2, the step S4 includes the following steps: s41, the cloud platform pushes corresponding content to the intelligent terminal according to the information of the second broadcast, and in the process, the cloud platform firstly analyzes the content of the second broadcast and then carries out related actions (such as acquiring user data and formulating the pushed content); and S42, the cloud platform pushes targeted customized information to the intelligent terminals according to the analyzed information, wherein the customized information is different for each intelligent terminal and is a result obtained by comprehensively analyzing data (such as position information, interest information, active query information, environment information and the like). In addition, in the embodiment of the present invention, the iBeacon protocol is adopted in the broadcast standards of the first broadcast and the second broadcast.
Because the Bluetooth Low Energy (BLE) technology is a low power consumption (ULP) wireless technology, a link is opened only when necessary between devices using the technology, then the link is closed in as short a time as possible, the amount of data transmitted in the link is very small (usually several bytes), the number of transmission times is also very small, the bluetooth communication in the embodiment of the invention is a near field communication technology based on the BLE technology, and few hardware resources are occupied to achieve the purpose of predetermined pushing.
The absolute position information of the intelligent terminal is determined by a position receiver, a positioning module is arranged in the position receiver, the positioning module is in data communication with a Global Positioning System (GPS) or a Beidou satellite navigation system, the specific position information of the intelligent terminal which is static or mobile is determined, and the area and the environment where the intelligent terminal is located are obtained, so that the user requirements are analyzed according to the surrounding environment or the changed environment, and then corresponding contents are pushed to the intelligent terminal.
The position receiver communicates with the intelligent terminal through a Bluetooth protocol, and uses a Bluetooth broadcast frame when transmitting data, and the frame structure is as follows: an 8-bit preamble, a 32-bit access address, a 16-bit to 312-bit payload, and a 24-bit Cyclic Redundancy Check (CRC), wherein the payload comprises: a 16-bit header, a 48-bit advertisement address, a 128-bit Universal Unique Identifier (UUID), a 16-bit MajorID, a 16-bit MinorID, and an 8-bit Measured Power, wherein the UUID (universal Unique Identifier) is a universal Unique Identifier (Universally Unique Identifier) used in "ISO/IEC 11578: 1996 "standard 128-bit identifier to carry device type, device ID, rule information, location information, channel information, industry information, content type, and update flag, and MajorID and MinorID are 16-bit identifiers that can identify store information and merchandise ID, respectively.
The data that the high in the clouds platform and intelligent terminal mutual transmission are according to the cycle of the position data update of intelligent terminal and periodic variation, in order to avoid the high in the clouds platform to the data analysis mistake that leads to when the position data update is not timely, adopt the broadcast emission control mechanism based on the update of intelligent terminal position in the design, after the position update of intelligent terminal at every turn, just trigger position receiver's bluetooth module and carry out the broadcast for the first time.
Example 2
As shown in fig. 3, the intelligent push system based on bluetooth and positioning technology according to the embodiment of the present invention includes: the system comprises at least one position receiver, at least one intelligent terminal and a cloud platform, wherein the position receiver is connected with the intelligent terminal through a wireless network (in the embodiment, the position receiver is preferably wirelessly connected through a Bluetooth technology), and the intelligent terminal is connected with the cloud platform through the wireless network; the position receiver is configured to acquire absolute position information of the intelligent terminal, a positioning module is arranged in the position receiver, the positioning module determines the absolute position information of the intelligent terminal through data interaction with a Global Positioning System (GPS) or a Beidou satellite navigation system, in addition, the position receiver is configured to broadcast for the first time to the intelligent terminal, a Bluetooth module is arranged in the position receiver, after receiving the absolute position information of the intelligent terminal sent by the positioning module, the Bluetooth module broadcasts for the first time to the intelligent terminal in a Bluetooth communication mode, the content of the first broadcast comprises the absolute position information of the intelligent terminal and broadcast information special for hardware of the intelligent terminal, and the broadcast information special for the hardware is different for different intelligent terminals;
the intelligent terminal is configured to receive a first broadcast, the intelligent terminal analyzes and processes the content of the first broadcast after receiving the first broadcast through an installed application program (APP), and when the content is analyzed and processed, the application program (APP) is triggered to perform corresponding actions based on the hardware type and the rule of the intelligent terminal, for example: the method comprises the following steps of obtaining content, positioning, timing, interest matching, information forwarding, data calculation, hardware parameter updating and the like, wherein after the content of the first broadcast is analyzed and processed, the intelligent terminal broadcasts the content to a cloud platform for the corresponding second time;
the cloud platform is configured to receive the second broadcast and push corresponding content to the intelligent terminals according to the information of the second broadcast, wherein the content is customized by the cloud platform according to different requirements of each intelligent terminal. In addition, in the embodiment of the present invention, the iBeacon protocol is adopted in the broadcast standards of the first broadcast and the second broadcast.
When the first broadcast is carried out, the intelligent terminal is configured to actively monitor and acquire the first broadcast, and analyze the content of the first broadcast, which is carried out under the condition that the intelligent terminal actively acquires non-position-related content information through an application program (APP);
when the intelligent terminal monitors a first broadcast sent by the position receiver, the intelligent terminal actively receives the first broadcast and triggers an active information acquisition action, meanwhile, the intelligent terminal analyzes the first broadcast and determines position information, and according to the analysis result and the content of the information to be acquired, the intelligent terminal performs corresponding second broadcast to the cloud platform;
or the intelligent terminal passively receives the first broadcast and analyzes the content of the first broadcast, which is passively performed under the condition that the intelligent terminal does not share own data information;
when the intelligent terminal passively receives the first broadcast sent by the position receiver, the intelligent terminal passively analyzes the first broadcast and comprises position information, and according to the analysis result and the position information of the intelligent terminal, the intelligent terminal carries out corresponding second broadcast to the cloud platform.
The active and passive actions are actions selected by the intelligent terminal according to different conditions.
Because the bluetooth low energy consumption (BLE) technology is a low power consumption (ULP) wireless technology, a link is opened only when necessary between devices using the technology, then the link is closed in as short a time as possible, and the amount of data transmitted in the link is very small (usually several bytes), and the number of transmission times is also very small.
The intelligent push system based on the Bluetooth and the positioning technology further comprises a Global Positioning System (GPS) or a Beidou satellite navigation system, the absolute position information of the intelligent terminal is determined by a position receiver, a positioning module is arranged in the position receiver, the positioning module is in data communication with the GPS or the Beidou satellite navigation system, the specific position information of the static or mobile intelligent terminal is determined, and therefore the area and the environment where the intelligent terminal is located are obtained, the user requirements are analyzed according to the surrounding environment or the changed environment, and then corresponding contents are pushed to the intelligent terminal.
The position receiver communicates with the intelligent terminal through a Bluetooth protocol, and uses a Bluetooth broadcast frame when transmitting data, and the frame structure is as follows: an 8-bit preamble, a 32-bit access address, a 16-bit to 312-bit payload, and a 24-bit Cyclic Redundancy Check (CRC), wherein the payload comprises: a 16-bit header, a 48-bit advertisement address, a 128-bit Universal Unique Identifier (UUID), a 16-bit MajorID, a 16-bit MinorID, and an 8-bit Measured Power, wherein the UUID (universal Unique Identifier) is a universal Unique Identifier (Universally Unique Identifier) used in "ISO/IEC 11578: 1996 "standard 128-bit identifier to carry device type, device ID, rule information, location information, channel information, industry information, content type, and update flag, and MajorID and MinorID are 16-bit identifiers that can identify store information and merchandise ID, respectively.
The data that the high in the clouds platform and intelligent terminal mutual transmission are according to the cycle of the position data update of intelligent terminal and periodic variation, in order to avoid the high in the clouds platform to the data analysis mistake that leads to when the position data update is not timely, adopt the broadcast emission control mechanism based on the update of intelligent terminal position in the design, after the position update of intelligent terminal at every turn, just trigger position receiver's bluetooth module and carry out the broadcast for the first time.
As shown in fig. 4, the position receiver includes a power supply device, a single chip, a bluetooth module, a positioning module and a Radio Frequency (RF) module, wherein the power supply device is electrically connected to the single chip, the bluetooth module and the positioning module respectively and provides power for the position receiver, the charging interface of the power supply device may be of various types, such as an interface adapted to a cigarette lighter and an interface adapted to a USB, and the power supply device may also be powered by a button cell, an ac power supply or solar energy; the singlechip is configured to be used for communication and control between the Bluetooth module and the positioning module; a Radio Frequency (RF) module is electrically connected to the Bluetooth module and the positioning module, respectively, and is capable of transmitting and receiving data.
The above embodiments are only exemplary embodiments of the present invention, and are not intended to limit the present invention, and the scope of the present invention is defined by the claims. Various modifications and equivalents may be made by those skilled in the art within the spirit and scope of the present invention, and such modifications and equivalents should also be considered as falling within the scope of the present invention.

Claims (19)

1. An intelligent pushing method based on Bluetooth and positioning technology is characterized by comprising the following steps:
s1, the position receiver acquires absolute position information of the intelligent terminal;
s2, the position receiver broadcasts to the intelligent terminal for the first time in a Bluetooth communication mode, and the content of the first broadcast comprises absolute position information of the intelligent terminal and broadcast information special for hardware of the intelligent terminal;
s3, after receiving the first broadcast, the intelligent terminal analyzes and processes the content of the first broadcast, and according to the analysis result and the content of the information to be acquired, the intelligent terminal broadcasts the corresponding second broadcast to the cloud platform;
and S4, the cloud platform pushes corresponding content to the intelligent terminals according to the information of the second broadcast, wherein the content is customized by the cloud platform according to different requirements of each intelligent terminal.
2. The intelligent pushing method based on bluetooth and location technology according to claim 1, wherein the step S3 includes;
and S31, the intelligent terminal actively monitors and acquires the first broadcast and analyzes the content of the first broadcast.
3. The intelligent pushing method based on bluetooth and location technology according to claim 1, wherein the step S3 includes;
and S32, the intelligent terminal passively receives the first broadcast and analyzes the content of the first broadcast.
4. The intelligent pushing method based on bluetooth and location technology according to claim 2, wherein the step S31 further comprises;
s311: the intelligent terminal monitors the first broadcast sent by the position receiver;
s312: the intelligent terminal receives the first broadcast and triggers an active information acquisition action;
s313: the intelligent terminal analyzes the first broadcast and determines the position information.
5. The intelligent pushing method based on bluetooth and location technology according to claim 3, wherein the step S32 further comprises;
s321: the intelligent terminal passively receives the first broadcast sent by the position receiver;
s322: the intelligent terminal passively analyzes the first broadcast and determines position information;
s323: and according to the analyzed result and the position information of the intelligent terminal, the intelligent terminal broadcasts for the second time correspondingly to the cloud platform.
6. The intelligent pushing method based on bluetooth and location technology according to claim 1, wherein the step S4 includes:
s41, the cloud platform analyzes the content of the second broadcast;
and S42, the cloud platform pushes customized information with pertinence to the intelligent terminal according to the analyzed information.
7. The intelligent push method based on bluetooth and positioning technology according to claim 1, wherein the bluetooth communication is a near field communication technology based on BLE technology.
8. The intelligent pushing method based on Bluetooth and positioning technology as claimed in claim 1, wherein the absolute position information of the intelligent terminal is measured by GPS or Beidou satellite navigation system.
9. The method of claim 1, wherein the broadcast standards of the first broadcast and the second broadcast both use iBeacon protocol.
10. The intelligent push method based on bluetooth and location technology according to claim 1, wherein the location receiver is configured to send out the first broadcast after an absolute location update of the intelligent terminal.
11. An intelligence push system based on bluetooth and location technology, its characterized in that includes: the system comprises at least one position receiver, at least one intelligent terminal and a cloud platform;
the position receiver is configured to acquire absolute position information of the intelligent terminal and is configured to broadcast to the intelligent terminal for the first time in a Bluetooth communication mode;
the intelligent terminal is configured to receive the first broadcast, analyze and process the content of the first broadcast, and then perform second broadcast to the cloud platform according to the analysis result and the content of the information to be acquired;
and the cloud platform is configured to receive the second broadcast and push corresponding content to the intelligent terminals according to the information of the second broadcast, wherein the content is customized by the cloud platform according to different requirements of each intelligent terminal.
12. The system according to claim 11, wherein the intelligent terminal is configured to actively listen and acquire the first broadcast, and parse the content of the first broadcast, wherein;
when the intelligent terminal monitors the first broadcast sent by the position receiver, the intelligent terminal actively receives the first broadcast and triggers an active information acquisition action, and meanwhile, the intelligent terminal analyzes the first broadcast and determines position information.
13. The intelligent push system based on bluetooth and location technology as claimed in claim 11, wherein the intelligent terminal is configured to passively receive the first broadcast and parse the content of the first broadcast, wherein:
when the intelligent terminal passively receives the first broadcast sent by the position receiver, the intelligent terminal passively analyzes the first broadcast and comprises position information, and according to an analysis result and the position information of the intelligent terminal, the intelligent terminal carries out corresponding second broadcast to the cloud platform.
14. The bluetooth and location based intelligent push system according to claim 11, wherein the content of the first broadcast includes absolute location information of the intelligent terminal and broadcast information specific to hardware of the intelligent terminal.
15. The smart push system based on bluetooth and location technology according to claim 11, wherein the bluetooth communication is a near field communication technology based on BLE technology.
16. The bluetooth and positioning technology based intelligent push system according to claim 11, wherein the intelligent push system further comprises a GPS or beidou satellite navigation system, and the absolute position information of the intelligent terminal is determined by the GPS or beidou satellite navigation system.
17. The intelligent push system based on bluetooth and location technology according to claim 11, wherein the location receiver comprises a power supply device, a single chip, a bluetooth module, a location module and an RF module, wherein the power supply device is electrically connected with the single chip, the bluetooth module and the location module, respectively, and provides power for the location receiver; the single chip microcomputer is configured to be used for communication and control between the Bluetooth module and the positioning module; the RF module is electrically connected with the Bluetooth module and the positioning module respectively and can transmit and receive data.
18. The bluetooth and location based intelligent push system according to claim 11, wherein the broadcast standards of the first broadcast and the second broadcast both use iBeacon protocol.
19. The bluetooth and location based smart push system according to claim 11, wherein the location receiver is configured to send out the first broadcast after an absolute location update of the smart terminal.
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